Construction in Progress Keeping the buzz alive Jody Moseley Director, Corp Com & Mktg
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1 Construction in Progress Keeping the buzz alive Jody Moseley Director, Corp Com & Mktg
2 Calgary International Airport (YYC) Sits on 5,150 Acres of land Currently has three Runways (the current longest at 12,675 ft.this changes in June 2014) 34 aircraft gates Over 158,000 square metres of terminal space Over 14 million passengers
3 Airport Development Program YYC s new 4 th Runway: 14,000 ft long/ 200 ft wide the longest in Canada Code F capable (A380/B ) In service June 28, 2014 YYC s new International Terminal: Primarily International/USA passenger traffic 183,500 m² (almost 2 million sq ft) Five levels and 22 aircraft gates 300 Room Hotel Opening October 2015
4 Opening up the dialog The new runway has been in the books since the 1970s Terminal expansion was part of the YYC Master Plan Timing was built around passenger traffic and volume. After updating our Master Plan, we determined that construction needed to begin in 2011.
5 Countdown to the runway construction Communication started 12 months prior to breaking ground We started our Construction Communications program with: Media releases on the decision to proceed with the projects Building a Community consultation program to go to the public and talk about the projects Send out Mailers to 150,000 households Engage the media
6 Countdown to the runway construction To kick off the runway project.we needed to close a road. Road closure signage Public notices about road closure A good bye to Barlow Trail party was thrown by a local radio station
7 Other Initial Project Communications Advertising Public Notice Ads Media releases and interviews
8 Continuing the dialog during a long construction program Keeping the media engaged in a multi-year project presents some challenges, so we used as many communication mediums as we could. Facebook Twitter Behind the scenes tours Exclusive access Quarterly reports Advertising brochures
9 Communicating Project Milestones A milestone chart for the project (to guide your media plan). Updated annually.
10 Website The projects displayed prominently on the website. Updated quarterly with new info and pictures
11 Keeping the dialog going about the runway and terminal expansion Exclusive tours Regular media updates on the progress of the projects. Ensuring project milestones are celebrated
12 Keeping the dialog going about the runway and terminal expansion Presentations to Calgary businesses, employees, volunteers, airport partners and communities on the projects.
13 Keeping the dialog going about the runway and terminal expansion Social Media 980 Tweets 4,353 followers Facebook reach in the tens of thousands each week FlyYYC requires immediate and constant attention
14 Keeping the dialog going about the runway and terminal expansion Displays within the terminal
15 Magazine and Newsprint features Centerlines, September 2012 Feature stories with project updates. Largest construction project in Authority s history. Largest construction project underway in Calgary. Longest runway in Canada. Business in Calgary, March 2012 Calgary Construction Association Magazine, 2013 Calgary Herald, January 2012 Calgary Herald
16 Traditional media Proactively inform the media and public about expansion at YYC. Brochures Mail outs Press releases Quarterly reports
17 We used our YYC community as ambassadors YYC Community Newsletter and website (TEAM YYC.com) White Hat Volunteers website
18 As the project comes to an end The projects are on time with no big issues associated with the projects, the next phase is getting people excited about 4.27 km of concrete! Planning for opening the runway began
19 Gearing Up for Runway Opening Generating excitement around the opening. Find a creative way to let people know it was almost done. 30 Days, 300 ideas Campaign We asked the public to participate in shaping the official opening.
20 The plan Designed to bring greater attention to YYC s continued expansion. The campaign will use social media to elicit ideas surrounding how best to celebrate the opening of the new runway The plan is to launch a program that will allow the public to submit their ideas on how to celebrate the opening of the new runway. Phase One: BUILDING engagement and informing audiences. Phase Two : LAUNCH the runway to Calgarians and the broader public. Mission: to get a lot of media attention! So we created YYCRunway.com
21 YYCRunway.com & #YYCRunway We asked our community to submit their ideas to the website Used our social media channels to keep them engaged over the 30 days
22 Providing the right visual Have our community help launch the runway campaign. Invited local elementary school who launched paper planes to kick off the 30-day idea generating campaign. It was a great success!
23 30 Days, 300 Ideas Results Community contributed over 300 ideas Saw some very creative and unique ideas Prominent ideas generated through the public campaign included: A run A family day An event including aircraft Hosting a concert Planning for the opening of the new runway is underway. Stayed tuned
24 What s next? Open the runway And start it all over again for the opening of our 2 million sq ft terminal opening in 2015!
25 Thank you
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