welcome to alaska airlines magazine and horizon edition magazine

Transcription

1 advertising media kit welcome to alaska airlines magazine and horizon edition magazine Alaska Airlines Magazine and Horizon Edition Magazine strive to be the best travel, lifestyle and business publications covering the West. The magazines are designed to engage, entertain and inform the passengers of Alaska Airlines and Horizon Air, a sophisticated audience of business and leisure travelers. Insightful, timely and cleanly designed, the magazines reflect the quality and integrity of both Alaska Airlines and Horizon Air. We focus on the people and places around the airlines route system, exploring the issues, trends and events that shape these regions. With superior writing and striking photography, Alaska Airlines Magazine and the Horizon Edition spotlight the cultural and visual diversity of the markets served by the airlines: from the wilderness of Alaska to the beaches of Southern California; from the rich, tropical flavor of Mexico and Hawai i to the cosmopolitan intrigue of cities such as San Francisco and New York; from Vancouver s sophistication to the ranches of Montana.

2 an attentive and captive audience reaching an attentive and captive audience Frequent fliers are a very select group of travelers. They are successful professionals with sophisticated tastes and the income to pursue their interests. On board Alaska Airlines and Horizon Air, the average household income of a reader is more than $03,000. advertising impact In-flight magazines place traditional advertising in front of these exclusive consumers when they are not distracted. The majority of frequent fliers read the airline s in-flight magazine. Ninety-one percent of frequent-flier program members have read or looked through the airline s in-flight magazine... readers spend an average of 30 to 40 minutes looking through the magazine. Most readers feel they pay closer attention to the in-flight magazine because they are on a plane, and close to seven out of 0 in-flight magazine readers have acted upon information they saw in the magazine. Alaska Airlines does not provide seatback-installed video or audio devices. new issues Ninety-two percent of frequent fliers are aware a new issue of the airline magazine is available each month. The airline magazine is the only reading material in the seatback pocket. digital editions Readers can view the Digital Editions of our award-winning in-flight magazines, link to advertiser Websites and request information directly from advertisers. trusted source Ninety percent of airline magazine readers say they trust the information they read in the in-flight publication. Note: Information extracted from the The Arbitron In-Flight Media Study,

3 reader demographics alaska airlines and horizon air e n pl a n e m e n t s (average total passenger boardings per month): 2,004,747 passengers pa ss e n g e r p r o f i l e a v e r a g e a g e r e a d e r s h i p Plog Research (6% readership),224,270 average readers per month g e n d e r Male... 49% Female...5% marital status Married... 68% Single... 32% e d u c a t i o n Attended College... 90% Graduated College... 66% household income Alaska Airlines has a strong 79-year heritage and continues to be recognized and appreciated by passengers all around its North American route system. The airline is honored to have been ranked by J.D. Power and Associates as Highest in Customer Satisfaction Among Traditional Network Carriers in North America in 2008, 2009, 200 and 20. Horizon Air has been serving key West Coast markets for 29 years. The airline is renowned for outstanding customer service and has been recognized by the editors of Air Transport World magazine as Regional Airline of the Year. Alaska Airlines operates a combined fleet of 62 aircraft to more than 90 destinations in the United States, Canada and Mexico cities in the West, as well as to Hawai i, New York, Massachusetts, Washington D.C., Florida, Georgia, Texas, Illinois, Minnesota and Missouri. $50,000 00, % $00,00 50, % $50,00 or more % Average $03,400 e m p l o y m e n t Professional/Managerial % reason for travel Business % Vacation... 45% travel frequency Number of round trips in the last year Nights away from home in the last year Staying in hotel/resort/rental home... 67% 3

