Tourism Update. Xavier Faux October 2017

Transcription

1 Tourism Update Xavier Faux October

2 Today s presentation Domestic and inbound tourism update Attractions Survey 2016 Domestic tourism to Wiltshire 2

3 Domestic and Inbound tourism: How are we doing? 3

4 Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 The last decade in domestic overnight tourism Trips (m) Domestic Overnight Tourism in England Rolling 12 Month Trend vs 2015 Holiday 0% VFR -9% Business -1% Source: GBTS 4

5 Latest Domestic Overnight Trip Results England, January May % All Trips Holiday +7% VFR -5% Business -7% Survey Record volume! Source: GBTS 5

6 Biggest YOY increase in 4+ night trips since 2009 (but short breaks still dominate) Trips (m) 35 Domestic Holiday Visits in England vs nights -2% nights +5% nights 4+ nights Source: GBTS 6

7 2016 was a record year for inbound tourism, with 4% more trips and 2% more expenditure than in 2015 Inbound Tourism to the UK ,000 30,000 20,000 10, m trips 22.5bn ,000 25,000 20,000 15,000 10,000 5,000 - Trips Spend Source: IPS 7

8 Latest Inbound Results UK, January July % All Trips Holiday +19% VFR +5% Business -3% EU +4% North America +21% Rest of World +18% Source: IPS 8

9 On balance it has been a positive summer for attractions Percentage of surveyed attractions reporting increased / decreased visitor numbers Sep 13 Sep 14 Sep 15 Sep 16 Jan 17 Apr 17 Jul 17 Sep 17 Increase Decrease Source: VE Business Confidence Monitor 9

10 On balance a positive summer for attractions but not quite as strong a performance as earlier in the year Percentage of surveyed attractions reporting increased / decreased visitor numbers Sep 13 Sep 14 Sep 15 Sep 16 Jan 17 Apr 17 Jul 17 Sep 17 Increase Decrease Source: VE Business Confidence Monitor 10

11 Annual Survey of Visits to Visitor Attractions 11

12 What is the Annual Survey of Visits to Visitor Attractions? A survey sent to all attractions in England to collect data on visitor numbers and other business performance metrics Is an official statistic Attractions self-complete the survey online at a dedicated website, via an link or via post about a third reply Aims to monitor trends in the visitor attraction sector and understand the dynamics of the sector 12

13 Visit number trends over time Attractions in England reported a 2% increase in visits in 2016 This is on a par with 2015, but is a slow down since post-olympics surge in 2013 and 2014 Slow down driven by decrease in visits to London attractions (-1%), with fall in overseas visits a likely contributor to this (-3%) 8 Annual % change in visits * -1 13

14 Most visited free & paid for attractions 2016 in the South West of England Bath Abbey & Stonehenge are the most visited free & paid for attractions. Strong increases for Poole Museum & The National Arboretum FREE PAID Rank Name of Attraction 2016 Visitors % Change Rank Name of Attraction 2016 Visitors % Change Bath Abbey (E) 10.0% 2 The Donkey Sanctuary (E) 3.6% 3 Salisbury Cathedral (E) 1.4% 4 Royal Albert Memorial Museum & Art Gallery - RAMM % 5 Poole Museum % 6 St John the Baptist, Cirencester (E) 0.0% 7 Arnos Vale Cemetery Trust (E) N/A 8 The Devon Guild of Craftsmen % 1 Stonehenge % 2 Roman Baths % 3 Eden Project % 4 Bristol Zoo Gardens % 5 Westonbirt, The National Arboretum % 6 Stourhead House and Garden % 7 Lynton and Lynmouth Cliff Railway % 8 Lost Gardens of Heligan % 9 Charmouth Heritage Coast Centre (E) 14.0% 10 Princetown Visitor Centre % 9 Kingston Lacy Estate (E) 9.1% 10 Tyntesfield % 14

15 Full list of published attractions and much more is available online 15

16 What about Wiltshire? 16

17 Satisfaction amongst visitors to Wiltshire Northumberland 59% x Newcastle 47% Wiltshire The Lake District 62% Scarborough 58% 97 50% Yorkshire Dales 55% York 58% England Blackpool x 44% Manchester 47% Peak District 54% 48% Liverpool 52% Birmingham 32% x Norwich 42% Gloucestershire 48% Stratford 49% Cambridge 31% Somerset 50% Cornwall 55% Plymouth 39% x Bristol 43% Torquay 47% Bath 49% Weymouth 42% Bournemouth The Cotswolds 49% Oxford 38% Wiltshire 50% 43% The New Forest 61% Isle of Wight 46% Brighton 35% London 52% Essex 44% x Kent coast 34% Overall satisfaction amongst visitors (VisitEngland Brand Tracker ) 17

18 Satisfaction amongst visitors to Wiltshire Northumberland 59% x Wiltshire Great Britain The natural environment 84% 81% Being welcoming and friendly 73% 74% Range of attractions and things to do 71% 67% Food & drink 70% 72% Its history and heritage 69% 71% Accommodation 68% 71% Customer service 68% 68% Ease of getting around 67% 69% Distinctive and authentic experience 62% 68% Value for money 60% 63% Wiltshire out performs the national average Wiltshire underperforms the national average Somerset 50% Cornwall 55% Plymouth 39% x The Lake District 62% Blackpool x 44% Liverpool 52% Bristol 43% Torquay 47% Manchester 47% Bath 49% Yorkshire Dales Gloucestershire 48% Weymouth 42% Newcastle 47% 55% Bournemouth Peak District 54% Birmingham 32% x Scarborough York The Cotswolds 49% Oxford 38% Wiltshire 50% 43% The New Forest 61% Isle of Wight 46% 58% 58% 97 Stratford 49% Brighton 35% Cambridge 31% London 52% Wiltshire 50% England 48% Norwich 42% Essex 44% x Kent coast 34% Overall satisfaction amongst visitors (VisitEngland Brand Tracker ) 18

19 Find Out More VisitEngland Research: Attractions Survey: 19