A RECORD 8.3 MILLION VISITORS CAME TO HAWAI I IN 2014 TOTAL VISITOR EXPENDITURES GREW TO $14.7 BILLION

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1 For Immediate Release: January 29, 2015 HTA Release (15-03) A RECORD 8.3 MILLION VISITORS CAME TO HAWAI I IN 2014 TOTAL VISITOR EXPENDITURES GREW TO $14.7 BILLION HONOLULU A total of 8,282,680 visitors came to the Hawaiian Islands in 2014, exceeding the 2013 record of 8,174,461 visitors by 1.3 percent, according to preliminary statistics released today by the Hawai i Tourism Authority. Annual 2014 total visitor expenditures 1 grew 2.3 percent to $14.7 billion. On average, 205,044 visitors were in the state on any given day in 2014 (average daily census), an increase of 1.1 percent from For the month of December 2014, total visitor expenditures rose 3 percent (+$41.5 million) to $1.4 billion, boosted by a 6.2 percent growth in total arrivals (to 765,267 visitors). The average daily spending of $191 per person was down from $195 per person in December Annual 2014 Highlights: Arrivals by air from the U.S. West rebounded in the second half of 2014 after 11 previous months of losses. In 2014, U.S. West arrivals grew 1.4 percent to 3,256,628 visitors. Combined with higher daily spending (+2.7% to $161 per person), total expenditures by U.S. West visitors rose 3.2 percent to $5 billion. Growth in U.S. East arrivals (+1.1% to 1,719,798 visitors) and increased daily spending (+3.3% to $205 per person) led to a 4.1 percent gain in total visitor expenditures to $3.7 billion in A shorter average length of stay (-2.3% to 5.80 days) among the 1,510,938 Japanese visitors who arrived (-0.5%) in 2014 contributed to a 2.9 percent drop in visitor expenditures to $2.4 billion. Arrivals from Canada rose 1.3 percent to 523,534 visitors and expenditures totaled $1.1 billion (-0.5%) in Average daily spending by these visitors ($160 per person) was lower compared to 2013 ($164 per person). Among the smaller visitor markets, there was growth in arrivals from Oceania (+5.9% to 376,704), Other Asia (+8.5% to 363,528) and Europe (+4.6% to 143,132), while arrivals from Latin America (+0.1% to 30,303 visitors) were similar to 2013 (see page 6). Combined expenditures by these visitors rose 5.3 percent to $2.6 billion. A total of 123,071 visitors came by cruise ships in 2014, down 28 percent from the previous year (see page 6). Visitor expenditures on O ahu declined (-3.4% to $7.1 billion) even though arrivals rose 2.3 percent to 5,159,078 visitors. Maui showed growth in both visitor expenditures (+11.6% to $4.1 billion) and arrivals (+1.6% to 2,397,307 visitors) compared to Expenditures on Hawai i Island (+5.6% to $1.9 billion; +0.7% to 1,445,939 visitors) and Kaua i (+5.4% to $1.5 billion; -0.1% to 1,113,605 visitors) increased despite relatively flat growth in arrivals. 1 Total visitor expenditures presented in this press release did not include supplemental business expenditures. Please see the 2013 Annual Visitor Research Report, Technical Notes, pages 154 to 156 definitions of visitor expenditures and supplemental business expenditures

2 Page 2 December 2014 Arrivals at a Glance CATEGORY AND MMA Dec 2014p Dec 2013 % change YTD 2014p YTD 2013 % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , U.S. West , , U.S. East , , Japan , , Canada , , All Others , , Visitor arrivals by cruise ships TOTAL VISITOR DAYS 7,513,151 7,133, ,498,215 74,942, Total by air 7,448,293 7,039, ,841,038 74,049, U.S. West 2,934,249 2,739, ,870,004 30,712, U.S. East 1,752,389 1,661, ,968,049 17,819, Japan 766, , ,760,718 9,015, Canada 962, , ,737,792 6,600, All Others 1,032, , ,504,476 9,901, Visitor arrivals by cruise ships 64,859 94, , , VISITOR ARRIVALS 765, , ,282,680 8,174, Total by air 752, , ,159,608 8,003, U.S. West 292, , ,256,628 3,211, U.S. East 158, , ,719,798 1,701, Japan 128, , ,510,938 1,518, Canada 70,179 68, , , All Others 103,013 91, ,148,710 1,054, Visitor arrivals by cruise ships 12,790 17, , , AVERAGE LENGTH OF STAY Total by air U.S. West U.S. East Japan Canada All Others Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air U.S. West U.S. East Japan Canada All Others Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , U.S. West 1, , , , U.S. East 2, , , , Japan 1, , , , Canada 2, , , , All Others 2, , , , Visitor arrivals by cruise ships P=Preliminary data. Source:Hawai'i Tourism Authority

