TOTAL VISITOR EXPENDITURES DECREASED 2.2 PERCENT IN APRIL 2014 AND 2.9 PERCENT IN THE FIRST FOUR MONTHS OF 2014

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1 For Immediate Release: May 29, 2014 HTA Release (14-16) TOTAL VISITOR EXPENDITURES DECREASED 2.2 PERCENT IN 2014 AND 2.9 PERCENT IN THE FIRST FOUR MONTHS OF 2014 HONOLULU Total expenditures by visitors who came to Hawai i in April 2014 decreased 2.2 percent (or $24 million) from last April to $1.1 billion 1, according to preliminary statistics released today by the Hawai i Tourism Authority. For the first four months of 2014, total visitor expenditures fell 2.9 percent to $4.9 billion and total arrivals dropped 2.6 percent to 2,720,760 visitors. There has been negative growth in total visitor expenditures for the last eight months. In April 2014, arrivals by air of 639,395 visitors (+0.3%) was comparable to the same month last year. However, fewer visitors came by cruise ships (-22.2%) which led to a slight drop in total arrivals (-0.7%) to 662,553 visitors. The average daily spending by all visitors (-1.6% to $188 per person) was lower than a year ago. Arrivals by air from U.S. West visitors fell 1.4 percent to 274,656 visitors, despite an expected gain from Easter holiday travelers. This decline was offset by higher daily spending (+4.5% to $160 per person), which contributed to a 2.9 percent growth in U.S. West visitor expenditures to $394.1 million. Average daily spending by U.S. East visitors was less than last April (-8% to $193 per person), resulting in a 6.9 percent decline in U.S. East visitor expenditures to $238.4 million. A drop in Japanese arrivals (-1.6% to 98,686 visitors) was balanced by increased daily spending (+3.4% to $271 per person), resulting in total expenditures of $154.6 million (+0.2%). Canadian visitors spent a total of $89.7 million in April 2014, up 10.2 percent from the same month last year. Supported by increased air service, Canadian arrivals rose 16.3 percent to 49,548 visitors. Arrivals from All Other markets totaled 87,608 visitors (-0.2%). Lower daily spending (-5.6% to $258 per person) and a shorter average length of stay led to a 10.7 percent drop in expenditures from All Other markets to $195.4 million. There were more visitors to Kaua i (+4.2%) and Maui (+2.7%), but fewer visitors to Hawai i Island (-3.8%) compared to April Visitor expenditures rose on Kaua i (+8.5%) and Hawai i Island (+1.4%) but decreased on O ahu (-6.1%). There were 898,448 total air seats (+0.7%) to Hawai i in April Scheduled seats from Other Asia (+19.3%), Canada (+16.8%) and Japan (+6.5%) grew, but scheduled seats from U.S. East (-8.4%) and Oceania (-6.3%) declined. Year-to-date 2014: Arrivals by air from U.S. West (-5.6%) and U.S. East (-1%) were down, while arrivals from Japan (+2.1%), Canada (+4%), Other Asia (+10.1%) and Oceania (+1.5%) increased compared to the first four months of Total visitor expenditures were higher on Kaua i (+3%) but declined on O ahu (-5.3%) and Maui (-1.7%). 1/ Total visitor expenditure statistics presented in this press release are not adjusted for inflation (nominal dollars).

2 Page 2 April 2014 Arrivals at a Glance CATEGORY AND MMA Apr 2014P Apr 2013P % change YTD 2014P YTD 2013P % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , U.S. West , , U.S. East , , Japan Canada All Other Visitor arrivals by cruise ships TOTAL VISITOR DAYS 5,751,789 5,785, ,413,045 25,966, Total by air 5,623,289 5,620, ,056,701 25,477, U.S. West 2,463,494 2,501, ,585,275 10,070, U.S. East 1,235,734 1,220, ,243,937 6,264, Japan 571, , ,757,050 2,735, Canada 594, , ,425,806 3,245, All Other 758, , ,044,632 3,160, Visitor arrivals by cruise ships 128, , , , VISITOR ARRIVALS 662, , ,720,760 2,793, Total by air 639, , ,653,503 2,697, U.S. West 274, , ,642 1,056, U.S. East 128, , , , Japan 98, , , , Canada 49,548 42, , , All Other 87,608 87, , , Visitor arrivals by cruise ships 23,157 29, ,257 95, AVERAGE LENGTH OF STAY Total by air U.S. West U.S. East Japan Canada All Other Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air U.S. West U.S. East Japan Canada All Other Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , U.S. West 1, , , , U.S. East 1, , , , Japan 1, , , , Canada 1, , , , All Other 2, , , , Visitor arrivals by cruise ships P=Preliminary data. Source:Hawai'i Tourism Authority

