Year-to-Date Total Visitor Expenditures and Arrivals Continued to Exceed Last Year

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1 For Immediate Release: December 27, 2013 HTA Release (13-36) TOTAL VISITOR EXPENDITURES AND ARRIVALS FOR 2013 DECREASED FOR THE THIRD CONSECUTIVE MONTH Year-to-Date Total Visitor Expenditures and Arrivals Continued to Exceed Last Year HONOLULU Total visitor expenditures in November 2013 decreased 2.1 percent to $1.1 billion 1 while visitor arrivals to Hawai i dropped 5.5 percent to 620,051 visitors, according to preliminary statistics released by the Hawai i Tourism Authority. This was the third consecutive month of declines for both visitor expenditures and arrivals compared to the previous year. Although there were fewer visitors compared to November 2012, their average daily visitor spending rose 3.1 percent to $199 per person. For the first 11 months of 2013, total visitor expenditures (+2.9% to $13.2 billion) and arrivals (+3% to 7,513,089 visitors) continued to exceed year-to-date A 7.3 percent drop in U.S. West arrivals to 254,122 visitors in November 2013 resulted in a 7.5 percent decline in U.S. West visitor expenditures to $368 million. U.S. East visitor expenditures decreased 15 percent to $201 million due to fewer arrivals (-9.2% to 105,834 visitors) and lower daily visitor spending (-6.7% to $187 per person). Arrivals from Japan totaled 122,484 visitors in November 2013, comparable to a year ago. However, lower daily spending (-5% to $309 per person) and a shorter length of stay (-2.2% to 5.55 days) led to a 6.5 percent decline in Japanese visitor expenditures to $209.6 million. Stable arrivals (44,650 visitors) and higher daily spending (+9.2% to $171 per person) boosted Canadian visitor expenditures to $98.5 million in November There were 77,892 visitors from All Other markets, about the same as November Significantly more visitors from Oceania (+33.3%) and an 8.8 percent increase from Europe offset an 11.2 percent decrease in arrivals from Other Asia (see page 2). Combined expenditures from All Other visitors grew 30.2 percent to $217.2 million boosted by higher daily spending and a longer length of stay. Arrivals by cruise ships decreased 30.5 percent from last November to 15,069 visitors (see page 6). Among the islands, visitor expenditures in November 2013 declined on O ahu (-7.9% to $553 million) but increased on Kaua i (+9.3% to $110.8 million) and Maui (+5.8% to $289.6 million). Visitor expenditures on Hawai i Island ($131 million) were similar to November 2012 (see page 4). There were 863,617 total air seats to Hawai i in November 2013, up 1.5 percent from last November. Growth in scheduled seats from Oceania (+41.4%), Japan (+11.6%), Canada (+5%) and Other Asia (+3.3%) offset declines from U.S. East (-5.1%) and U.S. West (-2%) (see page 5). Year-to-Date 2013: Expenditures by U.S. West (+4.6% to $4.4 billion), U.S. East (+4.3% to $3.2 billion) and Canadian (+2.5% to $904.7 million) visitors increased, but expenditures by Japanese visitors declined (-7.7% to $2.3 billion). Arrivals from U.S. West (+2.3%), Japan (+3.6%) and Canada (+2.8%) showed moderate growth, while arrivals from Oceania (+30.1%), Other Asia (+17.8%), Europe (+10.4%) and Latin America (+20.3%) rose by double digits compared to year-to-date Total visitor expenditure statistics presented in this press release are not adjusted for inflation (nominal dollars).

2 Page 2 November 2013 Arrivals at a Glance CATEGORY AND MMA Nov 2013 Nov 2012 % change YTD 2013 YTD 2012 % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , U.S. West , , U.S. East , , Japan , , Canada All Other , , Visitor arrivals by cruise ships TOTAL VISITOR DAYS 5,536,128 5,830, ,279,221 67,150, Total by air 5,457,130 5,713, ,481,981 66,346, U.S. West 2,384,219 2,579, ,013,150 27,530, U.S. East 1,075,405 1,179, ,181,685 16,161, Japan 679, , ,209,090 8,043, Canada 575, , ,539,981 5,581, All Other 742, , ,538,077 9,029, Visitor arrivals by cruise ships 78, , , , VISITOR ARRIVALS 620, , ,513,089 7,292, Total by air 604, , ,359,045 7,140, U.S. West 254, , ,955,702 2,890, U.S. East 105, , ,556,242 1,550, Japan 122, , ,385,112 1,336, Canada 44,650 44, , , All Other 77,892 77, ,019, , Visitor arrivals by cruise ships 15,069 21, , , AVERAGE LENGTH OF STAY Total by air U.S. West U.S. East Japan Canada All Other Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air U.S. West U.S. East Japan Canada All Other Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , U.S. West 1, , , , U.S. East 1, , , , Japan 1, , , , Canada 2, , , , All Other 2, , , , Visitor arrivals by cruise ships Source:Hawai'i Tourism Authority

