I. The perfect setting for events of all sizes. II. Strasbourg Events, 40 years of successful events!

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1 PRESS RELEASE 2016

2 CONTENTS

3 Editorial I. The perfect setting for events of all sizes 1. The Convention Centre and the Exhibition Centre 2. An event complex on the cutting edge of technological innovation 3. A unique space for every event II. Strasbourg Events, 40 years of successful events! 1. An expert team at the service of the events 2. Multi-sectorial expertise 3. Proprietary events III. Destination Strasbourg 1. Europtimistic ADN 2. Innate sense of hospitality 3. A knowledge network 4. Tourism and a residential economy 5. Strasbourg, ideally located IV. Fact Sheet

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5 EDITORIAL NEW PERSPECTIVES AND NEW AMBITIONS With more than 200 sites dedicated to professional conventions, seminars and events in France, there are many alternatives and options available to events organisers or businesses wishing to bring together their clients or collaborators. Given this fiercely competitive market, the Eurometropolis of Strasbourg makes no secret of its ambitions: to strengthen Strasbourg s dynamism and attractiveness on the basis of a conscious development strategy and effective hosting infrastructure fulfilling international standards. We ve already completed the first stage! After two years of work, Strasbourg Convention & Exhibition Centre restructured, expanded and modernised is opening the doors of its new multi-functional spaces. Complementary and modular, they provide almost endless layout possibilities, from a small and intimate event to one on an international scale. This new infrastructure, at the heart of the European city, fully answers the expectations and needs of the MICE market. In order to attract even more events, investment in infrastructure goes hand in hand with a commercial strategy and policy to promote the hosting of the national and international professional encounters of the non-profit and corporate markets. This mean that everybody involved in destination business tourism is working together to develop Strasbourg s attractiveness, competitiveness and international influence. Welcome to Strasbourg! Jean-Eudes RABUT President of the Board of Directors of Strasbourg événements

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7 I. The perfect setting for events of all sizes 1. The Convention Centre and the Exhibition Park A hotspot for economic and cultural encounters, Strasbourg Convention & Exhibition Centre is an unbeatable events complex serving the local area. Hosting and producing national and international professional events, it has helped to shape Strasbourg s influence, attractiveness and development. Every year, the site hosts nearly 250 events and welcomes 750,000 visitors, generating on average 80,000 overnight stays and nearly 100 million Euros in economic spin-offs. Enjoying strategic positioning a stone s throw from the town centre, the European institutions and a network of quality hotels, Strasbourg s refurbished and extended Convention Centre extends over more than 50,000m² and offers the perfect environment for professional and public events. The adjacent Exhibition Centre covers an area of more than 24,000m². The synergy between the meeting rooms and exhibition halls offers the blend and modularity needed to host hybrid and simultaneous events, from size XS to XXL, under optimum conditions. With this new infrastructure, the Strasbourg Convention & Exhibition Centre has become a highly effective event complex on the cutting edge of technological, architectural and environmental innovation. Located in an ever-evolving space, the event complex has seen the growth of the International Business District of Wacken. The aim is to create a dynamic ecosystem, a window on local economic activity. Bringing the structures up to date is therefore part of the ambitious programme of the Eurometropolis of Strasbourg: to consolidate the city s influence and attract major national and international events. And in order to ensure the success of its hosting strategy, the city is working with the Strasbourg Convention & Exhibition Centre to set in place a support mechanism for the MICE sector, aimed at events organisers: Helloptimist*, two separate but combinable service packs. The aim is to make it easier to hold events in Strasbourg. * Information on the service is available from the commercial teams.

