Exhibitors. p09 Air Joy. entertainment. C69 evento SolutionS C60 hire tablets. C68 lsb. C40 Protec. C28 desert Snow.

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1 ORGANISED BY:

2 SHOW HIGHLIGHTS The Show Grew Three Times Bigger in space and exhibitor participation from the previous edition. MEES Talks A fresh perspective on critical topics, MEES Talks filled two days with insight and analysis from the industry s leaders, regionally and internationally. p01 the eventice p02 dubz p03 MeeS 2018 b17 wafi GrouP b31 GeS Mees talks b18 GulF AlliAnce MediA enterprises FZ a31 trends GlobAl a30 Al FuttAiM logistics b10 electra a11 KrAFtwerK design & Production a10 MobilSoFA Exhibitors Delivering the most interactive event the show has ever seen. From sponsored buggy rides and mini golf courses to robotic arms and roaming mascots, the 80+ exhibitors delivered a highly visual and extraordinary experience for the attending audience with a fully segmented floorplan. b30 ilea b19 GiFtMAniA a35 intercontinental dubai FeStivAl city a32 a38 Flow Air And oman convention Power SolutionS & exhibition centre a13 AirlinK a18 AGGreKo a39 wow events And exhibitions a15 Gt exhibitions b43 Fielddrive b41 dream MASter entertainment b38 eventpulse bvba b40 the Studio b20 byrne equipment rentals Me b50 royal tent a42 biel dubai a43 ecoloo b39 PreciSe GrouP b37 invent creative b24 ZePelin b22 high resolution technical works a20 ibs / J&c Joel Mees ConneCt CaFÉ brought to you by a40 dubai world trade center C40 Protec d16 Gcc events C68 lsb Working Lounge, supported by p09 Air Joy entertainment C69 evento SolutionS C60 hire tablets C20 info SAlonS d19 AviSS C28 desert Snow d10 SiMPle SolutionS exhibition FittinG l.l.c. d11 Giochi di luce d13 ProJeX p08 caricature Me FZe C11 Studio 94 C10 ubk p07 Al SAFeer PubliShinG & AdvertiSinG C13 C15 SourceMe table Art uae C12 C14 XPorience rentit Middle east events C30 eventagrate d48 MAeStrA d40 PlAn b AdvertiSinG d31 SeS GlobAl d30 tritec Av p06 PreciSe GrouP d20 ct Middle east C17 tpi C16 d2i SySteMS C39 network crew d47 the event company d44 tenaui Middle east trading d38 AlPhA Art GiFtS d39 eventtus Central F&B and networking point A great place for networking and learning about the latest technology used across the industry to keep your business on top. It was a great experience! It is always good to be updated with the market trends, get introduced to new networks, ideas and technology. MEES was the perfect stop for this. exit entrance 02

3 MEES HIGHLIGHTS

4 EXHIBITOR AWARDS Congratulations to the exhibitors from 2017 who did a stand out job with their participation It was very informative to visit this year. I was able to clarify several questions I had and gained an opportunity to improve the way we do things in regards to event venues. Best Stand Design High Resolution Technical Works LLC Best Interactive Content on stand Production Technology LLC (PROTEC) Most Innovative Stand Creative Technology- Emirates LLC Most Proactive exhibitor preevent (marketing) Info Salons A very well organised event, straight forward registration and a host of great exhibitors. For me this is the number one place to meet new suppliers and get updates on the events industry. 04

5 2017 IN NUMBERS Visitor Numbers: 2,500+ Attended (+54% YoY) 2-4 Hours Average Dwell Time 3,000sqm of Exhibition Space 21 International audience From countries (Australia, Bahrain, Belgium, Canada, China, Congo, Egypt, Germany, India, Iraq, Ireland, Italy, Kuwait, Lebanon, Oman, Pakistan, Malaysia, Netherlands, Singapore, South Africa and the United States). It was wonderful to meet old friends and make new ones. I look forward to seeing the event grow bigger and better year on year, as it is a crucial vantage point for event professionals from all over the region. MEES is a great opportunity to see what people in my industry are working on. I had a great time. 05

6 2017 IN NUMBERS Visitors by nature of business: 17% 12% 11% 8% 7% 5% New location is great with good parking space! Is a must attend for all companies dealing in events. Event Organisers Event Management Agency Event Production Exhibition Organiser Project Management or planning Creative or PR Agency Top 6 Visitor Interests: Thanks for making this opportunity for companies to meet and network. Exhibition Organisers Event Management Entertainment Event Management Technology AV Production Venues 06

7 2017 IN NUMBERS Purpose of Visit: Over 800 Visitors said their main reason for visiting was to find and establish new connections with suppliers & clients for events or exhibitions Job Functions: 9% Marketing 8% Operations 8% C-Suite / Senior Level Decision Makers 75% Visitors aged between Over 500 said they attended to meet existing business connections and discuss about future events or exhibitions 25% Event Planner 8% Business Management & Strategy 5% Project Management 07

8 MARKETING ACTIVITY 23K Database size 510K Total Sends 49% Average open rate 1.7% Average CTR A valuable couple of hours at the event enabled me to meet 2 new suppliers I hadn t come across before - both of whom we will be doing business with and who will help us with deliver WOW factors for upcoming large scale events. 9K Facebook Likes 1.7K Twitter 4k Members LinkedIn MEES is the best event in Dubai for event professionals and anyone working in the events industry. 08

9 THANK YOU TO OUR SHOW PARTNERS MEES is a developing forum for the events industry to showcase its capabilities, provide an opportunity to network as a sector and be a catalyst in the development of the industry within the region into a global leader in the world of events. Those serious about taking events in the region to the next level should support the show, as there is the potential to benefit all stakeholders in the growth of the event. 09

10 GET IN TOUCH TODAY FOR MORE INFORMATION, AND TO BOOK FOR 2018 WHY WAIT? PRIME LOCATIONS what to expect in 2018 MEES MARKETING FOR 365 DAYS Continued Visitor Growth Pre-Registered Visitors increased by 81% in 2017 EXTRA SPONSORSHIP opportunities EVEN MORE VISITOR VARIETY Expansive data build plans means that new visitor segments will be present at the show including larger numbers of Agencies, Free zones and Venues! INCREASED FEATURES AND CONTENT DRIVEN ACTIVITIES Platforms for brand activation & thought leadership built into the show Amar Daginawala Sales Manager t: +971 (0) e: amar.daginawala@informa.com Carly Leaver Sales Executive t: +971 (0) e: carly.leaver@informa.com