HIT Report June Hotel Industry Trends. Europe. By MKG Hospitality.

Transcription

1 HIT Report June 2014 Hotel Industry Trends By MKG Hospitality Europe PARIS 50. rue Dombasle PARIS France - P: +33 (0) F: +33 (0) BERLIN Friedrichstrasse 191 D BERLIN - Germany - P: +49 (0) F: +49 (0) NICOSIA Thermopylon street 22. Flat Strovolos. Nicosia. Cyprus hcs@mkg-hospitality.com

2 MKG HOSPITALITY DATABASE. A UNIQUE DECISION-MAKING SUPPORT TOOL The MKG Hospitality database is a unique decision-making support tool in a heavily competitive hotel market, where notions of fair price, optimisation of revenue and minimisation of room oversupply are central to hotel chains strategies. For more than 25 years, MKG Hospitality has been a global leader in tourism, hotel and catering consulting, with the largest database in the world (USA aside), representing all segments from budget to upscale hotels hotels are compiled in MKG s database (representing more than 2.5 million rooms). HOTELCOMPSET MKG s online market intelligence tool, HotelCompSet, contains a sample of over 250 brands in 150 countries (representing more than 800 markets) and corporate chain hotels, representing more than one million rooms. HotelCompSet provides daily, monthly and yearly monitoring of hotel indicators and analyses of its sample. MKG statistical samples accuracy strengthen our expertise in the hospitality industry We would like to express our thanks to all participants of this programme over the last 25 years.

3 SUMMARY 04 Analysis by MKG Hospitality 05 European Market Trends 09 France 10 Germany 11 United Kingdom 12 Spain 13 Portugal 14 Italy 15 Belgium & Luxembourg 16 The Netherlands 17 Switzerland 18 Austria 19 Poland 20 Scandinavia 21 Eastern & Southern Europe 22 Methodology

4 Monthly RevPAR variation in June 2014 () ANALYSIS BY MKG HOSPITALITY June 2014: the recovery of the European hotel industry continues. After a promising month of May, the sky remains clear for the European hotel industry whose indicators have remained stable in June, compared to last year. The occupancy rate has recorded a slight increase of 0.3 and 0.1 for the average prices. The sum of this two indicators allows for the Revenue per available room (RevPAR) to be marginally better than last year, with an improvement of 0.5. These performance indicators have been increasing since the beginning of the year. This month, it was however slowed down by the poor performance of the budget and economy segments, whose Revenue per available room has decreased by 0.4 and 0.3 respectively. In contrast, RevPAR for the midscale and upscale categories have increased by 0.7 for the both segments. Europe's performance has been particularly impacted by the decline of the activity in some destinations, which have been playing an important role in this sector since the beginning of the year. This is the case for Germany (-4.8 RevPAR), Austria (-2.1 RevPAR) and Portugal (-2.5). Meanwhile, France's performance is less compared to the continent's, with a decline of 1.8 of its revenue per available room. Other destinations have benefited from the organization of one-off events, such as the United Kingdom (+3.3 RevPAR) where took place for example: the Team Athletics European Championships and the Birmingham Aviva British Grand Prix. These sports events have also been favorable for the Italian hotels industry (+5 RevPAR) with the Compeed Golden Gala in Roma, and moreover they have also benefited from the organization of the Venice Biennale. Finally, while Maastricht has been presenting its automobile show, the Dutch hotel sector have seen their RevPAR increase by 6.4. The best increase in revenue per available room which has been noted this month, comes from Denmark (+11). Even if the recovery of European hotel indicators has slowed down in June, the performance of the sector remains encouraging throughout the first semester. The revenue per available room has improved by 2.4 over the period, due to an increase in the occupancy rate by 1.3 and an improvement of 0.3 on the average price. The growth of the European indicators is driven by the increasing occupancy rates, while average prices are slowly coming back on a positive trend. 04

