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2 ESCAPE LOUNGE WHOLLY OWNED BY MANCHESTER AIRPORT GROUP MANCHESTER AIRPOT GROUP HAS DEVELOPED THE ESCAPE BRAND OVER 25+ YEARS 9 lounges in the UK and US (BDL, MSP, and OAK) AGENDA FOR TODAY THE DEMAND FOR COMMON-USE LOUNGES and HOW THAT DEMAND WILL BE MET IN THE PRESENT AND NEAR FUTURE

3 THE DEMAND FOR AIRPORT LOUNGES Airport Tactic to reverse leakage Minimal cannibalization, increases avg. dwells Common-use is more efficient Common-use unlocks revenue Provide a differentiated experience Customer Separation from concourse Quality of separation Unlimited F&B Business services Spa services A differentiated experience >10% of airline customers demand lounges Drives brand loyalty Induces customers off the gate in IRROPS Provides a differentiated experience Airline

4 THE DEMAND FOR AIRPORT LOUNGES Airport Tactic to reverse leakage

5 THE DEMAND FOR AIRPORT LOUNGES Airport Min cannibalization; increase avg dwell

6 THE DEMAND FOR AIRPORT LOUNGES Airport Common-use is more efficient

7 THE DEMAND FOR AIRPORT LOUNGES Airport Common-use unlocks airport revenue

8 THE DEMAND FOR AIRPORT LOUNGES Airport Attract international service

9 THE DEMAND FOR AIRPORT LOUNGES Airport Provide a differentiated, premium experience

10 THE DEMAND FOR AIRPORT LOUNGES Customer Separation from concourse

11 THE DEMAND FOR AIRPORT LOUNGES Customer Quality of separation

12 THE DEMAND FOR AIRPORT LOUNGES Customer Unlimited F&B

13 THE DEMAND FOR AIRPORT LOUNGES Customer Business services

14 THE DEMAND FOR AIRPORT LOUNGES Customer Spa services

15 THE DEMAND FOR AIRPORT LOUNGES Customer Segment seeking a differentiated, premium experience

16 THE DEMAND FOR AIRPORT LOUNGES Airline >10% of airline customers demand lounges Expected with international long-hail Drives brand loyalty Induces customers off the gate in IRROPS Provides a differentiated experience

17 THE DEMAND FOR AIRPORT LOUNGES Airport Centerpiece of airport-wide premium experience option Tactic to reverse leakage Minimal Cannibalization, Increases Avg. Dwells Common-use is more efficient Common-use unlocks revenue Provide a differentiated experience Separation from concourse Quality of separation Unlimited F&B Business services Spa services A differentiated experience Customer >10% of airline customers demand lounges Drives brand loyalty Induces customers off the gate in IRROPS Provides a differentiated experience Airline A differentiated, luxury experience

18 THE DEMAND FOR AIRPORT LOUNGES Airport Centerpiece of airport-wide premium experience option Tactic to reverse leakage Minimal Cannibalization, Increases Avg. Dwells Common-use is more efficient Common-use unlocks revenue Provide a differentiated experience But can a luxury common-use lounge experience be delivered in an economically sustainable manner? Separation from concourse Quality of separation Unlimited F&B Business services Spa services A differentiated experience Customer >10% of airline customers demand lounges Drives brand loyalty Induces customers off the gate in IRROPS Provides a differentiated experience Airline A differentiated, luxury experience

19 THE DEMAND FOR AIRPORT LOUNGES Airport Centerpiece of airport-wide premium experience option Tactic to reverse leakage Minimal Cannibalization, Increases Avg. Dwells Common-use is more efficient Common-use unlocks revenue Provide a differentiated experience But can a luxury common-use lounge experience be delivered in an economically sustainable manner? Separation from concourse Quality of separation Unlimited F&B Business services Spa services A differentiated experience Customer >10% of airline customers demand lounges Drives brand loyalty Induces customers off the gate in IRROPS Provides a differentiated experience Airline A differentiated, luxury experience Until recently, the answer has usually been no

20 HOW DID AIRPORTS PROCURE LOUNGES? THE OLD MODEL UNTIL VERY RECENTLY, AIRPORTS HAD TO: PAY FOR LOUNGE CAPEX and PAY FOR LOUNGE OPERATIONS To be P&L breakeven, zero capex *and* luxury? Very rare, reserved for the Top 20 int l gateways

21 HOW DID AIRPORTS PROCURE LOUNGES? THE OLD MODEL UNTIL VERY RECENTLY, AIRPORTS HAD TO: PAY FOR LOUNGE CAPEX

22 HOW DID AIRPORTS PROCURE LOUNGES? THE OLD MODEL UNTIL VERY RECENTLY, AIRPORTS HAD TO: and PAY FOR LOUNGE OPERATIONS

23 HOW DID AIRPORTS PROCURE LOUNGES? THE OLD MODEL To be P&L breakeven, zero capex *and* luxury?

24 HOW DID AIRPORTS PROCURE LOUNGES? THE OLD MODEL To be P&L breakeven, zero capex *and* luxury? Very rare, reserved for the Top ~20 int l gateways

25 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: NO CAPEX FROM THE AIRPORT and NO SUBSIDIZATION OR RISK IN THE COST OF OPERATIONS and DELIVER THE DIFFERENTIATED, LUXORIOUS LOUNGES THAT ALL STAKEHOLDERS DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements

26 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: NO CAPEX FROM THE AIRPORT and NO SUBSIDIZATION OR RISK IN THE COST OF OPERATIONS and DELIVER THE DIFFERENTIATED, LUXORIOUS LOUNGES THAT ALL DEMAND DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements

27 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: and NO SUBSIDIZATION OR RISK IN THE COST OF OPERATIONS and DELIVER THE DIFFERENTIATED, LUXORIOUS LOUNGES THAT ALL DEMAND DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements

28 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: and DELIVER THE LUXORIOUS LOUNGES THAT ALL STAKEHOLDERS DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements

29 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: NO CAPEX FROM THE AIRPORT and NO SUBSIDIZATION OR RISK IN THE COST OF OPERATIONS and DELIVER THE DIFFERENTIATED, LUXORIOUS LOUNGES THAT ALL DEMAND DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements

30 HOW DO AIRPORTS PROCURE LOUNGES NOW? THE NEW MODEL NEW ENTRANTS HAVE DISOVERED NEW BUSINESS MODELS THAT: NO CAPEX FROM THE AIRPORT and NO SUBSIDIZATION OR RISK IN THE COST OF OPERATIONS and DELIVER THE DIFFERENTIATED, LUXORIOUS LOUNGES THAT ALL DEMAND DEMAND Procured like any concession with no subsidy of any kind from airports or airlines Not just for the big guys anymore Accessible: terminal as small as million enplanements

31 escapelounges.com

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33 FRESH, LOCALLY-SOURCED CUISINE FROM OAKLAND-BASED CHEF, CHRIS PASTENA. escapelounges.com

34 INDULGENT MENUS

35 HEALTHY FOOD OPTIONS

36 REACHARGE AND STAY CONNECTED

37 FULLY STOCKED BAR

38 ENJOY BEST IN CLASS SERVICE

39 COMFORTABLE PLACES TO RELAX

40 ESCAPE LOUNGES - BRADLEY (HARTFORD) MINNEAPOLIS-ST. PAUL OAKLAND

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