DEVELOPMENT OPPORTUNITIES

Transcription

1 DEVELOPMENT OPPORTUNITIES

2 Park Plaza Westminster Bridge London

3 CHAIRMAN S WELCOME WE ARE A DYNAMIC AND HIGHLY PROFESSIONAL HOTEL DEVELOPER AND OPERATOR. Our positive, entrepreneurial approach to business allows us to outperform the market and deliver exceptional growth and results in even the most volatile markets. We are a publicly listed company with secure income streams, strong corporate governance and a flat organisational structure with a strong RevPAR and GOPPAR focus. Our properties are run by hoteliers with an owner s mindset and our experienced management team knows how to run successful hotels. We have a superb track record for turning under-performing hotels into thriving businesses. From our beginnings in 1989, we have grown our portfolio to 38 outstanding hotels offering a total of over 8,300 rooms across three established brands. We are passionate about our hotels and we ensure that each one has its own individual identity. We continue to focus on operating contemporary hotels in vibrant destinations, offering excellent service and value to our guests in order to deliver exceptional returns to our owners and shareholders. Our current development pipeline contains properties which are both exciting and filled with potential, with four new hotel projects, three in London and one in Germany plus the extension and reconfiguration of Park Plaza Riverbank London and two re-branding projects which are expected to add over 1,350 rooms by the end of We are very excited by the journey ahead of us and we invite you to join us to share in our success. ELI PAPOUCHADO CHAIRMAN 1

4 PRESIDENT AND CEO INTRODUCTION WE ARE COMMITTED TO GROW PRUDENTLY, PASSIONATELY AND CONFIDENTLY BORIS IVESHA PRESIDENT AND CHIEF EXECUTIVE OFFICER At PPHE Hotel Group we are committed to grow prudently, passionately and confidently by investing in our owned estate and by developing strategic relationships with similar minded partners. Our multi-brand business model includes an exclusive territorial licence agreement with Carlson SM for Park Plaza which also includes the distribution of our unique, wholly owned art otel brand. We invest heavily in our own assets to ensure they successfully compete with, and ultimately outperform, their competitive set and our hotels in London, Amsterdam, Berlin, Cologne and Budapest are prime examples of our profit leadership strategy. We are targeting new hotels in markets which we believe offer the greatest profit potential. Whichever solution we embark on together, you are guaranteed access to one of the industry s most comprehensive global distribution systems backed by sound finances, innovative design, outstanding products and the highest levels of guest satisfaction. Our loyal management team shares a passion for hospitality and dedicates itself to achieving consistently high results for all our owners. I am proud of our portfolio, our people and our vision for the future. As seasoned hoteliers we understand the challenges you face and I would encourage you to join us in shaping the future. Our company strategy 1 Improving our EBITDA margin 2 Enhancing our service quality through improving our operational performance 3 Driving growth by expanding our hotel portfolio through a variety of business models 4 Improving our overall performance through innovative revenue generation and marketing initiatives 5 Leveraging our partnership with Carlson to further grow revenues 6 Managing and mitigating our impact on the environment and positively contributing to the local communities in which we operate Quality Realise growth potential Essence Inspiring our guests through individuality and passion Vision Trust, Respect, Teamwork, Enthusiasm, Commitment, Care Mission Values 2

5 Park Plaza Vondelpark, Amsterdam 3

6 PPHE Hotel Group contract mix Park Plaza Hotels & Resorts global brand portfolio art otel portfolio 42 Operated without, or with minority, ownership interest Wholly owned Operating leases Franchise agreements New hotel projects (all ownership of 50% or more) 58 Park Plaza hotels open in EMEA Park Plaza hotels open in rest of world 1 Park Plaza hotels under development in EMEA Park Plaza hotels under development in rest of world 1 7 art otels open art otels under development 1 These hotels are managed or franchised directly by the Carlson Rezidor Hotel Group. OUR BUSINESS OVERVIEW 4