3 Page 3 More Annual 2014 Highlights: Total air capacity to Hawai i in 2014 rose 3.4 percent to a record 11,262,943 seats, supported by increases from Other Asia (+11.6%), Canada (+8.7%), U.S. West (+4.8%), Oceania (+3.7%) and U.S. East (+2.6%). The number of seats from Japan (-0.7%) were similar to 2013 (see page 5). More visitors came to honeymoon (+9.4% to 624,249) in 2014, boosted by growth from Japan (+9.3% to 263,521), U.S. West (+17.2% to 119,325), U.S. East (+4.3% to 93,771) and Canada (+16.1% to 15,185). The total number of visitors who came for meetings, conventions and incentives (MCI) grew 11.6 percent to 463,832 visitors, with increases in all three categories: conventions (+13.7% to 250,595), corporate meetings (+18.9% to 88,015) and incentives (+8.2% to 146,949). Other Highlights: In December 2014, U.S. West arrivals rose 9.5 percent to 292,571 visitors, offsetting lower daily spending (-4.1% to $159 per person) and a shorter length of stay (-2.2% to days). The net result was a 2.7 percent growth in visitor expenditures to $465 million. Arrivals from the Pacific (+9.7%) and Mountain (+9.3%) regions were up compared to December There were large gains in visitors from California (+11.8%), Arizona (+9.3%), Colorado (+14.1%) and Nevada (+9.4%). For 2014, arrivals from the Pacific region grew 1.7 percent to 2,592,535 visitors, while arrivals from the Mountain region with 594,578 visitors (+0.1%) were virtually unchanged from U.S. East visitor expenditures gained 6.7 percent to $364.8 million in December Growth in arrivals (+9.4% to 158,472 visitors) and higher daily spending (+1.2% to $208 per person) compensated for a shorter length of stay (-3.6% to days). All U.S. East regions showed a sizeable increase in arrivals compared to December South Atlantic and East North Central, the two largest regions, rose 8.7 percent and 8 percent, respectively. For 2014, there were more visitors from West South Central (+4.3%), South Atlantic (+3.9%) and West North Central (+2%) but fewer visitors from Mid Atlantic (-2.5%) and New England (-1.4%) regions. Japanese visitor expenditures grew 3.1 percent to $215.2 million in December A 2.7 percent decline in arrivals to 128,241 visitors was offset by higher daily spending (+3.4% to $281 per person) and a longer average length of stay (+2.5% to 5.98 days). For 2014, daily spending by Japanese visitors of $276 per person was comparable to a year ago. Slightly higher daily spending on food and beverage (+2.3 % to $51) balanced out slightly lower shopping (-1.6% to $78) expenditures. Daily spending on lodging ($102) was similar to Canadian arrivals rose 2 percent to 70,179 visitors in December However, lower daily spending (-10.5% to $151 per person) led to a 9.6 percent decline in visitor expenditures to $145.3 million. For 2014, lower daily spending by Canadian visitors (-2.5% to $160 per person) resulted from decreases in lodging (-2.8% to $76), food and beverage (-2.5% to $32), transportation (-6.4% to $17) and entertainment and recreation (-7.8% to $12) expenditures.

4 Page 4 December 2014 Island Highlights CATEGORY AND ISLAND Dec 2014p Dec 2013 % change YTD 2014p YTD 2013 % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , O ahu , , Maui , , Moloka i Lāna i Kaua i , , Hawai i Island , , Visitor arrivals by cruise ships TOTAL VISITOR DAYS 7,513,151 7,133, ,498,215 74,942, Total by air 7,448,293 7,039, ,841,038 74,049, O ahu 3,344,227 3,145, ,050,158 35,059, Maui 2,055,061 1,942, ,770,211 19,271, Moloka i 34,638 34, , , Lāna i 29,602 27, , , Kaua i 811, , ,590,466 8,516, Hawai i Island 1,173,494 1,125, ,930,846 10,678, Visitor arrivals by cruise ships 64,859 94, , , VISITOR ARRIVALS 765, , ,282,680 8,174, Total by air 752, , ,159,608 8,003, O ahu 463, , ,159,078 5,044, Maui 226, , ,397,307 2,358, Moloka i 6,296 5, ,132 55, Lāna i 7,131 6, ,106 74, Kaua i 100,955 91, ,113,605 1,114, Hawai i Island 139, , ,445,939 1,435, Visitor arrivals by cruise ships 12,790 17, , , AVERAGE LENGTH OF STAY Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , O ahu 1, , , , Maui 1, , , , Moloka i Lāna i 1, , , , Kaua i 1, , , , Hawai i Island 1, , , , Visitor arrivals by cruise ships P=Preliminary data. Source:Hawai'i Tourism Authority

