MELBOURNE PROGRAMME JULY 2017 THE ART OF FUNDRAISING 7 TH EDITION PRINCIPAL SPONSOR

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1 PROGRAMME JULY 2017 THE ART OF FUNDRAISING 7 TH EDITION PRINCIPAL SPONSOR

2 CULTURE BUSINESS WELCOME TO CULTURE BUSINESS Culture Business started with 2 simple questions: What is new in fundraising? Who are the game-changers? Since the first edition of the conference in 2008 we have tried to answer these questions, building a global community of cultural leaders, innovators, and producers who champion future thinking in fundraisings. Year after year and across the globe we have found that arts organisations find fundraising increasingly challenging. As we face these challenges, we have discovered that innovation is not enough and that we must engage in collaborative work and seek more partners. Our social engagement as people and as organisations is vital. This year in Melbourne, it is a true privilege to bring an inspiring group of speakers to share their best practices with 200 experts in fundraising. During two and half days we will find new ways of working, evaluate new ideas and move forward. We thank our partners for their amazing support. It has been a great opportunity to work with all of you. Make the most of the Culture Business experience. About Culture Business The Culture Business conference gathers 200 professionals from the worlds of culture and business. Participants are encouraged to take risks and to think beyond the usual limits. Speakers showcase fresh ideas in philanthropy, marketing, sponsorship and development. Hands-on workshops tackle practical methods for operating in new markets. In between these intensive sessions there will be informal opportunities to network with your peers from around the world. The Culture Business Story Culture Business was launched in Paris in the aftermath of the financial crisis of With many concerned for the future, we brought together experts from the worlds of culture and business to learn from each other and foster new collaborations. We showcase fresh ideas and innovative strategies to help you thrive in uncertain times. Corinne Estrada CEO, Agenda communications agency 2 AGENDA culturebusiness.melbourne

3 THE ART OF FUNDRAISING #CB WELCOME FROM CREATIVE PARTNERSHIPS AUSTRALIA Culture Business gives Australia s arts development professionals an opportunity to learn about fundraising in all its forms. We re pleased to partner again with Agenda, this time to bring Culture Business to Melbourne, so that our arts sector can join experts, leaders and great thinkers from around the world to inform and encourage increased investment in the arts. Hearing from local and international experts about how to nurture and build relationships with donors, partners and investors is crucial to the survival of arts and cultural organisations within a constantly evolving funding, audience and technology landscape. To our international visitors, enjoy Melbourne and all the great arts and cultural events this city has to offer. To our local participants and delegates, make the most of this time to learn, be inspired and network with your peers. Fiona Menzies CEO, Creative Partnerships Australia 3

