ELEVATE YOUR BUSINESS IN 2018

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1 ELEVATE YOUR BUSINESS IN 2018 MELBOURNE CONVENTION & EXHIBITION CENTRE finefoodaustralia.com.au 21,291 qualified buyers (Melbourne 2016)

FINE FOOD AUSTRALIA 2018 Fine Food Australia is the country s leading trade exhibition, and has been connecting buyers and sellers within the foodservice, hospitality and retail industries for over

Returning to the Melbourne Convention & Exhibition Centre, the 2018 show will not only present new and innovative products from Australia, but also showcase international produce from over 60

This year s event will feature three theatres: The Café Stage, presented by our Platinum Sponsor Freedom Foods, will host demonstrations and educational sessions dedicated to the café industry The

who will share their experience and knowledge on key trends in the foodservice industry Our partnership with the Foodservice Suppliers Association of Australia (FSAA) will also bring content

* CAB audited visitor number SHOW HIGHLIGHTS 71 88 % Source new suppliers sales leads generated on average per exhibitor of exhibitors were satisfied with Fine Food Australia 90 % 91 VISITORS ARE

with industry trends JOB FUNCTION 40% OWNER (Owner/Proprietor, CEO/Company Director, Managing Director, General Manager) 18% BD & MARKETING (Food Technologist, Purchasing or Buying, Sales/Marketing)

2 FINE FOOD AUSTRALIA 2018 Fine Food Australia is the country s leading trade exhibition, and has been connecting buyers and sellers within the foodservice, hospitality and retail industries for over 34 years. More than 1000 exhibitors consider this as a premier event to showcase their products and services. Returning to the Melbourne Convention & Exhibition Centre, the 2018 show will not only present new and innovative products from Australia, but also showcase international produce from over 60 countries. This year s event will feature three theatres: The Café Stage, presented by our Platinum Sponsor Freedom Foods, will host demonstrations and educational sessions dedicated to the café industry The Innovations in Patisserie Stage, presented by Callebaut, will bring new techniques and expert advice by leading pastry chefs The Talking Food Stage returns with an all new lineup of industry insiders who will share their experience and knowledge on key trends in the foodservice industry Our partnership with the Foodservice Suppliers Association of Australia (FSAA) will also bring content specifically designed to facilitate growth within the industry. If you miss Fine Food Australia 2018, you ll miss the chance of meeting over 26,805 local and international trade buyers *. * CAB audited visitor number SHOW HIGHLIGHTS % Source new suppliers sales leads generated on average per exhibitor of exhibitors were satisfied with Fine Food Australia 90 % 91 VISITORS ARE LOOKING TO: Source new products / innovations of exhibitors were satisfied with the quality of visitors to their stand of visitors said Fine Food % Australia is important to their business Keep up with industry trends JOB FUNCTION 40% OWNER (Owner/Proprietor, CEO/Company Director, Managing Director, General Manager) 18% BD & MARKETING (Food Technologist, Purchasing or Buying, Sales/Marketing) 16% HOSPITALITY MANAGER (Catering Manager, F&B Manager, Operations Manager, Supervisor/Manager) 12% FOOD TRADE (Baker, Barista, Barperson/Waiter, Butcher, Consultant, Food Consultant, Retail Assistant) 12% CHEFS (Chef or Cook, Exec Chef/Head Chef, Pastry Chef, Sous Chef/Expediter/Chef De Partie) VISITOR STATISTICS WHO SHOULD EXHIBIT? Industry segments represented at Fine Food Australia: FOODSERVICE EQUIPMENT FOOD AND BEVERAGE HOSPITALITY & RETAIL EQUIPMENT Bakery Blenders Cabinets Cookware Dishwashers Flooring Fridges Fryers Ice makers Kitchenware Ovens Packaging Food Safety & Handling Bakery Coffee Confectionery Dairy Drinks Fresh Fruit & Vegetables Gourmet Ingredients Meat Native Game Organic Sauces Seafood Smallgoods Wine Healthy Living Audiovisual Barware Bedding Cleaning Entertainment Furniture Gaming * CAB audited visitor number Interiors POS systems Security Tableware Uniforms Fit Out & Design As an employee of Coyo it was an absolute honour to provide information about our products and to educate potential buyers and consumers about the benefits of our dairy free, gluten free, organic coconut yoghurt and ice creams. I would highly recommend any new and upcoming business to attend this event, it is certainly valuable to your brand. People who attend this event are there for a reason and in search of wonderful, innovative companies. Beck Hall 2017 Exhibitor EXHIBITOR BENEFITS: Fine Food Australia provides an unmatched resource for food businesses to actively pursue new sales and generate strong leads. Turn your passion into profit and generate genuine sales leads Discover new business and stay close to your existing customers Stay ahead of your competition and protect your market share Present and demonstrate your products Meet decision makers face to face Launch new products Raise your profile Support resellers and find new distributors Inspire and educate your market Connect with industry peers 2% OTHER (Apprentice, Education and Training, Student, Teacher or Training, Other) This is an important industry event for us to be involved in. The event puts us in contact with all the key people within the industry to discuss trends and opportunities in the sector. It is also an opportunity to see new and innovative products/ processes from Australia and internationally. Karen Baldwin Department of Industry, Innovation and Science 2 FINE FOOD AUSTRALIA FINE FOOD AUSTRALIA 2018

