17-19 October 2018, Singapore itb-asia.com

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1 17-19 October 2018, Singapore itb-asia.com Supported by: Held in: Official Partner Hotel: Organised by:

ITB Asia 2018-17 - 19 October 2018 Introducing ITB Asia, Asia s Leading Travel Trade Show, is an annual three days B2B trade show and convention designed to bring together the key travel industry

Today, ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and strengthening existing business relationships with the most important players in the region.

2 ITB Asia October 2018 Introducing ITB Asia, Asia s Leading Travel Trade Show, is an annual three days B2B trade show and convention designed to bring together the key travel industry leaders in the region. It convenes international exhibitors and buyers from the MICE, Leisure and Corporate. Today, ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and strengthening existing business relationships with the most important players in the region. On its eleventh year, ITB Asia will be held in Marina Bay Sands in Singapore on October 17-19, The show is organized by Messe Berlin (Singapore) Pte Ltd. 951 ITB ASIA 2017 SHOW STATISTICS ,000 Exhibitors Minutes of conference Quality Buyers 6,140 More than attendees 11,000 Business Appointments 123 Asia s Largest & Optimal Buyer & Most International Only Hybrid Show Exhibitor Ratio Travel Trade Show Bringing 11,000 show Guaranteed 1:1 ratio Over 113 countries attendees from MICE, between buyers and represented; ITB Asia Corporate, Leisure exhibitors is the most international sectors travel trade show in the region EXHIBITOR PROFILES EXHIBITOR Accommodation Travel Agent/Tour Operator NTO/CVB Business Travel/MICE Travel Technology Transport 98% of exhibitors say that ITB Asia is the highest quality travel trade show in EXHIBITOR GEOGRAPHIC BREAKDOWN North & South America Middle East Middle East North & South America 64.3 % 24.6 % 2.1 % 3.8 % 5.2 %

BUYER BUYERS GEOGRAPHIC BREAKDOWN BUYER PROGRAM North & South America Middle East 79.

As a Buyers Program Partner, you will be given priority meetings with your approved recommended buyers. a. Priority meetings with your recommended buyers during our business matching b.

Corporate buyers Benefits of being a Buyers Program Partner Who ca

3 BUYER BUYERS GEOGRAPHIC BREAKDOWN BUYER PROGRAM North & South America Middle East 79.5% BUYER PURCHASING POWER (USD) 43% USD 500,001 - USD 1,000,000 More than USD 1,000,000 More than USD 2,000,000 7% 13% STRONGEST BUYER PARTICIPATION Coming from Outside of Middle East North & South America PROFILE OF BUYERS MICE Leisure 40% Corporate 35% 25% 79.5 % 10.5 % 2.7 % 1.0 % 6.3 % We encourage our exhibitors to join us as a Buyers Program Partner. As a Buyers Program Partner, you will be given priority meetings with your approved recommended buyers. a. Priority meetings with your recommended buyers during our business matching b. Your recommended and approved buyers accommodation and flight reimbursements will be handled by ITB Asia team You may recommend MICE, Leisure and Corporate buyers Benefits of being a Buyers Program Partner Who can I recommend in the Buyers Program? c. Logo to be included in our show catalogue and on-site branding These buyers can either be your existing clients or buyers whom you wish to meet at ITB Asia To join us as a Buyers Program Partner, us at buyer@itb-asia.com to express your interest 2017 Buyers Program Partners:

VISITOR PERCENTAGE OF VISITORS BY REGION Travel Agent / Tour Operator Hotel / Accommodation Business Travel / MICE Tourist Attractions Airlines / Transport Travel Technology DMCs 5.

6% Travel Agent/Tour Operator DMCs Airlines/Transport 23.6% 9.8% 18.5% 23.4% 12.9% 9.4% 13.8% 2.7% VISITOR PRODUCT INTERESTS 28.2% 32.4% 22.6% 36.5% PURPOSE OF VISITING 32.4% 28.2% 17.7% 15.5% 6.

