Join Welcome to Yorkshire. See what you can achieve when we work together

Transcription

1 Join Welcome to Yorkshire See what you can achieve when we work together

2 A county like ours, needs businesses like yours There s never been a better time to be in the tourism industry in Yorkshire. Tourism here is outperforming the rest of the UK and growing strongly. For those businesses lucky enough to be based here, our thriving Y membership scheme enables you to share in the marketing resources, business expertise and international clout of the UK s most successful destination management organisation. Welcome to Yorkshire is doing a grand job of bringing visitors, investment and business into Yorkshire for the benefit of everyone who lives and works here. With national campaigns guaranteed, we have a bright future ahead of us. Collaboration continues to be at the heart of what we do and to build on our success, we need the support of tourism businesses like yours. Y membership is your chance to play your part in the county's future growth and prosperity and together we can create an environment in which Yorkshire can prosper. Finally, as we re a not-for-profit organisation, every penny of your membership fee goes towards helping us attract more visitors, businesses and investors to Yorkshire. And that can only be good for your business. We very much look forward to working with you for the good of our Yorkshire and the future of your business. Gary Verity Chief Executive, Welcome to Yorkshire

3 Good for you and your business. Good for Yorkshire. It's always been good to be in business in Yorkshire but for tourism businesses today, prospects have never been better. That s due in large part to the award-winning work of Welcome to Yorkshire. Since we were established in 2009, we ve helped to increase visitor numbers by 16 million, created 4,000 jobs and grown the value of the county's tourism sector by 1.1bn to a staggering 7bn. That s great news for your business. But you can make us work even harder for you by joining our Y membership scheme. For a monthly or annual fee, based on the size of your business, you can tap into the considerable expertise of our enthusiastic and passionate marketing specialists and access an impressive array of businessenhancing resources. You get out much more than you put in. We ll help you put your business prominently on the tourism map of Yorkshire locally and internationally. You ll enjoy access to valuable marketing expertise, training, networking and media events. You ll be kept updated with the latest market research and intelligence. You ll get discounts and preferential rates on a host of legal, marketing, finance and advertising schemes helping you to cut costs at the same time as growing your business.

4 What will membership do for your business? Boost enquiries through Yorkshire.com You get a dedicated page on the award-winning Welcome to Yorkshire website, yorkshire.com the official site for Yorkshire. Promote your offers, packages and events to the site s five million visitors. Raise awareness of your business Participate in our prominent campaigns promoting the county. Join trade familiarisation and media relations events, as well as major tourism exhibitions at home and abroad. Free opportunities to raise your profile with our social networking activities. Opportunities to feature your business in our monthly e-newsletter, with more than 100,000 subscribers. Free entry to the White Rose Awards, the largest tourism awards in the UK. Save you money Exclusive advertising rates in our publications and website. Free initial consultation and discounted rates on legal helpline. Preferential rates for accepting card payments through Streamline Merchant Services. Discounted rates on your insurance. Trade prices at Crown Decorating Centres. Savings and offers from Welcome to Yorkshire s tourism industry supplier members, which include creative agencies, laundries, food producers and consultants. Unlock training and networking opportunities Hone your business and marketing skills on free and discounted training courses. Network with tourism-sector colleagues and specialists who can help your business to flourish. Join monthly member events and workshops, including our annual conference. Reduced rates for courses and events offered by Welcome to Yorkshire partners. Promote your Yorkshire values Display your Welcome to Yorkshire plaque prominently at your premises. Wear your Y badge with pride assuring your visitors of a warm Yorkshire welcome. Order free Welcome to Yorkshire literature to display in your reception, guest areas or bedrooms. Provide specialist marketing support Our experienced team will help you promote your business in the most effective way. Unlimited free access to our photo library packed with professionally taken quality images from across our county. Free copy of our guide to tourism marketing, packed with top-ten tips for website design, market research, PR, newsletter writing and more. Keep you informed, advised and up to date Free e-newsletters and quarterly digests of exclusive Welcome to Yorkshire news, research and market intelligence ensuring you keep your finger on the pulse of trends, events and opportunities in Yorkshire. Annual digest of events taking place in Yorkshire for use on your own website and in your promotional activities. Access to tools and resources on yorkshire.com/industry

