International Tourism Snapshot

Transcription

1 International Tourism Snapshot International to Australia Avg Stay 2 1 Holiday 3,291, % 22.1 (-5.6%) NZ 449, % 9 (-6.3%) Asia 3 1,482, (-1.) North America 4 339, % 16.6 (-8.8%) Europe 5 505, % 41.5 (-9.8%) UK 348, % 30.7 (-6.7%) VFR 6 2,432, % % NZ 510, (-1.8%) Asia 872, % 30.8 (-2.) North America 225, % % Europe 267, UK 376, % 22.7 (-3.) Business 871, % 12.7 (-0.8%) NZ 204,000 (-0.9%) 6.7 (-6.9%) Asia 324, % North America 131, % 13.9 (-8.6%) Europe 95, % 16.8 (-9.7%) UK 62, % % TOTAL 7 6,170, (-4.6%) NZ 1,096, % 13.3 (-6.3%) Asia 2,677, % 39.9 (-5.) North America 620, (-11.) Europe 749, % 53.8 (-4.4%) UK 623, (-2.3%) International Expenditure in Australia Twenty Billion Reasons... For the first time ever, the expenditure of international visitors to Australia exceeded $20 billion. In addition, for the very first time international holiday visitor expenditure reached $7.4 billion and international education visitor expenditure reached $5.4 billion. Underpinning this growth in international visitor expenditure was strong growth in holiday travel to Australia from key markets such as New Zealand (up 6.1%), Asia (up 9.) and North America (up 13.1%). All Boats Rising with the Tide The numbers of visitors from every one of Australia's core source markets increased during the year, except for Korea. New Zealand rallied against recent falls and increased 3.7%; despite recent slowing China still delivered 9.3% growth; the UK turnaround continued with growth; and the USA increased by a solid 11.4%. Overall Asia (including China and Japan) increased 10.2% and continental Europe increased 8.1%. China Grows - Soon to be others After several years of frenetic growth, the Chinese market appears to have settled slightly, albeit with growth of 9.3%. The driver of this growth during the year was VFR travel with a 31.6% increase. Holiday visitors grew 6.. Total visitor nights grew 7% and holiday visitor nights increased 16.1%. With higher growth in visitors than nights, there was a decrease in the resulting average length of stay for Chinese visitors. Every state except for the Northern Territory had an increase in Chinese visitors. The flow on to other Asian markets continues with visitation from Asia excluding China growing at 10.. Stay a Little Longer The strong growth in international visitors across multiple markets is a positive sign for the tourism industry. It should be noted however that the rate of increase in visitor numbers was greater than the increase in visitor nights. The result was that there was a decline in the average length of stay for almost every core market except for Italy, Thailand, Indonesia, Japan and Hong Kong. The average length of stay across the country for all visitors declined 4.6% and holiday visitors fell 5.6%. Relative Growth Visiting friends and relatives continued to show strong growth during the year with an increase of 11.8%. There was similar growth in their expenditure of 13.8% to $3.3 billion. 6,500 6,000 5,500 5,000 4,500 4,000 16% 14% 12% 1 8% 6% 4% International ('000) to Australia Year ending September in visitors to Australia, Top 5 EXPENDITURE 8 $ million Australia $20,090.9m 5.4% 2% NZ China UK USA Singapore 1

2 International Tourism Snapshot by state in key markets State Comparison Holiday Avg Stay Qld 1,442, % 14.1 (-2.1%) NSW 1,785, Vic 1,070, % 11.3 (-8.1%) Other States 837, (-11.2%) Australia 3,291, % 22.1 (-5.6%) States of Growth The widespread impact of the growth in international visitors was evident with every state and territory recording an increase in international visitors during the year. Victoria recorded a solid growth rate of 10.4%, followed by Northern Terrirtory (8.) and Tasmania (8%). Importantly, every state and territory also recorded an increase in international visitor expenditure. Several states achieved record results, with Queensland attaining $4.1 billion in international expenditure for the first time ever. Victoria Trending Qld NSW Vic VFR Qld 523, % 18.8 (-4.6%) NSW 872, % % Vic 725, % Other States 566, % % Australia 2,432, % % Victoria has broken multiple records for international visitation during the last year. For the first time ever, Victoria attracted more than 2 million international visitors to the state. Within this record number they all set a new mark for international holiday visitors with an increase of 12.2% lifting Victoria to more than 1 million holiday visitors for the first time. At the same time, Victoria increased those visiting friends and relatives by a significant 17.3% and the associated expenditure by 20.8%. The Victorian result was reasonably uniform with every source market showing an increase except for Japan, Taiwan and Switzerland - and more than a dozen source markets showing double digit growth NZ China UK USA Singapore Business Qld 169,000 (-1.6%) 7.8 (-6.) NSW 406, % 9.9 (-2.9%) Vic 279, % % Other States 183, % 16.9 (-3.4%) Australia 871, % 12.7 (-0.8%) Share, Share Alike The variation between states in their share of purpose of travel highlights the focus of international visitors in the larger states. New South Wales has the largest total share with 34.4% of visitors, including 33. for holiday, 33.3% for VFR and it dominates business with 36.3%. Victoria has 22.1% of total visitors, however it is overrepresented in VFR with 27.2% and education with 26.1% share, and it has only a 16.7% share of holiday visitors. Queensland has 21.1% of all visitors, however it dominates holiday visitors with 27.9% share, though it is underrepresented in VFR (17.) and business with 11.9% in visitor expenditure by State 4. TOTAL Qld 2,121, % 21.9 (-3.1%) NSW 3,156, % % Vic 2,098, % 23.2 (-7.2%) Other States 1,588, % 31.0 (-6.9%) Australia 6,170, (-4.6%) Research Updates To receive the latest Tourism and Events Queensland research publications delivered direct to your inbox, subscribe to Research Updates by ing your details to research@queensland.com with subscribe in the subject line Qld NSW Vic Australia 2

