Contents. Course1 Ihwa-dong Village Museum Ihwa-dong Village Museum Blacksmith Workshop Leather and Quilting Workshop 2

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2 Contents For the month of May, Tour+ introduces various museums displaying past and present lifestyles and experience spaces in Ihwa Village, Jongno-gu, as well as new tourist spots and places that we would like to especially recommend. Course1 Ihwa-dong Village Museum Ihwa-dong Village Museum Blacksmith Workshop Leather and Quilting Workshop Ihwa-dong Book Workshop Kitchen Museum Ihwa-dong Gallery Enamelling Art Gallery Sujak (Sewing Museum) Choi s Hardware Gallery Lock Museum Gaeppul (Wine Opener Museum) 7 Course2 Naksan Seongkwak Course 8 Course3 Gwangjang Market 9 Course4 Museum Kimchikan 10 Special1 Special2 Special Recommendation_ 2015 Certification Program for High-Quality Tour Package Special Recommendation_ 2015 Hangang Haengbok Mongttang Project 11 12

3 1 Ihwa-dong Village Museums 2 Naksan Seongkwak Course 3 Gwangjang Market 4 Museum Kimchikan Map of 11 museums in Ihwa-dong 7. Enamelling Art Gallery 5.K itch e n M u se u m 11.Gaeppul 6.Ihwa-dong Gallery 3. Leather and Quilting Workshop 1.Ihwa-dong Village Museum 4.Ihwa-dong Book Workshop 9.Choi s Hardware Gallery 2.Blacksmith Workshop 8.Sujak 10.Lock Museum 10. Hyehwa Station, Subway Line 4 Parking info Parking space available for 10 cars at Jongmyo Bus Parking Lot (Ineui-dong) for free Product development tips Nearby sites Walking tour program linking Ihwa Mural Village and City Wall for FITs A unique program linking various museums and experience workshops in Ihwa village Daehak-ro, Changgyeonggung Palace, Naksan Park, Dongdaemun Market, Fortress Wall Trail, Gwangjang Market 1-1 Naksanseonggwakseo 1-gil, Jongno-gu, Ihwa-dong Village Museum Ihwa-dong Village Museum admission above, s with disabilities, etc. Lan gu ag es availab le It exhibits photographs of life in Ihwa village as well as various daily-use items and utensils donated by villagers. Visitors can travel through time with a video on memories of Ihwa-dong. Outside view of museum 1 Outside view of museum 2 Inside view of museum 1-1 -

4 1-2 Blacksmith Workshop Blacksmith Workshop Naksanseonggwakseo 1-gil, Jongno-gu, Modays, Lunar New Year s Day, admission above, s with disabilities, etc. Lang uages available Pulmuachi means a blacksmith who tempers iron to make tools, etc., in. Visitors can watch the work process of metal workers, who can be seen as today s blacksmiths, and examine their tools including anvils, chisels and planes. Inside view of workshop 1 Inside view of workshop 2 Inside view of workshop Leather and Quilting Workshop Leather and Quilting Workshop Naksanseonggwakseo 1-gil, Jongno-gu, admission above, s with disabilities, etc. Lan gu ag es availab le Workplace of quilts and leather craft artist Kim Young Aei displaying fascinating leather and natural-dye pieces Visitors can see a variety of -style colorful leather pieces and observe the crafting process. Inside view of workshop 1 Inside view of workshop 2 Inside view of workshop 3-2 -

5 1-4 Ihwa-dong Book Workshop Ihwa-dong Book Workshop 19 Naksanseonggwakseo 1-gil, Jongno-gu, admission above, s with disabilities, etc. Lan gu ag es availab le A workshop run by Hong Dong-won, a book designer, where books donated by celebrities are restored and exhibited Visitors can look through old books and buy them at the workshop in the sentimental village. Outside view of workshop Inside view of workshop 1 Inside view of workshop Kitchen Museum Kitchen Museum Naksanseonggwakseo 1-gil, Jongno-gu, admission above, s with disabilities, etc. Lang uages available A museum surrounded by the theme of the kitchen, an essential space in our life Visitors can see various kitchen utensils from the past such as cooking grills and sauce jars. Outside view of museum 1 Inside view of museum 1 Inside view of museum 2-3 -

