Year-to-Date Total Expenditures and Visitor Arrivals Remained Ahead of Last Year

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1 For Immediate Release: November 27, 2013 HTA Release (13-35) 2013 TOTAL VISITOR EXPENDITURES AND ARRIVALS DECLINED FOR THE SECOND MONTH Year-to-Date Total Expenditures and Visitor Arrivals Remained Ahead of Last Year HONOLULU October 2013 was the second month that total visitor expenditures (-2.6% to $1.1 billion 1 ) and visitor arrivals (-1.6% to 636,245 visitors) to Hawai i were less than the previous year, according to preliminary statistics released by the Hawai i Tourism Authority. Hawai i has witnessed slower growth in visitor arrivals since July The average daily visitor spending for October 2013 was down 1.5 percent to $195 per person. For the first 10 months of 2013, total visitor expenditures (+3.4% to $12.1 billion) and arrivals (+3.9% to 6,893,038 visitors) remained ahead of year-to-date Expenditures by U.S. West visitors for the month of October 2013 fell 7 percent to $350.8 million, as a result of decreases in arrivals (-8% to 234,274 visitors) and daily spending (-1.1% to $155 per person). U.S. East arrivals dropped 3.8 percent to 112,807 visitors and U.S. East visitor expenditures totaled $236.7 million, down 2.2 percent compared to October Japanese arrivals rose 9.4 percent to 139,025 visitors in October However, lower daily spending (-10.5% to $293 per person) resulted in a 2.3 percent decline in Japanese visitor expenditures to $232.4 million. Canadian visitor expenditures grew 1.3 percent to $59.4 million, boosted by a 4.8 percent growth in arrivals (to 29,957 visitors). Arrivals from All Other markets were up 4.8 percent to 95,434 visitors, with significantly more visitors from Oceania (+27.1%) and a 9.6 percent growth from Europe. Arrivals from Other Asia (-0.9%) were comparable to last October (see page 2). Combined expenditures from All Other visitors grew 4.1 percent to $205.2 million. Arrivals by cruise ships decreased 11.4 percent from October 2012 to 24,748 visitors (see page 6). Among the islands, visitor expenditures in October 2013 declined on O ahu (-10.2%) but rose on Kaua i (+15.4%), Hawai i Island (+11.7%) and Maui (+1.1%) (See page 4). There were 851,205 total air seats to Hawai i in October 2013, up 1.3 percent compared to Growth in scheduled seats from Oceania (+54.5%), Other Asia (+20.8%) and Japan (+12.3%) offset declines from U.S. West (-4.8%) and U.S. East (-8.7%) (See page 5). Year-to-Date 2013: Expenditures by U.S. West (+5.8% to $4 billion), U.S. East (+5.9% to $3 billion) and Canadian (+1.7% to $806.3 million) visitors increased, but expenditures by Japanese visitors declined (-7.8% to $2.1 billion). Arrivals from U.S. West (+3.3%), U.S. East (+1.1%), Japan (+3.9%) and Canada (+3.1%) showed moderate growth, while arrivals from Oceania (+29.9%), Other Asia (+21%), Europe (+10.5%) and Latin America (+21.4%) were much higher compared to year-to-date Total visitor expenditure statistics presented in this press release are not adjusted for inflation (nominal dollars).

2 Page 2 October 2013 Arrivals at a Glance CATEGORY AND MMA Oct 2013 Oct 2012 % change YTD 2013 YTD 2012 % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , U.S. West , , U.S. East , , Japan , , Canada All Other , , Visitor arrivals by cruise ships TOTAL VISITOR DAYS 5,616,881 5,680, ,743,103 61,319, Total by air 5,483,026 5,533, ,024,861 60,633, U.S. West 2,269,278 2,414, ,628,930 24,951, U.S. East 1,159,634 1,185, ,106,280 14,981, Japan 793, , ,529,879 7,352, Canada 384, , ,964,306 5,007, All Other 876, , ,795,466 8,339, Visitor arrivals by cruise ships 133, , , , VISITOR ARRIVALS 636, , ,893,038 6,636, Total by air 611, , ,754,063 6,506, U.S. West 234, , ,701,580 2,616, U.S. East 112, , ,450,408 1,434, Japan 139, , ,262,628 1,214, Canada 29,957 28, , , All Other 95,434 91, , , Visitor arrivals by cruise ships 24,748 27, , , AVERAGE LENGTH OF STAY Total by air U.S. West U.S. East Japan Canada All Other Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air U.S. West U.S. East Japan Canada All Other Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , U.S. West 1, , , , U.S. East 2, , , , Japan 1, , , , Canada 1, , , , All Other 2, , , , Visitor arrivals by cruise ships Source:Hawai'i Tourism Authority