3 International Tourism Snapshot International to Queensland Avg Stay Holiday 1,442, % 14.1 (-2.1%) NZ 210, % 9.4 (-9.6%) Asia 630,000 (-0.) % North America 153, Growth Good to Go There was good growth in the number of international visitors during the year, with Queensland recording an overall 3.6% increase. At the same time, international visitor expenditure increased 2.7%. Within this overall number, there was a 3.1% increase in visitation and 4.6% in expenditure. Queensland reached 2.1 million international visitors in the year to September 2014, which was the largest number since % 3% 2% in visitors to key markets Europe 234, % 22 (-11.3%) UK 140,000 (-9.2%) 20.2 (-3.3%) VFR 523, % 18.8 (-4.6%) NZ 177, % 9.9 (-10.8%) Asia 122, % 27.2 (-10.8%) Balanced Portfolio Whilst there was some variation between individual source markets, regional results indicated balanced growth across the portfolio. Greater Asia (including China and Japan) increased 2.2%; continental Europe grew 5.3%; and North America grew 7.2%. Subdued Strengthin China 1% -1% NZ China UK USA Japan North America 45, (-6.7%) Europe 51,000 (-2.6%) UK 80, % 20 (-2.) China remained Queensland's second largest source market with 14.6% of all international visitors. Visitation and expenditure remained stable over the year and the only large was an increase in employment visitors. The strength of the Chinese market to Queensland was underpinned by $590.8 million in visitor expenditure for the year. 2 1 in expenditure for key markets Business 169,000 (-1.6%) 7.8 (-6.) NZ 41, (-25.) Asia 55,000 (-0.9%) North America 22,000 (-22.4%) 10.5 (-11.) Europe 21, % 9.9 (-14.7%) UK 12, % 8.0 (-2.4%) TOTAL 2,121, % 21.9 (-3.1%) International ('000) to Queensland NZ 405, % 11.5 (-12.9%) Asia 842, % % North America 217, % 14.9 (-15.8%) Europe 294, % 31.1 (-4.9%) UK 212,000 (-0.2%) % International Expenditure in Queensland EXPENDITURE $ million Queensland $4,102.9m 2.7% Bounce Backs After several soft quarters, the number of German visitors to Queensland has returned to trend and increased strongly during the year. Total visitors from Germany to Queensland increased 1 and holiday visitors lifting 12%. The strongest result was the 20.3% increase in German overnight visitor expenditure to $166.1 million. Similarly, travel from Japan increased 2.2% with Japanese expenditure recording double digit growth of 14.4% or an additional $40 million NZ China UK Japan USA Research Updates To receive the latest Tourism and Events Queensland research publications delivered direct to your inbox, subscribe to Research Updates by ing your details to research@queensland.com with subscribe in the subject line. Year ending September 3