4 VISITOR PERCENTAGE OF VISITORS BY REGION Travel Agent / Tour Operator Hotel / Accommodation Business Travel / MICE Tourist Attractions Airlines / Transport Travel Technology DMCs 5.8% Others NATURE OF BUSINESS OF ATTENDING VISITORS 4.3% 7.7% 7.2% 6.7% 9.1% 6.2% 15.5% 17.7% Travel Technology America 4.1% NTO 36.5% Hotels/Accommodation 22.6% Travel Agent/Tour Operator DMCs Airlines/Transport 23.6% 9.8% 18.5% 23.4% 12.9% 9.4% 13.8% 2.7% VISITOR PRODUCT INTERESTS 28.2% 32.4% 22.6% 36.5% PURPOSE OF VISITING 32.4% 28.2% 17.7% 15.5% 6.2% 12.9% 9.8% Middle East 2.3% 9.4% 18.5% Networking Information Gathering Buying Conference Selling Asia 72.9% 23.4% Oceania 4.2% 23.6% The ITB Asia Conference Programme features over 90 sessions and over 200 speakers within three days, delivering around 6,140 minutes of thought provoking and inspiring content from a diverse range of MICE, Leisure and Corporate topics. These conferences and seminars are where serious travel and tourism trade professionals debate, interact and discuss business. Themes to be covered in our yet be released agenda include: Meetings & Incentives Corporate Travel Destination Marketing Travel Technology Revenue Optimisation Cruise Online Travel Travel Distribution Mobile Technology Payments Sharing Economy Muslim Travel For any enquiries, please contact us at exhibitor@itb-asia.com Tel: Visit

5 2017 SPEAKERS 2017 SPEAKERS Jane Sun CEO Ctrip.com International Mitchell Young General Manager, ASEAN IBM Rob Torres Managing Director of Advertising and Marketing Google Rudolf Sommer Vice President UNICEO Ike Anand Vice President, Strategy & Business Development Expedia group Ken Mishima Vice President, E-commerce Strategy i.jtb Lim Shoo Ling Director, Brand Marketing Group Singapore Tourism Board Sean Treacy Managing Director, Royal Caribbean Cruises Jenna Qian Head of Destination Marketing Farriek Tawfik Director, Southeast Asia Princess Cruises José Murta Global Head of Hospitality trivago Andy Tan Vice President, Sales Hotelbeds Felix Chan Vice President of Sales Asia Norwegian Cruise Line Holdings Matthew Hulen Industry Manager Travel Facebook Limin Cheng Director of Revenue and Distribution Management Marina Bay Sands Nigel Gaunt President ICESAP Jaime Roseburgh Market Leader Singapore & ASEAN American Express Meetings and Events Hilda Ogada Assistant Regional Marketing Manager Kenya Tourism Board Heli Mende Director, Head of Global Sales Promotion Visit Finland Yiping Shu CMO Meituan Platform Aileen London Senior Manager, Global Meeting Services JAPAC Oracle Kevin Hoong Business Development Lead, APAC Airbnb Eugene Tan General Manager Corporate Travel Management Gabriel Garcia Senior Director, Head of Marketing & Channel Strategy APAC Expedia Fazal Bahardeen CEO and Founder CrescentRating Frank Yan VP of Sales SkySea Cruise Line Rom E. Hendler Founder and Managing Partner InnoVel Thorleifur Thor Jonsson Senior Manager Trade Delegations Promote Iceland Susan Maria Ong MICE Director, Japan National Tourism Organisation Christina Siaw CEO Singapore Cruises Centre Matthew Festo Singapore Country Manager Savioke Stefano Zeni Head of Destination Services & Commercial Management GTA Erica Hegarty Regional VP ICESAP Fabian Bartnick Vice President of & International Business LodgIQ Robin Chiang Senior Country Manager, APAC KAYAK Mohd Hizzat Mohd Shah Vice President Research & Technology MATTA Faeez Fadhlillah CEO and Co-founder Tripfez Jessie States, CMM Manager of Professional Development MPI Paul Whiteway APAC Lead Skyscanner Charlie Li CEO TravelDaily Scott Duane Senior Director APAC enett International Graeme Ham Vice President Talent & Culture Malaysia, Indonesia & Singapore AccorHotels Glenn Andrews Managing Director, Asia SiteMinder Rajeev Kohli President SITE Kim Stengert Director World Wide Fund for Nature (WWF) Jackie Douglas President HSMAI Claire Ollivier Senior Director, APAC Advito Nathania Christy Insights & Community Lead, APAC TrendWatching Nadine Vienne Head of Events Nissan Development Director UNICEO Ctrip.com International Philip Schaetz Vice President, Sales & Marketing Wharf Hotels

1 2. MUSLIM 2 TRAVEL SHOWCASE WHAT S NEW FOR 2018? 1.

Topics to be discussed include: Future of guest experiences Boosting production and efficiency Adopting and integrating the right technology Providing seamless guest experiences 33.