5 Page 5 Island Highlights for December 2014: O ahu: Visitors on O ahu spent a total of $679 million (-0.6%) in December Arrivals increased 5.9 percent to 463,598 visitors. However, daily spending (-6.5% to $203 per person) was lower compared to December Maui: Growth in arrivals (+7.3% to 226,653 visitors) and higher daily spending (+3.7% to $200 per person) contributed to a 9.7 percent gain in visitor expenditures to $411.5 million. Kaua i: Visitor expenditures on Kaua i declined 4.7 percent to $130.4 million. Arrivals rose 10.1 percent 100,955 visitors but daily spending was lower (-10.4% to $161 per person) compared to a year ago. In December 2014, there were significantly more day trip visitors to Kaua i who stayed one day or less (+24.8%), which contributed to a shorter average length of stay (-3.5% to 8.04 days). Hawai i Island: Visitor expenditures on Hawai i Island grew 7.7 percent to $192.5 million in December Arrivals increased 12.2 percent to 139,953 visitors and included significantly more day trip visitors (+18.2%) compared to December The average daily spending increased to $164 per person (+3.4%). Air Seats to Hawai i (Table 9, page 23): Air capacity to Hawai i grew 6.9 percent to 1,031,511 total seats in December There were more seats to Honolulu (+2.9% to 700,609), Kahului (+16.3% to 200,178), Kona (+20.5% to 66,764) and Līhu e (+14.3% to 59,956) but fewer seats to Hilo (-10.3% to 4,004) than in December Scheduled air seats increased 6.8 percent to 1,018,358. Total charter seats rose 11.5 percent to 13,153 due to more international charter flights. In the fourth quarter of 2013, many domestic carriers reduced their seat inventory. A year later, there were more scheduled seats from U.S. West (+10%) compared to December Increased service from Denver (+30.2%), Los Angeles (+12.8%), Oakland (+8.9%), Phoenix (+7.5%), Portland (+4.8%), San Diego (+3.2%), San Francisco (+14.4%), San Jose (+29%) and Seattle (+13.4%) were offset by reduced service from Bellingham (-46%) and discontinued service from Boise and Spokane. Scheduled seats from U.S. East rose 11.7 percent. Growth in seats out of Chicago (+14.1%), Dallas (+17.2%), New York JFK (+33.8%) and Washington D.C. (+14.3%) compensated for a slight drop in seats from Atlanta (-1.7%). Scheduled seats from Japan dropped 7.1 percent in December The number of seats out of Fukuoka (-59.6%) decreased by more than half, as Hawaiian Airlines discontinued this route in July There were also fewer seats out of Nagoya (-8.2%) and Narita (-5.7%), which were partially offset by more seats from Osaka (+7.7%). Scheduled seats from Oceania climbed 14.4 percent compared to last December. Seats out of Brisbane more than doubled and there was increased service out of Sydney (+5.9%). Seats out of Auckland rose 3.2 percent from December Scheduled seats from Other Asia fell 8.6 percent. There were 6,903 new seats out of Beijing, and seats out of Shanghai rose 12.5 percent. In contrast, the loss of one airline serving Taipei resulted in a 58 percent decline in scheduled seats. Additionally, the number of seats from Seoul was down 22.3 percent from last December.

6 Page 6 For 2014, total air capacity to the Hawaiian Islands grew 3.4 percent to 11,262,943 seats. Growth in seats to Honolulu (+1.4% to 7,900,326), Kahului (+7.2% to 1,975,832), Kona (+11.7% to 686,553) and Līhu e (+9% to 654,176) offset fewer seats to Hilo (-5.2% to 46,056). Cruise Ship Visitors (Table 8, page 22): Six out-of-state cruise ships with 12,790 visitors came in December 2014 compared to eight ships that came in December 2013 with 17,170 visitors on board. Arrivals by air to embark Hawai i home-ported cruise ships increased 2.1 percent compared to a year ago. For 2014, there were 123,071 visitors who entered the islands aboard 69 out-of-state cruise ships. This was down 28 percent from 2013 when 170,987 visitors came on 84 cruise ships. A total of 242,057 cruise visitors came by cruise ships or by air to board cruise ships in 2014, which was a decline of 15.8 percent from the previous year. Visitor Arrivals by Air from All Other Markets In 2014, there were 1,148,710 visitors who came from All Other Markets, an increase of 8.9 percent from the previous year. These visitors accounted for 14.1 percent of total air visitors to Hawai i in Australia: Arrivals from Australia rose 2.6 percent to 313,054 visitors in The average length of stay was 9.35 days, down slightly from 9.49 days in New Zealand: Arrivals from New Zealand climbed 26 percent to 63,650 visitors in The average length of stay was 9.15 days compared to 9.57 days in There were more first time visitors from New Zealand in 2014 (50.5%) than a year ago (44.1%). Korea: Arrivals from Korea dropped 4 percent to 170,024 visitors in The average length of stay was 7.05 days, slightly up from 6.98 days in China: Supported by increased air service, arrivals from China jumped 29.1 percent to 161,375 visitors in The average length of stay increased to 6.46 days, from 6.19 days in Among Chinese visitors in 2014, 84 percent were first-timers, compared to 85.1 percent last year. Taiwan: For 2014, arrivals from Taiwan decreased 1.9 percent to 22,242 visitors. The average length of stay was 8.22 days, up from 7.66 days last year. In 2014, 75.6 percent of the Taiwanese visitors were first timers compared to 60.3 percent in Europe: There were more visitors from the United Kingdom (+5.6% to 49,206), France (+10.4% to 21,890) and Switzerland (+5.3% to 16,660) while arrivals from Germany (+0.5% to 43,734) were comparable to Latin America: There were 30,303 visitors (+0.1%) from Latin America in More visitors from Mexico (+3.8% to 10,368) offset fewer visitors from Brazil (-1.4% to 14,647) and Argentina (-2.5% to 5,288). ###

7 Page 7 For more information, contact: Angela Rodriguez Director of Communications Hawai i Tourism Authority (808) Angela@gohta.net Dawn Hirai Senior Vice President Stryker Weiner & Yokota (808) / (cell) Dawn@strykerweiner.com Daniel Nāho opi i Director of Tourism Research Hawai i Tourism Authority (808) Daniel@gohta.net Julie Kaneko Account Supervisor Stryker Weiner & Yokota (808) / (cell) Julie@strykerweiner.com Current monthly visitor statistics and other tables referenced in this release can be viewed at

