TOTAL VISITOR EXPENDITURES IN JULY 2013 ($1.3 BILLION) WAS SIMILAR TO A YEAR AGO WHILE ARRIVALS ROSE 4.6 PERCENT

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1 For Immediate Release: August 29, 2013 HTA Release (13-27) TOTAL VISITOR EXPENDITURES IN 2013 ($1.3 BILLION) WAS SIMILAR TO A YEAR AGO WHILE ARRIVALS ROSE 4.6 PERCENT HONOLULU Visitors who came to Hawai i in July 2013 spent a total of $1.3 billion, similar to last year, according to preliminary statistics released today by the Hawai i Tourism Authority. Total arrivals, which have shown consecutive growth since September 2011, rose 4.6 percent to 757,969 visitors. However, these visitors spent less on a daily basis (-3.7% to $185 per person) and their average length of stay was slightly shorter (9.36 days, from 9.49 days) compared to July In the first seven months of 2013, total visitor expenditures reached $8.7 billion (+5.7%) and total arrivals rose 5.5 percent to 4,913,837 visitors. Arrivals by air from U.S. West increased 3.8 percent to 310,710 visitors in July 2013, the 20 th month of continuous growth. Lower daily spending (-2.7% to $146 per person) netted $437.8 million in total U.S. West expenditures, about the same as July Likewise, there was virtually no growth in total U.S. East visitor expenditures ($353.2 million) versus last July, as increased arrivals (+5.3% to 177,162 visitors) were offset by lower daily spending. After 23 months of consecutive increases, arrivals from Japan dropped 2.9 percent to 128,363 visitors in July These visitors spent significantly less on a daily basis (-16.5% to $250 per person), resulting in a 19.1 percent decline in total visitor expenditures to $197.8 million. In contrast, the Canadian market saw a 10.6 percent growth in total visitor expenditures (to $51.6 million), boosted by growth in arrivals (+3.3% to 26,237 visitors) and higher daily spending. Arrivals from All Other markets increased 15.4 percent to 115,016 visitors, led by double-digit growth from Oceania (+37.4%) and Other Asia (+19.9%) compared to July Combined total expenditures from All Other visitors increased 12.6 percent to $275.1 million. One out-of-state cruise ship came to Hawai i in July 2013 compared to zero out-of-state cruise ships in July Total cruise visitors (by cruise ship and by air) rose 3.1 percent (see page 6). Total visitor expenditures declined on O ahu (-11%) but increased on Maui (+13.6%), Kaua i (+10.1%) and Hawai i Island (+9.4%) compared to July 2012 (see page 4). Total air seats in July 2013 increased 3.2 percent to 995,526 seats, with double-digit growth in scheduled seats from Oceania (+42.5%) and Other Asia (+12.5%) (see page 5). Year-to-date 2013: Total expenditures by U.S. West (+10.4% to $2.9 billion), U.S. East (+7.1% to $2.3 billion) and Canadian (+1.2% to $658.4 million) visitors were higher, while total spending by Japanese visitors declined (-7.8% to $1.4 billion). Arrivals from Oceania (+34.1%), Other Asia (+21.8%), Europe (+11.6%) and Latin America (+23.9%) rose significantly, while arrivals from U.S. West (+6.8%), U.S. East (+1.7%), Japan (+3.8%) and Canada (+3.2%) showed moderate growth. Maui (+13.3% to $2.3 billion; +4.1% to 1,426,303 visitors), Hawai i Island (+20.1% to $1.2 billion; +5.2% to 889,347 visitors) and Kaua i (+14.7% to $867.9 million; +5.4% to 670,289 visitors) showed growth in total visitor expenditures and arrivals compared to the first seven months of Total visitor spending on O ahu decreased (-2.5% to $4.3 billion) despite growth in arrivals (+6.8% to 3,007,327 visitors), which was offset by lower daily spending and shorter length of stay.

2 Page 2 July 2013 Arrivals at a Glance CATEGORY AND MMA July 2013 July 2012 % change YTD 2013 YTD 2012 % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , U.S. West , , U.S. East , , Japan , , Canada All Other , , Visitor arrivals by cruise ships NA TOTAL VISITOR DAYS 7,097,057 6,881, ,283,887 43,898, Total by air 7,095,781 6,881, ,775,973 43,440, U.S. West 3,009,093 2,915, ,592,902 17,661, U.S. East 1,850,030 1,770, ,319,274 11,250, Japan 790, , ,876,146 4,773, Canada 321, , ,046,761 4,099, All Other 1,124,893 1,073, ,940,890 5,656, Visitor arrivals by cruise ships 1,276 0 NA 507, , VISITOR ARRIVALS 757, , ,913,837 4,658, Total by air 757, , ,813,415 4,569, U.S. West 310, , ,949,025 1,825, U.S. East 177, , ,081,279 1,063, Japan 128, , , , Canada 26,237 25, , , All Other 115,016 99, , , Visitor arrivals by cruise ships NA 100,422 89, AVERAGE LENGTH OF STAY Total by air U.S. West U.S. East Japan Canada All Other Visitor arrivals by cruise ships NA PER PERSON PER DAY SPENDING ($) Total by air U.S. West U.S. East Japan Canada All Other Visitor arrivals by cruise ships NA PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , U.S. West 1, , , , U.S. East 1, , , , Japan 1, , , , Canada 1, , , , All Other 2, , , , Visitor arrivals by cruise ships NA Source: Hawai'i Tourism Authority