3 Page 3 Maui (+8.7% to $3.1 billion; +3% to 1,973,976 visitors), Hawai i Island (+16.7% to $1.6 billion; +3.2% to 1,222,831 visitors) and Kaua i (+14.7% to $1.2 billion; +4.1% to 941,307 visitors) showed growth in visitor expenditures and arrivals compared to the first 10 months of Visitor expenditures on O ahu dropped (-3.6% to $6.1 billion) despite increased arrivals (+5.4% to 4,281,747 visitors), which was offset by lower daily spending and shorter length of stay. Other Highlights: The drop in U.S. West arrivals in October 2013 (-8%) corresponded with the decrease in scheduled air seats for this market. Arrivals from the Pacific and Mountain regions fell 9.5 percent and 3.1 percent, respectively. There were fewer visitors from California (-10.9%), particularly from the San Francisco metropolitan area (-12.7%), the Los Angeles metropolitan area (-9.9%), and San Diego (-9.1%). Arrivals from Washington (-6.3%) and Arizona (-6.5%) also declined. The first 10 months of 2013 showed growth in arrivals from the Pacific (+1.9%) and Mountain (+5.6%) regions compared to year-to-date 2012 (see Visitor Arrivals by U.S. regions, State by State and State by Metropolitan Area on the HTA website). Arrivals from U.S. East fell 3.8 percent from October 2012 with decreases from all U.S. East regions. South Atlantic and East North Central, the two largest regions, dropped 8.1 percent and 2.1 percent, respectively. For the first 10 months of 2013, arrivals increased from the Mid-Atlantic (+8%) and New England (+4.6%) regions, but declined from West South Central (-3%), East South Central (-2.8%) and East North Central (-1.2%) regions. Arrivals from Australia rose 21 percent to 28,511 visitors in October 2013 and arrivals from New Zealand climbed 84.4 percent to 4,627 visitors. For the first 10 months of 2013, arrivals from Australia rose 25 percent while arrivals from New Zealand jumped 75 percent compared to yearto-date 2012 (see Visitor Arrivals by Country by MMAs and Major Market Areas - Australia & New Zealand Highlights tables on the HTA website). Arrivals from Korea fell 13.2 percent to 12,721 visitors in October 2013, after 16 months of consecutive growth. Arrivals from China dropped 7.4 percent compared to October 2012, to 10,307 visitors. Supported by new service, there were four times more visitors from Taiwan in October 2013 (3,052 visitors from 674) compared to a year ago. Year-to-date, 2013 showed large gains in visitors from Korea (+17.8%), China (+13.4%) and Taiwan (+198.1%) compared to the same period last year (see Visitor Arrivals by Country by MMA; and Major Market Areas Korea, China and Taiwan Highlights tables on the HTA website). The total number of visitors who came for meetings, conventions and incentives (MCI) decreased 30.8 percent to 26,701 visitors. Convention visitors declined 43.4 percent with losses mainly from U.S. West and U.S. East. Convention activities in October 2013 were moderate, compared to October 2012 which included an event with 4,000 delegates. Fewer visitors also came for corporate meetings (-9.8%) and traveled on incentives (-3.3%). For the first 10 months of 2013, total MCI visitors increased 9.7 percent to 393,231 visitors, as growth in incentive visitors (+48.6%) compensated for fewer corporate meeting (-6.8%) and convention (-1.8%) visitors. Daily spending by Japanese visitors has been lower in nine out of 10 months compared to For the first 10 months of 2013, daily spending on shopping by Japanese visitors declined 19 percent (to $77 per person). Spending on lodging (-5.4% to $104), entertainment and recreation (-5.6% to $19) were also down compared to year-to-date 2012 (see Visitor Expenditures on the HTA website). Among U.S. East visitors, condominium usage (+5.8% to 17,404) increased but fewer stayed in hotels (-7.7% to 69,768) and timeshare (-5.5% to 12,877) compared to October More Japanese visitors also stayed in condominium properties (+20.1% to 10,842) compared to last October.

4 Page Island Highlights CATEGORY AND ISLAND Oct 2013 Oct 2012 % change YTD 2013P YTD 2012 % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , O ahu , , Maui , , Moloka i Lāna i Kaua i , , Hawai i Island , , Visitor arrivals by cruise ships TOTAL VISITOR DAYS 5,616,881 5,680, ,743,103 61,319, Total by air 5,483,026 5,533, ,024,861 60,633, O ahu 2,607,783 2,668, ,832,402 29,589, Maui 1,425,472 1,431, ,829,697 15,319, Moloka i 22,864 20, , , Lāna i 21,251 17, , , Kaua i 637, , ,112,850 6,773, Hawai i Island 767, , ,827,759 8,529, Visitor arrivals by cruise ships 133, , , , VISITOR ARRIVALS 636, , ,893,038 6,636, Total by air 611, , ,754,063 6,506, O ahu 399, , ,281,747 4,061, Maui 173, , ,973,976 1,916, Moloka i 4,492 4, ,682 44, Lāna i 5,909 5, ,894 60, Kaua i 86,260 84, , , Hawai i Island 104, , ,222,831 1,184, Visitor arrivals by cruise ships 24,748 27, , , AVERAGE LENGTH OF STAY Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , O ahu 1, , , , Maui 1, , , , Moloka i Lāna i 1, , , , Kaua i 1, , , , Hawai i Island 1, , , , Visitor arrivals by cruise ships Source:Hawai'i Tourism Authority