4 International by region Brisbane 997, % , % Gold Coast 819, % , % Sunshine Coast 245, % , % Fraser Coast 123, % , % SQC 9 50, % ,000 (-7.) SGBR ,000 (-2.2%) ,000 (-5.2%) Mackay 45,000 (-0.) , % Whitsundays 199, , % Townsville 102,000 (-8.3%) ,000 (-7.) TNQ 726, % , % Trend 12 Avg Stay Holiday Trend Outback 11 22, % , % Expenditure in Queensland regions Brisbane Gold Coast Sunshine Coast Fraser Coast SQC 9 SGBR 10 Mackay Whitsundays Townsville TNQ $ million Avg Stay Holiday Spend per visitor Spend per night $1,528.6m (-3.4%) $1, $75.16 $1,007.9m 11.7% $1, $ $210.8m 11.7% $ $77.77 $32.8m 0. $ $56.33 $71.3m (-3.4%) $1, $44.61 $79.5m n/p n/p n/p $28.7m n/p $ $39.99 $132.1m 7. $ $97.55 $80.7m (-8.3%) $ $67.35 $913.5m 5. $1, $ Brisbane The number of international visitors to Brisbane increased 2.3% with the strongest growth coming from Germany and Japan. A loss in overall visitor nights, particularly in business, resulted in 3.4% decline in visitor expenditure. Gold Coast The Gold Coast had a marginal increase in visitation in the year ending September 2014 with 2.1% growth in international visitors. There was however, a 13.8% increase in average length of stay which delivered more than one million additional international visitor nights during the year. This in turn increased international overnight visitor expenditure on the Gold Coast by 11.7% returning it to back above $1 billion. Tropical North Queensland There was a moderate increase of 3.2% in international visitors to Tropical North Queensland (TNQ) during the year. Though there was a 2.9% fall in overall visitor nights and 6.3% fall in holiday visitor nights, TNQ still increased visitor expenditure by 5. due to a strong lift in employment visitor nights. China's growth slowed to 4.4%, though it was supported by strong growth from the United States and Canada with 11.2% and 26% respectively. Sunshine Coast International visitors to the Sunshine Coast jumped 9.4% during the year, including a 5.2% increase in international holiday visitors. There was also a lift in employment and education visitors. The overall average length of stay for international visitors grew 2.8%. A decline of 16.9% in the average stay of holiday visitors was offset by increases for employment visitors. This resulted in a 12% increase in visitor nights as the higher employment nights offset a 12.7% fall in holiday visitor nights. The strength of these additional nights was seen in a very strong 11.7% increase in overnight visitor expenditure. Whitsundays The Whitsundays had an 8% lift in international visitors, including 9.2% growth in international holiday visitors. Overall visitor nights declined slightly, however holiday visitor nights increased 20.6% over the year. This significant lift resulted in a 7% increase in overnight visitor expenditure. Fraser Coast International travel to the Fraser Coast had a modest increase of 2.2% over the year. There was an 11% fall in visitor nights, however these were predominently in VFR and employment nights, while holiday nights increased 4.6%. Townsville The number of international visitors to Townsville declined 8.3% for the year ended September 2014, due to the decrease in visitors from the UK and Asia. This resulted in visitor expenditure declining 8.3%. Southern Great Barrier Reef There were 2.2% fewer international visitors to SGBR over the year. There were strong increases from Germany and New Zealand, however these were offset by losses in other markets. Southern Qld Country International visitors to SQC increased 3.4% due to strong growth in business travellers. The loss of employment nights however, meant that visitor expenditure declined 3.4%. Mackay The number of international visitors to Mackay remained stable during the year with visitor expenditure reaching $28.7 milion. Growth from the UK and Germany was offset by a decline in New Zealand visitation. Outback The three year trend for international visitors to the Outback indicates an increase of 1.3% with visitor nights increasing 15.1% during the same period. This suggests that those who are travelling to the Outback are opting for longer stays. 4

5 1 1 International Tourism Snapshot 10 in NZ visitation by region Region comparison by source market NZ % Chg China % Chg UK % Chg Brisbane 169, % Brisbane 133,000 (-4.2%) Brisbane 116,000 (-1.7%) Gold Coast 187, Gold Coast 186,000 (-6.3%) Gold Coast 62, Sunshine Coast 61, % Sunshine Coast n/p n/p Sunshine Coast 51, % Fraser Coast 8, Fraser Coast n/p n/p Fraser Coast 32,000 (-1.) SQC 12, SQC n/p n/p SQC 6,000 (-5.2%) SGBR 18, % SGBR n/p n/p SGBR 25,000 (-5.1%) Mackay 8,000 (-24.6%) Mackay n/p n/p Mackay 8, Whitsundays 11, % Whitsundays 7, % Whitsundays 46,000 (-10.4%) Townsville 11, Townsville n/p n/p Townsville 22,000 (-13.6%) Outback 11 n/p n/p Outback 11 n/p n/p Outback 11 n/p n/p TNQ 39, % TNQ 148, % TNQ 85,000 (-7.1%) Queensland 405, % Queensland 309, % Queensland 212,000 (-0.2%) Europe 5 % Chg Japan % Chg Nth America % Chg Brisbane 176, % Brisbane 29, % Brisbane 91,000 (-0.9%) Gold Coast 77, % Gold Coast 54,000 (-2.6%) Gold Coast 45, % Sunshine Cst 80, % Sunshine Coast n/p n/p Sunshine Coast 24,000 (-1.) Fraser Coast 61, % Fraser Coast n/p n/p Fraser Coast 12,000 (-7.6%) SQC 12, % SQC n/p n/p SQC 6,000 (-11.) SGBR 52,000 (-4.2%) SGBR n/p n/p SGBR 14, % Mackay 18, % Mackay n/p n/p Mackay n/p n/p Whitsundays 87, % Whitsundays 8, % Whitsundays 26, % Townsville 45,000 (-11.) Townsville n/p n/p Townsville 12, % Outback 11 9,000 (-4.6%) Outback 11 n/p n/p Outback 11 n/p n/p TNQ 157, % TNQ 88,000 (-4.) TNQ 111, % Queensland 294, % Queensland 160, % Queensland 217, % in European (excl UK) 5 visitation by region in Nth America visitation by region -2 Brisbane Gold Coast Sunshine Cst Fraser Coast SQC SGBR Mackay Whitsundays Townsville TNQ 5

