EU Report. Europe OCTOBER 2015

Transcription

1 H EU Report Europe OCTOR 2015

2 ANALYSIS OF HOTEL RULTS OCTOR 2015 Europe's hotel industry pursues growth While the hotel business has remained dynamic in most countries in October thanks to the organization of several events on the continent, some destinations have nonetheless shown signs of weakness. Europe's hotel industry successfully maintained its occupancy rate close to 75% in October, which was 1.0 point more than on the same period the previous year. 4.2% growth in the Revenue per available room (RevPAR), to 73 euros, may nonetheless be attributed to the 2.9% growth in daily rate, which reached 97 euros. Improved results may be observed in most hotel categories, although it is more evident in the 4* (+5.1% RevPAR) and in the 2* (+6.1%) than the 5* (+2.7%), 3* (+2.6%). On the period, the strongest increase in RevPAR was recorded by hotels in Denmark, where the occupancy rate shot up by 12.9 points. The Denmark Open 2015 drew crowds to the city of Odense between the 13th and 18th of October. Other destinations also benefited from the organization of events with an international reach such as the World Rugby Cup in the United Kingdom (+8.3% RevPAR), the last act of Expo Milano in Italy (+19.9% RevPAR), and several biennial gatherings in Spain (+19.5% RevPAR). The presidency of the Union continued to boost hotel activity in the Grand Duchy, where the RevPAR is up by 21.8% on the month. Elsewhere in Europe, the sector has nonetheless shown signs of weakness. While hotels in the capital deplored the dearth of biennial events such as International Car Show last year, France ended the month with a 5.9% drop in its RevPAR. The situation is even less joyous in Greece (-13,4% de RevPAR), where talk in the media about the migrant crisis throughout Europe has dissuaded tourists from going to resorts at the destination for its Indian summer, although it will not ruin the country's excellent annual results. In light of results observed since the beginning of the year, Europe's hotel industry continues to grow. Between January and October, the 1.4 point increase in occupancy rate and the 3.4% increase in daily rate enable 5.5% growth in its RevPAR. The terrorist attacks that hit Paris in November in Paris thus have an impact on the activity of s at the end of the year. Produced by 2

3 HOTEL RULTS BY SEGMENT MONTHLY RULTS Occupancy Rate Average Daily Rate ( V excl) RevPAR ( V excl) (pts) (%) (%) 2* 1,1 4,5% 6,1% 3* 1,2 0,9% 2,6% 4* 1,2 3,5% 5,1% 5* -0,1 2,9% 2,7% Global 1,0 2,9% 4,2% YTD RULTS Occupancy Rate Average Daily Rate ( V excl) RevPAR ( V excl) (pts) (%) (%) 2* 1,2 3,0% 4,7% 3* 1,5 1,8% 3,9% 4* 1,8 3,1% 5,8% 5* 2,0 3,2% 6,1% Global 1,5 3,0% 5,1% Note : The indicators are compared to the same period of previous year, i.e. January 2015 vs January % OR, ADR and RevPAR change - Last 24 months 10% 5% 0% -5% 11/13 12/13 01/14 02/14 03/14 04/14 05/14 06/14 07/14 08/14 09/14 10/14 11/14 12/14 01/15 02/15 03/15 04/15 05/15 06/15 07/15 08/15 09/15 10/15 Changes ADR Changes OR Changes RevPAR Produced by 3

4 +14.7% Monthly Results - RevPAR change by country OCTOR 2015 vs OCTOR % NL +8.7% +27.7% +5.4% +8.0% +4.2% -5.9% +10.9% +21.8% +6.5% -6.0% +9.8% -5.2% Sup. to 10% +19.9% Between 5% and 10% Between 0% and 5% +10.5% +19.6% -13.4% -14.4% Inf. to 0% +11.5% Produced by 4

5 +10.0 pts Monthly Results Occupancy Rate change by country OCTOR 2015 vs OCTOR pt NL +2.9 pts pts +3.2 pts +1.0 pt +1.0 pt -1.0 pt +3.6 pts +2.4 pts -1.8 pt +1.8 pt -3.0 pts -2.8 pts Sup. to 5 pts +3.8 pts Between 2,5 and 5 pts Between 0 and 2,5 pts +3.7 pts +4.1 pts -8.8 pts +1.0 pt Inf. to 0 pt -1.4 pt Produced by 5

6 +0.5% Monthly Results - ADR change by country OCTOR 2015 vs OCTOR % +7.1% NL +4.7% +6.1% +18.3% +5.4% +4.1% +4.1% +3.4% -4.6% -2.3% +13.8% -2.8% Sup. to 10% +14.2% Between 5% and 10% Between 0% and 5% +5.4% +13.1% -1.1% -15.7% Inf. to 0% +13.3% Produced by 6

7 +10.5% YTD Results - RevPAR change by country YTD OCTOR 2015 vs YTD OCTOR % NL +8.5% +3.6% +10.2% +4.8% +5.1% +1.1% +8.4% +17.0% -1.4% +14.6% +5.1% +16.0% Sup. to 10% Between 5% and 10% Between 0% and 5% +14.3% +11.8% +12.3% +8.3% -7.8% Inf. to 0% +15.7% Produced by 7

8 +4.1 pts YTD Results Occupancy Rate change by country YTD OCTOR 2015 vs YTD OCTOR pt NL +2.5 pts +0.9 pt +5.4 pts +1.4 pt +1.5 pt +2.6 pts +1.1 pt +4.3 pts +0.8 pt +3.9 pts +0.3 pt +0.6 pt Sup. to 5 pts +2.5 pts Between 2,5 and 5 pts Between 0 and 2,5 pts +4.4 pts +3.3 pts +1.7 pt +0.3 pt Inf. to 0 pt +3.6 pts Produced by 8

9 +4.5% YTD Results - ADR change by country YTD OCTOR 2015 vs YTD OCTOR % NL +4.9% +2.3% +2.8% +1.7% +3.0% +0.6% +4.7% +15.2% -2.2% +7.6% +4.1% +10.0% Sup. to 10% Between 5% and 10% Between 0% and 5% +7.6% +6.7% +8.4% +5.6% -8.3% Inf. to 0% +10.3% Produced by 9

10 1 Conventions METHODOLOGY The report presents the results of corporate brand hotels in Europe. The sample consists of a total of more than 6,500 hotels, representing more than 800,000 rooms. The breakdown by segment is as follows: 30% for Budget and Economic hotels, 30% for midscale hotels and 40% for upscale hotels. Hotels are classified according to the hotel star system: from 1* to 5*. The category of corporate chain hotels are allocated individually according to MKG Hospitality s market expertise and reflect the marketing classification in complement to the official rating system(s) of the country (if any). The category breakdowns for global supply are taken from MKG Hospitality s database and from information provided by statistical and/or hotel industry institutions (e.g. associations, unions). 2 Glossary ooccupancy rate: Number of sold rooms divided by number of available rooms o Average daily rate: Room revenue divided by number of sold rooms orevpar: Occupancy rate x daily price or room revenue divided by available rooms oavailable rooms: Capacity x number of operating days (within a month) osold rooms: Capacity x number of operating days x occupancy rate oroom revenue: Room revenue expressed net of V (excluding other types of revenue such as food and beverage, etc.) Produced by 10