5 ANALYSIS BY MKG HOSPITALITY COUNTRY ANALYSIS BY MKG HOSPITALITY Juin 2014 : la reprise de l hôtellerie européenne se maintient Après un joli mois de mai, le ciel reste dégagé pour l'hôtellerie européenne dont les indicateurs sont restés stables sur le mois de juin, en comparaison avec l'an dernier. Les taux d'occupation ont enregistré une faible progression de 0,3 point, à l'image de celle de 0,1 des prix moyens. La somme des deux permet ainsi au Revenu par chambre disponible (RevPAR) de faire même légèrement mieux que l'an dernier. Il enregistre une amélioration de 0,5. La progression des indicateurs observée depuis le début de l'année a été, ce mois-ci, ralentie par les faibles performances des segments Budget et Economy, dont le Revenu par chambre disponible a reculé de respectivement 0,4 et 0,3. A l'inverse le RevPAR des catégories milieu et haut de gamme a progressé de 0,7 sur les deux segments. Les performances européennes ont notamment été impactées par le recul de l'activité dans certaines destinations, qui jouaient un rôle de moteur pour le secteur depuis le début de l'année. C'est le cas de l'allemagne (-4,8 de RevPAR) et de l'autriche (-2,1 de RevPAR), ainsi que du Portugal (-2,5). La France reste, quant à elle, en retrait au niveau du continent avec un nouveau recul de 1,8 de son Revenu par chambre disponible. A l'inverse d'autres destinations ont bénéficié de l'organisation d'événements ponctuels, comme le Royaume-Uni (+3,3 de RevPAR) où se sont par exemple déroulés les Championnats d'europe par Equipe d'athlétisme et le Birmingham Aviva British Grand Prix. L'actualité sportive a également joué en la faveur des hôteliers italiens (+5 de RevPAR) avec le Roma Compeed Golden Gala, mais ces derniers ont également profité de l'organisation de la Biennale de Venise. Enfin, alors que Maastricht a fait son mondial de l'automobile, le RevPAR des hôteliers néerlandais a progressé de 6,4. Mais la meilleure hausse de Revenu par chambre disponible revient ce mois-ci au Danemark (+11). Si la reprise des indicateurs hôteliers européens observée depuis le début de l'année s'est ralentie sur le mois de juin, les performances du secteur restent au beau fixe sur l'ensemble du premier semestre. Le Revenu par chambre disponible des hôteliers progresse de 2,4 sur la période, grâce à l'augmentation de 1,3 point des taux d'occupation et à l'amélioration de 0,3 des prix moyens. La remonté des indicateurs européens est ainsi poussé par la progression des taux d'occupation, alors que les prix moyens reviennent doucement sur une tendance positive. Last 12 months results in Europe for chain hotels end of June 2014 Occupancy Rate. Average Daily Rate and RevPAR variations /13 08/13 09/13 10/13 11/13 12/13 01/14 02/14 03/14 04/14 05/14 06/14 Monthly Occupancy Rate /13 08/13 09/13 10/13 11/13 12/13 01/14 02/14 03/14 04/14 05/14 06/14 Monthly ADR in euros taxes excl. 07/13 08/13 09/13 10/13 11/13 12/13 01/14 02/14 03/14 04/14 05/14 06/14 05

6 EUROPEAN MARKET TRENDS - Monthly variation of occupancy rates. average daily rates and RevPAR in chain hotels over the last 12 months by country - Occupancy rate and average daily rate variation by category and by country - in June 2014 (B : Budget / E : Economy / MS : Midscale / US : Upscale) France: Spain: Germany: Changes ADR Changes OR Italy: Changes ADR Changes OR United Kingdom: Changes ADR Changes OR Malta: Changes ADR Changes OR Changes ADR Changes OR Changes ADR Changes OR HOTEL INDUSTRY TRENDS JUNE

7 EUROPEAN MARKET TRENDS Belgium: Switzerland: The Netherlands: Changes ADR Changes OR Austria: Changes ADR Changes OR Luxembourg: Changes ADR Changes OR Portugal: Changes ADR Changes OR Changes ADR Changes OR Changes ADR Changes OR HOTEL INDUSTRY TRENDS JUNE