3 Page 3 Other Highlights: Arrivals from the Pacific region rose 1.7 percent compared to April There were more visitors from California (+4.8%), particularly from the Los Angeles (+10.8%), San Diego (+5.4%), San Francisco (+7.4%) and Sacramento (+16%) metro areas. A shift in the Easter/spring break holiday to April 2014 from March 2013 contributed to some of the growth in California visitors. In contrast, arrivals from Oregon (-13.7%) and Alaska (-8.1%) declined. Arrivals from the Mountain region also decreased (-11.5%) with fewer visitors from Arizona (-25.8%) and Colorado (-15.3%). Year-to-date, arrivals from the Pacific and Mountain regions declined an average of 5.3 percent and 4.6 percent, respectively (see Visitor Highlights: Visitor Arrivals by U.S. Region on the HTA website). For U.S. East, growth in arrivals from the East North Central (+14.2%), Mid Atlantic (+9.1%) and South Atlantic (+3.1%) regions offset declines from the New England (-10.9%), East South Central (-10.9%), West South Central (-9.8%) and West North Central (-5.9%) regions compared to April For the first four months of 2014, more visitors came from the West North Central (+2.6%) and East North Central (+2.2%) regions than in the same period last year. After 14 consecutive months of negative growth, daily spending by Japanese visitors in April 2014 were higher (+3.4%) compared to April More visitors came to honeymoon (+4.7% to 45,067) compared to last April. Honeymooners from Japan, which comprised nearly 40 percent of all honeymoon visitors rose 8.4 percent. While still a small segment of the Canadian visitor market, there was significant growth (+46% to 1,229) in honeymooners. Partially offsetting these increases were declines from U.S. West (-4.5% to 7,444) and U.S. East (-14.3% to 5,334). For the first four months of 2014, there were 168,040 honeymoon visitors in the islands, an increase of 8.4 percent year-to-date. A total of 42,424 visitors came for meetings, conventions and incentives (MCI) in April 2014, down 22.6 percent from last April. More visitors came for corporate meetings (+10.1% to 10,508) but fewer came for conventions (-38.8% to 17,295) with losses mainly from U.S. West and U.S. East. There was moderate convention activity in April In comparison, four events were held at the Hawai i Convention Center in April 2013, each with more than 3,000 delegates. For the first four months of 2014, total MCI visitors declined 5.3 percent to 193,498 visitors. Fewer Japanese visitors stayed in hotels (-4.1% to 84,275) while more stayed in condominium (+12.6% to 10,473) and timeshare (+8.2% to 4,353) properties compared to a year ago. Among U.S. West visitors in April 2014, more stayed in hotels (+1.9% to 139,484) and timeshare properties (+8.6% to 37,613) but fewer stayed in condominium properties (-4.9% to 62,895) compared to last April. Similarly, U.S. East visitors also showed heavier usage of hotels (+1.4% to 84,416) and timeshare (+6.2% to 13,894) versus condominium (-1.9% to 16,921) properties. Highlights of Visitors from All Other Markets: Oceania: The number of visitors from Oceania decreased 7.1 percent compared to April Arrivals from New Zealand grew 11.6 percent to 4,368 visitors. Arrivals from Australia were down 9.8 percent to 24,013 visitors. Reduced air service was one factor that contributed to this decline (see Visitor Highlights: Visitor Arrivals by Country by MMA; and Research & Report: Major Market Areas on the HTA website). For the first four months of 2014, arrivals from Australia fell 5.3 percent while arrivals from New Zealand increased 61.4 percent compared to year-to-date Expenditure data for the first

4 Page 4 four months of 2014 showed a drop in daily spending by Australian visitors (-1.7% to $254 per person) compared to year-to-date 2013 (see Visitor Highlights: Visitor Expenditures on the HTA website). Other Asia: Arrivals from Other Asia increased 1.8 percent from last April. Supported by new air service, arrivals from Taiwan nearly doubled to 1,209 visitors. Arrivals from China also increased (+4% to 11,671), but arrivals from Korea (-3.8% to 15,727) were lower compared to April Year-to-date 2014 showed gains in visitors from Korea (+5.6%), China (+2.5%) and Taiwan (+197.7%) compared to the same period last year. Daily spending by Chinese visitors in the first four months of 2014 rose 2.4 percent to $407 per person and continued to be the highest among the visitor markets. Daily spending by visitors from Korea (-3.3% to $255 per person) decreased compared to the first four months of Europe: There were 11,378 visitors (+0.1%) from the Europe major market areas (United Kingdom, France, Germany, Italy and Switzerland) in April For the first four months of 2014, arrivals from this market was 39,796 visitors (-0.4%), about the same compared to year-todate Latin America: Arrivals from Latin America declined 12 percent to 2,666 visitors in April For the first four months of 2014, a total of 10,055 visitors came from this market, down 6.4 percent compared to the same period last year. Island Highlights for April 2014: O ahu: Visitor expenditures on O ahu dropped 6.1 percent to $506 million in April 2014, largely due to a 5.4 percent decrease in visitor days. There were 388,699 visitors to O ahu (-0.9%) during the month. Significantly more of these visitors were day trippers who stayed one day or less (+62.2%), which resulted in a shorter average length of stay (-4.6% to 6.63 days). There were more visitors to O ahu from Canada (+4%) but fewer from U.S. West (-2.1%) and U.S. East (-3%) than in April The average daily spending was $196 per person (-0.7%). Maui: Visitor expenditures on Maui were comparable to April 2013 at $295.8 million (+0.1%), while visitor days rose 6.5 percent. Arrivals grew 2.7 percent to 195,659 visitors, with increases from U.S. West (+1.6%), U.S. East (+4.9%) and Canada (+15.4%) offsetting a 24 percent decrease from Japan. However, the average daily spending declined 6.1 percent to $190 per person. Kaua i: Visitor expenditures on Kaua i increased 8.5 percent to $117.3 million, boosted by a 4.2 percent growth in arrivals to 88,233 visitors. Daily spending of $175 per person was unchanged from a year ago. There were more visitors from U.S. West (+3%), U.S. East (+6.4%) and Canada (+39.2%) but fewer visitors from Japan (-22.2%) compared to April Hawai i Island: Although arrivals to Hawai i Island declined (-3.8% to 108,427 visitors), a longer average length of stay (+4.5% to 7.25 days) contributed to a 1.4 percent growth in visitor expenditures to $144.8 million. There were more visitors to Hawai i Island from U.S. East (+2.7%) and Canada (+39.8%) but fewer from U.S. West (-7.7%) and Japan (-14%).

