M E D I A K I T

Transcription

1 MEDIA KIT 2019

2 Access Australia QantasLink connects regional communities to one another, to Australia s capital cities and to any of the great destinations of the world via Qantas s global network. INDIAN OCEAN 08:00 ARAFURA SEA 09:30 Thursday Island HORN ISLAND 10:00 TIMOR SEA Derby BROOME Kalumburu Oombulgurri Wyndham KIMBERLEY Halls Creek Melville Island Maningrida Oenpelli Jabiru ARNHEM LAND Batchelor KAKADU Daly River Pine Creek Wadeye Katherine Ngukurr DARWIN KUNUNURRA Daly Waters MCARTHUR RIVER Newcastle Waters Kalkarindji NORTHERN TERRITORY GOVE (Nhulunbuy) Gulf of Carpentaria CAPE Coen YORK PENINSULA GREAT BARRIER Laura Cooktown Borroloola Mossman Port Douglas Mareeba Mungana Karumba Atherton Burketown Normanton Tully Doomadgee Croydon Georgetown Forsayth Ingham GULF COUNTRY Tennant Creek Ayr Camooweal Tanami Kajabbi Charters Towers Bowen PORT HEDLAND Julia Creek PROSERPINE HAMILTON ISLAND Dampier GREAT SANDY DESERT KARRATHA MT ISA CLONCURRY Richmond Hughenden Marble Bar MACKAY Onslow Barrow Creek Exmouth Pannawonica Telfer Dajarra LEARMONTH QUEENSLAND Solomon MORANBAH PILBARA Winton Saraji Tom Price Blair Athol Boulia Yeppoon PARABURDOO NEWMAN Jigalong GIBSON DESERT EMERALD ALICE SPRINGS LONGREACH Blackwater ROCKHAMPTON BARCALDINE Areyonga CHANNEL GLADSTONE Springsure Bedourie BLACKALL Biloela Moura Carnarvon Kaltukatjara Yaraka Theodore Monto COUNTRY BUNDABERG WESTERN ULURU Uluru Windorah HERVEY BAY Finke SIMPSON DESERT Gayndah Maryborough Birdsville Augathella Injune AUSTRALIA Warburton Amata Ernabella Gympie CHARLEVILLE ROMA Meekatharra Wiluna Kingaroy Noosa Quilpie Mitchell Miles MAROOCHYDORE (SUNSHINE COAST) Dalby Kalbarri Cue Oodnadatta BRISBANE TOOWOOMBA GREAT VICTORIA DESERT Moonie Thargomindah Mount Magnet Moomba Cunnamulla St George GOLD COAST Yalgoo Lake Goondiwindi GERALDTON Mullewa Laverton Eyre Dirranbandi L. Gregory Texas Leonora Coober Pedy Mungindi Casino Lismore Norfolk Island BALLINA (700km ) Morawa Tenterfield L. Blanche Tibooburra Three Springs SOUTH Lightning Ridge Menzies Marree MOREE Milparinka Inverell Grafton Dalwallinu Maralinga Bourke Walgett Glen Innes AUSTRALIA COFFS HARBOUR Andamooka Narrabri Moora Cook Wynbring Leigh Creek Lake ARMIDALE KALGOORLIE OLYMPIC DAM Coolgardie Boulder Karonie Lake Frome Coonamble Gunnedah Southern Cross Kambalda NULLARBOR PLAIN Parachilna Kempsey Woomera Torrens Coonabarabran TAMWORTH Northam Merredin Widgiemooltha Lake Everard Wilcannia Cobar Eucla Nyngan PORT MACQUARIE Coorabie PenongLake Gairdner Gilgandra PERTH Hawker Broken Hill Scone Taree LORD HOWE ISLAND Fremantle Norseman Ceduna Olary Forster Kondinin Smoky Bay Port Augusta NEW SOUTHDUBBO Muswellbrook Mandurah Brookton Yunta Menindee Streaky Bay WHYALLA Maitland Narrogin Harvey Newdegate Peterborough Ivanhoe NEWCASTLE Parkes Bunbury Collie Wagin Port Pirie Orange WALES Bathurst Lithgow Busselton Katanning Ravensthorpe Cowell Burra Gosford Margaret River Great Australian Katoomba West Wyalong Hopetoun Esperance Renmark SYDNEY Augusta Manjimup Bight Berri MILDURA Griffith Hay Wollongong Northcliffe Mount Barker PORT LINCOLN Goulburn Denmark Narrandera Yass Kiama Walpole Albany ADELAIDE Ouyen Nowra Murray Bridge Pinnaroo WAGGA WAGGA Gundagai Tailem Bend Swan Hill Deniliquin CANBERRA Victor Harbor Meningie Tocumwal Batemans Bay KANGAROO ISLAND Birchip ALBURY Cooma PACIFIC Bordertown Shepparton VICTORIA Narooma Wodonga Wangaratta Mt Kosciuszko 2228m Kingston South East Horsham Bendigo Bombala Naracoorte OCEAN Eden Ararat Seymour Alexandra Millicent Hamilton Ballarat Mount Gambier MELBOURNE MELBOURNE (AVALON) Geelong Sale Portland Moorabbin Warrnambool Colac Traralgon Groote Eylandt WEIPA GREAT CAIRNS TOWNSVILLE DIVIDING GREAT RANGE DIVIDING CORAL SEA RANGE REEF R O U T E K E Y QantasLink routes Qantas Club and Qantas regional lounge locations Qantas Group international gateway port National capital 2018 MAPgraphics, Brisbane. Since 1989 King Island Bass Wilsons Promontory Strait Flinders Island Smithton Burnie Georgetown DEVONPORT LAUNCESTON Savage River Longford St Helens Rosebery Bicheno Queenstown Campbell Town Strahan TASMANIA Orford Strathgordon Huonville Port Arthur HOBART TASMAN SEA 2