8 The Convention Centre 3 auditoriums with 1 880, et 515 seats 23 meeting rooms with between 25 and 450 seats, fully equipped with plenty of natural light A modular restaurant space seating up to 1,500 guests 10,000 m2 of modular space (exhibition, restaurant and conference) EXHIBITION PARK 24,000m² of exhibition space 3 fully modular halls 2. An event complex on the cutting edge of technological innovation The Convention Centre is able to offer a personalised or turnkey package across a wide range of integrated competences: - Technical expertise: general installation work, events engineering, audiovisual, scenography, mobile interpreting cabins, video-transmission, video-conferencing, endto-end exhibition management (general installation work, administrative and technical management of the exhibitors, furniture hire, technical assistance on site, etc.) - Logistical expertise: taking care of convention/exhibition meeting, greeting and registration (devising and operating registration forms and financial management, convention hosting/arrivals, financial statements), coordinating transfers and the social activities programme, accommodation management (approaching hotels for availability, posting individual confirmations, accommodation manager present for the entire duration of the convention) - Catering management: coffee breaks, lunches, gala dinners, receptions, cocktails and packed lunches, working closely with the very best local suppliers. - Studio Stand Design: Strasbourg Events has solid expertise in designing stands, due to its integrated consultancy and bespoke production workshop! With its dedicated team, Studio Stand Design takes care of creating bespoke or off-the-peg spaces (consultation, design, sourcing materials, etc.), and of the transport, assembly and assistance on site. Such is the reputation of Studio s personalised stands that they are imported throughout Europe for renowned international events such as SIRHA in Lyon, the Paris International Agricultural Show, Industries in Paris and Lyon, Powergen in Amsterdam and Cologne, Midest in Paris, FI EUROPE in Paris and Frankfurt, SIAL Paris, and many more.

9 3. A unique space for every event 3 auditoriums 1880, 1200, 515 seats 23 MEETING ROOMS well-equipped and modular, with plenty of natural light m² OF MODULAR SERVICE AREA : EXHIBITION, CATERING, conferences, These new spaces offer a wide range of layout possibilities a restaurant space seating up to 1,500 guests Modular and equipped for caterers

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11 II. Strasbourg Events - 40 years of successful events! 1. A team of experts at the service of the events Strasbourg Événements, the company which runs both establishments, offers event organisers its 40 years of recognised experience in hosting exacting international events, strengthened by its solid experience in organising professional and public events. The teams accompany each event and support the hierarchy of needs, the management of delegates and provide logistical support. 2. Multi-sectorial expertise Every year, Strasbourg Événements hosts and organises an average of 250 events, broken down as follows: 36% shows, 26% business conventions, 17% trade fairs, 12% miscellaneous events (general meetings, gala dinners, etc.) 9% conventions. All kinds of meetings: 73% of a regional dimension, 17% of a national dimension, 10% of an international dimension. to a public of nearly 750,000 visitors a year, broken down as follows: 72 % fair visitors (professionals and general public), 14 % members of the audience (shows), 7 % participants in various events (seminars, conventions, symposiums, etc.), 7 % conventioneers. Every year, on average, the Convention Centre generates: 130,000 delegate days 100 million euros in economic spin-offs 80,000 overnight hotel stays

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14 3. Proprietary events But as well as hosting external events, Strasbourg Événements has solid expertise in organising its own events. The teams produce these events, from the strategic conceptualisation stage to the final organisation. For more than 20 years, TOURISSIMO has brought together nearly 200 exhibitors from the tourism, leisure and well-being sector, in February every year. The fact that more than 15,000 visitors attended the 2016 event confirms Tourissimo s position as the most complete tourism event in eastern France! EGAST, the gastronomy, services and tourism fair, is an industry-only event held every two years. The 2016 edition was a roaring success, with record attendance of 30,000 professional visitors and 450 chefs over four days. Every spring, the Salon de l Habitat (Home Show) presents the full range of home solutions: construction, renovation or extension work, energy solutions, gardening and decorating, and much more. The 2016 edition attracted nearly 17,000 visitors. An unmissable date in the calendar of France s Great East, the European Fair attracts nearly 200,000 visitors every year. With nearly 1,000 exhibitors, it is the first key economic event on the post-summer calendar! The Regional Real Estate Fair of Strasbourg brings together the real estate market in Alsace once a year. Every autumn, this event gives visitors the opportunity to take stock of the best way to plan a real estate purchase, through meetings with the main players on the regional market and the organisation of dedicated conferences. The European Contemporary Art Fair of Strasbourg, St-Art, is the 2nd longest-running fair in France after FIAC and the 1st fair outside Paris, both in terms of attendance levels and the business climate. With 100 galleries and 24,000 visitors, St-Art is the go-to destination every year for art experts and art lovers. Chocolat & Gourmandises returns for its second year in October 2017, having seduced nearly 9,000 visitors in 2015! A meeting-point for connoisseurs and a window on the knowledge of local artisans, the exhibition boasts more than 80 exhibitors.