4 route map Bethel Dillingham Adak King Salmon Dutch Harbor Kodiak Nome Kotzebue Anchorage Fairbanks Cordova Yakutat Barrow Glacier Bay/ Gustavus Prudhoe Bay Juneau alaska airlines quick facts Passengers Boarded Monthly (average) 2 Million Number of Flights Monthly 4,350 Average Length of Flight Hour 55 Minutes All-Boeing 737 and Bombardier Q400 Fleet 62 Aircraft Major Hubs Seattle/Tacoma (WA), Portland (OR), Los Angeles (CA), Anchorage (AK) Destinations Served 90 Founded 932 (Alaska) / 98 (Horizon) (Includes Alaska Airlines and Horizon Air) Sitka Petersburg Wrangell To Chicago Ketchikan Edmonton To Boston To New York/Newark Vancouver Calgary Kelowna Victoria Bellingham Spokane Kalispell Seattle Wenatchee Great Falls Yakima Pullman Portland Pasco Helena Missoula Walla Walla Lewiston Billings Eugene Bozeman Redmond/ Sun Valley Medford Bend Boise Klamath Falls To Minneapolis/ St. Paul To St. Louis To Washington, D.C. Reagan National Airport To Lihue, Kaua i To Honolulu, O ahu To Kahului, Maui To Kona, Hawai i Redding Sonoma County/ Reno Santa Rosa Sacramento San Francisco Int'l Mammoth Lakes Oakland San Jose Fresno Las Vegas Santa Barbara Los Angeles Int'l Burbank Palm Orange County Springs Ontario Long Beach San Diego Phoenix Tucson Denver To Atlanta To Orlando To Miami Dallas/Ft. Worth Austin Loreto Houston La Paz Los Cabos Mazatlán Alaska Airlines and Horizon Air dominate the West Coast and Pacific Northwest if you are flying along the West Coast or in the Intermountain West, you'll be flying on Alaska Airlines and Horizon Air. Alaska Airlines and Horizon Air serve Alaska, Washington, Oregon, California, Hawai i, Idaho, Montana, Colorado, Arizona, Texas and Nevada, plus Illinois, Minnesota, Missouri, Georgia, Massachusetts, New York/New Jersey, Washington D.C., Florida, Western Canada and Mexico. Notes: Some nonstop routes shown are operated seasonally. Puerto Vallarta Guadalajara Mexico City Manzanillo / Costa Alegre Ixtapa / Zihuatanejo 07/ 4

5 monthly passenger enplanements alaska Anchorage...,55 Fairbanks...30,6 Juneau...26,940 Ketchikan...5,239 Inside Passage...20,803 Interior Alaska...4,496 Western Alaska... 9,556 Total...228,746 arizona Phoenix...26,645 Tucson... 3,99 Total... 30,637 california Burbank...5,950 Fresno... 4,644 Long Beach... 4,722 Los Angeles... 33,60 Mammoth Lakes...,897 Oakland...26,00 Ontario...5,879 Orange County...34,34 Palm Springs...5,50 Redding... 5,053 Sacramento...3,660 San Diego...4,77 San Francisco...50,43 San Jose...42,8 Santa Barbara... 3,258 Sonoma County/Santa Rosa... 8,947 Total...435,737 colorado Denver... 6,784 florida Miami... 4,25 Orlando... 7,669 Total...,795 Georgia Atlanta... 4,28 hawai`i Honolulu...3,36 Kahului...9,34 Kona... 8,258 Lihue... 4,343 Total... 45,302 IDAHO Boise...25,585 Lewiston...4,00 Sun Valley...,699 Total... 3,383 illinois Chicago... 9,726 massachusetts Boston... 9,952 minnesota Minneapolis/St. Paul... 7,90 missouri St. Louis... 4,726 Montana Billings... 3,869 Bozeman... 3,097 Great Falls... 3,534 Helena... 2,743 Kalispell... 3,427 Missoula... 4,729 Total... 2,398 nevada Las Vegas...46,799 Reno/Lake Tahoe...,898 Total... 58,696 New York New York/Newark... 8,066 oregon Eugene...9,363 Medford... 9,873 Portland... 94,836 Redmond/Bend... 9,33 Total...223,384 texas Austin... 9,333 Dallas/Forth Worth...0,56 Houston... 3,37 Total... 23,2 washington Bellingham...,69 Pasco (Tri-Cities)... 7,820 Pullman (Moscow)... 5,9 Seattle/Tacoma ,356 Spokane...4,984 Walla Walla... 2,44 Wenatchee... 3,9 Yakima... 4,336 Total...74,209 Washington, D.C. Reagan National... 2,03 canada Calgary... 4,398 Edmonton... 4,534 Kelowna... 3,927 Vancouver...29,098 Victoria... 7,060 Total... 49,07 mexico Guadalajara... 4,547 Ixtapa/Zihuatanejo... 2,594 La Paz Loreto...,057 Los Cabos...6,630 Manzanillo...,647 Mazatlán... 3,464 Mexico City... 5,302 Puerto Vallarta...,695 Total... 47,756 Total Average Monthly Enplanements.2,004,747 Annual Enplanements... 24,54,980 j.d. p o w e r a n d a s s o c i a t e s 2008, 2009, 200 a n d 20 n o r t h a m e r i c a n airlines s at i s fac t i o n s t u d y s m Alaska Airlines is honored to have been ranked Highest in Customer Satisfaction Among Traditional Network Carriers in North America, Four Years in a Row. For details please visit jdpower.com. c o n d É n a s t b u s i n e s s t r a v e l a w a r d s Top Domestic Single-Class Airlines travel+leisure m a g a z i n e Top 0 Domestic Airlines

