World's leading trade fair Kind + Jugend in top form

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1 Press Release Nr. 10 K+J 2014 Cologne, 14. September 2014 Final report: World's leading trade fair Kind + Jugend in top form Last year's record number of exhibitors surpassed again Attendance figure at constant high level More visitors from abroad Full aisles, a good mood, high level of internationality: That is the summary of the Kind + Jugend 2014, which came to a successful close on Sunday, 14 September. With a record number of 1,052 exhibitors from 51 countries (foreign share: 82 percent) the signs in the run-up to the trade fair were very promising. Over 20,000 trade visitors from 109 countries took the opportunity to use the world's most important trade fair for the baby and childrens's outfitting sector for their order business and to establish new business contacts. The share of foreign visitors was 72 percent. "The high level of quality of the Kind + Jugend, the constant good attendance figures and the further increased level of internationality among the exhibitors and visitors confirms the significance of the world's leading trade fair Kind + Jugend," summed up Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. "The industry's top buyers and decision-makers travel to Cologne from all over the world. Significant growth was registered this year from China and South Korea and from several European countries," added Hamma. Andrew Ratcliffe, Managing Director of Dorel Juvenile UK and Board Member of the European Nursery Products Confederation (ENPC) emphasised the standing of the Kind + Jugend as a business hotspot: "The trade fair has become more and more international. Many foreign customers came to our stand to transact business deals here in Cologne. From the point of view of ENPC, Kind + Jugend is the world's most important business and networking platform of the year for the nursery or juvenile sector." Kind + Jugend The Trade Show for Kids first years Your contact: Benjamin Agert Tel Fax b.agert@koelnmesse.de Koelnmesse GmbH Messeplatz Köln P.O. Box Köln Germany Tel Fax info@koelnmesse.de Executive Board: Gerald Böse (President and Chief Executive Officer) Katharina C. Hamma Herbert Marner Chairman of the Supervisory Board: Mayor of the City of Cologne Jürgen Roters Headquarters and place of jurisdiction: Cologne District Court Cologne, HRB 952

2 Convincing trade fair concept In addition to almost the entire industry being represented in the classic exhibition area of the trade fair, the Kind + Jugend also picks up on current trends and market development in the scope of special shows and its supporting programme. A good example of this is the Design Park, which after its premiere last year, once again presented a range of children's furniture, toys and living accessories by international designers. The Design Park was well visited on all days of the trade fair. The same applies for the 'future of kids design' special show, where ten prototypes for children's furniture created by young designers were presented. After the trade fair up to three prototypes will be selected by famous furniture manufacturers, which will be further developed together with the designers until they are ready for market launch. The designers and all of the trade visitors were also able to take a glance into the possible future in the 'Young innovative companies' sector. The funding programme of the Federal Ministry for Economic Affairs and Technology supports young companies and start-ups in marketing their products via trade fairs and has been an integral part of the Kind + Jugend since /5 The second edition of the Trend Forum also proved extremely popular again. International experts from the trade, field of science and media offered background information on market structures, new distribution channels in the online and offline area as well as on safety themes and innovative design possibilities for the presentation of goods in the scope of lectures and discussion rounds. The Kind + Jugend Innovation Awards 2014 The award ceremony of the Kind + Jugend Innovation Award in eight categories traditionally marked the start of the the trade fair. The Awards in eight categories are conferred every year to novelties and product further developments that excel through special ideas, excellent technologies, high functionality or exceptional design. This year, 184 products were submitted by 135 exhibitors from 28 countries in a bid to win the coveted winner's seal. The jury of the Innovation Awards was made up of international trade journalists and safety experts.

3 The winners of the Kind + Jugend Innovation Awards 2014: 3/5 World of Moving Baby: 'Six Seater' Childhome-Aerts NV (Belgium) World of Travelling Baby: 'Doona' Simple Parenting (Hong Kong) World of Moving Baby & Travelling Baby Accessories: 'Ergo Pouch Sleep Suit and Sleep Bag' Ergo Pouch (Australia) World of Baby Safety at Home: '0 Emission Camera' Babymoov (France) World of Baby Toys: 'Tiny Love Double Sided Crib Toy' Dorel Europe (the Netherlands) World of Baby Textiles: 'Shoeps elastic laces' Miyali (the Netherlands) World of Baby Care: 'Aquanest' Babymoov (France) World of Baby Furniture: 'Pili Mat' BabyToLove (France) The Gruner + Jahr I Family Consumer Awards were conferred this year for the first time. The prizes that were awarded in four categories are the result of an online voting among end users, who were able to vote for their favourite products at and. The Consumer Awards are a good indication for the participating companies in assessing the acceptance of their products on the market. Foreign buyers, who visit the Kind + Jugend, can on the other hand see which products go down particularly well on the German market. The winners of the Gruner + Jahr I Family Consumer Awards 2014: Category: Makes life easier' 1 st place: Angelcare Babyphon AC423-D (Funny Handel GmbH & Co. KG) 2 nd place: MAM Perfect Night (MAM Babyartikel GesmbH) 3 rd place: Nutribaby BABYMOOV (ALT PARTNERS)

4 Category: 'For out and about' 1 st place: Manduca Circadelic (Wickelkinder GmbH) 2 nd place: Croozer Kid Plus (Zwei plus zwei GmbH) 3 rd place: 2wayPearl Maxi-Cosi (DOREL GERMANY GMBH) 4/5 Category: 'Designer Bedroom Furnishings' 1 st place: Play bed (isle of dogs DESIGN GmbH & Co. KG) 2 nd place: Mini bunk bed willi (Helmut Taube GmbH) 3 rd place: Children's room MATILDA (PAIDI Möbel GmbH) Category: 'For having fun' 1 st place: 3-D-Activity Blanket Ocean Club (Fehn GmbH & Co. KG) 2 nd place: Wippofant (Selecta Spielzeug AG) 3 rd place: goki wheel loader (Gollnest & Kiesel GmbH & Co. KG) The Kind + Jugend in figures: 1,052 companies from 51 countries participated in the Kind + Jugend. 185 exhibitors came from Germany and 867 exhibitors from abroad. The share of foreign exhibitors was thus over 82 percent. Including estimates for the final day of the trade fair, more than 20,000 trade visitors from 109 countries attended the Kind + Jugend 2014, of whom 72 percent were from abroad.* * All figures are calculated in accordance with the guidelines of the Association for the Voluntary Control of Trade Fair and Exhibition Statistics (FKM) and are subject to checking by an auditor (). Note for editorial offices: Photos are available in our image database on the Internet at in the "Press" section. Kind + Jugend to 13 September Children s Fashion Cologne to 13 January

5 China Kids Expo to 16 October 5/5 For 90 years, Koelnmesse has been bringing people and markets together. The success story of Cologne trade fairs began in 1924 with the opening of the first event on the exhibition grounds in Cologne-Deutz. During the "economic miracle" of the post-world War II era, the "Rheinische Messe" became a global trading center. Today Koelnmesse has the world's fifth-largest exhibition complex and organizes approximately 75 trade fairs in Cologne and all over the world. During its anniversary year of 2014, Koelnmesse is bringing its history to the public s attention through numerous activities, publications, and exhibitions.