Council MONTHLY REPORT

Transcription

1 Council MONTHLY REPORT DEPARTMENT: CVB MONTH: October 2016 VISITORS CENTER In the month of October the Visitors Center registered a total of 127 visitors: 103 from Texas; 24 from out of state. The following is a snapshot of activity: 39 requests for local information and/or directions; 4 inquiries about the Visitors Center; 3 requests for promo items; 5 requests for police assistance; 2 requests for voting information/polling site; 6 inquiries for brochures of other cities in Texas. The graph below shows month over month visitor center traffic comparisons for the current and previous three fiscal years. Traffic for October, FY is up from last year s numbers, but didn t reach the numbers attained in FY Visitor Center Traffic Totals Year Over Year Page 1

2 HOTEL OCCUPANCY TAX The table and graph below show comparisons for hotel occupancy tax receipts for stays in September reported in October. As shown, receipts are up 12.65% over the same month in Hotel Report FY FY OCT 90, , NOV 107, DEC 95, JAN 76, FEB 89, MAR 100, APR 99, MAY 95, JUN 116, JUL 97, AUG 79, SEPT 92, The table and graph below show comparisons for hotel occupancy tax receipts over the past four fiscal years. Increases have occurred every year, month to month with the exception of February, April, May in , and April-September in Decreases are shown in red. Hotel Receipts - Five Year Comparison FY FY FY FY FY OCT 56, , , , , NOV 76, , , , DEC 56, , , , JAN 50, , , , FEB 66, , , , MAR 73, , , , APR 86, , , , MAY 76, , , , JUN 87, , , , JUL 71, , , , AUG 76, , , , SEPT 68, , , , Page 2

3 The table below show tax receipts for individual hotels. Homewood Suites Hampton Inn Clarion Suites Monthly Hotel Comparison La Quinta Inn America's Best Value Inn Days Inn TownePlace Suites Holiday Inn Courtyard Marriott OCT 16, , , , , , , , , , NOV - DEC - JAN - FEB - MAR - APR - MAY - JUN - JUL - AUG - SEP - Total 16, , , , , , , , , , Total Page 3

4 The table below shows receipts by hotel for stays in September, reported in October, compared to last fiscal year. The pie chart shows the market share for each hotel. Comparison of September Hotel Reported in October Homewood Suites 17, , TownePlace Suites 16, , Hampton Inn 12, , La Quinta Inn & Suites 10, , Clarion Suites 4, , Days Inn 6, , America's Best Value Inn 1, , Holiday Inn 14, Courtyard Marriott 21, , Total 90, , HOTEL UPDATES The following provides an update on the status of new or potential hotels: Name Location Rooms Stories Owner Target of Completion Home2 Suites 223 David Vetter Hotel Ventures February 2017 Staybridge David Memorial Thind Hotels TBD Cambria Tamina Choice Hotels TBD Aloft David Memorial Starwood Hotels TBD Even Hotel David Memorial IHG TBD STR (Smith Travel Research) tracks supply and demand data for multiple market sectors, including the global hotel industry. Occupancy, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR) all had an increase from 2015 for the month of October, with the exception of Occupancy for the week of October 2, 2016 and Occupancy, ADR and RevPAR for the week of October 9-15, STR weekly United States hotel results for October: Week Occupancy Occupancy Change from 2015 Average Daily Rate Average Daily Rate Change from 2015 Revenue Per Available Room Revenue Per Available Room Change from 2015 Oct % -1.0% $ % $ % Oct % $ % $ % Oct % 2.6% $ % $ % Oct % 8.1% $ % $ % Page 4

5 INFORMATION, ACTIVITIES AND EVENTS CVB Social Medial Followers Below is the current count of followers on all three social media platforms. Staff plans to track these follower increases month by month. Facebook: 110 Twitter: 1,007 Instagram: 346 TBTA Golf Sponsorship The CVB sponsored the 2016 TBTA Annual Charity Golf Tournament on October 18 th, hosted at the Black Horse Golf Club. The sponsorship included one corporate foursome, a 30 second commercial spot to run during the event in the clubhouse and logo on the scoreboard, logo golf towels to handout, and recognition on the TBTA homepage until the next tournament. The attendees included decision makers for companywide travel. CVB in the News Expedia tweeted out an article on the Do s and Don ts of Working with OTA s which recognized the CVB. Some folks believe paid tactics are only for the big players, which is simply not true. Even smaller hotels and inns can consider paid tactics such as Travel Ads on Expedia, for example, which is a cost-per-click type of campaign. For destinations it works fairly well in co-op travel ads with hotels. For Shenandoah, Texas, which is a small destination outside Houston, Shenandoah CVB got some traction promoting their area and hotel partners with limited resources. Other News Travel Weekly shared an article on Word-of-Mouth Marketing Inspires more Travelers than Social Media. The article stated that According to the survey results, which broke down respondents answers into two broad categories, millennials and non-millennials, word of mouth remained the top way participants got inspired to visit the destination on their last leisure trip at 16% and 20%, respectively. In an online article from Entrepreneur, Ecommerce is Growing, but Customers still Prefer Shopping in Stores, it states that even with the increases in delivery time and improved online experiences, people still like to physically buy many types of goods. Although people might prefer to shop in stores, there s been a year-over-year increase in frequency of online purchases since Today, nearly a third of consumers say they shop online at least once a week, a 40% increase from two years ago. The main incentives to shop online today are free shipping, one-day shipping and free returns. Nine in ten consumers admit that free shipping make them more likely to shop online. Businesses/Hotels visited in October: Amazing Lash Studio Avanti Senior Living Buca di Beppo Central Taco Fielding s Main Event PGA Tour SuperStore Pie Town Red Robin Schakolad Schlotsky s Tiff s Treats Clarion Suites Courtyard Marriott Days Inn Hampton Inn Holiday Inn Homewood Suites La Quinta Inn & Suites TownePlace Suites Staff met with the General Manager of Amazing Lash Studio to discuss their new Grand Opening date and ways that the CVB can help promote the event. Staff will be posting on the CVB social media pages leading up to the event, as well as currently displaying flyers in the Visitors Center. Page 5