8 Page 8 TABLE 1. TOTAL VISITORS BY AIR % CHANGE % CHANGE TOTAL VISITORS 752, , ,159,608 8,003, Domestic 498, , ,472,185 5,405, International 253, , ,687,423 2,598, VISITOR DAYS 7,448,293 7,039, ,841,038 74,049, AVERAGE DAILY CENSUS 240, , , , TOTAL AIR SEATS 1,031, , ,262,943 10,896, TOTAL LOAD FACTOR (%) ISLANDS VISITED O'ahu 463, , ,159,078 5,044, O'ahu only 346, , ,875,511 3,745, O'ahu one day or less 18,653 18, , , Kaua'i 100,955 91, ,113,605 1,114, Kaua'i only 53,666 49, , , Kaua'i one day or less 11,069 8, , , Maui County 230, , ,436,468 2,401, Maui 226, , ,397,307 2,358, Maui only 142, , ,480,749 1,446, Maui one day or less 14,528 13, , , Moloka'i * 6,296 5, ,132 55, Moloka'i only * ,704 6, Moloka'i one day or less* 3,094 2, ,881 28, Lāna'i * 7,131 6, ,106 74, Lāna'i only * 1,125 1, ,123 10, Lāna'i one day or less* 3,660 3, ,958 36, Hawai'i Island 139, , ,445,939 1,435, Kona side 117, , ,215,244 1,201, Hilo side 51,322 44, , , Hawai'i Island only 67,420 61, , , Hawai'i Island one day or less 13,405 11, , , Any Neighbor Island 405, , ,284,098 4,258, NI only 288, , ,000,531 2,959, Oahu & NI 116, , ,283,567 1,298, Any one island only 612, , ,630,771 6,465, Multiple Islands 140, , ,528,837 1,538, Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 454, , ,180,819 5,041, Hotel only 394, , ,543,743 4,424, Plan to stay in Condo 139, , ,433,633 1,459, Condo only 110, , ,115,969 1,138, Plan to stay in Timeshare 58,575 55, , , Timeshare only 43,043 43, , , Cruise Ship 12,310 10, , , Friends/Relatives 86,194 76, , , Bed & Breakfast 7,143 6, ,780 79, Other 12,343 10, , , * Sample sizes for Moloka'i and Lāna'i are relatively small. ** Change represents absolute change in rates rather than percentage change in rate.

9 Page 9 TABLE 1. TOTAL VISITORS BY AIR (CONT.) % CHANGE % CHANGE PURPOSE OF TRIP Pleasure (Net) 629, , ,797,628 6,697, Honeymoon/Get Married 60,013 49, , , Honeymoon 54,668 45, , , Get Married 9,201 7, , , Pleasure/Vacation 576, , ,183,524 6,124, Mtgs/Conventions/Incentive 22,263 18, , , Conventions 8,750 8, , , Corporate Meetings 5,573 4, ,015 74, Incentive 8,560 6, , , Other Business 19,901 17, , , Visit Friends/Rel. 78,628 71, , , Gov't/Military 5,076 5, ,511 69, Attend School 1,708 1, ,344 20, Sport Events 25,820 30, , , TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 54,237 57, , , Non-Group 698, , ,476,986 7,322, Package Trip 225, , ,746,480 2,733, No Package 527, , ,413,128 5,270, Net True Independent 518, , ,293,385 5,160, Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority *********************************************************************** Collaboration of the following agencies are gratefully acknowledged: Airlines, State Department of Agriculture - Plant Quarantine Branch, State Department of Transportation - Airport Division, and U.S. Department of Homeland Security, Bureau of Customs & Border Protection - Honolulu office. ************************************************************************

10 Page 10 TABLE 2. DOMESTIC VISITORS BY AIR % CHANGE % CHANGE DOMESTIC VISITORS 498, , ,472,185 5,405, DOMESTIC VISITOR DAYS 5,347,218 5,090, ,842,585 54,462, DOMESTIC AVERAGE DAILY CENSUS 172, , , , DOMESTIC AIR SEATS 690, , ,593,436 7,263, DOMESTIC LOAD FACTOR (%) ISLANDS VISITED O'ahu 248, , ,763,121 2,732, O'ahu only 177, , ,961,921 1,936, O'ahu one day or less 15,874 16, , , Kaua'i 85,084 78, , , Kaua'i only 50,202 45, , , Kaua'i one day or less 5,949 5, ,450 62, Maui County 179, , ,004,634 1,958, Maui 175, , ,970,516 1,921, Maui only 118, , ,313,775 1,281, Maui one day or less 6,838 6, ,227 73, Moloka'i * 4,970 4, ,282 42, Moloka'i only * ,371 6, Moloka'i one day or less* 2,135 1, ,545 19, Lāna'i * 5,894 5, ,600 58, Lāna'i only * 1,075 1, ,785 10, Lāna'i one day or less* 2,844 2, ,464 24, Hawai'i Island 103,424 94, ,078,408 1,055, Kona side 88,859 80, , , Hilo side 35,444 32, , , Hawai'i Island only 59,804 53, , , Hawai'i Island one day or less 4,509 4, ,762 47, Any Neighbor Island 321, , ,510,264 3,469, NI only 250, , ,709,064 2,672, Oahu & NI 70,646 68, , , Any one island only 407, , ,448,156 4,392, Multiple Islands 91,080 86, ,024,029 1,013, Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 254, , ,995,144 2,929, Hotel only 210, , ,496,372 2,441, Plan to stay in Condo 100,457 96, ,084,670 1,108, Condo only 79,408 77, , , Plan to stay in Timeshare 47,987 46, , , Timeshare only 35,886 35, , , Cruise Ship 8,852 8, , , Friends/Relatives 78,775 69, , , Bed & Breakfast 6,102 5, ,112 64, Other 10,117 9, ,683 93, * Sample sizes for Moloka'i and Lāna'i are relatively small. ** Change represents absolute change in rates rather than percentage change in rate.