4 WED 26 JULY ASIALINK WORKSHOP AM TO 1.00 PM Asialink Arts, Please enter the Sidney Myer Asia Centre (SMAC) via 158 Swanston Street, University of Melbourne. The workshop will take place in room 106, the Yasuko Hiraoka Myer Room on level 1. ART TO BUSINESS IN A NEW MARKET - BRANDING THE ARTS IN CHINA Tracy Cui, Founder & CEO, The Promise Creative Beijing Co. Ltd China As the level of consumption continues to rise in China, people are not only looking for high quality products but also designs which reveal a «story» or an artistic background. With clever and expert merchandising, Chinese art and other types of art from around the globe can reach a broader audience of customers. Find out how to brand your cultural institution in China with Tracy Cui. BEST PRACTICE TRAINING 1.30 PM TO 5.00 PM State Library Victoria, Experimedia Room. Enter the State Library on 328 Swanston Street. Staff will guide your through the main foyer to find Experimedia on the ground floor. REGISTRATION Pick up your badge just outside the Experimedia Room WELCOME Corinne Estrada, CEO, Agenda, France Nicola Chanen, Director Development, State Library Victoria, Australia PART 1: INSIDE THE DEVELOPMENT TEAM Richard Woodward, Business Development Strategist Richard Woodward and Associates, Australia Richard will draw upon his experience of facilitating strategy workshops, training sessions and corporate partner workshops for Australia s leading arts and cultural institutions In this highly practical session you will learn: 1. The required competencies (attitudes, skills and knowledge) to be successful in a development role 2. How to motivate and enhance the performance of your team 3.30 PM TO 4.00 PM COFFEE BREAK PART 2: THE OVERALL ORGANISATION Michelle Stein, Major Gifts Manager, The British Museum, United Kingdom In her session, Michelle will tackle the following challenges: 1. How to be aware of potential fundraising opportunities in the different departments; what format do we need to collect information? 2. How to convert the staff members from information desk to senior management and build a business development spirit in the organisation? 3. How to build a network inside your organisation? PART 3: INTERACTIVE GROUP EXERCISE Corinne Estrada, CEO, Agenda, France Richard Woodward, Business Development Strategist Richard Woodward and Associates, Australia In this session, we will work in groups to identify the key learnings of the afternoon sessions. It will be a short and sharp debrief activity to focus on an action plan. FRIENDLY DINNER 8.00 PM TO Magic Mountain Saloon 62 Little Collins Street, Melbourne VIC 3000 Delegates who have registered for the friendly dinner are welcome to enjoy a relaxed evening with their peers. 4 AGENDA culturebusiness.melbourne Programme subject to change

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6 THU 27 JULY Art Centre Melbourne, The Pavilion 100 St Kilda Road, Melbourne VIC 3004 Walk over Princes Bridge along St Kilda Rd towards the Arts Centre. When you arrive at the main entrance on St Kilda Road you will be on Level 6, please take the stairs or elevators up to Level 8 and follow the signage to The Pavilion. REGISTRATION 8.00 AM TO 9.00 AM Pick up your badge at the entrance of The Pavilion. INTERACTIVE DISCUSSION John Rodgers, Consultant Director, National Theatre, United Kingdom Sanjoy K Roy, Managing Director, Teamwork Arts, India Sanjoy and John will take the stage to kick start a conversation with the audience. Delegates will answer questions, share ideas with their peers and get feedback from the speakers AM TO AM COFFEE BREAK FUNDRAISING: LEARN FROM GLOBAL PERSPECTIVES 9.00 AM TO PM WELCOME Corinne Estrada, CEO, Agenda, France Fiona Menzies, CEO, Creative Partnerships Australia, Australia Claire Spencer, Chief Executive Officer, Arts Centre Melbourne, Australia WHAT IS THE WORST THAT CAN HAPPEN? John Rodgers, Consultant Director, National Theatre, United Kingdom John Rodgers says that bold, ambitious and sometimes risky initiatives in the cultural sector can prove to be highly attractive to existing or new sources of funding. If the funding is secured and those initiatives succeed, the reputation of the cultural organisation is enhanced and its support base grows. John will use a number of real examples of initiatives taken by the National Theatre which have helped to transform funding,reputation, audience reach and sales capacity. THE PRODUCER S APPROACH TO FUNDING A PROJECT Sanjoy K Roy, Managing Director, Teamwork Arts, India The creative industries and the arts need to be seen as embedded components of corporate and societal development and they need to be leveraged fully in the process of discovering new solutions for the varied problems that countries, communities and societies are facing. Learn about the new paradigm that we need to strive towards in order to establish accepted standards of excellence in creativity; we need to seek ways towards financially sustainable models that go beyond paying mere lip service to CSR objectives or subsidy-driven funding. A larger pan-industry vision needs to emerge. THE PROS AND CONS OF ARTS PARTNERSHIPS WITH GLOBAL LUXURY AND CONSUMER BRANDS Laura Sears, Head of Corporate Partnerships, Victoria and Albert Museum, United Kingdom The V&A has established a successful track record of working in partnership with global luxury and consumer brands on its high profile exhibition programme. With reference to specific case studies, Laura will explore the enormous advantages of this kind of alliance above and beyond the financial support given: increased marketing and PR reach, and audience development and learning outcomes. CAPITAL PROJECTS: BUILDING THE FUTURE OF THE CULTURAL ORGANISATION Caroline McCormick, Director, Achates Philanthropy, United Kingdom Successful cultural organisations have to have a clear understanding of who they are, what they are doing, who they are doing it for, and the impact of their work; this informs all of their decision-making and their fundraising strategy as well. Thriving fundraising campaigns result when fundraising and communications come together as a public manifestation of the organisation and its work; it s critical that you have your house in order before you invite people in PM TO 1.30 PM NETWORKING LUNCH 6 AGENDA culturebusiness.melbourne Programme subject to change