3 Page 3 Other Highlights: Daily spending by Japanese visitors has been lower in six out of the seven months so far in A weaker yen has been a factor in these decreases. For the first seven months of 2013, daily spending on shopping by Japanese visitors declined 18.7 percent (to $80 per person) and spending on lodging (-5.1% to $107), food and beverage (-1% to $51) and entertainment and recreation (-7.3% to $19) were also lower compared to year-to-date 2012 (see Visitor Expenditures on the HTA website). The Oceania market showed exceptional growth in arrivals and visitor days compared to July Arrivals from Australia climbed 34.2 percent to 25,978 visitors. A longer length of stay (9.53 days, from 8.39 days) also contributed to a 52.4 percent growth in Australian visitor days. Arrivals from New Zealand surged 56.7 percent to 5,063 visitors in July However, their average length of stay was shorter (9.11 days) compared to those who came in July 2012 (12.02 days). Visitor days for New Zealand increased 18.7 percent. For the first seven months of 2013, arrivals from Australia and New Zealand showed very strong growth, 29.8 percent and 76.7 percent, respectively (see Visitor Arrivals by Country by MMAs and Major Market Areas - Australia & New Zealand Highlight tables on the HTA website). Arrivals (+24.8% to 17,001 visitors) and visitor days (+29.8%) from Korea were significantly higher compared to July Korean visitors in July 2013 stayed an average of 7.09 days, compared to 6.82 days a year ago. Arrivals from China declined 10.7 percent to 10,219 visitors in July However, a longer length of stay (6.54 days, from 5.24 days) contributed to an 11.5 percent growth in visitor days. Supported by new service from Hawaiian Airlines, there were five times more visitors from Taiwan in July 2013 compared to a year ago. Year-to-date, 2013 showed significantly more visitors from Korea (+20.8%), China (+18.6%) and Taiwan (+95.9%) compared to the same period last year (see Visitor Arrivals by Country by MMAs; and Major Market Areas Korea, China and Taiwan Highlight tables on the HTA website). Contributing to the growth in U.S. West arrivals in July 2013 was a 2.7 percent increase from the Pacific region: California (+3% to 204,324), Washington (+1.5% to ) and Oregon (+1.2% to 13,298). Arrivals from the Mountain region rose 12.3 percent from July 2012, with increases from Arizona (+20.9% to 18,639), Colorado (+7.5% to 11,076) and Nevada (+4.1% to 9,043). The first seven months of 2013 saw more arrivals from the Pacific (+5.3%) and Mountain (+8.6%) regions compared to 2012 (see Visitor Arrivals by U.S. regions, State by State on the HTA website). Arrivals from all U.S. East regions were higher compared to July 2012, except for a 2.5 percent drop from the West South Central region. For the first seven months of 2013, arrivals increased from the Mid Atlantic (+10.2%), New England (+7.6%) and South Atlantic (+1.1%) regions, but declined from the East South Central (-3.8%), West South Central (-3.1%), East North Central (-1.2%) and West North Central (-1%) regions. Significantly more visitors came for meetings, conventions and incentives (MCI) (+38.5% to 39,607) compared to July Convention visitors in July 2013 increased 55.3 percent (to 27,245 visitors), driven by strong growth from the U.S. Contributing to this increase was the American Psychological Association Convention (Jul. 31 Aug. 4, 2013), which brought nearly 8,000 delegates to the islands. Total incentive travelers rose 33.4 percent (to 8,668 visitors). Japanese incentive visitors increased 60.5 percent compared to July 2012 to 5,200 visitors. For the first seven months of 2013, total MCI visitors increased 13.2 percent, as strong growth in incentive travel (+57.9%) compensated for fewer corporate meeting (-8.5%) visitors. More visitors came to get married (+10.3% to 11,460 visitors) in July 2013, led by increases from Japan (+10.8% to 5,629) and U.S. West (+8.1% to 3,124). For the first seven months of 2013, 71,128 visitors came to get married, comparable to year-to-date 2012.

4 Page 4 July 2013 Island Highlights CATEGORY AND ISLAND Jul 2013P Jul 2012 % change YTD 2013P YTD 2012 % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , O ahu , , Maui , , Moloka i Lāna i Kaua i Hawai i Island , Visitor arrivals by cruise ships NA TOTAL VISITOR DAYS 7,097,057 6,881, ,283,887 43,898, Total by air 7,095,781 6,881, ,775,973 43,440, O ahu 3,445,359 3,514, ,326,748 20,904, Maui 1,803,701 1,652, ,564,588 11,183, Moloka i 20,552 19, , , Lāna i 23,009 20, , , Kaua i 853, , ,121,163 4,863, Hawai i Island 949, , ,457,215 6,181, Visitor arrivals by cruise ships 1,276 0 NA 507, , VISITOR ARRIVALS 757, , ,913,837 4,658, Total by air 757, , ,813,415 4,569, O ahu 491, , ,007,327 2,816, Maui 226, , ,426,303 1,370, Moloka i 4,948 4, ,686 31, Lāna i 6,765 6, ,508 43, Kaua i 109, , , , Hawai i Island 135, , , , Visitor arrivals by cruise ships NA 100,422 89, AVERAGE LENGTH OF STAY Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships NA PER PERSON PER DAY SPENDING ($) Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships NA PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , O ahu 1, , , , Maui 1, , , , Moloka i Lāna i 1, , , , Kaua i 1, , , , Hawai i Island 1, , , , Visitor arrivals by cruise ships NA Source: Hawai'i Tourism Authority