11 Page 11 TABLE 2. DOMESTIC VISITORS BY AIR (CONT.) % CHANGE % CHANGE PURPOSE OF TRIP Pleasure (Net) 413, , ,500,301 4,462, Honeymoon/Get Married 18,595 15, , , Honeymoon 15,445 12, , , Get Married 5,025 3, ,790 53, Pleasure/Vacation 399, , ,266,699 4,244, Mtgs/Conventions/Incentive 12,585 11, , , Conventions 6,608 6, , , Corporate Meetings 4,133 3, ,678 65, Incentive 2,378 1, ,687 62, Other Business 18,290 15, , , Visit Friends/Rel. 71,776 64, , , Gov't/Military 4,442 4, ,091 62, Attend School 1, ,112 13, Sport Events 8,609 6, ,081 64, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 11,850 8, , , Non-Group 486, , ,281,421 5,232, Package Trip 84,460 78, ,157,641 1,168, No Package 414, , ,314,544 4,236, Net True Independent 409, , ,251,962 4,181, Ave. Age of Party Head Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority

12 Page 12 TABLE 3. INTERNATIONAL VISITORS BY AIR % CHANGE % CHANGE INTERNATIONAL VISITORS 253, , ,687,423 2,598, INTERNATIONAL VISITOR DAYS 2,101,075 1,949, ,998,453 19,587, INTERNATIONAL AVERAGE DAILY CENSUS 67,777 62, ,790 53, INTERNATIONAL AIR SEATS 341, , ,669,507 3,633, INTERNATIONAL LOAD FACTOR (%) ISLANDS VISITED O'ahu 215, , ,395,956 2,311, O'ahu only 169, , ,913,589 1,809, O'ahu one day or less 2,779 2, ,407 27, Kaua'i 15,871 12, , , Kaua'i only 3,464 3, ,230 22, Kaua'i one day or less 5,119 3, ,172 44, Maui County 51,714 46, , , Maui 51,405 45, , , Maui only 24,080 21, , , Maui one day or less 7,690 7, ,393 89, Moloka'i * 1,326 1, ,850 12, Moloka'i only * Moloka'i one day or less* ,336 9, Lāna'i * 1,237 1, ,506 15, Lāna'i only * Lāna'i one day or less* 816 1, ,494 12, Hawai'i Island 36,529 30, , , Kona side 28,312 24, , , Hilo side 15,877 12, , , Hawai'i Island only 7,616 8, ,150 74, Hawai'i Island one day or less 8,896 7, ,423 85, Any Neighbor Island 84,638 76, , , NI only 38,474 36, , , Oahu & NI 46,164 40, , , Any one island only 204, , ,182,614 2,073, Multiple Islands 49,376 42, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 199, , ,185,675 2,112, Hotel only 183, , ,047,371 1,983, Plan to stay in Condo 39,099 38, , , Condo only 30,762 30, , , Plan to stay in Timeshare 10,587 8, , , Timeshare only 7,157 7, ,670 81, Cruise Ship 3,458 1, ,106 22, Friends/Relatives 7,419 6, ,204 71, Bed & Breakfast 1,041 1, ,668 15, Other 2,226 1, ,996 10, * Sample sizes for Moloka'i and Lāna'i are relatively small. ** Change represents absolute change in rates rather than percentage change in rate.

13 Page 13 TABLE 3. INTERNATIONAL VISITORS BY AIR (CONT.) % CHANGE % CHANGE PURPOSE OF TRIP Pleasure (Net) 215, , ,297,326 2,234, Honeymoon/Get Married 41,418 33, , , Honeymoon 39,223 32, , , Get Married 4,176 3, ,005 65, Pleasure/Vacation 176, , ,916,825 1,880, Mtgs/Conventions/Incentive 9,679 6, , , Conventions 2,142 1, ,683 42, Corporate Meetings 1, ,338 8, Incentive 6,182 4, ,262 72, Other Business 1,611 1, ,811 22, Visit Friends/Rel. 6,852 7, ,759 75, Gov't/Military ,420 7, Attend School ,231 6, Sport Events 17,211 24, ,493 41, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 42,386 48, , , Non-Group 211, , ,195,565 2,089, Package Trip 140, , ,588,840 1,564, No Package 113, , ,098,583 1,033, Net True Independent 108,208 98, ,041, , Ave. Age of Party Head Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority

14 Page P 2013 % CHANGE 2014P 2013 % CHANGE TOTAL VISITORS 292, , ,256,628 3,211, Domestic 287, , ,187,113 3,143, International 5,200 5, ,515 68, VISITOR DAYS 2,934,249 2,739, ,870,004 30,712, AVERAGE DAILY CENSUS 94,653 88, ,575 84, ISLANDS VISITED O'ahu 128, , ,452,411 1,429, O'ahu only 100,213 92, ,132,982 1,119, O'ahu one day or less 6,713 6, ,960 59, Kaua'i 48,492 44, , , Kaua'i only 34,672 31, , , Kaua'i one day or less 2,561 2, ,959 23, Maui County 102,515 94, ,169,542 1,134, Maui 100,202 92, ,148,720 1,112, Maui only 78,348 72, , , Maui one day or less 3,261 3, ,426 30, Moloka'i * 2,475 2, ,990 22, Moloka'i only * ,393 4, Moloka'i one day or less* ,090 9, Lāna'i * 2,714 2, ,696 29, Lāna'i only * ,260 6, Lāna'i one day or less* 1,205 1, ,933 11, Hawai'i Island 58,140 51, , , Kona side 51,087 44, , , Hilo side 17,168 14, , , Hawai'i Island only 40,633 35, , , Hawai'i Island one day or less 2,435 1, ,140 19, Any Neighbor Island 192, , ,123,646 2,092, NI only 164, , ,804,217 1,782, Oahu & NI 28,078 26, , , Any one island only 255, , ,831,297 2,797, Multiple Islands 37,550 34, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 138, , ,625,582 1,572, Hotel only 117, , ,377,486 1,331, Plan to stay in Condo 65,245 60, , , Condo only 53,563 50, , , Plan to stay in Timeshare 30,395 29, , , Timeshare only 23,670 23, , , Cruise Ship 3,041 2, ,906 24, Friends/Relatives 46,513 41, , , Bed & Breakfast 2,788 2, ,376 28, Other 6,053 5, ,807 55, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 4. TOTAL US WEST VISITORS BY AIR

15 Page P 2013 % CHANGE 2014P 2013 % CHANGE PURPOSE OF TRIP Pleasure (Net) 223, , ,702,008 2,671, Honeymoon/Get Married 13,412 9, , , Honeymoon 11,636 7, , , Get Married 3,075 2, ,821 32, Pleasure/Vacation 213, , ,588,203 2,569, Mtgs/Conventions/Incentive 13,212 10, , , Conventions 8,554 7, ,614 80, Corporate Meetings 3,376 2, ,806 34, Incentive 2,063 1, ,785 23, Other Business 15,941 12, , , Visit Friends/Rel. 30,909 30, , , Gov't/Military 2,775 1, ,992 26, Attend School 1, ,887 7, Sport Events 4,355 3, ,541 40, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 5,407 4, ,863 58, Non-Group 262, , ,192,765 3,153, Package Trip 45,342 42, , , No Package 222, , ,655,933 2,607, Net True Independent 219, , ,629,204 2,583, Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 4. TOTAL US WEST VISITORS BY AIR (CONT.)

16 Page 16 TABLE 5. TOTAL US EAST VISITORS BY AIR 2014p 2013 % CHANGE 2014p 2013 % CHANGE TOTAL VISITORS 158, , ,719,798 1,701, Domestic 153, , ,652,601 1,628, International 4,709 4, ,197 73, VISITOR DAYS 1,752,389 1,661, ,968,049 17,819, AVERAGE DAILY CENSUS 56,529 53, ,228 48, ISLANDS VISITED O'ahu 93,843 86, ,017,987 1,015, O'ahu only 61,522 54, , , O'ahu one day or less 7,575 7, ,394 74, Kaua'i 28,803 27, , , Kaua'i only 12,182 11, , , Kaua'i one day or less 3,007 2, ,081 32, Maui County 57,157 53, , , Maui 55,863 51, , , Maui only 28,983 26, , , Maui one day or less 3,461 2, ,264 37, Moloka'i * 1,811 1, ,024 15, Moloka'i only * ,514 1, Moloka'i one day or less* ,307 7, Lāna'i * 2,658 2, ,302 24, Lāna'i only * ,002 2, Lāna'i one day or less* 1, ,794 11, Hawai'i Island 34,119 31, , , Kona side 28,217 26, , , Hilo side 14,168 12, , , Hawai'i Island only 14,074 12, , , Hawai'i Island one day or less 1,891 2, ,093 22, Any Neighbor Island 96,951 90, ,088,251 1,079, NI only 64,630 58, , , Oahu & NI 32,321 32, , , Any one island only 117, , ,238,099 1,218, Multiple Islands 41,145 39, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 91,069 83, ,058,853 1,047, Hotel only 73,264 67, , , Plan to stay in Condo 24,021 22, , , Condo only 16,672 15, , , Plan to stay in Timeshare 13,962 13, , , Timeshare only 9,755 9, , , Cruise Ship 4,880 4, ,330 63, Friends/Relatives 27,617 24, , , Bed & Breakfast 2,035 2, ,703 22, Other 3,118 2, ,348 31, * Sample sizes for Moloka'i and Lāna'i are relatively small.

17 Page p 2013 % CHANGE 2014p 2013 % CHANGE PURPOSE OF TRIP Pleasure (Net) 126, , ,355,382 1,346, Honeymoon/Get Married 6,789 5, , , Honeymoon 5,605 4, ,771 89, Get Married 1,836 1, ,332 17, Pleasure/Vacation 121, , ,266,271 1,260, Mtgs/Conventions/Incentive 5,005 4, , , Conventions 2,817 2, ,921 83, Corporate Meetings 1,542 1, ,670 27, Incentive ,783 33, Other Business 5,654 5, ,305 69, Visit Friends/Rel. 25,977 23, , , Gov't/Military 2,450 2, ,046 35, Attend School ,149 4, Sport Events 3,461 2, ,389 16, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 4,816 3, ,919 79, Non-Group 153, , ,636,879 1,622, Package Trip 27,013 24, , , No Package 131, , ,340,157 1,312, Net True Independent 129, , ,315,508 1,290, Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 5. TOTAL US EAST VISITORS BY AIR (CONT.)

