! GoNevadaCounty.com Website Maintenance Contract JULY - DECEMBER 2015 EXTENSIONS

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1 ! GoNevadaCounty.com Website Maintenance Contract JULY - DECEMBER 2015 EXTENSIONS Website maintenance for GoNevadaCounty.com was subcontracted by the Nevada County Economic Resource Council by extending an original contract with the County for an additional two-year period from July 1, 2013 to June 30, This coincided with a two-year County tourism initiative, led by a marketing manager and an advisory committee of tourism stakeholders. As the two-year tourism initiative contract expired on June 30, the NCERC requested and was granted an extension of the website maintenance contract twice. The first time was for a three-month period ending in September, and the second time was for an additional three-month period ending in December. This report reflects website maintenance for those six months. During the six-month extension, the Nevada County Tourism contract expired and the two-year-old tourism initiative was dissolved. This included providing the website with a wide variety of content, including quarterly What s New releases about upcoming countywide events from the marketing manager, articles generated from media familiarization tours, and content generated from the meetings of the tourism advisory committee. Additionally, without long-range tourism collaboration, as well as planned events, such as last year s Visit California Restaurant Week that included Nevada County restaurants for the first time, there was less opportunity to identify and promote countywide events during the past six months. As a result, work on GoNevadaCounty.com during this period focused on core maintenance services that included updates to the events calendar, business and event listings, broken link checks, and promotion of countywide tourism activities submitted from other sources both on the website and social media. During the six-month contract extension, the activities included increasing Facebook activity at least 50 percent and weekly postings to the tourism blog All Aboard! as stated in the contract:

2 GoNevadaCounty.com s Facebook activity continues to exceed the stated activity in the contract and has increased 83 percent since July 1, Facebook likes grew to 3,154 at December 31 from 1,727 at June 30. All Aboard! blog posts totaled over 149 in six months, well exceeding the 24 postings required by the contract over six months. The site continues to draw the most visitors from San Francisco (#1) and Sacramento (#2). Los Angeles ranks #5. Despite challenges presented during the contract extension, such as the expiration of the County tourism initiative and the lack of submitted content from tourism advisory committee members, website traffic for the current six month period compared with the previous six month period remained virtually unchanged (visits down 3 percent and unique visitors down 0.3 percent). GoNevadaCounty.com remains a viable asset for County tourism and should benefit from the implementation of a new web related services and internal local marketing effort initiatives outlined in the latest request for proposal issued by the NCERC once it is implemented.

3 GOOGLE ANALYTICS - VISITORS JULY DECEMBER 2015 vs. JANUARY - JUNE 2015 (current 6-month reporting period vs. previous 6 months) Traffic: A - Visits: Down 2.99% from 46,691 to 45,297 B - Unique Visitors: Down 0.30% from 40,378 to 39,960 C - Page Views: Down 10.57% from 91,099 to 81,467 D - Pages / Visit: Down 7.82% from 1.95 to 1.80 E - Avg. Visit Duration: Down 10.73% from 1:20 to 1: 08 DECEMBER 2015 vs. NOVEMBER 2012 COMPARISON Traffic: A - Visits: Up 90.13% from 2,938 to 5,567 B - Unique Visitors: Up % from 2,500 to 5,016 C - Page Views: Up 42.24% from 7,025 to 9,990 D - Pages / Visit: Down 25.21% from 2.40 to 1.78 E - Avg. Visit Duration: Down 42.44% from 1:53 to 1:05 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jul - Dec vs. Jan - Jun Dec 2015 vs. Nov ,689 8,485 8,764 7,390 5,402 5, % 90.13% 8,455 7,415 7,638 6,544 4,892 5, % % 18,032 15,508 15,126 13,350 9,461 9, % 42.21% % % 1:18 1:13 1:07 1:08 1:00 1: & %

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5 GOOGLE ANALYTICS TRAFFIC SOURCES Search Key Words: July December 2015 Nevada County Events 75 Pacific Crest Trail 60 Nevada City California 53 Tahoe Weather Forecast 7 Day 51 Nevada City 40 Yuba River Swimming Holes 36 Nevada County Fair 33 Country Christmas Faire 26 Nevada County 26 Nevada County Fairgrounds 22 Where People Came From: July December 2015 States: Top 10 California 36,011 Nevada 1,565 Virginia 540 Texas 527 New York 427 Washington 338 Pennsylvania 323 Oregon 304 Arizona 267 Florida 265 Cities: Top 10 San Francisco 5,035 Sacramento 4,822 Yuba City 2,907 Grass Valley 2,513 Los Angeles 1,771 Alta Sierra 1,221 Auburn 991 Roseville 622 Truckee 614 Nevada City 591

6 GOOGLE ADWORDS AND FACEBOOK AD CAMPAIGNS Below are the monthly Google AdWords and Facebook ad campaign expenses for July- December 2015: July $ August September October November December $1, AdWords and Facebook campaigns were underspent by $100 for the six months of July-December With an overspending of $380 during the proceeding contract year July 2014 through June 2015 that reduced the overspent amount to $