Brand Management Marketing Strategy Content Marketing Advertising Merchandising Customer Engagement

Transcription

1 Lewisville, TX Brand Management Marketing Strategy Content Marketing Advertising Merchandising Customer Engagement Results-focused Leader Well-rounded marketing and brand management career with proven expertise within digital marketing, advertising, healthcare, technology, and travel industries. Demonstrated success leading initiatives for overall brand image enhancement at all levels of customer impact. Proven Record Over 10 successful years in the marketing management field. Lead projects from concept through delivery to drive revenue opportunities and enhance overall brand image. Skilled in project management with a proven record of meeting and exceeding company objectives. Successful leader that excels at building results-oriented, cross-functional teams, creating innovative solutions, identifying channel opportunities, digital marketing engagement, vendor selection and streamlining policies and operations. Strategic thinker who is also proficient in solving problems, designing and implementing solutions and managing multiple complex projects under tight deadlines. td Brand Consultants Brand Strategist July Present Your brand promise brought to life. Create, supervise and implement brand solutions for various clients; Health Alliance for Austin Musicians, Southwest Airlines, Ronald McDonald House Charities of Central Texas, Karnik Institute, Nationwide Cheer and Dance, Sugar & Paris Boutique, AMC Yoga Therapy, to name a few. Includes: branding and content strategy, logo development, graphic design, community management, brand standards and guidelines development, web design, advertising, marketing communications, and digital/social media engagement. Sales and marketing projects digital marketing, brochures, advertising and community awareness, facility tour videos, photography, conference and presentation support, premium materials. Centre for Neuro Skills Brand Manager July 2009 December 2014 Created strategic brand direction, creative development, coordination and execution for an updated brand solution that included: CNS logo extensions - website inclusion, breadth, tagline, 30th and 35th anniversary, CNS Innovations, Presidents Award Club, Rapid Referral Corporate-wide branding solutions - stationery, business cards, personalized e-signatures, PowerPoint templates, internal videos, website alignment, corporate collateral, and brand standard guidelines Sales and marketing projects - brochures, advertising and community awareness, facility tour videos, photography, conference support, seminar and presentation support, premium materials, online and social media engagement Facility branding - image and design direction, bilingual signage, CNS HeART Gallery, vehicle branding, staff uniform standards and guidelines Leadership included hiring, training and managing a Public Relations Specialist while managing projects within various work groups at CNS, all with the goal of elevating the CNS experience

2 Southwest Airlines Marketing Manager, Airport/In-flight Merchandising March July 2008 Sr. Specialist, Airport Merchandising March 1999 March 2000 Created brand standards and airport standards team to implement complete Southwest Airlines branded airport customer experience within 64 airports Spearheaded teams from within company properties, facilities, and advertising departments, advertising and design agencies, and multiple airport management to maximize SWA marketing opportunities, update merchandising guidelines, and implement brand standards Developed, supervised and implemented integrated marketing messages that included photo shoots, commercials, airport murals, promotional events, and large marketing and advertising campaigns Created and implemented Southwest messages and overall positioning of brand efforts within SWA airports. Created and managed weekly content marketing/promotional calendar. Developed and implemented the annual integrated brand management/airport merchandising calendar and Airport Standards Guide Lead agencies in creation of Southwest Airlines messages and overall positioning of brand efforts within the scope of the in-flight experience. Significantly reduced marketing costs by utilizing partnerships with Coke, Kraft, and Sea World allowing for an enhanced in-flight experience. Education University of Arkansas - Little Rock Business Communications Creative portfolio next page

3 Centre for Neuro SKills Brand Positioning Corporate Identity Logo System Tag Line Implementation Brand Extensions CENTRE FOR NEURO SKILLS N EURO REHABILITATIO N SPECIALIST Brain Stormers page 1 of 16

4 Centre for Neuro SKills Brand Positioning Brand Standards Guide page 2 of 16

5 Centre for Neuro SKills Brand Positioning Corporate Identity Paper System E Signature Ellen Katomski MA, CDMS, CCM, CBIS Vice President - Clinical ekatomski@neuroskills.com Fax 1320 W. Walnut Hill Lane Irving, TX Centre for Neuro Skills is dedicated to pursuing and advancing the best in clinical care, education, and research for patients with brain injury. We re the bridge to a meaningful recovery. page 3 of 16

6 Centre for Neuro SKills Customer Contact Branding Patient Facilities Branding Transportation Graphics Facilties Graphics page 4 of 16

