REGIONAL MEDIA GUIDE

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1 REGIONAL MEDIA GUIDE

2 SCA & REGIONAL AUSTRALIA Regional Australia is home to some of the country s fastest growing populations. In the past decade, Australia s regional population has grown at a phenomenal rate to over 8.5 million people; which is 37% of Australia s total population. Townsville, Australia The more attractive lifestyle and lower cost of living on offer are just some of the main reasons why people are moving to regional Australia. Regional media plays a pivotal role in regional Australian s lives and is the perfect platform to keep each and every one of them in touch with their local community and surroundings. It also provides the perfect opportunity for businesses large or small to engage with such an important part of Australia s landscape. Southern Cross Austereo is a key player in the regional media landscape and is one of Australia s most diverse media brands. Our wide range of media offerings gives us the unique opportunity to connect to our ever increasing regional audience. SCA s combined regional Television and Radio assets reach over 6.3 million people each week. Source: Roy Morgan Research Asteroid Oct 16 - Sep 17 & ABS Census TV reach based on Media Typology Total Network (Primary & Digital Channels) Weekly percentage Reach. Radio reach based on Percentage of people who listen to a commercial radio station on a normal weekday. Combined SCA regional TV and regional radio reach are unduplicated reach numbers. 2 Southern Cross Austereo Southern Cross Austereo 3

3 REGIONAL SUMMARY REGIONAL TV REGIONAL RADIO ONLINE MEDIA Potential audience of almost 8.8 million people. Four major aggregated markets QLD, NNSW, SNSW & VIC as well as: Griffith, Mildura, Tasmania, Darwin, Central Australia, SA & WA. These regions are also divided into 36 regional sub-markets. Broadcasting a mix of Channel 9, 10 and 7 primary and multi-channel programming. Local commercial news and community service information. Large reach and cost effective. Often costs around 40% less than a capital city TV campaign, with comparable reach. Proven to be among the most effective media for delivering sales and marketing outcomes. DID YOU KNOW? SOUTHERN CROSS AUSTEREO S TELEVISION MARKETS REACH OVER 4.8 MILLION REGIONAL AUSTRALIANS EACH WEEK ACROSS 30 OF THE AVAILABLE 36 SUBMARKETS. Approx. 217 commercial radio stations across 99 markets. A potential audience of 11.2 million people. Less media clutter only 1-4 commercial radio stations in each market. Heavily involved in regional communities and supporting local events. Advertisers can connect with their customers at a local level. DID YOU KNOW? SOUTHERN CROSS AUSTEREO HAS THE LARGEST REGIONAL COMMERCIAL RADIO FOOTPRINT IN AUSTRALIA AND REACHES ALMOST 3.2 MILLION PEOPLE IN ALL STATES, VIA OUR OWNED AND REPRESENTED STATIONS. Further investment by regional media outlets. Growth across social, video and mobile digital platforms. Engaging content. Connect with regional customers like never before through: Radio station Facebook pages Instagram & Twitter feeds Web based community event calendars Catch Up Radio Regional Australians want to consume their media on the move. DID YOU KNOW? SOUTHERN CROSS AUSTEREO IS THE SINGLE BIGGEST DIGITAL PUBLISHER IN THE RADIO LANDSCAPE IN AUSTRALIA AND REGIONALLY WE HAVE OVER 3.5 MILLION FOLLOWERS WHO ENGAGE WITH OUR CONTENT ON A DAILY BASIS. Regional TV Source: AGB Nielsen Regional TAM 2018 Universe Estimates & Diary Market Universe Estimates, Central 2007, Darwin 2011 & GfK SGT Regional TV Marketing AGB Nielsen Regional TAM. Combined AGGS (incl. TAS). 1 min cume reach. Weekly reach averaged. TTL PPL Weeks 1-52, 2017 & AGB Nielsen Diary Markets average weekly reach. Central 2007, Darwin 2011 & GfK SGT Regional Radio Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2011 GfK Gold Coast S3 2017, Canberra S & Newcastle S & Xtra Insights Regional Radio Surveys 2016 & Regional Radio reach based on latest available People 10+ Cume survey data Where no current survey data is available an average model based on unduplicated Cume results was calculated and applied to Commercial Radio Australia licence area population figures from the 2011 Census. 4 Southern Cross Austereo Southern Cross Austereo 5