7 THE ART OF FUNDRAISING #CB SPONSORSHIP : DISCOVER WHAT BUSINESSES WANT 1.30 PM TO 5.30 PM WHAT MAKES A SUCCESSFUL CORPORATE PARTNERSHIP? Jo Allwood, Manager Corporate Partnerships, Botanic Gardens & Centennial Parklands, Australia Alpa Bhattacharjee, Head of Sustainability, HSBC, Australia Over the past 20 years, HSBC Bank Australia and the Royal Botanic Gardens have experienced restructures, changes of leadership, staff and objectives but despite this the partnership has continued to grow, yield tangible results and be a popular success story with HSBC staff and stakeholders. Jo and Alpa will discuss challenges and what has made this partnership so successful. THE VALUE OF MEASURING IMPACT Sandra Robertson, Director of Development, Melbourne Recital Centre, Australia John Smithies, Director, Cultural Development Network, Australia Fiona Poletti, Executive Director for External Engagement Arts Centre Melbourne; Australia Meredith Martin, Associate Director Cultural and Public Engagement, University of Melbourne, Australia Chair: Jody Evans, Associate Dean (Engagement) and Associate Professor in Marketing, Melbourne Business School, Australia As corporates move from transactional to engagement models of customer interaction, successful arts organisations are addressing this in their partnership approaches. Drawing on recent research collaborations between Melbourne Recital Centre, Arts Centre Melbourne, The University of Melbourne and Melbourne Business School, a panel will discuss wellbeing and other impact indicators, use of research in the case for support and using audience impact feedback to develop compelling partnership proposals. Visit Australia s largest performing arts centre for the best local and international music, theatre, opera and dance, plus exciting shows for kids and free exhibitions. OPEN DAILY artscentremelbourne.com.au

8 THU 27 JULY 3.00 PM TO 3.30 PM COFFEE BREAK PITCH YOUR PROPOSAL Chair: Corinne Estrada, CEO, Agenda, France In the context of a case study exercise, delegates will work in groups to build the best partnership proposal. Each group will have to compete against each other and convince the judges to accept their proposal. WHERE DOES SPONSORSHIP SIT? Dilshani Weerasinghe, Executive Director, Queensland Ballet, Australia Richard Evans, Managing Director, Australian Chamber Orchestra, Australia Gerard Vaughan, Director, National Gallery of Australia, Australia Chair: Fiona Menzies, CEO, Creative Partnerships Australia, Australia This facilitated conversation between directors will reveal the skills required to develop successful fundraising campaigns. This session will focus on the structure within arts organisations and the ways to include the right staff in sponsorship initiatives. KEY LEARNINGS Corinne Estrada, CEO, Agenda, France Fiona Menzies, Creative Partnerships Australia, Australia EVENING COCKTAIL RECEPTION AT ACMI 7.30 PM TO PM Australian Center for the moving Image, Federation Square. Cafe and Level 1 Join us at ACMI to enjoy an exclusive cocktail reception. 8 AGENDA culturebusiness.melbourne Programme subject to change

