Corporate Identity Package

Transcription

1 Corporate Identity Package

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3 Table of Contents The most worth-while thing is to try to put happiness into the lives of others. - Robert Baden-Powell History Design Brief Design Stategy Logo Variations Restricted Variants Size Specifications Free Space Color Specifications Logo Applications

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5 History Allegiant Air was founded in January 1997 by Mitch Allee Owner, CEO), Jim Patterson (President), Capt. Jim Schmidt Director of Operations), Capt. Dave Beadle (Chief Pilot), Inflight Manager Terri Ross and Dispatch Manager Ron Doig. The airline received FAA and DOT certification June 19, Allegiant was founded in 1997 under the name WestJet Express. After a trademark dispute with West Jet Air Center of Rapid City, South Dakota and with the name s similarity to WestJet Airlines of Canada, the airline adopted the name Allegiant Air and received its operating certificate for scheduled and charter domestic operations in The airline also has authority for charter service to Canada and Mexico. Wholly owned by Allegiant Travel, the airline has over 1,800 employees. Along with Southwest Airlines, Allegiant was the only major United States airline to make a profit in the first quarter of the oil-driven economic crisis of Allegiant s unique strategy has allowed the company to remain profitable in every quarter since consecutive quarters despite industry challenges that include fluctuating fuel costs and an unstable economy. In March 2010, Allegiant purchased six used Boeing jetliners as part of plans to begin flights to Hawaii, with deliveries from early 2010 to the fourth quarter of It gained the approval for type with the FAA in July 2011, and then worked with the FAA to obtain the appropriate ETOPS rating in order to be able to serve Hawaii. 8 99

6 Competitor Logos Design Brief Even though Allegiant Airlines have been one of the most profitable airline companies to date, they have yet to make the next leap of what Allegiant Airlines hopes to become. With that, they have decided to rebrand the company and try and take that next leap towards being the best airline in the industry. Their mission is simple. It is to provide high quality, soothing, low cost travel experiences to all. Allegiant focuses on Safety, Customer Comfortability and Customer needs. They understand flight travel can be a stressful time, and they are here to make it easier. They are competing with a large amount of other airline companies such as SouthWest, Virgin Airlines, Delta Airlines, United Airlines, Frontier Airlines, American Airlines, and many more. Allegiant wants to their experience to be better than all the competition. They want these new experiences to revolve around the new brand. The way Allegiant is looking to be perceived by their customers is safe, calm, and friendly. Nothing is more important to Allegiant than the safety of their beloved customers. It is a number one priority that Allegiant takes. They are willing to take as much time and effort that the customer needs in order to be safe and feel safe as well. The way Allegiant wants to create the feeling of safety is by calming the customer and making them relaxed as possible during their travel time. People also feel safer around kindness and friendliness. Allegiant takes great pride in developing relationships with these loyal customers and making them feel as if they are a part of a family or close friendship

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8 Thumbnails Design Stategy Over the years Allegiant has been known for their cheap airfare to many destinations. However they have yet to gain the repuation they would like. In this rebrand Allegiant was focused on four key words that they want to be precived as in the indusrty.calm,safe,and friendly are those words. Allegiant strongly believes in their customers feelings. They want their customers to be relaxed throughout the entire process of traveling as if they were to have never even left home. Dissatisfaction with customers traveling by air can always be due to stress. Allegiant stands to fix that. But what about the customers that are just frieghtened by flying in general. Allegiant takes great pride in assuring the saftey and well beings of all customers. The goald that Allegiant has if for all customers to explore their happy place. Everyone has a happy place. But rarely ever do people get to explore it. When you fly with Allegiant you can explore that happy place as much as possible.allegiant strives to help ypu explore that happy place through friendlyness and caring. Those who fly with Allegiant are not only customers, but family. Famlies always take care of one another before anything. Given all this information the design team came up with many of ideas. Nothing says calm and relaxing like organic shapes and round edges. The team explored all optoions ranging from calligraphic style logos to exploration international logos. Wanting to devlope something that is calm, the team decided to use rounded edges and calm colors. Saftey through unity. *Thumbnails provided by the design team of David Ferre Design Friendlyness through confomity. How did the team solve these problems while still delivering on what Alleginat needs?

