SERVICED APARTMENTS SUITED TO YOUR LIFESTYLE

Transcription

1

2 SERVICED APARTMENTS SUITED TO YOUR LIFESTYLE Our Proposition Hallmark Experiences Brand Positioning Oakwood Premier Cozmo Jakarta

3 Oakwood Residence Funder Chengdu At Oakwood, we never promised you a home away from home. We promise you much more.

4 Oakwood is part of Oakwood Worldwide, the world s premier provider of corporate housing, and the leading global company in the hospitality niche of serviced apartments. THE WORLD S LEADING NAME IN SERVICED ACCOMMODATION Excellent serviced apartment. This property is way more than a hotel, providing amenities like washer/dryer, full kitchen with appliances and pots/pans etc. I really liked the room and the service was excellent as well. They thought of every single detail that you might need in an apartment. Oakwood Premier Incheon - Met789 on TripAdvisor Oakwood Hotel & Apartments Brisbane

5 OAKWOOD WORLDWIDE A TRUSTED BRAND EVOLVING WITH TIME The leading global company in the lodging category of serviced apartments, Oakwood Worldwide (Oakwood. com) is one of the most innovative hospitality and real estate companies in the world. Oakwood provides elegant furnished residences to business and leisure travelers, relocating executives and others seeking a refined place to live. 1 st Oakwood Apartments opened Branded Properties with Over 4,000 Units Over 25,000 Units Worldwide R&B Reality Development created 1969 Oakwood Corporate Housing brand created Oakwood International team formed Oakwood Asia Pacific opened in Singapore st Oakwood Premier and 1 st Oakwood Residence opened st Oakwood Studios opens More than 3,500 Associates Worldwide 50+ Years of Service Excellence 1962 Oakwood brand created Provides accommodation in OVER 25,000 units Footprint in NORTH AMERICA, ASIA PACIFIC, MIDDLE EAST, EUROPE More than 50 years in providing accommodation solutions

6 BRANDING STRATEGY Oakwood Premier Guangzhou Oakwood Studios Singapore Premier Studios Residence Apartments Oakwood s range of accommodation offerings is designed to meet the needs of a traveler s life stages from a studio suited to the urban single explorer to more spacious apartments with room to move for families. Oakwood offers four distinct products under the Oakwood name, each representing a distinct level of service and quality. These four products have been developed to cater to different segments of the serviced apartments market. Oakwood may offer one or more of these products in a particular city, depending on analysis of demand and market dynamics. Oakwood Residence Akasaka Tokyo Oakwood Hotel & Apartments Brisbane

7 Created for the discerning who seek uncompromising quality and a lifestyle to match Premier The luxury of your Oakwood Premier surroundings envelops you, from the designer décor to the renowned brand appliances. Every last detail is specially selected to suit your lifestyle and impress the people you choose to entertain. The result is a product of unparalleled taste and exacting quality, perfectly suited to enhance your standing and prestige as you socialize and power network to greater success. Revel in the exclusive environment with your friends and business associates. Be pampered by caring staff staff who go the distance and know how to make you feel good and look good. The debut of the first Oakwood Premier property in 1999 marked the introduction of the luxurious Oakwood Premier product. These spectacular serviced apartment properties are now located in Tokyo, Seoul, Incheon, Guangzhou, Bangalore, Jakarta and Manila. Oakwood Premier Prestige Bangalore

8 Studios Stylish apartments with eclectic tech-enabled spaces, Oakwood Studios provide you with more than an address to cater to your dynamic lifestyle. Our apartments are curated for you to work, live and connect in; allowing you to seamlessly alternate between work and leisure. Located in dynamic cities and unpretentious in design, Oakwood Studios provide you with a unique urban experience. Immerse yourself in the city s urban lifestyle with our apartments accessibility to local neighborhoods and vibrant scenes. Your stay with us will be the base for your adventures and independent explorations as you build memorable experiences. Designed for urban nomads with independent lifestyles, Oakwood Studios will be located in the world s most dynamic cities, beginning with Singapore and Tokyo. Oakwood Studios Singapore Curated for an experience-centric lifestyle

9 Residence T he comfort and security of your Oakwood Residence reassures you. The environment is warm, the community friendly and welcoming. Everything you need is within easy reach. Created for those whose lifestyles revolve around family life These elegant apartments that combine the spacious comfort of a private home with the services of a hotel provide the ideal environment that enables you to focus on your family and on building your life and memories in your new location. Settle in with the support of our caring, warm-hearted and knowledgeable staff who know how to make you feel at home and help you with what you need to find your way. Oakwood Residence Azabujyuban Tokyo Located in prime residential or business locations, Oakwood Residence serviced apartments provide contemporary serviced living ideal for each member of the family. Oakwood Residence properties are available in Tokyo, Guangzhou, Chengdu, Hangzhou, Shanghai, Hyderabad, Pune, Bangalore, Bangkok, Ho Chi Minh City, Suzhou and Kuala Lumpur. Oakwood Residence Garden Towers Bangna Bangkok