5 Page 5 Island Highlights for October 2013: O ahu: Total arrivals to O ahu rose 2.2 percent from October 2012 to 399,147 visitors. However, lower daily spending (-8.1% to $213 per person) and a shorter length of stay (-4.4% to 6.53 days) resulted in a 10.2 percent decrease in total visitor expenditures to $555.5 million. There were more visitors to O ahu from Japan (+9.4%), Canada (+10.9%), Australia (+23.3%), New Zealand (+79.1%) and Europe (+16%), but fewer visitors from U.S. West (-8.1%), U.S. East (-3.4%), Korea (-13.1%) and China (-6.3%) compared to October Kaua i: Arrivals to Kaua i also increased by 2.2 percent to 86,260 visitors in October Higher daily spending (+9.8% to $178 per person) and a longer length of stay (+2.9% to 7.40 days) contributed to a 15.4 percent growth in total visitor expenditures to $113.4 million. There were more visitors to Kaua i from U.S. East (+3.7%) and Canada (+11.9%) but fewer visitors from Japan (-19.4%). Maui: Despite a drop in arrivals to Maui (-2.6% to 173,790 visitors), higher daily spending (+1.5% to $184 per person) and a longer length of stay (+2.3% to 8.20 days) contributed to a 1.1 percent growth in total visitor expenditures to $262.9 million. There were more visitors from Japan (+35.6%), Australia (+22.2%) and Canada (+1.5%) but fewer from U.S. West (-9.9%) and U.S. East (-3.1%). Hawai i Island: Similar to Maui, arrivals to Hawai i Island declined compared to October 2012 (-8.1% to 104,194 visitors). However, much higher daily spending (+14.6% to $186 per person) and a longer average length of stay (+6.1% to 7.37 days) bolstered total visitor expenditures (+11.7%) to $143.0 million. There were fewer visitors to Hawai i Island from U.S. West (-9.7%), U.S. East (-6%), Japan (-14.6%) and Canada (-8.2%) compared to October Air Seats to Hawai i (Table 9, page 22): There were a total of 851,205 air seats to the state in October 2013, up 1.3 percent from a year ago. Total air seats increased for Honolulu (+4.6% to 631,823) and Hilo (+2.8% to 3,388) but declined for Kahului (-7.1% to 126,546), Līhu e (-7.5% to 42,850) and Kona (-7.6% to 46,598). The number of scheduled air seats rose 1 percent from October 2012 to 843,432 seats. Domestic charter seats declined 5.6 percent due to fewer seats out of Las Vegas. International charter seats tripled from October 2012 to 3,081 seats with a number of extra flights from Japan and Seoul and one from Pago Pago. Scheduled air seats from U.S. West declined 4.8 percent compared to last October. Increased service from Anchorage, Bellingham, Denver, Portland and San Francisco were offset by discontinued service from Fresno and reduced service from Las Vegas, Los Angeles, Oakland, Phoenix, Sacramento and San Jose. Seats from U.S. East dropped 8.7 percent from October Flights out of Washington D.C. were reduced to once a week in October 2013 compared to daily flights last October. There were also fewer seats from New York JFK and Dallas, which were partially offset by increased service from Chicago, Houston and Newark. Scheduled seats out of Japan increased 12.3 percent, boosted by new service from Sapporo as of Oct. 2012, in addition to increased service from Nagoya, Osaka, Fukuoka and Narita. Scheduled seats out of Canada in October 2013 rose 3.3 percent due to more seats from Vancouver and added service from Calgary. Oceania air seats climbed 54.5 percent, boosted by a tripling of seats from Auckland. In addition, routes from Brisbane and Melbourne, which started at the end of 2012, and increased service from Sydney contributed to the growth in air seats from Australia.

6 Page 6 Scheduled seats from Other Asia rose 20.8 percent from October Air seat capacity out of Shanghai increased 53.4 percent (to 3,696). There were 6,585 new seats out of Taiwan from October In contrast, reduced service by Korean Airlines caused a decline in scheduled seats from Seoul (-1.6% to 32,344). For the first 10 months of 2013, total air seats grew 6.3 percent, with increased seats to Honolulu (+8%), Kahului (+4.3%) and Līhu e (+3.5%) offsetting fewer seats from Hilo (-18.6%) and Kona (-2.1%). There were significantly more scheduled seats from Oceania (+49.2%) and Other Asia (+21.7%) compared to the first 10 months of Scheduled seats from U.S. East (+10.5%), Japan (+7.7%) and U.S. West (+3%) also increased, while the number of seats from Canada were about the same as year-to-date Cruise Ship Visitors (Table 8, page 21) A total of 33,277 visitors came by cruise ship or by air to board cruise ships in October 2013, down 9 percent while total cruise visitor days fell 5.7 percent compared to October The average length of stay by all cruise visitors was 6.82 days. In October 2013, 24,748 visitors entered the islands by cruise ships, down 11.4 percent. One less cruise ship came in October 2013 compared to a year ago and several of the cruise ships that came in October 2013 had smaller passenger capacity. However, for the first 10 months of 2013, arrivals by cruise ships continued to surpass last year (+6.6 to 138,974 visitors). The Hawai i home-ported cruise ship was in dry dock in April 2013 for routine maintenance and contributed to the 4.4 percent decline in cruise visitors who came by air during the first 10 months of Total visitors who came by cruise ship or by air to board cruise ships was up 1.8 percent compared to year-to-date # # # For more information, contact: Julie Kaneko Senior Account Executive Stryker Weiner & Yokota (808) / (cell) Daniel Nāho opi i Director of Tourism Research Hawai i Tourism Authority (808) Dawn Hirai Senior Vice President Stryker Weiner & Yokota (808) / (cell)

7 Page 7 T A B L E 1. T O T A L V I S I T O R S BY A I R 2013P 2012 % CHANGE 2013P 2012% CHANGE VISITOR DAYS 5,483,026 5,533, % 62,024,861 60,633, % TOTAL VISITORS 611, , % 6,754,063 6,506, % DOMESTIC 394, , % 4,568,007 4,478, % INTERNATIONAL 217, , % 2,186,056 2,027, % AVERAGE DAILY CENSUS 176, , % 204, , % TOTAL AIR SEATS (EST) 851, , % 9,062,078 8,523, % TOTAL LOAD FACTOR (EST) 87.6% 89.5% % 89.7% -1.8 ISLANDS VISITED O'ahu 399, , % 4,281,747 4,061, % O'ahu only 300, , % 3,172,071 3,017, % Kaua'i 86,260 84, % 941, , % Kaua'i only 44,100 44, % 500, , % Maui County 177, , % 2,010,496 1,952, % Maui 173, , % 1,973,976 1,916, % Maui only 103, , % 1,200,827 1,192, % Moloka'i * 4,492 4, % 45,682 44, % Moloka'i only * % 5,628 6, % Lāna'i * 5,909 5, % 62,894 60, % Lāna'i only * 1, % 8,987 8, % Hawai'i Island 104, , % 1,222,831 1,184, % Kona side 88,249 95, % 1,018, , % Hilo side 38,192 38, % 451, , % Hawai'i Island only 45,525 52, % 552, , % Any Neighbor Island 311, , % 3,581,992 3,464, % NI only 212, , % 2,472,316 2,436, % O'ahu & NI 99,051 98, % 1,109,676 1,028, % Any one island only 494, , % 5,440,103 5,213, % Multiple Islands 116, , % 1,313,960 1,292, % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 402, , % 4,277,073 4,152, % Hotel only 357, , % 3,753,351 3,647, % Plan to stay in Condo 103, , % 1,212,974 1,141, % Condo only 81,488 83, % 943, , % Plan to stay in Timeshare 58,171 61, % 643, , % Timeshare only 45,762 47, % 496, , % Cruise Ship 11,158 9, % 105, , % Friends/Relatives 46,101 50, % 583, , % Bed & Breakfast 6,169 5, % 69,985 60, % Other 7,157 7, % 89,395 91, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