5 Page 5 April 2014 Island Highlights CATEGORY AND ISLAND Apr 2014 Apr 2013 % change YTD 2014 YTD 2013 % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , O ahu , , Maui , , Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships TOTAL VISITOR DAYS 5,751,789 5,785, ,413,045 25,966, Total by air 5,623,289 5,620, ,056,701 25,477, O ahu 2,576,980 2,724, ,176,229 11,790, Maui 1,555,830 1,460, ,919,038 6,798, Moloka i 18,272 17, ,861 94, Lāna i 16,737 19, ,150 91, Kaua i 669, , ,881,352 2,815, Hawai i Island 785, , ,908,072 3,886, Visitor arrivals by cruise ships 128, , , , VISITOR ARRIVALS 662, , ,720,760 2,793, Total by air 639, , ,653,503 2,697, O ahu 388, , ,626,083 1,641, Maui 195, , , , Moloka i 4,055 4, ,768 18, Lāna i 5,315 5, ,583 25, Kaua i 88,233 84, , , Hawai i Island 108, , , , Visitor arrivals by cruise ships 23,157 29, ,257 95, AVERAGE LENGTH OF STAY Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , O ahu 1, , , , Maui 1, , , , Moloka i Lāna i 1, , , , Kaua i 1, , , , Hawai i Island 1, , , , Visitor arrivals by cruise ships P=Preliminary data. Source:Hawai'i Tourism Authority

6 Page 6 Air Seats to Hawai i (Table 9, page 23): There were 898,448 total air seats to Hawai i in April 2014, similar to last April. Growth in total air seats for Kahului (+7.5% to 166,673) and Līhu e (+4.3% to 51,740) entirely offset fewer seats for Honolulu (-1% to 623,999) and Hilo (-17.6% to 3,234). Seats for Kona of 52,802 were virtually unchanged from a year ago. Scheduled air seats rose 1.9 percent to 894,032. No international charters serviced the state in April Scheduled seats from U.S. West (+0.7%) were similar to April Increased service from Las Vegas, Los Angeles, Portland, San Diego, San Francisco and Seattle were offset by discontinued service from Boise, Eugene, Fresno, Phoenix Mesa and Santa Maria, and reduced service from Anchorage, Bellingham, Denver, Oakland, Phoenix, San Jose and Spokane. The number of seats from U.S. East declined 8.4 percent from April Flights out of Washington D.C. were reduced to once a week since October 2013 and there were also fewer seats from Atlanta, Houston and New York JFK. Partially offsetting these decreases were more seats out of Chicago, Dallas and Newark compared to a year ago. Scheduled seats out of Japan rose 6.5 percent from last April, boosted by increased service from Fukuoka, Haneda, Nagoya, Narita, Osaka and Sapporo. Scheduled seats out of Canada in March 2014 increased 16.8 percent due to more seats from Calgary, Edmonton and Vancouver. Oceania air seats declined 6.3 percent. Reduced service out of Sydney (-13%) offset growth in seats from Melbourne (+8.3%). Seats from Auckland increased 7.3 percent compared to April Scheduled seats from Other Asia climbed 19.3 percent from April 2013, boosted by 3,645 new seats out of Taipei and increased service out of Shanghai (+77%). There were 5,259 new seats out of Beijing to Honolulu with three times a week non-stop service from Air China (started in Jan. 20, 2014) and the launch of non-stop service three times a week from Hawaiian Airlines on April 16, In contrast, reduced service caused a decline in scheduled seats from Seoul (-14.1%). For the first four months of 2014, total air seats grew 1.4 percent, with increased seats to Honolulu (+1.5%), Kahului (+1.9%) and Kona (+1.7%) offsetting fewer seats from Hilo (-7.9%). There were more seats from Other Asia (+16.7%), Canada (+9.5%), Japan (+8.8%) and Oceania (+4.2%) compared to the first four months of 2013 offsetting fewer seats from U.S. East (-1.2%). Cruise Ship Visitors (Table 8, page 22) Eleven cruise ships came in April 2014 and brought 23,157 visitors to the islands compared to 13 ships that came in April 2013 with 29,752 visitors. The total number of visitors who came by cruise ships or by air to board cruise ships decreased 16.9 percent to 32,049 visitors in April Total cruise visitor days declined 15.2 percent. In the first four months of 2014, there were 67,257 visitors who entered the islands aboard 36 out-of-state cruise ships. This is 29.8 percent fewer than the 95,841 visitors who came on 47 cruise ships in year-to-date A total of 105,562 visitors came by cruise ship or by air to board cruise ships in the first four months of 2014, down 18.9 percent from the same period last year.