10 Apartments L ocated in key city centers, within easy access to transportation and lifestyle options, these serviced apartments are a perfect value-for-money option and ideal for single professionals and couples. You have everything you need within easy reach. You can t wait. to get out and check out everything the city has to offer. Home is at the epicenter of where you work, live and play. When you have enough of the energy and the vibe of the city, your Oakwood Apartments home provides a sanctuary for you at the end of a day spent either working or playing hard. Our staff are on hand to assist but only if you need them. Created for those who are on an adventure, these fullyequipped apartments are located in key city centers and are available in the key cosmopolitan cities of Tokyo, Brisbane and Ho Chi Minh City. Designed for a carefree lifestyle, Oakwood Apartments properties provide chic and fresh accommodation with modern essentials. Oakwood Apartments Shirokane Tokyo Oakwood Hotel & Apartments Ariake Tokyo

11 Great alternative to a traditional hotel. The great thing about an Oakwood is that you get a huge suite with a living room, bedroom and kitchen. It has the same service as a hotel so it is excellent value for the price for such a great area. - StationToStation on Tripadvisor Oakwood Premier Incheon

12 GLOBAL FOOTPRINT Australia China India NORTH AMERICA Washington D.C Los Angeles New York San Diego Chicago Mountain View EUROPE Austria Germany Belgium Spain Denmark Italy United Kingdom France MIDDLE EAST United Arab Emirates INDIA Pune Qatar Hyderabad Turkey Bangalore CHINA Chengdu Beijing Suzhou Shanghai Seoul Hangzhou Guangzhou SOUTH KOREA JAPAN Tokyo Sanya THAILAND PHILIPPINES Bangkok VIETNAM Manila Ho Chi Minh City LATIN AMERICA Argentina Brazil Chile Mexico Colombia Costa Rica Peru Puerto Rico Venezuela AFRICA South Africa Kenya Nigeria Morocco MALAYSIA Kuala Lumpur SINGAPORE INDONESIA Jakarta Surabaya AUSTRALIA Brisbane Premier Studios Residence Apartments Japan South Korea Singapore Oakwood Studios 25,000 Over Units Worldwide Units in Asia Pacific Properties & Counting Oakwood Brands

13 OAKWOOD PROPERTIES UNDER DEVELOPMENT Opening Soon CHINA SOUTH KOREA JAPAN Beijing South Chengdu Foshan Guangzhou Haikou Sanya Suzhou (Hotel & Residence) Tonglu Wuhan Yangzhou MIDDLE EAST Azubudai, Tokyo INDIA MYANMAR Seoul Fully serviced apartments. Created for those whose lifestyles revolve around family life For more information, please visit OakwoodAsia.com THAILAND VIETNAM MALAYSIA SINGAPORE INDONESIA Sri Racha Ho Chi Minh City Ho Chi Minh City Kuala Lumpur (Hotel & Residence) Singapore Jakarta Surabaya Yangon Bangalore Doha Doha Development Site Hoarding Sample

14 UNQUESTIONABLY OAKWOOD SALES AND MARKETING EXCELLENCE WHAT OAKWOOD WILL BRING TO THE PROJECT INTERNATIONAL CLIENT LIST Oakwood s corporate clients include more than 85% of Business Week s 1,000 largest international companies, as well as government employees from around the world. CUSTOMER RELATIONSHIP MANAGEMENT As the leading global management company for serviced apartments, Oakwood utilizes sophisticated Customer Relations Management (CRM) system from Siebel, the best- inclass software for CRM. Oakwood Worldwide maintains a database of more than 100,000 clients and contact SALES & MARKETING EXCELLENCE A Sales, Marketing & Revenue team to support and provide strategic counsel Leverage on central analytics tools to track and analyze trends Gain exposure and insights from our international presence and across Asia Tap on an experienced and well-connected sales team with additional support from Oakwood Worldwide Global Atlas - a proprietary 5-day sales training program to ensure properties perform beyond quotas and secure maximum business leads OPERATIONAL EXCELLENCE Reliable & stable source of revenue with focus on long-term stay Relocation industry-focused with long-term relationship management Ability to shift existing businesses nto the new property upon launch Operating with an owner s mindset- to turn service into profit and operate properties for the best return on investment. In-house Technical Services team designs with daily operation and business considerations PEOPLE EXCELLENCE Award-winning training program that develops, build standards and nurture leadership alongside cross-exchange programs Pre-opening and conversion program package focuses on classroom and on-the-job training Systematic and structured training framework taught through an efficient and proven coaching methodology. Consistency maintained with an evaluation system for sales and service assessments RELOCATION INDUSTRY FOCUS One of Oakwood s largest client groups is relocation companies, responsible for more than 10% of our global business. Oakwood has global contracts to handle serviced apartments needs for the largest four Western relocation companies. It was really heartwarming the way your organization supported the needs of Verizon Data Services India during the recent Chennai floods. Verizon India leadership team sincerely appreciates the unwavering support that was extended. SECURE CUSTOMER All that you and your teams have done did indeed go a long way in helping Verizon tide over the difficulties during the time. We value our business partnership.