9 ACMI RENEE STAMATIS

10 FRI 28 JULY Art Centre Melbourne, The Pavilion REGISTRATION 8.00 AM TO 9.00 AM Pick up your badge at the entrance of The Pavilion. PHILANTHROPY : WHERE IS THE MONEY? PART AM TO AM WHO ARE THE NEXT GENERATION OF DONORS Yvonne Zammit, Director, External Relations, Sydney Symphony Orchestra, Australia Tiffany Lucas, Senior Associate, Arnold Bloch Leibler, Australia Belinda Bentley, Co-Founder and Director, Radley Property, Australia Chair: Janine Collins, Principal Consultant, J9ccc, Australia This panel discussion will focus on the «next generation» of donors. How are they different from other generations, how do you approach and mobilise them? AM TO AM COFFEE BREAK IF YOU VE GOT IT, FLAUNT IT Simon Abrahams, Creative Director and CEO, Melbourne Fringe, Australia The small to medium arts sector might not have sophisticated CRMs, philanthropy departments or budgets for lavish donor recruitment events, but we have the very things that motivate giving (demonstrated need for funds, truly innovative work, the lowest possible administration costs and extraordinary sector impact). Simon will discuss how being bold, telling your story, flaunting your talent and just making people bloody well laugh is the key to transforming smaller organisations. PHILANTHROPY : WHERE IS THE MONEY? PART 2 - WORKSHOPS AM TO PM 3 workshops will take place simultaneously, participants are invited to select 1. THE BELIEVE CAMPAIGN AT THE UNIVERSITY OF Alex Furman, Director of Development, University of Melbourne, Australia When income from philanthropy and sponsorship forms a significant proportion of an arts company s budget, there is great pressure on fundraisers to not just meet, but exceed targets, year after year. Is there a secret formula to engaging with major donors and funding partners? How can you maximise income for your development program from philantrhopy? This presentation will share insights and strategies and key learnings behind the success to date of the University of Melbourne s Believe Campaign, the largest philanthropic undertaking in Australia, with a target of $1 billion by SHOULD WE BE EDUCATING OUR DONORS? Michelle Stein, Major Gifts Manager, The British Museum, United Kingdom Think back over the last year. What memories stand out for you? Perhaps a holiday, a wedding, a birthday or anniversary? Your major donors lists will be similar. But wouldn t it be great if their experience with your museum was on that list too? We ll show you how to make that happen with our Y.E.S. formula. Using Y.E.S., your donors will feel personally connected to the arts organisation immersed in your work and excited for what s next. WORKSHOP 1 REVOLUTIONISE YOUR DEVELOPMENT The Pavilion Tiffany Lucas, Senior Associate, Arnold Bloch Leibler, Australia Patrick Rundle, Australia Do you ever feel that your development programme needs to be more targeted and strategic? Are you doing the same activities year on year with little increase in revenue? T iffany and Patrick will share «5 Key Strategies to Revolutionise Your Development Programme». They will discuss the strategies that work, and pitfalls to avoid, to take your fundraising and corporate partnerships to the next level. WORKSHOP 2 WHERE TO FROM HERE? DATA DEFINED DONOR Premium Lounge Amalia Hordern, Enterprise Consultant, Tessitura Network, Australia Amalia will lead a condensed workshop based on the Tessitura Network Enterprise Consulting approach to donor engagement. Participants will work independently to consider an organisational self-assessment, the goal being to uncover opportunities and priorities across the Cultural, Strategic and Operational aspects of your business. 10 AGENDA culturebusiness.melbourne Programme subject to change

