TrueBlue OUR HEART IS IN THE COUNTRY

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1 TrueBlue 2019 Media Kit Reach up to 750,000 readers per issue

2 What is TRUE BLUE? TRUE BLUE is the inflight magazine for Rex Airlines. TRUE BLUE is a magazine dedicated to telling the stories of interesting Australian people, and a publication that aims to explore the industries that they work in and the places they call home. TRUE BLUE is a magazine that aims to educate readers about the first people to live on this great southern land, featuring stories, ideas and business knowledge from Indigenous Australians. Each year, over 1.5 million people travel on Rex Airlines. That s a captive audience of 250,000 people every issue, and our research has shown that the magazine is read at least twice, and often three times. These passengers are entertained throughout their journey thanks to the only inflight entertainment medium provided onboard the aircraft TRUE BLUE. This audience sits in the highest demographic of income earners (with an average income of around AU$100,000 a year), making TRUE BLUE a targeted and responsive platform upon which to advertise your brand. There is a section of TRUE BLUE dedicated to Rex Airlines, which features a welcome letter from the Chief Operating Officer, a map displaying Rex routes, news from Rex, FAQ, information on inflight safety and comfort, and some puzzles. The rest of the magazine includes travel and lifestyle features, a national event calendar, product pages, recipes to take home, interviews with people making a difference in Australia and the world, and a dedicated mining and natural resources and a business section, as most of our frequent flyers are business people who like to stay informed and abreast of local and national news and current affairs. Media Kit 2

3 Through TRUE BLUE, passengers learn about the people and the places that make regional and Oubtack Australia what it is. Everyone today is swamped with information from so many platforms and from so many different angles, that brands need to be able to offer a tight, trustworthy media mix that reaches, resonates and remains with people living in the metro, rural, regional and remote regions of Australia. That s a lot of ground to cover, and a lot of minds to engage, but Publishing ByChelle knows how to do it well. Many media agency buyers invest in Five-Metro Media with the expectation that they have also squared away potential regional customers. However, according to EMMA data (Enhanced Media Metrics Australia: a high proportion of regional consumers are either non- or light-consumers of mainstream media. At Publishing ByChelle, everyone on our team is passionate about rural, regional and remote Australia, and we also understand that Rex does carry city folk who engage in regular business across Australia. Through TRUE BLUE, our team will continually create an environment in which targeted information, ideas, travel stories, and business innovations are shared among our passengers. Airline magazine advertising is a proven method of targeting the frequent flyer, leisure and business traveller market (decision-makers and opinion leaders with high income). An aircraft cabin provides a captive environment where airline magazine advertising reaches the right audience at the right time. Frequent flyers level of engagement with inflight magazines is very high. Research shows that 80% of frequent flyers have read or looked through Rex s inflight magazine in the past month and 91% have read or looked through it in the past six months. TRUE BLUE places traditional advertising in front of elusive consumers at a time when they have no other media distractions. They are a captive audience like no other, that we know how to engage. Media Kit 3

4 Introducing Rex Airlines Regional Express, aka Rex, is Australia s largest independent regional airline. Rex operates a fleet of more than 90 aircraft, flying to over 50 destinations across Australia. Its fleet consists of 52 Swedish built Saab 340 turboprop aircraft seating 34 passengers. It serves New South Wales, South Australia, Victoria, North Queensland, Tasmania and Western Australia. The airline was established in 2002 when the Australia-wide Airlines consortium (set up by former Ansett Australia employees) acquired Hazelton Airlines and Kendell Airlines. The consortium merged the two companies and started operations in August 2002 as Rex. In 2005, Australia-wide Airlines was renamed Regional Express Holdings and partially floated on the Australian Securities Exchange. On 30 November 2005, Rex announced the acquisition of the Dubbo-based Air Link, another regional airline. Today, the Rex group comprises of Regional Express, Air freight and charter operator Pel-Air Aviation along with Dubbo based regional airline Air link as well as the Australian Airline Pilot Academy. Bamaga NPA where we f Mornington Island (Gununa) Mount Isa Burketown Doomadgee Julia Creek Karumba Normanton Richmond Cairns Townsville Hughenden Carnarvon Monkey Mia Coober Pedy Boulia Birdsville Bedourie Winton Windorah Thargomindah Longreach Charleville Quilpie Cunnamulla St George Brisbane West Wellcamp (Toowoomba) Brisbane Perth Albany Esperance Ceduna Port Lincoln Kangaroo Island (Kingscote) Port Augusta Whyalla Mount Gambier Rex Statistics 1.5 million passengers travel on Rex each year. * Each magazine (6 a year) is in front of 250,000 people. True Blue is read by at least 500,000 people (but up to 750,000) as our research has shown that each magazine is read at least twice, often three times. Adelaide Broken Hill Mildura King Island Griffith Narrandera-Leeton Wagga Wagga Burnie Dubbo Parkes Orange Bathurst Albury Melbourne Moruya Snowy Mountains (Cooma) Merimbula Lismore Grafton (Yamba) Armidale Newcastle Sydney Ballina (Byron Bay) Media Kit 4

