Media Information THE JOURNAL FOR COMMERCIAL AIRCRAFT BUSINESS.
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1 Media Information 2019 THE JOURNAL FOR COMMERCIAL AIRCRAFT BUSINESS
2 The Magazine Aircraft Commerce is established as the the leading journal that scrutinises the operating and financial performance of commercial aircraft, components and engines. Aircraft Commerce serves as an impartial provider of in-depth and thorough analysis. Aircraft Commerce provides this analysis and research through a range of subjects that all relate to the operating and financial performance of commercial passenger and freighter aircraft. These include: Finance Aircraft Trading & the Aftermarket Airline Revenues & In-Flight Entertainment Systems Fleet Planning & Aircraft Analysis Airline & Aircraft Operations Maintenance & Engineering IT in Maintenance & Engineering Freight Business Aircraft Commerce has a guaranteed global circulation of 10,000 readers. This includes: 8,300 senior management personnel in 800 of the world s airlines 900 senior personnel in industry supply services and MRO organisiations 760 senior personnel in the aircraft financing and leasing sector Contact details: Promotional opportunities please contact: Kat Ronaldson, Director of Sales phone: +44 (0) / +44 (0) kat@aircraft-commerce.com Editorial please contact: Charles Williams, Editor phone: +44 (0) charles@aircraft-commerce.com Address: Nimrod Publications Ltd, West Point, 2nd Floor, Springfield Road, Horsham, RH12 2PD, United Kingdom
3 Editorial Coverage DEVELOPMENTS Opening section of each issue of Aircraft Commerce Reports on recent developments in aircraft & engine products AIRCRAFT TRADING & THE AFTERMARKET Explores secondary markets for aircraft & engines Analysis of market values and lease rates of aircraft & engines Aftermarket support & aircraft life extension programmes FLEET PLANNING & AIRCRAFT ANALYSIS Aircraft operating costs & fleet selection Route & network planning Airline strategies The world s main passenger markets AIRLINE & AIRCRAFT OPERATIONS Aircraft operating & fuel burn performance Developments in EFB & ETL technology & applications Alternative fuels & emissions reduction programmes Flightdeck connectivity systems The internet of things (IoT) and Big Data Analysis Airline operations and related hardware REVENUES & IFE Cabin connectivity & IFE systems Ancillary revenues & related systems Airline passenger yields MAINTENANCE & ENGINEERING Analysis of aircraft maintenance costs Analysis of engine maintenance costs Component & rotable management Line maintenance & related hardware and systems The maintenance market Aircraft interiors Major modification & upgrade programmes Engineering management Manage content, documentation information & data Plan, execute & monitor maintenance packages Maintain maintenance records Manage & track rotable component inventories Evolve traditional maintenance practices into electronic processes Aircraft selection & fleet planning Aircraft acquisition and conversion to freighter Aircraft payload specification & revenuegenerating capacity Freighter maintenance costs Aircraft operating & fuel burn performance
4 Why advertise in Aircraft Commerce? Magazine circulation of 10,000 readers Aircraft Commerce is a research tool used by 1000s of industry professionals 6 magazine issues per year Most issues have bonus distribution at our conferences and industry events. How to advertise in Aircraft Commerce? Print advertising: Aircraft Commerce has a BPA-audited global circulation of 10,000 readers This circulation includes 8,300 Senior Airline Management Readers Aircraft Commerce has one of the highest number of paid subscribers of industry journals Most airline readers have decision making and expenditure powers High demand for detailed editorial content amongst readers. Digital advertising: Aircraft Commerce has a high number of hit rates on digital adverts Digital adverts allow you to measure the ROI (Return on Investment) in terms of hit rates and views Adverts are tailored to your target audience and a specific number of hits Adverts can be paid for on a calendar period basis or a fixed number of hits Digital Advertising reaches the audience faster and can be modified more efficiently Premium slots are available for priority advert positioning Digital Advertising creates brand awareness.