4 REGIONAL TV 8,781,900 POTENTIAL AUDIENCE DID YOU KNOW? Since 2001 the potential audience of the regional TV markets in QLD, NSW & VIC has increased by 24.2% - that s a bigger population increase than Sydney. TV MARKET ALL PPL POTENTIAL QLD 1,853,900 NNSW 2,183,900 SNSW 1,499,100 VIC 1,192,200 TAS 524,000 DARWIN 129,600 WA 560,200 CENTRAL 438,600 SGT 138,800 LOXTON/MT GAMBIER 127,300 GRIFFITH 68,800 MILDURA 65,500 Source: AGB Nielsen Regional TAM 2001 & 2018 Universe Estimates & Diary Market Universe Estimates, Central 2007, Darwin 2011 & GfK SGT OzTAM 2001 & 2018 Metro TV Universe Estimates. 6 Southern Cross Austereo Southern Cross Austereo 7

5 REGIONAL RADIO 11,229,323 POTENTIAL AUDIENCE DID YOU KNOW? Since 2006 the total population of all regional radio markets in each state out grew their capital city counterpart. RADIO MARKET ALL PPL POTENTIAL QLD 3,135,220 NSW 4,113,618 VIC 2,141,566 TAS 530,560 SA/NT 604,184 WA 704,175 OVERLAP IN Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2006 & Southern Cross Austereo Southern Cross Austereo 9

6 QLD TV QUEENSLAND Gold Coast, QLD OVER 2.4 MILLION PEOPLE LIVE IN REGIONAL QUEENSLAND Regional QLD: 52% of the state s population (Brisbane 48%). One of the fastest growing states in terms of population and economy over the past 10 years. Tourism and resources have driven growth in employment and income. Both industries are primarily based in regional QLD. 63,000 COMMUTERS travelling daily to Brisbane from regional homes. TV MARKET NETWORKS ALL PPL POTENTIAL Cairns 259,600 Townsville SCA (9, Go!, Gem, 9Life) 239,100 Mackay 192,500 7QLD (7, 7Two, 7Mate, 7Flix) Rockhampton 238,400 Maryborough WIN (10, 11, One) 635,600 Toowoomba 288,700 Source: Australian Bureau of Statistics Census 2006 & 2016 ABS Australian National Accounts: State Accounts, Gross State Product Time Series. Source: AGB Nielsen Regional TAM 2018 Universe Estimates. 10 Southern Cross Austereo Southern Cross Austereo 11

7 QLD RADIO 22% POPULATION GROWTH Of QLD Regional Radio Markets vs Brisbane increased by only 12%. OVERLAP IN RADIO MARKET RADIO STATION ALL PPL POTENTIAL Bundaberg TRIPLE M 93.1 FM, 4BU & HITZ 93.9 FM 84,355 Cairns TRIPLE M 99.5 FM, HIT FM, 4CA AM & STAR FM 163,492 Charleville 4VL & WEST FM 11,892 Charters Towers 4GC & WEST 95.9 FM 17,601 Emerald 4HI & HIT 94.7 FM 54,220 Gold Coast GOLD 92.5 FM, SEA 90.9 FM & HOT TOMATO FM 548,299 Gympie/Noosa 4GY & ZINC 96.1 FM 134,570 Innisfail 4KZ & KOOL 98.3 FM 32,756 Ipswich RIVER 94.9 FM 246,059 Kingaroy 4SB & HIT 89.1 FM 60,170 Longreach 4LG & WEST FM 15,583 Mackay/Whitsundays TRIPLE M 98.7/92.3 FM, HIT FM 100.3/94.7 4MK AM & STAR FM 138,510 Mareeba 4AM & HIT 97.9 FM 52,087 Maryborough TRIPLE M FM & HIT FM 94,440 Mt Isa 4LM & HIT FM 25,899 Remote QLD/NSW REBEL FM & BREEZE FM 349,782 Rockhampton TRIPLE M FM, HIT FM & 4RO Gladstone TRIPLE M 95.1 FM, HIT 93.5 FM & 4CC 180,301 Roma 4ZR & HIT 95.1 FM 19,261 Sunshine Coast MIX 92.7 FM, SEA 91.9 FM & HOT 91.1 FM 469,138 Toowoomba/ Warwick/Dalby Townsville TRIPLE M 864 AM, HIT FM 100.7/91.9/97.5, 4AK & 4WK TRIPLE M FM, HIT FM, POWER FM & STAR FM 218, ,752 Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2006 & 2011 Source: Commercial Radio Australia & Australian Bureau of Statistics Census Southern Cross Austereo Southern Cross Austereo 13