6 1-6 Ihwa-dong Gallery Naksanseonggwakseo 1-gil, Jongno-gu, Ihwa-dong Gallery admission above, s with disabilities, etc. Lan gu ag es availab le A gallery where visitors can see humorous and charming works by residents of Ihwa-dong and citizens Inside view of gallery 1 Inside view of gallery 2 Inside view of gallery Enamelling Art Gallery Enamelling Art Gallery Naksanseonggwakseo 1-gil, Jongno-gu, 3,000 won (ticket book with admission above, s with disabilities, etc. Lan gu ag es availab le Workplace of cloisonne work artist Kim Mi-yeon, where visitors can see cloisonne works decorated with colorful engravings of flowers, birds and people Cloisonne work: The craft of decorating metalwork objects using vitreous enamel to give them beautiful and noble colors and enhance their value The gallery consists of two stories, and visitors can also experience making their own cloisonne work. Outside view of gallery Inside view of gallery 1 Inside view of gallery 2-4 -

7 1-8 Sujak (Sewing Museum) Sujak (Sewing Museum) Ihwa-dong, Jongno-gu, admission above, s with disabilities, etc. Lan gu ag es availab le A museum established in a small old sewing factory in Ihwa-dong Items such as irons, sewing machines, spools, etc. showing the local characteristics of the village are exhibited. Inside view of museum 1 Inside view of museum 2 Inside view of museum Choi s Hardware Gallery Choi s Hardware Gallery Naksanseonggwakseo 1-gil, Jongno-gu, admission above, s with disabilities, etc. Lan gu ag es availab le A space recreating an old blacksmith s shop where various relevant tools and utensils are displayed Actual tools used by blacksmiths are reproduced in the form of steel objects based on artistic design. Outside view of gallery Inside view of gallery 1 Inside view of gallery 2-5 -

8 1-10 Lock Museum Lock Museum 100 Ihwajang-gil, Jongno-gu, Phone Homepage Mondays, Lunar New Year s Day, Reservation By telephone ( ) Hours Tue.~Sun. 10:00~18:00 Classification Adults Children son 4,000 won 3,000 won Group (20 or more) Free admission 3,000 won 2,000 won Preschoolers, elderly aged 65 or above, s with disabilities, etc. Lang uages available or credit card Lock Museum, a place where you can see unique locks from all around the world Lock Museum promotes the beauty and scientific excellence of locks by collecting, preserving and studying various unique locks from Korea and numerous countries around the world. Soetdae: A dialect for key Visitors can glimpse the spirit and lifestyles of s in the past by examining these locks. In addition to storage and security of valuables, locks were also used for decorating furniture pieces and doors. Patterns signifying lucky omens were often engraved on them to bring good fortune. Outside view of museum 1 Outside view of museum 2 Inside view of museum 1 Inside view of museum 2 Inside view of museum 3 Inside view of museum 4 Destinations Exit 2 at Hyehwa Station of Subway Line 4 - Go 180m Turn left after Artist House Go 200m Parking info Free parking space for 10 cars at Jongmyo Bus Parking Lot (Ineui-dong) - 6 -

9 1-11 Gaeppul (Wine Opener Museum) Gaeppul (Wine Opener Museum) Naksanseonggwakseo 1-gil, Jongno-gu, Mondays, Lunar New Year s Day, Free admission Preschoolers, elderly aged 65 or above, s with disabilities, etc. Lang uages available Gaeppul, a museum where visitors can peek into the history and structure of houses in Ihwa-dong It is famous among many foreign tourists as a filming location for the well-known TV drama The Girl Who Sees Smells, in which it appeared as the residence of the heroine Oh Cho-rim (played by Shin Se-kyung). The museum was established by restoring an old house built during the settlement stage of Ihwa-dong to its original state. The building s photographs, floor plans and sketches are on display, along with a wide variety of wine openers that add attraction to the place. Outside view of museum 1 Outside view of museum 2 Outside view of museum 3 Inside view of museum 1 Inside view of museum 2 Inside view of museum 3 Product development tips For its scenic views and renown as a filming location for a TV drama, it is recommended to tourists who are interested in Hallyu ( wave)