9 Design Stategy Digital Comps The thoughts on the first composition was how well did it hit the target of being a calm, safe, friendly logo. The logo itself is a freehand caligraphic logo type spelling out the company name of Allegiant. Calligraphy is a sign of comfort. It is very free flowing and easer the viewer due to the nice round edges. The color pallet used for this paticular comp was a nice fading linear gradient of a cool red fading to a nice warm orange. The thoughts on the second composition was how well did it hit the target of being a calm, safe, friendly logo. The logo itself is an abstract airplane soaring from takeoff. The rounded edges give a safe and calming feeling. The colors were also given great concideration into the target. The cool calm green fading to blue is a very calm color pallet. Get up and soar. The thoughts on the thirdcomposition was how well did it hit the target of being a calm, safe, friendly logo. The logo represents an airplane soaring over the world to an exciting destenation. The rounded edges on the logo type provides the goal of being safe. The color pallet completes the goal of being calm due to the colors being colors of nature, which nature is associated with calm feelings. The goal of friendly is accomplished through the logo representation of flying over the world in a nice calm and safe manner

10 The Final Logo Design Stategy The final logo that was selected was the plane soaring over the world in a nice calm and safe manner.the thoughts on the first composition was how well did it hit the target of being a calm, safe, friendly logo. The logo represents an airplane soaring over the world to an exciting destenation. The rounded edges on the logo type provides the goal of being safe. The color pallet completes the goal of being calm due to the colors being cool colors, which is associated with calm feelings. The goal of friendly through the logo represntation of flying across to a destenation provides a feeling of invatation to the viewer makeing them gain a feeling of friendship CALM The colors of the logo were chosen specificly to provide a calm feeling byuising blue, the calmest of colors. SAFE The edges of the logo type were carfully rounded to provide a comfort of saftey for the viewer. FRIENDLY The logo represntation of flying across to a destenation provides a feeling of invatation to the viewer makeing them gain a feeling of friendship 18 19

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12 Logo Variations White Background Versions The logo may be used in four differnet variations on white backgrounds. These may also aply to light backgrounds. The first logo is the main logo with logo type with no tagline attachted to it. The second logo the the main logo with logo type with the tagline. The third logo is the alternate logo with no tagline. The fourth logo is the alternate logo with a tagline. These specific variations are to only be used on white and lighter backgorunds

13 Black Background Versions Logo Variations The logo may be used in four differnet variations on black backgrounds. These may also aply to darker backgrounds. The first logo is the main logo with logo type with no tagline attachted to it. The second logo the the main logo with logo type with the tagline. The third logo is the alternate logo with no tagline. The fourth logo is the alternate logo with a tagline. These specific variations are to only be used on black and darker backgorunds. NOTE: You may not use an all white version of the logo on black backgrounds

14 Logo Variations Colored Background Versions The logo may be used in four differnet variations on colored backgrounds. The first logo is the main logo with logo type with no tagline attachted to it. The second logo the the main logo with logo type with the tagline. The third logo is the alternate logo with no tagline. The fourth logo is the alternate logo with a tagline. These specific variations are to only be used on colored backgorunds. NOTE: You may not use an all black version of the logo on colored backgrounds. If the color is to light for the all white version, use the main white background option

15 Restricted Variants Restricted Variants The logo may not be stretched vertically in any way at anytime. This applies to all verison of the logo including the alternate and tagline versions. The logo may not be stretched horizontally in any way at anytime. This applies to all verison of the logo including the alternate and tagline versions. The logo colros can not be changed in anyways. The color options are specified in the logo variations above. This applies to all verison of the logo including the alternate and tagline versions. The logo colros can not be changed in anyways. At no time will gradients of any kind be allowed into the logo.the color options are specified in the logo variations above. This applies to all verison of the logo including the alternate and tagline versions

16 Restricted Variants Restricted Variants The logo tagline must never be changed at any time. The font must be Avenir Medium Oblique at the right size specifications.the size specifiactions are specified above. This applies to all verison of the logo with the tagline attached to it. explore your happy place The logo tagline must never be changed at any time. The color options are specified in the logo variations above. This applies to all verison of the logo with the tagline attached to it. explore your happy place The logo may never be used in a 3d option. The logo must be one of the logo variants as stated above. This applies to all verison of the logo including the alternate and tagline versions. The logo may never be sperated from the rest of the type. The only instance where the logo is seperated from the type is as a secondary logo. But never as part of the original logo can it be seperated

17 Restricted Variants Restricted Variants The logo may not be stretched vertically in any way at anytime. This applies to all verison of the logo including the alternate and tagline versions. The logo must follow the color guidelines to perfection. Using other colors or changing elements on the logo to different colors will not be allowed. explore your happy place The logo colros can not be changed in anyways. The color options are specified in the logo variations above. This applies to all verison of the logo including the alternate and tagline versions. The logo colros can not be changed in anyways. At no time will roating or skewing the logo be acceptable. It will be a violation as it will distrupt the recognition of the logo