5 membership it s for businesses like yours. We joined Welcome to Yorkshire unsure what benefit we would get. We have found them to be very proactive and the relationship has led to increased media coverage, and most importantly bookings that we would not otherwise have received. We worked with them and it has paid dividends. nick@ladyteal.co.uk Nick Mead Lady Teal Boutique Hotel Boat John and Angela Foster Field House Farm, Bridlington Cheryl Williams Yorkshire Wildlife Park, Doncaster One of the real bright spots in these difficult times is that in WTY we have a brilliant team that is so successfully promoting the whole Yorkshire brand. Other regions must be very jealous of the job that you all do. It is very heartening to see those fantastic TV ads that you put out or see the large posters as one walks around St Pancras and King s Cross. We were all very anxious when the austerity cuts threatened your future and so are delighted to know that it is business as usual'. john.foster@fieldhousefarmcottages.co.uk As Yorkshire Wildlife Park only opened in April 2009 we had a major challenge ahead to raise awareness in the region. Budget was tight in the beginning and we found that our membership gave us many benefits an excellent outlet for our PR stories, support from the business development and research team, access to marketing campaigns and of course to the award winning WTY website which has proved an important source of traffic to our own website. WTY has provided an excellent professional resource for us and also a perfect platform for networking with other tourism professionals that we now work in partnership with. c.williams@yorkshirewildlifepark.com Say Yes to Call us today on or sign up online at yorkshire.com/membership Alternatively complete the enclosed application form and get your winning partnership with Welcome to Yorkshire underway. Follow us and become a fan: facebook.com/welcometoyorkshire

6 Experts in the tourism field. Proud to support t: e: media house, mountside park, queen margaret s road, scarborough, north yorkshire YO11 2RH

7 membership Prices are set according to the size and type of business Level One Attractions with up to 19,999 visitors per year Individual restaurants, retailers, pubs and bars Theatres and small scale events and festivals Self catering accommodation providers with up to 3 properties Hotels and guest houses with up to 10 rooms Touring caravan and camping sites with up to 99 pitches Conference and events venues with largest room capacity of up to 250 theatre style MEMBERSHIP FEE 17.81/month ( inc. VAT) OR 225/year ( 270 inc. VAT) Level Two Attractions with 20,000 99,999 visitors per year Small groups of up to five restaurants, retailers, pubs and bars Larger festivals and events Self catering accommodation providers with 4 10 properties Hotels and guest houses with rooms Touring caravan and camping sites with 100+ pitches Conference and events venues with largest room capacity of theatre style Level Three Attractions with 100,000+ visitors per year Self catering accommodation providers with 11+ properties Hotels and guest houses with 31+ rooms Accommodation booking agencies Corporates and larger retail and restaurant groups Conference and events venues with largest room capacity of 500+ theatre style MEMBERSHIP FEE 29.69/month ( inc. VAT) OR 375/year ( 450 inc. VAT) MEMBERSHIP FEE 51.46month ( inc. VAT) OR 650/year ( 780 inc. VAT) Discounts are available for group deals. Please contact Liz Tattersley on or ltattersley@yorkshire.com For full details of terms and conditions of Y membership, please see yorkshire.com/membership If you have any questions please contact Jo Kendall on or jkendall@yorkshire.com

8 Sign up now Prices are set according to the size and type of business If you d like to take advantage of the benefits of Y membership, please complete and return this page to Jo Kendall, Welcome to Yorkshire, Dry Sand Foundry, Foundry Square, Holbeck, Leeds, LS11 5DL or sign up online at yorkshire.com/membership We ll contact you shortly to arrange payment by invoice, credit card or direct debit. I would like to become a Y member in the following tier: (please tick as appropriate) Level One 17.81/month ( inc. VAT) or 225/year ( 270 inc. VAT) Level Two 29.69/month ( inc. VAT) or 375/year ( 450 inc. VAT) Level Three 51.46/month ( inc. VAT) or 650/year ( 780 inc. VAT) Contact name Signature Company name Address (for correspondence) Contact telephone number Contact Postcode If you have discussed your membership with any of the Welcome to Yorkshire team, please name your contact here How did you hear about Y membership? Payment method (please tick as appropriate) I enclose a cheque made payable to Welcome to Yorkshire (please include VAT) I would like to pay by direct debit (annually). Please complete the enclosed direct debit form I would like to pay by direct debit (monthly). Please complete the enclosed direct debit form I would like to receive an invoice 5% discount for payment by direct debit (monthly prices quoted include discount). All fees subject to VAT at the current rate. We would like to share your details with other like-minded organisations. If you do not wish to share your details please tick the box