10 1 Ihwa-dong Village Museums 2 Naksan Seongkwak Course 3 Gwangjang Market 4 Museum Kimchikan Location Naksan Seongkwak Course Course DDP - Hanyangtoseong - Biwoodang - Naksan Park (Observation) - Naksan Exihibit - Ihwajang Naksan Seongkwak Course where you meet 's treasures and the nature Starting from Treasure No. 1 Heunginjimun (Dongdaemun) to Hanyangtoseung exploratory lane, with the whole in the overview, including the private dwelling place of Seungman Lee, the 1st President of Korea Heuninjumun (Dongdaemun) : National Treasure No.1, Entrance gate of Joseon Dynasty DDP : Cultural complex where you meet World s design trend and 's past, present, and future. Hanyangtoseong: The oldest fortress in the world for protecting the capital. Ihwajang: The private dwelling place of Seungman Lee, the 1st President. Guided with Cultural Tourism Interpreter for walking tour of Naksan Seongkwak Course What is Walking Tourism? Walking tour around main tourist attractions accompanied by professional narration * Can t register via travel agencies, available only to non-profit groups, or individuals Website dobo.visitseoul.net Allocation One narrator per 10 tourists Opening Weekdays 10AM, 2PM Phone Inquiry hours Weekend 10AM, 2PM, 3PM dobo@seoulwelcome.com Open days Open 365 days Reservation Online reservation via website Free of charge (Entrance fee, cultural experience English, Chinese, Japanese Price Language cost, transportation cost to be ally paid) *Chinese only available on Mon& Thu-Sun Road to Naksan Park Observation 1 Road to Naksan Park Observation 2 Naksan Park Observation Directions Hanyangtoseong 1 Hanyangtoseong 2 Dongdaemun Design Plaza (DDP) Subway Line no. 1 4 Dongdaemun Station Exit 1 DDP Eoulim Plaza connection passage - Pass Heunginjimun, turn into hilly road toward Dongdaemun Seonggwak Park direction (Ref. Map : Parking info Dongdaemun Design Plaza(DDP) North side Majangro parking lot(free) Product Development TIP Package with city's Hanyangtoseong Stamp Tour (seoulcitywall.seoul.go.kr) Walk course for traditional culture package or healing tour package Nearby spots Dongdaemun Shopping Town/Cheongyecheon/Daehakro/Ihwa Mural Village - 8 -

11 1 Ihwa-dong Village Museums 2 Naksan Seongkwak Course 3 Gwangjang Market 4 Museum Kimchikan Location Gwangjang Market 88 Changgyeonggung-ro, Jongno-gu, Website jkm.or.kr Phone Number of stores about 5,000 Holidays Always Open General 08:30~22:00 Commercial district, card payment accepted Opening Food Item 08:30~23:00 Method (Overseas cards included) Hrs Clothing 21:00~10:00 the next day * it differs from store to store 100-year-old tradition Conventional Market and the paradise of Street Food! Meokjagolmok is an ally that serves a wide selection of menus from seafood, meat to snacks is popular to locals and foreigners Popular Menu- Mayak Gimbap, Bidae-tteok(Mung-bean pancake), and sliced raw beef, etc. It's popular as a must-visit attraction for tourists as the place is introduced via various media There are many tasty food-serving restaurants that are highly praised by even the Hollywood movie director Tim Burton, in Gwangjang Market Entrance to Gwangjang Market Inside View 1 Inside View 2 Directions Parking Info Popular Menu (Mayak Gimbap) Popular Menu (Sliced Raw Beef) Popular Menu (Bidae-tteok) Subway Line 1 Jongno 5-ga Station Exit No.8 Subway Line 2 5 Euljiro 4-ga Station Exit No.4 - Go straight 100m Jongmyo Shrine Parking Lot, 1,418 vehicles can be parked (800 won for the first 10 minute and 800 won per excess of 10 minutes) Product Development TIP Nearby Spots Possible to develop a complex shopping theme product in connection with Shopping Mall on Dongdaemun Fashion Street It's possible to develop 'Late-Night Snack Tour' product, through which tourists can experience street food culture and take a tour of Cheonggyecheon Stream Nightscape. Gyeongbokgung Palace/Cheonggyecheon Stream/Jungbu Market - 9 -