5 Who flies on Rex Airlines? Passengers of regional airlines are a clearly defined and attractive audience. Spanning regional business professionals, regional leisure travelers and the affluent and well-educated professionals of the mining and resources sector, the passengers of Rex s airline have income profiles well above the national average. Unlike passengers on the large national airlines, TRUE BLUE audience isn t distracted with seat-back TVs and WiFi tablet access. TRUE BLUE s high quality and beautifully presented content meets its readers desire to be entertained, absorbed, and informed throughout their flight, and delivers a uniquely engaged audience for your brand advertising. 1.5 million people choose to fly on Rex Airlines every year More than 78% are business decision makers Readers average between 25 and 55 years of age 81% are in the top socio-economic bracket (AB s) The average income of readers is $150,416 70% travel more than 11 times a year Rex Passengers are: 49% male and 51% female 48 % are % are aged % are aged % travel for business/work 55 % travelled overseas in 2013 On average, Rex passengers flew overseas 4.8 times in % of passengers interviewed were planning a domestic holiday 96 % of passengers interviewed were planning an international holiday Media Kit 5

6 What kind of stories do our writers tell? Features focussing on Rex Airlines TRUE BLUE has a section of the magazine dedicated to all things Rex: news, views, health & safety while flying, and a FAQ page. Regional News & Reviews Every issue, TRUE BLUE brings together news and ideas from across the country, focussing on the regions that Rex Airlines services. TrueBlue June/July 2018 THE CAPITAL S CALLING Canberra s charm will have you converted in no time LOVING MARGS WA s wine and food haven continues to seduce ON THE MONEY Regional Aussie hotspots where the property game is on Travel Articles TRUE BLUE s travel stories focus on the regions that Rex flies to, and the stories are real yarns, filled with local characters, interesting history, and most importantly, they are stories that inspire. Indigenous Stories TRUE BLUE supports the many Indigenous communities of Australia, covering everything from art and culture to business and education. Producer Features: Australians and their industries Australia is what it is because of the people who call it home. Our producer stories reveal insights into the many industries in which Australians are employed, while introducing characters who we can all learn from. Kasey: back to her roots KASEY CHAMBERS AND HER CAMPFIRE DISCIPLES ARE COMING TO YOU AusBiz. The new Aussie business mag Man & Machine TRUE BLUE covers cars, trucks, ATVs, boats, motorbikes and more. Basically, when it comes to things that go fast, we scope out the latest and the best. National Events Calendar Everyone loves a good festival or event, and Australia is absolutely heaving with them. We cover the pick of the bunch from all over Australia. Business From issues and news in agribusiness to small business news and technology, in TRUE BLUE we keep our passengers informed while also entertaining them. Mining and Resources Mining is one of the industries that keeps Australia moving ahead. TRUE BLUE covers important stories from the resource sector revolving around issues, people, places and events that affect us all. Education Education is a part of every other industry that TRUE BLUE covers. In this section we cover innovation in education, students and institutions doing something out of the ordinary, and news and views from some of the country s top minds. Media Kit 6

7 Each issue of TRUE BLUE runs for two full months, so every advertisement reaches around 500,000 passengers. What does it cost to get involved? Size 1 Issue 3 issues 6 issues Ad Production DPS $5,700 $4,850 $4,300 $800 Full Page $4,000 $3,500 $3,000 $450 Half Page $2,500 $2,200 $2,000 $250 Quarter Page $1,400 $1,200 $1,000 $150 Ad Directory $550 $500 $450 N/A Inside Front Cover $5,000 $4,250 $3,800 $450 Inside Back Cover $4,400 $4,000 $3,500 $450 Outside Back Cover $6,500 $6,050 $5,600 $ /19 Deadline Dates Issue Date Booking Deadline Material Deadline Magazines On Board Rex Dec/Jan 2019 Nov 9 Nov 12 Dec 1 Feb/March 2019 Jan 16 Jan 17 Feb 1 April/May 2019 March 13 March 15 April 1 June/July 2019 May 15 May 17 June 1 Aug/Sept 2019 July 17 July 19 Aug 1 Oct/Nov 2019 Sep 18 Sep 20 Oct 1 Media Kit 7