7 Dynamic hotel company in the affordable luxury segment 38 hotels in operation with over 8,300 guestrooms Combination of managed, leased, owned, co-owned and franchised hotels Three well-established brands OUR BUSINESS At PPHE Hotel Group we own, lease, develop, manage and franchise full-service upscale and lifestyle hotels in major gateway cities and regional centres predominantly in Europe. Our portfolio comprises 38 hotels offering a total of more than 8,300 guestrooms. By the end of 2017 we aim to add a further 1,350 rooms to our inventory through the completion of four new hotels. In addition we have one extension and reconfiguration and two rebranding projects. Our hotels operate mainly under three distinct brands: Park Plaza Hotels & Resorts, art otel and Arenaturist. We have an exclusive licence from Carlson SM, a global and privately owned hospitality and travel company, to operate and develop Park Plaza Hotels & Resorts in Europe, the Middle East and Africa and we wholly own the art otel brand. We have a minority share in the Arenaturist group, a leading Croatian hospitality company. We excel at managing profitable upscale hotels and with our highly varied mix of agreements and ownership interests we are well aligned with investors to tailor the right agreement for each hotel or hotel project. Capital investment into hotels enables us to benefit from growth in property values and to develop flagship hotels. We are actively exploring acquisition opportunities in key markets for the brands we operate, further strengthening their profile and our profitability. Managing hotels on behalf of owners, both private and institutional, is another core part of our growth strategy. We are highly experienced in managing hotels and, as owners ourselves, we fully understand what it means to own property. Leasing hotels from third parties is a preferred model for institutional investors, and we will consider leases in selected markets. Individual design, city centre locations and excellent meeting facilities are key features of the upscale Park Plaza Hotels & Resorts brand, making it ideal for both corporate and leisure guests. The hotels modern function spaces are flexible for conferences, exhibitions and private event use. Park Plaza Hotels & Resorts event facilities are perfectly complemented by stylish guestrooms, award-winning restaurants and bars and a reliable service that is flawlessly delivered. parkplaza.com Licence agreement art otels are a contemporary collection of hotels that fuse exceptional architectural style with art-inspired interiors, located in cosmopolitan centres across Europe. At the brand s core is the art itself. Each hotel displays a collection of original works designed or acquired specifically for each art otel, rendering each a unique art gallery in its own right. art otel has created a niche for itself in the hotel world, differentiating it from traditional hotels. artotels.com Wholly owned brand Arenaturist is one of Croatia s best known hospitality groups and consists of seven hotels, six holiday apartment complexes, eight campsites and over 50 food & beverage outlets, all of which are located in Istria. Arenaturist caters primarily for tourists and all properties are located in prime locations by the sea and are only a short distance from either the 3,000-yearold city of Pula or the touristic Medulin. arenaturist.com Significant minority interest 5&33 Library at art otel amsterdam 5

8 OUR PORTFOLIO Strong presence in central London with close to 2,300 rooms in operation and nearly 1,000 rooms in the pipeline Impressive geographical spread across Europe Premium locations within key capital and secondary cities

9 CURRENT PORTFOLIO CROATIA Rooms in operation 2, * UNITED KINGDOM Rooms in operation 2, Rooms in pipeline 1, GERMANY Rooms in operation 1, Rooms in pipeline THE NETHERLANDS Rooms in operation 1,11 7 ISRAEL Rooms in operation HUNGARY Rooms in operation DEVELOPMENT PIPELINE Park Plaza Nuremberg, Germany art otel london hoxton, United Kingdom West London, United Kingdom (Park Plaza) Waterloo, United Kingdom (Park Plaza) Park Plaza Westminster Bridge London * Room count excludes Arenaturist campsites. 7

10 KEY PERFORMANCE INDICATORS FINANCIAL KPIS TOTAL REVENUE M EBITDAR M EBITDA M EBITDA MARGIN % Like-for-like 1 Actual Like-for-like 1 Actual Like-for-like 1 Actual Like-for-like 1 Actual PROFIT BEFORE TAX M NORMALISED PROFIT BEFORE TAX M EARNINGS PER SHARE DIVIDEND PER SHARE (7.2) (0.18)

11 1 In the like-for-like comparison figures the following adjustments have been made: The financial contribution of Park Plaza Amsterdam Airport, Park Plaza Victoria Amsterdam and Park Plaza Utrecht in 2013 has been calculated on the basis of the ownership interest of PPHE Hotel Group in those hotels during the same period in The trading of art otel amsterdam since opening in the fourth quarter of 2013 has been ignored. The results of two hotels in Berlin were adjusted to reflect a similar asset ownership structure during the same period in OPERATING KPIS OCCUPANCY % AVERAGE ROOM RATE REVPAR Like-for-like 1 Actual Like-for-like 1 Actual Like-for-like 1 Actual EMPLOYEE SATISFACTION (Scale 1 100%) GUEST SATISFACTION (Scale 1 10) SERVICE PERFORMANCE (Scale 1 10)