6 Staff met with Community Relations Director of Avanti Senior Living to discuss their Halloween Spooktacular event and ways that the CVB can help promote the event. Staff posted the event to the CVB social media pages, as well as displayed flyers in the Visitors Center. Staff met with Buca di Beppo to discuss National Pasta Day offers and to take photos to post on the CVB social media pages. Staff met with Fielding s to discuss their new breakfast now served on Fridays, which includes free coffee, espresso and lattes before 11am. Staff promoted this news on the CVB social media pages. Staff met with the Sales Manager of Main Event to discuss special holiday offers that are posted to the CVB social media pages, as well as displayed in the Visitors Center. Staff also took photos of Main Event to be posted to the CVB social Media pages. Staff met with the Event Marketing Manager of PGA Tour Superstore to discuss their Grand Opening and ways that the CVB can help promote the event, as well as with the ribbon cutting on November 12 th. Staff posted several times to the CVB and City social media pages leading up to the event and during the event, as well as displayed flyers in the Visitors Center. Staff met with Red Robin to discuss their Tip-A-Cop Fundraiser held on October 22 nd, which befitted the Special Olympics of Texas. Staff promoted this event on the CVB social media pages. Staff met with the owner of Schakolad to discuss chocolate making classes and tour dates, and holiday chocolate features coming up. Staff took photos of Halloween chocolates and posted them to the CVB social media pages. Staff met with Tiff s Treats to discuss holiday features coming up and took photos to be posted to the CVB social media pages, as well as picked up new flyers to be displayed in the Visitors Center. Staff visited with the above hotels to provide them with Shenandoah dining guides and to check in with them. Events that occurred in October: National Night Out Shenandoah Municipal Complex Oak Ridge vs. College Park Football Game Woodforest Bank Stadium Hocus Pocus Pops by The Houston Symphony Cynthia Woods Mitchell Pavilion Shenandoah Garage Sale Shenandoah Oak Ridge North Fall Festival Marilyn Edgar Park Memorial Hermann 10 for Texas Market Street Live at Night Waterway Square Prophets of Rage Cynthia Woods Mitchell Pavilion Texas Renaissance Festival Todd Mission Concert in the Park Northshore Park The Woodlands vs. Oak Ridge Football Game Woodforest Bank Stadium Rock the Row Hughes Landing Wicked Wonderland Family Carnival Rob Fleming Park College Park vs. Conroe Football Game Woodforest Bank Stadium Conroe Cajun Catfish Festival Downtown Conroe Shenandoah Trash Bash Shenandoah Municipal Complex Fall Craft Show Timber Lakes Baptist Church Taste of the Village Indian Springs Shopping Center Petfest Preservation Park Concert in the Park Northshore Park Luke Bryan Cynthia Woods Mitchell Pavilion Oak Ridge vs. Lufkin Football Game Woodforest Bank Stadium Pumpkin Fest Faith United Methodist Church The Woodlands Fall Market and Fair Christ Church United Methodist Balancing Mom Conference The Woodlands Waterway Marriott Page 6

7 Rock the Row Hughes Landing The Woodlands vs. Montgomery Football Game Woodforest Bank Stadium Halloween Safe Streets Shenandoah Tuscany Woods Coming events in November: Home for the Holidays Old Town Spring Jr. League 2016 Holiday Market The Woodlands Waterway Marriott Lighting of the Doves & iwow Festival Town Green Park Lighting of the Angels Shenandoah Municipal Complex ADVERTISING The add below will continue to run in the 2016 Fall issue of Texas Events Magazine. Page 7

8 The ad below will continue to run in the 2016 Fall/Winter issue of Visit Houston Official Visitors Guide. The ad below will continue to run in the 2016 Fall/Winter issue of Map Houston. Page 8

9 The ad below will continue to run in the Texas State Travel Guide. The City has advertised with TourTexas.com. The advertisement includes a 600 word snap shot of the city, to include lodging, dining, shopping, and attractions. Visitors have the opportunity to view the website, download a brochure, or request information be sent via mail. For October, there were 56 requests for information as outlined in the attached Content Engagement Report. GOOGLE ANALYTICS Listed below are analytics of the CVB website for the month of October. Google Analytic points for October: Sessions by User (excluding internal hits) New Users 524 Returning Users 77 Total Users 601 Sessions by Device Desktop 398 (354 new) Mobile 167 (142 new) Tablet 36 (28 new) Total Sessions 601 Sessions by Social Media Platform Facebook 1 (1 new) Twitter 0 Total Sessions 1 Traffic Type Referral (User came from another site) 263 (231 new) Page 9

10 Organic (User accessed a search engine, such as google, and found our site) 278 (243 new) Direct (User typed CVB s url into their browser) 59 (49 new) Social (User accessed through social media) 1 (1new) SUBMITTED BY: Page 10