5 Page 5 Total stays in condominium properties rose 10.4 percent (to 140,853 visitors) in July 2013, with growth from U.S. West (+7.6% to 74,586), U.S. East (+16.9% to 30,138), Japan (+2.8% to 14,091) and Canada (+16% to 10,175). For the first seven months of 2013, stays in condominium properties grew 7.2 percent to 884,783 visitors. Island Highlights for July 2013: O ahu: Total arrivals to O ahu increased 7 percent compared to July 2012 to 491,504 visitors. However, the length of stay by all visitors on O ahu was shorter (-8.4% to 7.01 days) and daily visitor spending was less (-9.2% to $186 per person) compared to July The result was an 11 percent decline in total visitor expenditures to $639.2 million. There were fewer Japanese and Chinese visitors to O ahu in July 2013, and more visitors from Australia, New Zealand, Korea and Taiwan. Maui: In July 2013, arrivals to Maui rose 5.8 percent to 226,113 visitors with growth from U.S. East (+8.9% to 66,676), Canada (+2.2% to 12,618) and Japan (+11.9% to 6,117). Increased daily spending (+4.1% to $200 per person) and a longer length of stay (+3.1% to 7.98 days) boosted Maui s total visitor expenditures (+13.6%) to $360.6 million. Kaua i: Growth in arrivals (+5.9%) and a longer length of stay (+3.9% to 7.79 days) contributed to a 10.1 percent increase in total visitor expenditures on Kaua i to $135.9 million. There were more U.S. West (+6.5% to 56,505), U.S. East (+3.8% to 34,415), Canadian (+3.4% to 3,554) and Japanese (+19.6% to 2,701) visitors to Kaua i than in July Hawai i Island: Arrivals to Hawai i Island grew 1.8 percent to 135,669 visitors in July 2013 with increases from US. East (+6.9% to 40,814) offsetting fewer visitors from U.S. West (-5.1% to 49,461) and Canada (-7.9% to 5,141). Higher daily spending (+3.5% to $179 per person) and a longer length of stay (+3.8% to 7days) led to a 9.4 percent growth in total visitor expenditures to $170.3 million. Air Seats to Hawai i (Table 9, page 22): Total air seats for July 2013 rose 3.2 percent to 995,526 seats. Total air seats increased for Honolulu (+5.8% to 706,786), but declined for Kona (-11.8% to 50,969) and Līhu e (-1.2% to 56,074). Total seats for Kahului (176,241) and Hilo (5,456) were about the same compared to July Total scheduled air seats grew 3.3 percent to 987,346 seats. International charter seats rose 3.7 percent to 3,488 seats. In contrast, domestic charter seats decreased 10.5 percent to 4,692 as a result of fewer charter flights out of Las Vegas. Scheduled air seats from U.S. West in July 2013 rose 1.2 percent. New service from Boise, Eugene, Phoenix Mesa, Santa Maria, Spokane and Stockton; and increased service from Bellingham, Fresno, Portland, San Diego, and Seattle; offset reduced service from Denver, Las Vegas, Oakland, Phoenix, Sacramento and San Jose. Seats from U.S. East grew 2.3 percent compared to July Increased service from Atlanta, Chicago, Houston, Newark and Washington D.C., offset fewer seats out of Dallas. Scheduled seats out of Japan were up 4.2 percent from July New service from Sapporo and increased service from Fukuoka and Nagoya offset reduced service from Narita. Scheduled seats out of Canada in July 2013 decreased 17.2 percent as a result of reduced service from Vancouver.

6 Page 6 Oceania air seats jumped 42.5 percent, boosted by a doubling of seats from Auckland. In addition, a route from Brisbane, which started in late November 2012, and restarted service from Melbourne in December 2012, contributed to the growth in air seats from Australia. Scheduled seats from Other Asia rose 12.5 percent from July Reduced service caused a decline in seats from Seoul (-7.9% to 30,208). In contrast, seats out of Shanghai rose 58.2 percent (to 3,432) with the addition of one more weekly flight by China Eastern Airlines from January There were 5,703 seats out of Taiwan in July After three years of service suspension, China Airlines resumed twice a week nonstop service to Taipei beginning in June Hawaiian Airlines began offering service to Taiwan in early July For the first seven months of 2013, total air seats grew 8.5 percent, with increased seats to Honolulu (+9.7%), Kahului (+7.5%), Līhu e (+7.5%) and Kona (+1.8%), offsetting fewer seats from Hilo (-22.6%). There were significantly more scheduled seats from U.S. East (+17.8%), Other Asia (+26.3%) and Oceania (+49.4%) compared to the first seven months of Scheduled seats from U.S. West (+5.8%) and Japan (+6.3%) also increased while the number of seats from Canada were about the same as year-to-date Cruise Ship Visitors (Table 8, page 21) A total of 10,091 visitors came by cruise ship or by air to board cruise ships in July 2013, up 3.1 percent. June through August is a slow season for out-of-state ships. Only one out-of-state cruise ship with 481 visitors came in July 2013, while no ships came in July For the first seven months of 2013, a total of 169,268 visitors came by cruise ship or by air to board cruise ships, an increase of 4.4 percent from the same period last year. The Hawai i homeported cruise ship was in dry dock in April 2013 for routine maintenance and contributed to the decline in cruise visitors who came by air through July 2013 (-5.9%). In the first seven months of 2013, 100,422 visitors entered the islands by out-of-state cruise ships. This is 12.8 percent higher compared to 89,024 visitors in year-to-date Technical Notes: Final 2012 Statistics: As of the June 2013 news release, 2012 visitor data presented were the final numbers published in the 2012 Annual Visitor Research Report. In addition, statistics for January through March 2013 were revised in the June 2013 news release. To access the 2012 Annual Visitor Research Report online visit: # # # For more information, contact: Angela Rodriguez Communications and Tourism Brand Manager Hawai i Tourism Authority (808) Dawn Hirai Senior Vice President Stryker Weiner & Yokota (808) / (cell) Daniel Nāho opi i Director of Tourism Research Hawai i Tourism Authority (808) Julie Kaneko Senior Account Executive Stryker Weiner & Yokota (808) / (cell)