7 Page 7 # # # For more information, contact: Angela Rodriguez Communications and Tourism Brand Manager Hawai i Tourism Authority (808) Dawn Hirai Senior Vice President Stryker Weiner & Yokota (808) / (cell) Daniel Nāho opi i Director of Tourism Research Hawai i Tourism Authority (808) daniel@gohta.net Julie Kaneko Senior Account Executive Stryker Weiner & Yokota (808) / (cell)

8 Page 8 TABLE 1. TOTAL VISITORS BY AIR % CHANGE % CHANGE TOTAL VISITORS 639, , ,653,503 2,697, Domestic 437, , ,753,399 1,810, International 202, , , , VISITOR DAYS 5,623,289 5,620, ,056,701 25,477, AVERAGE DAILY CENSUS 187, , , , TOTAL AIR SEATS 898, , ,675,120 3,623, TOTAL LOAD FACTOR (%)** ISLANDS VISITED O'ahu 388, , ,626,083 1,641, O'ahu only 293, , ,223,769 1,219, O'ahu one day or less 16,712 10, ,124 44, Kaua'i 88,233 84, , , Kaua'i only 50,288 46, , , Kaua'i one day or less 8,554 7, ,311 32, Maui County 198, , , , Maui 195, , , , Maui only 128, , , , Maui one day or less 12,859 13, ,867 52, Moloka'i * 4,055 4, ,768 18, Moloka'i only * ,466 2, Moloka'i one day or less* 2,106 2, ,357 8, Lāna'i * 5,315 5, ,583 25, Lāna'i only * 613 1, ,696 4, Lāna'i one day or less* 2,440 2, ,467 11, Hawai'i Island 108, , , , Kona side 91,834 93, , , Hilo side 40,375 41, , , Hawai'i Island only 53,133 54, , , Hawai'i Island one day or less 8,517 10, ,178 46, Any Neighbor Island 345, , ,429,734 1,478, NI only 250, , ,027,420 1,056, Oahu & NI 95,020 97, , , Any one island only 526, , ,172,349 2,194, Multiple Islands 112, , , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 402, , ,669,016 1,679, Hotel only 353, , ,462,756 1,472, Plan to stay in Condo 115, , , , Condo only 93,292 92, , , Plan to stay in Timeshare 63,625 57, , , Timeshare only 49,418 45, , , Cruise Ship 12,438 10, ,328 40, Friends/Relatives 48,635 56, , , Bed & Breakfast 5,839 7, ,680 32, Other 8,157 7, ,993 36, * Sample sizes for Moloka'i and Lāna'i are relatively small. ** Change represents absolute change in rates rather than percentage change in rate.

9 Page % CHANGE % CHANGE PURPOSE OF TRIP Pleasure (Net) 535, , ,202,837 2,230, Honeymoon/Get Married 49,526 48, , , Honeymoon 45,067 43, , , Get Married 7,968 8, ,098 34, Pleasure/Vacation 490, , ,035,507 2,074, Mtgs/Conventions/Incentive 42,424 54, , , Conventions 17,295 28, , , Corporate Meetings 10,508 9, ,832 35, Incentive 18,030 19, ,644 68, Other Business 20,681 22, ,939 87, Visit Friends/Rel. 46,899 51, , , Gov't/Military 6,763 5, ,158 24, Attend School 1, ,441 5, Sport Events 6,112 3, ,259 24, TRAVEL STATUS % First Timers** % Repeaters** Average # of Trips Group Tour 51,673 56, , , Non-Group 587, , ,420,292 2,459, Package Trip 204, , , , No Package 435, , ,787,095 1,822, Net True Independent 425, , ,747,673 1,777, Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 1. TOTAL VISITORS BY AIR (CONT.) *********************************************************************** Collaboration of the following agencies are gratefully acknowledged: Airlines, State Department of Agriculture - Plant Quarantine Branch, State Department of Transportation - Airport Division, and U.S. Department of Homeland Security, Bureau of Customs & Border Protection, - Honolulu office. ************************************************************************

