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1 MEDIA KIT 2018
2 Access Australia QantasLink connects regional communities to one another, to Australia s capital cities and to any of the great destinations of the world via Qantas s global network. INDIAN OCEAN 08:00 ARAFURA SEA 09:30 Thursday Island HORN ISLAND 10:00 TIMOR SEA Derby BROOME Kalumburu Oombulgurri Wyndham KIMBERLEY Halls Creek Melville Island Maningrida Oenpelli Jabiru ARNHEM LAND Batchelor KAKADU Daly River Pine Creek Wadeye Katherine Ngukurr DARWIN KUNUNURRA Daly Waters MCARTHUR RIVER Newcastle Waters Kalkarindji NORTHERN TERRITORY GOVE (Nhulunbuy) Gulf of Carpentaria CAPE Coen YORK PENINSULA GREAT BARRIER Laura Cooktown Borroloola Mossman Port Douglas Mareeba Mungana Karumba Atherton Burketown Normanton Tully Doomadgee Croydon Georgetown Forsayth Ingham GULF COUNTRY Tennant Creek Ayr Camooweal Tanami Kajabbi Charters Towers Bowen PORT HEDLAND Julia Creek PROSERPINE HAMILTON ISLAND Dampier GREAT SANDY DESERT KARRATHA MT ISA CLONCURRY Richmond Hughenden Marble Bar MACKAY Onslow Barrow Creek Exmouth Pannawonica Telfer Dajarra LEARMONTH QUEENSLAND Solomon MORANBAH PILBARA Winton Saraji Tom Price Blair Athol Boulia Yeppoon PARABURDOO NEWMAN Jigalong GIBSON DESERT EMERALD ALICE SPRINGS LONGREACH Blackwater ROCKHAMPTON BARCALDINE Areyonga CHANNEL GLADSTONE Springsure Bedourie BLACKALL Biloela Moura Carnarvon Kaltukatjara Yaraka Theodore Monto COUNTRY BUNDABERG WESTERN ULURU Uluru Windorah HERVEY BAY Finke SIMPSON DESERT Gayndah Maryborough Birdsville Augathella Injune AUSTRALIA Warburton Amata Ernabella Gympie CHARLEVILLE ROMA Meekatharra Wiluna Kingaroy Noosa Quilpie Mitchell Miles MAROOCHYDORE (SUNSHINE COAST) Dalby Kalbarri Cue Oodnadatta BRISBANE TOOWOOMBA GREAT VICTORIA DESERT Moonie Thargomindah Mount Magnet Moomba Cunnamulla St George GOLD COAST Yalgoo Lake Goondiwindi GERALDTON Mullewa Laverton Eyre Dirranbandi L. Gregory Texas Leonora Coober Pedy Mungindi Casino Lismore Norfolk Island BALLINA (700km ) Morawa Tenterfield L. Blanche Tibooburra Three Springs SOUTH Lightning Ridge Menzies Marree MOREE Milparinka Inverell Grafton Dalwallinu Maralinga Bourke Walgett Glen Innes AUSTRALIA COFFS HARBOUR Andamooka Narrabri Moora Cook Wynbring Leigh Creek Lake ARMIDALE KALGOORLIE OLYMPIC DAM Coolgardie Boulder Karonie Lake Frome Coonamble Gunnedah Southern Cross Kambalda NULLARBOR PLAIN Parachilna Kempsey Woomera Torrens Coonabarabran TAMWORTH Northam Merredin Widgiemooltha Lake Everard Wilcannia Cobar Eucla Nyngan PORT MACQUARIE Coorabie PenongLake Gairdner Gilgandra PERTH Hawker Broken Hill Scone Taree LORD HOWE ISLAND Fremantle Norseman Ceduna Olary Forster Kondinin Smoky Bay Port Augusta NEW SOUTHDUBBO Muswellbrook Mandurah Brookton Yunta Menindee Streaky Bay WHYALLA Maitland Narrogin Harvey Newdegate Peterborough Ivanhoe NEWCASTLE Parkes Bunbury Collie Wagin Port Pirie Orange WALES Bathurst Lithgow Busselton Katanning Ravensthorpe Cowell Burra Gosford Margaret River Great Australian Katoomba West Wyalong Hopetoun Esperance Renmark SYDNEY Augusta Manjimup Bight Berri MILDURA Griffith Hay Wollongong Northcliffe Mount Barker PORT LINCOLN Goulburn Denmark Narrandera Yass Kiama Walpole Albany ADELAIDE Ouyen Nowra Murray Bridge Pinnaroo WAGGA WAGGA Gundagai Tailem Bend Swan Hill Deniliquin CANBERRA Victor Harbor Meningie Tocumwal Batemans Bay KANGAROO ISLAND Birchip ALBURY Cooma PACIFIC Bordertown Shepparton VICTORIA Narooma Wodonga Wangaratta Mt Kosciuszko 2228m Kingston South East Horsham Bendigo Bombala Naracoorte OCEAN Eden Ararat Seymour Alexandra Millicent Hamilton Ballarat Mount Gambier MELBOURNE MELBOURNE (AVALON) Geelong Sale Portland Moorabbin Warrnambool Colac Traralgon Groote Eylandt WEIPA GREAT CAIRNS TOWNSVILLE DIVIDING GREAT RANGE DIVIDING CORAL SEA RANGE REEF R O U T E K E Y QantasLink routes Qantas Club and Qantas regional lounge locations Qantas Group international gateway port National capital 2018 MAPgraphics, Brisbane. Since 1989 King Island Bass Wilsons Promontory Strait Flinders Island Smithton Burnie Georgetown DEVONPORT LAUNCESTON Savage River Longford St Helens Rosebery Bicheno Queenstown Campbell Town Strahan TASMANIA Orford Strathgordon Huonville Port Arthur HOBART TASMAN SEA 2
