Since we last met. James Berresford Chief Executive VisitEngland

Transcription

1 Since we last met James Berresford Chief Executive VisitEngland

2 Corporate update VisitEngland/ VisitBritain Senior team Business Tourism

3 Rugby World Cups

4 Rugby World Cup (s) RLWC Oct 26-Nov ERWC Sept 18-Oct We are working with both organisations: developing PR, social media and other promotional activity Visitor experience (welcome, accessibility, sustainability, stadium tours/vaqas etc.) Significant opportunities for destinations England s event! Fans stay longer and have time to explore Not just about host venues but team camps and places to visit

5 Create more magical memories to take home and treasure.

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7 Enjoy all that England has to offer with Blacks everything you need for Life Outdoors

8 Get more. Book with a local

9 get more of the last minute

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11 HOW YOU CAN GET INVOLVED Upload your own suggestion Get your partners to do the same! Tweet about it #101thingstodo Like and share the app on Facebook Engage your regional media we want them to get behind their local nomination Host the button on your own website contact the PR team

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13 A comprehensive tourism product Populated with images that appeal to the domestic and international markets Modernising the England imagery product

14 Next steps Expand the image library to include b-roll and video brand logos PDFs of copy press releases

15 Domestic trip volumes have declined in 2012 (though spend has increased by 5%) Trips (m) 60 Domestic Overnight Trips in England Rolling 12 Month Trend Jan Oct Holiday VFR -3% -6% Business -2% 0 Source: GB Tourism Survey Holidays VFR Business

16 2012 leisure trends varied by destination type and location 11 Domestic Holiday Trips in England - Jan October Year on Year Change (%)

17 Other Updates Research Surveys Annual Attractions Survey launches this week Please encourage your attractions to take part Year-end 2012 domestic tourism results will be available in February (Day Visits ) / April (Overnights) New wave of staycation research starts late February New research into booking patterns and lead times to start soon Other News Tourism Intelligence Unit (ONS) secure for at least another year

18 VisitEngland Awards for Excellence Ceremony: Monday 20 th May The Point, Lancashire Cricket Club in Manchester Voting take place on Superstar (Daily Mirror readers) Announced during ETW

19 Business Development Keen to build on (jointly branded) workshops held with e.g. Visit Bath and Visit Essex can target by sector (accommodation/attractions) or by theme (secondary spend, online marketing, volunteering, accessibility) New case study exploring taxi driver welcome training Working with Liverpool on a City Tours assessment scheme to complement their work in raising standards

20 Update from Whitehall There have been several changes at DCMS with a new tourism team Ministerial Bid Initiative Consultations upcoming European Package Holiday Travel Directive Siting requirements for Broadband

21 Our Engagement Activity DEFRA ANOB statement on Tourism (addressing the lack of tourism policy for these rural areas). Bathing water quality Partnership statement with English National Park Authority Association (ENPAA)

22 Our Engagement Activity Department for Transport Brown Signs Task Force reviewing Brown Signs guidelines Providing advice supporting the introduction of new county boundary welcome signs (piloted in five areas) BIS LEPs/ EU funding streams Twice yearly briefings (DMO content needed)

23 Visitor Economy Forum Over 100 delegates attended, including attractions, destinations and LEPs. 100% satisfaction levels. Outcomes now available at RBS/Natwest relationship forged: Talking business support and lending Sponsoring next year s event Next VEF is 5 th December Express interest at conference@thetourismbusiness.com

24 Campaign activity Customer First! MPs meet the industry events

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