7 Centre for Neuro SKills Promotions Electronic Communications page 5 of 16

8 Centre for Neuro SKills Promotions Youtube Channel Informational Videos page 6 of 16

9 Centre for Neuro SKills Advertising A leader in postacute brain injury rehabilitation for over 30 years. Online Advertising The Bridge to a Meaningful Recovery. page 7 of 16

10 Centre for Neuro SKills Advertising Print Advertising A brain injury doesn t have to be a disability. In each patient we only see capability, viability, possibility, mobility, sustainability, ability. For over 30 years Centre for Neuro Skills (CNS) has been recognized as an experienced and respected world leader for providing intensive postacute community based brain injury rehabilitation. With facilities in California and Texas, CNS specially-trained staff offers outcome driven medical treatment, therapeutic rehabilitation and disease management services for individuals recovering from acquired and traumatic brain injury. We re the bridge to a meaningful recovery. For additional information about Centre for Neuro Skills, please visit us at neuroskills.com or call us at Kick off, drive, lateral motion, touchdown and score have a whole different meaning with us. For over 30 years Centre for Neuro Skills (CNS) has been recognized as an experienced and respected world leader for providing intensive postacute community based brain injury rehabilitation. With facilities in Texas and California, CNS specially-trained staff offers outcome driven medical treatment, therapeutic rehabilitation and disease management services for individuals recovering from acquired and traumatic brain injury. We re the bridge to a meaningful recovery. For additional information about Centre for Neuro Skills, please visit us at neuroskills.com or call us at The Bridge to a Meaningful Recovery page 8 of 16 For over 30 years Centre for Neuro Skills (CNS) has been recognized as an experienced and respected world leader for providing intensive postacute community based brain injury rehabilitation. With facilities in California and Texas, CNS highly trained staff offers outcome driven medical treatment, therapeutic rehabilitation and disease management services for individuals recovering from acquired and traumatic brain injury. For additional information about Centre for Neuro Skills, please visit us at neuroskills.com or call us at

11 Centre for Neuro SKills Advertising Collateral page 9 of 16

12 Southwest Airlines Customer Contact Branding BWI International Airport Ticket Counter Gate Branding Monitor Graphics Curb Side Check In Counter Jet Bridge Branding page 10 of 16

13 Southwest Airlines Customer Contact Branding New Product Development/Launch Gate of the Future, New Boarding Procedure Gate Area Power Stations, Boarding Sequence Columns and Boarding Information Monitors Business Seating with Power Ports page 11 of 16