5 Global Distribution & Readership Circulation independently audited by: Total qualified BPA Worldwide circulation: 10,033 (source: Aircraft Commerce June 2018 statement) Aircraft Commerce has a global circulation of more than 10,000 printed and mailed copies. This number includes more than 8,300 senior management personnel in 800 global airlines that operate aircraft larger than 15 seats. The airline executives and senior personnel have decision making and expenditure powers. Aircraft Commerce s airline readers have roles in aircraft financing, fleet planning & aircraft selection, route network & commercial development, fleet management, engineering & maintenance, airline operations and freight. Aircraft Commerce s readership also includes executives in the aircraft financing community. This includes bankers, lessors, insurers, traders, asset managers, traders and brokers. Aircraft Commerce s readership includes one of the highest number of paid subscribers of all industry publications. Aircraft Commerce s circulation is audited by BPA Worldwide every six months. A copy of the audit statements can be examined at the BPA Worldwide website at: A copy of the BPA audit statement can also be downloaded from our website at: www. aircraft-commerce.com By Company Level By Geographical Level By Management Level Airlines 84.5% Finance, law 4.4% Manufacturers 1.0% Independent MROs & parts suppliers 7.3% Aviation services 0.1% IT systems for MRO & IFE 1.8% Others 0.9% Europe 32.9% Asia & Asia Pac 22.3% North America 24% Central & South America 4.4% Middle East 8.4% Africa 8.0% Management & planning 51.4% Other 16.8% Corporate officer 14.2% Main board 17.6%
6 Editorial Calendar 2019 Issue 121 December 2018/January 2019 The available markets for used narrowbodies In-depth assessment of the 737 MAX: design, weights, maintenance programme, paperless operations, and use of big data analytics in its operation. (i) Fuel burn & operating performance of the CS100 (ii) New EFB & ETL applications (i) Size of the widebody airframe maintenance check market (ii) Engine performance upgrade packages Big data how does this affect an airline s MRO connectivity & software requirements? The market and demand for mid-size freighters: 757, A300, 767 & A330 Aircraft Commerce, Airline & Aerospace MRO & Operations Conference EMEA, 25th-27th March, Amsterdam, Netherlands Issue 122 February/March 2019 Which engine types have market values low enough to make the use of time-continued engines economic? The challenge that airport & airspace congestion pose to airline growth plans, and implementing the benefits of new airport technology and big data analytics i) Fuel burn & operating performance of the A & ii) A350 & 787: How airlines can utilise the huge volumes of aircraft data to the maximum potential Aircraft Interiors Expo, 2nd-4th April, Hamburg, Germany Issue 123 April/May 2019 AIRCRAFT TRADING & AFTERMARKET Aircraft lease management: Lease contracts, maintenance reserves, and lease returns Is technological development and low lease rates shortening the economic life of aircraft? i) Fuel burn & operating performance of the 737 MAX family ii) Solutions for improving ground operations efficiency AIRLINE REVENUES & IFE The evolution of aircraft seating & cabin configurations i) A220 family (CSeries) MPD & airframe maintenance requirements ii) The use of data analytics in rotable inventory management The developments in M&E system customer support modules: production, commercial, purchasing & planning. The status of 737 P-to-F programmes, and the demand for 737 conversions over the next 5 years MRO Americas Show, 9-11th April, Atlanta, GA, USA AIRLINE REVENUES & IFE Developments and evolution of IFE&C systems, and their potential i) Maximising labour efficiency: yield per man-hour, MRO market strategy, and accounting for other costs ii) In-service performance of the PW1100G & CFM LEAP-1A engines The progress of M&E systems with digital MRO. The status of A320 & A321 programmes, and the demand for A320/321 conversions over the next 5 years AP&M Expo Europe, 4th-6th June, Frankfurt, Germany Aircraft Commerce, Airline & Aerospace MRO & Operations Conference Americas, 10th-12th June, Miami, FL, USA Paris Airshow, 17th-21st June, Paris, France Issue 124 June/July 2019 The supply of good quality, time-continued PW2000 & RB engines in the aftermarket An analysis of US airline scope clauses, and the effects on airline fleet & capacity planning i) ATA Spec 2300: Its implications for flight operations ii) Estimated time of arrival predictions and integrated traffic management AIRLINE REVENUES & IFE The cabin wireless architecture as infrastructure for multiple applications: IFE, connectivity, IoT, & cabin crew communications i) The line maintenance process for the A350 ii) The agreements signed between engine OEMs & IATA on the engine MRO market, and the affects on industrywide maintenance capability for engine types ATA Spec 2000: The standards for data transfer between systems, and the software and systems for its utilisation. Cherry picking s & A330s for freighter conversion
7 Editorial Calendar 2019 Issue 125 August/September 2019 The effect of age limitations in different regions of the world on the ability to remarket aircraft The market requirement for a 200-seat plus narrowbody Moving from reporting in excel to Business Intelligence systems & data analytics: what are the KPIs and what are the systems an airline needs? AIRLINE REVENUES & IFE Passenger cabin Internet of Things: an overview What is the use of big data in maintenance actually achieving? The database capabilities required for future M&E systems The impact of the continued growth in widebody belly capacity on demand for long-haul freighters Aircraft Commerce, Connected Aircraft eenablement Conference, 9th-11th September, London, UK MRO Europe Show, 15th-17th October, London, UK Aircraft Commerce, Airline & Aerospace MRO & Operations Conference Asia Pacific, 29th-31st October, Bangkok, Thailand Issue 126 October/November 2019 The effect of avionic standards and configuration on the ability to remarket an aircraft North American & European market requirements for aircraft up to 100 seats i) Fuel burn & operating performance of the 787-8, -9 & -10 ii) Third party hollistic big data services AIRLINE REVENUES & IFE Ancillary revenue focus: solutions for the aircraft cabin i) Ageing A330 airframe maintenance requirements ii) The continued use of PMA parts & DER repairs in engine maintenance The added complexities of a 3rd party MRO s requirements for an M&E system: man-hour & material caps, purchasing, fixed pricing, customer databases, contract biding, contractual variations, and data exchange Weights, freight capacity & volume of the 777 passengerto-freighter programme Aircraft Commerce, Flight Operations Conference, 2nd-4th December, London, UK Issue 127 December 2019/January 2020 The available markets for used widebodies The global demand for narrowbodies, and how average seat capacity is changing in major markets i) The GADSS flight tracking mandate, and the avionics options to comply with the regulation ii) Complete connectivity system & eoperations i) airframe maintenance analysis ii) In-service performance of the Rolls-Royce Trent XWB Interfacing airline big data and AHM/EHM data with M&E systems, and making full use of data in predictive analytics. Freight volumes and traffic in major global markets
8 Advertising Rates & Sizes ($) US - Cost Per Insertion Number of insertions: x1 x3 x6 Cover Position 4 - Colour 11,450 10,900 10,400 Full Page 4 - Colour 9,900 9,450 9,100 Half Page 4 - Colour 5,400 5,000 4,650 Double Page Spread 4 - Colour 16,200 15,700 15,200 Quarter Page 4 - Colour 3,200 3,000 2,800 ( ) Euro - Cost Per Insertion Number of insertions: x1 x3 x6 Cover Position 4 - Colour 8,150 7,800 7,400 Full Page 4 - Colour 7,100 6,800 6,500 Half Page 4 - Colour 4,200 3,800 3,500 Double Page Spread 4 - Colour 11,800 11,250 10,700 Quarter Page 4 - Colour 2,600 2,300 2,100 ( ) GBP - Cost Per Insertion Number of insertions: x1 x3 x6 Cover Position 4 - Colour 6,900 6,500 6,200 Full Page 4 - Colour 6,000 5,700 5,400 Half Page 4 - Colour 3,300 3,100 2,900 Double Page Spread 4 - Colour 9,900 9,400 8,800 Quarter Page 4 - Colour 2,000 1,850 1,750 Issue Months DEC/JAN FEB/MAR APRIL/MAY JUNE/JUL AUG/SEPT OCT/NOV DEC/JAN Artwork Deadlines 16th Jan th Mar th May rd Jul th Aug th Oct th Jan 2020 Publishing Dates 22nd Jan th Mar th May th Jul th Sep st Oct st Jan 2020 Ad space booking dates: Frequency: Cancellation terms: 1 week pior to artwork deadlines Bi-monthly (6x per annum) Six weeks prior to publishing date to avoid a cancellation charge of 80% of the agreed rate Print Advertisement Specifications Double page spread Full page Smaller advertisment sizes Text area: 273 x 404 mm Metric (H) (W) Text: 273 x 183mm Trim: 297 x 215mm Bleed: 303 x 221mm Half Page Horizontal Sizes Half Page Vertical Sizes Height 136mm x 183mm Width (Height 5.35" x Width 7.20") Height 220mm x 120mm Width (Height 8.66" x Width 4.72").. Trim area: 297 x 430mm Bleed area: 303 x 436mm Allow 3mm for bleed Imperial (H) (W) Txt: x 7.2 Trm: x 8.5 Bld: x 8.68 Quarter Page Horizontal Sizes Height 67mm x 183mm Width (Height 2.63" x Width 7.20") Quarter Page Vertical Sizes Height 112mm x 120mm Width Height 4.41" x Width 4.72") Live matter allowance: 3mm (1/8 inch (0.125 ) for edge, 6mm (1/4 inch (0.25 ) per dimension Printing and binding: Printing stock: Materials: Copy supply: Offset litho, perfect bound Body 100gsm matt, cover 250gsm wood free gloss art Aircraft Commerce only accepts advertising materials in electronic format. Please supply the artwork as a print-ready PDF (CMYK, 300 dpi PDFs). Please artwork copy files to: charles@aircraft-commerce.com For advertising please contact Kat Ronaldson phone: +44 (0) / +44 (0) kat@aircraft-commerce.com For production & materials please contact Charles Williams: phone +44 (0) charles@aircraft-commerce.com