8 Page 8 T A B L E 1. T O T A L V I S I T O R S BY A I R (CONT.) 2013P 2012 % CHANGE 2013P 2012% CHANGE PURPOSE OF TRIP Pleasure (Net) 505, , % 5,638,978 5,433, % Honeymoon 69,757 63, % 471, , % Get Married 14,113 14, % 104, , % Pleasure/Vacation 435, , % 5,164,999 4,760, % Mtgs/Conventions/Incentive 26,701 38, % 393, , % Conventions 13,690 24, % 203, , % Corporate Meetings 5,155 5, % 66,298 71, % Incentive 9,165 9, % 137,849 92, % Other Business 20,492 21, % 203, , % Visit Friends/Rel. 46,962 49, % 558, , % Gov't/Military 3,947 5, % 60,936 80, % Attend School % 18,558 21, % Sport Events 12,337 13, % 68,222 70, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 57,353 65, % 590, , % Non-Group 554, , % 6,163,430 5,918, % Package Trip 236, , % 2,327,745 2,293, % No Package 375, , % 4,426,318 4,212, % Net True Independent 367, , % 4,329,178 4,121, % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority ************************************************************************ Collaboration of the following agencies are gratefully acknowledged: Airlines, State Department of Agriculture - Plant Quarantine Branch, State Department of Transportation - Airport Division, and U.S. Department of Homeland Security, Bureau of Customs & Border Protection, - Honolulu office. ************************************************************************

9 Page 9 T A B L E 2. D O M E S T I C V I S I T O R S (Visitors Arriving on Domestic Flights) BY A I R 2013P 2012 % CHANGE 2013P 2012% CHANGE DOMESTIC VISITOR DAYS 3,967,744 4,119, % 45,632,175 44,909, % DOMESTIC VISITORS 394, , % 4,568,007 4,478, % DOMESTIC AVERAGE DAILY CENSUS 127, , % 150, , % DOMESTIC AIR SEATS (EST) 548, , % 6,061,334 5,848, % DOMESTIC LOAD FACTOR (EST) 92.4% 92.5% % 93.0% -1.5 ISLANDS VISITED O'ahu 195, , % 2,326,731 2,270, % O'ahu only 136, , % 1,647,110 1,603, % Kaua'i 76,466 76, % 837, , % Kaua'i only 42,984 43, % 483, , % Maui County 147, , % 1,647,290 1,626, % Maui 144, , % 1,616,310 1,594, % Maui only 95, , % 1,069,964 1,056, % Moloka'i * 3,364 3, % 35,099 34, % Moloka'i only * % 5,135 5, % Lāna'i * 4,956 4, % 48,794 49, % Lāna'i only * 1, % 8,674 8, % Hawai'i Island 76,935 83, % 891, , % Kona side 67,185 73, % 771, , % Hilo side 25,458 25, % 301, , % Hawai'i Island only 42,255 46, % 489, , % Any Neighbor Island 257, , % 2,920,897 2,875, % NI only 199, , % 2,241,276 2,208, % O'ahu & NI 58,581 60, % 679, , % Any one island only 318, , % 3,703,352 3,631, % Multiple Islands 75,776 77, % 864, , % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 212, , % 2,500,096 2,512, % Hotel only 177, , % 2,084,489 2,107, % Plan to stay in Condo 82,683 85, % 931, , % Condo only 66,058 67, % 728, , % Plan to stay in Timeshare 51,622 53, % 555, , % Timeshare only 40,760 41, % 428, , % Cruise Ship 8,464 8, % 86,065 92, % Friends/Relatives 42,613 45, % 517, , % Bed & Breakfast 4,914 5, % 54,483 51, % Other 6,334 6, % 78,590 80, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

10 Page 10 T A B L E 2. D O M E S T I C V I S I T O R S (Visitors Arriving on Domestic Flights) BY A I R (CONT.) 2013P 2012 % CHANGE 2013P 2012% CHANGE PURPOSE OF TRIP Pleasure (Net) 320, , % 3,768,455 3,681, % Honeymoon 24,460 27, % 194, , % Get Married 4,737 5, % 46,062 47, % Pleasure/Vacation 296, , % 3,577,284 3,482, % Mtgs/Conventions/Incentive 20,295 26, % 265, , % Conventions 12,105 18, % 159, , % Corporate Meetings 5,046 4, % 58,680 56, % Incentive 3,787 2, % 59,341 52, % Other Business 18,779 19, % 183, , % Visit Friends/Rel. 42,246 44, % 488, , % Gov't/Military 3,149 5, % 53,557 72, % Attend School % 12,532 12, % Sport Events 9,470 9, % 52,110 42, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 13,154 14, % 154, , % Non-Group 381, , % 4,413,868 4,322, % Package Trip 88,809 97, % 1,020,789 1,077, % No Package 305, , % 3,547,218 3,401, % Net True Independent 301, , % 3,499,249 3,427, % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

11 Page 11 T A B L E 3. I N T E R N A T I O N A L V I S I T O R S ( Visitors Arriving on International Flights ) BY A I R 2013P 2012 % CHANGE 2013P 2012% CHANGE INTERNATIONAL VISITOR DAYS 1,515,281 1,413, % 16,392,687 15,723, % INTERNATIONAL VISITORS 217, , % 2,186,056 2,027, % INTERNATIONAL AVERAGE DAILY CENSUS 48,880 45, % 53,923 51, % INTERNATIONAL AIR SEATS (EST) 302, , % 3,000,744 2,675, % INTERNATIONAL LOAD FACTOR (EST) 78.7% 82.7% % 82.4% -1.9 ISLANDS VISITED O'ahu 203, , % 1,955,016 1,791, % O'ahu only 163, , % 1,524,961 1,414, % Kaua'i 9,794 7, % 104,307 87, % Kaua'i only 1, % 17,135 18, % Maui County 29,448 25, % 363, , % Maui 29,135 25, % 357, , % Maui only 8,122 8, % 130, , % Moloka'i * 1, % 10,583 9, % Moloka'i only * % % Lāna'i * % 14,100 11, % Lāna'i only * % % Hawai'i Island 27,259 30, % 331, , % Kona side 21,064 22, % 246, , % Hilo side 12,734 12, % 149, , % Hawai'i Island only 3,270 6, % 62,986 60, % Any Neighbor Island 53,761 54, % 661, , % NI only 13,291 16, % 231, , % O'ahu & NI 40,470 37, % 430, , % Any one island only 175, , % 1,736,751 1,582, % Multiple Islands 41,092 38, % 449, , % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 189, , % 1,776,977 1,640, % Hotel only 179, , % 1,668,862 1,539, % Plan to stay in Condo 21,084 19, % 281, , % Condo only 15,430 15, % 215, , % Plan to stay in Timeshare 6,549 7, % 88,576 89, % Timeshare only 5,002 5, % 68,205 67, % Cruise Ship 2,694 1, % 19,875 14, % Friends/Relatives 3,488 5, % 65,601 68, % Bed & Breakfast 1, % 15,502 9, % Other % 10,805 11, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

12 Page 12 T A B L E 3. I N T E R N A T I O N A L V I S I T O R S BY AIR (CONT.) ( Visitors Arriving on International Flights ) 2013P 2012 % CHANGE 2013P 2012% CHANGE PURPOSE OF TRIP Pleasure (Net) 185, , % 1,870,523 1,752, % Honeymoon 45,297 36, % 276, , % Get Married 9,376 9, % 58,052 56, % Pleasure/Vacation 139, , % 1,587,715 1,277, % Mtgs/Conventions/Incentive 6,406 12, % 127, , % Conventions 1,585 5, % 44,182 48, % Corporate Meetings % 7,618 14, % Incentive 5,378 6, % 78,508 40, % Other Business 1,713 1, % 19,727 21, % Visit Friends/Rel. 4,716 5, % 69,906 63, % Gov't/Military % 7,379 8, % Attend School Sport Events 243 2, , % -16.6% 6,026 16,112 9,081 27, % -41.9% TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 44,199 50, % 436, , % Non-Group 172, , % 1,749,562 1,596, % Package Trip 147, , % 1,306,956 1,216, % No Package 69,421 70, % 879, , % Net True Independent 66,107 62, % 829, , % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

13 Page 13 T A B L E 4. T O T A L U. S W E S T V I S I T O R S B Y A I R (Includes Mountain and Pacific States) 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 2,269,278 2,414, % 25,628,930 24,951, % TOTAL VISITORS 234, , % 2,701,580 2,616, % Domestic 229, , % 2,644,423 2,577, % International 4,381 4, % 57,157 38, % AVERAGE DAILY CENSUS 73,203 77, % 84,305 81, % ISLANDS VISITED O ahu 99, , % 1,209,906 1,143, % O ahu only 76,982 83, % 949, , % Kaua i 44,727 44, % 477, , % Kaua i only 31,812 32, % 341, , % Maui County 87,107 96, % 950, , % Maui 85,049 94, % 931, , % Maui only 66,811 74, % 730, , % Moloka i * 1,913 1, % 18,674 17, % Moloka i only * % 3,606 3, % Lāna i * 2,486 2, % 24,733 24, % Lāna i only * % 5,532 5, % Hawai i Island 39,419 43, % 467, , % Kona side 34,824 38, % 412, , % Hilo side 11,356 11, % 134, , % Hawai i Island only 26,655 30, % 322, , % Any Neighbor Island* 157, , % 1,752,557 1,743, % NI only 134, , % 1,491,674 1,475, % O ahu & NI* 22,535 24, % 260, , % Any one island only* 203, , % 2,353,138 2,365, % Multiple Islands* 30,804 33, % 348, , % Avg. Islands Visited* % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 112, , % 1,330,196 1,310, % Hotel only 95, , % 1,128,316 1,113, % Plan to stay in Condo 56,318 60, % 625, , % Condo only 46,498 50, % 510, , % Plan to stay in Timeshare 35,453 36, % 367, , % Timeshare only 28,769 29, % 292, , % Cruise Ship 1,847 1, % 19,639 20, % Friends/Relatives 26,899 29, % 324, , % Bed & Breakfast 1,951 2, % 23,766 23, % Other 3,887 4, % 45,920 46, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