7 Page 7 T A B L E 1. T O T A L V I S I T O R S BY A I R 2013P 2012% CHANGE 2013P 2012% CHANGE VISITOR DAYS 7,095,781 6,881, % 44,775,973 43,440, % TOTAL VISITORS 757, , % 4,813,415 4,569, % DOMESTIC 535, , % 3,309,679 3,182, % INTERNATIONAL 221, , % 1,503,736 1,387, % AVERAGE DAILY CENSUS 228, , % 211, , % TOTAL AIR SEATS (EST) 995, , % 6,408,476 5,878, % TOTAL LOAD FACTOR (EST) 89.6% 89.2% % 90.9% -2.9 ISLANDS VISITED O'ahu 491, , % 3,007,327 2,816, % O'ahu only 352, , % 2,217,371 2,078, % Kaua'i 109, , % 670, , % Kaua'i only 55,814 53, % 360, , % Maui County 230, , % 1,453,034 1,396, % Maui 226, , % 1,426,303 1,370, % Maui only 128, , % 878, , % Moloka'i * 4,948 4, % 32,686 31, % Moloka'i only * % 4,184 4, % Lāna'i * 6,765 6, % 44,508 43, % Lāna'i only * % 6,390 6, % Hawai'i Island 135, , % 889, , % Kona side 112, , % 736, , % Hilo side 50,504 48, % 330, , % Hawai'i Island only 55,588 55, % 410, , % Any Neighbor Island 404, , % 2,596,044 2,467, % NI only 265, , % 1,806,088 1,744, % O'ahu & NI 138, , % 789, , % Any one island only 594, , % 3,876,652 3,640, % Multiple Islands 163, , % 936, , % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 477, , % 3,009,838 2,886, % Hotel only 411, , % 2,629,446 2,524, % Plan to stay in Condo 140, , % 884, , % Condo only 104,331 97, % 688, , % Plan to stay in Timeshare 74,692 72, % 449, , % Timeshare only 55,806 53, % 344, , % Cruise Ship 10,402 9, % 74,732 76, % Friends/Relatives 68,600 65, % 433, , % Bed & Breakfast 6,657 5, % 51,104 43, % Other 10,132 12, % 64,919 66, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

8 Page 8 T A B L E 1. T O T A L V I S I T O R S BY A I R (CONT.) 2013P 2012% CHANGE 2013P 2012% CHANGE PURPOSE OF TRIP Pleasure (Net) 647, , % 4,000,392 3,802, % Honeymoon 42,826 48, % 307, , % Get Married 11,460 10, % 71,128 71, % Pleasure/Vacation 604, , % 3,690,977 3,488, % Mtgs/Conventions/Incentive 39,607 28, % 315, , % Conventions 27,245 17, % 165, , % Corporate Meetings 4,550 6, % 51,340 56, % Incentive 8,668 6, % 110,275 69, % Other Business 19,939 20, % 145, , % Visit Friends/Rel. 66,528 63, % 410, , % Gov't/Military 6,497 9, % 43,239 57, % Attend School 1,979 2, % 10,271 13, % Sport Events 3,646 4, % 42,312 45, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 52,823 62, % 418, , % Non-Group 704, , % 4,395,372 4,150, % Package Trip 254, , % 1,605,017 1,579, % No Package 502, , % 3,208,398 2,989, % Net True Independent 495, , % 3,136,171 2,927, % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority ************************************************************************ Collaboration of the following agencies are gratefully acknowledged: Airlines, State Department of Agriculture - Plant Quarantine Branch, State Department of Transportation - Airport Division, and U.S. Department of Homeland Security, Bureau of Customs & Border Protection, - Honolulu office. ************************************************************************

9 Page 9 T A B L E 2. D O M E S T I C V I S I T O R S (Visitors Arriving on Domestic Flights) BY A I R 2013P 2012% CHANGE 2013P 2012% CHANGE DOMESTIC VISITOR DAYS 5,447,428 5,222, % 33,246,788 32,366, % DOMESTIC VISITORS 535, , % 3,309,679 3,182, % DOMESTIC AVERAGE DAILY CENSUS 175, , % 156, , % DOMESTIC AIR SEATS (EST) 701, , % 4,327,067 4,024, % DOMESTIC LOAD FACTOR (EST) 92.2% 90.3% % 95.6% 14.1 ISLANDS VISITED O'ahu 285, , % 1,683,337 1,611, % O'ahu only 194, , % 1,195,373 1,135, % Kaua'i 99,933 95, % 594, , % Kaua'i only 54,512 52, % 346, , % Maui County 197, , % 1,182,242 1,151, % Maui 193, , % 1,159,607 1,128, % Maui only 122, , % 772, , % Moloka'i * 4,153 3, % 25,254 24, % Moloka'i only * % 3,854 3, % Lāna'i * 5,535 5, % 34,679 34, % Lāna'i only * % 6,135 5, % Hawai'i Island 101, , % 655, , % Kona side 87,431 87, % 567, , % Hilo side 35,426 34, % 219, , % Hawai'i Island only 49,200 50, % 366, , % Any Neighbor Island 341, , % 2,114,306 2,047, % NI only 250, , % 1,626,342 1,570, % O'ahu & NI 91,212 83, % 487, , % Any one island only 421, , % 2,690,565 2,578, % Multiple Islands 113, , % 619, , % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 293, , % 1,798,371 1,774, % Hotel only 239, , % 1,493,795 1,482, % Plan to stay in Condo 112, , % 683, , % Condo only 85,135 78, % 533, , % Plan to stay in Timeshare 66,472 63, % 392, , % Timeshare only 49,985 48, % 300, , % Cruise Ship 9,209 9, % 60,696 66, % Friends/Relatives 60,116 58, % 386, , % Bed & Breakfast 5,534 4, % 39,375 37, % Other 9,100 9, % 57,638 57, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