3 Reach 6 million * QantasLink passengers annually fly with Australia s largest regional airline Source *Qantas internal data, Oct

4 The readers Place your brand in direct contact with 1 MILLION^ business and leisure passengers with each issue of Spirit magazine ^Based on bimonthly average. Source: Qantas Traffic and Capacity Statistics, Full Year Report, January 2017 Who they are Where they live Why they re travelling What they do en route 52% MALE and 48% FEMALE 45% are ABs ALMOST 1 IN 2 is years old* 46 is the average age 1 IN 3 earns $100K-$200K+* $104,712 Average household income, which is $14,318 higher than the population average 1 IN 4 passengers is a business decision-maker 32% live in major metro areas 50% live in urban areas 19% live in regional areas Of those passengers who have travelled for business in the past six months: 75% MALE 25% FEMALE Of those passengers who have travelled for leisure in the past six months: 56% MALE 44% FEMALE 45% of passengers are travelling for business purposes 39% plan to tour interstate by car in the next 12 months 120% more likely to take multiple short breaks than the general population 1 IN 4 prefers to take package tours 1 IN 2 (55%) is a professional or a manager** 19% are business owners** Source *Red Planet Survey, March 2016 **Qantas Customer Advisory Panel 4

5 The QantasLink passenger Who is reading Why they are reading How they engage Travel behaviour Passengers who are flying for combined business and leisure purposes are more likely to read the magazine 43% seek travel information and inspiration 1 IN 3 seeks the latest restaurants, events and entertainment 91% of QantasLink passengers spend 10 minutes to up to one hour reading the magazine 77% of QantasLink passengers read the Out & About section either every flight or most flights They are MORE LIKELY to read restaurant, accommodation, event, food and wine articles 46% of QantasLink passengers take Spirit magazine home 67% of QantasLink passengers have taken a holiday for 3+ nights, 2-6 times in the past 12 months 63% prefer to stay in a 4/5-star hotel 74% strongly agree they usually book their travel themselves 1 IN 2 strongly agrees they like to explore new destinations for their holidays Source *Qantas Customer Advisory Panel, 24 June 10 July, 2016 (number of Frequent Flyers: 1779) 5

6 Distribution More than 20,800 flights every two months One million passengers per edition On board all QantasLink Australia flights 56 metropolitan and regional ports CONTENT SECTIONS News & Views Out & About Eat & Drink Heart & Soul Up & Away Mainland capital cities and key regional centres All mining charters in Queensland and WA Network Aviation (major mining charter airline), WA All Domestic, Chairman s, Platinum and Club Lounges BI-MONTHLY QANTAS DISTRIBUTION Each issue remains on board for two months All QantasLink Domestic flights All Qantas Domestic Chairman s, Platinum and Club Lounges 6