8 NSW & ACT TV NEW SOUTH WALES & AUSTRALIAN CAPITAL TERRITORY OVER 3 MILLION PEOPLE LIVE IN REGIONAL MARKETS ACROSS NSW AND ACT 40% of the total state population live regionally. Home to the 7th (Canberra) and 8th (Newcastle) largest cities in Australia. Central Coast (10th) and Wollongong (11th) also feature highly. Newcastle, NSW (CAPTURED AS A DIARY MARKET) 67,000 COMMUTERS HIGH EARNERS PROFESSIONALS travelling daily to Sydney from regional homes. Canberra has the highest average household income in the country. Canberra has the highest proportion of professional and white-collar employment. TV MARKET NETWORKS ALL PPL POTENTIAL NNSW Northern Rivers SCA (NBN9, Go!, Gem, 9Life) 1,017,000 Tamworth/Taree PRIME (7, 7Two, 7Mate) 356,200 Newcastle WIN (10, 11, ONE) 810,700 Canberra SNSW SCA (9, Go!, Gem, 9Life) 540,500 Wollongong PRIME (7, 7Two, 7Mate) 536,300 Orange/Dubbo/Wagga WIN (10, 11, ONE) 422,300 Source: Roy Morgan Research Asteroid Oct 16 - Sep 17 Australian Bureau of Statistics Census 2016 Source: AGB Nielsen Regional TAM 2018 Universe Estimates 14 Southern Cross Austereo Southern Cross Austereo 15

9 OVERLAP IN NSW & ACT RADIO RADIO MARKET RADIO STATION ALL PPL POTENTIAL Armidale 2AD & FM ,136 Bathurst 2BS & B-ROCK 99.3 FM 55,424 Bega 2EC & POWER FM 74,502 Broken Hill 2BH & HILL 96.5 FM 19,590 Campbelltown C91.3 FM 244,886 Canberra MIX FM, HIT FM 104.7, 2CA & 2CC 417,111 Coffs Harbour TRIPLE M106.3, HIT FM & 2HC 82,692 Cooma 2XL & SNOW 97.7 FM 23,010 Deniliquin 2QN & EDGE FM 63,514 Dubbo HIT 93.5 FM, 2DU & ZOO FM 71,968 Gosford 2GO FM, SEA FM & STAR FM 316,199 Goulburn 2GN & EAGLE 93.5 FM 48,806 Grafton 2GF & FM ,388 Griffith TRIPLE M 963 AM & HIT 99.7 FM 68,400 Gunnedah 2MO & GGG FM ,158 Inverell 2NZ & GEM 95.1 FM 36,846 Lismore 2LM & ZZZ FM 143,693 Lithgow 2LT & MOVE FM 86,498 Moree 2VM & NOW 98.3 FM 44,396 Mudgee 2MG & REAL 93.1 FM 23,184 Muswellbrook 2NM & POWER 98.1 FM 58,431 Newcastle KOFM 102.9, HIT 106.9, 2HD & NEW FM ,438 Nowra (South Coast) 2ST & POWER 94.9 FM 164,859 Orange TRIPLE M 105.1, HIT FM & 2EL 1089 AM 78,089 Parkes 2PK & ROK 95.5 FM 38,050 Penrith THE EDGE 96.ONE FM 300,481 Port Macquarie TRIPLE M 100.7/106.7FM, HIT FM 102.3/105.1 & RADIO 531 AM 124,510 Remote NSW FLOW FM NSW 15,000 Tamworth 2TM & ONE FM ,924 Taree 2RE & MAX FM 76,777 Tweed Heads RADIO ,066 Wagga Wagga TRIPLE M 1152 AM & HIT 93.1 FM 109,685 Wollongong i98 FM & WAVE FM 278,041 Young 2LF & ROCCY 93.9 FM 46,866 Source: Commercial Radio Australia & Australian Bureau of Statistics Census Southern Cross Austereo Southern Cross Austereo 17