6 202 editorial calendar January College Prep Reinventing Retirement Special Section: Meeting Planners Guide* Health and Fitness Destination: San Francisco Goa, India Ad Close Date: Nov 5, February Youth Volunteerism Western Deserts Hawai i: Weddings/Honeymoons Special Section: Spokane* Destination: Alaska Managua, Nicaragua Ad Close Date: Dec 5 March Sled-Dog Racing Major League Soccer Consumer Technology Real Estate/Home Design** Special Section: California Travel Planner Great Escapes Aquitaine, France Ad Close Date: Jan 3, 2 April Stadium Quest Hawai i: Family Vacations Anchorage Profile Golf 202** Destination: San Diego South Pacific Islands Ad Close Date: Feb 5 May Alaska Airlines 80th Anniversary Stars of Sustainability Cellular Sensations 202 Photo Contest Special Section: Seattle* Cape Town, South Africa Ad Close Date: Mar 5 June Alaska Travel Primer Hawai i: Sports Events Portland Arts and Recreation Summer Golf Special Section: Washington* Reykjavik, Iceland Ad Close Date: Apr 3 July Alaska Cuisine Summer Olympics Iconic Images Real Estate/Home Design** Great Escapes Hainan Island, China Ad Close Date: May 5 August Preserving Alaskan Languages Kindie Rock The Art and Science of Winemaking Hawai i: Mountains and Volcanoes Oregon** Rhodes, Greece Ad Close Date: Jun 5 September Higher Education NFL Football Hawai i: Golf Great Escapes Destination Mexico Mileage Plan Partners Guide* Ad Close Date: Jul 3 October 203 New Cars Portland Economic Development Real Estate/Home Design* Best of California Destination: Alaska Martinique Ad Close Date: Aug 5 November Health Care Advances Skiing the West Hawai i: Eco Adventures Holiday Gift Guide Destination: Palm Springs Prague, Czech Republic Ad Close Date: Sept 4 December Genealogical Travel Writing for Children Winter Golf Special Section: Great Northwest* Destination: Mexico Sydney, Australia Ad Close Date: Oct 5 Plus, Regular Departments: The Journal section, with coverage of business, recreation, entertainment, trends and personalities; a rotation of Columns such as autos, finance, technology, food and wine, higher education, and health and fitness; and At Large, a column featuring an essay approach to the trends and people shaping the West. * These Special Sections are published in both Alaska Airlines Magazine and Horizon Edition Magazine, and are overprinted. **Western Canada, Real Estate/Home Design, Oregon and Golf will run in both Alaska Airlines Magazine and Horizon Edition Magazine. 0/ 6A

7 202 editorial c a l e n d a r January Winter in Yellowstone Country Arts Corps Preparing for Retirement Special Section: Meeting Planners' Guide* Ad Close Date: Nov 5, February Baja: Loreto and La Paz Succulent Steamers Special Section: Spokane* Ad Close Date: Dec 5 March Consumer Technology Travel Apparel Real Estate/Home Design** Boise Ad Close Date: Jan 3, 2 April Great Escapes Sonoma County Golf 202** Ad Close Date: Feb 3 May Montana Scenic Adventures Outstanding Okanagan Photo Contest Special Section: Seattle* Ad Close Date: Mar 5 June Mammoth Mountain Summer Aerial Masterpieces Portland Business Special Section: Washington* Ad Close Date: Apr 3 July 202 Summer Olympics Gourmet Ice Cream Real Estate/Home Design** Southern Oregon Ad Close Date: May 5 August Eastern Washington Wine Trail Wildlife Expert Jack Hanna Cyclocross Destination Oregon** Ad Close Date: Jun 5 September Pac-2 Football Higher Education Romantic Resorts Mileage Plan Partners Guide* Ad Close Date: Jul 3 October Great Escapes Portland Recreation Special Section: Idaho Ad Close Date: Aug 5 November Growing Up Green Health and Fitness Skiing/Winter Recreation Western Canada** Ad Close Date: Sept 4 December Mentors Making a Difference Sensory Science Exotic Lynx Special Section: Great Northwest* Ad Close Date: Oct 5 Plus: The Region: A review of business, trends and recreation; and Air Time: An engaging essay about life in the Northwest. * These Special Sections are published in both Horizon Edition Magazine and Alaska Airlines Magazine and are overprinted. ** Western Canada, Real Estate/Home Design, Golf, and Oregon will also appear in both Horizon Edition Magazine and Alaska Airlines Magazine. 07/ 6B