12 1 Ihwa-dong Village Museums 2 Naksan Seongkwak Course 3 Gwangjang Market 4 Museum Kimchikan Museum Kimchikan 4 th to 6 th floors, Insadong Maru, Gwanhun-dong, Jongno-gu, Homepage Reservatio n TEL Mondays, New Year s Day, Chuseok holidays, Christmas Via homepage, telephone, and on-site Open hours Tue.~Sun. 10:00~18:00 Classification Aged 19 or above Aged 8~18 36 months~7 years son 5,000 won 3,000 won 2,000 won Group 4,000 won 2,000 won 1,000 won Free Experience Babies less than 36 months, elderly aged 65 or above, s with disabilities (presentation of welfare cards required) Kimchi making (including entrance fee) Kimchi Gongbang (excluding entrance fee) Languages available or credit card (including international cards) English, Chinese, and Japanese available using the audio guidance device (paid) Oh My Kimchi! for s and foreigners: 15,000 won Pear Kkakdugi making for children: 15,000 won Cabbage Kimchi making: 25,000 won Stamp postcard: 1,000 won/kimchi pop-up book: 5,000 won/eco-bag: 10,000 won Museum Kimchikan, a newly opened Kimchi museum in Insa-dong (Apr. 21, 2015) A place showing various interesting aspects and stories of Kimchi, offering programs for visitors to feel, enjoy and experience it The first food museum in Korea, selected by CNN as one of the 11 leading food museums around the world (April 2015) Getting ready for a new takeoff with the inclusion of the culture of Kimjang in the UNESCO List of Intangible Cultural Heritage Space description (located in the Insadong Maru building) Classification 4 th fl.- Cultural communication space Kimchi Madang, Kimchi Sarangbang, Scientist s Laboratory 5 th fl.- Space for encounter with Kimchi Kimchi Gongbubang, Kimchi Um, Cafe DIHI 6 th fl.- Space for experiencing the culture of Kimjang Room dedicated to UNESCO Intangible Cultural Heritage, Kimjang Maru, Kimchi Gongbang, Kimchi Tasting Room Outside view of Museum Kimchikan Entrance to Scientist s Laboratory Inside view of Kimchi Um Directions Entrance to Kimjang Maru (cooking class) Kimchi Gongbang Stamp decorations Kimchi Gongbang Pop-up book making Exit 3 at Jonggak Station of subway line 1 - Go 300m Turn left after Kumkang Shoes building Go 200m along Insadong-gil Exit 6 at Anguk Station of subway line 3 - Go 300m along Insadong-gil and you will find it to your right. Parking info Public parking lot of Seoinsa Madang (open 08:00~22:00, 800 won per 10 min.) Product development tip Nearby sites A product linking various traditional experiences in Insa-dong and traditional performances can be developed. Recommended for FITs and groups interested in food and the culture of Kimjang Insadong Cultural Street, Samcheong-dong, Gwanghwamun, Jongmyo (UNESCO World Cultural Heritage), Jongno Jewelry Shopping Street, Changgyeonggung Palace, Cheonggyecheon Stream