3 Page 3 For the first eleven months of 2013, Maui (+8.4% to $3.4 billion; +2.6% to 2,153,297 visitors), Hawai i Island (+15.3% to $1.7 billion; +2.1% to 1,325,259 visitors) and Kaua i (+14.2% to $1.3 billion; +3.6% to 1,022,734 visitors) showed growth in visitor expenditures and arrivals compared to the same period last year. Visitor expenditures on O ahu declined (-4% to $6.6 billion) despite increased arrivals (+4.6% to 4,659,146 visitors), which was offset by lower daily spending and shorter length of stay. Other Highlights: Several factors may have caused decreases in arrivals and spending for November For the domestic visitor market, there were three holidays in November 2012 with Election Day, Veteran s Day and Thanksgiving. These holidays were spaced fairly close together and may have encouraged more visitors to the islands. In November 2013, there was no Election Day and Thanksgiving weekend occurred later in the month (November 28), which may have shifted some arrivals to December this year. For November 2013, arrivals from the Pacific and Mountain regions fell 7.7 percent and 5.8 percent, respectively. There were fewer visitors from California (-8.6%), particularly from the Sacramento metropolitan area (-13.5%), San Francisco metropolitan area (-10.5%), Los Angeles metropolitan area (-6%), and San Diego (-6.7%). Arrivals from Washington (-6.1%), Oregon (- 4.3%), Arizona (-2.3%) and Colorado (-2%) also declined. The first 11 months of 2013 showed growth in arrivals from the Pacific (+1%) and Mountain (+4.6%) regions compared to year-to-date 2012 (see Visitor Arrivals by U.S. regions, State by State and State by Metropolitan Area on the HTA website). Higher air fare costs and fewer seats may have also impacted visitations to Hawai i. Arrivals from all U.S. East regions decreased compared to November South Atlantic and East North Central, the two largest regions, dropped 13.3 percent and 7.9 percent, respectively. For the first 11 months of 2013, arrivals increased from the Mid-Atlantic (+6.6%) and New England (+3.6%) regions, but declined from other U.S. East regions. Arrivals from the Washington-Baltimore metropolitan area (-17.2%) reflect the reduction of service out of Washington D.C. to one flight per week (see Air Seats to Hawai i page 23). Daily spending by Japanese visitors has been lower in 10 out of 11 months compared to For the first 11 months of 2013, daily spending on shopping by Japanese visitors declined 18.1 percent (to $79 per person). Spending on lodging (-5.2% to $105), entertainment and recreation (-4.8% to $19) were also down compared to year-to-date 2012 (see Visitor Expenditures on the HTA website). Arrivals from Australia increased 25.3 percent to 23,137 visitors in November 2013 and arrivals from New Zealand doubled to 3,775 visitors. For the first 11 months of 2013, arrivals from Australia rose 25 percent while arrivals from New Zealand climbed 78.3 percent compared to year-to-date 2012 (see Visitor Arrivals by Country by MMAs and Major Market Areas - Australia & New Zealand Highlights tables on the HTA website). The Korean market has softened in recent months compared to the rapid expansion in Airlines have been discounting airfares to Hawai i since March However, arrivals from Korea dropped 31.6 percent to 11,832 visitors in November 2013, the second straight month of declines. In November 2013, Korean Airlines reduced service to one daily flight compared to two daily flights in November Arrivals from China rose 7.7 percent from November 2012, to 7,645 visitors. Supported by new service, there were three times as many visitors from Taiwan in November 2013 (2,743 visitors from 802) compared to a year ago. Year-to-date, 2013 showed large gains in visitors from China (+13%), Korea (+11.6%) and Taiwan (+202.6%) compared to the same period last year (see Visitor Arrivals by Country by MMA; and Major Market Areas Korea, China and Taiwan Highlights tables on the HTA website).

4 Page 4 The total number of visitors who came for meetings, conventions and incentives (MCI) decreased 8.2 percent to 29,399 visitors. Convention visitors declined 20.8 percent to 15,464 visitors, with losses from U.S. East (-32.1% to 4,589), Japan (-83.6% to 234) and All Other markets (-31.5% to 2,584). Fewer visitors came for corporate meetings (-28.5% to 4,446) but more traveled on incentives (+46.1% to 10,017). For the first 11 months of 2013, total MCI visitors increased 8.3 percent to 422,630 visitors, as growth in incentive visitors (+48.4%) compensated for fewer corporate meeting (-8.6%) and convention (-3.4%) visitors. Fewer visitors also came to honeymoon (-13.6% to 50,426) compared to November 2012, mainly due to decreases from Japan (-16.4% to 23,398 visitors) and All Other markets (-19.9% to 12,261). Through November 2013, 521,678 visitors came to honeymoon in the islands, down 2.6 percent from the same period last year. Island Highlights for November 2013: O ahu: Lower arrivals to O ahu (-4.3% to 377,399 visitors) contributed to a 7.9 percent decrease in visitor expenditures to $553 million. An influx of international visitors and fewer U.S. visitors to O ahu in November 2013 also resulted in a shorter average length of stay (-4.9% to 6.63 days) compared to a year ago. There were more visitors to O ahu from Japan (+3%), but fewer visitors from U.S. West (-8.5%), U.S. East (-11.2%) and Canada (-4.2%). Maui: Despite a drop in arrivals to Maui (-1.7% to 179,321 visitors), higher daily spending (+3.5% to $192 per person) and a longer length of stay (+4% to 8.42 days) contributed to a 5.8 percent growth in visitor expenditures to $289.6 million. There were fewer visitors to Maui from U.S. West (-5.7%), U.S. East (-7.7%), Japan (-7.9%) and Canada (-1.3%) compared to November Kaua i: Similar to Maui, arrivals to Kaua i declined (-1.8% to 81,427) in November 2013 but higher daily spending (+8.2% to $177 per person) and a longer length of stay (+2.9% to 7.67 days) resulted in a 9.3 percent growth in total visitor expenditures to $110.8 million. There were more visitors to Kaua i from Canada (+9.9%) and Japan (+6.7%), but fewer visitors from U.S. West (-3.6%) and U.S. East (-7.3%). Hawai i Island: Arrivals to Hawai i Island also declined compared to last November (-9.6% to 102,428 visitors). However, this was offset by higher daily spending (+6.5% to $168 per person) and a longer length of stay (+3.9% to 7.6 days), which resulted in $131 million in visitor expenditures for November There were fewer visitors to Hawai i Island from U.S. West (-8.1%), U.S. East (-12.3%) and Japan (-35.9%) compared to the same month last year. In October 2012, lava from Halema`uma`u crater overflowed and reached the ocean in November. The heavy volcanic activities in November 2012 may have attracted a higher number of visitors who took day trips to Hawai i Island compared to November Air Seats to Hawai i (Table 9, page 23): There were a total of 863,617 air seats to the state in November 2013, an increase of 1.5 percent from the same month last year. Total air seats rose for Honolulu (+3.8% to 620,047), but declined for Kahului (-3% to 142,081), Līhu e (-6.4% to 46,564), Kona (-3.8% to 51,526) and Hilo (-16.7% to 3,399).