12 WAYS TO WORK WITH US FLEXIBLE SOLUTIONS As experienced owners and operators we always consider options and remain open to the most suitable approach for the property whether it is ownership, a joint venture, management, occupational lease or a franchise agreement. We have an excellent track record in hotel construction, development, design and operations. We understand how to build and run profitable hotels and our business partners benefit from this experience. Our flexible, entrepreneurial philosophy builds confidence in the physical product and the service-led culture through an unerring focus on continuous improvement. Our partners appreciate the fact that our senior management team is accessible and remains closely involved in all aspects of the partnership enabling swift decision-making. We are flexible, approachable and peopleoriented. This unique feature makes us the operator of choice for partners seeking management, operational leases, joint ventures, franchises and hotel construction. Our collaboration with one of the world s largest hotel companies, Carlson Rezidor Hotel Group, together with our construction background, gives us outstanding global reach combined with detailed local knowledge in management, development, distribution and construction. Peace of mind Established in 1989 Publicly listed company Strong corporate governance Efficient operating structure, flat organisation Profit margin leadership Founders carry over each 40 years of experience in the industry with significant demonstrable track record High-quality portfolio with an attractive spread Multi-brand approach Integrated strategy of hotel and brand ownership and operations Focus on expanding in the affordable luxury segment Strong and growing pipeline of hotels AS OPERATORS AND OWNERS, WE HAVE A PROVEN TRACK RECORD OF CREATING VALUE FOR OUR PARTNERS. 10

13 OUR PEOPLE AND SERVICES Irrespective of the business type, all hotels in our portfolio benefit from being part of a dynamic, full-service international hotel group led by a highly experienced, loyal and involved senior management team. PPHE Hotel Group has clearly defined values and operates to very high standards. The Company provides a wide range of services to hotels including hotel operations, global distribution, sales, revenue management, marketing, customer retention management, public relations, finance, human resources, learning and development, project design, development services, asset management, restaurants and bars operations, legal support, IT and Corporate Social Responsibility (CSR). OUR CUSTOMERS Our customers appreciate our friendly, yet business minded attitude. They appreciate the high level of services we offer, the excellent locations and contemporary design of our hotels and the reasonable prices we charge. The Company s mission statement is inspiring our guests through individuality and passion, and customers can experience our service-led philosophy first hand in five countries, in key leisure and business cities such as Amsterdam, Berlin and London or in resort destinations such as Croatia. Customers can book our hotels 24/7, be it direct with us, through any of our sophisticated platforms such as the websites, apps or mobile sites, through the extensive loyalty programmes, or via intermediaries or any of our strategic partners. OUR SHAREHOLDERS Our shareholders believe in our business model, operating skills and developments. Shareholder value is created through continued improvement of operations, revenue growth, active asset management, financial restructuring, expansion and development. Our business types Full ownership Joint ventures Management contracts Operating leases Franchise agreements We know what to look for when identifying assets with development potential, from plots of land to tired hotels in need of investment. We aim to own hotels in key gateway cities in Europe where capital value is likely to appreciate. Our joint ventures take many forms, but they share the same strategy we focus on developing a mutually beneficial working relationship to return maximum profits for all parties involved, combining our management skills with co-investment. A management contract allows owners to retain ownership of their property while we undertake the day-to-day management. They have the confidence of working with a leading hotel brand while we run their hotel with efficiency and passion. Institutional investors may favour operating leases, whereby we lease their property and pay them rent. We manage all aspects of the operation of the hotel, from sales and marketing to reservations and food & beverage to human resources, thereby reducing their exposure to economic and business downturns. The franchise option is ideal for partners who enjoy running their own hotel but seek the reassurance of industry-leading support services such as distribution, marketing and central reservations. 11

14 REVENUE GENERATION art otel amsterdam 36,000 guest reviews were posted online for our hotels in ,000+ Park Plaza social media fan base by the end of M I L L I O N newsletters sent in strategic partnerships with the world s leading airlines 8. 5 Record service performance score (score 1 10) in MILLION Club Carlson SM members worldwide in MILLION brand website visits in % reduction in CO 2 emission in % Employee satisfaction score (scale 1 100%) in

15 World-class support systems Dedicated global distribution, marketing and sales network Revenue management systems, procurement and HR A great partnership with Carlson Rezidor Hotel Group GLOBAL STRATEGY Owning an upscale hotel could be a very personal matter or it could be a calculated risk adjusted return exercise. We aim to deliver exceedingly good value to our guests and we strive to do the same for our investors and partners. We will adjust our contract structure to accommodate your needs, risk profile and ownership style. As hotel owners ourselves, we understand what it takes to run successful hotels, and the support we offer is designed with only one objective in mind to align our passion for hospitality, our flexibility, the strive for guest satisfaction and our profit leadership management with your individual needs as a hotel owner in order to maximise the profitability of your hotel business. Partnering with PPHE Hotel Group gives you access to world-class support in areas such as sales and marketing, customer loyalty and procurement. With our hospitality, operational and property knowledge and entrepreneurial spirit, we are one of the hotel industry s premier operators. Our expertise extends to all areas of hotel ownership, including design, property planning, project development management, finance, human resources, IT, marketing, sales, distribution, revenue management, restaurants and bars. Whatever the location of your hotel, we will provide a clearly defined framework of values and service standards, yet we are flexible in our approach. Our management team is passionate about helping you drive your business forward by optimising performance every day, consistently putting the guest and your needs first. SALES Through our dedicated global sales network, we service hundreds of global corporate accounts as well as local business customers, corporate travel agents, tour operators, meeting planners and event organisers. Our strategic partnership with the Carlson Rezidor Hotel Group gives us access to a constantly growing sales capacity and their associated range of sophisticated sales tools, trade promotions and other global sales initiatives. We have developed strong affiliations with travel agencies around the world, and enjoy especially productive relationships with Carlson Wagonlit, BCD Travel and American Express among others. Our meetings and events sales team focuses on cross-selling and marketing our award-winning meetings and events product, and benefits from a prominent presence at the major international industry tradeshows. We also enjoy a productive partnership with meetings and events specialists Helms Briscoe. Our team has a range of global online meeting planner tools at its disposal, including the Club Carlson for Planners global rewards programme and Web Proposal (a sophisticated online meeting proposal tool). MARKETING AND E-COMMERCE We support our global marketing strategy through advertising, integrated marketing campaigns, online, direct marketing and strategic partnerships with over 20 airlines, car rental companies and credit card providers. Our range of printed materials includes a suite of products such as in-room collateral, brochures and leaflets, all of which are also available digitally via our web shop. We have created a family of promotional videos enhancing the customer experience online. We invest in e-commerce to grow our online presence and improve our performance in order to grow our online reach through Search Engine Optimisation, Search Engine Marketing, Affiliate Marketing and Online Advertising. These activities combined with continuous improvements made to our brand websites, the expansion into mobile and of the Club Carlson SM App enhance the effectiveness and revenue opportunities of our online business. Our social media and e-newsletter strategies create customer engagement and, above all, generate incremental revenue. PUBLIC RELATIONS Our experienced in-house marketing and PR teams manage dedicated PR agencies in the United Kingdom, the Netherlands and Germany, all of which complement our global reach through the Carlson network. Where relevant, we launch cross-regional PR campaigns and undertake rigorous media monitoring, as well as crisis management preparation and training. DISTRIBUTION Our partners enjoy access to our state-of-theart Curtis-C Central Reservations System. This distribution platform connects with a network of global call centres and online travel agents, ensuring that every customer, travel agent, corporate travel manager and event organiser in the world can locate a Park Plaza hotel or art otel and make an instant booking with us. We also benefit from strong relationships with online third party intermediaries who help to complement our sales revenue. 13

