Wellness Beauty Lifestyle. SPAinside. media kit valid from 1 st Jan, 2014

Transcription

1 SPAinside 2014 media kit valid from 1 st Jan, 2014

2 SPAinside cover The magazine SPA inside is published on the first day of every second month, beginning with January SPA inside addresses interested consumers looking for in-depth coverage of the spa sector in all its facets. The magazine targets a Germanspeaking readership. It also presents trends and events of the international spa industry. SPA inside is a core medium for resorts, hotels, and destinations. Many renowned spa hotels subscribe to SPA inside to provide appropriate reading matter to their spa guests. In SPA inside innovative spa resorts, wellness complexes, and hotels are introduced, highlighting their concepts, design, and architecture. Beyond a thorough presentation of these locations there is room for statements from insiders and experts. Refined with numerous insider travel tips about fascinating spa destination, the magazine offers much value to anyone interested in all sorts of topics on well-being. These include articles on medical wellness, fitness, health and nutrition. Beauty is a further central topic of SPA inside. New beauty products, trends and innovations, as well as new treatment concepts are covered on a consistent basis. For, prevention and sustainable methods securing vitality and longevity are key to the commercial concepts in the spa industry worldwide. SPA inside takes the reader on a journey to the world of wellbeing and finding delight. The magazine entices its readers to indulge in this world, whether it is during a short business break, or a longer stay at a remote destination spa resort. contents cover page 2 publisher s data page 3 market development page 4 main content survey page 5 rates page 6/7 technical requirements page 8 INSIDE beauty page 9 2 SPA inside media kit 2014

3 publisher s data SPAinside Publishing company redspa media GmbH Aschmattstrasse Baden-Baden info@redspa.de Tel Fax General manager and publisher Franka Haenig Sascha Bostan Chief editor Franka Haenig haenig@redspa.de Marketing manager Monika Schneider schneider@redspa.de Average circulation copies Distribution Newsstand (airport, railway) in Germany, Austria, Switzerland in-flight copies on Air Berlin flights Subscriptions Spa and wellness hotels Selected doctors practices and medical centres community reader services Price: Single issue Germany Euro 3.90 (plus postage) Subscription Germany per year Euro (including postage) Single issue Austria Euro 4.30 (plus postage) Subscription Austria per year Euro (including postage) Single issue Switzerland Euro 4.75 (plus postage) Subscription Switzerland per year Euro (including postage) Single issue Luxembourg Euro 4,60 (plus postage) Subscription Luxembourg per year Euro (including postage) All prices in Germany and the European Union (no Ust.IDNr.) include VAT media kit 2013 SPA inside 3

4 SPAinside the current spa and wellness market Whether it is at a day spa or a wellness resort the demand for places, where one can find the room to relax from high private and professional demands and where body, mind, and soul can be attended to with the aid of competent assistance, is felt in a widening segment of the population. Couples, families, best friends, and dynamic best agers - all of them are potential spa guests. There is a high demand for rest and relaxation: Getting away from it all and having some quality time to establish mental and physical equilibrium, preferably with professional aid and in a pleasing environment. Even if stays tend to shorten, wellness hotels with a well-rounded and inspiring concept can still score with their guests. This is what guests, especially stressed urbanites, also expect from day spas, which tend to become hot-spots to relax during everyday life. The demand for hotels and resorts with a consistent and thorough focus on sustainability and green standards is increasing. Furthermore a merely local perspective is proving more and more insufficient, as today s guests book in a global market and compare houses and their offers meticulously. Preventive concepts are playing a more and more important role. This means, that after an extensive check-up a individuell program for each guest will be developed to prepare body and mind for all the challenging duties of private and business life. Because mental and physical fitness is the perfect base for a happy and healthy lifetime. Another development is that customers look for hotels, which do not see a wellness and a family holiday as contradictory, but rather aspire to make the precious shared time become a delightful experience for all. Apart from general hotel standards, which have to stand international competition, guests demand authenticity: Devotion to quality, excellent service, personal touch and distinctive individuality. Guests want to feel the spirit of the place. It is not only the so-called hardware, the equipment and furnishing of a resort, which determines success or failure, it is also the software - the staff. Only smooth interaction of all components plus the added inclusion of innovative products and holistic treatment concepts can result in a whole promising success with high future potential. 4 SPA inside media kit 2014

5 editorial calendar SPAinside Issue Topics Deadline ads 1 1/ th Jan / st Mar 2014 SPA Metropolis Palma de Mallorca Medical Spas Vegan philosophy and lifestyle Asian Martial Arts Norway pure landscape SPA Metropolis Hong Kong Anti-Aging: forever young? Normandy: much more than only Thalassotherapy Hotel concepts: beyond the average SPA Cuisine: everything about oat Deadline print 6 th Dec th Dec th Feb th Feb / th May / st Jul / st Sep / th Nov 2014 Enclosed: LADY Golf Secret Tip: Poland The best spa destinations and resorts for families Landscapes: vacation on an island Deep pores: cleansing the skin Meditation Spa at home bathrooms as spa temples New trend: Club vacation Kneipp: Traditional European Medicine Beauty: rich or hydrating moisturizers? La dolce vita in Italy SPA Metropolis Berlin Anti-Aging: special on eye care Ticino undiscovered landscapes Music and spa Ship ahoy! Enclosed: LADY GOLF Itchy feet dream destinations worldwide SPA Metropolis Oslo Winter time bath time Hand- and foot care SPA Cuisine: fragrance workshop 8 th Apr th Apr th Jun th Jun th Aug th Aug th Oct th Oct 2014 media kit 2013 SPA inside 5

