KERALA FEST London 19 th September, 2010

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1 KERALA FEST London 19 th September, 2010

2 Kerala Fest: Introduction Kerala Fest is a one day festival celebrating the rich and cultural heritage of Dance, music and entertainment of Kerala, in the UK Organized in Croydon, the epicentre of London s Malayalee population, Kerala Fest is being held at the Fairfield Halls

3 Kerala Fest: Event Details Kerala Fest London Croydon Fairfield Halls South London s premier arts, entertainment and conference centre Sunday 19 th September 2010 From 11 am to 10:00 PM Sun Lounge & Concert Hall

4 Kerala Fest: Highlights Dance performances by Vineeth and Lakshmi Gopalaswami Comedy program by CINEMALA TEAM, one of the most successful comedy show on ASIANET TV Concert by Dr. K J Yesudas Presence of prestigious Kerala and UK companies from the Property & Real Estate, Health & Wellness, Banking & Finance, Jewellery and Travel & Tourism. Authentic Kerala Cuisine Buffet

5 Kerala Fest: Performances Dr K J Yesudas is an Indian classical musician and a playback singer. He has won the National Award for the best male playback singer seven times, the most by any singer He has recorded more than 40,000 songs and he has been singing for most Indian languages and is fondly called the 'Gana Gandharvan'

6 Kerala Fest: Performances Television and regional TV channels have helped the musicians and mimicry artists to reach out to a wider audience. Mimicry as an art form has evolved a lot over time. The mimicry artists used to imitate celebrities from politics and cinema but recently have turned to criticize/comment on social and political issues and figures. One such TV show is Cinemala which is being broadcast on Asianet. This satirical show digs on almost all issues. Kerala Fest would like to specifically feature Cinemala in honour of Kerala s mimicry artists for creatively responding to the social and political issues without taking any particular political side and for raising public awareness on these issues.

7 Kerala Fest: Performances Vineeth is a South Indian film actor and classical dancer who has acted in several well received films in Malayalam, Tamil, Telugu and Kannada language. He is the nephew of the famous Travancore sisters. He caught the public eye by winning several prizes in the Bharatanatyam dance form while studying in school including winning the first prize at the Kerala State Youth festival for four years in a row and winning the top prize of 'Kalaprathibha'. He is a student of Padma Bhushan Padma Subramanyam. In spite of his success in films, he still considers dance as his first love and is undergoing advanced training in Bharatanatyam and participates in several dance programmes all over the world.

8 Kerala Fest: Performances Lakshmi Gopalaswami is an excellent Bharathanatyam dancer and started performing at the age of 12. At a young age she won a renowned Madras Music Academy s MGR Award. She was the first person from Karnataka to receive that award. Dr. Uma Gopalaswamy is her mother who has a PhD in Carnatic music. Lakshmi holds a Master s Degree in Women s Studies. Lakshmi Gopalaswami is the actress who won the Kerala State Film Award as a Best Supporting Actress for her performance in the Malayalam film Arayannangalude Veedu and the second best actress for her performances in Thaniye directed by debutant film director Babu Thiruvalla and Paradesi directed by P. T. Kunju Mohammed and for the same films, she also received the "Atlas Film Critics Award" for the best woman actor.

9 Kerala Fest: Features Presence of prestigious Kerala and UK companies from the following verticals: Property & Real Estate Health & Wellness Banking & Finance Jewellery Travel & Tourism Authentic Kerala Cuisine Buffet

10 Kerala Fest: Event Format AM: o o o DOORS OPEN FOR WALK-INS SUN LOUNGE: 12 EXHIBITION STALLS SUN LOUNGE: BUFFET STYLE KERALA CUISINE 2:00PM to 5PM: o CONCERT HALL: CULTURAL ARTS PERFORMANCES BY : VINEETH LAKSHMI GOPALASWAMI CINEMALA TEAM 6:30PM to 10:00PM: o CONCERT HALL: CONCERT BY DR K. J. YESUDAS & SWETHA

11 Kerala Fest: Media Plan Television Coverage in Prime and Non-Prime spots spread around popular soaps and movies Asianet Surya TV Press Extensive coverage in UK Kerala Newspapers Online UK based Malayalee websites Kerala Medical College UK Associations shots to extensive online databases of UK NRKs Direct Marketing Kerala Cultural Associations Kerala Religious Associations Direct mailers to extensive offline databases of UK NRK Associations Leaflets & Posters at Kerala restaurants, jewellery stores, cash N carries

12 T Haridas Kerala Fest: The Organisers Kerala Promotions Known as the "cultural ambassador for Kerala. Who owns 14 restaurants/catering businesses specialising in Kerala Cuisine. Combines tourism promotion within restaurants and in 2003 was awarded Hind Ratan award for services to India in the realm of tourism. Continues to promote Kerala "God's own country" and was awarded Tourism Man of the Year 1999 by Chief Minister of Kerala Govindan Sasankan Mr. Sasankan has been in the UK for the past 26 years and is actively involved in Promoting Kerala exhibitions and cultural events alongside with Mr. Haridas. He plays a major role in a charity organisation Karunyam that funds orphanages in Kerala and is also the organiser of the London chapter of the well known Soorya Festival Lalu Joseph Former Law and Liaison Officer turned Event Management Consultant, Lalu Joseph manages shows across the world especially US, UK, Russia and the Middle East. Was the Chief Organizer of the 25th year of Playback singing of MG Sreekumar held at Trivandrum on 24 December Coordinated Tourism Week Valedictory Celebrations for the last two years. Pradeep Kumar Entrepreneur with investments in Property, Design, Construction and Media businesses, Pradeep Kumar is currently involved in an interior design and construction business with a keen interest to promote Kerala in the UK. To this effect, he has provided a platform for Kerala Properties and Businesses to the NRI s and the NRK s in the UK through his unique and successful Property Show, Homes of India that was held in 2007 and Supported by Surya Krishnamoorthy Nataraja Krishnamoorthy, better known as Soorya Krishnamoorthy, is the founder-director of the SOORYA Stage and Film Society. The Society, based in Trivandrum, India promotes Indian arts and culture and is now renowned for organizing the Soorya Festival - the longest and one of the most prestigious cultural events in India - conducted annually and now lasting for more than a hundred days in which the finest and most accomplished artists in Indian classical dances and music participate. Media & PR :Talnet Productions Ltd Run by highly successful professionals of Kerala origin, Talnet Productions is a media and marketing company experienced in marketing brands, companies and events targeted at the Ethnic communities in the UK.

13 Kerala Fest: Contacts UK Kerala Promotions, 86 Tooting High Street, London SW17 0RN, United Kingdom Pradeep Kumar Govindan Sasankan Mobile: Mobile: INDIA Keral Today.com, #2 Subhash Nagar, Thiruvananthapuram , India Lalu Joseph Mobile:

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