8 EUROPEAN MARKET TRENDS 6/2014 by country COUNTRY OCCUPANCY RATE ADR RevPAR France Germany United Kingdom Spain Italy Belgium The Netherlands Luxembourg Switzerland Austria Malta Portugal Poland ADR and RevPAR in euros (for all countries) are excluding taxes - Year to date by country 6/2014 COUNTRY OCCUPANCY RATE ADR RevPAR France Germany United Kingdom Spain Italy Belgium The Netherlands Luxembourg Switzerland Austria Malta Portugal Poland ADR and RevPar in euros (for all countries) are excluding taxes - Occupancy rate by country June FR DE UK ES IT BE NL LU CH AT MT PT PL ADR by country June 2014 (in euros and taxes excl.) FR DE UK ES IT BE NL LU CH AT MT PT PL RevPar by country June 2014 (in euros and taxes excl.) FR DE UK ES IT BE NL LU CH AT MT PT PL Monthly Results OCCUPANCY RATE ADR RevPAR Airport Hotels HOTEL INDUSTRY TRENDS JUNE

9 HOTEL INSIGHT - FRANCE 6/2014 Budget Economy Midscale Upscale Global BORDEAUX CANNES GRENOBLE LILLE LYON AIX - MARSEILLE MONTPELLIER NANTES NICE PARIS AGGLO PARIS INTRA MUROS RENNES ROUEN STRASBOURG TOULOUSE Year to date - 6/2014 Budget Economy Midscale Upscale Global BORDEAUX CANNES GRENOBLE LILLE LYON AIX - MARSEILLE MONTPELLIER NANTES NICE PARIS AGGLO PARIS INTRA MUROS RENNES ROUEN STRASBOURG TOULOUSE HOTEL INDUSTRY TRENDS JUNE

10 HOTEL INSIGHT - GERMANY 6/2014 Economy Midscale Upscale Global BERLIN BREMEN DRESDEN DUSSELDORF ESSEN FRANKFURT HAMBURG HANOVER COLOGNE LEIPZIG MAINZ MUNICH NUREMBERG STUTTGART Year to date - 6/2014 Economy Midscale Upscale Global BERLIN BREMEN DRESDEN DUSSELDORF ESSEN FRANKFURT HAMBURG HANOVER COLOGNE LEIPZIG MAINZ MUNICH NUREMBERG STUTTGART Note: Results for 27 other destinations are available in our new Hit Report Deutschland HOTEL INDUSTRY TRENDS JUNE

11 HOTEL INSIGHT - UNITED KINGDOM 6/2014 Economy Midscale Upscale Global Year to date - 6/2014 Economy Midscale Upscale Global BIRMINGHAM CARDIFF EDINBURGH GLASGOW LEEDS-BRADFORD LONDON MANCHESTER BIRMINGHAM CARDIFF EDINBURGH GLASGOW LEEDS-BRADFORD LONDON MANCHESTER HOTEL INDUSTRY TRENDS JUNE

12 HOTEL INSIGHT - SPAIN 6/2014 Economy Midscale Upscale Global Year to date - 6/2014 Economy Midscale Upscale Global ALICANTE BARCELONA BILBAO MADRID MALAGA OVIEDO PALMA DE MALLORCA SEVILLE VALENCIA ZARAGOZA ALICANTE BARCELONA BILBAO MADRID MALAGA OVIEDO PALMA DE MALLORCA SEVILLE VALENCIA ZARAGOZA HOTEL INDUSTRY TRENDS JUNE

13 HOTEL INSIGHT - PORTUGAL 6/2014 Midscale Upscale Global Year to date - 6/2014 Midscale Upscale Global LISBON PORTO LISBON PORTO HOTEL INDUSTRY TRENDS JUNE