MARKETING CAMPAIGN OVERVIEW Showcase your company to key decision makers looking for innovative and new products within the retail industry.

Maximise your chance to meet the baking industry s top decision makers and buyers who are actively seeking cutting edge solutions for their business.

equipment. The 2018 marketing campaign is targeted specifically to engage with qualified food industry buyers.

foodservice outlets. P artners & Supporters: Invitations distributed through the networks of exhibitors, associations and media partners.

D igital Marketing: Online advertisements on widely browsed industry websites. E mail Campaign: Driving registrations with regular show updates and reminders.

3 Promote your brand to our largest segment of visitors from the foodservice and hospitality sector. Meet prospective buyers from restaurants, cafés, QSRs, pubs, bars, hotels, caterers, venues, health care, aged care, wholesalers and distributors. MARKETING CAMPAIGN OVERVIEW Showcase your company to key decision makers looking for innovative and new products within the retail industry. Ranging from supermarkets, convenience, deli/gourmet and liquor segments, Fine Food Australia brings the opportunity to increase your brand profile with these highly influential buyers. Maximise your chance to meet the baking industry s top decision makers and buyers who are actively seeking cutting edge solutions for their business. Fine Food Australia is the perfect platform to showcase the latest technologies, equipment and new products to visitors from this sector, who are actively seeking to purchase bakery products and equipment. The 2018 marketing campaign is targeted specifically to engage with qualified food industry buyers. Some key marketing channels used include: Connect with some of the industry s largest names such as: EXHIBITOR MARKETING TOOLS Direct Mail: content driven direct mail distributed to contacts and foodservice outlets. P artners & Supporters: Invitations distributed through the networks of exhibitors, associations and media partners. P ublicity: Professional PR agency is engaged to maximise reach through editorial in trade journals and consumer publications. D igital Marketing: Online advertisements on widely browsed industry websites. E mail Campaign: Driving registrations with regular show updates and reminders. Cafe/Coffee Shop/Tea Room 20% Catering 15% Club/Bar/Venue 10% Hotel & Accommodation 8% Fast Food/Quick Service 7% Pizzeria/Independent Takeaway/Sandwich Shop 5% Educational Facility/Canteen 5% Health Care & Aged Care 3% Social media & blog post opportunities Exhibiting tips and advice Digital banners & signatures Most Outstanding Marketing Campaign HIGHLY COMMENDED Best Trade Show over 10,000m2 Germany Belgium Supermarket 40% Independent Food Store/Specialist Food Store 37% Butcher/Deli/Gourmet Store 14% IMPORT AND EXPORT Fine Food Australia is the must attend event for international buyers sourcing products from the Asia Pacific region. 9% Each year the number of import and export sales generated at the show has increased. More than 1000 international buyers from 60 countries from around the world attend the event. It has been estimated that in the 12 months post Fine Food Australia, over $40 million in export orders have been generated as a direct result of participation at event. Fine Food Australia was a great event to attend with our local region as it was a very collaborative and encouraging environment with mutual goals in place. This collaboration worked for both small and larger businesses as well! Brigid Woolnough KOKOPOD Chocolate Denmark Cambodia Brunei Poland Turkey Cyprus Taiwan UK Ireland China USA South Korea Spain Japan Tunisia Hong Kong & Macau Philippines Colombia Peru Pakistan Thailand Switzerland Malaysia Italy Singapore Greece South Africa 5 FINE FOOD AUSTRALIA 2018 Mongolia France Chile Nepal India Austria Israel 4 FINE FOOD AUSTRALIA 2018 Iran Vietnam Indonesia Papua New Guinea Vanuatu Cook Islands Tonga Fiji Mauritius United Arab Emirates New Zealand Saudi Arabia FOODSERVICE & HOSPITALITY 27% Opportunity to provide new product press releases to Fine Food Australia PR agency for potential promotion T rade media partnerships secured: Baking Business, Foodservice Magazine, Hospitality Magazine, Open House Magazine, Retail World, Prepared Foods and more. RETAIL VISITORS Restaurant Printed visitor invitations and customised invitation T elemarketing: Personalized conversations with visitors to drive registrations over the phone. Netherlands Convenience Store Fine Food Australia logo include this in your own marketing materials WINNER 7-Eleven, Aldi, Coles Myer, David Jones, Foodworks, IGA, Metcash, Nestle, Woolworths, and Baker s Delight. HOSPITALITY & FOODSERVICE VISITORS Promote your presence at the expo with these additional free tools available: RETAIL Fonterra, Gloria Jean s, Hilton Hotel, Intercontinental, McDonald s Australia, Qantas, Retail Zoo Sofitel, Virgin Australia, Village Cinemas, Bidvest Australia, Crown Melbourne, Attica, Delaware North, Compass Group, Epicure, Etihad Stadium and many more. A quick cross reference of the key foodservice and hospitality visitors in 2016 reveals the quality of leads you can expect at this year s event: RETAIL IMPORT & EXPORT FOODSERVICE AND HOSPITALITY