16 REVENUE GENERATION CONTINUED REVENUE MANAGEMENT Revenue management is critical to the success of any business. We have therefore developed a Centralised Revenue Management Structure with regional teams, securing optimal support on pricing and capacity control. Our insight and analytics solutions include Ideas (a leading revenue management tool), Webfocus and Vision (two management reporting tools). PROCUREMENT We are now looking at a new solution to better drive value for our hotels and partners through consolidated procurement contracts with leading global, regional and national suppliers. All our significant contracts are negotiated centrally at regional or corporate level with increased productivity, cost control and quality control of products and services provided to our hotels by third party suppliers. CUSTOMER LOYALTY We participate in Club Carlson SM, Carlson Rezidor s guest, small and medium sized businesses and meeting planners hotel rewards programme. The programme s 13 million members worldwide comprise loyal guests who earn Gold Points for each stay and can redeem them for various types of rewards. Research indicates that Club Carlson members visit more frequently, stay longer and spend more. We are also part of the industry-leading patented travel agent reward programme Look to Book SM, whose more than 63,000 members worldwide reserve in excess of one million room nights annually. Look to Book SM provides significant volume and revenue, most of which is at a much higher room rate than non-members. Our relationship with travel agents has deepened through the Carlson Rezidor online training website, which aims further to engage and educate this important group of corporate travel bookers about our brands and products. PEOPLE DEVELOPMENT AND HUMAN RESOURCES Everyone at PPHE Hotel Group shares the same goal to inspire our guests through individuality and passion. We invite our team members to express their own individual strengths and commitment in their day-to-day work. Individuality permeates our entire organisation our tight-knit management structure encourages empowerment and individuality and ensures that all our owners and franchisees receive the personal attention they deserve whilst being able to adapt quickly to changing business needs. We recognise that our people make us the business that we are, which is why our recruitment strategy focuses on building teams of passionate professionals with a pro-active approach who are able to connect with guests and deliver a great guest experience. Having engaged the right people, we support their professional development through our you:niversity the heart of our Learning & Development platform. you:niversity s custombuilt training programmes, such as our Inspirational Service Programme, explore the true meaning of excellent service philosophy where everything revolves around making guests feel welcome, passionate and surprised by the quality of service they receive. Our intranet portal you:niverse is our primary platform for information sharing and employee engagement. The easy to use software, social media like features and remote accessibility make it one of the key drivers for our higher-than-average guest and employee satisfaction rates. PERFORMANCE MANAGEMENT Our highly sophisticated IT infrastructure gives us the edge in customer relationship management. Guest satisfaction is central to our business, so we selected one of the industry s most sophisticated web-based system, Medallia, enabling us to capture guest feedback and measure overall satisfaction. Our satisfaction survey is completed on average by one in every three guests we invite to do so, giving us tens of thousands of invaluable pieces of feedback each year. This allows us to solve one-off problems, track larger long-term trends, and identify opportunities to enhance the guest experience and improve the efficiency of our own operations. 14

17 Park Plaza Westminster Bridge London Park Plaza Histria Pula 15

18 W O R L D - C L A S S B R A N D S Park Plaza Eindhoven 16

19 Our brands. We use our two clearly defined hotel brands, Park Plaza and art otel, for operating leases, franchise agreements and management contracts as they offer the greatest scope for sustained expansion and continued profits. Typical size: Concept: Target customers: 200+ bedrooms Design-led properties combining Business and leisure travellers technology and comfort Upscale full-service hotels Locations: Preferred cities: Accessibility: Key leisure and business destinations Germany: Dusseldorf, Frankfurt, In the heart of business and tourist centres Hamburg and Munich Focus on existing markets as well as growing new markets Other: Barcelona, Madrid, Paris, Prague, Rome and Vienna The Netherlands: Amsterdam, Rotterdam and The Hague United Kingdom; Bath, Cambridge, Edinburgh, London, Manchester and Oxford Convenient for major transport hubs Portfolio: Licence: Brand features and services: 21 hotels across Europe with hotels under development in Nuremberg, Germany, London (2) and Croatia (1). Through Carlson Rezidor the portfolio of Park Plaza hotels worldwide totals 40 hotels with an additional 15 hotels under development in India and China 56 countries across Europe, the Middle East and Africa Facilities and features: state-of-the-art facilities in all rooms Destination restaurant and bar concepts Flexible meetings and event space Typical size: Concept: Target customers: Lifestyle hotels with 100 to 200 bedrooms Fusion of travel, architecture and Professionals and leisure travellers with an contemporary art interest in arts and culture Upper upscale lifestyle hotels Locations: Preferred cities: Accessibility: Central urban locations where modern United Kingdom; Edinburgh, London art matters Other: Barcelona, Milan, New York, Paris, Prague, Rome and Vienna Close to main shopping streets and cultural attractions Portfolio: Licence: Brand features and services: Seven hotels in operation in Amsterdam, Berlin, Budapest, Cologne and Dresden. London under development As the brand owner we span the world Facilities and features: unique collections of original artwork Vibrant bars and restaurants Innovative meetings and event space 17