10 Page 10 T A B L E 2. D O M E S T I C V I S I T O R S (Visitors Arriving on Domestic Flights) BY A I R (CONT.) 2013P 2012% CHANGE 2013P 2012% CHANGE PURPOSE OF TRIP Pleasure (Net) 455, , % 2,723,167 2,609, % Honeymoon 22,106 24, % 115, , % Get Married 5,259 4, % 31,059 31, % Pleasure/Vacation 433, , % 2,609,540 2,492, % Mtgs/Conventions/Incentive 28,071 16, % 213, , % Conventions 21,557 10, % 129, , % Corporate Meetings 3,980 3, % 45,351 44, % Incentive 3,194 2, % 48,002 44, % Other Business 16,992 17, % 130, , % Visit Friends/Rel. 58,971 57, % 360, , % Gov't/Military 6,206 9, % 38,573 52, % Attend School 1,131 1, % 7,020 7, % Sport Events 2,565 2, % 33,336 25, % TRAVEL STATUS % First Timers % Repeaters Average # of Trips % % Group Tour 12,536 12, % 116, , % Non-Group 523, , % 3,193,049 3,063, % Package Trip 124, , % 718, , % No Package 411, , % 2,591,296 2,429, % Net True Independent 406, , % 2,554,487 2,467, % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

11 Page 11 T A B L E 3. I N T E R N A T I O N A L V I S I T O R S BY A I R ( Visitors Arriving on International Flights ) 2013P 2012% CHANGE 2013P 2012% CHANGE INTERNATIONAL VISITOR DAYS 1,648,353 1,658, % 11,529,184 11,074, % INTERNATIONAL VISITORS 221, , % 1,503,736 1,387, % INTERNATIONAL AVERAGE DAILY CENSUS 53,173 53, % 54,383 51, % INTERNATIONAL AIR SEATS (EST) 293, , % 2,081,409 1,853, % INTERNATIONAL LOAD FACTOR (EST) 83.2% 86.5% % 80.9% -0.9 ISLANDS VISITED O'ahu 206, , % 1,323,990 1,205, % O'ahu only 158, , % 1,021, , % Kaua'i 9,624 8, % 75,771 62, % Kaua'i only 1, % 13,997 14, % Maui County 32,795 26, % 270, , % Maui 32,199 25, % 266, , % Maui only 6,489 9, % 105, , % Moloka'i * % 7,432 7, % Moloka'i only * % % Lāna'i * 1, % 9,829 8, % Lāna'i only * % % Hawai'i Island 34,141 32, % 233, , % Kona side 24,594 22, % 169, , % Hilo side 15,078 14, % 110,842 94, % Hawai'i Island only 6,388 5, % 43,962 39, % Any Neighbor Island 63,449 58, % 481, , % NI only 15,799 18, % 179, , % O'ahu & NI 47,650 40, % 301, , % Any one island only 172, , % 1,186,087 1,061, % Multiple Islands 49,216 43, % 317, , % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 183, , % 1,211,467 1,111, % Hotel only 172, , % 1,135,651 1,042, % Plan to stay in Condo 28,222 25, % 201, , % Condo only 19,196 18, % 155, , % Plan to stay in Timeshare 8,220 8, % 56,733 59, % Timeshare only 5,821 5, % 43,240 44, % Cruise Ship 1, % 14,036 10, % Friends/Relatives 8,484 7, % 46,713 48, % Bed & Breakfast 1, % 11,729 6, % Other 1,032 2, % 7,281 9, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

12 Page 12 T A B L E 3. I N T E R N A T I O N A L V I S I T O R S BY AIR (CONT.) ( Visitors Arriving on International Flights ) 2013P 2012% CHANGE 2013P 2012% CHANGE PURPOSE OF TRIP Pleasure (Net) 192, , % 1,277,225 1,193, % Honeymoon 20,720 24, % 191, , % Get Married 6,201 5, % 40,069 39, % Pleasure/Vacation 170, , % 1,081, , % Mtgs/Conventions/Incentive 11,536 12, % 102,087 74, % Conventions 5,688 7, % 35,622 39, % Corporate Meetings 570 2, % 5,989 11, % Incentive 5,474 3, % 62,273 25, % Other Business 2,947 2, % 14,721 16, % Visit Friends/Rel. 7,557 6, % 49,728 46, % Gov't/Military Attend School , % -41.5% 4,666 3,251 4,955 5, % -44.4% Sport Events 1,081 2, % 8,976 19, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 40,287 50, % 301, , % Non-Group 181, , % 1,202,323 1,086, % Package Trip 130, , % 886, , % No Package 91,291 89, % 617, , % Net True Independent 88,412 80, % 581, , % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