15 International events setting the pace: European Geothermal Congress, 600 PAX International Nephrology Conference, 1,500 PAX CIML Conference, 150 PAX European Congress on Sleep Research, 2,600 PAX IEEE NSS/MIC, 2,200 PAX Entretiens Territoriaux de Strasbourg (local government officers conference), 1,200 PAX World Forum for a Responsible Economy, 1,000 PAX European Material Research Society, 2,500 PAX Photonics Europe, 1,800 PAX Congress of the French Materials Federation, 1,800 PAX

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17 III. Destination Strasbourg As a European city, Strasbourg enjoys a very special position due to the diversity of its economic actors, the wealth of its industries (traditional and new-generation), the tourist appeal of its area, and it holds the statuses of European capital, Eurometropolis and capital of the Great East region. 1. Europtimistic ADN When they choose Strasbourg as the venue for their events, professionals naturally benefit from the virtues of Europtimism: dynamism, the effervescence of the network of economic players, a great many innovative projects, and so much more. This constant buzz makes Strasbourg a highly attractive and intense region, where talents come together, a laboratory of great ideas and brilliant innovations, a city to experiment and create value European Due to its history, its institutions, its geography and its economic future, Strasbourg is indisputably European. Enterprising A hive of creativity, actions and risk-taking, creating the perfect conditions for economic activity. Ethical Free and open, a symbol of human rights and solidarity, a tradition of cooperative partnerships. Experimental A cradle of research and innovation with a highly effective system for development and transfer, in order to promote the creation of innovative businesses and experiment with new technologies and new concepts on its own soil. Ecological Boasting an exceptional quality of living, the result of taking environmental issues into consideration: climate, travel, eco-areas, nature in the city, and much more.

18 2. An innate sense of hospitality In order to greet its visitors under the best possible conditions, Strasbourg Événements can count on the city s remarkable hotel capacity, with a total of 9,500 bedrooms plus 2,000 more within a radius of 20 km. Strasbourg has more than 80 hotels less than 10 minutes from the Convention Centre: - 1 five-star hotel - 14 four-star hotels - 29 three-star hotels - 20 two-star hotels - 17 one-star or unrated hotels Of these, 2 four-star hotels are located right opposite the Convention Centre, one with 243 and the other with 170 bedrooms available to delegates. This excellent hostelry tradition comes with a renowned gastronomy tradition. From traditional winstubs to multi-starred establishments, there are more than a hundred restaurants in Strasbourg offering the very best of French and Alsatian cuisine. Alsace, a region which is well known for its gastronomy and its white wines, also has more stars than anywhere else in France. It boasts several Michelin-starred restaurants: one three-star restaurant, 7 two-star restaurants and 21 one-star restaurants. 3. A knowledge network An area of innovation and experimentation, Strasbourg owes most of it to research. The University of Strasbourg stands out from the crowd: 4 Nobel prize-winners on the staff, 48,000 students, 20% of them foreign students from 150 countries. Higher education and research are important levers for the economic development of the Eurometropolis. The city stands out due to its expertise in the field of science, due to its commitment in four competitiveness clusters: Fibres-Energivie, Hydreos, Véhicule du Futur and Alsace Biovalley. The aim is to implement collaborative projects, promote industrial growth, increase the visibility of this ecosystem and focus on future prospects Strasbourg is also located at the cutting edge of research with the University Hospital Institute (IHU Strasbourg), with healthcare, research and training all under one roof, bringing together the knowledge of medical, scientific and industrial experts. Benefiting from the French Future Investments Programme, IHU Strasbourg aims to become an international centre of reference and a true driving force for economic development. Finally, Strasbourg has also seen the evolution of collaborative workspaces, such as Shadok, the FabLabs, co-working spaces and shared production workshops. This dynamic is leading to a new culture of the exchange of knowledge.

19 4. Tourism and a residential economy The Eurometropolis benefits enormously from the attractiveness of Alsace, one of the bestloved tourist regions, in the form a huge economic boost! The tourist economy is therefore particularly powerful, particularly towards the end of the year, when Strasbourg turns into the Christmas Capital, welcoming nearly 2.8 million visitors. As an international city, Strasbourg also focuses on hosting professional events. The city is currently in 7th place of the top 10 French cities for hosting business tourism (category ICCA 2014).