10 Page 10 TABLE 2. DOMESTIC VISITORS BY AIR % CHANGE % CHANGE DOMESTIC VISITORS 437, , ,753,399 1,810, DOMESTIC VISITOR DAYS 4,051,457 4,110, ,930,550 18,355, DOMESTIC AVERAGE DAILY CENSUS 135, , , , DOMESTIC AIR SEATS 579, , ,374,450 2,386, DOMESTIC LOAD FACTOR (%)** ISLANDS VISITED O'ahu 217, , , , O'ahu only 158, , , , O'ahu one day or less 13,941 7, ,272 33, Kaua'i 76,979 74, , , Kaua'i only 46,460 44, , , Kaua'i one day or less 5,886 4, ,226 18, Maui County 159, , , , Maui 156, , , , Maui only 109, , , , Maui one day or less 7,331 5, ,142 22, Moloka'i * 3,331 2, ,959 14, Moloka'i only * ,327 2, Moloka'i one day or less* 1,479 1, ,349 5, Lāna'i * 4,565 4, ,124 19, Lāna'i only * ,640 3, Lāna'i one day or less* 1,999 1, ,230 7, Hawai'i Island 81,892 84, , , Kona side 71,321 73, , , Hilo side 28,437 28, , , Hawai'i Island only 47,385 49, , , Hawai'i Island one day or less 3,634 3, ,466 15, Any Neighbor Island 278, , ,130,958 1,167, NI only 219, , , , Oahu & NI 58,846 58, , , Any one island only 363, , ,436,518 1,493, Multiple Islands 74,079 73, , , Avg. Islands Visited Average Length of Stay in Hawai'i Plan to stay in Hotel 246, , , , Hotel only 207, , , , Plan to stay in Condo 86,091 90, , , Condo only 68,397 72, , , Plan to stay in Timeshare 53,037 49, , , Timeshare only 41,196 39, , , Cruise Ship 11,013 9, ,157 31, Friends/Relatives 43,742 48, , , Bed & Breakfast 4,862 5, ,392 24, Other 7,497 7, ,152 31, * Sample sizes for Moloka'i and Lāna'i are relatively small.

11 Page 11 TABLE 2. DOMESTIC VISITORS BY AIR (CONT.) % CHANGE % CHANGE PURPOSE OF TRIP Pleasure (Net) 357, , ,416,472 1,465, Honeymoon/Get Married 18,242 19, ,986 60, Honeymoon 14,961 16, ,231 50, Get Married 5,161 4, ,428 15, Pleasure/Vacation 342, , ,366,412 1,417, Mtgs/Conventions/Incentive 33,872 41, , , Conventions 14,889 22, ,777 86, Corporate Meetings 9,891 8, ,507 32, Incentive 12,368 11, ,368 34, Other Business 19,526 20, ,615 79, Visit Friends/Rel. 42,268 44, , , Gov't/Military 5,782 5, ,361 22, Attend School 1, ,603 4, Sport Events 3,797 1, ,219 19, TRAVEL STATUS % First Timers** % Repeaters** Average # of Trips Group Tour 20,447 19, ,694 72, Non-Group 416, , ,676,705 1,737, Package Trip 97, , , , No Package 339, , ,400,013 1,439, Net True Independent 333, , ,375,821 1,417, Ave. Age of Party Head Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority

12 Page 12 TABLE 3. INTERNATIONAL VISITORS BY AIR % CHANGE % CHANGE INTERNATIONAL VISITORS 202, , , , INTERNATIONAL VISITOR DAYS 1,571,831 1,510, ,126,151 7,122, INTERNATIONAL AVERAGE DAILY CENSUS 52,394 50, ,385 59, INTERNATIONAL AIR SEATS 319, , ,300,670 1,236, INTERNATIONAL LOAD FACTOR (%)** ISLANDS VISITED O'ahu 171, , , , O'ahu only 134, , , , O'ahu one day or less 2,771 2, ,851 10, Kaua'i 11,254 9, ,741 47, Kaua'i only 3,828 1, ,000 10, Kaua'i one day or less 2,668 2, ,085 14, Maui County 39,029 35, , , Maui 38,805 34, , , Maui only 19,164 14, ,185 86, Maui one day or less 5,529 7, ,726 29, Moloka'i * 725 1, ,808 4, Moloka'i only * Moloka'i one day or less* ,008 3, Lāna'i * 750 1, ,459 5, Lāna'i only * Lāna'i one day or less* 441 1, ,237 4, Hawai'i Island 26,537 28, , , Kona side 20,513 20, , , Hilo side 11,938 13, ,073 64, Hawai'i Island only 5,748 5, ,122 28, Hawai'i Island one day or less 4,883 7, ,712 31, Any Neighbor Island 67,333 64, , , NI only 31,159 25, , , Oahu & NI 36,174 39, , , Any one island only 163, , , , Multiple Islands 38,585 42, , , Avg. Islands Visited Average Length of Stay in Hawai'i Plan to stay in Hotel 156, , , , Hotel only 146, , , , Plan to stay in Condo 29,767 27, , , Condo only 24,895 20, , , Plan to stay in Timeshare 10,589 7, ,690 37, Timeshare only 8,222 5, ,025 28, Cruise Ship 1,425 1, ,171 9, Friends/Relatives 4,893 8, ,503 28, Bed & Breakfast 976 1, ,288 8, Other ,841 4, * Sample sizes for Moloka'i and Lāna'i are relatively small. ** Change represents absolute change in rates rather than percentage change in rate.

