ER MA GUSH GUSHERS 10,000 GUSHERS AT 10,000 FPS THE CINEMA FLOOR

Transcription

1 ER MA GUSH GUSHERS 10,000 GUSHERS AT 10,000 FPS TONGAL THE CINEMA FLOOR 1

2 Hello! We are extremely excited for the opportunity to create a spot for Gushers. They were a huge part of our childhood and high school and college. And the old spots till resonate in our minds as iconic pieces of nostalgic Americana. But this is a new generation and it is time to create a new spot to encapsulate this current generation s spirit. It needs to be new, raw, and authentic. With a touch of spectacle that makes it irresistible to share. We loved the Big Break pitch and believe that it tonally capture the current teen generation. But it has been done to a lot. The over-night fame via viral video has been done and done well. And while I have no doubt it can be done well. We believe it So instead of making a commercial about a viral video. I would recommend making an actual viral video. 2

3 THE SET UP 10,000 Gushers at 10,000 fps (Super SLO-MO) We see the spot as a cross between the YouTube hits The Slo-Mo Guys and Dude Perfect two channels that are extremely popular with the teen demographics that would be sharing it. The whole spot would focus on the pool full of gushers idea from end of the Big Break idea. We want to build and fill a pool full of gushers (Don t worry it is a small over-ground pool) and then film a you tube star jumping/filming into the pool in super slow motion. I know this sounds crazy and undoable, but this is exactly what Tongal was created for, outside the box crazy ideas. But for the more skeptical minded I have included the math and logistical breakdown of the spot later in this treatment. But for now I want to focus on the story, spectacle, and vitality of the piece. 3

4 THE STORY We would open on a youtube influencer, that would be recognized by teens, standing in front of an above ground pool, but we cannot yet see inside. He would begin by gushing about how much he loves gushers and call out a fellow gusher lover via twitter who sent in a gushing I love gushers so much I wish I could eat gushers while swimming in a pool filled with gushers Our host then reveals that Gushers loved this idea so much that they set up this exact thing. But instead of swimming he will cannonball (or flip) in while simultaneously catching a gusher and eating it out of the air. The whole thing will be filmed in ULTRA SLOW-MOTION. The last 15 seconds of the spot will be filled with incredible Slow Motion speed ramps as our YouTuber jumps off a ladder catches and eats a gusher in mid air and lands in the gusher pool with gushers flying everywhere. 4

5 A NOTE ON IN CAMERA We do come from a VFX background and could do a similar effect in the computer. But viewers love love effects done in camera. From the explosions in Mad Max Fury Road to the Forced Perspective in the Hobbit. An in camera effect is talked about way more than CGI and doing this effect in camera would be amazing. 5

6 THE LOOK At 10,000 frames per second we will capture gushers in an way they have never been seen before. Everything looks cooler in slow-motion and Gushers will be no exception. Imagine a 10,000 gushers as they erupt out of the pool with the mid afternoon refracts through them igniting there colors. This will give you guys an incredible image that will be impossible to not click on and share. Aside form slow-motion we will pursue the docu log style that is popular on the teen channels like dude perfects. An influence talking into a hand held camera as it is constantly changing from medium to wide will give the spot energy and keep the audience in it till the end. 6

7 THE YOUTUBE STAR This the really cool part. We were able to get Machinima s Brandon Winfrey to sign on to be a part of this. He the newest host to the 12,000,000 subscriber channel. His videos from the past month alone have garnered well over a million views. Brandon has done everything from hosting, pop-culture commenting, living streaming, to even being a boss in the AAA video game sunset overdrive. He is an up and coming teen influencer that we were lucky enough to get. Not to mention his formal physical, improv and acting training make his a perfect candidate to nail both the physical and comedic nuances of the spot In a way that will be raw and authentic. 7

8 THE TEAM I cannot believe the team we were able to assemble to bring this concept to life. The excitement of working with gushers and doing something as crazy and fun as this has attracted some top talent. The cinema floor as a team has created viral shareable content for the digital space before most recently for nintendo s holiday campaign. Our director is extremely familiar with teen taste having come from the feature film world animating on on Avengers 2, Divergent, and Maze Runner. Our producer is from the broadcast commercial world having produced commercials for teen products like hot pockets Our technical director come from live television having hung shows such as the Oscars and dancing with the stars. 8

9 THE BONUS VIDEO In addition to the main video we want to delivery a bonus 30 second behind the scenes video. These videos usually net a third to half as many views of the original and require comparatively little addition set-up and work. The video would cover the team s execution of the video from the drawing board to the final shot. The breakthroughs, the set-backs, and the victory in the final execution, with gushers being the snack of choice the whole time. The mass unboxing of thousands of gushers bags alone would be an amazing thumbnail that would intrigue the most skeptical viewer. 9

10 THE MATH OK so this is scary, exciting, or boring part depend on who you are. We started with measuring and calculating some gusher constants: 1 Gusher =.5 x.75x.75 v= cubic inches of bounding box volume 1 Box= 6 Bags= 60 gushers = cubic inches of gusher in a box (or cubic inches of gusher per bag) Next We chose a couple of possible pool dimensions and ran some physics simulations to figure out how many gushers we would actually need. We determined the pool only needs to be 1/3 to 1/6 full of Gushers for the effects to work. Next we Broke down 3 different pool option that would require different amount of boxes to fill: Pool Large: SIZE: 8ft X 30in BOXES: Optimal: 4,287 Minimum: 2,144 possible Pool Medium: 10ft X 72in X 22in BOXES: Optimal: 3,755 Minimum: 1,878 possible Pool Small: SIZE: 103in X 69in X 18in BOXES: Optimal: 2,308 Minimum: 1,154 We can make some of these options work within the Tongal budget. However if Gushers would be open to adding additional product it would only add to the spot making it that much better. (Every box counts). 10

11 THE LOGISTICS As stated above the whole pool will not be filled with gushers. Based off of the physics simulations we ran it appears that a 1/3rd would be the ideal amount but we could possible get away with a 1/6th of the pool. The pool itself will have three main things inside of it. 1. CRASH PAD The bottom 2/3rds of the pool will be occupied by either a foam or collapsible crash pad that will ensure safety and help launch the gushers into the air. 2. Gushers The top third of the pool will be filled with gushers. The gushers will rest on top of the crash pad. 3. Water The water will help add more to gusher splash and can be dyed any color to add to the visual and simulate the gusher splash THE JUMP: Depending on the final size of the pool the actor will either jump from the ground, a small jump pad, or a small step ladder into the pool while catching a few gushers out of the air and stuffing them in his mouth before the splash. 11

12 CONCLUSION We know this is a crazy idea, but the Crazy ideas are the ones that get shared. We believe it is better to make a great viral shareable video that people gush about. Rather than make a video about a video that goes viral. We believe this spot will not only add to Gushers social media presence is a great way but is a new type of original content. This spot is more than a spot it is a genuine interesting and shareable video, that we would share ourselves. 12

13 THANK YOU! 13