7 Spirit magazine The trusted voice of regional Australia, Spirit magazine brings our heartland to life through entertaining, informative and inspiring content from in-the-know travel features that showcase local secrets to expert coverage of regional business, all written by highly respected local journalists. 7

8 The sections NEWS & VIEWS Bringing the QantasLink spirit to life, this section includes airline news, insider travel tips and staff profiles, as well as regular columns on motoring, sports and a must-do road trip every issue. It also focuses on inspirational regional Australians sharing their work-life stories and the important lessons they have learned. OUT & ABOUT With evocative writing and stunning photography, the feature stories in Out & About curate the best of country, coastal and regional city destinations. Out & About delivers something for every reader, from practical destination guides to fly-and-drive holiday itineraries. Each feature includes relevant pointers to help travellers get the most out of their trip. EAT & DRINK Food and travel are intrinsically linked and many of Australia s best food and drink experiences happen in regional Australia. To leverage this, each issue has dedicated destination guides segmented into snackable information to help readers get the most from their visits. HEART & SOUL Heart & Soul highlights the people who live in regional Australia and the issues that matter most to them. Written by insiders, this section includes a regionally focused issue-based story in every edition. Using expert local writers, Heart & Soul connects passengers a high proportion of whom are business travellers to relevant stories on technological advances, education and agribusiness. UP & AWAY Up & Away aims to keep the QantasLink passenger who spends an average of 75 minutes on each flight well informed and entertained. It covers flight and aircraft information and includes puzzles, a crossword, quiz and sudoku as well as a calendar to keep readers up to date with events in each region. There s also a page of fun facts on Australia s most unique animals. Our trusted local food critics provide inside information on where to eat and drink for both business and leisure purposes. 8

9 Annual special reports JAN/FEB 2019 ISSUE THE FIFO REPORT They represent around 65% of our resources sector employees and their jobs present unique challenges intense periods on the job, extended time away from home and family, commuting thousands of kilometres. So how do they make it work for them? We meet four people in the fly-in, fly-out sector, each with a very different perspective on what it takes to thrive amidst these demands. MAR/APR 2019 ISSUE THE HIGHER EDUCATION SPECIAL This special report looks at the innovative ways regional universities are luring students to their campuses today. From new and more flexible entry criteria to outstanding accommodation design and the opportunity to take part in world-exclusive experiences, we discover the offerings that are delivering the greatest results. MAY/JUNE 2019 ISSUE FARMING & TECHNOLOGY Now more than ever, farmers are relying on advances in technology to secure their industry and asking: what are the inventions that will take farming into the future? QantasLink interviews the experts to compile a list of 15 emerging agriculture innovations that are guaranteed to make farming easier, smarter, safer and better for the environment. JUL/AUG 2019 ISSUE THE PROPERTY SPECIAL City dwellers may be eyeing the real estate market with trepidation but a host of regional destinations have become property hotspots across the country, from Geelong to the Sunshine Coast, Newcastle to Hobart. This feature will look at what these regions are doing differently and how they became the new investment areas. SEP/OCT 2019 ISSUE THE FUTURE OF MINING Smarter, faster, safer, more sustainable - each year the resources sector employs new technologies, practices and techniques aimed at bettering the mining experience. This special reveals the latest developments and those on the horizon that promise to revolutionise mining. NOV/DEC 2019 ISSUE THE BOARDING SCHOOLS SPECIAL A 16 page insert on premium stock that highlights the strengths of schools around the country, from state-of-the-art facilities to world-leading programs, and how they can best educate the students of rural and regional Australia. 9

10 Extend beyond Spirit magazine All content is commissioned and curated to reach QantasLink passengers across their entire travel experience 10

11 Our content ecosystem QANTAS RED 3.7 million subscribers TRAVEL INSIDER 217,000 uniques (Nielsen DRM, July 2018, 3 month rolling average) 2,368,068 page views (Adobe Analytics, monthly average September 2018) QANTAS MAGAZINE 420,000 readers (Roy Morgan, June 2018) International and domestic flights In national Chairman's, Business and Club Lounges every month Qantas ecosystem QANTASLINK SPIRIT MAGAZINE 50,000 copies Domestic flights In national Chairman's, Business and Club Lounges Bimonthly EVENT SERIES Platinum One (based on approval) Think Qantas Business Travel Awards QANTAS FACEBOOK NATIVE VIDEO 1.4 million likes QANTAS WIFI 8 minutes average time spent on wifi.qantas.com Native and display QANTAS MAGAZINE INSTAGRAM + TWITTER TRAVEL INSIDER EDM 3.1 million subscribers fortnightly QANTAS CHINESE EDITION 50,000 copies Biannual Chinese New Year and Golden Week Targeted distribution to incoming Chinese tourists Sources *Social followers as of Feb 2018 **Neilson, Feb 2018 ***Google Analytics, Feb 2018 ^Qantas Internal Data, Feb