13 Page 13 T A B L E 4. T O T A L U. S W E S T V I S I T O R S B Y A I R (Includes Mountain and Pacific States) 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 3,009,093 2,915, % 18,592,902 17,661, % TOTAL VISITORS 310, , % 1,949,025 1,825, % Domestic 304, , % 1,907,209 1,800, % International 6,236 7, % 41,816 24, % AVERAGE DAILY CENSUS 97,068 94, % 87,702 82, % ISLANDS VISITED O ahu 143, , % 877, , % O ahu only 110,541 99, % 689, , % Kaua i 56,505 53, % 338, , % Kaua i only 38,897 37, % 241, , % Maui County 110, , % 676, , % Maui 108, , % 662, , % Maui only 84,627 84, % 520, , % Moloka i * 2,010 2, % 13,491 12, % Moloka i only * % 2,641 2, % Lāna i * 2,599 3, % 17,365 17, % Lāna i only * % 3,823 3, % Hawai i Island 49,461 52, % 346, , % Kona side 43,321 46, % 305, , % Hilo side 14,610 14, % 98,918 94, % Hawai i Island only 32,247 34, % 240, , % Any Neighbor Island* 200, , % 1,259,351 1,225, % NI only 166, , % 1,071,421 1,031, % O ahu & NI* 33,275 32, % 187, , % Any one island only* 267, , % 1,699,083 1,675, % Multiple Islands* 43,544 42, % 249, , % Avg. Islands Visited* % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 151, , % 954, , % Hotel only 125, , % 806, , % Plan to stay in Condo 74,586 69, % 455, , % Condo only 59,408 55, % 370, , % Plan to stay in Timeshare 45,202 43, % 255, , % Timeshare only 35,125 33, % 201, , % Cruise Ship 2,157 2, % 13,762 15, % Friends/Relatives 36,757 35, % 240, , % Bed & Breakfast 2,069 1, % 17,477 16, % Other 4,972 6, % 33,473 33, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

14 Page 14 T A B L E 4. T O T A L U. S W E S T V I S I T O R S B Y A I R (CONT.) ( Includes Pacific and Mountain States) 2013P 2012 % CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 266, , % 1,619,647 1,518, % Honeymoon 10,119 10, % 53,499 52, % Get Married 3,124 2, % 18,435 17, % Pleasure/Vacation 255, , % 1,565,717 1,466, % Mtgs/Conventions/Incentive 11,257 7, % 92,856 85, % Conventions 8,247 5, % 56,423 52, % Corporate Meetings 2,086 1, % 22,850 20, % Incentive 1, % 17,225 15, % Other Business 11,501 12, % 85,002 82, % Visit Friends/Rel. 35,431 34, % 220, , % Gov't/Military 2,336 3, % 15,999 20, % Attend School % 3,671 3, % Sport Events 1,853 1, % 22,919 14, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 4,039 4, % 38,651 34, % Non-Group 306, , % 1,910,374 1,790, % Package Trip 66,022 69, % 365, , % No Package 244, , % 1,583,708 1,453, % Net True Independent 242, , % 1,568,071 1,438, % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

15 Page 15 T A B L E 5. T O T A L U. S E A S T V I S I T O R S B Y A I R (Includes States East of Rocky Mountains) 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 1,850,030 1,770, % 11,319,274 11,250, % TOTAL VISITORS 177, , % 1,081,279 1,063, % Domestic 166, , % 1,039,320 1,028, % International 10,334 8, % 41,959 34, % AVERAGE DAILY CENSUS 59,678 57, % 53,393 52, % ISLANDS VISITED O'ahu 112, , % 643, , % O'ahu only 65,185 63, % 392, , % Kaua'i 34,415 33, % 211, , % Kaua'i only 12,559 12, % 84, , % Maui County 67,979 62, % 406, , % Maui 66,676 61, % 398, , % Maui only 28,276 27, % 196, , % Moloka'i * 1,562 1, % 9,505 9, % Moloka'i only * % % Lāna'i * 2,353 2, % 15,483 15, % Lāna'i only * % 1,865 1, % Hawai'i Island 40,814 38, % 247, , % Kona side 33,953 31, % 209, , % Hilo side 16,759 15, % 99,567 97, % Hawai'i Island only 13,596 13, % 98,156 93, % Any Neighbor Island 111, , % 688, , % NI only 64,722 62, % 438, , % O'ahu & NI 47,255 41, % 250, , % Any one island only 120, , % 773, , % Multiple Islands 57,112 50, % 307, , % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 109, , % 667, , % Hotel only 86,090 85, % 539, , % Plan to stay in Condo 30,138 25, % 170, , % Condo only 19,275 17, % 116, , % Plan to stay in Timeshare 19,246 17, % 120, , % Timeshare only 13,506 12, % 87,379 87, % Cruise Ship 5,689 5, % 39,667 41, % Friends/Relatives 20,505 19, % 128, , % Bed & Breakfast 2,148 1, % 14,427 13, % Other 3,102 3, % 19,854 20, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

16 Page 16 T A B L E 5. T O T A L U. S E A S T V I S I T O R S B Y A I R (CONT.) (Includes States East of Rocky Mountains) 2013P 2012 % CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 146, , % 851, , % Honeymoon 8,429 10, % 47,678 51, % Get Married 1,575 1, % 10,475 11, % Pleasure/Vacation 138, , % 805, , % Mtgs/Conventions/Incentive 14,710 7, % 105, , % Conventions 11,941 3, % 64,355 60, % Corporate Meetings 1,491 2, % 19,757 20, % Incentive 1,565 1, % 26,262 24, % Other Business 5,295 5, % 43,032 43, % Visit Friends/Rel. 19,786 20, % 125, , % Gov't/Military 3,536 4, % 21,447 29, % Attend School % 2,360 2, % Sport Events % 7,649 8, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 6,062 5, % 56,903 55, % Non-Group 171, , % 1,024,376 1,007, % Package Trip 40,022 42, % 255, , % No Package 137, , % 825, , % Net True Independent 135, , % 810, , % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