18 Page % CHANGE % CHANGE TOTAL VISITORS 128, , ,510,938 1,518, Domestic 1, ,139 7, International 127, , ,500,799 1,510, VISITOR DAYS 766, , ,760,718 9,015, AVERAGE DAILY CENSUS 24,725 24, ,002 24, ISLANDS VISITED O'ahu 125, , ,468,732 1,458, O'ahu only 109, , ,279,299 1,243, O'ahu one day or less 1, ,299 10, Kaua'i 2,763 2, ,845 29, Kaua'i only ,175 3, Kaua'i one day or less 1,912 1, ,730 17, Maui County 5,051 5, ,056 80, Maui 5,012 5, ,199 79, Maui only ,296 13, Maui one day or less 2,535 2, ,851 34, Moloka'i * ,937 1, Moloka'i only * Moloka'i one day or less* , Lāna'i * ,311 1, Lāna'i only * Lāna'i one day or less* , Hawai'i Island 13,861 13, , , Kona side 10,144 8, , , Hilo side 5,149 5, ,052 75, Hawai'i Island only 2,464 1, ,752 38, Hawai'i Island one day or less 3,747 4, ,748 53, Any Neighbor Island 18,542 19, , , NI only 3,092 2, ,206 60, Oahu & NI 15,450 16, , , Any one island only 112, , ,319,611 1,299, Multiple Islands 15,662 16, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 112, , ,320,257 1,316, Hotel only 110, , ,289,675 1,285, Plan to stay in Condo 12,135 12, , , Condo only 10,252 10, , , Plan to stay in Timeshare 4,227 3, ,633 61, Timeshare only 3,172 3, ,820 50, Cruise Ship ,512 1, Friends/Relatives 1,548 1, ,421 17, Bed & Breakfast ,114 1, Other ,681 2, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 6. TOTAL JAPAN VISITORS BY AIR

19 Page % CHANGE % CHANGE PURPOSE OF TRIP Pleasure (Net) 99, , ,259,071 1,275, Honeymoon/Get Married 29,582 22, , , Honeymoon 27,970 20, , , Get Married 3,417 2, ,165 58, Pleasure/Vacation 72,047 79, ,591 1,030, Mtgs/Conventions/Incentive 5,547 4, ,990 71, Conventions ,632 10, Corporate Meetings ,401 2, Incentive 5,120 3, ,585 59, Other Business ,939 8, Visit Friends/Rel. 1,549 2, ,655 26, Gov't/Military , Attend School ,669 3, Sport Events 15,924 22, ,297 33, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 33,457 39, , , Non-Group 94,785 92, ,143,507 1,126, Package Trip 93,867 99, ,126,305 1,122, No Package 34,374 32, , , Net True Independent 30,315 27, , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 6. TOTAL JAPAN VISITORS BY AIR (CONT.)

20 Page % CHANGE % CHANGE TOTAL VISITORS 70,179 68, , , Domestic 22,112 26, , , International 48,067 42, , , VISITOR DAYS 962, , ,737,792 6,600, AVERAGE DAILY CENSUS 31,041 30, ,460 18, ISLANDS VISITED O'ahu 26,233 24, , , O'ahu only 16,624 14, , , O'ahu one day or less 1,320 1, ,274 9, Kaua'i 9,737 9, ,411 69, Kaua'i only 4,971 4, ,438 31, Kaua'i one day or less ,910 7, Maui County 37,986 38, , , Maui 37,642 37, , , Maui only 27,837 28, , , Maui one day or less 1,298 1, ,951 8, Moloka'i * ,941 4, Moloka'i only * Moloka'i one day or less* ,596 2, Lāna'i * ,047 6, Lāna'i only * Lāna'i one day or less* ,974 3, Hawai'i Island 13,652 13, ,085 97, Kona side 12,562 12, ,438 89, Hilo side 4,536 4, ,483 31, Hawai'i Island only 7,451 7, ,940 49, Hawai'i Island one day or less ,665 4, Any Neighbor Island 53,555 53, , , NI only 43,946 44, , , Oahu & NI 9,608 9, ,116 78, Any one island only 57,070 55, , , Multiple Islands 13,109 12, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 29,367 26, , , Hotel only 21,870 20, , , Plan to stay in Condo 29,066 31, , , Condo only 24,044 26, , , Plan to stay in Timeshare 7,203 6, ,453 48, Timeshare only 4,935 4, ,939 35, Cruise Ship 1, ,782 9, Friends/Relatives 3,675 3, ,825 22, Bed & Breakfast ,767 7, Other ,529 4, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 7. TOTAL CANADA VISITORS BY AIR

21 Page % CHANGE % CHANGE PURPOSE OF TRIP Pleasure (Net) 67,345 65, , , Honeymoon/Get Married 1,283 1, ,377 15, Honeymoon 1, ,185 13, Get Married ,475 3, Pleasure/Vacation 66,465 64, , , Mtgs/Conventions/Incentive ,518 15, Conventions ,768 10, Corporate Meetings ,081 1, Incentive ,916 2, Other Business ,254 3, Visit Friends/Rel. 2,979 2, ,313 18, Gov't/Military , Attend School Sport Events ,492 3, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour ,952 9, Non-Group 69,352 67, , , Package Trip 13,230 13, , , No Package 56,949 55, , , Net True Independent 56,647 55, , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 7. TOTAL CANADA VISITORS BY AIR (CONT.)