20 WORLD-CLASS BRANDS CONTINUED ESTABLISHED CONCEPTS Partnering with PPHE Hotel Group provides instant access to tried and tested, award-winning restaurant and bar concepts and spa concepts. Most concepts have been developed in-house, but in some cases we partner with well-established international brands. These easy-to-implement solutions add credibility, generate customer loyalty and, above all, drive profit. CHINO LATINO ICHI SUSHI BRASSERIE JOËL PRIMO BAR Modern Pan-Asian cuisine rubs shoulders with Latin cocktails at the award-winning Chino Latino in London, Leeds, Nottingham and Cologne. The concept of LOVE, SHARE and ENJOY has found favour with customers and critics, leading to a succession of prestigious awards. (Located at Park Plaza Riverbank London, Park Plaza Leeds, Park Plaza Nottingham, art otel cologne) Specialist restaurant Ichi Sushi offers fresh, simple and delicious sushi crafted with just-caught fish and fragrant rice. The feeling is of an intimate upscale Tokyo sushi bar relocated to central London, with all dishes made to order at the counter by the restaurant s experienced sushi chefs. (Located at Park Plaza Westminster Bridge London) The French brasserie-style restaurant concept Brasserie Joël offers a daily menu featuring the freshest fish, meats and produce. Diners enjoy a wide range of bistro favourites such as traditional boeuf bourguignon, freshly made lobster bisque, homemade duck terrine, hand-dived scallops, and chargrilled meat and fish specialities. (Located at Park Plaza Westminster Bridge London) Open nightly, Primo Bar is one of London s newest must visit bars. Serving masterful cocktails created on demand, Primo Bar offers the perfect venue for London s most talented local entertainers. Spectacular views over Big Ben can be enjoyed from the bar s exclusive VIP area. Daily live music is followed by a DJ set until the early hours. (Located at Park Plaza Westminster Bridge London) &33 TOZI RESTAURANT & BAR 106 BAKER ST Offering Mediterraneaninspired sharing plates, 5&33 fuses food, people, art and design. 5&33 Bar serves cocktails, beers and infused syrups, accompanied by live DJ sets. The 5&33 Lounge is perfect for chilling, the 5&33 Library houses art-related publications, the 5&33 Gallery showcases artists work and an interactive art display evokes emotions. (Located near Amsterdam Centraal Station) TOZI is an informal Italian restaurant and cocktail bar in London s Victoria area, offering a Venetian-inspired menu focusing on cicchetti (small plates) designed to be shared amongst friends and family. The menu also features larger dishes and wood-oven or grilled main courses. TOZI offers great food for great value with seasonal ingredients sourced from specialist Italian producers. (Located near London Victoria Train Station) The café at 106 Baker St serves breakfast, lunch and tea, with a daily-changing menu of freshly-made salads, quiches, hot and cold baked dishes and artisan sandwiches using Mediterranean-influenced ingredients. A range of freshly squeezed fruit and vegetable juice blends is also available. Food can be eaten in or taken away and the café offers free WiFi, daily newspapers and outdoor seating. (Located near London Baker Street Underground Station)

21 LICENSED OUTLETS We also operate two brands under licence the Italian coffee concept espressamente illy and the Balinese Mandara Spa. ESPRESSAMENTE ILLY The ultimate Italian coffee bar experience, espressamente illy offers signature coffees, coffee-based beverages and cocktails, paninis, antipasti, sandwiches, soups and salads all freshly made on site and to be enjoyed indoors and out. Developed in the Italian tradition, espressamente illy engages all of the senses, cultivating an environment that inspires creativity and reflection along with the perfect cup of coffee. (Located at Park Plaza Westminster Bridge London and Park Plaza Verudela Pula) MANDARA SPA Mandara Spa is the first of its kind in the United Kingdom, and the only one in Europe. Guests are invited to escape to a unique sensory experience and indulge in a Mandara moment. With interiors inspired by Mondrian paintings and Japanese Shoji screens, ancient Sanskrit writing along the curved ceilings, and a perpetual black stone water fountain, Mandara Spa skilfully brings a touch of Bali to Britain. (Located at Park Plaza Westminster Bridge London) 19

22 CORPORATE AND SOCIAL RESPONSIBILITY Park Plaza Histria Pula 20

23 In 2013 we have relaunched our Corporate Social Responsibility (CSR) policy making Total Responsibility for Everyone s Environment (TREE) the backbone and core principle of the environmental and sustainable business practice across the company. In every country we operate dedicated Green Teams, and key environmental initiatives include rolling out energy-saving lighting, reducing packaging, installing water-saving devices and introducing osmosis systems in kitchens. We also view refurbishment projects as an opportunity to develop and install more efficient equipment and to introduce sustainable materials. TREE TREE continuously engages our team members to reduce resource consumption, minimise waste, support local communities and ensure that all of our approximately 2,500 team members are working in an ethically fair environment with access to training and personal development. TOTAL IMPACT ON OUR ENVIRONMENT AND RESOURCE CONSUMPTION The total impact on our environment is a combination of the consumption of resources, sustainable business practices and initiatives, the contributions towards our communities and the engagement of our people. To make a difference we measure our impact on the environment and our usage of natural resources and reduce those against targets. THE GREEN KEY GOLD AWARD Park Plaza Eindhoven Park Plaza Utrecht SILVER AWARD Park Plaza Victoria Amsterdam THE GREEN TOURISM BUSINESS SCHEME GOLD AWARD Park Plaza County Hall London Park Plaza Nottingham Park Plaza Westminster Bridge London Park Plaza Riverbank London Plaza on the River London SILVER AWARD Park Plaza Leeds Park Plaza Sherlock Holmes London Park Plaza Victoria London LABEL SUSTAINABLE ENTREPRENEUR LOCAL GOVERNMENT EINDHOVEN SILVER AWARD Park Plaza Eindhoven GREEN ACHIEVER SCHEME GOLD AWARD Park Plaza Westminster Bridge London GLOBAL ACTION PLAN ENVIRONMENT ACTION CERTIFICATE Park Plaza Westminster Bridge London GREEN GLOBE CERTIFICATION Park Plaza Amsterdam Airport AS A LOCAL PLAYER WITH GLOBAL REACH, WE TAKE OUR RESPONSIBILITIES TOWARDS THE ENVIRONMENT AND LOCAL COMMUNITY VERY SERIOUSLY. 21

24 CORPORATE AND SOCIAL RESPONSIBILITY CONTINUED Park Plaza Westminster Bridge London 68,500m 2 development delivered ahead of schedule workers on site during construction 40,000m 3 earth removed 1 4 storey atrium 1,200m 2 pillar-free ballroom 25,000 energy-saving LED lightbulbs B I O M A S S Dedicated biomass generator W AT E R On-site water bottling plant 22

25 Strong track record in development Exciting new projects in the UK and Germany Environmentally friendly construction Award-winning hotels throughout the portfolio AN ENVIRONMENTALLY FRIENDLY APPROACH TO CONSTRUCTION BUILDING ON OUR SUCCESS Across our portfolio we have outstanding examples of successful development projects. From management contracts to franchise agreements, our success stories demonstrate our understanding of the market and our ability to return profits for our owners and partners. Park Plaza County Hall London Widely acknowledged as a model opening, Park Plaza County Hall London is now one of London s most admired contemporary upscale hotels. We operate the hotel under a long-term management agreement and, even during the recent downturn, we have continued to hit budgets and exceed expectations, delivering superb returns to the owner. Park Plaza Wallstreet Berlin Mitte One of our flagship hotels in trendy Berlin, Park Plaza Wallstreet Berlin Mitte is a cool and fresh take on a business hotel. The property is owned by Union Investment, one of Europe s leading institutional investors and leased to PPHE Hotel Group on a long-term occupational lease. Park Plaza Victoria Amsterdam This landmark property in central Amsterdam was bankrupt until we took it over in 1993 with a coherent plan and a strong brand identity. With knowledgeable decision-making, significant investment and a skilful rebranding, Park Plaza Victoria Amsterdam is wholly owned and operated by PPHE Hotel Group and is generating very attractive returns. Park Plaza Westminster Bridge London This spectacular 1,019-room hotel was the largest to open in London in 40 years and exemplifies our creative vision to regenerate a key London site and to achieve a self-financing, environmentally friendly development. Carried out in partnership with Gear Construction, the project covered 68,500m 3 and was completed a year ahead of schedule. The hotel achieved 80% occupancy within its first year of operation. Arenaturist Having been selected by Goldman Sachs as the preferred operating partner for this hospitality company has enabled us to operate one of Europe s largest resorts and deepened our penetration of the European market. We hold a significant minority shareholding in the seven hotels, six holiday apartment complexes, eight campsites and 52 food and beverage outlets. Following extensive renovations, three of Arenaturist s hotels reopened as Park Plaza properties just before the start of the 2012 summer season. In 2013, we were able to further capitalise on the improved market positions of these hotels, with all units reporting healthy growth in commercial terms, as well as guest satisfaction levels. Before the start of the 2013 season our flagship hotel, Park Plaza Histria Pula, was extended by 127 rooms. This was achieved through the renovation and conversion of the former Hotel Palma, located adjacent to Park Plaza Histria Pula. In June 2014 Hotel Belvedere reopened as Park Plaza Belvedere Medulin and offers 428 rooms, making it our largest Park Plaza hotel in this market. Approximately half of Arenaturist s hotel rooms have now been fully renovated in the past three years, giving us a highly competitive position in this tourism hotspot. AND THE WINNER IS... PPHE Hotel Group is proud to have received many awards and accolades for our hotels and restaurants, including: One AA Rosette TOZI Restaurant & Bar L Italiano, Park Plaza County Hall London Sherlock s Grill, Park Plaza Sherlock Holmes London JB s Restaurant, Park Plaza Victoria London Laguna Kitchen & Bar, Park Plaza Cardiff Two AA Rosettes Chino Latino Restaurant & Bar, Park Plaza Riverbank London Ones to Watch standard for 2013 The Sunday Times Best Companies to work For PPHE Hotel Group Excellence in Learning and Talent Development HR in Hospitality Awards 2014, 2013 PPHE Hotel Group Venuez Hospitality & Style Awards 2013 Best Hotel Design art otel amsterdam Best Restaurant Design 5&33 Venue Verdict Gold Standard BDRC continental Park Plaza Riverbank London Park Plaza Cardiff Park Plaza Sherlock Holmes London Gold Medal Standard TUI UK & Ireland Park Plaza Medulin Park Plaza Histria Pula 23

26 TALK TO US Guy Ivesha Vice President, Business Development Guy joined PPHE Hotel Group in 2009 as Vice President of Business Development, primarily exploring growth opportunities as well as strategic partnerships for the Group. Prior to joining us Guy was the Director of Hotel Development for El-Ad Properties NY LLC, a major real estate development firm based in New York, where he oversaw the redevelopment and re-opening of The Plaza hotel. Guy previously worked as a consultant at TRI Hospitality Consulting Ltd (now part of CBRE Hotels), and holds a BSc (Hons) in International Hospitality and Tourism from the University of Surrey. T: +44 (0) E: guy@pphe.com Sabina Wyss di Corrado Director, Business Development Sabina has over 15 years experience in the hospitality sector, having worked as an advisor for Christie + Co, TRI Hospitality Consulting Ltd (now part of CBRE Hotels) and the Unctad/ITC (UN/ WTO) in Ecuador, in addition to operational roles at luxury hotels and airlines in London, Switzerland, Mexico and Australia. Fluent in English, German, French, Spanish and Italian, Sabina has carried out projects throughout Europe. She holds a BSc in International Hospitality Management from the Ecole Hôtelière de Lausanne (EHL) in Switzerland. T: +44 (0) E: swyss@pphe.com Dilya Ryskeldinova Development Associate Since joining the development team Dilya has been actively involved in underwriting various new acquisition and development opportunities for PPHE Hotel Group. Previously, Dilya worked for AXA Real Estate Investment Managers gaining experience in fund management, corporate finance and investment transactions. Dilya holds a BSc (Hons) in Business Studies from Cass Business School and MPhi in Real Estate Finance from Cambridge University and is fluent in English, Russian and Spanish. T: +44 (0) E: dr@pphe.com OUR DEVELOPMENT TEAM IS AVAILABLE TO DISCUSS YOUR IDEAS AND BUILD A STRATEGIC PLAN TO ACHIEVE YOUR OBJECTIVES. TO EXPLORE OPPORTUNITIES WITH US IN MORE DETAIL, PLEASE CONTACT US. PPHE Hotel Group Ltd believes that all information provided in this publication is correct at the time of printing, but takes no responsibility for the accuracy of the information published. All information is provided without any representation or warranties of any kind, either implied or expressed, to the fullest extent permitted by applicable law and is not intended as specific commercial or legal advice. 24

27 EXECUTIVE TEAM Boris Ivesha President and Chief Executive Officer Chen Moravsky Deputy Chief Executive Officer and Chief Financial Officer Andrew Swindells Chief Operating Officer Jaklien Van Sterkenburg Vice President, People Development and Human Resources Robert Henke Vice President, Marketing and Branding Edwin Wijgergangs Vice President, Distribution and Strategic Sales Inbar Zilberman General Counsel Guy Ivesha Vice President, Business Development Contact the development team: T: +44 (0) F: +44 (0) E:

28 PPHE Hotel Group Corporate Office Viñoly Tower, 5th floor Claude Debussylaan MD Amsterdam The Netherlands T: +31 (0) F: +31 (0) pphe.com Designed and produced by luminous.co.uk Printed February 2015