17 Page 17 T A B L E 6. T O T A L J A P A N V I S I T O R S B Y A I R 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 790, , % 4,876,146 4,773, % TOTAL VISITORS 128, , % 825, , % Domestic % 3,646 3, % International 127, , % 822, , % AVERAGE DAILY CENSUS 25,504 26, % 23,000 22, % ISLANDS VISITED O ahu 122, , % 791, , % O ahu only 103, , % 668, , % O ahu one day or less Kaua i 2,701 2, % 17,336 15, % Kaua i only % 2,193 1, % Kaua i one day or less Maui County 6,199 5, % 46,090 39, % Maui 6,117 5, % 45,333 38, % Maui only 747 1, % 7,086 5, % Maui one day or less Moloka i * % % Moloka i only * % % Moloka i one day or less * Lāna i * % 909 1, % Lāna i only * 0 0 NA % Lāna i one day or less * Hawai i Island 19,229 19, % 116, , % Kona side 14,300 14, % 77,689 72, % Hilo side 6,160 6, % 48,681 47, % Hawai i Island only 4,374 3, % 20,287 18, % Hawai i Island one day or less Any Neighbor Island* 25,061 26, % 157, , % NI only 6,270 6, % 33,885 27, % O ahu & NI* 18,791 19, % 123, , % Any one island only* 108, , % 697, , % Multiple Islands* 19,397 21, % 128, , % Avg. Islands Visited* % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 110, , % 722, , % Hotel only 107, , % 704, , % Plan to stay in Condo 14,091 13, % 79,101 70, % Condo only 11,276 10, % 64,319 58, % Plan to stay in Timeshare 5,210 5, % 29,166 29, % Timeshare only 3,900 4, % 23,948 24, % Cruise Ship % 1, % Friends/Relatives 1,659 1, % 10,950 8, % Bed & Breakfast % 1,108 1, % Other % 1, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

18 Page 18 T A B L E 6. T O T A L J A P A N V I S I T O R S B Y A I R (CONT.) 2013P 2012 % CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 109, , % 684, , % Honeymoon 16,206 18, % 134, , % Get Married 5,629 5, % 34,601 34, % Pleasure/Vacation 92,547 93, % 547, , % Mtgs/Conventions/Incentive 7,720 8, % 62,247 34, % Conventions 2,351 5, % 8,592 12, % Corporate Meetings % 1,106 6, % Incentive 5,200 3, % 53,186 16, % Other Business % 4,957 6, % Visit Friends/Rel. 2,059 2, % 14,156 13, % Gov't/Military % % Attend School % 1,416 2, % Sport Events 611 2, % 6,664 16, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 30,902 37, % 224, , % Non-Group 97,461 95, % 601, , % Package Trip 94,190 93, % 612, , % No Package 34,173 38, % 213, , % Net True Independent 31,824 33, % 186, , % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

19 Page 19 T A B L E 7. T O T A L C A N A D I A N V I S I T O R S B Y A I R 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 321, , % 4,046,761 4,099, % TOTAL VISITORS 26,237 25, % 320, , % Domestic 14,416 13, % 128, , % International 11,821 11, % 191, , % AVERAGE DAILY CENSUS 10,359 9, % 19,088 19, % ISLANDS VISITED O ahu 13,686 12, % 134, , % O ahu only 8,597 7, % 89,219 83, % Kaua i 3,554 3, % 42,220 41, % Kaua i only 1,343 1, % 19,552 18, % Maui County 12,668 12, % 164, , % Maui 12,618 12, % 162, , % Maui only 7,685 7, % 119, , % Moloka i * % 2,598 2, % Moloka i only * % % Lāna i * % 3,716 3, % Lāna i only * % % Hawai i Island 5,141 5, % 60,109 60, % Kona side 4,623 4, % 54,567 54, % Hilo side 1,852 2, % 19,587 19, % Hawai i Island only 2,021 2, % 31,049 29, % Any Neighbor Island* 17,640 17, % 231, , % NI only 12,551 12, % 185, , % O ahu & NI* 5,089 4, % 45,704 61, % Any one island only* 19,671 18, % 259, , % Multiple Islands* 6,566 6, % 60,641 (17,753) % Avg. Islands Visited* % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 13,054 13, % 148, , % Hotel only 10,017 10, % 113, , % Plan to stay in Condo 10,175 8, % 128, , % Condo only 7,831 6, % 105,033 97, % Plan to stay in Timeshare 2,096 2, % 28,574 29, % Timeshare only 1,495 1, % 20,574 21, % Cruise Ship % 5,675 6, % Friends/Relatives 1,259 1, % 14,176 13, % Bed & Breakfast % 4,834 4, % Other % 2,611 2, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

20 Page 20 T A B L E 7. T O T A L C A N A D I A N V I S I T O R S B Y A I R (CONT.) 2013P 2012 % CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 24,328 23, % 300, , % Honeymoon 1,169 1, % 6,757 7, % Get Married % 2,029 2, % Pleasure/Vacation 23,152 22, % 294, , % Mtgs/Conventions/Incentive % 11,193 14, % Conventions % 7,812 9, % Corporate Meetings % 1,292 1, % Incentive % 2,452 3, % Other Business % 2,284 2, % Visit Friends/Rel. 1,026 1, % 11,487 10, % Gov't/Military % % Attend School % % Sport Events % 1,613 1, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour % 6,708 8, % Non-Group 25,888 24, % 313, , % Package Trip 6,133 6, % 76,502 79, % No Package 20,104 18, % 243, , % Net True Independent 19,948 18, % 241, , % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