13 Special Certification Program for High Quality Tour Package Development of quality escorted group tourism products with goal of increasing tourist satisfaction (Certification and support for PR marketing at home and abroad, etc.) Project 2015 Certification Program for High Quality Tour Package iod April~December 2015 Contact Tourism Organization Name Phone Supervisor Kim Eun-Mi, Chief Japan Huh Ryn Greater China Lim Ji-Su Southeast Asia, North America, and Europe Ku Ji-Hye Project Project Contents High Quality Tour Package Certification Mark Procedure Application submitted (on a rolling basis) Submit applications through partner agencies in Korea Objective Boost the development of quality tourism products in order to offer diverse cultural experiences and other benefits Increase tourist satisfaction by promoting the use of City-certified tourism products Certification Evaluation Certification of high-quality tour package given after evaluation Promotion Support Promotion and management support provided How to apply Applicants should submit the Program Participation Agreement form to Tourism Organization through inbound partners Benefits Project Certified quality tour products Tour products Promotion support Certification issuance and authorization to use the certification label (Valid for two years) Provision of up-to-date City tourist information Provision of up-to-date City tourist information The project benefits are subject to change depending upon the policies of City. Basic requirements for application Classification Accommodation Meal Requirements Tourist hotels or higher-level hotels in (stays of at least two nights) Includes Hanok (traditional -style house) stay, temple stay, Goodstay, Hi Youth Hostels, Korea Stay Peak season (April~October): One night at a tourist hotel in the Gyeonggi/Incheon area allowed Winter tourism products (November~December): One night at a tourist hotel in the Gyeonggi or Gangwon area allowed Minimum of KRW 20,000 per for two to three meals per tour product and at least two days in Minimum of KRW 6,000/ for one meal Lunch or dinner Restaurants in and Gyeonggi areas Breakfast excluded from evaluation (breakfast at a tourist hotel recognized once only) Attraction Guide Schedule Minimum of KRW 15,000 per for admission to two or three tourist spots or fees for hands-on experience events at two or three tourist spots Minimum of KRW 5,000 per for admission to one tourist spot `The minimum admission fee requirement is not applied to the paid tourist spots included in Tour+ published in 2014 and 2015 or the City Festival. Certified tour guides fluent in the chosen language Not applicable to tourism products related to the Southeast Asian region (including Thailand, Vietnam, Malaysia, and Indonesia) At least two whole days devoted to Tour Minimum of six hours, from 8 a.m. to 8 p.m., each day

14 Special Hangang Haengbok Mongttang Project Project 2015 Hangang Haengbok Mongttang Project Around Hangang parks Contact Kim Yeon-nam iod July 17 (Fri.) ~ Aug.23 (Sun.), 2015 (38 days) Phone Dream on Hangang River and play along the river bank! The 2015 Hangang Haengbok Mongttang Project Organized for citizens and tourists to enjoy summer along Hangang River in the center of the city, in the sweltering heat of summer The greatest riverside festival for citizens where different cultural events such as water sports, under-the-bridge movie festival, midsummer night s Mulbit performance, and street performance festival take place iod: July 17 (Fri.) ~ Aug. 23 (Sun.), 2015 (38 days) Main theme: Hangang A Midsummer Night s Dream! Program: More than 70 programs under five themes Comfortable Hangang Cool Hangang Moving Hangang Challenging Hangang Sharing Hangang - Family camping site, Hangang beach, shade shelters, flower lanes, bridge drawing contest, etc. - Hangang splash, Box1 Race, water sports, swimming pool event, water safety class, etc. - Under-the-bridge movie festival, street performance festival, Mulbit festival, etc. - Bicycle Mongttang circuit, Big Game, walkathon, marathon, etc. - Ecological experience, stargazing experience, fishing contest, Bamseom Island tour, rope boat ride, etc. Popular programs Water sports expo: An opportunity to experience various water sports at one spot for a whole week Beach soccer festival: A beach soccer competition organized by the Korea Football Association and held at the beach of Jamsil Hangang Park - The beach soccer competition is held in conjunction with the DJ festival and SM Town performance Box1 Race: A competition of shipbuilding using eco-friendly materials such as paper on the spot and a race Hangang world fire dancing show: Fire show performance and folk performances such as Jwibulnori Electro Dash: A nighttime marathon along a 5km electronic obstacle course Camping site Hangang world fire dancing show Box1 Race Product development tips Electro Dash Under-the-bridge movie festival Hangang beach soccer contest Held in 11 Hangang parks across, the events are easily accessible by tourists. Since many programs are held in the night time, it can be recommended to foreign tourists who are interested in s night views

15 Tour + Date of Publication: May 2015 Publisher: Tourism Organization, Marketing Team Editors: Tourism Marketing Team, Kim Eun-Mi, Chief T / E. wanshi@seoulwelcome.com Tourism Marketing Team, Huh Lyn T / E. lynn@seoulwelcome.com Tourism Marketing Team, Ku Ji-Hye T / E. finekj@seoulwelcome.com Tourism Marketing Team, Lim Ji-Su T / E. jisulim@seoulwelcome.com