8 award -winning editorial and design d e s t i n at i o n travel stories b u s i n e s s-r e l at e d e d i t o r i a l r e a l e s t a t e a n d h o m e d e s i g n f e at u r e s 7

9 special overprinted editorial sections The special editorial sections shown below, in addition to appearing in Alaska Airlines Magazine and/or Horizon Edition Magazine, are also overprinted at quantities between 5,000 and 0,000 for special distribution through visitor bureaus, economic development agencies, Alaska Airlines Board Room airport club locations, and by mail to specialty lists. Meetings Spokane California Travel Planner Seattle Washington Mileage Plan Partners Guide Idaho Great Northwest reaching a captive, targeted audience American Demographics describes the in-flight audience: Whether they re on a business trip or vacation, these travelers are often in a spending mode, and captive to marketing messages. Advertising Age states: The reality for advertisers is that they get in front of people with real disposable incomes, much more so than other magazines. Washingtonpost.com: When you look at the affluent statistics of in-flights, what lies behind that is a portrait of a reader who is extremely culturally aware, who participates in outdoor sports and museums, and is a very socially sophisticated kind of person. 8

10 reader response service Alaska Airlines Magazine and Horizon Edition Magazine offer all display advertisers a FREE service whereby readers can request information about an advertiser using a postal reply card provided in the magazines, or by responding via our Website at or The magazines provide reader response leads in an electronic format twice each month to each advertiser, for their follow-up and action. Information About Our Advertisers Visit or mail in the facing response card* to request free information on products and services offered by our advertisers, and we ll enter you in a drawing to win a free Alaska Airlines ticket! ACCOMMODATIONS America s Best Value Inn Anchorage: Convenient hub for many attractions, activities and business travelers. Your home away from home. (800) Barcelo Hotels & Resorts: More than you imagine Rancho Las Palmas Resort & Spa: The desert s premier resort with something for everyone Residence Inn by Marriott Anchorage: Studio, -, 2-bedroom suites with full kitchens. Complimentary breakfast buffet, pool, spa, exercise room. (877) Barcelo Los Cabos Palace Deluxe: Say hello to all new Shadow Mountain Resort & Club Palm Desert: Family fun, tennis, huge pool, bikes, golf, walk to shops. 4 Cedarbrook Lodge: Delightfully unexpected. Quintessentially Northwest. Free shuttle to Sea-Tac Int l Airport Shilo Inns: Affordable excellence in lodging and dining. Many amenities. Send for directory of our convenient Western U.S. locations. 5 Coast Hotels & Resorts: More than 35 locations throughout the Western U.S. and Canada Springhill Suites by Marriott Anchorage: Separate living, working, sleeping areas. Complimentary continental breakfast. Pool, spa, exercise room. (877) Courtyard by Marriott Anchorage Airport: Moderately priced. Choose king or two double beds. Restaurant, lounge, pool, spa, exercise room. (877) Top of the World Hotel: Come enjoy our modern hotel overlooking the Arctic Ocean... from the top of the world. 7 Executive Hotels & Resorts: Boutique-inspired hotels in central locations throughout Canada, Washington and California Villa Group Resorts Timeshares: Award-winning service and amenities to make your timeshare vacation all you deserve. (800) Executive House Hotel: The best of Victoria, B.C., at our doorstep The Westin Monache Resort, Mammoth: Earn Bonus Alaska Airlines Mileage Plan Miles at The Westin in Mammoth. 9 Heathman Hotel: 5 minutes to Seattle, in Kirkland. Four-diamond rated. 0 Heathman Hotel Portland: Portland s premier downtown hotel where service is still an art. Ask about our new bed menu. POSTAGE 3 Wickaninnish Inn: RusticNO elegance on nature s NECESSARY edge, on Vancouver Island s rugged West Coast. IF MAILED (800) IN THE UNITED STATES CASINOS BUSINESS REPLY MAIL 32 Fantasy Springs Resort Casino: Palm Springs Hi-Tide Ocean Beach Resort: Located in Moclips on largest, most elegant casino and golf resort. the Washington Coast. FIRST-CLASS MAIL PERMIT NO. 66 CINNAMINSON NJ POSTAGE WILL BE PAID BY ADDRESSEE 2 Hotel deluxe: Embodies charm of an era with conrestaurants temporary amenities. ALASKA AIRLINES MAGAZINE 33 The Crab Pot: Try our famous Seafeasts for two or PO Hotel Fifty: If you re traveling to BOX Portland, give Hotel more! Fifty a try. NAPLES FL El Gaucho: The Northwest s Steakhouse Legacy 4 Hotel Lucia: Pillow menus with luxury linens on a focused on elegant, old-school tableside service. For pillow-top mattress. Several other generous amenities in people celebrating their lives. the heart of Portland. / / 35 Elliott s Oyster House: One of America s Top 5 Oyster 5 Hotel Max Seattle: If seeing is believing... Hotel Bars Fortune magazine. Seafood excellence on Seattle s Max you gotta see this! (866) Pier 56. (206) NO POSTAGE F r e e r e A D e r I N F O r M 36AJohn T Howie I O N Steak: Now open at The Bravern, NECESSARY 6 Hotel Murano: Celebrating glass art and luxury. Name/Title Company Bellevue, WA. IF MAILED IN THE Address City State Zip STATES 37 Metropolitan Grill: One ofunited the top-rated steakhouses Circle the appropriate numbers to receive free information. 