VisitEngland Business Support Update. Vicky Parr, VisitEngland Business Support Manager Tuesday 2 nd April 2019

Transcription

1 VisitEngland Business Support Update Vicky Parr, VisitEngland Business Support Manager Tuesday 2 nd April

2 Our Aims As the National Tourism Agency: VisitBritain: Market the nations and regions of Britain overseas to drive growth in international leisure and business tourism. VisitEngland: A focus on building world-class products, supported by distribution and marketing. 2

3 Business Support Team Ross Calladine Head of Business Support Vicky Parr Business Support Manager Hannah Lowe Business Support Executive Wednesday, April 10,

4 Wednesday, April 10, 2019 Main work streams Activities to drive the productivity and growth of tourism businesses in England Business Advice Hub Awards for Excellence Accessible Tourism Driving the productivity and growth of tourism businesses in England* Providing a voice for English tourism Making the UK the most accessible tourism industry in the world* *Helping to deliver against the Industrial Strategy Tourism Sector Deal 4

5 The national and local stats Footer Wednesday, April 10,

6 English overnight tourism in 2018 Inbound tourism England 2018 (Jan-September) Domestic overnight tourism England 2018 (January-November) 19bn 50.9bn Visits -7% Visits -3% Spend -10% Spend +1% Sources: Inbound tourism International Passenger Survey 2018; Domestic overnight tourism Great Britain Tourism Survey

7 Long-term growth for inbound tourism 34.3m inbound visits seen in 2017 this was a record for inbound tourism to England Visits (m) Inbound Volume of Visits, England Source: International Passenger Survey 7

8 Most visitors to East of England in were French Top 5 markets Visits, UK 2017 (millions) Top 5 markets Visits, East of England (annual avg ) (millions) France France USA Poland Germany Germany Irish Republic USA Spain Irish Republic Source: International Passenger Survey 8

9 Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 Oct-18 The last decade in domestic overnight tourism 55 Trips (m) Domestic Overnight Tourism in England Rolling 12 Month Trend 45 Holiday 35 VFR Business 5 Source: Great Britain Tourism Survey. Break in time series from 2016 onwards 9

10 Accommodation type preferences Accommodation type Hotel / motel 36% Guest house / B&B 5% Caravan or camping 12% Self catering (excl. caravan or camping) Friend s home, relative s home, second home, timeshare % of domestic overnight trips (all purposes) in England that involved staying in accommodation type % 35% Source: Great Britain Tourism Survey. 10

11 The strength of tourism in Norwich Between , there were an average of: 684 thousand domestic overnight trips of all purposes to Norwich each year These trips accounted for 126 million spend each year Including 257 thousand domestic holiday trips to Norwich each year These trips accounted for 59 million spend each year A volume of 11.6 million domestic day visits were taken to Norwich on average yearly between These trips accounted for 394 million spend on average each year Norwich Castle Museum & Art Gallery was the 11 th most visited paid attraction in the East of England in 2017 (both domestic and international visitors) 11

12 For more information: Wednesday, April 10,

13 The Industrial Strategy Wednesday, April 13 10, 2019

14 Context: The Industrial Strategy The aim of the Industrial Strategy is to boost productivity by backing businesses to create good jobs and increase the earning power of people throughout the UK with investment in skills, industries and infrastructure Ideas: encouraging the UK to be the world s most innovative economy People: ensuring good jobs and greater earning power for all Infrastructure: driving a major upgrade to the UK s infrastructure Business environment: guaranteeing the best place to start and grow a business Places: creating prosperous communities across the UK The Government has also sought partnerships with industry through Sector Deals, which intend these deals to present significant opportunities to tackle barriers to growth, boost productivity in specific sectors, further collaboration, and ensure high-quality jobs. 14

15 Context: The Tourism Sector Deal Led by Steve Ridgway, the industry underwent an in-depth consultation to determine what a tourism sector deal would look like. The consultation included 4 industry-led working groups, 300 responses, and 6 regional and national roundtables. The ideas were presented to the Tourism Industry Council in September 2017 and formally agreed, before a submission document was prepared by the BTA and presented to Government Consultation with Industry Final Bid Submitted Engagement with Government Government Confirms it will enter negotiation with the industry Additional Consultation with Industry Final Negotiations Finished 15

16 Ambitions: A boost in productivity of 1% - that would mean 12bn extra to the economy by The UK as the fastest growing destination in Western Europe by Huge skills uplift resulting in 70,000 additional jobs with a total of 3.8m with a job linked to tourism by A roll-out of Tourism Zones, making British product and destinations the most competitive in Europe. 16