15 GLOBAL SALES FORCE OAKWOOD CENTRAL DELIVERY OWW Corporate Headquarters Los Angeles,CA GLOBAL SALES OFFICES USA, UK & SINGAPORE OWW EMEA Regional HQ, London SYSTEMS & TECHNOLOGY More than 10,000 visitors daily to Oakwood.com website 10% of total booking generated through OakwoodAsia.com website - Expect this to grow with revamped website in 2016 Extend global reach through listing of all properties on Global Distribution Systems (GDS) utilized by travel agents worldwide - These systems include Sabre, Worldspan, Galileo and Amadeus Mobile lead technology Multi-language THIRD PARTY INTERMEDIARY Partnerships in place for top 10 operators Bundle opaque pricing PERFORMANCE MARKETING International reservation system and audit process Website SEO/SEM GDS distribution OWW Americas Regional HQ, Phoenix, AZ OWW APAC Regional HQ, Singapore Oakwood Asia Pacific HQ MARKETING Campaign management Global marketing initiatives Brand management ONLINE / OFFLINE PR & PARTNERSHIPS Key media partnerships Joint marketing partnership programs Social media sites & digital publication Awards More than 400 highly skilled Sales & Marketing specialists to cross-sell and market our products Over 10 million room nights booked annually WORLDWIDE SALES & SERVICE Global sales force 24-hour global client services Point-of-sale material Global trade and industry shows

16 TECHNICAL SERVICES Oakwood Technical Services provides the foundation for a project to be properly configured, designed, fitted, and equipped; to be a successful dedicated operating serviced apartment building. Our Technical Services team encompasses the pre-development and development services of the proposed project relating to design, specification and equipment requirements for serviced apartment operations,ensuring compliance with brand standards. Oakwood Hotel & Residence Suzhou Our expertise includes: Master plan Retrofit office, hotel, or condominiums into Oakwood hotel and serviced apartments Refurbishment Apartment configuration Interior design Mechanical and electrical engineering recommendations Ensure a cost effective development Oakwood Residence Prestige Whitefield Bangalore Oakwood Hotel & Residence Suzhou Oakwood Residence Saigon Oakwood Premier Tokyo Midtown Architectural Renderings Oakwood Residence Beijing Oakwood Residence Saigon

17 OUR AWARDS Oakwood s luxury-branded property is highly impressive, with a broad range of services and amenities, and tremendous guest feedback. - Serviced Apartment Awards 2016 Oakwood Premier Guangzhou Oakwood Premier Cozmo Jakarta Serviced Apartment Awards 2016 Best Apart-Hotel Oakwood Premier Incheon Best Serviced Apartment Oakwood Premier Guangzhou World Travel Awards Leading Serviced Apartments Brand Oakwood India, Indonesia, South Korea Leading Serviced Apartments 2015 South Korea : Oakwood Premier Coex Center Seoul Indonesia : Oakwood Premier Cozmo Jakarta Leading Serviced Apartment Brand Oakwood India, Japan Leading Serviced Apartments 2014 Japan : Oakwood Premier Tokyo Midtown TripAdvisor Travellers Choice Awards: Top Hotels in South Korea 2016 Oakwood Premier Coex Center, Seoul Oakwood Premier Incheon Top 25 Luxury Hotels in South Korea 2016 Oakwood Premier Coex Center, Seoul Top Hotels in China 2016 Oakwood Premier Guangzhou Top Hotels for Service in China 2016 Oakwood Premier Guangzhou Top 25 Luxury Hotels in South Korea 2015 and 2014 Oakwood Premier Coex Center, Seoul Booking.com Guest Review Awards 2016 Oakwood Premier Coex Center, Seoul Oakwood Premier Cozmo Jakarta Oakwood Premier Guangzhou Oakwood Residence Sukhumvit Thonglor Bangkok Agoda Gold Circle Award 2016 Oakwood Premier Coex Center, Seoul Oakwood Premier Cozmo Jakarta Ctrip.com Awards Best Service Apartment 2015, Gold Brand Hotel 2015, Best Business Restaurant 2014 Oakwood Residence Funder Chengdu Oakwood Residence Shanghai Starlight Awards 2016 Best Serviced Apartment Brand Oakwood Best Serviced Apartments of China Oakwood Residence Beijing Starlight Awards 2015 Best Serviced Apartments of China Oakwood Residence Hangzhou Oakwood Residence Shanghai Oakwood Premier Guangzhou The Golden Horse Awards of China 2015 Best Serviced Apartment in China Oakwood Residence Hangzhou Oakwood Residence Shanghai Oakwood Premier Coex Center Seoul Oakwood Premier Incheon TripAdvisor Certificates of Excellence Properties TripAdvisor Certificates of Excellence Properties

18 The provision of activities and classes for guests is a great initiative which can add an experiential aspect to both corporate and leisure stays. - Serviced Apartment Awards 2016 Oakwood Residence Sukhumvit Thonglor Bangkok

19 Oakwood Asia Pacific oakwoodasia 1 Harbourfront Place, #03-12, Harbourfront Tower One, Singapore Tel:(65) Fax:(65) dev@oakwoodasia.com oakwoodasia.com Oakwood Asia Pacific Oakwood-China oakwoodchina