22 Page 22 Table 8. VISITORS BY CRUISE SHIPS 2014P 2013 % CHANGE 2014P 2013 % CHANGE VISITOR DAYS 170, , ,951,565 2,166, TOTAL VISITORS 22,154 26, , , ARRIVED BY SHIP 12,790 17, , , ARRIVED BY AIR 9,364 9, , , NUMBER OF SHIP ARRIVALS ISLANDS VISITED O ahu 22,154 26, , , Kaua i 21,226 23, , , Maui County 22,154 26, , , Maui 22,154 26, , , Moloka i ,772 4, Lāna i ,106 6, Hawai i Island 22,154 26, , , Average Islands Visited AVERAGE LENGTH OF STAY Days in Hawai'i before Cruise Days in Hawai'i during Cruise Days in Hawai'i after Cruise Total days in Hawai i ACCOMMODATIONS Hotel 10,295 10, , , Hotel only 8,473 9, , , Condo 1,079 1, ,351 13, Condo only ,966 3, Timeshare ,548 11, Timeshare Only ,465 3, Bed & Breakfast ,734 2, Bed & Breakfast only Friends & relatives ,572 6, Other accommodation 1,466 1, ,577 12, Accommodation (NET) 11,945 12, , , Cruise only 10,209 13, , , TRAVEL STATUS % First timers % Repeat visitors Source: Hawai i Tourism Authority

23 Page 23 Table 9. Nonstops Seats to Hawaii by Port of Entry and MMA December STATEWIDE HONOLULU KAHULUI KONA HILO LĪHU E %Chge %Chge %Chge %Chge %Chge %Chge Total Seats 1,031, , , , , , ,764 55, ,004 4, ,956 52, Scheduled 1,018, , , , , , ,764 55, ,004 4, ,956 52, Charters 13,153 11, ,153 11, Domestic 690, , , , , , ,737 50, ,004 4, ,562 48, Scheduled 685, , , , , , ,737 50, ,004 4, ,562 48, Charters 4,968 5, ,968 5, US West 603, , , , , , ,737 50, ,004 4, ,562 48, Anchorage 7,335 7, ,912 4, ,119 2, , Bellingham 6,357 11, ,423 6, ,934 5, Boise Denver 15,879 12, ,689 7, ,730 3, , , Las Vegas 25,014 25, ,014 25, Los Angeles 221, , , , ,648 45, ,071 19, ,004 4, ,365 22, Oakland 28,283 25, ,148 9, ,082 11, ,934 2, ,119 2, Phoenix 41,323 38, ,703 22, ,120 8, ,420 3, ,080 3, Portland 31,934 30, ,167 13, ,780 8, ,053 4, ,934 2, Sacramento 13,082 12, ,029 8, ,053 4, Salt Lake City 8,091 8, ,091 8, San Diego 21,339 20, ,167 13, ,053 4, ,119 2, San Francisco 86,984 76, ,315 45, ,049 14, ,978 10, ,642 5, San Jose 29,098 22, ,963 5, ,082 11, ,119 2, ,934 2, Seattle 67,649 59, ,610 28, ,272 18, ,128 6, ,639 5, Spokane US East 81,375 72, ,313 66, ,062 6, Atlanta 9,083 9, ,083 9, Chicago 15,480 13, ,664 13, ,816 0 NA Dallas 23,762 20, ,516 13, ,246 6, Houston 10,664 10, ,664 10, New York JFK 11,012 8, ,012 8, Newark 7,502 7, ,502 7, Washington D.C. 3,872 3, ,872 3, Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division Table 9. Nonstops Seats to Hawaii by Port of Entry and MMA (continued) December STATEWIDE HONOLULU KAHULUI KONA HILO LĪHU E %Chge %Chge %Chge %Chge %Chge %Chge International 341, , , , ,194 24, ,027 5, NA 5,394 4, Scheduled 333, , , , ,194 24, ,027 5, ,394 4, Charters 8,185 6, ,185 6, Japan 165, , , , Fukuoka 6,077 15, ,077 15, Nagoya 17,713 19, ,713 19, Osaka 32,829 30, ,829 30, Sapporo 3,367 3, ,367 3, Tokyo-HND 28,359 28, ,359 28, Tokyo-NRT 77,512 82, ,512 82, Canada 60,065 50, ,450 17, ,194 24, ,027 5, ,394 4, Calgary 7,317 7, ,242 1, ,075 6, Edmonton 1,863 1, ,863 1, Toronto 1,960 0 NA 1,960 0 NA Vancouver 48,245 41, ,568 15, ,256 16, ,027 5, ,394 4, Victoria Other Asia 40,165 43, ,165 43, Beijing 6,903 0 NA 6,903 0 NA Seoul 25,747 33, ,747 33, Shanghai 4,752 4, ,752 4, Taipei 2,763 6, ,763 6, Oceania 40,910 35, ,910 35, Auckland 7,566 7, ,566 7, Brisbane 7,049 3, ,049 3, Melbourne 3,939 3, ,939 3, Sydney 22,356 21, ,356 21, Other 26,203 22, ,203 22, Apia 1, , Christmas Guam 10,664 10, ,664 10, Majuro 2,170 2, ,170 2, Manila 7,128 3, ,128 3, Nadi Pago Pago 2,849 2, ,849 2, Papeete 1,470 1, ,470 1, Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division