13 Page 13 TABLE 3. INTERNATIONAL VISITORS BY AIR (CONT.) % CHANGE % CHANGE Pleasure (Net) 177, , , , Honeymoon/Get Married 31,284 29, , , Honeymoon 30,106 26, , , Get Married 2,808 3, ,670 19, Pleasure/Vacation 147, , , , Mtgs/Conventions/Incentive 8,552 13, ,976 57, Conventions 2,406 5, ,218 21, Corporate Meetings 617 1, ,325 3, Incentive 5,662 7, ,276 34, Other Business 1,155 1, ,325 7, Visit Friends/Rel. 4,630 6, ,763 29, Gov't/Military ,797 2, Attend School ,838 1, Sport Events 2,315 1, ,041 5, % First Timers** % Repeaters** Average # of Trips Group Tour 31,226 37, , , Non-Group 170, , , , Package Trip 106, , , , No Package 95,778 82, , , Net True Independent 92,421 76, , , Ave. Age of Party Head Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority

14 Page P 2013P % CHANGE 2014P 2013P % CHANGE TOTAL VISITORS 274, , ,642 1,056, Domestic 269, , ,800 1,030, International 4,792 6, ,842 26, VISITOR DAYS 2,463,494 2,501, ,585,275 10,070, AVERAGE DAILY CENSUS 82,116 83, ,877 83, ISLANDS VISITED O'ahu 121, , , , O'ahu only 96,819 99, , , O'ahu one day or less 6,022 3, ,215 14, Kaua'i 46,971 45, , , Kaua'i only 34,514 33, , , Kaua'i one day or less 1,962 1, ,747 7, Maui County 98,496 97, , , Maui 96,891 95, , , Maui only 78,153 76, , , Maui one day or less 2,603 2, ,931 10, Moloka'i * 1,780 1, ,448 7, Moloka'i only * ,599 1, Moloka'i one day or less* ,738 2, Lāna'i * 2,093 2, ,995 9, Lāna'i only * ,739 2, Lāna'i one day or less* ,018 4, Hawai'i Island 45,697 49, , , Kona side 40,568 43, , , Hilo side 12,996 14, ,736 55, Hawai'i Island only 32,550 36, , , Hawai'i Island one day or less 1,487 1, ,684 6, Any Neighbor Island 177, , , , NI only 153, , , , Oahu & NI 24,412 24, ,345 95, Any one island only 242, , , , Multiple Islands 31,802 31, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 139, , , , Hotel only 118, , , , Plan to stay in Condo 62,895 66, , , Condo only 51,926 55, , , Plan to stay in Timeshare 37,613 34, , , Timeshare only 29,926 27, ,267 97, Cruise Ship 2,838 2, ,573 6, Friends/Relatives 27,580 33, , , Bed & Breakfast 2,398 2, ,048 11, Other 4,800 4, ,286 18, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 4. TOTAL US WEST VISITORS BY AIR

15 Page P 2013P % CHANGE 2014P 2013P % CHANGE PURPOSE OF TRIP Pleasure (Net) 229, , , , Honeymoon/Get Married 9,496 9, ,333 30, Honeymoon 7,444 7, ,409 23, Get Married 3,098 2, ,566 8, Pleasure/Vacation 222, , , , Mtgs/Conventions/Incentive 14,875 17, ,366 63, Conventions 7,230 10, ,563 38, Corporate Meetings 4,469 4, ,121 16, Incentive 4,499 4, ,083 12, Other Business 12,519 13, ,983 50, Visit Friends/Rel. 26,227 29, , , Gov't/Military 2,988 2, ,582 9, Attend School ,756 2, Sport Events 2,499 1, ,651 11, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 7,389 7, ,091 23, Non-Group 267, , ,552 1,033, Package Trip 51,417 53, , , No Package 223, , , , Net True Independent 220, , , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 4. TOTAL US WEST VISITORS BY AIR (CONT.)