7 Hotel Playa Mazatlan: The hotel s 425 rooms are in the U.S. Downtown Seattle at 2nd and Marion. Phone nestled among lush gardens of colorful2 bougainvillea (206) Please circle an entry for each category. and graceful palms Age 5 reason FOr TrIP FIRST-CLASS CINNAMINSON A 7 or under Q Business 4 20 MAIL PERMIT NO Time 87 NJ 200Top Prime 0: Send comments and interests to B 8-34 R Leisure BE 85 PAID 0 BY 7 ADDRESSEE , C Inn@Northrup Station: Northwest 5Portland s POSTAGE WILL Prime Time Top 4369 D Evereaux Circle, Pensacola, 6 INCOMe D us! S under 4,999 Come sleep with fabulous all-suites hotel. FL education T 5,000-24, E Graduate degree U 25,000-44,999 ALASKA AIRLINES MAGAZINE F Post graduate study V 45,000-74,999 G College graduate W 75,000-0, Seastar Restaurant and Raw Bar: Perfection in seapo BOX H Attended college X,000 and up 9school Jetgraduate Pad Homes: Luxury vacation home I High 0 26 and 42 villa food Chef John Howie s award-winning Bellevue, WA 7 DO you ADD PleASure DAyS TO your business TrIPS? NAPLES 3 gender 27FL rentals. restaurant. Also in Seattle. Y Often J Female Win a Free Alaska Airlines Ticket! BUSINESS REPLY MAIL K Z Sometimes AA Seldom Male MarQueen8 Hotel: Luxury boutique hotel conveniently TrAVel FreQueNCy BB Weekly located in Seattle s theatre district CC Monthly 4 OCCuPATION L Senior manager/director M Professional/executive N Technical O Sales P Retired DD Quarterly EE Yearly TRANSPORTATION Alaska Air Cargo: 44 February 2009 Issue / / Expires: May 30, Millennium Alaskan Hotel: Deluxe lakefront hotel with warm Alaskan ambience, convenient to airport, downtown. (800) r e A D e r F r e e I N F O 4 Audi of America: Can one car make a difference in way you see every car? Find out! Win a Free Alaska Airlines the Ticket! NO POSTAGE r M 42ADave T ISmith O N Motors: Hassle-free buying. World s NECESSARY Company largest Dodge truck dealer. Low prices high customer 22 Pueblo Bonito Oceanfront Resorts and Spas: WorldIF MAILED satisfaction. (800) IN THE Address class service and warm hospitality in any one City of the State Zip UNITED STATES seven luxury resorts. Circle the appropriate numbers to receive free information. 43 Delta Western: When it comes to Alaska we deliver. Alaska s petroleum distributor Northland Services: Marine transportation service to southeast, southcentral and western Alaska ports. LEGAL SERVICES 45 James A Wexler, Attorney at Law: Arbitration and mediation neutral. International and U.S. disputes. (206) wex@seanet.com. FINANCIAL SERVICES 46 Alaska Airlines Visa Business Card: Earn Mileage Plan Miles on your business purchases. (888) Mention code Alaska Airlines Visa Signature Card: Earn 20,000 Bonus Miles upon approval, plus 5,000 Bonus Miles after making at least $750 in net purchases. (800) BUSINESS SERVICES 48 Construction Machinery: Largest Alaska-owned heavy-equipment supplier to the state s construction, mining and logging industries. (800) CVPartners, Inc.: Specializing in finance, accounting, IT, HR and R&D contract and permanent placement G C I: Alaska s best long-distance choice by far. You ll get the pricing you expect and the quality you deserve. 5 Propel Insurance: Innovative insurance solutions that help clients grow their businesses. USB: Connecting you with a whole new world of computing experiences. RECRUITING 52 Alaska State Troopers: Are you worthy? Our loyalty, integrity and courage are summed up with the badge we wear. Apply now Ketchikan General Hospital: Seeking family practice and internal medicine physicians. southeastalaska. HAWAI I 54 Aston Islander on the Beach: 27 hotels and condominium resorts in Hawai i, California and Idaho Aston Kaua i Beach at Makaiwa: 27 hotels and condominium resorts in Hawai i, California and Idaho Chase N Rainbows Real Estate, Inc.: The largest selection of oceanfront vacation condominiums in West Maui Hanalei Colony Resort: Discover the only beachfront resort on Kaua i s North Shore. Readers can easily link to an advertiser Website from the magazine Websites. Please visit or 59 Honua Kai Resort www. and Spa: Discover Maui s newest, AlaskaAirlinesMagazine.com/HorizonEdition/Ads. all-suites luxury resort on famous Ka anapali North 58 Hawaiian Hotels & Resorts: Oceanfront resorts on Ka anapali Beach, Maui and Hawai i s Big Island. Beach. Name/Title Phone 96 Please circle an entry for each category. Age A 7 or under B 8-34 C reason FOr TrIP Q Business R Leisure BUSINESS REPLY MAIL MAIL PERMIT NO FIRST-CLASS CINNAMINSON NJ NOVEMBER 2009 AlAskA Airlines MAgAzine