10 VICTORIA Bendigo, VIC 1.4 MILLION PEOPLE LIVE IN REGIONAL MARKETS ACROSS VICTORIA Regional Victoria is one of the most affordable places to live in Australia. Higher percentage of home ownership than Melbourne residents. Lower unemployment rate regionally. HEAVY TV VIEWERS 36% of Regional Victorians are heavy commercial TV viewers, compared to only 23% in Melbourne. 15% POPULATION GROWTH in Victorian Regional Radio Markets. Compared to Melbourne +10%. Source: Roy Morgan Research Asteroid Oct 16 - Sept 17 Australian Bureau of Statistics Census 2016 Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2006 vs Southern Cross Austereo Southern Cross Austereo 19

11 VIC TV VIC RADIO OVERLAP IN (CAPTURED AS A DIARY MARKET) TV MARKET NETWORKS ALL PPL POTENTIAL Albury 190,600 Ballarat SCA (9, Go!, Gem, 9Life) 353,700 Bendigo PRIME (7, 7Two, 7Mate) 236,600 Gippsland WIN (10, 11, One) 236,100 Shepparton 175,200 RADIO MARKET RADIO STATION ALL PPL POTENTIAL Albury TRIPLE M FM, HIT FM & 2AY 141,331 Ballarat 3BA & POWER FM 138,004 Bendigo TRIPLE M 93.5 FM & HIT 91.9 FM 218,573 Central Victoria 1071AM/GOLD 98.3FM 169,089 Colac 3CS & MIXX FM 53,857 Geelong BAY 93.9 FM & K-ROCK 95.5 FM 445,875 Hamilton 3HA & MIXX 88.9 FM 47,549 Horsham 3WM & MIXX 101.3/98.5 FM 65,133 Mildura TRIPLE M 97.9 FM, HIT 99.5 FM & RIVER 1467 AM 60,901 Remote VIC FLOW FM VICTORIA 36,000 Sale/Traralgon 1242AM & TRFM 140,486 Shepparton/ Mt Buller TRIPLE M 95.3 & HIT 96.9 FM TRIPLE M 91.3 & HIT 93.7 FM 185,771 Swan Hill 3SH & MIXX FM 45,171 Wangaratta 3NE & EDGE FM 98,688 Warragul (Gippsland) 3GG & HIT FM 94.3/97.9 FM 234,425 Warrnambool 3YB 94.5 FM & COAST 95.3 FM 60,713 Source: AGB Nielsen Regional TAM 2018 Universe Estimates Source: Commercial Radio Australia & Australian Bureau of Statistics Census Southern Cross Austereo Southern Cross Austereo 21

12 TAS TV TV MARKET NETWORKS ALL PPL POTENTIAL Launceston SCA (7, 7Two, 7Mate) 255,100 Hobart TDT (9, Go!, Gem, 9Life) 268,900 WIN (10, 11, One) TASMANIA OVER HALF A MILLION PEOPLE LIVE IN TASMANIA Hobart, TAS Source: AGB Nielsen Regional TAM 2018 Universe Estimates TAS RADIO Covered exclusively by regional media. The two primary media properties are Radio and commercial TV. Consumption of commercial TV as a stand alone media indexes above the national average. Subscription TV penetration is the lowest in Regional Australia at only 19% of households. RADIO MARKET RADIO STATION ALL PPL POTENTIAL Burnie 7BU 558 AM & SEA FM 62,460 Devonport 7AD 900 AM & SEA FM 74,705 Hobart TRIPLE M 107.3, HIT FM & HOFM 244,494 Launceston 89.3 LAFM & CHILLI 90.1 FM 123,011 Queenstown/West Coast 7XS 92.1 FM 6,948 Scottsdale 7SD 540 AM & CHILLI 99.7 FM 18,942 ANNUAL TOURISTS FINANCIAL STABILITY BUY LOCAL Almost 1.3 million tourists visit Tasmania annually, delivering 11% ($2.79B) of the state s economy the highest of any state in the country. Tasmanians are 6% more likely than mainland Australian residents to say they currently feel financially stable. 73% of Tasmanians try to buy Australian made products as often as possible and they re 5% more likely to do so than mainland Australian residents. OVERLAP IN Source: ABS Census Roy Morgan Research Asteroid Oct 16 - Sept 17. Tourism Tasmania Fast Facts Dec Source: Commercial Radio Australia & Australian Bureau of Statistics Census Southern Cross Austereo Southern Cross Austereo 23