ACF CULINARY CHALLENGE PACKAGING INNOVATIONS IN PATISSERIE STAGE by Callebaut FOOD TALKING FOOD STAGE by Silver Chef STARTUP SPECIALTY 2018 FLOOR PLAN CATERING EQUIPMENT NETWORKING LOUNGE HOSPITALITY

DON T MISS OUT BOOK NOW SPACE ONLY Bare floor space, ideal for larger exhibitors who wish to build their own stand.

4 ACF CULINARY CHALLENGE PACKAGING INNOVATIONS IN PATISSERIE STAGE by Callebaut FOOD TALKING FOOD STAGE by Silver Chef STARTUP SPECIALTY 2018 FLOOR PLAN CATERING EQUIPMENT NETWORKING LOUNGE HOSPITALITY FITOUT & DESIGN DRINKS RETAIL & TECHNOLOGY CAFÉ STAGE by Freedom Foods DAIRY WORLD MEAT & SEAFOOD FLAVOURS OF THE WORLD NATURAL, FREE FROM, ORGANIC & FRESH Floor plan is accurate at time of printing. DON T MISS OUT BOOK NOW SPACE ONLY Bare floor space, ideal for larger exhibitors who wish to build their own stand. AU $580 per square metre + GST SHELL SCHEME Space plus walls, carpet, spotlights and fascia with company name AU $645 per square metre + GST WALK ON PACKAGE Shell scheme plus lockable counter, shelves, table, chairs and one 4amp power outlet. AU $710 per square metre + GST RATES INCLUDE Exhibitor manual, profile in the show directory, website listing with profile and product index, visitor invitations, access to our PR agency pre show, floor cleaning and exhibitor cocktail function. SPONSORSHIP OPPORTUNITIES To enhance your impact at the show, a limited number of exclusive sponsorship opportunities are available. Please contact one of the Fine Food team today to find out more. Phone FINE FOOD AUSTRALIA 2018 FINE FOOD AUSTRALIA

4500 mconstan@divcom.net.au Jacqui Summerhill Event Sales Manager +61 3 9261 4533 jsummerhill@divcom.net.au Tahlia Petyanszki Marketing Manager +61 3 9261 4693 tpetyanszki@divcom.net.au Sunni Bracko Event Coordinator +61 3 9261 4678 sbracko@divcom.

5 FINE FOOD AUSTRALIA 2018 MELBOURNE CONVENTION & EXHIBITION CENTRE finefoodaustralia.com.au OPENING HOURS Monday 10 Sep am 6pm Tuesday 11 Sep am 6pm Wednesday 12 Sep am 6pm Thursday 13 Sep am 4pm THE TEAM Supporters Minnie Constan Event Director mconstan@divcom.net.au Jacqui Summerhill Event Sales Manager jsummerhill@divcom.net.au Tahlia Petyanszki Marketing Manager tpetyanszki@divcom.net.au Sunni Bracko Event Coordinator sbracko@divcom.net.au Joseph Maiava jmaiava@divcom.net.au Kriti Sharma Marketing Assistant ksharma@divcom.net.au Bake Skills Australia Supporting Quality, Training and Professionalism in Baking Jareth Richardson jrichardson@divcom.net.au Cathie Harper charper@divcom.net.au Recognised as a global event by the Union des Foires Internationales A member of the Exhibition & Event Association of Australasia Exhibiting at Fine Food Australia was a fantastic experience for our business. We made contact with some great potential customers and even received some orders while we were exhibiting. It is definitely something we would like to be a part of again! 2017 Exhibitor Organised by Diversified Communications brings over 33 years of premium exhibition experience together with an extensive range of food industry events, including Fine Food Australia, foodpro, FoodTech Qld and Commercial Drinks. With this combined experience and knowledge, you can be sure that Fine Food Australia 2018 will give you the best return on investment.

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