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19 Main Logo Size Specifications Size Specifications The logo must be a specifc size aspect ratio. The logo must always be the size of X provided to the specific logos. It will be a violation if this ratio is broken. Each logo was designed and constuced for these proper sizes. Each variation has its own size specification. Tagline variatations may not be altered in anyway to accomidate certain size requirements. 5.5x x = height of l in Allegiant 1.33x Main Logo w/tagline Size Specifications x = height of the a in the logo type explore your happy place explore your happy place 9x 7x x = height of l in Allegiant x = height of the a in the logo type 36 37

20 The No Fly Zone Free Space This is the no fly zone. For all versions an area of free space must be kept.5x around the logo. No other type or graphic symbol can appear any closer than a specific distance the logo specified below. No extra type or objects may be attached to the logo. The logos should not be used as part of a title, in a headline, or in a sentence..5x of free space must be given above the logo.well as.5x below the logo. x = the height of the l in Allegiant of free space must be given from the left of the logo as well as from the right. x = the height of the l in Allegiant.5x x = height of l in Allegiant.5x explore your happy place.5x x = height of l in Allegiant.5x of free space must be given above the logo.well as.5x below the logo. x = the height of the l in Allegiant of free space must be given from the left of the logo as well as from the right. x = the height of the l in Allegiant 38 39

21 Free Space The No Fly Zone This is the no fly zone. For all versions an area of free space must be kept around the logo. No other type or graphic symbol can appear any closer than a specific distance the logo specified below. No extra type or objects may be attached to the logo. The logos should not be used as part of a title, in a headline, or in a sentence. x = height of the a in the logo type of free space must be given above the logo.well as below the logo. x = the height of the a in the logo. of free space must be given from the left of the logo as well as from the right. x = the height of the a in the logo. x = height of the a in the logo type.5x explore your happy place.5x.5x.5x of free space must be given above the logo.well as below the logo. x = the height of the a in the logo of free space must be given from the left of the logo as well as from the right. x = the height of the a in the logo

22 Color Specifications The logo uses 3 differnet colors. White, Pantone 419 at 90% opacity, and Pantone 306. The logo colros can not be changed in anyways. The color options are specified in the logo variations above. This applies to all verison of the logo including the alternate and tagline versions. Pantone 306C RGBA: 0,178,226 CMYK: 81%,3%,5%,0% HEX: #00B2E2 Pantone % RGBA: 33,34,33,.90 CMYK: 72%,65%,65%,72% HEX: # * All Versions of this color will be at 90% Opacity Pantone WHITE RGBA: 255,255,255 CMYK: 0%,0%,0%,0% HEX: #FFFFFF 42 43

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24 Logo Applications Corporate Stationary Set#1 The corporate stationary provided for Allegiant. Provided will be two varations of the stationary. One mailing envelope, one shipping envelope, one letterhead, one thank you card, two sets of business cards, and one set of explore your happy place Allegiant Travel Company ATTN: Customer Relations PO Box Las Vegas, NV Thank You corporate executive business cards. The first set of sationary is located to the right. Dear Mr. Smith, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tincidunt odio nibh, vel aliquam arcu tincidunt a. Proin non fringilla nisi. Ut quis sem luctus, consectetur nibh ut, fringilla leo. Donec dui purus, eleifend et magna quis, luctus tincidunt est. Nullam sit amet justo dignissi m tellus laoreet suscipit. Vivamus vehicula, nisi at vestibulum sodales, dolor massa tristique mi, t e viverra elit ligula id tellus. Integer quis eleifend ipsum, a interdum est. Praesent a turpis commodo, feugiat felis vitae, commodo nisl. Pellentesque fermentum rcu a a ante porta rutrum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam condimentum tincidunt libero quis sodales. Donec imperdiet in lacus placerat viverra. Pellentesque mi lectus, congue nec fringilla vel, commodo a lectus. Morbi tincidunt ant e tellus, a placerat massa faucibus sit amet. Morbi hendrerit pharetra vulputate. Suspendisse pretium sem vitae lectus ornare scelerisque id quis ante. Ut sollicitudin ut libero non aliquet. Nullam eu urna laoreet, fermentum eros eu, elementum orci. Proin lacinia ex sit amet sagittis malesuada. Nulla leo metus, vehicula a mollis volutpat, sollicitudin in eros. Nullam et consequat mauris. Suspendisse euismod sapien vel neque cursus loborti s. Fusce lorem magna, tempor vitae blandit eu, bibendum sit amet nulla. Vivamus commodo mauris orci, sed efficitur mauris semper ac. Etiam id magna elementum, condimentum mauris at, varius purus. Aenean sollicitudin, erat id aliquam laoreet, velit nunc tempus odio, luctus tempus sem nunc id ex. Donec non sollicitudin quam, fermentum dignissim nibh. Vestibulum suscipit aliquet risus sit amet ornare. Phasellus porta faucibus ex ac suscipit.vivamus venenatis nisl vitae dictum molestie. Donec aliquam convallis mattis. Donec consequat tortor vel pulvinar blandit. Nulla vel velit ullamcorper, mollis est eu, auctor ante. Pellentesque sapien metus, consectetur sit amet lorem eu, ultricies tincidunt nisl. To: From: Re: Note Allegiant Travel Company ATTN: Customer Relations PO Box Las Vegas, NV Mitch Allee Cheif Executive Officer Mitch Allee Chief Executive Officer M il Ph n Main Office 1 (702) (702) mallee@allegiantair.com 46 47