13 DIARY MARKET TV DIARY MARKETS OVER 968,000 PEOPLE LIVE WITHIN THE REGIONAL TV DIARY MARKET FOOTPRINT THE REGION IS MADE UP OF: Darwin Central Spencer Gulf Loxton/Mt Gambier Griffith Mildura Utilise TV ratings surveys based on personal ratings diaries. Highly diverse population. DID YOU KNOW? THE FISHING INDUSTRY CITY OF PORT LINCOLN FALLS WITHIN THE DIARY MARKET AREA AND IS REPUTED TO HAVE THE MOST MILLIONAIRES PER CAPITA IN AUSTRALIA. Left: Uluru-Kata Tjuta National Park, NT Right: Darwin, NT SATELLITE TV MARKET The satellite TV Market is the largest TV licence area in Australia and the world! TV MARKET NETWORKS ALL PPL POTENTIAL Darwin Central Spencer Gulf Loxton/ Mt Gambier Griffith Mildura SCA (7,7Two,7Mate), NINE DARWIN (9, Go!, Gem) & DDT (10, 11, One) SCA (7, 7Two, 7Mate), IMPARJA (9, Go!, Gem) & CDT (10, 11, One) SCA (7, 7Two, 7Mate & 9, Go!, Gem, 9Life & 10, 11, One) WIN (7, 7Two, 7Mate & 9, Go!, Gem & 10, 11, One) WIN (7, 7Two, 7Mate & 9, Go!, Gem & 10, 11, One) PRIME (7, 7Two, 7Mate), WIN (10,11,One) & MDV (9, Go!, Gem) 129, , , ,300 68,800 65,500 Source: AGB Nielsen Diary Market Universe Estimates, Central 2007, Darwin 2011 & GfK SGT Regional TV Marketing 2012 Source: AGB Nielsen Diary Market Universe Estimates Central 2007, Darwin 2011 & GfK SGT Southern Cross Austereo Southern Cross Austereo 25

14 SA&NT RADIO SOUTH AUSTRALIA & NORTHERN TERRITORY 10% POPULATION GROWTH for total SA & NT Regional Radio Markets. Adelaide increased by only 7% OVER 600,000 PEOPLE LIVE IN REGIONAL RADIO MARKETS IN SA/NT Regional Radio covers areas ranging from Mt Gambier to Coober Pedy. In the Northern Territory commercial radio reaches people in Darwin and Alice Springs. Radio also covers more remote locations including Jabiru - a mining town and the commercial hub for Kakadu National Park. Port Lincoln, SA YOUNGEST CAPITAL CITY Darwin is one of the youngest cities in Australia, with a median age of 33. That s lower than any other capital city in the country. OVERLAP IN RADIO MARKET RADIO STATION ALL PPL POTENTIAL Berri/Renmark (Riverland) 5RM & MAGIC 93.1 FM 38,964 Mt Gambier TRIPLE M 963 AM & HIT 96.1 FM 56,000 Murray Bridge 5MU & POWER 98.7 FM 113,341 Port Augusta & Port Pirie/ Whyalla 5AU, 5CS & MAGIC FM 108,277 Port Lincoln 5CC & MAGIC 89.9 FM 27,801 Remote SA/NT FLOW FM 97,926 Alice Springs 8HA & SUN FM ,095 Darwin MIX FM & HOT FM 132,780 Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2011 & Source: Commercial Radio Australia & Australian Bureau of Statistics Census 2006 & Southern Cross Austereo Southern Cross Austereo 27