Travel friendly products. Attendees can also expect to gain insights on how to attract this growing market.

4 5 6 5. ASSOCIATION HAPPY HOUR Meet and network with leading association buyers in an intimate setting for 60 minutes, exclusively for participating exhibitors.

MICE BUYERS SPEED NETWORKING LUNCHEON Looking for the perfect platform to secure new contacts at ITB Asia?

6 1 2. MUSLIM 2 TRAVEL SHOWCASE WHAT S NEW FOR 2018? 1. HOTEL XPERIENCE SHOWCASE Hotel Xperience will be a dedicated half-day session that focuses on hoteliers and elevating the hotel guest experience through new innovations and technologies. Topics to be discussed include: Future of guest experiences Boosting production and efficiency Adopting and integrating the right technology Providing seamless guest experiences 33. MICE PAVILION With the growing requests from our MICE buyers for more MICE technology products, a dedicated MICE pavilion will allow exhibitors to feature the latest offerings and services to MICE industry players. Past Participating Exhibitors include: Ace:Daytons etouches FOMO Pay UOB Travel The Muslim Travel Showcase will be a 3 half-days program that allows participating companies to showcase their Muslim Travel friendly products. Attendees can also expect to gain insights on how to attract this growing market. Topics to be discussed: How to market your destination as Muslim friendly Female Muslim Travellers Introducing Muslim Travel Muslim family friendly Business travel for Muslims WHAT S NEW FOR 2018? ASSOCIATION HAPPY HOUR Meet and network with leading association buyers in an intimate setting for 60 minutes, exclusively for participating exhibitors. Benefits: Network with at least leading association buyers/representatives 5 minute introductory session per buyer Networking drinks & canapes with prospective buyers 4. MICE BUYERS SPEED NETWORKING LUNCHEON Looking for the perfect platform to secure new contacts at ITB Asia? Participate in our exclusive 60 minute speed dating session and meet over 30 leading MICE Buyers. Leading MICE Buyers: American Express Meetings & Events Cox & Kings CTS MICE Service Gainwell Travel and Leisure H.I.S Helloworld Travel Nu Skin Enterprises Upjet Travel Group World Federation of Consuls FICAC World Psychiatric Association 6. CORPORATE BUYERS SPEED NETWORKING LUNCHEON Participate and gain leads in this exclusive 60 minute speed dating session and meet over 30 leading Corporate Buyers at ITB Asia. Leading Corporate Buyers: Abbott Bank of America Merrill Lynch Credit Suisse Dell Global Business Centre ebay Goldman Sachs Huawei Technologies Kerry L Oreal Mapletree Investments Nissan Interested in participating in our showcases and pavilions, Contact the Exhibition Team at exhibitor@itb-asia.com Interested in participating in our speed networking and luncheons, Contact the Exhibition Team at exhibitor@itb-asia.com

WHAT TO EXPECT FOR 2018 WHAT TO EXPECT FOR 2018 2ND EDITION 2017 Corporate Partners: CORPORATE DAY Meet Asia s Top Corporate Travel Managers Join the 2 nd edition of Corporate Day where global and

Topics that will be covered are: Incorporating data metrics into the decision making process for travel managers Sharing economy supporting business travel Identifying the key requirements of

opportunity to uncover new destinations and delve deeper into familiar destinations to gain inspiration for their meetings, incentives and leisure trips.