21 Page 21 Table 8. CRUISE SHIP VISITORS 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 108, , % 1,261,276 1,261, % TOTAL VISITORS 10,091 9, % 169, , % ARRIVED BY SHIP NA 100,422 89, % ARRIVED BY AIR 9,611 9, % 68,846 73, % ISLANDS VISITED Oahu 10,091 9, % 167, , % Kauai 9,890 9, % 152, , % Maui County 9,897 9, % 159, , % Maui 9,897 9, % 159, , % Molokai % 3,158 2, % Lanai % 4,362 3, % Hawai i Island 9,880 9, % 161, , % Average Islands Visited % % AVERAGE LENGTH OF STAY Days in Hawaii before Cruise % % Days in Hawaii during Cruise % % Days in Hawaii after Cruise % % Total days in Hawai i % % ACCOMMODATIONS Hotel 8,318 8, % 68,170 78, % Hotel only 7,715 7, % 56,866 68, % Condo % 7,799 7, % Condo only % 1,963 2, % Timeshare % 6,795 6, % Timeshare Only % 3,355 2, % Bed & Breakfast % 1,910 1, % Bed & Breakfast only % 9, % Friends & relatives % 3,855 3, % Other accommodation % 6,950 6, % Accommodation (NET) 8,838 8, % 80,122 89, % Cruise only 1,253 1, % 89,145 72, % TRAVEL STATUS % First timers % Repeat visitors Source: Hawai i Tourism Authority

22 Page 22 Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2013 vs 2012 July STATEWIDE HONOLULU KAHULUI KONA HILO LĪHU E %Chge %Chge %Chge %Chge %Chge %Chge Total Seats 995, , % 706, , % 176, , % 50,969 57, % 5,456 5, % 56,074 56, % Scheduled Seats 987, , % 698, , % 176, , % 50,969 57, % 5,456 5, % 56,074 56, % Charter seats 8,180 8, % 8,180 8, % Domestic Seats 701, , % 418, , % 171, , % 50,447 57, % 5,456 5, % 55,552 56, % Scheduled Seats 697, , % 414, , % 171, , % 50,447 57, % 5,456 5, % 55,552 56, % Charter seats 4,692 5, % 4,692 5, % US West 617, , % 341, , % 165, , % 50,447 57, % 5,456 5, % 55,552 56, %...Anchorage 4,867 4, % 4,867 4, % Bellingham 8,881 4, % 6,874 4, % 2,007 0 NA Boise NA NA Denver 7,826 9, % 5,642 5, % 728 1, % 728 1, % %...Eugene NA NA...Fresno 2,007 1, % 2,007 1, % Las Vegas 24,949 26, % 24,949 24, % 0 2, % Los Angeles 234, , % 109, , % 69,259 62, % 22,816 23, % 4,840 4, % 27,931 28, % Oakland 30,659 35, % 12,896 12, % 12,896 12, % 2,826 4, % 2,041 4, % Phoenix 48,689 50, % 25,509 25, % 10,640 11, % 5,890 5, % 6,650 6, %...Phoenix Mesa 3,122 0 NA 3,122 0 NA Portland 20,889 19, % 13,981 12, % 6,908 6, % Sacramento 12,896 14, % 8,029 8, % 4,867 6, % Salt Lake City 8,091 8, % 8,091 8, % San Diego 28,582 21, % 13,981 13, % 9,734 7, % 4,867 0 NA San Francisco 93,358 93, % 56,413 51, % 19,408 24, % 11,279 11, % % 5,642 5, % San Jose 26,256 32, % 8,493 12, % 12,896 10, % 2,041 4, % 2,826 4, %...Santa Maria 2,007 0 NA 2,007 0 NA Seattle 55,714 50, % 30,258 24, % 15,722 15, % 4,867 4, % 4,867 4, %...Spokane NA NA Stockton 1,784 0 NA 1,784 0 NA US East 79,400 77, % 72,642 69, % 6,758 8, % Atlanta 9,464 9, % 9,464 9, % Chicago 17,546 16, % 17,546 15, % 0 1, % Dallas 20,274 20, % 13,516 13, % 6,758 6, % Houston 7,998 7, % 7,998 7, %...New York JFK 9,114 9, % 9,114 9, % Newark 7,502 7, % 7,502 7, % Washington D.C. 7,502 7, % 7,502 7, % Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2013 vs 2012 (Cont.) July STATEWIDE HONOLULU KAHULUI KONA HILO LĪHU E %Chge %Chge %Chge %Chge %Chge %Chge International Seats 293, , % 288, , % 4,418 5, % % 0 0 NA % Scheduled Seats 290, , % 284, , % 4,418 5, % % 0 0 NA % Charter Seats 3,488 3, % 3,488 3, % Japan 174, , % 174, , % Fukuoka 15,035 13, % 15,035 13, % Nagoya 17,316 13, % 17,316 13, % Osaka 28,804 28, % 28,804 28, % Sapporo 3,367 0 NA 3,367 0 NA Tokyo-HND 27,807 27, % 27,807 27, % Tokyo-NRT 82,588 83, % 82,588 83, % Canada 12,363 14, % 6,901 8, % 4,418 5, % % % Vancouver 12,363 14, % 6,901 8, % 4,418 5, % % % Other Asia 39,343 34, % 39,343 34, % Seoul 30,208 32, % 30,208 32, % Shanghai 3,432 2, % 3,432 2, % Taipei 5,703 0 NA 5,703 0 NA Oceania 35,810 25, % 35,810 25, %...Auckland 7,774 3, % 7,774 3, % Brisbane 3,367 0 NA 3,367 0 NA Melbourne 3,333 0 NA 3,333 0 NA Sydney 21,336 21, % 21,336 21, % Other 27,628 24, % 27,628 24, % Apia % % Christmas % % Guam 10,788 8, % 10,788 8, % Majuro 2,170 2, % 2,170 2, % Manila 8,094 8, % 8,094 8, % Nadi % % Pago Pago 3,626 2, % 3,626 2, % Papeete 1,036 1, % 1,036 1, % Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division

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