14 Page 14 T A B L E 4. T O T A L U. S W E S T V I S I T O R S B Y A I R (CONT.) ( Includes Pacific and Mountain States) 2013P 2012 % CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 191, , % 2,247,702 2,176, % Honeymoon 10,308 11, % 88,481 89, % Get Married 2,849 3, % 27,453 27, % Pleasure/Vacation 180, , % 2,158,850 2,085, % Mtgs/Conventions/Incentive 10,240 12, % 117, , % Conventions 6,392 8, % 70,626 68, % Corporate Meetings 2,661 2, % 29,969 27, % Incentive 1,501 1, % 21,365 18, % Other Business 12,352 13, % 119, , % Visit Friends/Rel. 26,305 28, % 300, , % Gov't/Military 1,445 2, % 22,467 30, % Attend School % 7,245 6, % Sport Events 4,030 4, % 33,470 23, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 4,040 4, % 49,943 46, % Non-Group 230, , % 2,651,637 2,569, % Package Trip 44,148 48, % 522, , % No Package 190, , % 2,179,532 2,072, % Net True Independent 188, , % 2,159,423 2,053, % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

15 Page 15 T A B L E 5. T O T A L U. S E A S T V I S I T O R S B Y A I R (Includes States East of Rocky Mountains) 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 1,159,634 1,185, % 15,106,280 14,981, % TOTAL VISITORS 112, , % 1,450,408 1,434, % Domestic 109, , % 1,393,851 1,387, % International 3,387 2, % 56,557 47, % AVERAGE DAILY CENSUS 37,408 38, % 49,692 49, % ISLANDS VISITED O'ahu 66,003 68, % 863, , % O'ahu only 39,058 41, % 525, , % Kaua'i 25,484 24, % 291, , % Kaua'i only 9,084 9, % 113, , % Maui County 43,776 45, % 547, , % Maui 42,871 44, % 537, , % Maui only 19,758 20, % 260, , % Moloka'i * 1,034 1, % 12,964 12, % Moloka'i only * % 1,248 1, % Lāna'i * 1,877 1, % 21,194 21, % Lāna'i only * % 2,543 2, % Hawai'i Island 26,883 28, % 330, , % Kona side 22,835 24, % 280, , % Hilo side 10,986 10, % 134, , % Hawai'i Island only 10,875 11, % 129, , % Any Neighbor Island 73,749 76, % 924, , % NI only 46,804 48, % 586, , % O'ahu & NI 26,945 27, % 337, , % Any one island only 79,161 83, % 1,033,743 1,114, % Multiple Islands 33,646 33, % 416, , % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 69,768 75, % 899, , % Hotel only 56,234 62, % 727, , % Plan to stay in Condo 17,404 16, % 225, , % Condo only 12,253 11, % 153, , % Plan to stay in Timeshare 12,877 13, % 162, , % Timeshare only 9,548 10, % 118, , % Cruise Ship 5,194 5, % 54,782 58, % Friends/Relatives 12,682 12, % 170, , % Bed & Breakfast 1,744 1, % 19,410 18, % Other 1,863 1, % 26,337 26, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

16 Page 16 T A B L E 5. T O T A L U. S E A S T V I S I T O R S B Y A I R (CONT.) (Includes States East of Rocky Mountains) 2013P 2012 % CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 88,002 88, % 1,146,897 1,126, % Honeymoon 10,263 11, % 79,001 84, % Get Married 1,436 1, % 14,812 15, % Pleasure/Vacation 78,285 77, % 1,070,930 1,044, % Mtgs/Conventions/Incentive 8,108 11, % 128, , % Conventions 4,717 8, % 76,841 74, % Corporate Meetings 1,972 1, % 24,898 25, % Incentive 1,666 1, % 31,917 27, % Other Business 5,147 5, % 59,285 59, % Visit Friends/Rel. 13,065 12, % 166, , % Gov't/Military 1,635 2, % 30,129 40, % Attend School % 3,746 3, % Sport Events 2,911 3, % 12,180 13, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 5,014 5, % 71,464 70, % Non-Group 107, , % 1,378,944 1,363, % Package Trip 27,502 29, % 345, , % No Package 85,305 87, % 1,104,727 1,069, % Net True Independent 83,904 87, % 1,085,343 1,050, % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

17 Page 17 T A B L E 6. T O T A L J A P A N V I S I T O R S B Y A I R 2013P 2012% CHANGE 2013P 2012 % CHANGE VISITOR DAYS 793, , % 7,529,879 7,352, % TOTAL VISITORS 139, , % 1,262,628 1,214, % Domestic % 6,201 6, % International 138, , % 1,256,427 1,208, % AVERAGE DAILY CENSUS 25,582 23, % 24,769 24, % ISLANDS VISITED O ahu 134, , % 1,206,747 1,168, % O ahu only 117, , % 1,024, , % Kaua i 2,445 3, % 25,109 23, % Kaua i only % 3,013 1, % Maui County 6,388 4, % 70,193 58, % Maui 6,329 4, % 68,933 56, % Maui only 1, % 12,187 10, % Moloka i * % 858 1, % Moloka i only * 0 0 NA % Lāna i * % 1,520 1, % Lāna i only * 0 0 NA % Hawai i Island 14,968 17, % 172, , % Kona side 10,999 12, % 120, , % Hilo side 4,900 7, % 65,306 69, % Hawai i Island only 2,393 2, % 35,553 30, % Any Neighbor Island* 21,560 23, % 238, , % NI only 4,192 4, % 55,881 46, % O ahu & NI* 17,368 18, % 182, , % Any one island only* 121, , % 1,074,916 1,028, % Multiple Islands* 17,468 19, % 187, , % Avg. Islands Visited* % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 125, , % 1,090,767 1,059, % Hotel only 123, , % 1,063,722 1,030, % Plan to stay in Condo 10,842 9, % 127, , % Condo only 8,815 6, % 104,097 92, % Plan to stay in Timeshare 4,106 4, % 53,093 51, % Timeshare only 3,565 3, % 44,063 41, % Cruise Ship % 1,763 1, % Friends/Relatives 916 1, % 15,113 14, % Bed & Breakfast % 1,432 1, % Other % 2,366 2, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

