MEMBERSHIP BENEFITS GUIDE 2017/18

Transcription

1 MEMBERSHIP BENEFITS GUIDE 2017/18

2 CHIEF EXECUTIVE OFFICER, DAMIEN KITTO WELCOMES YOU... The Adelaide Convention Bureau invites you to become a member of South Australia s peak industry body that markets our great destination to the world for conventions, meetings, exhibitions and incentive travel. The Bureau is a results driven team, which works closely with its members and key industry partners to attract business events each year. Confirmed business for 2016 / 17 represents 61,000 international and national delegates, which generates 261,000 bed nights and delivers $247m into the state s economy. The Bureau is committed to its members through regular communication and service to ensure members leverage the most from the marketing tools provided and the business leads generated. Membership is a mutual partnership and those that are pro-active and follow-up the opportunities presented benefit greatly from their Bureau membership. Marketing the destination is a collaborative approach, whereby members benefit by participating in targeted sales processes and many co-operative activities involving advertising, trade shows, sales calls, familiarisations and site inspections. The cornerstone of this activity is the Destination South Australia showcase. An investment in the Adelaide Convention Bureau will provide a range of measurable benefits to your business. These include accessing business opportunities flowing from the major conventions, conferences, incentives and meetings secured by the Bureau to increasing your business profile and building strategic alliances with other industry partners. Whether you are a small or large business, there is an investment level to suit your business objectives and budget. We invite you to speak with the Bureau membership team to explore becoming a member and join the diverse range of businesses that make up this dynamic and results driven sector. The Adelaide Convention Bureau looks forward to welcoming you as a member to work together to advance Adelaide and South Australia s position as a world leading business events destination. Damien Kitto Chief Executive Officer

3 ADELAIDE CONVENTION BUREAU... Is the peak industry body for attracting business events to Adelaide and to create new business opportunities for its members, introducing them to the lucrative business events market. The Bureau operates collaboratively with members to showcase the destination in a manner that is attractive to national and international business visitors alike. Such collaboration is built on trust and understanding and designed to produce reciprocal benefits from the shared investment. WHAT IS A BUSINESS EVENT? Business events are generally made up of meetings, incentive groups, conventions and exhibitions. MEETINGS: INCENTIVE GROUPS: CONVENTIONS: EXHIBITIONS: Gatherings in a commercial venue; with more than 15 persons; and with a common purpose. Reward programs that are attended by high achievers to recognise and further motivate participants for their performance within the organisation. Also referred to as conferences, an assembly of participants, with many local, interstate and international visitors. Most conventions will have some form of exhibition attached. Gatherings where suppliers display their products and services for trade and public exhibition purposes. KEY INITIATIVES AND SALES ACTIVITIES To drive new business and lead opportunities the Bureau applies the following activities: ADELAIDE DESTINATION MARKETING SALES CALLS HOSTED FAMILS & INDUSTRY SHOWCASES ATTEND & EXHIBIT TRADESHOWS CONVENTIONS ADELAIDE AMBASSADOR PROGRAM BIDDING ACTIVITIES As a result of sales activity find below the type and scale of business events that were hosted in Adelaide over 2016/17: NAME OF THE EVENT DELEGATES DATES Australian Wine Industry Technical Conference 1, Jul 2016 Cardiac Society of Australia & New Zealand Annual Scientific Meeting 1, Aug 2016 Land Forces Exposition 3, Sep 2016 International Nuclear Physics Conference Sep 2016 Australasian HIV & AIDS Australasian Sexual Health Conference Nov 2016 AusRAIL Annual Conference 1, Nov 2016 Events to be held: NAME OF THE EVENT DELEGATES DATES Endocrine and Diabetes joint conferences and meetings 2, & 2023 International Astronautical Congress (IAC) 4, Perfect China (Incentive) 3,000 Jun 2017 Land Forces Exposition 1, th Australian Dental Congress 3, Human Proteome Organisation Conference 1, Australian Physiotherapy National Conference 2, World Routes 3, World Fisheries Congress 1,