17 Delivery: Tourism Zones: a new idea which would help bring together locations of real success, and areas that need more intervention. Productivity: a clear plan to extend the seasons, making British tourism product more efficient, for longer, and incorporating Business Visits & Events. Skills Campaign: a big, industry-led 10 year campaign to shift perceptions about tourism and hospitality jobs and to encourage more people to join the industry. Connectivity: a commitment to extending visas, improving surface access and transport, and facilitating digital connectivity. 17

18 Roadmap to a Deal Industry Leading on: Skills: Making tourism and hospitality a career for life Accessibility: Making the UK the most accessible tourism industry in the world Data: Sharing industry data to identify opportunities in new/emerging markets Accommodation: Increasing accommodation capacity On all of these points the Government require greater clarity on the industry s plans, including named companies willing to commit funds and resources, investment pipeline figures, and best practice case studies. Government Leading on: Connectivity Broadband & Digital Business Visits & Events Tourism Zones 18

19 VisitEngland s Business Advice Hub Footer Wednesday, April 10,

20 VisitEngland Business Advice Hub Easily navigate available business support Fully redesigned with improved signposting Easier navigation and updated content Connecting businesses with resources and key service providers Practical tips, legal obligations and local support County level local support finder Home of the new Inbound Tourism Toolkit Pre-start up Getting started Compliance Enhancing profitability Marketing Help me me explore options && feasibility Help me me start up up or or scale up up Make legal compliance easy Help me me grow my my business Help me me reach customers 20

21 VisitEngland s Business Advice Hub Wednesday, April 10,

22 VisitEngland Business Advice Hub Start your business Know your legal obligations Find funding Understand health & safety Make your business accessible Make your business sustainable Employ and manage staff Find training Get quality assessed Enter the Awards for Excellence Market your business Attract international visitors Local support finder 22

23 Taking England to the World Phase 1 Inbound Tourism Toolkit Helps to ready businesses for international visitors, including: Understanding Inbound Tourism Types of inbound travellers Cultural considerations How to get the most out of trade shows, educationals and familiarisation trips Creating engaging content Building an export plan Pick up a flyer; order a hard copy 23

24 Taking England to the World Phase 2 Trade Education training workshops from late March 2019 To bring alive the contents of our new inbound toolkit 6 key training modules: 1. Inbound tourism and cultural considerations 2. The travel distribution system 3. Promotional activity 4. Content 5. Digital marketing 6. The export plan 24

25 Fire Risk Assessment Tool To ensure your business complies with the Regulatory Reform Fire Safety Order 2005 you need to carry out a fire risk assessment. Our fire risk assessment tool is designed to give you: step-by-step guidance through your assessment Help you to identify risks form an action plan produce your written record 25

26 Regulation advice to drive growth Find out what applicable licences, safety requirements and how to legally market a business: Licences & Consents Marketing Guests Food & Drink Health & Safety Staff Business Management & Tax Hard copy available for purchase Tenth edition out in April

27 Making your business Accessible 27

28 Accessibility Guides A guide to help you market your business to those with accessibility requirements, e.g. wheelchair users people with hearing loss people with visual impairments people with mental impairments older people families with young children and more... The guide enables individuals with accessibility requirements, their family and friends to make informed decisions as to where to stay and visit in view of their requirements. 28

29 Quality Assessment Schemes Unlimited use of the VisitEngland Quality Rose marque in your marketing Support and advice from a highly experienced assessor, specific to your business, to help you improve and grow Free quarterly magazine packed with practical hints and tips Exclusive savings from a range of suppliers Eligibility for additional accolades such as Gold Awards or the coveted ROSE Award 29

30 Digital Marketing Toolkit Improve online presence by making the most of social media, improving website ranking and using analytics effectively: Managing websites Creating content Using Google products Maximising social media Working with digital channels 30

31 Find Local Support Enter your county Find your local Growth Hubs and Destination Organisations Contact them by - Website - Phone - - Twitter 31

32 English Tourism Week Wednesday, April 32 10, 2019

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35 VisitEngland Awards for Excellence Wednesday, April 35 10, 2019

36 Recognising the very best VisitEngland Awards for Excellence Highest accolade in English tourism An event 11th March celebrated 30th anniversary and launch a modernised competition for 2019/2020 Out-standing Contribution to Tourism Awards England s National Parks Tourism Superstar Award all nominees presented with a certificate, winner announced in ETW, 6 th April

37 2019/20 and beyond Consultation event held in October with local/ regional awards competition organisers Steering Group with seven local/ regional competition representatives meets this week Conversations ongoing with county-level DMOs in areas that do not currently hold an awards programme Outline timings: New competition launched: March 2019 Deadline for eligible local/ regional winners: April 2020 VE Awards event: June 2020 Wednesday, April 10,

38 For more information: Sign-up to our e-newsletter: Wednesday, April 10,

39 Vicky Parr Business Support Manager, VisitEngland Tel: Website: 39