18 Page 18 T A B L E 6. T O T A L J A P A N V I S I T O R S B Y A I R (CONT.) 2013P 2012% CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 114, , % 1,063,944 1,061, % Honeymoon 33,856 28, % 194, , % Get Married 8,976 8, % 51,247 49, % Pleasure/Vacation 79,970 78, % 865, , % Mtgs/Conventions/Incentive 3,135 5, % 75,902 44, % Conventions 212 1, % 10,122 15, % Corporate Meetings % 1,676 7, % Incentive 2,863 3, % 65,129 22, % Other Business % 7,027 8, % Visit Friends/Rel. 2,075 1, % 21,599 20, % Gov't/Military % % Attend School % 3,414 4, % Sport Events 1,885 2, % 10,227 23, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 35,841 37, % 330, , % Non-Group 103,184 89, % 931, , % Package Trip 110,903 95, % 923, , % No Package 28,122 31, % 339, , % Net True Independent 25,408 24, % 300, , % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

19 Page 19 * Sample sizes for Moloka'i and Lāna'i are relatively small.

20 Page 20 T A B L E 7. T O T A L C A N A D I A N V I S I T O R S B Y A I R (CONT.) 2013P 2012% CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 27,612 25, % 371, , % Honeymoon 1,473 1, % 11,270 12, % Get Married % 2,585 2, % Pleasure/Vacation 26,257 24, % 360, , % Mtgs/Conventions/Incentive 856 1, % 13,269 16, % Conventions % 9,282 11, % Corporate Meetings % 1,557 2, % Incentive % 2,863 3, % Other Business % 3,121 2, % Visit Friends/Rel. 1,097 1, % 14,250 12, % Gov't/Military % 402 1, % Attend School % % Sport Events % 3,007 3, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour % 8,105 9, % Non-Group 29,535 28, % 389, , % Package Trip 6,570 6, % 96,053 99, % No Package 23,387 21, % 301, , % Net True Independent 23,238 21, % 298, , % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

21 Page 21 Table 8. CRUISE SHIP VISITORS

22 Page 22 STATEWIDE HONOLULU KAHULUI KONA HILO LIHUE October %Chge %Chge %Chge %Chge %Chge %Chge Total Seats 851, , % 631, , % 126, , % 46,598 50, % 3,388 3, % 42,850 46, % Scheduled Seats 843, , % 624, , % 126, , % 46,598 50, % 3,388 3, % 42,850 46, % Charter seats 7,773 5, % 7,773 5, % Domestic Seats 548, , % 337, , % 120, , % 45,902 49, % 3,388 3, % 42,154 45, % Scheduled Seats 543, , % 332, , % 120, , % 45,902 49, % 3,388 3, % 42,154 45, % Charter seats 4,692 4, % 4,692 4, % US West 482, , % 276, , % 114, , % 45,902 49, % 3,388 3, % 42,154 45, %...Anchorage 2,826 2, % 2,826 2, % Bellingham 6,145 2, % 4,093 2, % 2,052 0 NA Denver 12,972 7, % 10,788 5, % % % %...Fresno % % Las Vegas 23,822 29, % 23,822 27, % 0 2, % Los Angeles 170, , % 92,467 99, % 38,284 41, % 17,294 17, % 3,388 3, % 18,854 20, % Oakland 25,659 32, % 7,896 9, % 12,896 12, % 2,669 4, % 2,198 4, % Phoenix 36,149 37, % 19,429 20, % 7,410 8, % 4,940 5, % 4,370 4, % Portland 18,848 17, % 13,981 12, % 4,867 4, % Sacramento 12,896 14, % 8,029 8, % 4,867 6, % Salt Lake City 8,091 8, % 8,091 8, % San Diego 21,604 21, % 13,911 13, % 4,867 7, % 2,826 0 NA San Francisco 71,937 70, % 40,380 40, % 12,709 13, % 13,206 11, % 5,642 5, % San Jose 23,540 30, % 5,777 8, % 12,896 12, % 2,198 4, % 2,669 4, % Seattle 47,337 47, % 24,707 24, % 12,896 12, % 4,867 4, % 4,867 4, % US East 61,836 67, % 56,168 60, % 5,668 6, % Atlanta 9,238 9, % 9,238 9, % Chicago 10,772 8, % 10,772 8, % Dallas 19,184 20, % 13,516 13, % 5,668 6, % Houston 7,998 7, % 7,998 7, %...New York JFK 6,174 9, % 6,174 9, % Newark 7,502 7, % 7,502 7, % Washington D.C , % 968 6, % Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division STATEWIDE HONOLULU KAHULUI KONA HILO LIHUE October %Chge %Chge %Chge %Chge %Chge %Chge International Seats 302, , % 294, , % 6,406 6, % % 0 0 NA % Scheduled Seats 299, , % 291, , % 6,406 6, % % 0 0 NA % Charter Seats 3, % 3, % Japan 179, , % 179, , % 0 0 NA 0 0 NA Fukuoka 15,035 13, % 15,035 13, % Nagoya 19,065 16, % 19,065 16, % Osaka 32,296 27, % 32,296 27, % Sapporo 3, % 3, % Tokyo-HND 27,807 27, % 27,807 27, % Tokyo-NRT 81,688 74, % 81,688 74, % Canada 16,553 16, % 8,755 8, % 6,406 6, % % % Calgary NA NA Vancouver 16,342 16, % 8,755 8, % 6,195 6, % % % Other Asia 42,625 35, % 42,625 35, % Seoul 32,344 32, % 32,344 32, % Shanghai 3,696 2, % 3,696 2, % Taipei 6,585 0 NA 6,585 0 NA Oceania 39,526 25, % 39,526 25, %...Auckland 8,634 3, % 8,634 3, % Brisbane 4,403 0 NA 4,403 0 NA Melbourne 2,727 0 NA 2,727 0 NA Sydney 23,762 22, % 23,762 22, % Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2013 vs 2012 Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2013 vs 2012 (Cont.) Other 21,521 24, % 21,521 24, % Apia % % Christmas % % Guam 10,788 8, % 10,788 8, % Majuro 2,015 2, % 2,015 2, % Manila 3,696 8, % 3,696 8, % Nadi % % Pago Pago 2,072 2, % 2,072 2, % Papeete 1,036 1, % 1,036 1, % Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division