16 Page P 2013P % CHANGE 2014P 2013P % CHANGE TOTAL VISITORS 128, , , , Domestic 123, , , , International 4,935 5, ,392 19, VISITOR DAYS 1,235,734 1,220, ,243,937 6,264, AVERAGE DAILY CENSUS 41,191 40, ,033 52, ISLANDS VISITED O'ahu 74,442 76, , , O'ahu only 46,362 49, , , O'ahu one day or less 6,932 3, ,749 16, Kaua'i 24,988 23, , , Kaua'i only 10,259 9, ,865 47, Kaua'i one day or less 2,996 2, ,853 10, Maui County 50,395 48, , , Maui 49,625 47, , , Maui only 25,700 25, , , Maui one day or less 4,100 2, ,171 11, Moloka'i * 1, ,415 5, Moloka'i only * Moloka'i one day or less* ,651 2, Lāna'i * 2,016 1, ,794 8, Lāna'i only * , Lāna'i one day or less* ,524 3, Hawai'i Island 27,567 26, , , Kona side 23,341 23, , , Hilo side 11,813 10, ,610 52, Hawai'i Island only 11,506 10, ,000 59, Hawai'i Island one day or less 1,613 1, ,784 7, Any Neighbor Island 82,535 78, , , NI only 54,456 51, , , Oahu & NI 28,079 27, , , Any one island only 94,087 94, , , Multiple Islands 34,810 33, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 84,416 83, , , Hotel only 69,730 69, , , Plan to stay in Condo 16,921 17, ,133 90, Condo only 11,840 11, ,305 63, Plan to stay in Timeshare 13,894 13, ,299 65, Timeshare only 10,216 9, ,469 47, Cruise Ship 6,105 5, ,048 21, Friends/Relatives 13,587 14, ,439 71, Bed & Breakfast 1,519 1, ,833 8, Other 2,183 2, ,040 10, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 5. TOTAL US EAST VISITORS BY AIR

17 Page P 2013P % CHANGE 2014P 2013P % CHANGE PURPOSE OF TRIP Pleasure (Net) 98,831 94, , , Honeymoon/Get Married 6,218 7, ,679 23, Honeymoon 5,334 6, ,013 20, Get Married 1,540 1, ,034 4, Pleasure/Vacation 93,653 88, , , Mtgs/Conventions/Incentive 16,716 19, ,930 70, Conventions 6,639 10, ,497 41, Corporate Meetings 4,735 3, ,366 14, Incentive 7,076 6, ,863 18, Other Business 5,812 6, ,541 27, Visit Friends/Rel. 13,145 14, ,647 66, Gov't/Military 2,924 2, ,233 12, Attend School ,036 1, Sport Events ,740 5, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 9,510 8, ,938 35, Non-Group 119, , , , Package Trip 32,631 34, , , No Package 96,267 93, , , Net True Independent 93,389 91, , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 5. TOTAL US EAST VISITORS BY AIR (CONT.)

18 Page P 2013P % CHANGE 2014P 2013P % CHANGE TOTAL VISITORS 98, , , , Domestic ,719 1, International 98,174 99, , , VISITOR DAYS 571, , ,757,050 2,735, AVERAGE DAILY CENSUS 19,051 19, ,975 22, ISLANDS VISITED O'ahu 96,360 95, , , O'ahu only 82,699 81, , , O'ahu one day or less ,982 4, Kaua'i 1,608 2, ,712 9, Kaua'i only , Kaua'i one day or less 967 1, ,950 6, Maui County 3,579 4, ,643 25, Maui 3,436 4, ,874 24, Maui only ,128 4, Maui one day or less 1,419 2, ,047 10, Moloka'i * Moloka'i only * Moloka'i one day or less* Lāna'i * Lāna'i only * Lāna'i one day or less* Hawai'i Island 11,934 13, ,455 63, Kona side 7,791 7, ,772 41, Hilo side 5,599 6, ,281 27, Hawai'i Island only 1,261 2, ,562 9, Hawai'i Island one day or less 3,359 4, ,362 19, Any Neighbor Island 15,986 19, ,228 86, NI only 2,326 4, ,108 17, Oahu & NI 13,661 14, ,120 69, Any one island only 84,980 84, , , Multiple Islands 13,706 15, ,808 71, Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 84,275 87, , , Hotel only 82,647 84, , , Plan to stay in Condo 10,473 9, ,517 44, Condo only 9,259 7, ,746 35, Plan to stay in Timeshare 4,353 4, ,937 16, Timeshare only 3,706 3, ,378 13, Cruise Ship ,239 1, Friends/Relatives 1,213 1, ,823 7, Bed & Breakfast Other , * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 6. TOTAL JAPAN VISITORS BY AIR

19 Page P 2013P % CHANGE 2014P 2013P % CHANGE PURPOSE OF TRIP Pleasure (Net) 81,904 82, , , Honeymoon/Get Married 18,256 17, ,632 75, Honeymoon 17,510 16, ,329 69, Get Married 2,282 3, ,727 15, Pleasure/Vacation 64,654 66, , , Mtgs/Conventions/Incentive 5,072 7, ,599 32, Conventions 318 1, ,449 4, Corporate Meetings Incentive 4,700 6, ,764 28, Other Business ,409 3, Visit Friends/Rel. 1,935 2, ,314 9, Gov't/Military Attend School Sport Events 1, ,419 3, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 21,201 25, , , Non-Group 77,485 74, , , Package Trip 69,950 74, , , No Package 28,735 25, , , Net True Independent 26,659 22, , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 6. TOTAL JAPAN VISITORS BY AIR (CONT.)