9 Digital advertising rates Leading edge in commercial aircraft business Aircraft Commerce is the leading publication that thoroughly examines both the technical and the economic aspects of the commercial aviation business. Aircraft Commerce is read by more senior and middle-management staff working within the airlines, including operations management and engineering and maintenance departments, than many other competing aviation publications options and rates in $ DOLLARS Unit name (ad specs) Home / conference page leaderboard Home / conference page skyscraper (x2 positions available on each page) Non home-page leaderboard Non home-page skyscraper (x2 positions available on each page) Homepage takeover (all ad units on the page = x3 ad positions, exclusively) Conference homepage takeover Miami; Amsterdam; Bangkok (all ad units on the page = x3 ad positions, exclusively) Non home-page takeover (all ad units on the page = x3 ad positions, exclusively) NET Cost Per Unit (USD) $1,000 per 1,000 impressions $1,250 per 1,000 impressions $750 per 1,000 impressions $1,000 per 1,000 impressions $9,500 per month $9,500 per month $7,500 per month Other digital opportunities / social media Promoted/sponsored posts from your Facebook/LinkedIn channels. Contact us to discuss. Dedicated e-blasts to help build your brand awareness among Aircraft Commerce readership of 10,000 subscribers. Digital specifications Type (category) Dimensions Max file size File type Copy deadline Leaderboard 775wide x 91high 49KB Third party tags or 5 working days HTML Skyscraper 160wide x 600 high 49KB Third party tags or HTML 5 working days Home, conference or non-home page takeovers 49KB Third party tags or HTML 5 working days For advertising please contact Kat Ronaldson phone: +44 (0) / +44 (0) kat@aircraft-commerce.com For production & materials please contact Charles Williams: phone +44 (0) charles@aircraft-commerce.com
10 Aircraft Commerce Conferences 2019 AIRLINE & AEROSPACE MRO & FLIGHT OPERATIONS IT CONFERENCE AIRLINE & AEROSPACE MRO & FLIGHT OPERATIONS IT CONFERENCE 5th & 6th June Hotel NH Noordwijk Conference Centre, Amsterdam, Netherlands EMEA th & 14th March 2018 Hilton Miami Downtown Hotel, Miami, USA AMERICAS Pre-Co Digit nference Traini al Aviatio ng n 4th Ju Workshop, ne 20 14: :0, 0. See pa ges 4-5 AIRLINE AND AIRCRAFT OPERATORS DELEGATE INFORMATION Excellent! Very useful information and case studies to help with our big transformations. Included issues very relevant to our job Engineering Specialist, Emirates This conference always provides the latest in new technologies for the airline industry AIRLINE AND AIRCRAFT OPERATORS DELEGATE INFORMATION Vendors exhibiting their software include: Industrial Engineering Manager, UPS Vendors exhibiting their software include: The World s Leading Aviation IT Conference for MRO/M&E and Flight Operations Solutions returns to Amsterdam in 2018 bigger and better! For further information contact Stephen Keeble stephen@aircraft-commerce.com The World s Leading Aviation IT Conference for MRO/M&E and Flight Operations Solutions returns to Miami in 2018 bigger and better! For further information contact Stephen Keeble stephen@aircraft-commerce.com Airline & Aerospace MRO & Operations IT Conference EMEA Airline & Aerospace MRO & Operations IT Conference AMERICAS 26th-27th March, Amsterdam, Netherlands 11th-12th June, Miami, FL, USA Connected Aircraft eenablement Conference AIRLINE & AEROSPACE MRO & FLIGHT OPERATIONS IT CONFERENCE APAC 24th & 25th October 2018 Amari Watergate Hotel, Bangkok, Thailand September 11th & 12th Radisson Blu Edwardian Hotel, London Heathrow Pre-Co Aviationference n Cy Secu rity Tr ber Works aining ho 23rd Octob p, er 20 14:00-17: See Pre-Co Aviat nference Secur ion Cyber ity Tr aining Wor 10th kshop, Sep 14:00 tember - 17:3 0 page s 4-5 AIRLINE AND AIRCRAFT OPERATORS DELEGATE INFORMATION An ideal one-stop centre for airlines and IT software vendors Manager Business Solution Group, Malaysia Airlines Vendors exhibiting their software include: CONFERENCE INFORMATION BROCHURE Lead Sponsor For further information contact Adele Wolstenhulme adele@aircraft-commerce.com +44 (0) The World s Leading Aviation IT Conference for MRO/M&E and Flight Operations Solutions returns to Bangkok in 2018 bigger and better! For further information contact Stephen Keeble stephen@aircraft-commerce.com Connected Aircraft eenablement Conference Airline & Aerospace MRO & Operations IT Conference APAC 11th/ 12th September, London Heathrow, UK 30th/ 31st October, Bangkok, Thailand 11th Annual Flight Operations Conference 28th & 29th November 2017 Park Inn by Radisson Hotel, Heathrow, UK AIRLINES & OPERATORS DELEGATE INFORMATION BROCHURE It is becoming THE event of the year, very important for us to participate in for information gathering and networking Deputy Director Flight Operations, Danish Air Transport Sponsors & Exhibitors: Flight Operations Conference For Further information: stephen@aircraft-commerce.com rd/ 4th December Europe For more information please visit /conferences
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