CONTENTS TRAVEL LEADERS GROUP HOTELS PROGRAMS. Positioning...4. Brand Foundation...8. Logo Usage...10 Color Palette Typography...

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1 BRAND BOOK

2 TRAVEL LEADERS GROUP HOTELS Positioning...4 Brand Foundation...8 Logo Usage...10 Color Palette Typography...14 PROGRAMS Andrew Harper...18 SELECT Worldwide Enhanced Commission CONTENTS 3

3 BOOKABLE THROUGH ALSO AVAILABLE THE GDS: SELECT: Sabre, Amadeus, Worldspan TZE; Apollo/Galileo TZEL WORLDWIDE: Sabre TL7; Worldspan, Amadeus and Apollo/Galileo 7TL ABOUT THE BRAND Travel Leaders Group Hotels supports a global family of highly-driven travel advisors across all business units with value-added amenity programs and offers, as well as innovative technology solutions and marketing opportunities, that benefit both agents and their valued-clients alike. TAGLINE Reward your clients. Reward your agency. BRAND POSITION LOOK FOR PROPERTIES TO MAIMIZE EARNINGS 4 5

4 OVERALL HOTEL BRAND

5 LOGO INTEGRITY The integrity of the Travel Leaders Group Hotels brand identity is diminished when the logo is incorrectly applied. Any variation or alteration of the product logo is unacceptable. LOGO VARIATIONS Below are the acceptable color variations for the Travel Leaders Group Hotels logo. LOGO USAGE 4-color with black text All black 4-color with white text All white 8 9

6 CLEAR SPACE For the Travel Leaders Group Hotels should not be crowded or overwhelmed by other elements. Clear Space refers to the area surrounding the logo that should be kept free of visual distraction. No graphic element or text of any kind should be placed within this clear space. The recommended clear space is equal to the height of the word TRAVEL. A clear space example of the logo is shown here MINIMUM LOGO SIZE Using less than optimal reproduction methods, the size of the Travel Leaders Group Hotels logos should be large enough to not compromise quality and legibility Full logo should be no less than 1.5 wide Flight arrow should be no less than 0.25 wide LO GO USAG E logo to communicate effectively, it 11

7 TRAVEL LEADERS GROUP HOTELS BRAND COLORS To project a unified style in all Hotels-related communications and marketing, it is recommended that the main colors of the Travel Leaders Group Hotels logo be used in conjunction with the secondary color palette to differentiate. PRIMARY COLOR PALETTE RED BLACK SECONDARY COLOR PALETTE NAVY TEAL LIGHT GRAY CMKY: 0, 100, 100, 0 RGB: 237, 28, 36 HE: #ED1C24 CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HE: # CMYK: 100, 76, 28, 12 RGB: 0, 74, 120 HE: #004A78 CMYK: 72, 4, 19, 0 RGB: 34, 182, 202 HE: #22B6CA CMYK: 6, 4, 4, 0 RGB: 237, 237, 237 HE: #EDEDED COLOR PALETTE 12 13

8 MAIN FONT WEBLY SLEEK WeblySleek is the main feature font of our brand. It is simple and bold, conveying a straightforward messaging to all Hotels-related communications. We recommend using this typeface for headlines, for it grabs the reader s attention. SECONDARY FONT LATO Lato is our primary font for body copy. Chosen for its clarity and ease of reproduction, this font has numerous styles to give users a variety of options. Staying within the Lato family will add cohesiveness and strength to the brand in marketing communication pieces. A B C D E F G H I J K L M N O P Q R S T U V W Y Z A B C D E F G H I J K L M N O P Q R S T U V W Y Z TYPOGRAPHY PLEASE NOTE: PARAGRAPH COPY SHOULD BE LEFT ALIGNED AND NOT JUSTIFIED FOR ALL TRAVEL LEADERS HOTEL BRAND MARKETING

9 PROGRAMS

10 ANDREW HARPER ALLIANCE BRAND STANDARDS COLOR PALETTE GREEN BLACK GRAY FONT Lato is our primary font for body copy. Chosen for its clarity and ease of reproduction, this font has numerous styles to give users a variety of options. WHITE SPACE & MINIMUM SIZE CMYK: 70, 0, 90, 20 RGB: 62, 154, 72 HE: #3D9A48 CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HE: # CMYK: 60, 50, 50, 20 RGB: 104, 104, 104 HE: # A B C D E F G H I J K L M N O P Q R S T U V W Y Z The Andrew Harper Alliance features a premier collection of ultra-luxury properties for members looking for impeccable accommodations around the world. As a member of this elite program, consumers gain access to Andrew Harper recommended properties and exclusive amenity benefits. ANDREW HARPER The Andrew Harper Alliance logo should never be rendered smaller than 1.5 wide. Space should be left around the logo equal to the height of the A. Full logo should be no less than 1.5 wide 18 19