5 Page Island Highlights CATEGORY AND ISLAND Nov 2013 Nov 2012 % change YTD 2013P YTD 2012 % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , O ahu , , Maui , , Moloka i Lāna i Kaua i , , Hawai i Island , , Visitor arrivals by cruise ships TOTAL VISITOR DAYS 5,536,128 5,830, ,279,221 67,150, Total by air 5,457,130 5,713, ,481,981 66,346, O ahu 2,500,982 2,746, ,333,379 32,335, Maui 1,510,178 1,478, ,339,873 16,797, Moloka i 23,464 21, , , Lāna i 19,487 19, , , Kaua i 624, , ,737,323 7,391, Hawai i Island 778, , ,606,303 9,357, Visitor arrivals by cruise ships 78, , , , VISITOR ARRIVALS 620, , ,513,089 7,292, Total by air 604, , ,359,045 7,140, O ahu 377, , ,659,146 4,455, Maui 179, , ,153,297 2,098, Moloka i 4,202 4, ,884 48, Lāna i 5,227 5, ,121 66, Kaua i 81,427 82, ,022, , Hawai i Island 102, , ,325,259 1,297, Visitor arrivals by cruise ships 15,069 21, , , AVERAGE LENGTH OF STAY Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , O ahu 1, , , , Maui 1, , , , Moloka i Lāna i 1, , , , Kaua i 1, , , , Hawai i Island 1, , , , Visitor arrivals by cruise ships Source:Hawai'i Tourism Authority

6 Page 6 The number of scheduled air seats was up 1.6 percent from November 2012 to 857,148 seats. Domestic charter seats were unchanged from last November (4,692 seats). International charter seats decreased 37.1 percent from November 2012 to 1,777 seats. There were charter flights from Seoul, Sydney, Samoa and Indonesia last November that did not come to Hawai i in November Scheduled air seats from U.S. West declined 2 percent compared to last November. Increased service from Anchorage, Bellingham, Denver, Portland and San Francisco were offset by discontinued service from Eugene, Fresno, Santa Maria, and Stockton and reduced service from Las Vegas, Los Angeles, Oakland, Phoenix, Sacramento and San Jose. Seats from U.S. East dropped 5.1 percent from November Flights out of Washington D.C. were reduced to once a week since October 2013 compared to daily flights a year ago. There were also fewer seats from New York JFK and Dallas, which were partially offset by increased service from Chicago, Houston and Newark. Scheduled seats out of Japan increased 11.6 percent, boosted by increased service from Nagoya, Osaka and Narita. Scheduled seats out of Canada in November 2013 rose 5 percent due to more seats from Vancouver. Oceania air seats climbed 41.4 percent, boosted by a doubling of seats from Auckland. In addition, routes from Brisbane and Melbourne, which started at the end of 2012, contributed to the growth in air seats from Australia. Scheduled seats from Other Asia increased 3.3 percent from November Air seat capacity out of Shanghai jumped 54.9 percent (to 3,492). There were 6,278 new seats out of Taiwan in November In contrast, reduced service by Korean Airlines to one daily flight compared to two daily flights in November 2012 caused a decline in scheduled seats from Seoul (-18.9% to 27,078). For the first 11 months of 2013, total air seats grew 6.2 percent, with increased seats to Honolulu (+8%), Kahului (+3.6%) and Līhu e (+2.6%) offsetting fewer seats from Hilo (-18.4%) and Kona (-2.2%). There were significantly more scheduled seats from Oceania (+48.5%) and Other Asia (+19.8%) compared to the first 11 months of Scheduled seats from U.S. East (+9%), Japan (+8.1%) and U.S. West (+2.5%) also increased, while the number of seats from Canada were about the same as year-to-date Cruise Ship Visitors (Table 8, page 21) A total of 24,928 visitors came by cruise ship or by air to board cruise ships in November 2013, down 17.5 percent while total cruise visitor days fell 11.9 percent compared to last November. The average length of stay by all cruise visitors was 7.54 days. In November 2013, 15,069 visitors entered the islands by cruise ships, a decrease of 30.5 percent. Seven cruise ships came in November 2013, compared to 12 ships a year ago. However, for the first 11 months of 2013, arrivals by cruise ships continued to be ahead of last year (+1.3 to 154,043 visitors). A total of 261,330 visitors came by cruise ship or by air to board cruise ships through November 2013, comparable to the same period last year.

