UNIVERSITY OF ILLINOIS SESQUICENTENNIAL CELEBRATION
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1 UNIVERSITY OF ILLINOIS SESQUICENTENNIAL CELEBRATION STYLE GUIDE FOR MARKETING COMMUNICATION DESIGN KICKOFF FEBRUARY 28, ILLINOIS.EDU UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 1
2 STRATEGY TO CREATE AWARENESS FOR THE UNIVERSITY OF ILLINOIS 2017 SESQUICENTENNIAL CELEBRATION FOR USE IN DESIGN AND MESSAGING. TARGET MARKET UNIVERSITY OF ILLINOIS FACULTY, STAFF, STUDENTS, AND ALUMNI; CORPORATE PARTNERS, DONORS, GRANTING ORGANIZATIONS AND OTHER STAKEHOLDERS; PEER INSTITUTIONS; AND COMMUNITY MEMBERS. UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 2
3 PRIMARY MESSAGE THE UNIVERSITY OF ILLINOIS IS CELEBRATING ITS 150TH ANNIVERSARY. SECONDARY MESSAGE THE UNIVERSITY OF ILLINOIS HAS AN EXTRAORDINARY HISTORY AS A LAND-GRANT UNIVERSITY AND LOOKS TO ITS PROMISING FUTURE AS THE INSTITUTION CONTINUES TO IMPACT INDIVIDUAL LIVES AND SOCIETY. UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 3
4 SESQUICENTENNIAL LOGO PRIMARY LOGO ALWAYS TO BE USED IN CONJUNCTION WITH THE UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN BLOCK I OR ILLINOIS LOGO* THROUGH THE PERIOD OF FEBRUARY 28, 2017 MAY 13, 2018 MAINTAINING THE BUFFER-ZONE ON ALL SIDES OF THE BLOCK I OR LOGO (THE HEIGHT OF THE LOGO) * FOR INDEPENDENT BRANDS: MUST BE USED IN ADDITION TO THE BLOCK I AND INDEPENDENT BRAND LOGO. ALTERNATE LOGO FOR USE TO IDENTIFY/COMBINE CAMPUS DESIGNATION LOGO NOT TO BE USED SMALLER THAN X 1 OR 60PX X 80PX DOWNLOAD DIGITAL FILES AT: GO.ILLINOIS.EDU/150 UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 4
5 SESQUICENTENNIAL LOGO COLOR OPTIONS CAMPUS ACADEMIC PALETTE Orange Navy Pantone: 7417C Pantone: 2767C RGB: B39 RGB: CMYK: CMYK: Hex: #E84A27 Hex: #13294B PRIMARY LOGO IN ALTERNATE COLOR-B/W OPTIONS DOWNLOAD DIGITAL FILES AT: GO.ILLINOIS.EDU/150 UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 5
6 SESQUICENTENNIAL TAGLINE USE OF THE TAGLINE IS ENCOURAGED, BUT NOT REQUIRED. CAMPUS UNITS SHOULD ATTEMPT TO INCORPORATE IT WHEN WORKING WITH STORIES THAT ARE RELEVANT TO THE SESQUICENTENNIAL. SHAPING THE FUTURE SINCE TEXT FONT: 21/31 GOTHAM BOOK, CAPS TRACKING: 30 COLOR: CAMPUS ACADEMIC ORANGE (SEE PREVIOUS PAGE FOR COLORS) SESQUICENTENNIAL TAGLINE AS A GRAPHIC ELEMENT THIS GRAPHIC IS AVAILABLE FOR DOWNLOAD AT: GO.ILLINOIS.EDU/150 UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 6
7 C A R L E - I L L I N O I S COLLEGE OF MEDICINE PUBLICATION SAMPLES Molecule-making machine Chez Center for Wounded Veterans in Higher Education 2017 COMMENCEMENT G U IDE T O ACTI VITI E S May 15-17, 2017 PROUD TO A N N O U N C E New College. New Medicine. 1 For more information: strategicplan.illinois.edu 2017 UNIVERSITY S CHOL ARS R ECE P TION September 23, :30-6:00 PM UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 7
8 GREEN ST POSTER TEMPLATES POSTER TEMPLATES HAVE BEEN CREATED TO ALLOW UNITS TO ADD COPY IN ILLUSTRATOR AND WORD. shaping the future since 1867 s h a p i n g t h e f u t u r e s i n c e THESE FILES ARE AVAILABLE FOR DOWNLOAD: GO.ILLINOIS.EDU/150 MTD INTERIOR BUS POSTER EXAMPLE shaping the future since 1867 UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 8
9 CAMPUS VEXILLA (BANNER) UNIT-LEVEL VEXILLA SAMPLES COLLEGE OF Applied Health Sciences SCHOOL OF Music UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 9
10 WEBSITE AND SOCIAL MEDIA ALL CAMPUS UNITS SHOULD INCLUDE THE 150TH LOGO ON THE HOMEPAGE OF THEIR WEBSITE. THIS LOGO SHOULD LINK TO: 150.ILLINOIS.EDU SOCIAL MEDIA PUBLISHERS SHOULD USE THIS HASHTAG: #ILLINOIS150 UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 10
11 DIGITAL FILES SIGNAGE MAINSTREAM SIZES FOR DIGITAL SIGNAGE (FLATSCREENS, HD-TVS) WILL BE CREATED BY PUBLIC AFFAIRS AND WILL BE AVAILABLE ONLINE. ADDITIONAL SIZES CAN BE MADE UPON REQUEST. shaping the future since 1867 DIGITAL FILES ARE AVAILABLE ONLINE: GO.ILLINOIS.EDU/150 LETTERHEAD A DIGITAL WORD LAYER FILE IS AVAILABLE FOR DOWNLOAD TO ADD TO EXISTING DIGITAL LETTERHEAD UNIT FILES: GO.ILLINOIS.EDU/150 PRE-PRINTED MATERIALS WILL NOT BE AVAILABLE. UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 11
12 T-SHIRT PROTOPE SAMPLES FRONT OPTION BACK OPTION SLEEVE OPTION BACK OPTION WITH TAG LINE UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 12
13 PROMOTIONS GIVEAWAY SAMPLES UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 13
14 DESIGN CREDIT THE SESQUICENTENNIAL COMMITTEE WOULD LIKE TO OFFER ITS SINCERE APPRECIATION TO THE CREATIVE STAFF OF KRANNERT CENTER FOR THE PERFORMING ARTS FOR THEIR DESIGN AND EXPERTISE IN CREATING THE 150 LOGO AND INITIAL BRANDING MATERIALS FOR THIS DISTINGUISHED EVENT. UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 14
15 150.ILLINOIS.EDU UNIVERSITY OF ILLINOIS SESQUICENTENNIAL CELEBRATION UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN SESQUICENTENNIAL STYLE GUIDE 15 UPDATED
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