14 HOTEL INSIGHT - ITALY 6/2014 Economy Midscale Upscale Global Year to date - 6/2014 Economy Midscale Upscale Global BOLOGNA FLORENCE MILAN NAPOLI ROME TURIN VENEZIA BOLOGNA FLORENCE MILAN NAPOLI ROME TURIN VENEZIA HOTEL INDUSTRY TRENDS JUNE

15 HOTEL INSIGHT BELGIUM & LUXEMBOURG 6/ Belgium Economy Midscale Upscale Global Year to date - 6/ Belgium Economy Midscale Upscale Global Belgium ANTWERP BRUSSELS GHENT LIEGE Belgium ANTWERP BRUSSELS GHENT LIEGE / Luxembourg Economy Midscale Upscale Global Year to date - 6/ Luxembourg Economy Midscale Upscale Global HOTEL INDUSTRY TRENDS JUNE

16 HOTEL INSIGHT - THE NETHERLANDS 6/2014 Economy Midscale Upscale Global Year to date - 6/2014 Economy Midscale Upscale Global vs 6/2013 AMSTERDAM EINDHOVEN ROTTERDAM UTRECHT THE HAGUE AMSTERDAM EINDHOVEN ROTTERDAM UTRECHT THE HAGUE HOTEL INDUSTRY TRENDS JUNE

17 HOTEL INSIGHT - SWITZERLAND 6/2014 Midscale Upscale Global Year to date - 6/2014 Midscale Upscale Global BASEL GENEVA ZURICH BASEL GENEVA ZURICH HOTEL INDUSTRY TRENDS JUNE

18 HOTEL INSIGHT - AUSTRIA 6/2014 Midscale Upscale Global Year to date - 6/2014 Midscale Upscale Global SALZBURG VIENNA SALZBURG VIENNA HOTEL INDUSTRY TRENDS JUNE

19 HOTEL INSIGHT - POLAND 6/2014 Upscale Global Year to date - 6/2014 Upscale Global KRAKOW POZNAN SZCZECIN WARSAW KRAKOW POZNAN SZCZECIN WARSAW HOTEL INDUSTRY TRENDS JUNE

20 HOTEL INSIGHT - SCANDINAVIA COUNTRY SWEDEN STOCKHOLM , MALMÖ DENMARK COPENHAGEN FINLAND HELSINKI ADR and RevPAR are excluding taxes COUNTRY SWEDEN STOCKHOLM , MALMÖ DENMARK COPENHAGEN FINLAND HELSINKI ADR and RevPAR are excluding taxes HOTEL INDUSTRY TRENDS JUNE

21 HOTEL INSIGHT EASTERN & SOUTHERN EUROPE COUNTRY SEGMENT OR CZECH REP. PRAGUE , HUNGARY BUDAPEST , , RUSSIA MOSCOW , , SANKT PETERSBURG , , MALTA Global GREECE ATHENS ADR and RevPAR are excluding taxes COUNTRY SEGMENT OR CZECH REP. PRAGUE , HUNGARY BUDAPEST , , RUSSIA MOSCOW , , SANKT PETERSBURG , , MALTA Global GREECE ATHENS ADR and RevPAR are excluding taxes HOTEL INDUSTRY TRENDS JUNE

22 METHODOLOGY Conventions In this review national business results (Occupancy rate, Average daily rates, RevPAR) for each country are calculated on a variable scale (by taking into account openings and closings). This reflects the reality of supply. However, business results by city are presented on a like-for-like basis. Due to the restrictions of some of these samples (the supply itself is restricted) the slightest movement in supply (openings or closings) is likely to generate differences which strongly impact upon results. Glossary Occupancy rate : Number of sold rooms divided by number of available rooms Average daily rate : Room revenue divided by number of sold rooms RevPAR : Occupancy rate x average price or room revenue divided by available rooms Available rooms : Capacity x number of days of opening Sold rooms : Capacity x number of days of opening x occupancy rate Room revenue : Room revenue from the sale of guest rooms (excluding other types of revenue such as food and beverage. etc) HOTEL INDUSTRY TRENDS JUNE