7 WHAT TO EXPECT FOR 2018 WHAT TO EXPECT FOR ND EDITION 2017 Corporate Partners: CORPORATE DAY Meet Asia s Top Corporate Travel Managers Join the 2 nd edition of Corporate Day where global and Asian buyers from top companies share company strategies, real life case studies and opportunities in the industry. Topics that will be covered are: Incorporating data metrics into the decision making process for travel managers Sharing economy supporting business travel Identifying the key requirements of multinational and local company on TMC s / airlines & hotels Implementing travel risk mitigation strategies DESTINATION SHOWCASE Join us in our Destination Showcase, designed to give buyers the opportunity to uncover new destinations and delve deeper into familiar destinations to gain inspiration for their meetings, incentives and leisure trips. Learn from the best and discover new marketing strategies to promote your destination. Capture the attention of our buyers to unlock the potential of your destination by participating in our dedicated 20 minute speaking slots today! 2017 MICE Partners: 3RD EDITION MICE DAY Meet the Top MICE Buyers in Asia FOR BUSINESS EVENT PROFESSIONALS 2018 PRELIMINARY CONFERENCE AGENDA DAY 1 Leisure Destination Showcase DAY 2 MICE Destination Showcase NEW DAY 3 Destination Marketing Showcase A dedicated 1-day MICE program covering the most extensive topics on MICE. The full day program will feature key MICE buyers and suppliers sharing their most up-to-date case studies and learnings. Topics that will be covered: Incentive Travel Management Agencies & suppliers: Meeting the technical requirements for small and big accounts Importance of building relationships with clients, suppliers, resources and staff Creating a WOW experience in all events scale Finding the right destination and venue fit for your incentive trip or meetings Dedicated half-day session curated for Destination Management Companies (DMC) and Destination Management Organisations (DMO) to promote their destinations. Past Participating Destinations include: Discover Tunisia Promote Iceland Singapore Tourism Board Visit Finland and more... Dedicated half-day session targeted at convention bureaus, visitor bureaus and suppliers for the promotion of destinations to MICE planners. Past Participating Destinations include: Fukuoka Convention & Visitors Bureau Japan National Tourism Organisation Kenya Tourism Board Rio Convention & Visitors Bureau and more... Dedicated half-day session that brings together National Tourism Organizations (NTOs), attractions and suppliers. Topics to be discussed include: Key strategies in increasing visitors Producing unique marketing campaigns Maximizing marketing platforms Creating unique guest experiences Interested in joining us as a partner for either MICE /Corporate Day, contact us at buyer@itb-asia.com Limited slots available, To book, please contact the Exhibition Team at exhibitor@itb-asia.com

WHAT TO EXPECT FOR 2018 WHAT TO EXPECT FOR 2018 TRAVEL & TECH SHOWCASE The Travel Technology Segment at ITB Asia has increased over 150% across the past year with a constant flow of returning and new

KEY THEMES FOR ITB ASIA 2018 MUSLIM TRAVEL PAVILION With the growing demand from the Muslim travellers, this market is currently worth US$145 billion and it is forecasted to be worth US$220 billion

8 WHAT TO EXPECT FOR 2018 WHAT TO EXPECT FOR 2018 TRAVEL & TECH SHOWCASE The Travel Technology Segment at ITB Asia has increased over 150% across the past year with a constant flow of returning and new exhibitors. Leverage on our sell-out travel and technology showcase to share your products and services. Book your 20 minute speaking slot now! KEY THEMES FOR ITB ASIA 2018 MUSLIM TRAVEL PAVILION With the growing demand from the Muslim travellers, this market is currently worth US$145 billion and it is forecasted to be worth US$220 billion by *Statistic by CrescentRating Capture this market by participating in our Muslim Travel Pavilion and meet-up with outbound travel agents to widen your horizon! EXHIBIT AT OUR MUSLIM TRAVEL PAVILION Business Intelligence & Analytics E-commerce, Sales & Marketing Internet of Things in Hospitality Booking, Reservation & Distribution Transportation Technologies Who will you meet? Who should be part of it? Big Data, Artificial Intelligence & Cloud Travel Aggregator & Metasearch Engines 2017 ITB Asia Travel & Technology Exhibitors: Payment Solutions Revenue Management & Optimisation Corporate Travel Manager Haj and Umrah Organiser Meeting and Incentive Planner Special Interest Travel Agent Travel Agents specialising in Muslim Travel Hotels & Accommodations MICE Agencies Tour Agencies/ Tour Operators National Tourism Organisations (NTOs) Tourist Attractions Cruise Lines 2017 Muslim Travel Agents: Anta Express Tour & Travel Bayu Buana Travel Beyond Wahhaja Tours Golden Rama Tour & Travel Halijah Travel ISMA Holidays Jauhar Asia Vacations Lily Tours Madinah Iman Wisata Malaysian Harmony Tour & Travel Mitra Kembara Nusantara Tour Nusa Tour & Travel Panorama JTB Tours Indonesia Rajawali Tour Sedona Holidays Travel Sri Sutra Travel TM Fouzy Travel & Tours Limited slots available, To book, please contact the Exhibition Team at exhibitor@itb-asia.com Limited slots available, To book, please contact the Exhibition Team at exhibitor@itb-asia.com

9 itb-asia.com

19 21 October 2016, Singapore itb-asia.com

9 th Annual Show The Leading Trade Show for the Asian Travel Market 19 21 October 2016, Singapore itb-asia.com Supported by: Held in: Certified by: ABOUT ITB ASIA ITB Asia is the leading trade show for