PÄRNU OUTDOOR MEDIA 2018

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2 PÄRNU IN NUMBERS The average monthly income of the inhabitants of Pärnu is over EUR 1,000 (as of the II quarter of 2017). 10,000+ About 10,000 cars travel through Via Baltica daily. 51, ,649 inhabitants in total in the municipalities. 700,000+ Pärnu, the birth town of Estonia, is the most important logistical hub for Western Estonia. The industrial and tourism sector and a diverse industry are in the forefront of the economy. Pärnu is the administrative unit with the largest area in Estonia since 1 November Pärnu County is the travel destination number two in Estonia. The number of overnight stays is again showing an upward trend by exceeding the line of 700,000. Pärnu County offers opportunities for resting for families as well as people enjoying culture. It is possible to rest in the city, the beach of Pärnu or in the nature. The biggest players in the spa sector are Tervise Paradiis, Tervis and Estonia. Lottemaa theme park started off well in 2014, Auto24 racetrack in Audru has developed an international clientele and in addition to the golf courses in Valgerand, the new golf centre Pärnu Bay Golf has been completed in Tahkuranna Rural Municipality. Pärnu County is the travel destination number two in Estonia. The number of overnight stays is again showing an upward trend by exceeding the line of 700,000. Pärnu County offers opportunities for resting for families as well as people enjoying culture. 2

3 TOURISM 714,000+ Pärnu was visited by 714,000 domestic and foreign tourists during the season of 2017 from May to September included. The proportions of the foreign visitors and Estonians was exactly equal from all the visitors this year. Foreign visitors visit Pärnu primarily in July, an increasing trend is also visitations in August that is most likely influenced by the Weekend Festival taking place in the beginning of August. The visitations of domestic tourists are mostly dependent on the events taking place in Pärnu. The top attractions from the summer events in Pärnu are the Weekend Festival, Grillfest, August Insomnia, the opening of the motorcycle season, Hanseatic Days, etc. Otherwise, the number of foreign visitors in the summer usually grew on Fridays, on Saturdays among Estonians. According to Positium, foreigners stay in Pärnu for 4.1 days on average when looked at from the four-year average, but Estonians for 2.3 days. The passive cell phone positioning research conducted by OÜ Positium LBS in 2017 that was ordered by Pärnu City Government has been used in this media card. The full study can be found here: TABLE 1. The number of foreign and domestic tourists and their proportions (%) in the city of Pärnu from 1 May to 31 September YEAR number FOREIGN TOURIST proportion % change % number DOMESTIC TOURIST proportion % change % TOTAL ,447 52% 287,010 48% 597, ,637 51% 39,190 13% 342,392 49% 55,383 19% 692, ,651 54% 63,014 18% 352,843 46% 10,451 3% 765,494 Pärnu was visited by 714,000 domestic and foreign tourists during the season of 2017 from May to September. 357,000+ The proportion of foreign tourists was 54% in 2016, the proportion of Estonians was 46% of all the visitors. The proportions were exactly equal from all the visitors in % In the review of the last four years, 49% of the domestic tourists are from Tallinn and Harju County, 7% are from the city of Tartu, 2% from the towns of Viljandi and Kuressaare. 40% from other municipalities from across Estonia ,818 50% -55,833-14% 357,945 50% 5,102 1% 714,763 3

4 EVENTS The visitations of Estonians are also affected a lot by the summer events taking place that invite people to visit Pärnu for a short term. The events are mostly as an added bonus than a purpose among the foreign tourists. But Weekend stands out here, which is why a lot of the festival visitors come to Pärnu for the purpose of visiting the festival. Mayv2016 Mayv2017 TABLE 1. The comparison of visitor figures from May (Blue domestic tourism; red - foreign tourism; left chart May 2016, Motohooaeg (motorcycle season), Taimelaat (plant fair), Võimlemispidu (gymnastics party); right chart May 2017, Motohooaeg (motorcycle season), Taimelaat (plant fair)). The main events in May were the plant fair, Night of Museums and the opening of the motorcycle season, all of them taking place on the second weekend of May. Junev2016 Junev2017 TABLE 2. The comparison of visitor figures from June (Blue domestic tourism; red foreign tourism; left chart June 2016, 6 erinevat sündmust (6 different events), Grillfestival; right chart June 2017, Grillfestival). The main event in June was Grillfestival. The number of visits made by Estonians increased about 81% at that time. 4