11 SELECT HOTELS & RESORTS SELECT Hotels & Resorts is a competitive, value-added amenity program made up of more than 950 of the world s most distinguished luxury and premium properties. The program offers exclusive amenities creating memorable experiences for consumers who book through their trusted Travel Leaders Group agent recognizing agents valued clients with VIP-worthy privileges. CONSUMER BENEFITS Up to $100 VIP hotel amenity Daily complimentary breakfast for two Complimentary Wi-Fi Early check-in/late check-out (upon availability) Upgrade upon arrival (upon availability) Best Available Rate or better AGENT BENEFITS Guaranteed commissionable rates of up to 20% Additional rewards and incentives vary per booking SELECT WELLNESS A curated collection of luxury spa and health and wellness lifestyle properties, SELECT Wellness is the ideal solution for the most discerning travelers. Each property within the program provides consumers with exclusive amenities when booked through Travel Leaders Group agents as well as a special non-standard wellness amenity valued at $150 with select bookings. CONSUMER BENEFITS Breakfast for two daily Complimentary in room Wi-Fi Early check-in/late check-out (upon availability) Non-standard wellness amenity with a suggested value of $150 AGENT BENEFITS Guaranteed commissionable rates between 10% and 12% when using the rate code W4U Properties have the option of including commission on prebooked spa treatments over $500 SELECT VILLAS SELECT Villas features more than 2,000 luxurious, private villas in over 50 destinations throughout Europe, the Caribbean and the Americas for Travel Leaders Group agents to share with their valued clients. Villas range from 1-20 bedrooms and offer additional living spaces such as living rooms, dining rooms, fully-equipped kitchens, and outdoor areas including verandas and pools. They are typically equipped with amenities and a dedicated staff to cater to client s individual needs. CONSUMER BENEFITS $100 credit that can be used for private transfers, chef services, activities, excursions and more AGENT BENEFITS 10% commission on all SELECT Villas bookings SELECT PROGRAMS 20 21

COLOR PALETTE BLACK CMYK: RGB: HE: 0, 0, 0, 100 0, 0, 0 #000000 A B C D E F G H I J K L M N FONT Acumin Pro SemiCondensed is our primary font for body copy.

12 COLOR PALETTE BLACK CMYK: RGB: HE: 0, 0, 0, 100 0, 0, 0 # A B C D E F G H I J K L M N FONT Acumin Pro SemiCondensed is our primary font for body copy. Chosen for its clarity and ease of reproduction, this font has numerous styles to give users a variety of options. O P Q R S T U V W Y Z PLEASE NOTE: The word SELECT should always be capitalized. WHITE SPACE & MINIMUM SIZE The SELECT programs logos should never be smaller than 1.5 wide. Space should be left around the logo equal to half the height of the letter T in SELECT. 22 Full logo should be no less than 1.5 wide Full logo should be no less than 1.5 wide Full logo should be no less than 1.5 wide SELECT PROGRAMS SELECT HOTELS PROGRAMS BRAND STANDARDS SELECT PROGRAMS BRAND STANDARDS 23

13 WORLDWIDE HOTEL PROGRAM BRAND STANDARDS COLOR PALETTE PURPLE BLACK FONT Lato is our primary font for body copy. Chosen for its clarity and ease of reproduction, this font has numerous styles to give users a variety of options. WHITE SPACE & MINIMUM SIZE The Worldwide Hotel Program logo should never be rendered smaller than 2.0 wide. Space should be left around the logo equal to the height of the O. CMYK: 74, 92, 0, 0 RGB: 101, 60, 151 HE: #653B97 CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HE: # A B C D E F G H I J K L M N O P Q R S T U V W Y Z Full logo should be no less than 2.0 wide The Worldwide Hotel Program is Travel Leaders Group s comprehensive, price-competitive hotel program that offers travel agents and their valued-clients the Best Available Rates at over 35,000 global hotel brands and independent properties. CONSUMER BENEFITS Flexibility allowing consumers to guarantee their stay with a credit card instead of requiring pre-payment Last Room Availability (LRA) guaranteed Guest loyalty points at participating hotels Prices are up to 30% off Best Available Rate Amenities such as breakfast, parking or in-room Wi-Fi at many properties AGENT BENEFITS Guaranteed commissionable rates of up to 20% Additional rewards and incentives vary per booking All of the participating three to five-star rated properties are bookable via GDS WORLDWIDE HOTELS 24 25

14 ENHANCED COMMISSION BRAND STANDARDS COLOR PALETTE BLUE GRAY FONT Lato is our primary font for body copy. Chosen for its clarity and ease of reproduction, this font has numerous styles to give users a variety of options. WHITE SPACE & MINIMUM SIZE The Enhanced Commission logo should never be smaller than 1.5 wide. Space should be left around the logo equal to the height of the O. CMYK: 69, 43, 33, 5 RGB: 91, 125, 144 HE: #5B7C90 A B C D E F G H I J K L M N O P Q R S T U V W Y Z Full logo should be no less than 1.5 wide CMYK: 60, 50, 50, 20 RGB: 104, 104, 104 HE: # Enhanced Commission is an exclusive offer to Travel Leaders Group agents based on partnerships with the most distinctive properties worldwide. Agents can maximize their earnings with higher commissions when booking at participating properties that are offering this special rate code. Commissions range from 12% to 20% on rooms and suites, above and beyond the top-tier levels agents already receive as a Travel Leaders Group member. Agents are encouraged to look for Enhanced Commission opportunities on Travel Leaders Group s proprietary booking tool, pinsight, and via the GDS using SELECT and the Worldwide Hotel Program rate codes. ENHANCED COMMISSION 26 27

User Guide and Reference Information

User Guide and Reference Information Table of Contents Welcome to Hyatt Privé...3 Access the Hyatt Privé website...5 Explore our properties...8 Book with our Hyatt Privé rate...12 View your reservations...19