6 ` Total Asia State expenditure comparison Qld NSW Vic Australia Expenditure ($ million) $4,102.9m $6,992.3m $4,856.6m $20,090.9m New Zealand 405, % 392, % 288, % 1,096, % 2.7% 7.1% 4.2% 5.4% 842, % 1,340, % 991, % 2,677, % Share of expenditure 20.4% 34.8% 24.2% 100. Japan 160, % 142,000 (-4.) 38,000 (-6.7%) 301, % Spend per Visitor $1, $2, $2, $3, Hong Kong 51, % 99, % 72, % 183, Singapore 62,000 (-3.2%) 109, % 97, , % Malaysia 48, % 77, % 109, % 285, Indonesia 18,000 (-22.4%) 56,000 (-3.) 47, % 133, % Taiwan 51, % 61, % 39,000 (-1.8%) 111, Thailand 14, , % 24, % 70, % Korea 51,000 (-15.6%) 146,000 (-0.3%) 43, % 184,000 (-0.1%) China 309, % 444, % 365, % 729, % India 46, % 87, % 84, % 176, % Other Asia 33, % 84, % 73, % 187, % Nth America 217, % 407, , % 620, USA 162, , , % 495, % Canada 55, % 83, % 43, % 126, % Total Europe Qld NSW 506, % 813, % 516, ,373, % UK 212,000 (-0.2%) 341, % 216, % 623, Germany 78, , % 75, % 174, Scandinavia 41, % 60, , % 94, % France 46, , % 42, % 110, % Italy 24,000 (-6.3%) 45, % 34, % 71, Netherlands 18,000 (-1.3%) 27, % 20, % 46, % Switzerland 20, % 32,000 (-2.6%) 19,000 (-13.2%) 48, % Other Europe 68, % 119, % 78, % 206, % Other 150, % 204, % 102, % 405, % TOTAL 2,121, % 3,156, % 2,098, % 6,170, Vic Australia Notes: 1. refers to the percentage between the year covered by this snapshot compared to the year prior. 2. Avg stay: Average length of stay expressed in nights. 3. Asia includes Japan, China, Korea, Singapore, Malaysia, Hong Kong, India, Indonesia, Taiwan, Thailand and Other Asia. 4. North America includes United States of America and Canada. 5. Europe includes Germany, France, Scandinavia, Netherlands, Italy, Switzerland and Other Europe. 6. Visiting friends or relatives (VFR). 7. Total includes those visitors classified as Other. Therefore, the sum of Holiday, VFR, and Business visitors may not equal to 'Total'. 8. All expenditure figures include package expenditure ($m). 9. SQC - Southern Qld Country region is comprised of Toowoomba, Southern and Western Downs regions. 10. SGBR - Southern Great Barrier Reef region is comprised of Capricorn, Bundaberg and Gladstone regions. 11. To stabilise some results, Trend is used to average data over three years. Trend is the average over three years rather than a year on year comparison. n/p - not published for technical reasons For Further Information: Research Department Tourism and Events Queensland research@queensland.com Website: Data Source: International Visitor Survey, Tourism Research Australia. The information included in this report was extracted from the International Visitor Survey (IVS), conducted by Newton Wayman Chong Research on behalf of Tourism Research Australia (TRA). IVS information is collected by personal interviews with short-term international visitors to Australia in the departure lounges at eight Australian airports prior to departure. The IVS is weighted to total figures supplied by the Australian Bureau of Statistics Overseas Arrivals and Departures and does not include persons aged under 15 years. For this publication data has been adjusted to conform to Tourism and Events Queensland s destinations, which may differ slightly from ABS Tourism Regions. Disclaimer: By using this information you acknowledge that this information is provided by Tourism and Events Queensland (TEQ) to you without any responsibility on behalf of TEQ. You agree to release and indemnify TEQ for any loss or damage that you may suffer as a result of your reliance on this information. TEQ does not represent or warrant that this information is correct, complete or suitable for the purpose for which you wish to use it. The information is provided to you on the basis that the you will use your own skill and judgement and make your own enquiries to independently evaluate, assess and verify the information s correctness, completeness and usefulness to you before you rely on the information. 6