7 Page 7 Technical Notes: Visitor days for All Other visitors in August 2013, was adjusted (from 1,015,542 days to 1,015,532 days), resulting in similar revisions to total visitor days and visitor days by air. # # # For more information, contact: Julie Kaneko Senior Account Executive Stryker Weiner & Yokota (808) / (cell) Daniel Nāho opi i Director of Tourism Research Hawai i Tourism Authority (808) Dawn Hirai Senior Vice President Stryker Weiner & Yokota (808) / (cell)

8 Page 8 T A B L E 1. T O T A L V I S I T O R S BY A I R VISITOR DAYS 5,457,130 5,713, % 67,481,981 66,346, % TOTAL VISITORS 604, , % 7,359,044 7,140, % DOMESTIC 400, , % 4,968,464 4,908, % INTERNATIONAL 204, , % 2,390,580 2,232, % AVERAGE DAILY CENSUS 181, , % 202, , % TOTAL AIR SEATS (EST) 863, , % 9,925,695 9,374, % TOTAL LOAD FACTOR (EST) 82.9% 87.8% % 89.5% -2.1 ISLANDS VISITED O'ahu 377, , % 4,659,146 4,455, % O'ahu only 286, , % 3,458,434 3,316, % Kaua'i 81,427 82, % 1,022, , % Kaua'i only 45,055 47, % 545, , % Maui County 182, , % 2,193,058 2,138, % Maui 179, , % 2,153,297 2,098, % Maui only 115, , % 1,316,618 1,311, % Moloka'i * 4,202 4, % 49,884 48, % Moloka'i only * % 6,255 6, % Lāna'i * 5,227 5, % 68,121 66, % Lāna'i only * % 9,833 9, % Hawai'i Island 102, , % 1,325,259 1,297, % Kona side 86,834 92, % 1,105,589 1,078, % Hilo side 36,317 41, % 487, , % Hawai'i Island only 49,488 54, % 601, , % Any Neighbor Island 318, , % 3,900,610 3,800, % NI only 227, , % 2,699,898 2,676, % O'ahu & NI 91,036 95, % 1,200,712 1,124, % Any one island only 498, , % 5,938,273 5,734, % Multiple Islands 106, , % 1,420,771 1,406, % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 380, , % 4,657,746 4,554, % Hotel only 335, , % 4,089,316 4,005, % Plan to stay in Condo 107, , % 1,320,826 1,252, % Condo only 86,493 89, % 1,029, , % Plan to stay in Timeshare 60,330 62, % 704, , % Timeshare only 47,020 48, % 543, , % Cruise Ship 9,324 9, % 115, , % Friends/Relatives 52,996 56, % 636, , % Bed & Breakfast 6,057 5, % 76,042 66, % Other 7,373 8, % 96,768 99, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

9 Page 9 T A B L E 1. T O T A L V I S I T O R S BY A I R (CONT.) PURPOSE OF TRIP Pleasure (Net) 497, , % 6,136,034 5,959, % Honeymoon 50,426 58, % 521, , % Get Married 8,320 11, % 112, , % Pleasure/Vacation 446, , % 5,611,845 5,227, % Mtgs/Conventions/Incentive 29,399 32, % 422, , % Conventions 15,464 19, % 218, , % Corporate Meetings 4,446 6, % 70,744 77, % Incentive 10,017 6, % 147,866 99, % Other Business 20,557 21, % 223, , % Visit Friends/Rel. 52,044 55, % 610, , % Gov't/Military 5,004 6, % 65,940 87, % Attend School % 19,099 22, % Sport Events 7,922 9, % 76,144 80, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 50,741 53, % 641, , % Non-Group 554, , % 6,717,670 6,499, % Package Trip 208, , % 2,536,062 2,505, % No Package 396, , % 4,822,982 4,634, % Net True Independent 389, , % 4,718,449 4,533, % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority ************************************************************************ Collaboration of the following agencies are gratefully acknowledged: Airlines, State Department of Agriculture - Plant Quarantine Branch, State Department of Transportation - Airport Division, and U.S. Department of Homeland Security, Bureau of Customs & Border Protection, - Honolulu office. ************************************************************************

10 Page 10 T A B L E 2. D O M E S T I C V I S I T O R S (Visitors Arriving on Domestic Flights) BY A I R DOMESTIC VISITOR DAYS 3,984,557 4,213, % 49,616,722 49,123, % DOMESTIC VISITORS 400, , % 4,968,464 4,908, % DOMESTIC AVERAGE DAILY CENSUS 132, , % 148, , % DOMESTIC AIR SEATS (EST) 570, , % 6,631,839 6,432, % DOMESTIC LOAD FACTOR (EST) 86.1% 89.8% % 92.7% -1.7 ISLANDS VISITED O'ahu 193, , % 2,520,653 2,482, % O'ahu only 140, , % 1,788,011 1,758, % Kaua'i 71,883 75, % 908, , % Kaua'i only 43,396 45, % 526, , % Maui County 148, , % 1,795,455 1,780, % Maui 145, , % 1,761,468 1,746, % Maui only 101, , % 1,171,826 1,163, % Moloka'i * 3,457 3, % 38,556 37, % Moloka'i only * % 5,685 5, % Lāna'i * 4,395 4, % 53,189 53, % Lāna'i only * % 9,497 8, % Hawai'i Island 76,471 82, % 967, , % Kona side 66,895 72, % 838, , % Hilo side 25,474 27, % 327, , % Hawai'i Island only 45,273 48, % 534, , % Any Neighbor Island 259, , % 3,180,453 3,149, % NI only 206, , % 2,447,811 2,426, % O'ahu & NI 53,021 56, % 732, , % Any one island only 332, , % 4,036,157 3,989, % Multiple Islands 67,653 71, % 932, , % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 209, , % 2,709,863 2,744, % Hotel only 174, , % 2,259,390 2,302, % Plan to stay in Condo 83,877 87, % 1,015, , % Condo only 67,416 70, % 795, , % Plan to stay in Timeshare 53,240 54, % 608, , % Timeshare only 41,698 42, % 470, , % Cruise Ship 7,897 8, % 93, , % Friends/Relatives 46,862 51, % 564, , % Bed & Breakfast 4,736 4, % 59,219 56, % Other 6,740 7, % 85,330 87, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

11 Page 11 T A B L E 2. D O M E S T I C V I S I T O R S (Visitors Arriving on Domestic Flights) BY A I R (CONT.) PURPOSE OF TRIP Pleasure (Net) 329, , % 4,097,993 4,031, % Honeymoon 15,738 15, % 210, , % Get Married 4,011 3, % 50,073 51, % Pleasure/Vacation 314, , % 3,891,414 3,817, % Mtgs/Conventions/Incentive 18,240 21, % 284, , % Conventions 12,632 13, % 171, , % Corporate Meetings 3,898 5, % 62,578 61, % Incentive 2,171 3, % 61,512 55, % Other Business 18,491 19, % 202, , % Visit Friends/Rel. 46,755 50, % 535, , % Gov't/Military 4,263 5, % 57,820 78, % Attend School % 12,975 12, % Sport Events 6,819 7, % 58,929 50, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 10,589 12, % 164, , % Non-Group 389, , % 4,803,736 4,739, % Package Trip 74,879 85, % 1,095,668 1,163, % No Package 325, , % 3,872,796 3,744, % Net True Independent 321, , % 3,820,683 3,767, % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

12 Page 12 T A B L E 3. I N T E R N A T I O N A L V I S I T O R S ( Visitors Arriving on International Flights ) BY A I R INTERNATIONAL VISITOR DAYS 1,472,573 1,499, % 17,865,259 17,222, % INTERNATIONAL VISITORS 204, , % 2,390,580 2,232, % INTERNATIONAL AVERAGE DAILY CENSUS 49,086 49, % 53,489 51, % INTERNATIONAL AIR SEATS (EST) 293, , % 3,293,856 2,941, % INTERNATIONAL LOAD FACTOR (EST) 76.7% 83.4% % 82.5% -2.4 ISLANDS VISITED O'ahu 183, , % 2,138,493 1,973, % O'ahu only 145, , % 1,670,423 1,557, % Kaua'i 9,544 7, % 113,851 95, % Kaua'i only 1,659 1, % 18,794 20, % Maui County 34,397 30, % 397, , % Maui 34,163 30, % 391, , % Maui only 13,929 12, % 144, , % Moloka'i * % 11,328 10, % Moloka'i only * % % Lāna'i * 832 1, % 14,932 12, % Lāna'i only * % % Hawai'i Island 25,957 30, % 357, , % Kona side 19,939 20, % 266, , % Hilo side 10,843 14, % 160, , % Hawai'i Island only 4,215 5, % 67,201 66, % Any Neighbor Island 59,062 61, % 720, , % NI only 21,047 22, % 252, , % O'ahu & NI 38,015 39, % 468, , % Any one island only 165, , % 1,902,116 1,745, % Multiple Islands 39,159 41, % 488, , % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 170, , % 1,947,883 1,810, % Hotel only 161, , % 1,829,926 1,702, % Plan to stay in Condo 23,975 23, % 305, , % Condo only 19,077 19, % 234, , % Plan to stay in Timeshare 7,090 8, % 95,666 98, % Timeshare only 5,322 6, % 73,527 73, % Cruise Ship 1,427 1, % 21,302 15, % Friends/Relatives 6,134 5, % 71,735 73, % Bed & Breakfast 1, % 16,823 9, % Other % 11,438 12, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

13 Page 13 T A B L E 3. I N T E R N A T I O N A L V I S I T O R S BY AIR (CONT.) ( Visitors Arriving on International Flights ) PURPOSE OF TRIP Pleasure (Net) 167, , % 2,038,041 1,928, % Honeymoon 34,688 42, % 311, , % Get Married 4,309 8, % 62,361 64, % Pleasure/Vacation 132, , % 1,720,431 1,410, % Mtgs/Conventions/Incentive 11,159 10, % 138, , % Conventions 2,832 5, % 47,014 54, % Corporate Meetings 548 1, % 8,166 15, % Incentive 7,846 3, % 86,354 44, % Other Business 2,066 1, % 21,793 22, % Visit Friends/Rel. 5,289 5, % 75,195 69, % Gov't/Military 741 1, % 8,120 9, % Attend School Sport Events 98 1, , % -47.3% 6,124 17,215 9,131 29, % -42.2% TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 40,152 41, % 476, , % Non-Group 164, , % 1,913,934 1,760, % Package Trip 133, , % 1,440,394 1,342, % No Package 71,086 78, % 950, , % Net True Independent 67,837 72, % 897, , % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

14 Page 14 T A B L E 4. T O T A L U. S W E S T V I S I T O R S B Y A I R (Includes Mountain and Pacific States) VISITOR DAYS 2,384,219 2,579, % 28,013,150 27,530, % TOTAL VISITORS 254, , % 2,955,702 2,890, % Domestic 249, , % 2,894,182 2,847, % International 4,363 4, % 61,520 42, % AVERAGE DAILY CENSUS 79,474 85, % 83,872 82, % ISLANDS VISITED O ahu 109, , % 1,319,099 1,262, % O ahu only 86,083 94, % 1,035, , % Kaua i 44,656 46, % 521, , % Kaua i only 32,297 34, % 374, , % Maui County 91,540 96, % 1,042,166 1,035, % Maui 89,570 94, % 1,021,449 1,015, % Maui only 71,865 76, % 802, , % Moloka i * 1,882 1, % 20,556 19, % Moloka i only * % 3,994 4, % Lāna i * 2,559 2, % 27,292 26, % Lāna i only * % 6,156 5, % Hawai i Island 45,487 49, % 513, , % Kona side 40,658 44, % 453, , % Hilo side 12,300 13, % 146, , % Hawai i Island only 32,268 35, % 354, , % Any Neighbor Island* 168, , % 1,920,596 1,922, % NI only 144, , % 1,636,603 1,630, % O ahu & NI* 23,110 24, % 283, , % Any one island only* 223, , % 2,576,663 2,607, % Multiple Islands* 30,597 32, % 379, , % Avg. Islands Visited* % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 122, , % 1,453,091 1,445, % Hotel only 104, , % 1,232,397 1,229, % Plan to stay in Condo 58,867 62, % 683, , % Condo only 48,400 51, % 558, , % Plan to stay in Timeshare 36,465 37, % 403, , % Timeshare only 29,201 30, % 321, , % Cruise Ship 2,466 2, % 22,105 23, % Friends/Relatives 30,708 33, % 355, , % Bed & Breakfast 2,428 2, % 26,194 25, % Other 4,118 4, % 50,038 51, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

15 Page 15 T A B L E 4. T O T A L U. S W E S T V I S I T O R S B Y A I R (CONT.) ( Includes Pacific and Mountain States) PURPOSE OF TRIP Pleasure (Net) 210, , % 2,458,359 2,403, % Honeymoon 7,722 7, % 96,203 97, % Get Married 2,578 2, % 30,031 30, % Pleasure/Vacation 203, , % 2,361,918 2,305, % Mtgs/Conventions/Incentive 10,454 10, % 127, , % Conventions 6,996 6, % 77,622 75, % Corporate Meetings 2,540 3, % 32,509 30, % Incentive 1,217 1, % 22,582 20, % Other Business 12,316 12, % 131, , % Visit Friends/Rel. 30,265 32, % 331, , % Gov't/Military 1,727 2, % 24,194 32, % Attend School % 7,495 6, % Sport Events 3,555 3, % 37,025 27, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 4,236 4, % 54,179 50, % Non-Group 249, , % 2,901,523 2,839, % Package Trip 42,338 49, % 564, , % No Package 211, , % 2,391,316 2,297, % Net True Independent 209, , % 2,368,971 2,276, % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

16 Page 16 T A B L E 5. T O T A L U. S E A S T V I S I T O R S B Y A I R (Includes States East of Rocky Mountains) VISITOR DAYS 1,075,405 1,179, % 16,181,685 16,161, % TOTAL VISITORS 105, , % 1,556,242 1,550, % Domestic 102, , % 1,496,688 1,499, % International 2,997 3, % 59,554 50, % AVERAGE DAILY CENSUS 35,847 39, % 48,448 48, % ISLANDS VISITED O'ahu 63,935 71, % 927, , % O'ahu only 41,381 46, % 567, , % Kaua'i 20,684 22, % 312, , % Kaua'i only 8,202 8, % 121, , % Maui County 39,098 42, % 586, , % Maui 38,333 41, % 575, , % Maui only 19,541 20, % 280, , % Moloka'i * 1, % 14,000 13, % Moloka'i only * % 1,358 1, % Lāna'i * 1,326 1, % 22,520 22, % Lāna'i only * % 2,676 2, % Hawai'i Island 21,773 24, % 352, , % Kona side 18,345 20, % 298, , % Hilo side 9,469 11, % 143, , % Hawai'i Island only 8,606 9, % 138, , % Any Neighbor Island 64,453 69, % 988, , % NI only 41,899 44, % 628, , % O'ahu & NI 22,554 25, % 360, , % Any one island only 77,973 85, % 1,111,716 1,199, % Multiple Islands 27,861 31, % 444, , % Avg. Islands Visited % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 64,216 73, % 963, , % Hotel only 52,425 60, % 780, , % Plan to stay in Condo 14,647 15, % 239, , % Condo only 10,520 10, % 164, , % Plan to stay in Timeshare 12,896 13, % 175, , % Timeshare only 9,513 9, % 127, , % Cruise Ship 4,472 5, % 59,254 63, % Friends/Relatives 13,818 14, % 184, , % Bed & Breakfast 1,345 1, % 20,755 19, % Other 1,969 1, % 28,306 28, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

17 Page 17 T A B L E 5. T O T A L U. S E A S T V I S I T O R S B Y A I R (CONT.) (Includes States East of Rocky Mountains) PURPOSE OF TRIP Pleasure (Net) 81,907 87, % 1,228,804 1,213, % Honeymoon 6,006 6, % 85,007 90, % Get Married 1,218 1, % 16,030 17, % Pleasure/Vacation 76,114 81, % 1,147,044 1,125, % Mtgs/Conventions/Incentive 6,258 9, % 134, , % Conventions 4,589 6, % 81,430 81, % Corporate Meetings 1,098 1, % 25,996 27, % Incentive 700 1, % 32,617 28, % Other Business 5,410 5, % 64,695 65, % Visit Friends/Rel. 14,171 15, % 180, , % Gov't/Military 2,337 3, % 32,466 43, % Attend School % 3,833 3, % Sport Events 2,670 3, % 14,850 16, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 4,128 5, % 75,592 75, % Non-Group 101, , % 1,480,650 1,474, % Package Trip 20,994 24, % 366, , % No Package 84,840 91, % 1,189,567 1,160, % Net True Independent 83,339 89, % 1,168,682 1,139, % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