9 Welcome to Yorkshire Instruction to your Bank or Building Society to pay by Direct Debit Please fill in the whole form including official use box using a ball point pen and send to: Welcome to Yorkshire Dry Sand Foundry Foundry Square Holbeck Leeds West Yorkshire LS11 5DL Name(s) of Account Holders Service user number For Welcome to Yorkshire Official Use Only This is not part of the instruction to your Bank or Building Society Customer Name and Invoicing address: Bank/Building Society account number Contact address: Branch sort code Name and full postal address of your Bank or Building Society To the Manager Bank/Building Society Address Instruction to your Bank or Building Society Please pay Welcome to Yorkshire Direct Debits from my account detailed in this instruction subject to the safeguards assured by the Direct Debit Guarantee. I understand that this instruction may remain with Welcome to Yorkshire and, if so, details will be passed electronically to my Bank/Building Society. Signature(s) Postcode Reference Date Y O R K S H I R E. C O M Banks and Building Societies may not accept Direct Debit instructions for some types of account DDI1 This Guarantee should be detached and retained by the Payer The Direct Debit Guarantee This Guarantee is offered by all Banks and Building Societies that accept instructions to pay Direct Debits. If there are any changes to the amount, date or frequency of your Direct Debit Weldome to Yorkshire will notify you 10 working days in advance of your account being debited or as otherwise agreed. If you request Welcome to Yorkshire to collect a payment, confirmation of the amount and date will be given to you at the time of the request. If an error is made in the payment of your Direct Debit, by Welcome to Yorkshire or your Bank or Building Society, you are entitled to a full and immediate refund of teh amount paid from your bank or building society. If you receive a refund you are not entitled to, you must pay it back when Welcome to Yorkshire asks you to. You can cancel a Direct Debit at any time by simply contacting your Bank or Building Society. Written confirmation may be required. Please also notify us.

10 Welcome to Yorkshire Y Quality Charter Welcome to Yorkshire is passionate about promoting Yorkshire. We recognise that visitors have the right to be fully informed, with clear and accurate information about accommodation in Yorkshire. In response to this need, we have developed the Welcome to Yorkshire Y Quality Charter. This Charter has been carefully developed so that accommodation providers can complete this at the time of signing up for membership of Welcome to Yorkshire. As a member of Welcome to Yorkshire, I agree to the 10 point Y Quality Charter: 1. Working with WTY. To work positively and proactively with Welcome to Yorkshire, its staff and representatives at all times; to provide access to my premises upon request to ensure the Charter is being followed. 2. Welcome. To provide a warm Yorkshire welcome at all times. 3. Customer Satisfaction. To have a Complaints Policy that can be implemented speedily and effectively; to ensure that any issues that may arise are resolved by prompt, professional, and polite action. 4. Quality and Standards. To maintain good standards of service and cleanliness. 5. Accuracy. To ensure all information provided for visitors is up to date, accurate, provided at the right time and by appropriate methods. 6. Information. To ensure all information is readily available to visitors, especially with regard to pricing, taxes and payment, and packaged items and extra charges. 7. Accessibility. To maintain an Accessibility Statement that is regularly reviewed and amended to take account of the need of visitors with disabilities and feedback received; to fully assist visitors with specific needs, so that they maximise their enjoyment; to ensure facilities and services are reasonably accessible to visitors with disabilities. 8. Discrimination. To provide a welcoming and caring service to visitors that does not discriminate, eg. by gender, race or religion. 9. Cancellations. To maintain a Cancellations Policy that is readily available for visitors at each stage of their visit from pre booking, through to after departure. 10. Legal Requirements. To fulfil all legal obligations and responsibilities (fire precautions, price display orders, food safety/hygiene, licensing, health & safety, discrimination, trade descriptions, data protection, Hotel Proprietors Act, Public Liability Cover). I am an accommodation provider and I agree to the Welcome to Yorkshire Quality Charter (please tick box) Welcome to Yorkshire Terms and Conditions of Membership By joining Welcome to Yorkshire as a member, you agree to abide by the following terms and conditions: 1. Welcome to Yorkshire expects all members to maintain the highest standards of service and professionalism, and to enhance the reputation of Yorkshire as a tourist destination. 2. Members should maintain and operate their premises and/or business in accordance with all relevant statutory requirements. 3. All members must pay an annual subscription as determined by Welcome to Yorkshire. 4. Members are required to give three months notice in writing to terminate their membership. 5. The minimum period of membership is 12 months. 6. Membership is not transferrable. 7. Upon cessation of membership no part of any subscription paid shall be repayable to the former member. 8. Welcome to Yorkshire may choose to terminate the membership of any member that: fails to pay their subscription or fee to Welcome to Yorkshire within three months ot it becoming due; ceases trading or is dissolved; is deemed likely to bring Welcome to Yorkshire into disrepute; fails to provide an adequate standard of accommodation, thereby generating complaints that are to the detriment of Yorkshire s hospitality industry. 9. Welcome to Yorkshire is not obliged to accept any application for membership or give any reason for refusal. 10. Members are provided with the services laid out by Welcome to Yorkshire in the description of membership benefits. Members may be charged a fee for such services and be subject to additional terms and conditions. Welcome to Yorkshire reserves the right to refuse or remove such services without assigning any reason. 11. Members providing accommodation must agree to sign up to the Welcome to Yorkshire Quality Charter. 12. Only current membership plaques and stickers should be displayed. If membership lapses, plaques and stickers must be removed from display. I agree to the terms and conditions of the Welcome to Yorkshire membership scheme (please tick box)