DUBAI SHOWCASES BUSINESS EVENTS EXCELLENCE AT IMEX FRANKFURT

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1 PRESS RELEASE DUBAI SHOWCASES BUSINESS EVENTS EXCELLENCE AT IMEX FRANKFURT Dubai demonstrates the strength of its world-class infrastructure and business events industry at major trade show Dubai Business Events brings major presence to IMEX Frankfurt, with Emirates, Jumeirah Group and Expo 2020 Dubai among 24 partners co-exhibitor Agenda previews upcoming developments in the city, including the 57 th edition of ICCA Congress this year Dubai, United Arab Emirates. 16 May 2018: Dubai Business Events (DBE), the city s official convention bureau and a division of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), has been showcasing Dubai s dynamic business events offering and services to more than 9,000 international meetings, events, and incentives industry professionals at IMEX Frankfurt, which is taking place at Messe Frankfurt from May. Alongside its co-exhibitors, DBE is showcasing the latest developments in Dubai s world-class offerings which include state-of-the-art facilities, infrastructure and the city s renowned hospitality sector, further cementing the city s status as a major business events destination. The bureau is also

2 previewing key plans and activities currently in the pipeline for the year ahead, demonstrating a strong focus on transforming Dubai into a global knowledge hub. DBE has brought 24 stakeholders and partners to the global trade show as co-exhibitors, including Emirates Airline, Expo 2020 Dubai and Jumeirah Group, offering a holistic view of Dubai s business events infrastructure as the city engages with the industry on the international stage. Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said: IMEX offers an invaluable opportunity for the city and its stakeholders to communicate directly with meeting planners and business events organisers from Europe and around the world. With such a wide reach, the industry event acts as an ideal platform to support our ambitious Tourism Vision 2020 of bringing 20 million visitors a year to the city by Business events also play a crucial role in our city s transformation into a global knowledge hub and, through our participation at events such as IMEX, we are focused on strengthening Dubai s reputation as a leading business events destination and further increasing business visitation to the city. Expanding on these efforts, DBE continues to successfully host global activities, including immersive roadshows hosted in markets around the world, which create a unique platform to meet and engage

3 with decision makers and executives in the meetings, associations and events industry. So far, DBE conducted roadshows across Europe, China, Southeast Asia and North America, while a number of future missions are planned to take place across India, Northeast Asia, the UK, Scandinavia and Russia over the course of the year. The roadshows strengthen Dubai s visibility, as well as educate attendees on the city s resources, opportunities for knowledge sharing, and the strong bidding assistance that Dubai Business Events offers to organisations and associations alike. DBE will also participate in other major trade shows in 2018, including The Meetings Show in London and IBTM World in Barcelona. Steen Jakobsen, Director, Dubai Business Events said: We ve had another strong start to the year following on from our successes and milestone achievements in As the city continues to progress towards becoming a global knowledge hub, the business events industry is playing a crucial role to support Dubai s journey in this direction. This year, Dubai is hosting the ICCA Congress for the first time in the Middle East, a testament to the growth this city has experienced and its emergence as a business events leader. Through a steady programme of activities, including our participation at IMEX Frankfurt, we look forward to creating abundant opportunities for our stakeholders to communicate with industry players from around the globe and achieving new heights of success in the business events industry.

4 The 57th edition of the ICCA Congress, a leading conference industry event, is set to take place in Dubai from November. It will see the gathering of meeting industry professionals from all over the world to discuss key challenges and opportunities within the business events industry. Dubai is also set to host a number of other significant business events this year, including; the World Cardiology Congress, the Baby Care Annual Incentive, as well as the Amway Russia Annual Incentive. -Ends- NOTES TO EDITORS About Dubai Business Events the Official Convention Bureau Dubai Business Events (DBE) the Official Convention Bureau, aims to further develop and increase Dubai's share of the international business events market in order to grow economic development, jobs and knowledge creation in the emirate. DBE s main goal, as a division of Dubai Tourism, is to establish the Emirate as a premier business event destination by helping organizers of international meetings, incentives, congresses and exhibitions plan and manage every aspect of their event. As a member of BestCities Global Alliance DBE aim to deliver the world's best service experience for the meeting industry. About Dubai s Department of Tourism and Commerce Marketing (Dubai Tourism) With the ultimate vision of positioning Dubai as the world s leading tourism destination and commercial hub, Dubai Tourism s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai s tourism sector. It markets and promotes the Emirate s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment. For further information, please contact: Dubai Tourism [+971] [+971]

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