5 Julyv2016 Augustv2016 Septemberv2016 Julyv2017 Augustv2017 Septemberv2017 TABLE 3. The comparison of visitor figures from July (Blue domestic tourism; red foreign tourism; left chart July 2016, Hansapäevad (Hanseatic Days), Summer Cup, Kummardus Valgrele (A Bow to Valgre), Kuldrula (Golden skateboard), Rõõmsate Laste festival (Happy Children s Festival), Saragossa; right chart Hansapäevad (Hanseatic Days), Summer Cup, Kummardus Valgrele (A Bow to Valgre), Kuldrula (Golden skateboard), Rõõmsate Laste festival (Happy Children s Festival), 3 erinevat sündmust (3 different events)). The Hanseatic Days and Pärnu Summer Cup that took place at the same time in both years have been the top events of the beginning of July. The Happy Children s Festival also affected the number of visitations made by Estonians significantly, the visitation increased 62% on those days. TABLE 4. The comparison of visitor figures from August (Blue domestic tourism; red foreign tourism; left chart August 2016, Weekend, Gildipäevad (Guild Days), Augustiunetus (August Insomnia); right Chart Weekend, Augustiunetus (August Insomnia)). The number of visitations made by Estonians increased 68% during August Insomnia and another 1.4 times the following year. The biggest influence on the number of domestic and foreign tourists in August is the Weekend Festival. Pärnu Guild Days and the Street Food Festival that invited tourists to Pärnu took place at the same time. TABLE 5. The comparison of September (Blue domestic tourism; red foreign tourism; left chart September 2016, Kahe Silla jooks (Two Bridges Race), Motohooaja lõpetamine (the ending of the motorcycle season), right chart September 2017, Kahe Silla jooks (Two Bridges Race), Taimelaat (plant fair), Motohooaja lõpetamine (the ending of the motorcycle season)). The main event of September is definitely the Two Bridges Race and the ending of the motorcycle season. 5

6 1. BUS PAVILIONS / CITY-LIGHT Siris installed 54 new and modern bus pavilions in the city of Pärnu in Every pavilion includes a two-sided city-light advertisement. The size of each advertising side is about 2 m2 that is enough for forwarding a message to the right target group. In collaboration with the Pärnu County Public Transport Centre, the outer glasses of the public transport shelters are decorated with unique design elements. In addition, it is possible to create special solutions for the pavilions that are suitable for the city image. PRICES VOLUME DISCOUNTS City-Light VAT / per week The production of a promotional poster: 10 + VAT / per poster 1% for every advertising side that has been published on the same week, max 20%. The designing of an advertisement: VAT / design 6

7 2. DESIGN POLE (A1) There are design poles with a Corten effect located on the curbsides of the bus stops in Pärnu since In addition to their modern appearance, they are of great public value. The poles include an A4-sized board at eye level for advertisements, a trash can and a two-sided advertisement area for an A1-sized poster. Digital displays showing bus times have also been installed on top of the poles. It is possible to reach pedestrians as well as drivers with an A1-sized poster. The advertisements are visible for people on their way to work, home, school, shop. By using branding packages, it is possible to cover all the strategical places in the city of Pärnu. PACKAGES VOLUME DISCOUNTS A week of an A1 side 55 A volume benefit of 1% for every advertisement side that are published during the same week, max 20% Branding30 1,050 / per week thirty A1 sides Discount of 36.4% The price for a side is 35. Branding50 1,375 / per week fifty A1 sides Discount of 50%. The price for a side is * The price for the production of the advertisement sticker is 10 per poster. * The packages include the prices for poster production. 7

8 3. ADVERTISEMENTS (A4) The message reaches the people waiting for a bus with the advertisement module with the size of A4. It is possible to publish job advertisements and other different offers all over the city. The advertisement modules are located in almost every bus stop in the city of Pärnu. PACKAGES Advertisement44 8 PRICES 750 per week, appears on all the A4 advertisement modules across the city of Pärnu. Quantity - 44 pcs.

9 4. BEACH CABANAS Siris installed 25 new double and 10 single beach cabanas to the beach in downtown Pärnu in The entrance into the cabana with the logo of the city of Pärnu is on the side facing the sea, the other three sides are meant for advertising companies products and services. The advertisement is produced onto a weatherproof PVC plate that keeps its shape all summer long. The prices include the production, installation and the advertising fee of the advertising posters. PERIOD PRICES double beach cabana (4 months) 4,220 + VAT single beach cabana (4 months) 2,620 + VAT 9

10 THE TECHNICAL CONDITIONS OF THE PRINT FILES We accept only composite PDF print files in accordance with established PDF/X (PDF/ X-1a or PDF/X-4) standards for printing. The coloration of the print file must be in CMYK. The print file that is printed only in CMYK cannot contain unnecessary Spot, RGB or other colours. In the preparation process for printing, the files that include these colours will be converted automatically to CMYK that could give a slightly different outcome in comparison to the shade on the client s screen Image density (resolution) must be dpi, the backgrounds and other less important objects in raster graphics 200 dpi, but not less than 150 dpi (posters). All fonts must be included in the PDF file (embedded) or converted into objects (curved). The page size of the document must meet the size of the cut print and the page orientation must meet the final print (Landscape / Portrait) A bleed must be added to the size of the print on its outer edges, 5 mm on advertising prints. The file sent to the print shop must be checked visually, desirably with Acrobat Professional. ADVERTISEMENT MEASUREMENTS (width x height) 1. City-Light 1,185x1,770 mm 2. Design pole A1 592x838 mm 3. Advertisement A4 210x297 mm NB! The completed advertisement designs must be presented 10 days before the beginning of the campaign. The advertisement designs must be in.pdf format. When ordering an advertisement design from us, the materials asked by the designer must be presented at the latest 14 days before the beginning of the campaign. 4. Double beach cabana big side 2,770x1,500 mm small sides (2 sides) 1,400x1,500 mm 5. Single beach cabana 3x1,400x1,500 mm 10

11 phone: