TOURISM PERFORMANCE 2018
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1 FIRST SIX MONTHS TOURISM PERFORMANCE TOTAL STAYOVER ARRIVALS 204,804 TOTAL CRUISE ARRIVALS 396,605 TOTAL VISITOR NIGHTS AVERAGE HOTEL OCCUPANCY 1,823, % TOTAL ECONOMIC IMPACT (DIRECT + INDIRECT) INCL. CRUISE $535.5 million HOW WAS THE FIRST HALF OF THE YEAR? Curaçao welcomed altogether in the first six months of the year a total of 601,409 tourist arrivals. The Curaçao Ports Authority recorded a total of 396,605 cruise arrivals, while the Curaçao Tourist Board registered a total of 204,804 stayover visitors who spent 1,823,216 nights in Curaçao. On average the stayover visitors spent 8.4 nights per person in the first half of the year. Smith Travel Research reported an average occupancy of 75.6% during this period accompanied by an average daily rate $ Change complete sentence for: The Ministry of Economic Development together with CTB calculated the total economic impact (direct + indirect) including cruise tourism at million US $ during the first six months of using the Turistika Model. JAN FEB MAR APR MAY JUNE SUMMARY VISITOR ARRIVALS 39,512 34,670 36,241 32,310 31,251 30, ,744 35,906 34,550 35,074 29,196 27,958 % Change 2.0% -3.4% 4.9% -7.9% 7.0% 10.2% 204, , % NORTH AMERICA SOUTH AMERICA CARIBBEAN EUROPE OTHERS WHERE DID OUR VISITORS COME FROM? JAN FEB MAR APR MAY JUN 2017 % CHANGE 9,087 9,271 9,636 7,082 7,012 7,522 49,610 44, % 5,967 4,029 4,198 3,636 4,055 5,115 27,000 37, % 1,835 1,203 1,884 2,033 1,799 1,986 10,740 12, % 20,847 18,591 19,128 18,189 16,675 14, , , % 1,776 1,576 1,395 1,370 1,710 1,471 9,298 5, % SUMMARY 39,512 34,670 36,241 32,310 31,251 30, , , % The year to date arrivals to Curaçao show an increase of 1.7% visitors. In total 204,804 stayover visitors travelled to Curaçao in. In 2017, we welcomed 201,428 stayover visitors. 1 - Tourism Performance - First six months of
2 MARKETS BY REGION North America 24.2% South America 13.2% Caribbean 5.2% Europe 52.8% 24.2 % NORTH AMERICA 52.8 % 5.2 % CARIBBEAN EUROPE Others 4.5% 100.0% 13.2 % SOUTH AMERICA 4.5 % OTHERS NORTH AMERICA SOUTH AMERICA CARIBBEAN EUROPE OTHERS HOW MANY NIGHTS DID THEY STAY? JAN FEB MAR APR MAY JUN 2017 % CHANGE 73,319 69,809 65,967 47,859 44,773 48, , , % 44,014 31,677 34,771 26,897 30,851 36, , , % 10,291 7,883 10,329 11,746 10,851 11,675 62,775 74, % 243, , , , , ,918 1,172,854 1,111, % 6,295 4,482 6,187 4,833 5,783 4,630 32,210 24, % SUMMARY 377, , , , , ,663 1,823,216 1,777, % WHAT IS THE AVERAGE NIGHT SPENT PER PERSON? JAN FEB MAR APR MAY JUN 2017 % CHANGE % % % % % SUMMARY % Note: The nights and average night spent per person figures are subject to change. 2 - Tourism Performance - First six months of
3 WHERE DID OUR VISITORS STAY? North America 2017 Bungalows 12.4% 11.7% Large Hotels 48.4% 50.7% Small Hotels 8.9% 10.2% 12.4% 11.7% 30.3% 27.4% % 50.7% 8.9% 10.2% Alternative Accommodations 30.3% 27.4% Summary 100.0% 100.0% Bungalows Large Hotels Small Hotels Alternative Accommodations South America 2017 Bungalows 7.2% 6.5% 7.2% 6.5% Large Hotels 33.1% 31.1% 37.6% 33.1% 44.8% % Small Hotels 22.1% 17.6% Alternative Accommodations 37.6% 44.8% 22.1% 17.6% Summary 100.0% 100.0% Bungalows Large Hotels Small Hotels Alternative Accommodations Caribbean 2017 Bungalows 3.2% 2.7% 3.2% 2.7% Large Hotels 28.4% 31.7% Small Hotels 22.3% 22.7% 46.1% 28.4% 42.9% 31.7% 2017 Alternative Accommodations 46.1% 42.9% 22.3% 22.7% Summary 100.0% 100.0% Bungalows Large Hotels Small Hotels Alternative Accommodations Europe 2017 Bungalows 29.0% 31.7% Large Hotels 12.2% 14.0% 48.8% 29.0% 31.7% 43.6% Small Hotels 10.0% 10.6% 12.2% 2017 Alternative Accommodations 48.8% 43.6% 10.0% 10.6% 14.0% Summary 100.0% 100.0% Bungalows Large Hotels Small Hotels Alternative Accommodations 3 - Tourism Performance - First six months of