3 Reach 6 million * QantasLink passengers annually fly with Australia s largest regional airline Source *Qantas internal data, Oct
4 The readers Place your brand in direct contact with 1 MILLION^ business and leisure passengers with each issue of Spirit magazine^ ^Based on bimonthly average. Source: Qantas Traffic and Capacity Statistics, Full Year Report, January 2017 Who they are Where they live Why they re travelling What they do en route 52% MALE and 48% FEMALE 45% are ABs ALMOST 1 IN 2 is years old** 46 is the average age 1 IN 3 earns $100K-$200K+** $104,712 Average household income, which is $14,318 higher than the population average 1 IN 4 passengers is a business decision-maker 32% live in major metro areas 50% live in urban areas 19% live in regional areas Of those passengers who have travelled for business in the past six months: 75% MALE 25% FEMALE Of those passengers who have travelled for leisure in the past six months: 56% MALE 44% FEMALE 68% of passengers are travelling for business purposes 39% plan to tour interstate by car in the next 12 months 120% more likely to take multiple short breaks than the general population 1 IN 4 prefers to take package tours 1 IN 2 (55%) is a professional or a manager*** 19% are business owners*** Source *Emma, December 2015 **Red Planet Survey, March 2016 ***Qantas Customer Advisory Panel 4
5 The QantasLink passenger Who is reading Why they are reading How they engage Travel behaviour Passengers who are flying for combined business and leisure purposes are more likely to read the magazine 43% seek travel information and inspiration 1 IN 3 seeks the latest restaurants, events and entertainment 91% of QantasLink passengers spend 10 minutes to up to one hour reading the magazine 77% of QantasLink passengers read the Out & About section either every flight or most flights They are MORE LIKELY to read restaurant, accommodation, event, food and wine articles 46% of QantasLink passengers take Spirit magazine home 67% of QantasLink passengers have taken a holiday for 3+ nights, 2-6 times in the past 12 months 63% prefer to stay in a 4/5-star hotel 74% strongly agree they usually book their travel themselves 1 IN 2 strongly agrees they like to explore new destinations for their holidays Source *Qantas Customer Advisory Panel, 24 June 10 July, 2016 (number of Frequent Flyers: 1779) 5
6 Distribution CONTENT More than 20,800 flights every two months One million passengers per edition On board all QantasLink Australia flights 56 metropolitan and regional ports SECTIONS News & Views Out & About Food & Drink Heart & Soul Up & Away Mainland capital cities and key regional centres All mining charters in Queensland and WA Network Aviation (major mining charter airline), WA All Domestic, Chairman s, Platinum and Club Lounges BI-MONTHLY QANTAS DISTRIBUTION Each issue remains on board for two months All QantasLink Domestic flights All Qantas Domestic Chairman s, Platinum and Club Lounges 6
7 Spirit magazine The trusted voice of regional Australia, Spirit magazine brings our heartland to life through entertaining, informative and inspiring content from in-the-know travel features that showcase local secrets to expert coverage of regional business, all written by highly respected local journalists. 7