4 MAXIMISING YOUR MEMBERSHIP MEMBERSHIP IS A MUTUAL INVESTMENT The Adelaide Convention Bureau works to create new business opportunities for its members, introducing them to the lucrative conventions, meetings, exhibitions and corporate incentive travel markets. The Bureau operates collaboratively with members to showcase the destination in a manner that is attractive to national and international business visitors alike. Such collaboration is built on trust and understanding, and designed to produce reciprocal benefits from the shared investment. Current members include: accommodation providers venues meeting managers attractions retailers restaurants printers tour operators airlines other travel and transport service providers and more The Bureau is committed to helping all members receive the best possible return on investment, through the many opportunities and resources offered. Members are advised to invest the time necessary to advance opportunities to maximise their membership. NEW BUSINESS FOR THE DESTINATION The Adelaide Convention Bureau sources and identifies key business events and is a proactive bidder in encouraging national and international event organisers to select South Australia as their choice of destination. Members may be asked to provide information and proposals for inclusion in destination bid documents based on their client requirements. During and following successful bids, the Bureau facilitates direct member/client dialogue. SA BUSINESS EVENTS OPPORTUNITIES REPORT Members at Eat, Shop, Taste, Explore (E.S.T.E) category 3 level and above have access to the Bureau s SA Business Events Opportunities Report, which is a confidential list of all upcoming conventions, meetings, exhibitions and incentive groups confirmed to South Australia. The report is a powerful resource allowing members to market and promote their business to event organisers that have requirements to satisfy. BUSINESS REFERRALS Business referrals are enquiries regarding member services and products from clients who have already committed to holding their event in South Australia. This is a vital Bureau function and one that delivers important benefits to its members. Based on the request, the Bureau will qualify the opportunity and present appropriate solutions to the client. In all cases direct member contact is promoted and members are kept fully updated as to the outcome. FAMILIARISATION PROGRAMS / SITE VISITS Adelaide Convention Bureau members are offered the opportunity to participate in familiarisation programs and site visits conducted by the Bureau, based upon the level of membership category. Hosted clients can include; association and corporate key decision makers, professional conference Organisers and the media. Such initiatives present a prime opportunity for members to showcase their product. NETWORKING Networking with other Bureau members and key industry partners is a proven successful way of generating contacts, partnerships and often potential business. The Bureau provides numerous networking opportunities for members such as Business Hours, breakfasts, lunches and the premier event, Destination South Australia. All networking events are well attended, including Business Hours that attract more than 200 members and industry partners.

5 CO-OPERATIVE MARKETING ACTIVITIES PLANNER S GUIDE The Adelaide Convention Bureau produces the primary business events publication for Adelaide and South Australia, promoting business event facilities, products and services. The Planner s Guide is a must have for event planners and clients locally, nationally and internationally. The digital guide is available at Destination SA and distributed to qualified convention, conference, exhibition and incentive buyers in Australia, New Zealand, Asia, United Kingdom and Europe. The guide is produced annually and offers members the opportunity to advertise and secure a position at the forefront of potential business. TRADESHOWS The Bureau attends major tradeshows both nationally and internationally to promote the state and create further business opportunities for its members. Members are encouraged to invest in attending selected tradeshows with the Bureau and other Team Adelaide members. Examples of tradeshows attended by the Bureau include: AIME (Asia Pacific Incentive & Meetings Expo) - Melbourne. PAICE (Pacific Area Incentives & Conventions Expo) - New Zealand. IMEX (Incentives & Meetings Expo) - Germany, Europe. Australian Association Forum. Dreamtime (Incentives Expo). Various international missions arranged by Business Events Australia (e.g. China, South East Asia and New Zealand). ADELAIDE CONVENTION BUREAU WEBSITE The Bureau website is informative, media rich and designed as a landing site for all Bureau marketing activity. Each member has an exclusive web listing with company description and contact details, allowing potential clients and delegates to search through relevant member products and services. Most importantly, members have access to an exclusive Member s Only area on the Bureau website. The website provides access to online opportunities such as: Access to sales leads. Opportunity to provide proposals for event bids. Access to the SA Business Events Opportunities Report. MEMBER TRAINING WORKSHOPS The Bureau conducts bi-monthly workshops in order to provide informative training about Bureau services, submitting proposals (Simpleview Partner Interface Program), how to maximise on membership and advise of any updates or new initiatives. The Membership Team also conducts free personal tutorials within workplaces to individuals or groups. PUBLIC RELATIONS The Adelaide Convention Bureau works closely with public relations agency Foster Hill PR in an effort to further enhance the profile of the Bureau and the South Australian business events industry. The Bureau is pleased to discuss ways to support members through selected media and Business Events Australia trade. BUREAU BUSINESS E-NEWSLETTER Adelaide Convention Bureau members and key industry partners receive the Bureau Business e-newsletter each month, providing information on industry trends, Bureau activities and achievements. This provides a platform and effective marketing tool for members to promote any news and developments to other members and key industry partners, which may be based locally, interstate or overseas.

