KOREA PRESENTATION PRESENTED BY HAWAI I TOURISM KOREA

Transcription

1 KOREA PRESENTATION PRESENTED BY HAWAI I TOURISM KOREA

2 2017 KOREA PROGRAM HIGHLIGHTS

3 KONA Campaign Offline Promotion Hyundai Motors launched new SUV vehicle KONA <Aloha KONA Christmas> promotion in 850 HM branches PR value: 2.2M HM KONA sales: 10% Up (during promotion period)

4 KONA Campaign Trade Promotion <Stay Overnight in KONA> Travel agents sales promotion HM sponsored discounted price of KONA KONA as top reward Incremental arrivals: 6,000 pax

5 KONA Promotion Social Media Promotion <Enjoy Your KONA>, Destination video production Filmed with LG V30, new device Total Reach: 1.5M

6 Taeyang & Hyorin K Pop Star Promotion Wedding promotion with celebrity couple Taeyang, Lead vocal of Big Bang Hyorin, Korean top actress Produced Hawai i wedding photo book & video Total PR value: $900,000

7 Taeyang & Hyorin K Pop Star Promotion

8 Movie Promotion with Jumanji Movie Premier With SONY PICTURES 2,000 invitees & 1,500 social posts Online Promotion With Hawaiian Airlines 50,000 reach

9 KOREA MARKET UPDATE

10 Korea Country Outlook Strong Economy 2.9% ~ 3% Outlook KOSPI breaks 3,000 points Political Stability President Moon s approval rates - 67% in Feb 2017 S. Korea - US Relations The US government s trade pressure to South Korea

11 Korea Travel Industry Update ICN New Terminal Capacity to handle 72 million passengers and 5 million tons of cargo DL KE Joint Venture Created a combined network serving more than 290 destinations Post Winter Olympics Winter Sports in popularity European countries' active marketing

12 Korea Consumer Trends Placebo Consumption Lounging Untact Marketing Paying for mind effective goods (no more cost effective) Enjoying alone in public Increasing pursuit of a balanced lifestyle in work and rest Silent Consumption Unmanned service that eliminates contact with people

13 Korean Outbound Trips (M) Total Outbound trips 26 million (18% ) 20 Average growth % since % 15 Average YOY growth by % National Holidays 68 days 5 Chuseok Holiday Travel Surge 62% New Government s vacation policy, to burn off annual leaves, for better welfare

14 Korean Arrival Forecast & Expenditure 270, , , , , , , , , ,000 Arrival 0.5% 32.8% 2018p , , , ,698 Year Visitor Spending Spending ($ Millions) p 525.3

15 2018 ICN-HNL Airlift 2018 Total 490,941 seats 7,800 additional seat supplies in 2018 (YoY +1.6%) Full service carries' LF over 80% 23,650 new seats added by OZ KE, OZ Daily Flights HA, LJ 5 Flights / Week

16 2018 UPCOMING PROGRAMS

17 2018 New Niche Markets Singles Adventure: Hiking, surfing, diving, exploring Shopping: Luxury goods to craft products EduTourism History/Culture: heritage and a culture World class English Education Mature Golf: Year-round play Cuisine: Authentic food and local cuisine

18 BUSAN Market Activation Trade Promotion ICN PUS NRT 30% YoY Growth Collaborate with airline and travel agency in Busan Encourage Busan arrivals to Hawai i Target arrivals: 11,500 pax HNL KOA

19 BUSAN Market Activation Consumer Campaign Offline Event TASTE of Hawai i Hold <Hawai i Lifestyle Month> in collaboration with a luxury department store, Hyundai Target high end market in Busan through online and offline events Hawai i Settings Online Promotion

20 Hawai i FIT Development with SKT Hawai'i CARD SKT Members: 29M Industry Collaboration Exclusive Hawai'i Page Development Hawai'i Lounge in Waikiki Target Arrivals: 8,000 pax

21 Mother & Daughter Campaign Hawai i as family destination where mother & daughter will travel together Offline Photo contest, online promotion and media coverage Total PR value: 1.3M

22 Hawai i Brand Ambassadors Appoint micro-celebrities as Hawai'i ambassador for Korean market. Culinary SOLO ROMANCE OUTDOOR Raymon Kim Son Mi Na Kwak Jung Eun Kim Eun Ji - Celebrity Chef Celebrity Writer Celebrity Columnist Fitness Trainer

23 #AlohaEverywhere Aloha Report by Newscaster

24 UPCOMING OPPORTUNITIES

25 Hana Tour International Travel Show (Jun 7 10)

26 SAVE THE DATE! 2018 Aloha Media Day Date : June 11, 2018 (1) Media Forum Media Landscape Updates Networking Lunch (2)Aloha Night Reception Hula Performance Cultural activities Dinner Reception Application form will be sent to partners by March 31 st.

27 Mode Tour International Travel Show (Aug 30 Sept 2)

28 KAM SA HAM NI DA!