12 Travel Insider Website + Social Media 217,000 UAs* 2,368,068 Page views per month** 6:30 average session length* Qantas Travel Insider is where holiday dreams start... Travel Insider is one of the most visited premium lifestyle media sites in Australia (Nielsen). It offers thousands of expert insider s guides and features to help visitors plan their trips to more than 40 destinations worldwide, with a focus on the best of Australia users can explore detailed guides to all major cities and popular regional destinations through the eyes of prominent locals, award-winning writers and celebrated tastemakers whose experiences are exclusive and authentic. The site helps everyone find the best experience for them: with sections for family travel, business travel, cruising, adventure, romance, food, accommodation and more. The site also has a detailed Travel Tips section, and regularly features expert tips from high-profile travellers and celebrities. Our travel inspiration and news from the site is shared via frequent daily updates to thousands of travellers across our Twitter, Instagram and Pinterest accounts. PLANNING TOOL The ultimate inspiration and planning tool for: Destinations Experiences Lifestyle Trending ONLINE PLATFORMS Connect with us online @qftravelinsider Sources *Nielsen Feb 2018 **Google Analytics, Feb

13 Rates & deadlines 13

14 SPIRIT MAGAZINE Rates + deadlines + specs DISPLAY RATES ($AUD) AD SIZE 1x 2x 4x 6x Full Page $7500 $7275 $7056 $6844 Double Page $13,900 $13,483 $13,078 $12,686 Half Page $3325 $3225 $3128 $3034 Third Page $2500 $2425 $2352 $2281 Outside Back Cover $9500 $9215 $8938 $8670 Inside Front Cover Spread $16,250 $15,762 $15,289 $14,830 EDITION ON BOARD BOOKING DEADLINE MATERIAL DEADLINE JAN-FEB JAN 30 OCT 20 NOV MAR-APR MAR 11 JAN 22 JAN MAY-JUN MAY 05 MAR 26 MAR JUL-AUG JUL 03 MAY 24 MAY LOADINGS First Half RHP 30% SEP-OCT SEP 04 JUL 23 JUL NOV-DEC NOV 04 SEP 25 SEP RHP 10% Prior Contents 10% DIRECTORY RATES ($AUD) AD SIZE 1x 2x 4x 6x Quarter Page $1680 $1629 $1580 $1533 Eighth Page Horizontal $840 $814 $790 $766 MAGAZINE SPECS (mm) TRIM (H X W) TYPE BLEED Double Page (Supply as 2 x full pages) Full Page 250 x x x 220 Half Page vertical 250 x x x 115 Half Page horizontal 111 x Third Page vertical 250 x x x 80 Third Page horizontal 72 x INSERT RATES ($AUD) COST PER 000 2PP 4PP 8PP 12PP 16PP 32PP $150 $240 $400 $550 $600 $1048 CLASSIFIED SPECS (mm) TRIM (H X W) Qantas approval required on all inserts subject to 100% confirmation. Qantas requests all inserts to be bound. All inserts must include an advertising backing page. All inserts exclude production cost. Quarter Page Vertical 113 x 92 Eighth Page Horizontal 54 x 92 Print material to be supplied via Quickcut (Adstream), Adsend aor SENDlite. PDFs are not accepted. Rates do not include design, copy and subbing. Note The above rates are in Australian dollars and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing. 14

15 ADVERTISING ENQUIRIES National Advertising Manager Elliott Barsby T E elliott.barsby@mediumrarecontent.com NSW Account Manager Anthony Sullivan T E anthony.sullivan@mediumrarecontent.com Vic Account Manager Brittany Boys T E brittany.boys@mediumrarecontent.com WA + SA State Manager Gloria Karageorge T E gloria.karageorge@mediumrarecontent.com Qld Enquiries Randall Hughes Theo Coroneo