11 THE ART OF FUNDRAISING #CB WORKSHOP 3 PENDING QUESTIONS: ASK THE Members Lounge Laura Sears, Head of Corporate Partnerships, Victoria and Albert Museum, United Kingdom Caroline McCormick, Director, Achates Philanthropy, United Kingdom Engage in one-to-one conversations, ask your pending questions and get the answers you are looking for. THINK OUTSIDE THE BOX 2.00 PM TO 5 00 PM INTERACTIVE GROUP EXERCISE Chair: Corinne Estrada, CEO, Agenda, France Group exercise in which each participant shares the challenges and failures they face in fundraising PM TO 2.00 PM NETWORKING LUNCH Yumi Umiumare Performer Choreographer Cultural transformer Imaginative fundraiser Creative Victorian Having a successful creative career requires a range of skills and a healthy dose of imagination. Creative Victoria is proud to support Culture Business 2017 as part of our commitment to skilling up creative Victorians. creative.vic.gov.au Yumi will appear at Melbourne Fringe Photographer: Theresa Harrison

12 FRI 28 JULY SPONSORSHIP AND CHINA Yvonne Zammit, Director, External Relations, Sydney Symphony Orchestra, Australia With more and more arts companies undertaking touring and associated activities in China, what do you need to know about securing and successfully servicing sponsors in China? Yvonne Zammit has toured China with the Sydney Symphony Orchestra five times since In this talk she will discuss the process of securing Chinese-based sponsors, the pitfalls to be aware of and how to ensure success in your negotiation and dealings with Chinese companies. SECURING REVENUE IN CHINA Tracy Cui, Founder & CEO, The Promise Creative Beijing Co. Ltd, China Chair: Lesley Alway, Director, Asialink Arts, Australia The age of open cultural exchanges between China and the rest of the world has offically arrived. As the Chinese Central Government grant huge capital to the cultural sector, international arts organisations must understand how to approach the Chinese market PM TO 4.15 PM COFFEE BREAK CULTURAL ENTREPRENEURSHIP OR BEING ENTREPRENEURIAL IN A CULTURAL ENVIRONMENT Alice van der Slikke, Business Manager Professional Services, Van Gogh Museum, Netherlands Can cultural and commercial activities co-exist? How do we approach creative projects and draw in revenue at the same time? Alice will encourage arts organizations to be entrepreneurial and daring in their cultural environments. By sharing insights into the Van Gogh Museum s projects, Alice will show the audience how to secure additional income by adopting new business models and fundraising activities. CLOSING REMARKS Corinne Estrada, CEO, Agenda, France Fiona Menzies, CEO, Creative Partnerships Australia, Australia AS FROM 5 PM - DRINKS AT THE BARRE, ARTS CENTRE 12 AGENDA culturebusiness.melbourne Programme subject to change