8 The sections News Views What s going on around the country NEWS & VIEWS Jason Ierace p10 FIELDS OF GOLD The My Town competition entries that won over our judges p16 The five best places to ring in the new year (including the towns that party twice) p18 Goodbye Commodore, hello Stinger. Has the Aussie muscle car been replaced? p20 Why news presenter Natalie Barr will always love the beaches of Bunbury Bringing the QantasLink spirit to life, this section includes airline news, insider travel tips and staff profiles, as well as regular columns on gadgets, motoring, books and wellbeing. It also focuses on prominent regional Australians sharing their worklife stories, career paths and the important lessons they have learned. p90 IN GOOD HANDS The regional artisans switching high-street wares for old-school trades Heart Soul Discover what makes Australia tick HEART & SOUL Heart & Soul highlights the people who live in regional Australia and the issues that matter most to them. Written by insiders, this section includes a regionally focused issue-based story in every edition. Out travelinsider.qantas.com.au 9 About Australia s great backyard beckons OUT & ABOUT p84 p98 p114 Using expert local writers, Heart & Soul connects passengers a high proportion of whom are business travellers to relevant stories on technological advances, education and agribusiness. With evocative writing and stunning photography, the feature stories in Out & About curate the best of country, coastal and regional city destinations. Down but not out: the towns still picking up the pieces after Cyclone Debbie Mining for dummies: how much do you really know about our resources sector? How the queens of the desert put the sparkle back into The Silver City travelinsider.qantas.com.au 83 Kara Rosenlund Food p32 HOOK, LINE AND SINKER Discover Cairns tropical charms beyond the reef and rainforest p24 Tick off four Kangaroo Island bucket-list adventures in three days with kids in tow p42 The Antarctic training facility luring Tassie travellers to the heart of nowhere travelinsider.qantas.com.au 23 Drink The stories behind the flavours Out & About delivers something for every reader, from practical destination guides to fly-and-drive holiday itineraries. Each feature includes relevant pointers to help travellers get the most out of their trip and a regular events calendar to keep readers up to date with what s on in each region. FOOD & DRINK p118 REGIONAL DIARY The Woodford Folk Festival and other reasons to get flying Up Away Puzzles, flight information and maps UP & AWAY Up & Away aims to keep the QantasLink passenger who spends an average of 75 minutes on each flight well informed and entertained. It covers flight and aircraft information, plus a fun mind-stretching section with puzzles, a crossword, quiz and sudoku. Food and travel are intrinsically linked and many of Australia s best food and drink experiences happen in regional Australia. To leverage this, each issue has dedicated destination guides segmented into snackable information to help readers get the most from their visits. p122 Tease your brain with sudoku, a crossword and our all-aussie quiz p126 Everything you need to know about flying QantasLink travelinsider.qantas.com.au 117 p74 FINE FORAGING Pair top drops with fresh produce in the Grampians wine region Our trusted local food critics provide inside information on where to eat and drink for both business and leisure purposes. Spirit also features a winemaker in every issue, revealing the wines in their personal cellar and the region s best labels. travelinsider.qantas.com.au 73 8