6 SPAinside rates Trim size: 210 x 297 mm (8 1/4 x 11 11/16 in) Type area: 175 x 263 mm (6 7/8 x 10 5/16 in) Please allow 3 mm (0,1181 inch) trim all around. Size Price (Euro) 2/ / / / /4 horizontal 1550 Front cover - Inside front cover 5450 Inside back cover 5450 Outside back cover 5690 occasional ads Format bw 4c one column 42 mm (1 5/8 in) two columns 84 mm (3 5/16 in) three columns 134 mm (5 1/4 in) four columns 180 mm (7 1/8 in) /1 page 210 x 297 mm (8 1/4 x 11 11/16 in) 1/2 horizontal type area 175 x 130 mm (6 7/8 x 5 1/8 in) 2/1 page 420 x 297 mm (16 9/16 x 11 11/16 in) 1/2 horizontal trim 210 x 150 mm (8 1/4 x 5 7/8 in) Discounts For 3 ads 5% For 6 ads 10% No discounts for occasional ads Discounts for joint ads in INSIDE beauty are possible. Positioning charge 15% Inserts, gatefolds, and other special media are available on demand and after individual consultation. For advertorials we charge an additional fee for designing the layout. Payment terms: Net due in Euro 14 days from invoice date. 1/2 vertical type area 80 x 263 mm (3 1/8 x 10 5/16 in) 1/2 vertical trim 103 x 297 mm (4 1/16 x 11 11/16 in) 6 SPA inside media kit 2014

7 SPAinside 1/3 horizontal type area 175 x 75 mm (6 7/8 x 2 15/16 in) 1/3 horizontal trim 210 x 95 mm (8 1/4 x 3 3/4 in) our presence at The site provides a varied portfolio concerning beauty, wellness and lifestyle. Apart from daily news, comprehensive information about hotels, and stores as well as care products and fragrances, offers direct contact to various wellness hotels. Service-plus: Worldwide fair and congress schedule, a continuously updated job market, in cooperation with and further services. The possibility of launching an online campaign is always given. 1/4 horizontal type area 175 x 65 mm (6 7/8 x 2 9/16 in) 1/4 horizontal trim 210 x 85 mm (8 1/4 x 3 3/8 in) Banner Size Price Leaderboard 728 x 90 Pixel 200 /month Medium Rectangle 300 x 250 Pixel 150 /month Standard Webbanner 468 x 60 Pixel 100 /month 1/3 vertical type area 55 x 263 mm (2 3/16 x 10 5/16 in) 1/3 vertical trim 70 x 297 mm (2 3/4 x 11 1/16 in) media kit 2013 SPA inside 7

8 SPAinside technical requirements for digital print sources Contact for print preparation matters Monika Schneider, Tel Fax -471, Size: Please allows 3 mm (0,1181 inch) trim all around. Print technique Cover: Sheet-fed offset Content: Web offset Profiles available at: Print sources In digital format exclusively, if possible with binding proof suited to intended print medium. Closed data format PDF files, compatible with PDF/X-3:2002. Compliance condition: FOGRA39, ICC profile: ISOcoated_v2_eci There will be an internal adaption to web offset. PDF settings available on request or to be found at Open data formats Adobe Creative Suite (current version if possible) QuarkXPress (current version if possible) Office applications MS Word, Excel, PowerPoint, MS-Publisher etc. are applications for office use (RGB) and have not been developed for use in print preparation. Generating PDF files suitable for print out of these applications requires specific expertise (PS-printer etc.). Windows data Data transmission in PDF file format exclusively. Type fonts PDF files: All fonts must be included or converted to vector paths Open data: All fonts for all texts, logos, images used must be included (for type 1 fonts: screen and PS font) Image resolutions (referring to effective PDF resolutions) Bitmap images: 1200 dpi Greyscale and colout images: 300 dpi If the paper to be printed on varies from the ISO standard printing matter reference, differences between the ISO standard proof and the print result may occur. Data transfer Via vorstufe@redspa.de FTP server: According to arrangement Please transfer your data in meaningfully named files. Please note: Supplying open file formats or faulty/incomplete data causes extra data handling. Possible additional expenses will be charged. 8 SPA inside media kit 2014

9 INSIDE beauty ellicits emotions, inspires dreams DAS FACHMAGAZIN FÜR DIE PARFÜMERIEBRANCHE The portfolio of redspa media GmbH also contains the professional magazine INSIDE beauty, an ideal complement for market insiders. INSIDE beauty addresses all those involved in the retail trade and in the production of perfumes, who are thus active in a sector which produces, presents, and stages care products and scents of the highest quality precious objects to delight oneself and others with. The customer is the centre of all activities of trade and production. So the elementary task of the branch is to recognize and cater for the desires and demands of their target group. Vendors and stores thus need to wake emotions, surprise again and again, and even to make dreams come true aspects which cannot be valued highly enough. INSIDE beauty offers compact information for all those working at the point of sale. The professional magazine focuses on trends in the market for caring cosmetics, in the world of scents, and of decorating cosmetics. It completes its task with practical tips, recommendations for customer advice and sale, background information, and stories. Competent staff also get a say in what makes them enthusiastic and present their favourite products. The German perfume market is the largest and most important market in Europe. Interviews with opinion leaders clarify the direction the branch is taking and how different market participants react. But INSIDE beauty also casts glances over the borders. In every issue there is information on current trends in the USA and glances are cast at the perfume markets in other countries. INSIDE beauty is the press organ of VKE-Kosmetikverband, Berlin. INSIDE beauty appears on the first day of every second month, beginning with February Furthermore there is a distinct Swiss edition of INSIDE beauty. The Swiss professional magazin for perfumeries, drug stores, and pharmacies is published four times a year. The first edition of 2014 is scheduled for February 1st. media kit 2013 SPA inside 9

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