20 5. Strasbourg, ideally located On the crossroads of the TGV lines Est and Rhin-Rhône, with four international airports on its doorstep and located on the banks of Europe s most important commercial river, Strasbourg s accessibility facilitate exchanges and encounters and stimulates business. Getting to Strasbourg By plane Strasbourg Convention + Exhibition Centre is surrounded by four international airports: - Strasbourg-Entzheim A 15-minute drive from the Convention Centre and nine minutes from Strasbourg railway station, Strasbourg-Entzheim International Airport offers 20 direct destinations, including Amsterdam, Barcelona, Berlin, Bordeaux, Brussels, Istanbul, Lisbon, Lyon, Marseille, and many more. - Karlsruhe-Baden (Germany) A 45-minute drive from Strasbourg or an hour s shuttle ride, Baden Airpark has direct connections to 25 airports (Antalya, Barcelona, Berlin, Hamburg, London, Malaga, Marrakech, Porto, Rome ). Via Berlin, nearly 30 international destinations are accessible. - Bâle-Mulhouse Perched on the Swiss border, the EuroAirport, an hour and a quarter from Strasbourg by car or train, offers some 80 direct international destinations (Barcelona, Belgrade, Berlin, Bordeaux, Brussels, Casablanca, Copenhagen, Dresden, Düsseldorf, Edinburgh, Istanbul, London, Montréal, Munich, Tel-Aviv ) - Francfort Frankfurt Airport is the closest international airport to Strasbourg. A 2-hour drive away, it offers nearly 300 destinations across the world, including Athens, Atlanta, Bangkok, Boston, Buenos Aires, Chicago, Delhi, Dubai, Dubrovnik, Hong Kong, Johannesburg, Mexico, Montréal, New York, Osaka, Rio de Janeiro, San Francisco, Shanghai, Tokyo, Vancouver, etc. Shuttles run several times a day between the Convention Centre and these airports. By train At the heart of the European LGV Hub, Strasbourg is on the crossroads of the Paris - Budapest and Hamburg-Marseille routes. Just 12 minutes from the railway station by tram, the Convention Centre is particularly easy to access by rail, especially from Paris, with 16 trains a day taking just one hour 48 minutes from July London and Brussels are directly accessible through regular connections via Paris. There are daily shuttles between the Convention Centre and Strasbourg s TGV railway station. By car Strasbourg Convention + Exhibition Centre are just a few hours drive from Paris, Lyon, Zürich, Stuttgart, Frankfurt and other major European cities. The A4 and A35 motorway slip roads are just two minutes drive from the Convention Centre, and the German motorways are 10 minutes away.

21 Getting around Strasbourg The location of the Convention Centre, right in the heart of Strasbourg, allows visitors to take advantage of the excellent public transport network to discover the city or get around during their stay. A pioneer in soft mobility, Strasbourg has the country s largest tram network, with 280,000 passengers per day over 54 km. A stone s throw from the Strasbourg Convention + Exhibition Centre, Wacken tram station, on lines B and E, connects the events complex to the historical town centre in just a few minutes. As France s most cyclable city, Strasbourg has 630 km of dedicated cycle lanes. Strasbourg Convention + Exhibition Centre also caters for cyclists, with a cycle path leading right to the foot of the Convention Centre. Perfect for getting to know the city, Vélhop, Strasbourg s bicycle-sharing service, has self-service hire points throughout the city. As well as tram and cycling, buses, taxis and a car-sharing service round off the city s public transport network.

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23 IV. Fact Sheet NAME Strasbourg Convention + Exhibition Centre OPERATING COMPANIES Strasbourg événements, GL events with a 47% ownership stake since September 2014 legal form SAEML (French semi-public company) YEAR OF CREATION 1975 (40 years of expertise) STAFF NUMBER 105 employees annuel TURNOVER 15 million euros FIELD OF ACTIVITY Hosting professional and public events (Strasbourg Convention & Exhibition Centre) Events organisation (Strasbourg événements) VISITOR NUMBERS Nearly 750,000 visitors a year, 130,000 delegate days ECONOMIC SPIN-OFFS Nearly 100 million euros for Strasbourg and 80,000 overnight hotel stays Equipment Convention Centre / Exhibition Centre - Strasbourg LocaTION AND ACCESS Strasbourg Wacken Motorway A4 and A35, Wacken exit TGV Est and Rhin-Rhône Strasbourg International Airport

24 STRASBOURG ÉVÉNEMENTS / Palais des Congrès - Parc des Expositions / FR STRASBOURG Tel : / info@strasbourg-events.com /