9 Annual special reports Jan/Feb 2018 issue TRAILBLAZERS We profile those making their mark in the following categories: Arts, Health, Education, Industry, Community Connection and Food and Wine. They are more than the movers and shakers of regional Australia; just as critical are the stayers who give back to their local community. Mar/Apr 2018 issue HIGHER EDUCATION It s great to have a dream, it s even better to be able to wake up and find it s a reality. Our special Higher Education report explores how ordinary Australians have enhanced their lives, and their family s lives, through university degrees, TAFE courses and Higher Education diplomas. May/June 2018 issue FARMING & TECHNOLOGY Who are the rebels with a cause in agriculture and how are their new ways of thinking, doing and conquering the challenges of regional Australia changing the farming landscape for everyone? We find out. Jul/Aug 2018 issue TRAVEL TRENDS This special reports uncovers the travel trends for From wellness and experiential, to eco-friendly and inter-generational travel we dissect the top five trends so you know exactly how, when and where you will be holidaying in the future. Sep/Oct 2018 issue THE GREAT OUTDOORS Camping, boating, road trips: experience the unique landscapes and adventures of Australia your way. Whether the dream is to camp by your own private waterhole in the Top End, 4WD through the middle of Australia, or catch the biggest barra ever, the best of the country feels even better when there s nothing but you and the land or open road or wide blue waters. This Great Outdoors Equipment and Technology Report will list the top 20 outdoor innovations for We promise: it will change the way you tackle Australia.. Nov/Dec 2018 issue BOARDING SCHOOLS One generation, many changes: In this special report we explore the biggest changes in boarding schools in the past 30 years: from improved, home-away-from-home accommodation and specialist boarding staff training, to more inclusiveness and greater links with community. 9
10 Extend beyond Spirit magazine All content is commissioned and curated to reach QantasLink passengers across their entire travel experience 10
11 Our content ecosystem Instagram, Twitter and Pinterest Share and discover regional Australia 50,000+ followers * Travelinsider.qantas.com.au A source of inspiration and a planning tool to encourage people to visit regional Australia 206,000 users per month ** 3.1 million page views per month *** Qantas Travel Insider EDM and Qantas Red EDM A curated edit from the Travel Insider website. Offers reach to an audience with an appetite for travel 2.2 million subscribers^ Up to 3.7 million subscribers^ Sources *Social followers as of Feb 2018 **Neilson, Feb 2018 ***Google Analytics, Feb 2018 ^Qantas Internal Data, Feb
12 Travel Insider Website + Social Media 206,000 UAs * 3.1 million page views ** 2:12 average session length ** Qantas Travel Insider is where holiday dreams start... Travel Insider is one of the most visited premium lifestyle media sites in Australia (Nielsen). It offers thousands of expert insider s guides and features to help visitors plan their trips to more than 40 destinations worldwide, with a focus on the best of Australia users can explore detailed guides to all major cities and popular regional destinations through the eyes of prominent locals, award-winning writers and celebrated tastemakers whose experiences are exclusive and authentic. The site helps everyone find the best experience for them: with sections for family travel, business travel, cruising, adventure, romance, food, accommodation and more. The site also has a detailed Travel Tips section, and regularly features expert tips from high-profile travellers and celebrities. Our travel inspiration and news from the site is shared via frequent daily updates to thousands of travellers across our Twitter, Instagram and Pinterest accounts. PLANNING TOOL The ultimate inspiration and planning tool for: Destinations Experiences Lifestyle Trending ONLINE PLATFORMS Connect with us online @qftravelinsider Sources *Nielsen Feb 2018 **Google Analytics, Feb