6 MEMBERSHIP APPLICATION 2017/18 CONTACT NAME: Registered Business Name: ABN: Billing Address: Name of Primary Contact: Telephone: Facebook: Twitter: Instagram: Website: CATEGORY 1 STRATEGIC PARTNER POA (please contact the Bureau directly) CATEGORY 2 PREMIER CONFERENCE PROFESSIONAL Tier A - $5,600 Tier B - $2,800 PREMIER ACCOMMODATION Tier A - $9,800 (200+ Rooms) Tier B - $4,900 ( rooms) Tier C - $2,760 (100 rooms or less) CATEGORY 3 EAT, SHOP, TASTE, EXPLORE (E.S.T.E.) CATEGORY 4 $1,400 * Regional products and services receive a 50% discount on member categories CONNECT $700 COMPANY DESCRIPTION The company description is accessible for clients on the Bureau website and for internal purposes. Please provide your allocated word description as per your membership category. (Please refer to the membership matrix) It is very important this information you provide markets your organisation in the best possible way and can be forwarded as a word document or via with your application form.

7 CONDITIONS OF MEMBERSHIP I, the representative for the above mentioned organisation applying for membership of the Adelaide Convention Bureau, declare that: 1: The company will not enter in any business or activities which may bring the Adelaide Convention Bureau or the tourism and business events industry into disrepute. 2: Our organisation observes all Local, State and Federal Statutory obligations including licences and permits. 3: We acknowledge the Board of Directors of the Adelaide Convention Bureau reserves the right to decline any application for membership at its discretion and reserve the right to nominate the level of membership it deems appropriate for the type of business conducted by the applicant. 4: All benefits offered by the Adelaide Convention Bureau are non-transferable and the organisation will not utilise the benefits of this membership for third party marketing. 5: If required, our organisation is able to provide a copy of the business registration certificate and current public liability insurance. PRIVACY - The Adelaide Convention Bureau respects your rights to privacy and complies with the Privacy Act The information being collected on this form will be used for the primary purpose of directing business opportunities to you. As such your contact information will be disclosed to the general public, potential clients and Bureau members. Should you have any questions regarding the Adelaide Convention Bureau Privacy Policy or wish to view any personal information held, please contact the Bureau on (08) APPLICATION CHECKLIST Please send your company description via or word document Include a copy of Business Registration Certificate and Public Liability Insurance Policy Membership fees to be paid by: EFT ANZ Account (please quote invoice number or membership name for reference purposes) Visa or Mastercard only Card No: Expiry Date: Card Holders Name: Card Holders Signature: Please send a tax invoice for my chosen level of membership Name: Signature: Position: Date: PLEASE THIS FORM TO: Darren Baynes - Industry and Engagement Manager darren@adelaideconvention.com.au Adelaide Convention Bureau Phone: (08)

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