4 CURAÇAO HOTEL PERFORMANCE FIRST SIX MONTHS JUNE 2017 % Change % Occupancy 62.8% 75.6% 12.8% 75.6% (points) ADR $ $ $ % RevPAR $77.21 $ $ % POWERED BY BASED ON 10 properties & 1409 Rooms * *Smith Travel Research (STR) is the leading global provider of competitive benchmarking, information services and research to the hotel industry. The following figures have been reported by the Curaçao Hospitality & Tourism Association: The month of June saw an overall increase in hotel performance. Occupancy increased by 12.8% points compared to June Both Average Daily Rates (ADR) increased by 17.6% compared to 2017, while Revenue Per Available Room (RevPAR) increased by 41.5% compared to YTD HOTEL PERFORMANCE CURAÇAO Occupancy ADR RevPar 2017 Difference 2017 Change 2017 Change JAN 81.3% 81.2% -0.1% $ $ % $ $ % FEB 82.1% 83.1% 1.0% $ $ % $ $ % MAR 80.8% 76.8% -4.0% $ $ % $ $ % APR 74.9% 81.4% 6.5% $ $ % $ $ % MAY 63.8% 72.0% 8.2% $ $ % $ $ % JUN 62.8% 75.6% 12.8% $ $ % $ $ % YTD 74.3% 78.4% 4.1% $ $ % $ $ % As can be seen in the above figures, there was an overall increase in hotel performance for Q2 compared to Occupancy, ADR and RevPAR all saw an increase compared to 2017 for all 6 months. 4 - Tourism Performance - First six months of
5 WHAT AGE ARE OUR VISITORS? North America % 13.2% 6.4% 7.2% South America % 8.6% 8.2% 7.7% % % % % 41.4% 31.9% % 30.2% 45.3% % % Summary 100.0% % Summary 100.0% Caribbean % 9.3% 5.7% 8.3% Europe % 11.1% 7.6% 11.2% % % % 38.1% 38.6% % 36.9% 33.3% % % % % Summary 100.0% Summary 100.0% WHAT GENDER ARE OUR VISITORS? 50.9% 50.4% 2017 FEMALE VISITORS FEMALE VISITORS 49.1% 49.5% MALE VISITORS MALE VISITORS 5 - Tourism Performance Q1 -
6 DIGITAL WEB SESSION BREAKDOWN FIRST SIX MONTHS Item 2017 % Change Total Users 692, , % New Users 669, , % WEB VISIT BY FOCUS MARKETS FIRST SIX MONTHS Country 2017 United States 189, ,436 % CHANGE -18.2% Netherlands 97, , % Colombia 91,132 99, % Canada 41,471 36, % Germany 41,211 95, % Brazil 30,143 23, % Venezuela 6,672 15, % Suriname 3,631 4, % Aruba 3,378 3, % SOCIAL MEDIA FIRST SIX MONTHS 226K FOLLOWERS 25,064,071 Social media impressions on Facebook. 46K FOLLOWERS 5,425,000 Social media impressions on Instagram. 6 - Tourism Performance - First six months of
7 HOW DID THE CRUISE INDUSTRY PERFORM IN THE FIRST SIX MONTHS? CRUISE CALLS JAN FEB MAR APR MAY JUN SUMMARY Difference 27.3% 20.7% -3.0% 80.0% -26.7% -9.1% 15.4% CRUISE PASSENGERS JAN FEB MAR APR MAY JUN 97,651 85,687 80,975 62,073 37,126 33,093 SUMMARY 396, ,581 62,229 71,293 33,809 42,809 31, ,239 Difference 42.4% 37.7% 13.6% 83.6% -13.3% 5.0% 27.8% 7 - Tourism Performance - First six months of
8 SECTORAL IMPACT Source: Turistika Model EXPENDITURE JAN - JUN (X $ 1000) $110.4 $90.7 $98.3 $80.1 $78.2 $77.8 $67.2 $43.2 $55.2 $35.5 $59.9 $38.4 $48.7 $31.4 $47.6 $30.6 $47.3 $30.5 JANUARY FEBRUARY MARCH APRIL MAY JUNE Direct Economic Impact Indirect Economic Impact Total HOW DID OUR STAYOVER VISITORS SPEND THEIR MONEY? (DIRECT ECONOMIC IMPACT) EXPENDITURE (X $1000) Source: Turistika Model JAN JUN JAN JUN 2017 % Change % Total Accommodation % 36% Restaurant % 24% 25% Groceries % 4% 5% Shopping % 14% 11% Activities % 5% 5% Transportation % 8% 8% Entertainment % 4% 4% Other % 5% 7% Total Direct Economic Impact % 100% 100% EXPENDITURE IN PERCENTAGES Accommodation Restaurant Groceries Shopping Activities Transportation Entertainment Other 36% 25% 5% 11% 5% 8% 4% 7% 100% Ministry of Economic Development 8 - Tourism Performance - First six months of
9 WHAT IS THE AVERAGE SPENDING PER DAY PER PERSON? $ $ $ $ $ $ $ $ Ministry of Economic Development FIRST 6 MONTHS IN REVIEW 2017 STAY OVER ARRIVALS 204, ,428 % CHANGES 1.7% CRUISE ARRIVALS 396, , % TOTAL ARRIVALS 601, , % TOTAL TOURIST NIGHTS 1,823,216 1,777, % AVERAGE NIGHTS % AVERAGE OCCUPANCY RATE 78.4% 74.3% 4.1% AVERAGE DAILY RATE $ $ % AVERAGE REVENUE PER AVAILABLE ROOM $ $ % Total economic impact ( direct + indirect) incl cruise million US $ million US $ 14.5% 9 - Tourism Performance - First six months of
TOURISM PERFORMANCE 2017
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