13 HOUSE, URNE HALL URNE Y ST EADES PL West lbourne ST LEVESON ST 01 Museum of Contemporary Art Australia 02 The Mint 03 SOUTH WHARF North Melbourne CHETWYND ST Australian National Maritime Museum 04 WALSH ST MILTON ST JEFFCOTT ST Yarra River PROMENADE FLAGSTAFF GARDENS BEDFORD ST South Wharf FRANKLIN ST Cockatoo Island 05 1 State Library CONVENTION Victoria AND EXHIBITION CENTRE 2 Arts Centre Melbourne Cruise Bar, Overseas Passenger 3 ACMITerminal 4 Magic Mountain Saloon BATMAN PARK UNIVE SQU ENTERPRIZE PARK THERRY ST LINCOLN SQUARE Southbank ARGYLE SQUARE Carlton A'BECKETT ST LITTLE LONSDALE ST LITTLE LONSDALE ST STURT ST RES TRAVELLERS AID TRAVELLERS AID 05 CARLTON GARDENS LITTLE BOURKE ST LITTLE BOURKE ST SIDDELEY ST FERRA KING ST CARLTON GARDENS LITTLE COLLINS ST LITTLE COLLINS ST SPENCER ST COLLINS ST FLINDERS LANE WHITEMAN ST COBDEN ST HAIG ST O'CONNELL ST REBECCA WALK BERKE BERKELEY ST BARRY BARRY ST WILLIAM ST WILLIAM ST WHITEMAN ST CLARKE ST LEICESTE LA TROBE ST MARKET ST HANCOCK ST LT LATROBE ST QUEEN ST QUEEN ST BALSTON ST PELHAM ST ELIZABETH ST ELIZABETH ST RIVERSIDE QUAY COOK ST FAWKNER ST SOUTHGATE AV MOORE ST MILES ST MACKENZIE ST SWANSTON ST SWANSTON ST SOUTHGATE AV FAWKNER ST RUSSELL ST RUSSELL ST FANNING ST KAVANAGH ST RIVERSIDE AV SOUTHGATE AV ODDS ST DODDS ST MILES ST EXHIBITION ST EXHIBITION ST LONSDALE ST LONSDALE ST T BOURKE ST BOURKE ST CHANNEL 9 SHED NORTH LLINS QUARE ES WALK HARF MAYFIELD PL FLINDERS ST GATE FREEWAY W QUEENSBERRY ST MISSION TO SEAFARERS SEAFARERS BRIDGE CENTRE PLACE HISTORY OF TRANSPORT MURAL RAILWAY GOODS SHED SOUTH BRENTANI WAY GEORGIANA ST HILTON SOUTH WHARF SPENCER OUTLET CENTRE BATMAN'S HILL WILLIAM ANGLISS INSTITUTE OF TAFE COACH TERMINAL SKYBUS TERMINAL TRAVELLER'S AID SOUTHERN CROSS SOUTHERN CROSS STATION WALKWAY VILLAGE ST AURORA LA HOWARD ST WILLIAM ST VICTORIA POLICE CENTRE VICTORIA POLICE MUSEUM POLLY WOODSIDE BLACKWOO COURTNEY ST Queen Victoria Market KOORIE HERITAGE TRUST ARTS HO MEAT MARK PTV HUB WOOLWORTHS WTC WHARF WORLD TRADE CENTRE CAPEL ST PEEL ST PEEL ST FLAGSTAFF FRANCIS ST REGISTRY OF BIRTHS, DEATHS & MARRIAGES BOATHOUSE DRIVE WADEY ST ALEXANDRA GARDENS QUEEN VICTORIA GARDENS LINLITHGOW AV COLLINS ST FLINDERS LANE ANZAC AV PARLIAMENT RESERVE BIRRARUNG MARR FLINDERS ST FLINDERS ST SPENCER ST BRIDGE NORMANBY RD To Sydney via Sydney Rd VICTORIA ST QUEEN VICTORIA MARKET ROYAL HISTORICAL SOCIETY OF VICTORIA CLARENDON ST COLONIAL TRAM CAR PICK UP C ELIZABETH ST To Melbourne Zoo HELLENIC MUSEUM LEGAL PRECINCT QUEEN ST VILLAGE BALLANTYNE ST PELHAM ST LEICESTER ST To Airport, Bendigo, Daylesford via Calder Fwy AUSTRALIAN STOCK EXCHANGE CENTRE KINGS BRIDGE THE PALMS AT CROWN SEA LIFE AQUARIUM KINGS WAY CITY RD GUILDFORD LANE NEW CHANCERY LA FINLAY AL BOUVERIE ST HARDWARE LA PRECINCT IMMIGRATION MUSEUM CROWN ENTERTAINMENT COMPLEX HARDWARE ST HARDWARE LA BANK PL GOLDIE PL BOYD NIAGARA LA RMIT DESIGN HUB QUEENS BRIDGE QUEENS BRIDGE ST MORAY ST ALDI HOYTS SWANSTON ST RMIT LITERATURE LA BANANA ALLEY QUEENS BRIDGE SQUARE SANDRIDGE BRIDGE To Station Pier (cruise ship/ Spirit of