Visitor Services Update October Market Street Guest Services
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1 1 MONTHLY REPORT MONTH: OCTOBER 2016 Visitor Services Update Market Street Guest Services The Woodlands Mall Guest Services OCTOBER ,894 guests 6,019 guests 2016 YTD 23,527 guests 67,033 guests YTD Unique Texas Visits 5,199 guests from 279 Texas zip codes 13,506 guests from 630 Texas zip codes YTD Unique State Visits 769 guests from 53 other US States, districts and territories 1,356 guests from 53 other US States, districts and territories YTD Unique 426 guests from 66 1,793 guests from 93 countries Country Visits YTD Undetermined Visits countries 17,133 guests did not share their zip code 50,378 guests did not share their zip code 8, visitors were tracked in visitor bags distributed relocation packets distributed Staff Aided In: The Texas Self Storage Conference at The Woodlands Waterway Marriott
2 2 Hotel Occupancy Tax Overview 2016 Hotel Occupancy Tax Report 2016 Budget Actual 2016 JAN $ 538, $ 459, FEB $ 666, $ 620, MAR $ 736, $ 692, APR $ 870, $ 700, MAY $ 855, $ 739, JUN $ 973, $ 830, JUL $ 857, $ 678, AUG $ 837, $ 576, SEP $ 789, $ 634, OCT $ 872, $ 633, NOV $ 921, DEC $ 728, TOTAL $ 9,647, YTD $ 7,997, $ 6,564, HOT Comparisons 3 Year Data JAN $ 398, $ 484, $ 459, FEB $ 487, $ 583, $ 620, MAR $ 619, $ 659, $ 692, APR $ 636, $ 752, $ 700, MAY $ 607, $ 672, $ 739, JUN $ 788, $ 773, $ 830, JUL $ 577, $ 678, $ 678, AUG $ 541, $ 661, $ 576, SEP $ 598, $ 610, $ 634, OCT $ 679, $ 648, $ 633, NOV $ 768, $ 695, DEC $ 576, $ 595, TOTAL $ 7,280, $ 7,816, YTD $ 4,115, $ 4,604, $ 6,564, % change 5.17% down 6.35% up 5% up 7% down 10% up 7.4% up 0% 12.9% down 3.98% up 2.4 % down Comparable to 2015 Source: The Woodlands Township Occupancy (%) 15-Oct 16-Oct ADR (in $) 15-Oct 16-Oct RevPAR (in $) 15-Oct 16-Oct Source: Smith Travel Research Report
3 3 Meetings, Connections & Fostered Relationships #TryTheWoodlands at Ride Cycle October 2 CVB Special Board Meeting October 5 Albuquerque Hot Air Balloon Festival October 6-8 TTIA Travel Summit, Houston October Dinner with Texas Monthly October 10 Memorial Herman s In The Pink Luncheon October 14 Dick s Sporting Goods Grand Opening Celebration October 18 Healthcare Tourism Meeting October 19 Inspire Film Festival Meeting October 19 Lunch and site tour with Embassy Suites October 19 Quarterly report presented to Township BOD October 20 The Woodlands Leadership Speaker Series Luncheon October 21 DMAI Webinar: Tourism Master Planning October 25 Lunch with Hyatt Place October 26 Lunch with Shannon Wilson, TCWMP October 27 Welcome speech at LMC Conference October 28 Lunch with Travel Spike representative October 31 Ride Indoor Cycling The Courtyard Marriott Restaurants and Merchants Promoted through CVB Channels in October Schilleci s New Orleans Kitchen The Residence Inn The Woodlands/Lake Front Circle CRU Food & Wine Bar The Fairfield Inn & Suites Houston The Woodlands Elaine Turner Market Street The Residence Inn Houston The Woodlands/Market Street Levure Bakery & Patisserie Local Pour Drury Inn and Suites Houston The Woodlands Fielding s Local Kitchen + Bar Black Walnut Café The Cynthia Woods Market Street The George Mitchell Mitchell Pavilion Nature Preserve Del Frisco s Grille Escalante s Fine Tex-Mex Waterway Square Grub Burger Bar The Counter Benihana Genghis Grill Fogo de Chao Jasper s America s Yucatan Taco Stand DIMASSI s Mediterranean Buffet The Woodlands Waterway Marriott Hotel & Convention Center Embassy Suites by Hilton The Woodlands at Hughes Landing The Westin at The Woodlands Best Western Plus The Woodlands Hilton Garden Inn Houston/The Woodlands Candlewood Suites Houston (The Woodlands Hyatt Centric The Woodlands Courtyard Houston The Woodlands Hyatt Place Houston/ The Woodlands The Woodlands Resort & Landry s Seafood Mi Cocina Conference Center Riva Row Boathouse The Woodlands Mall Waterway Cruisers Tommy Bahama
4 4 Events That Occurred in October Market Street Fall Concert Series The Woodlands Farmer s Market The Woodlands Car Club Cars & Coffee for a Cause Concert in the Park Hocus Pocus Pops Memorial Hermann 10 for Texas Live at Night Prophets of Rage Trick or Treat Trail Presented by Wells Fargo Flight of the Conchords Rock the Row Market Street s Pumpkin Patch The Wicket Wonderland Family Carnival Scuderia Exotic Car Show Majic Under the Stars with Cameo Class Act Productions presents OLIVER! The Haunting at Bear Branch Luke Bryan Run for Hope Events Coming in November Rock The Row The Woodlands Farmer s Market Photos with Santa at The Mall The Woodlands Car Club Houston Family Magazine Fall Fun Fest The Cynthia Woods Mitchell Pavilion s 21 st Annual Children s Festival Market Street Tree Lighting Junior League 2016 Holiday Market Santa at Market Street Scuderia Exotic Car Show The Ice Rink Lighting of the Doves The Woodlands Township Veterans Day Tribute
5 5 Advertising Efforts October Prince Media E-blast
6 6 TripInfo.com Fall 2016 Convention South Left: Texas Journey Magazine Sept 2016 Dec 2016 Right: Dallas Cowboys Online Sept 2016 Dec 2016
7 7 Live At Night The Woodlands Villager The Woodlands Community Magazine The Villager Woodlands Online Newsletter
8 8 Google Analytics Sessions Traffic Type 44% 8% 47% Mobile Desktop Tablet 21% 18% 25% Organic (Search Engine) Referral (User Directed From Another Site) Direct (User Entered URL) Social Media Analytics Facebook: 9,817 Total Page Likes 146 Page Likes This Month 65,567 People Reached 1,514 Post Engagement 61 Page Views 49% 571 sessions on VisitTheWoodlands.com came from some form of social media this month of social referrals to VisitTheWoodlands.com are trafficked by TWCVB s Facebook page
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