8 Dili, Timor-Leste Bamaga NPA Maningrida Elcho Island Darwin Milingimbi Gove Truscott Port Keats Katherine Groote Eylandt Kununurra Broome McArthur River Gununa Doomadgee Burketown Normanton Cairns Bootu Creek Lawn Hill Cloncurry Townsville Carnavon Monkey Mia Karratha Port Hedland Telfer Christmas Creek Coondewanna Barimunya Paraburdoo Newman Wiluna Mount Keith Leinster Leonora Uluru (Ayers Rock) The Granites Alice Springs Coober Pedy Prominent Hill Tennant Creek Mount Isa Phosphate Hill Bedourie Birdsville Boulia Julia Creek Ballera Windorah Hughenden Richmond Trepell Winton Quilpie Thargomindah Longreach Charleville Cunnamulla Emerald St George Miles Gladstone Wellcamp/ Toowoomba Lismore Grafton Bundaberg Sunshine Coast Brisbane Ballina (Byron Bay) Perth East Jaurdi Ceduna Olympic Dam Whyalla Port Augusta Broken Hill Armidale Dubbo Taree Port Macquarie Albany Esperance Port Lincoln Kingscote (Kangaroo Island) Adelaide Mildura Parkes Narrandera/ Leeton Albury Orange Wagga Wagga Newcastle Bathurst Sydney Moruya Cooma Merimbula Mount Gambier Melbourne King Island Burnie Reach over 1 million readers Combined, Rex, Airnorth and Alliance service 120 ports Each year, the airlines carry a combined total of more than 3.3 million captive passengers. So, if your advertisment is placed on all three Australian airlines Rex, Airnorth and Alliance you can reach over 1 million readers. These people (most of them travelling for business) are entertained during their journey thanks to the inflight magazines being the ONLY form of entertainment. There is no WiFi, nor screens, on board any of the airlines. All three airline have a unique cover, section featuring information about the airline, and a travel and entertainment section. In the case of Alliance magazine, we also cover top international destinations. This unique magazine model (the only one of its kind in Australia) means that our clients can advertise in any one of the three magazines, OR they can choose to advertise in ALL THREE MAGAZINES placed on all three airlines. Media Kit 8

9 Get social with us We have 15,000 followers on social media channels for True Blue, Together We Fly and Alliance magazines, so talk to us about including Facebook and Instagram coverage in your package. These days, a combination of print, online and social media coverage for your brand is the best way to reach your intended audience. We are in the unique position of not having any other form of entertainment such as screens or WiFi on our aircraft, so print does work. However we know that when our readers are back on the ground, they put the magazine down and switch on their devices. We ll ensure that you have all bases TRUEBLUe_MAG /TRUEBLUEMAG Media Kit 9