Tasmania terminal) CITY BATHS CENTRAL RANKINS LA WARBURTON LA SOMERSET PL SOUTHBANK POWER ST KAVANAGH ST CARDIGAN ST FRANKLIN ST RMIT CENTRAL THE STRAND S GPO / H&M GALLERIA ANZ GOTHIC BANK BUILDING BOND ST DRIVER LA COLES DREWERY PL EQUITABLE PL SNIDERS LA EMPORIUM GPO LA BLIGH PL DREWERY LA MYER ROYAL ARCADE SOUTHBANK PROMENADE STOREY HALL CALEDONIAN LA UNIVERSITY OF TECHNOLOGY SIGNAL SOUTHBANK PEDESTRIAN BRIDGE LYGON ST OLD GAOL STATE LIBRARY DAVID JONES THE CAUSEWAY BLOCK PL MALL UNION LA THE WALK ARCADE DAME EDNA PL BLOCK ARCADE EUREKA SKYDECK 88 CITY RD DRUMMOND ST SOUTHGATE BOULEVARD RD SOUTHERN LINK T ST STURT ST PELHAM ST QUEENSBERRY ST RATHDOWNE ST VICTORIA ST QV QUEEN VICTORIA WOMENS CENTRE GREEK PRECINCT CENTREPOINT DAVID JONES PIAZZA ITALIA WOOLWORTHS RED CAPE LN ALBERT COATES LN HOWEY PL 1 COLES TATTERSALLS LA MIDTOWN PLAZA COLLINS 234 CENTRE WAY CENTRE PL CAE TRADES HALL THE 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HOLMES COLLEGES INFORMATION VICTORIA FEDERATION WHARF RIVER BOAT DEPARTURE POINTS DAY TOUR COACH DEPARTURE THE IAN POTTER CENTRE: NGV AUSTRALIA ST KILDA RD NICHOLSON ST ALEXANDRA AV VICTORIA BARRACKS FLORAL CLOCK MUSEUM ROYAL EXHIBITION BUILDING ALFRED PL GEORGE PDE OLIVER LANE PUNCH LA CROSSLEY ST ACDC LA LIVERPOOL ST 4 MALTHOUSE LN DUCKBOARD PL PRINCESS THEATRE MEYERS PL KINO ARTPLAY To Eastern Fwy, Yarra Ranges via Maroondah Hwy NICHOLSON ST PARLIAMENT COLLINS PLACE FORTYFIVE DOWNSTAIRS KING'S DOMAIN KING WILLIAM GERTRUDE ST PRINCES ST ALBERT ST MACARTHUR ST BATMAN AV GOVERNMENT HOUSE DRIVE BIRDWOOD AV HANO PALM ST VINCENT' VICTORIA PDE RIVERSLIDE SKATE PARK PARLIAMENT HOUSE OLD TREASURY BUILDING CRAFT EASTERN HILL FIRE STATION & MUSEUM W WE FEDERATION BELLS SIDNEY MYER MUSIC BOWL CITYLINK BURN CITYLINK DOM O MELB OBSE

14 MILLE MERCIS TO ALL OUR PARTNERS PRINCIPAL SPONSOR HOSTING PARTNERS CONFERENCE PARTNERS 14 AGENDA culturebusiness.melbourne

15 COMMUNICATING THE MUSEUM LOS ANGELES 6-9 NOV days of keynotes, workshops, panels, masterclasses, visits and events together with a learning safari in downtown LA and an evening in Beverly Hills. Exclusive hospitality in Los Angeles museums and cultural sites including The Getty, LACMA, Natural History Museum and Hammer Museum. THEME: MUSEUMS BEYOND WALLS Participants will discuss the changing role of museums in our society. They will examine how the social and political environment and recent technological breakthroughs have encouraged museums to reach out beyond their walls.

16 THE BEST OF CREATIVITY WORKSHOP Wish to learn more? Or wondering how to share all this content with your team? We can bring the Culture Business experience to your organisation. As well as organizing conference, we specialise in creating workshops tailored to your organisation s demands. The Best of Creativity workshop showcases international expertise, encourages greater collaboration between your colleagues and inspires creativity. Contact Corinne Estrada, CEO of Agenda, to find out more. E: cestrada@agendacom.com Programme printed on 17 July 2017 subject to change