13 Rates & deadlines 13
14 SPIRIT MAGAZINE Rates + deadlines + specs DISPLAY RATES ($AUD) AD SIZE 1x 2x 4x 6x Full Page $7500 $7275 $7056 $6844 Double Page $13,900 $13,483 $13,078 $12,686 Half Page $3325 $3225 $3128 $3034 Third Page $2500 $2425 $2352 $2281 Outside Back Cover $9500 $9215 $8938 $8670 Inside Front Cover Spread $16,250 $15,762 $15,289 $14,830 EDITION ON BOARD BOOKING DEADLINE MATERIAL DEADLINE JAN-FEB JAN 31 OCT 21 NOV MAR-APR MAR 18 DEC 22 JAN MAY-JUN MAY 27 FEB 20 MAR JUL-AUG JUL 01 MAY 22 MAY LOADINGS First Half RHP 30% SEP-OCT SEP 03 JUL 24 JUL NOV-DEC NOV 04 SEP 25 SEP RHP 10% Prior Contents 10% DIRECTORY RATES ($AUD) AD SIZE 1x 2x 4x 6x Quarter Page $1680 $1629 $1580 $1533 Eighth Page Horizontal $840 $814 $790 $766 MAGAZINE SPECS (mm) TRIM (H X W) TYPE BLEED Double Page (Supply as 2 x full pages) Full Page 250 x x x 200 Half Page vertical 250 x x x 105 INSERT RATES ($AUD) COST PER 000 2PP 4PP 8PP 12PP 16PP 32PP Half Page horizontal 111 x Third Page 250 x x x 73 $150 $240 $400 $550 $600 $1048 CLASSIFIED SPECS (mm) TRIM (H X W) Qantas approval required on all inserts subject to 100% confirmation. Qantas requests all inserts to be bound. All inserts must include an advertising backing page. All inserts exclude production cost. Quarter Page Vertical 110 x 81 Eighth Page Horizontal 54 x 81 Print material to be supplied via Quickcut (Adstream), Adsend aor SENDlite. PDFs are not accepted. Rates do not include design, copy and subbing. Note The above rates are in Australian dollars and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing. 14
15 TRAVEL INSIDER TRAVEL INSIDER Website/EDM Deadlines Website/EDM Rates OPTIONS EXECUTION RATE ($AUD) CHANNELS BOOKING DATE MATERIAL DATE Display Advertising Run-of-site Double Roadblock (Desktop and Mobile) $60 per 000 Qantas Travel Insider website Minimum 1 week prior to start date 1 week prior to start date Homepage, index or destination sponsorship Double Roadblock (Desktop and Mobile) and Super Skins (Index Desktop) POA Travel Insider EDM (2 sends per month) Minimum 3 weeks prior to start date 2 weeks prior to start date Travel Insider EDM Display Advertising MREC $9,500 per send Qantas Red MREC (up to 4 sends per month) Minimum 2 weeks prior to start date 2 weeks prior to start date Qantas Red Display Advertising MREC $14,000 per send Note The above rates are in Australian dollars (AUD) and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing. 15
16 ADVERTISING ENQUIRIES National Advertising Manager Elliott Barsby T E elliott.barsby@mediumrarecontent.com NSW Account Manager Jenny Park T E jenny.park@mediumrarecontent.com NSW Account Manager Anthony Sullivan T E anthony.sullivan@mediumrarecontent.com Vic Account Manager Brittany Boys T E brittany.boys@mediumrarecontent.com WA + SA State Manager Vikki Stacy T E vikki.stacy@mediumrarecontent.com Qld Enquiries Randall Hughes Theo Coroneo
M E D I A K I T
MEDIA KIT 2019 Access Australia QantasLink connects regional communities to one another, to Australia s capital cities and to any of the great destinations of the world via Qantas s global network. INDIAN
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