10 Directory Advertising Introducing the Rex Directory, which is an affordable way for you to promote your business on every Rex flight. With more than sixty ports, you can reach over 220,000 passengers, who are sitting on the plane with no WiFi, and no screens to distract them. The inflight magazine, True Blue, is the only entertainment on Rex flights. TrueBlue Experiences Your directory of things to see and do across Australia. Directory Directory Metro Hotel Perth 61 CANNING HIGHWAY, SOUTH PERTH WA 6151 T E siosia@metrohg.com On the banks of the Swan River, Metro Hotel Perth offers a variety of room types, the vast majority of which offer stunning views of the Perth skyline. Great value rates, friendly service, free parking and free unlimited Wifi. Restaurant and bar, room service, 24 hour reception. TrueBlue Experiences Absalom's Art Gallery 638 CHAPPLE STREET, BROKEN HILL, NSW T E jackab5@bigpond.com.au jackabsalom.com.au On your next visit to Broken Hill, Absalom's Art Gallery is a must. It has the finest collection of outback paintings by Jack Absalom, and features the largest opal display in the Southern Hemisphere. Hope to see you on your next visit. Come in and say hello. where we f Mounts Bay Waters Apartment Hotel 112 MOUNTS BAY ROAD, PERTH 6000 T E perth@mountsbay.com.au Enjoy the comforts of home and the convenience of a hotel in self-contained 1, 2 and 3 bedroom apartments, within walking distance to Elizabeth Quay, Kings Park and Perth CBD. Book directly with us to receive free parking and WiFi. The Eromanga Natural History Museum 1 DINOSAUR DRIVE, EROMANGA, QLD 4480 T E info@enhm.com.au The Eromanga Natural History Museum, located in South West Queensland is home to Australia s Largest Dinosaur Cooper. As well as housing a variety of scientific finds including bones from Australian Megafauna. Four guided tours daily, 9am, 11am, 1pm and 3pm. King Island Discovery Tours & Benn's Buses PO BOX 265, CURRIE, TAS 7256 T E jimbenn53@hotmail.com kingislandbustours.com.au King Island Discovery Tours and Benn's Buses have all your transport needs covered on King Island. Offering golf, scenic or special interest tours, we can move you wherever you want to go, and provide competitive rates, gourmet food packages and expert informative drivers. Griffith NSW 81 KOOYOO STREET, GRIFFITH, NSW T E visitgriffith@griffith.com.au Head to Griffith and discover "one of Australia's most liveable country towns" (Weekend Australian Magazine, 2018). It's easy to love Griffith; the people are friendly, the cafes serve fabulous Italian food, and the main street is buzzing with activity. Order your FREE Griffith Region book today. Commonwealth RoofClimb ADELAIDE OVAL, WAR MEMORIAL DRIVE, NORTH ADELAIDE, SA. T E enquiries@roofclimb.com.au roofclimb.com.au RoofClimb will literally take you to new heights at the world-class Adelaide Oval in the heart of the city! This exhilarating adventure will have you travelling along the impressive curved roofline of the Oval as you soak up 360-degree views of the city and beyond. It's an ideal team building experience. Sundowner Cabins 226 BROADBENT TERRACE, WHYALLA NORRIE, SA T E sales@sundownercabinpark.com.au sundownercabinpark.com.au Offering accommodation for all budgets, at daily or weekly rates. Choose from 72 Modern Cabins three with disability access, 52 two bedroom, seven one bedroom with full kitchens and 10 Studio Cabins. We also offer a great range of fully furnished units or houses in Whyalla. Port Lincoln Visitor Centre 3 ADELAIDE PLACE, PORT LINCOLN, SA T E info@visitportlincoln.net.au visitportlincoln.net.au The Visitor Centre is the perfect place to start planning your Eyre Peninsula adventure. Visit us to obtain permits, book land-based tours, ferry tickets and charters for shark, tuna and seal dives, and fishing. Drop in for travel brochures, souvenirs and postcards and internet access. Open seven days a week. Loyalty Beach Campground & Fishing Lodge 1 LOYALTY BEACH RD, BAMAGA, QLD T E fishcapeyork@bigpond.com loyaltybeach.com Just 45 minutes from Australia's northernmost tip, we offer 13 acres of stunning beachfront, including 11 acres of open bush camping. We have town water, power supplies and our restaurant and bar is open 7 days a week. Nautilus Arts Centre 66 TASMAN TERRACE, PORT LINCOLN, SA 5606 T E nautilusartcentre@plcc.sa.gov.au nautilusartcentre.com.au Nautilus Arts Centre is a place to gather, innovate, and celebrate. Located in the heart of Port Lincoln's CBD, it is also an outstanding venue for weddings and conferences. In the building you will find art galleries, the Gallery Shop and Nautilus Theatre. Sapphire Waters Motor Inn MERIMBULA DRIVE, MERIMBULA NSW 2548 T E info@sapphirewatersmotorinn.com.au sapphirewatersmotorinn.com.au An award-winning motel located just a short walk from the CBD, restaurants and clubs of Merimbula. We have a large range of room types to suit all occasions. Set on Merimbula Lake on the Sapphire Coast, we offer some of the most spectacular scenery on the NSW Coast. National Anzac Centre 67 FORTS ROAD, ALBANY, WESTERN AUSTRALIA T E info@nationalanzaccentre.com.au nationalanzaccentre.com.au National Anzac Centre uses multimedia, interactive technology and historical artefacts to create a personal connection with the past, as well as pay tribute to those who served. The stunning building overlooks the location from where the convoys gathered and left. King Island Escapes 135 BARNES RD, LOORANA, KING ISLAND, TAS T E stay@kingislandescapes.com.au kingislandescapes.com.au This ultimate beach retreat will take your King Island experience to another level. Our 4-bedroom architecturally designed accommodation, with bespoke cedar hot tub and sauna, are tucked into a hidden coastal setting with direct access to your private beach. Charleville Cosmos Centre & Observatory 1 MILKY WAY, CHARLEVILLE, QLD T E enquiries@cosmoscentre.com At our amazing observatory, see the wonders of our outback night skies and view the beauty of the Milky Way galaxy through powerful Meade telescopes. Enjoy Astronomy by Day and book in for our incredible Sun-viewing. OCT/NOV TrueBlue Advertising costs: 1 Issue 3 Issues 6 Issues Listing name + tile directory advertisement $550 $500 $450 eblue Experiences Absalom's Art Gallery 638 CHAPPLE STREET, BROKEN HILL, NSW T E jackab5@bigpond.com.au jackabsalom.com.au On your next visit to Broken Hill, Absalom's Art Gallery is a must. It has the finest collection of outback paintings by Jack Absalom, and features the largest opal display in the Southern Hemisphere. Hope to see you on your next visit. Come in and say hello. Directory Metro Hotel Perth True 61 CANNING HIGHWAY, SOUTH PERTH WA 6151 T E siosia@metrohg.com On the banks of the Swan River, Metro Hotel Perth offers a variety of room types, the vast majority of which offer stunning views of the Perth skyline. Great value rates, friendly service, free parking and free unlimited Wifi. Restaurant and bar, room service, 24 hour reception. It s really simple. This is all we need from you: Connecti future of Your company name Address Phone Number Optus Satellite will work w to create customised solut Address connect your smart farm. Website (if applicable) At least one high res image, but please try to provide two and we will choose the one that best shows off your business A description of your company/what you offer, in no more than 50 words For more info contact: Sales Manager - Roy Haverkamp E: rexdirectory@publishingbychelle.com T: Publishing ByChelle Level 2, Suite Walker Street, North Sydney, NSW 2060