11 a d file submission requirements ad formats Full Page / 3 Vertical 2 / 3 Vertical /2 Vertical /6 Vertical / 3 Square / 6 Horizontal / 2 Horizontal ad dimensions size width depth Spread bleed 7- / 4 " - 3 / 8 " non-bleed 5-3 / 4 " 9-7 / 8 " / 2-page spread bleed 7- / 4 " 5-7 / 6 " non-bleed 5-3 / 4 " 4-3 / 6 " Full-page bleed 8-7 / 8 " - 3 / 8 " trim size 8-3 / 8 " 0-7 / 8 " non-bleed 7-5 / 6 " 9-7 / 8 " 2 / 3 -vertical 4-3 / 6 " 9-7 / 8 " / 2 -vertical 4-3 / 6 " 7-5 / 6 " / 2 -horizontal 7-5 / 6 " 4-3 / 6 " / 3 -vertical 2-5 / 6 " 9-7 / 8 " / 3 -square 4-3 / 6 " 4-3 / 6 " / 6 -vertical 2-5 / 6 " 4-3 / 6 " / 6 -horizontal 4-3 / 6 " 2-5 / 6 " submission requirements Printing: Heat-set web offset Trim: 8-3 / 8 " x 0-7 / 8 " Binding: Alaska Airlines: Perfect Horizon Edition: Saddle-stitch Color: 4-color process (AAAA/MPA/SWOP) Publication Trim and Bleed Specifications: On bleed ads keep live matter 5/6" from trim. Page Trim: 8-3 / 8 " x 0-7 / 8 " Bleed: 8-7 / 8 " x - 3 / 8 " Spread Trim: 6-3 / 4 " x 0-7 / 8 " Bleed: 7- / 4 " x - 3 / 8 " /2 Page Spread Trim: 6-3 / 4 " x 5- / 6 " Bleed: 7- / 4 " x 5-7 / 6 " Line Screen: 33-line screen. Dot size 5% to 95%. Density: Overall printing density of all colors cannot exceed 300%. PDF files: Ads should be submitted as press-ready PDF files (PDF-X-a preferred). Please embed all fonts, and convert all photos and spot colors to CMYK. On bleed ads include crop marks offset to / 4 " outside of the trim area. Graphics and Photos: Include all high-resolution digital photo scan and graphics files (at a resolution of 300 dpi or higher at the size which they will be used). Save graphics files as EPS or TIFF files. Save color photos in CMYK format. Native Files: Ads may also be submitted as native files using recent versions of InDesign, Illustrator, FreeHand and PhotoShop. Include all screen fonts and high-resolution graphics files. Proofs: A SWOP-standards contract proof of the final file is required for color matches on press. Output proof at 00%, showing crop and bleed marks. Publisher will not accept responsibility for color reproduction if the client-supplied proof does not meet SWOP specifications. FTP Transfers: Connect to the following Web-based site using current Internet Explorer, Safari or Firefox browsers. Site: User name: upload Password: inflight Please Note: To avoid additional charges, ads must be supplied in sizes and formats specified. Alterations or additional preparation of artwork or proof changes will be billed separately. PMS/Spot Colors: PMS or spot colors should be converted to 4-color process equivalents in file. Production Charges: Changes in new and existing ads will be subject to additional production charges billed to the customer. Production charges are in addition to space rate. In-House Ad Production: Paradigm Communications Group offers creative design and complete ad-production services at competitive prices. Ask your account executive or contact us directly for an estimate. Production costs are non-commissionable. 20 d e a d l i n e s Ad Close/ ad Issue Production Copy Due materials Due January 20 Nov 5 Nov 22 February Dec 5 Dec 22 March Jan 4, Jan 2, April Feb 5 Feb 22 May Mar 5 Mar 22 June Apr 5 Apr 22 July May 3 May 20 August June 5 June 22 September July 5 July 22 October Aug 5 Aug 22 November Sept 5 Sept 22 December Oct 4 Oct 2 January 202 Nov 5 Nov 22 February Dec 5 Dec 22 March Jan 3, 2 Jan 20, 2 April Feb 5 Feb 22 May Mar 5 Mar 22 June Apr 3 Apr 20 Advertising Production Department 270 First Avenue, Suite 250, Seattle, WA 982 Phone: ext. 28 Fax:

12 co nt a c t s national sales office 270 First Avenue, Suite 250, Seattle, WA ext. 3 Fax sales@paradigmcg.com Advertising Director Kenneth J. Krass, ext. Western Washington Eastern Washington Florida canada Becca Conversano, ext. 2 western Washington Illinois kansas Missouri Stephany Angelacos, ext. 3 California arizona Nevada Texas Minnesota Yael Kallin, ext. 27 Oregon idaho montana Michigan Colorado Clay M. Schurman, ext. 33 Alaska Duane Epton 3705 Arctic Boulevard, #452, Anchorage, AK Fax East Coast Kenneth J. Krass, ext. Hawai`i Debbie Anderson 3555 Harding Avenue, Suite 2C, Honolulu, HI Fax Mexico Paloma Martinez Calle Presa de la Angostura 8, Mexico D.F Fax Alaska Airlines Magazine and Horizon Edition Magazine are published monthly by Paradigm Communications Group, a custom-publishing company founded in 987 and dedicated to producing magazines of the highest quality. Paradigm Communications Group is based in Seattle, Washington. According to publisher/president Mimi Kirsch, Our mission for these magazines is to engage, entertain and inform the passengers who fly on Alaska Airlines and Horizon Air. Kirsch s team works closely with the executives of the airlines, as well as with their sales, marketing, communications and public affairs staff to create publications customized for the passengers of Alaska Airlines and Horizon Air. Paradigm Communications Group works with the best writers, photographers and graphic artists to produce superior writing and well-designed magazines that feature the people, places and events that characterize the regions served by Alaska Airlines and Horizon Air.