18 Page 18 T A B L E 6. T O T A L J A P A N V I S I T O R S B Y A I R 2013P 2012% CHANGE 2013P 2012% CHANGE VISITOR DAYS 679, , % 8,209,090 8,043, % TOTAL VISITORS 122, , % 1,385,112 1,336, % Domestic % 6,899 6, % International 121, , % 1,378,213 1,329, % AVERAGE DAILY CENSUS 22,640 23, % 24,578 24, % ISLANDS VISITED O ahu 120, , % 1,326,984 1,285, % O ahu only 105,359 96, % 1,129,458 1,082, % Kaua i 1,944 1, % 27,053 25, % Kaua i only % 3,108 2, % Maui County 4,877 5, % 75,070 63, % Maui 4,854 5, % 73,787 62, % Maui only % 12,760 10, % Moloka i * % 899 1, % Moloka i only * 0 0 NA % Lāna i * % 1,610 2, % Lāna i only * 0 0 NA % Hawai i Island 12,334 19, % 184, , % Kona side 8,375 11, % 129, , % Hilo side 5,005 9, % 70,311 78, % Hawai i Island only 1,490 2, % 37,043 33, % Any Neighbor Island* 17,125 25, % 255, , % NI only 2,247 5, % 58,128 52, % O ahu & NI* 14,878 19, % 197, , % Any one island only* 107, , % 1,182,433 1,128, % Multiple Islands* 14,967 21, % 202, , % Avg. Islands Visited* % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 109, , % 1,200,718 1,167, % Hotel only 108, , % 1,172,135 1,136, % Plan to stay in Condo 8,965 9, % 136, , % Condo only 8,323 7, % 112,420 99, % Plan to stay in Timeshare 3,652 4, % 56,745 56, % Timeshare only 2,969 4, % 47,032 45, % Cruise Ship % 1,799 1, % Friends/Relatives 1,176 1, % 16,289 16, % Bed & Breakfast % 1,575 1, % Other % 2,462 2, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

19 Page 19 T A B L E 6. T O T A L J A P A N V I S I T O R S B Y A I R (CONT.) 2013P 2012% CHANGE 2013P 2012% CHANGE PURPOSE OF TRIP Pleasure (Net) 97, , % 1,161,453 1,165, % Honeymoon 23,398 27, % 217, , % Get Married 3,947 6, % 55,194 56, % Pleasure/Vacation 73,871 75, % 939, , % Mtgs/Conventions/Incentive 5,941 4, % 81,843 48, % Conventions 234 1, % 10,356 16, % Corporate Meetings % 1,779 7, % Incentive 5,639 2, % 70,768 25, % Other Business % 7,498 9, % Visit Friends/Rel. 1,621 2, % 23,220 22, % Gov't/Military % % Attend School % 3,434 4, % Sport Events 384 1, % 10,611 24, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour 31,822 32, % 362, , % Non-Group 90,662 89, % 1,022, , % Package Trip 99,411 91, % 1,022, , % No Package 23,073 29, % 362, , % Net True Independent 20,627 24, % 320, , % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

20 Page 20 T A B L E 7. T O T A L C A N A D I A N V I S I T O R S B Y A I R VISITOR DAYS 575, , % 5,539,981 5,581, % TOTAL VISITORS 44,650 44, % 442, , % Domestic 21,224 19, % 192, , % International 23,426 24, % 249, , % AVERAGE DAILY CENSUS 19,189 19, % 16,587 16, % ISLANDS VISITED O ahu 16,435 17, % 190, , % O ahu only 10,832 11, % 125, , % Kaua i 6,017 5, % 59,002 58, % Kaua i only 3,099 2, % 26,753 25, % Maui County 23,605 23, % 224, , % Maui 23,330 23, % 223, , % Maui only 18,142 17, % 161, , % Moloka i * % 3,528 3, % Moloka i only * % % Lāna i * % 4,886 4, % Lāna i only * % % Hawai i Island 8,435 8, % 83,176 84, % Kona side 7,893 7, % 75,843 76, % Hilo side 2,178 2, % 26,928 28, % Hawai i Island only 4,881 4, % 41,800 41, % Any Neighbor Island* 33,818 33, % 316, , % NI only 28,215 27, % 252, , % O ahu & NI* 5,603 6, % 64,730 80, % Any one island only* 37,111 36, % 356, , % Multiple Islands* 7,539 8, % 85, , % Avg. Islands Visited* % % Average Length of Stay in Hawai'i % % ACCOMMODATIONS Plan to stay in Hotel 19,025 20, % 205, , % Hotel only 14,410 15, % 158, , % Plan to stay in Condo 18,145 18, % 173, , % Condo only 15,073 15, % 141, , % Plan to stay in Timeshare 5,239 5, % 41,613 43, % Timeshare only 4,048 3, % 30,357 31, % Cruise Ship % 8,565 8, % Friends/Relatives 1,817 1, % 19,654 18, % Bed & Breakfast % 6,677 5, % Other % 3,814 4, % * Sample sizes for Moloka'i and Lāna'i are relatively small.

21 Page 21 T A B L E 7. T O T A L C A N A D I A N V I S I T O R S B Y A I R (CONT.) PURPOSE OF TRIP Pleasure (Net) 41,702 41, % 413, , % Honeymoon 1,039 1, % 12,309 13, % Get Married % 2,820 3, % Pleasure/Vacation 40,684 40, % 401, , % Mtgs/Conventions/Incentive 1,237 1, % 14,506 17, % Conventions 1,061 1, % 10,343 12, % Corporate Meetings % 1,684 2, % Incentive % 2,924 3, % Other Business % 3,493 3, % Visit Friends/Rel. 1,423 1, % 15,673 14, % Gov't/Military % 450 1, % Attend School % % Sport Events % 3,345 3, % TRAVEL STATUS % First Timers ** % Repeaters ** Average # of Trips % % Group Tour % 8,680 10, % Non-Group 44,075 43, % 433, , % Package Trip 8,509 9, % 104, , % No Package 36,141 34, % 337, , % Net True Independent 35,879 34, % 334, , % ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority

22 Page 22 Table 8. CRUISE SHIP VISITORS VISITOR DAYS 187, , % 1,969,027 2,016, % TOTAL VISITORS 24,928 30, % 261, , % ARRIVED BY SHIP 15,069 21, % 154, , % ARRIVED BY AIR 9,860 8, % 107, , % NUMBER OF SHIP ARRIVALS % % ISLANDS VISITED Oahu 24,928 30, % 258, , % Kauai 19,749 25, % 230, , % Maui County 24,928 29, % 249, , % Maui 24,928 29, % 249, , % Molokai % 4,352 4, % Lanai 512 1, % 6,082 6, % Hawai i Island 24,409 29, % 252, , % Average Islands Visited % % AVERAGE LENGTH OF STAY Days in Hawaii before Cruise % % Days in Hawaii during Cruise % % Days in Hawaii after Cruise % % Total days in Hawai i % % ACCOMMODATIONS Hotel 10,320 10, % 120, , % Hotel only 8,553 8, % 103, , % Condo 1,274 1, % 12,405 12, % Condo only % 3,175 3, % Timeshare 1,095 1, % 10,716 10, % Timeshare Only % 3,662 4, % Bed & Breakfast % 1,843 1, % Bed & Breakfast only % % Friends & relatives % 6,211 5, % Other accommodation 1,219 1, % 10,186 10, % Accommodation (NET) 12,281 13, % 137, , % Cruise only 12,647 16, % 123, , % TRAVEL STATUS % First timers % Repeat visitors

23 Page 23 Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2013 vs 2012 STATEWIDE HONOLULU KAHULUI KONA HILO LIHUE November %Chge %Chge %Chge %Chge %Chge %Chge Total Seats 863, , % 620, , % 142, , % 51,526 53, % 3,399 4, % 46,564 49, % Scheduled Seats 857, , % 613, , % 142, , % 51,526 53, % 3,399 4, % 46,564 49, % Charter seats 6,469 7, % 6,469 7, % Domestic Seats 570, , % 343, , % 128, , % 49,612 51, % 3,399 4, % 44,998 48, % Scheduled Seats 565, , % 338, , % 128, , % 49,612 51, % 3,399 4, % 44,998 48, % Charter seats 4,692 4, % 4,692 4, % US West 501, , % 280, , % 123, , % 49,612 51, % 3,399 4, % 44,998 48, %...Anchorage 7,065 6, % 4,553 4, % 1,884 1, % % Bellingham 9,928 8, % 5,749 5, % 4,179 2, % Denver 8,764 8, % 6,034 5, % % % %...Eugene % %...Fresno 0 1, % 0 1, % Las Vegas 23,286 26, % 23,286 25, % % Los Angeles 173, , % 96,595 96, % 37,748 39, % 16,294 17, % 3,399 4, % 19,351 20, % Oakland 25,502 31, % 8,940 9, % 11,852 12, % 2,826 4, % 1,884 4, % Phoenix 33,610 34, % 19,360 19, % 7,410 7, % 3,420 3, % 3,420 3, % Portland 28,916 26, % 13,530 12, % 8,478 8, % 4,396 2, % 2,512 2, % Sacramento 12,480 12, % 7,770 7, % 4,710 5, % Salt Lake City 7,780 6, % 7,780 6, % San Diego 19,653 17, % 12,902 13, % 4,710 4, % 2,041 0 NA San Francisco 70,789 69, % 41,219 39, % 12,235 13, % 11,875 11, % 5,460 5, % San Jose 25,455 30, % 8,893 8, % 11,852 12, % 1,884 4, % 2,826 4, %...Santa Maria % % Seattle 55,056 53, % 24,050 23, % 17,033 16, % 7,379 6, % 6,594 6, % Stockton % % US East 64,142 67, % 58,256 60, % 5,886 7, % Atlanta 8,940 8, % 8,940 8, % Chicago 10,440 8, % 10,440 8, % % Dallas 18,966 19, % 13,080 13, % 5,886 6, % Houston 9,976 8, % 9,976 8, %...New York JFK 7,350 8, % 7,350 8, % Newark 7,260 7, % 7,260 7, % Washington D.C. 1,210 6, % 1,210 6, % Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2013 vs 2012 (Cont.) STATEWIDE HONOLULU KAHULUI KONA HILO LIHUE November %Chge %Chge %Chge %Chge %Chge %Chge International Seats 293, , % 276, , % 13,194 12, % 1,914 1, % 0 0 NA 1,566 1, % Scheduled Seats 291, , % 274, , % 13,194 12, % 1,914 1, % 0 0 NA 1,566 1, % Charter Seats 1,777 2, % 1,777 2, % Japan 170, , % 170, , % 0 0 NA 0 0 NA Fukuoka 14,550 14, % 14,550 14, % Nagoya 18,450 13, % 18,450 13, % Osaka 28,926 24, % 28,926 24, % Sapporo 3,367 3, % 3,367 3, % Tokyo-HND 26,910 26, % 26,910 26, % Tokyo-NRT 78,276 70, % 78,276 70, % Canada 30,320 28, % 13,646 13, % 13,194 12, % 1,914 1, % 1,566 1, % Calgary % % Vancouver 29,204 27, % 13,374 13, % 12,350 11, % 1,914 1, % 1,566 1, % Victoria % % Other Asia 36,788 35, % 36,788 35, % Seoul 27,078 33, % 27,078 33, % Shanghai 3,432 2, % 3,432 2, % Taipei 6,278 0 NA 6,278 0 NA Oceania 32,096 22, % 32,096 22, %...Auckland 6,630 2, % 6,630 2, % Brisbane 3, % 3, % Melbourne 2,727 0 NA 2,727 0 NA Sydney 19,372 19, % 19,372 19, % Other 21,652 23, % 21,652 23, % Apia % % Christmas % % Guam 10,440 8, % 10,440 8, % Majuro 2,015 2, % 2,015 2, % Manila 3,432 8, % 3,432 8, % Nadi % % Pago Pago 2,331 2, % 2,331 2, % Papeete 1,470 1, % 1,470 1, % Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division