14 T R AC EY HA RR IS Southwest Airlines Customer Contact Branding Airport Standards Guide QUEUING AREA TICKET COUNTER AREA L A R G E T I C K E T C O U N T E R E-T I C K E T S I G N A G E G U I D E L I N E S POINT OF SALE GUIDELINES BUILT-IN FLIGHT SCHEDULE/I.D. TAG HOLDER E-TICKET kiosk FLIGHT SCHEDULE HOLDER WN901 I.D. TAG HOLDER WN900 Podium counter top Podium counter top CONTRACT OF CARRIAGE SIGN WN929 Both sidewalls of bagwell every podium STANCHION POST AND BELTS See queuing guidelines COMPONENTS KIOSK OVERHEAD FLIPPER SIGN Over each 2 unit terminal for self-service E-ticket kiosk for boarding passes only 2 SIDED 14 X 22 SIGN 6 ft. stanchion frame Entrance of queue for Express E-ticket kiosk KIOSK OVERHEAD FLIPPER SIGN Over each 2 unit terminal for Express E- ticket kiosk and baggage check 2 SIDED 14 X 22 SIGN 6 ft. stanchion frame Entrance of queue for self-service E-ticket kiosk OVERHEAD SIGNS VARY IN SIZE. PLEASE PROVIDE EXACT MEASUREMENTS WHEN ORDERING. KIOSK PODIUM WITH TURRET TOP Standard single position ticket counter podium INLINE E-TICKET KIOSK Standard 2 position kiosk TICKET COUNTER SHELL Standard 2 position ticket counter podium CONTRACT OF CARRIAGE SIGN WN929 Both sidewalls of bagwell every podium TICKET COUNTER BACKWALL TO ORDER SIGNS: Please refer to QUEUING AREA DIRECTIONAL SIGNAGE order page 09/2006 KIOSK DIRECTIONAL SIGNAGE 09/2006 E-T I C K E T K I O S K ITEMS AVAILABLE THROUGH Facilities_MaintenanceRequest@wnco.com KIOSK SIGNAGE GUIDELINES E-TICKET E-TICKET SELF-SERVICE SELF-SERVICE Boarding Boarding Passes Passes Only Only No No Baggage Baggage CheckCheck E-TICKET SELF-SERVICE Boarding Passes Only No Baggage Check ESK0013 ESK0014 ESK x 7 VERTICAL BANNER 2.25 x 7 VERTICAL BANNER 2.25 x 7 BANNER STAND FOR USE WITH ESK0013 & ESK0014 (STAND CAN BE BOTH SINGLE-SIDED OR 2-SIDED) E-TICKET SELF-SERVICE Boarding Passes Only No Baggage Check E-TICKET E-TICKET E-TICKET SELF-SERVICE E-TICKET SELF-SERVICE E-TICKET SELF-SERVICE SELF-SERVICE Boarding Passes Boarding OnlyPasses No Baggage Only No Check Baggage Check REMOTE KIOSK POLE TOPPER 39.5 x 11.5 Slide in remote kiosk topper Boarding Passes Boarding Only Passes Only No Baggage Check No Baggage Check E-TICKETE-TICKET KIOSK SIGN 14 x 8 Slide in magnetic holder on top of individual touch screen kiosk SELF-SERVICE Boarding Boarding Passes Passes Only Only KIOSK BANNER 2.25 x 7 Banner w/stand Right or left of kiosk depending on available space. Arrow pointing toward kiosk 14 x 8 KIOSK SIGN SELF-SERVICE E-TICKET SELF-SERVICE Boarding Passes Only No Baggage Check NoBoarding No Baggage Baggage Check Passes Check Only No Baggage Check 14 x 8 KIOSK PLEXIGLASS SIGN HOLDER WITH MAGNETIC BASE FOR USE WITH ESK0017 Boarding Passes Only No Baggage Check E-TICKET SELF-SERVICE SELF-SERVICE Boarding Passes Only Boarding Passes Only No Baggage Check No Baggage Check ESK0018 ESK0017 E-TICKET E-TICKETE-TICKET SELF-SERVICE SELF-SERVICE SELF-SERVICE Boarding Passes Only No Baggage Check KIOSK BANNER 2.25 x 7 Banner w/stand Right or left of kiosk depending on available space. Arrow pointing toward kiosk E-TICKET SELF-SERVICE Boarding Passes Only No Baggage Check ESK x 11.5 REMOTE KIOSK POLE TOPPER page 12 of 16 TO ORDER SIGNS: Please refer to KIOSK DIRECTIONAL SIGNAGE order page To ord er, e- m a i l Fa c i l i t i es _ M a i nten a ncerequ n co.co m 09/ /2006

15 2008 Southwest Airlines Co. TM 2008 Southwest Airlines Co Southwest Airlines Co. TM TM TM Southwest Airlines Advertising STEP 1: PURCHASE TM BUSINESS SELECT. Business Select Product Launch: Print Campaign Product Promotion & Brand Advertising: Jet Bridge Posters STEP 2: RELAX. Experience Business Select See your Customer Service Agent for more information. Fully refundable ticket. Seats limited and may not be available on every fl ight. hard day? you deserve Business select. Find out more at southwest.com Fully refundable ticket. Seats limited and may not be available on every flight. hard day? you deserve Business select. Find out more at southwest.com hard day? you deserve Business select. Find out more at southwest.com Fully refundable ticket. Seats limited and may not be available on every flight. Fully refundable ticket. Seats limited and may not be available on every flight. 2004, 2007 Southwest Airlines Co. Thank you s are bigger when you give our southwestgiftcard Southwest Airlines Co. Next time you want to give them something special, give them a southwestgiftcard ṬM Just be prepared for the overwhelming response you ll get in return. Available at southwest.com. With more flights to more places than ever before, Southwest Airlines is taking low fares farther. page 13 of 16

16 Southwest Airlines Promotions NBA Co-Branded Contest SLAM DUNK ONE Sweepstakes Baggage Service Product Launch Bags To Go cruise ship to airport baggage valet service page 14 of 16

17 Southwest Airlines Advertising In-Flight Merchandising & Advertising page 15 of 16

18 Southwest Airlines Corporate Communications Annual Report page 16 of 16