23 Page 23 STATEWIDE HONOLULU KAHULUI KONA HILO LIHUE Year-to-Date %Chge %Chge %Chge %Chge %Chge %Chge Total Seats 9,062,078 8,523, % 6,481,444 6,002, % 1,530,438 1,467, % 508, , % 40,777 50, % 501, , % Scheduled Seats 8,952,250 8,427, % 6,371,616 5,906, % 1,530,438 1,467, % 508, , % 40,777 50, % 501, , % Charter seats 109,828 96, % 109,828 96, % Domestic Seats 6,061,334 5,848, % 3,647,112 3,489, % 1,396,001 1,334, % 489, , % 40,777 50, % 488, , % Scheduled Seats 6,014,138 5,793, % 3,599,916 3,434, % 1,396,001 1,334, % 489, , % 40,777 50, % 488, , % Charter seats 47,196 54, % 47,196 54, % US West 5,320,493 5,166, % 2,973,083 2,883, % 1,329,189 1,258, % 489, , % 40,777 50, % 488, , %...Anchorage 51,967 48, % 43,175 41, % 6,594 6, % 2,198 0 NA Bellingham 87,860 43, % 61,329 43, % 26,531 0 NA Boise 5,798 0 NA 5,798 0 NA Denver 113, , % 72,838 67, % 25,024 21, % 7,742 9, % 7,742 7, %...Eugene 7,359 0 NA 7,359 0 NA...Fresno 9,366 4,014 NA 9,366 4,014 NA Las Vegas 231, , % 231, , % 0 22, % Los Angeles 1,873,444 1,860, % 970, , % 445, , % 195, , % 39,237 45, % 222, , % Oakland 294, , % 101, , % 126, , % 35,168 41, % 31,243 43, % Orange County 0 7, % 0 7, % % Phoenix 399, , % 208, , % 84,233 88, % 52,890 54, % 54,383 54, %...Phoenix Mesa 16,279 0 NA 16,279 0 NA Portland 225, , % 133, , % 74,933 64, % 8,635 8, % 8,635 0 NA Sacramento 126, , % 78,369 79, % 47,728 57, % Salt Lake City 73,913 79, % 73,913 79, % San Diego 213, , % 134, , % 59,817 61, % 18,683 0 NA San Francisco 755, , % 445, , % 151, , % 101,804 96, % 1,540 5, % 55,792 54, % San Jose 268, , % 77, , % 125,315 88, % 31,086 43, % 35,011 41, %...Santa Maria 7,582 0 NA 7,582 0 NA Seattle 545, , % 281, , % 155, , % 54,165 54, % 54,322 47, %...Spokane 5,798 0 NA 5,798 0 NA...Stockton 7,359 0 NA 7,359 0 NA US East 693, , % 626, , % 66,812 76, % Atlanta 90,818 91, % 90,818 91, % Chicago 115, , % 112, , % 2,720 8, % Dallas 196, , % 132, , % 64,092 68, % Houston 78,048 73, % 78,048 73, %...New York JFK 84,966 43, % 84,966 43, % Newark 72,581 73, % 72,581 73, % Washington D.C. 55,046 32, % 55,046 32, % Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division STATEWIDE HONOLULU KAHULUI KONA HILO LIHUE Year-to-Date %Chge %Chge %Chge %Chge %Chge %Chge International Seats 3,000,744 2,675, % 2,834,332 2,513, % 134, , % 19,029 15, % 0 0 NA 12,946 12, % Scheduled Seats 2,938,112 2,633, % 2,771,700 2,471, % 134, , % 19,029 15, % 12,946 12, % Charter Seats 62,632 41, % 62,632 41, % Japan 1,679,334 1,558, % 1,679,334 1,558, % Fukuoka 145,833 93, % 145,833 93, % Nagoya 154, , % 154, , % Osaka 289, , % 289, , % Sapporo 33, % 33, % Tokyo-HND 272, , % 272, , % Tokyo-NRT 782, , % 782, , % Canada 286, , % 120, , % 134, , % 19,029 15, % 12,946 12, % Calgary 33,802 40, % 6,839 10, % 26,963 29, % Edmonton 9,729 6, % 9,729 6, % Vancouver 240, , % 111, , % 97,745 96, % 19,029 15, % 12,946 12, % Victoria 2,312 2, % 2,312 2, % Other Asia 383, , % 383, , % Seoul 320, , % 320, , % Shanghai 35,040 23, % 35,040 23, % Taipei 27,914 0 NA 27,914 0 NA Oceania 349, , % 349, , %...Auckland 63,658 26, % 63,658 26, % Brisbane 41,005 3, % 41,005 3, % Melbourne 28,785 3, % 28,785 3, % Sydney 215, , % 215, , % Other 239, , % 239, , % Apia 7,172 7, % 7,172 7, % Christmas 5,138 4, % 5,138 4, % Guam 94,316 83, % 94,316 83, % Majuro 20,590 20, % 20,590 20, % Manila 68,754 79, % 68,754 79, % Nadi 7,378 7, % 7,378 7, % Pago Pago 25,167 23, % 25,167 23, % Papeete 11,158 11, % 11,158 11, % Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2013 vs 2012 (Cont.) Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2013 vs 2012 (Cont.) Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division

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