15 REGIONAL WA TV WESTERN TV MARKET NETWORKS ALL PPL POTENTIAL Regional WA PRIME (7, 7TWO, 7mate) WDT (9, Go!, Gem) WIN (10, 11,One) 560,200 AUSTRALIA Left: Super Pit Kalgoorlie, WA Right: Margaret River, WA OVER 520,000 PEOPLE LIVE IN REGIONAL WESTERN AUSTRALIA Significant regional population growth of 19% in the last ten years. That s a bigger increase than Australia s most populous city Sydney (17%). Regional WA has a major influence on the Australian economy. The resource and agriculture sectors have seen significant growth across the last decade. Tourism also plays a vital role in the growth of the state. HIGH INCOME TOURISM ECONOMY People in regional WA have a higher average income than any other state s regional population. More people visit Regional WA annually than Perth and the total visitors to Regional WA increased at a higher rate year on year than visitors to Perth. The mining sector in Regional WA has seen employment growth of 62% since 2006 and employment in construction has also had strong growth over the past 10 years. Source: Australian Bureau of Statistics Census 2006 & Roy Morgan Research Asteroid Oct 16 - Sept 17. Tourism Western Australia Fast Facts YE Dec-16. Australian Bureau of Statistics Australian Industry, 2015/16. Source: AGB Nielsen Regional TAM 2018 Universe Estimates. 28 Southern Cross Austereo Southern Cross Austereo 29

16 REGIONAL WA RADIO 19% POPULATION GROWTH RADIO MARKET RADIO STATION ALL PPL POTENTIAL Albany TRIPLE M 783 & HIT FM 95.3/ ,242 Bridgetown TRIPLE M 900 AM & HIT FM 18,575 Broome BROOME SPIRIT & BROOME RED FM 14,685 Bunbury Busselton Collie TRIPLE M 963 AM, HIT 95.7 FM & SPIRIT SOUTHWEST 621 TRIPLE M 756 AM & HIT 95.7 FM TRIPLE M 1134 AM & HIT 95.7 FM 145,857 Carnarvon CLASSIC HITS 666 & HOT HITS ,825 Esperance TRIPLE M 747 AM & HIT FM 20,872 Geraldton GERALDTON SPIRIT & GERALDTON RED FM 43,275 Kalgoorlie TRIPLE M 981 AM & HIT 97.9 FM 36,963 Karratha KARRATHA SPIRIT & KARRATHA RED FM 28,121 Katanning TRIPLE M 1071 AM & HIT 94.9 FM 20,613 Mandurah 6MM & 97.3 COAST FM 103,203 Merredin TRIPLE M 1098 AM & HIT FM 17,874 Narrogin TRIPLE M 918 AM & HIT FM 25,905 Northam TRIPLE M 864 AM & HIT 96.5 FM 39,030 Port Hedland PORT HEDLAND SPIRIT & PORT HEDLAND RED FM 30,840 Remote WA SPIRIT REMOTE & RED FM 104,295 OVERLAP IN Australian Bureau of Statistics Census 2006 vs Source: Commercial Radio Australia & Australian Bureau of Statistics Census Southern Cross Austereo Southern Cross Austereo 31

17 SOUTHERN CROSS AUSTEREO CONTACT DETAILS SYDNEY Level 15, 50 Goulburn Street, World Square, Sydney, NSW 2000 Tel: +61 (0) Fax: +61 (0) MELBOURNE Level 2, 257 Clarendon Street, South Melbourne, VIC 3205 Tel: +61 (0) Fax: +61 (0) BRISBANE Level 1, 309 North Quay, Brisbane, QLD 4000 Tel: +61 (0) Fax: +61 (0) ADELAIDE Level 13, 70 Franklin Street, Adelaide, SA 5000 Tel: +61 (0) Fax: +61 (0) PERTH 450 Roberts Road, Subiaco, WA 6008 Tel: +61 (0) Fax: +61 (0) Southern Cross Austereo

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