25 Corporate Stationary Set#2 Logo Applications The corporate stationary provided for Allegiant. Provided will be two varations Allegiant Travel Company ATTN: Customer Relations Thank You of the stationary. One mailing envelope, one shipping envelope, one letterhead, one thank you card, two sets of business cards, and one set of explore that happy place PO Box Las Vegas, NV To: corporate executive business cards. The second set of sationary is located to the left. Dear Mr. Smith, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tincidunt odio nibh, vel aliquam arcu tincidunt a. Proin non fringilla nisi. Ut quis sem luctus, consectetur nibh ut, fringilla leo. Donec dui purus, eleifend et magna quis, luctus tincidunt est. Nullam sit amet justo dignissi m tellus laoreet suscipit. Vivamus vehicula, nisi at vestibulum sodales, dolor massa tristique mi, et viverra elit ligula id tellus. Integer quis eleifend ipsum, a int erdum est. Praesent a turpis commodo, feugiat felis vitae, commodo nisl. Pellentesque fermentum rcu a a ante porta rutrum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam condimentum tincidunt libero quis sodales. Donec imperdiet in lacus placerat viverra. Pellentesque mi lectus, congue nec fringilla vel, commodo a lectus. Morbi tincidunt ant e tellus, a placerat massa faucibus sit amet. Morbi hendrerit pharetra vulputate. Suspendisse pretium sem vitae lectus ornare scelerisque id quis ante. Ut sollicitudin ut libero non aliquet. Nullam eu urna laoreet, fermentum eros eu, elementum orci. Proin lacinia ex sit amet sagittis malesuada. Nulla leo metus, vehicula a mollis volutpat, sollicitudin in eros. Nullam et consequat mauris. Suspendisse euismod sapien vel neque cursus loborti s. From: Re: Note Fusce lorem magna, tempor vitae blandit eu, bibendum sit amet nulla. Vivamus commodo mauris orci, sed efficitur mauris semper ac. Etiam id magna elementum, condimentum mauris at, varius purus. Aenean sollicitudin, erat id aliquam laoreet, velit nunc tempus odio, luctus tempus sem nunc id ex. Donec non sollicitudin quam, fermentum dignissim nibh. Vestibulum suscipit aliquet risus sit amet ornare. Phasellus porta faucibus ex ac suscipit.vivamus venenatis nisl vitae dictum molestie. Donec aliquam convallis mattis. Donec consequat tortor vel pulvinar blandit. Nulla vel velit ullamcorper, mollis est eu, auctor ante. Pellentesque sapien metus, consectetur sit amet lorem eu, ultricies tincidunt nisl. Mitch Allee Cheif Executive Officer explore that happy place explore that happy place Customer Service 1 (702) Baggae Service Helpful Information 1 (702) explore your happy place Allegiant Travel Company ATTN: Customer Relations itch Allee Chief Executive Oficer Mobile Phone: Main Office: mallee@alle iantair.co PO Box Las Vegas, NV

26 Logo Applications 17x22 Ad Placement* In print display advertising, for Allegiant the logo should be placed in the lower right corner, in order to visually connect all ads for the reader to Allegiant. All logo placement must follow the size specifications and free space specifications stated eariler. Color specifications will depend on the color options the design chooses while following the color guidelines stated earlier. 8.5x11 Ad Placement* Billboard Ad Placement* *FPO - The logo must always be visible from at least 10ft away. *FPO - The logo must always be visible from at least 1mi away

27 Airplane Design Logo Applications Allegiant is an airline company. Therefore the needed a rebrand of their aircraft. To the left will be the three different designs of aircraft used for three different purposes. All airplanes will be provided by Boeing. The first aircraft on the left will be the Boeing 787 with a max seating of 250. This plane will be used for shorter distance flights into smaller airports. The Next plane will be the Boeing 777 with a max seating of 365 used for large cities in the domestic United States. The final plane will be the large Boeing 747 with a max seating of 450. this plane will be used for long international flights to large cities

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29 explore that happy place allegiantair.com 1 (702) Date of Publication 03/2015 Allegiant Travel Company ATTN: Customer Relations PO Box Las Vegas, NV 89137

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