11 Advertising Specs Now to the technical side. If this is not your specialty, don t hesitate to ask one of our friendly (and tech-savvy!) staff how to best advertise your product. We can also have our designer work on advertisements for you, or guide you through the process, which can be daunting if its not something you have done before. However, if this isn t your first rodeo, please use these specifications when creating your advertisement, and then we can check it out once you ve sent it to us. Full Bleed width 220mm Format Guide Publication size: Bleed: Type area: File Type: Resolution: Colour: Printer marks: Send ads to: Supply: 273mm x 210mm 5mm all around 250mm x 180mm Note: We recommend all copy used in your advertisement sits within these dimensions to allow for best readability and avoid being lost in the gutters of the magazine. High resolution, print-ready PDF 300dpi minimum at 100% size CMYK only - RGB and Pantone colours will be converted in-house to CMYK and may cause unexpected colour variations. Trim marks ONLY design@publishingbychelle.com Artwork can be sent via to: design@publishingbychelle.com Full Bleed Height 283mm For business advertising, please contact Effe Sandas: E: advertising@publishingbychelle.com T: For travel and lifestyle advertising, please contact Sonja Halstead: E: sonja.halstead@publishingbychelle.com T: For Directory advertising, please contact Roy Haverkamp: E: directory@publishingbychelle.com T: Publishing ByChelle Suite 2, Level Walker Street, North Sydney, NSW 2060 Ad Type Ad size Bleed size Double-page spread (DPS) 273mm H x 420mm W 283mm H x 430mm W Full Page 273mm H x 210mm W 283mm H x 220mm W Half Page Horizontal 123mm H x 183mm W n/a Half Page Vertical 253mm H x 89.5mm W n/a Quarter Page 123mm H x 89.5mm W n/a Disclaimer Whilst internal production processes may verify that material is within specification the onus is firmly on the trade house to supply material within specification. It is also a requirement of our specifications that advertising material be delivered on time, so quality checking procedures can take place. Late material is liable to incur additional production costs. Fonts must be embedded and colours are to be CMYK only - any Pantone colours present in the PDF will be converted to CMYK before publishing and colour appearance may be different than expected. (We hold no responsibility for colour accuracy if PDFs contain Pantone colours or are submitted as RGB). Publishing ByChelle reserves the right to refuse any material that does not meet the Publishing ByChelle specifications. Media Kit 11