20 Page P 2013P % CHANGE 2014P 2013P % CHANGE TOTAL VISITORS 49,548 42, , , Domestic 12,138 14, ,518 92, International 37,410 28, , , VISITOR DAYS 594, , ,425,806 3,245, AVERAGE DAILY CENSUS 19,814 16, ,548 27, ISLANDS VISITED O'ahu 18,992 18, ,061 97, O'ahu only 12,185 12, ,121 65, O'ahu one day or less 1, ,436 3, Kaua'i 7,118 5, ,055 32, Kaua'i only 3,535 2, ,685 15, Kaua'i one day or less 1, ,032 2, Maui County 25,552 22, , , Maui 25,476 22, , , Maui only 18,867 16, ,251 98, Maui one day or less 1, ,766 3, Moloka'i * ,767 2, Moloka'i only * Moloka'i one day or less* , Lāna'i * ,668 2, Lāna'i only * Lāna'i one day or less* , Hawai'i Island 10,528 7, ,560 46, Kona side 9,661 6, ,538 42, Hilo side 3,625 2, ,334 14, Hawai'i Island only 5,801 4, ,429 25, Hawai'i Island one day or less ,106 1, Any Neighbor Island 37,363 30, , , NI only 30,556 24, , , Oahu & NI 6,807 6, ,940 32, Any one island only 40,413 34, , , Multiple Islands 9,135 8, ,198 44, Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 22,058 18, , , Hotel only 16,475 14, ,703 85, Plan to stay in Condo 19,148 18, , , Condo only 16,071 14, ,652 85, Plan to stay in Timeshare 5,028 3, ,374 23, Timeshare only 3,624 2, ,232 16, Cruise Ship 1, ,513 3, Friends/Relatives 1,832 1, ,698 10, Bed & Breakfast ,983 3, Other ,436 1, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 7. TOTAL CANADA VISITORS BY AIR

21 Page P 2013P % CHANGE 2014P 2013P % CHANGE PURPOSE OF TRIP Pleasure (Net) 45,937 39, , , Honeymoon/Get Married 1,592 1, ,065 4, Honeymoon 1, ,784 3, Get Married ,919 1, Pleasure/Vacation 44,683 38, , , Mtgs/Conventions/Incentive 2,222 2, ,113 8, Conventions 1,383 1, ,150 6, Corporate Meetings ,497 1, Incentive ,331 1, Other Business ,663 1, Visit Friends/Rel. 1,522 1, ,960 8, Gov't/Military Attend School Sport Events ,231 1, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 1,398 1, ,563 5, Non-Group 48,150 41, , , Package Trip 10,547 10, ,912 58, No Package 39,001 32, , , Net True Independent 38,422 31, , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 7. TOTAL CANADA VISITORS BY AIR (CONT.)

22 Page 22 Table 8. VISITORS BY CRUISE SHIPS 2014P 2013P % CHANGE 2014P 2013P % CHANGE VISITOR DAYS 221, , , , TOTAL VISITORS 32,049 38, , , ARRIVED BY SHIP 23,157 29, ,257 95, ARRIVED BY AIR 8,892 8, ,305 34, NUMBER OF SHIP ARRIVALS ISLANDS VISITED Oahu 32,050 38, , , Kauai 28,511 35, , , Maui County 31,547 37, , , Maui 31,547 37, , , Molokai ,301 2, Lanai 646 1, ,969 3, Hawai i Island 32,050 37, , , Average Islands Visited AVERAGE LENGTH OF STAY Days in Hawaii before Cruise Days in Hawaii during Cruise Days in Hawaii after Cruise Total days in Hawai i ACCOMMODATIONS Hotel 13,716 12, ,702 46, Hotel only 11,074 9, ,985 36, Condo 2,059 2, ,764 6, Condo only ,597 1, Timeshare 1,348 1, ,982 5, Timeshare Only ,265 1, Bed & Breakfast , Bed & Breakfast only Friends & relatives ,571 3, Other accommodation 1,541 1, ,989 5, Accommodation (NET) 16,054 14, ,040 55, Cruise only 15,995 23, ,522 75, TRAVEL STATUS % First timers % Repeat visitors Source: Hawai i Tourism Authority

23 Page 23 Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2014 vs 2013 STATEWIDE HONOLULU KAHULUI KONA HILO LIHUE April %Chge %Chge %Chge %Chge %Chge %Chge Total Seats 898, , , , , , ,802 52, ,234 3, ,740 49, Scheduled Seats 894, , , , , , ,802 52, ,234 3, ,740 49, Charter seats 4,416 14, ,416 14, Domestic Seats 579, , , , , , ,434 49, ,234 3, ,216 47, Scheduled Seats 574, , , , , , ,434 49, ,234 3, ,216 47, Charter seats 4,416 4, ,416 4, US West 512, , , , , , ,434 49, ,234 3, ,216 47, Anchorage 5,181 5, ,710 4, Bellingham 5,592 9, ,052 6, ,540 2, Boise Denver 12,376 14, ,460 8, ,460 5, Eugene Fresno Las Vegas 23,286 19, ,286 19, Los Angeles 183, , ,464 91, ,225 37, ,070 18, ,234 3, ,760 20, Oakland 27,001 30, ,811 9, ,480 12, ,669 4, ,041 4, Phoenix 32,660 34, ,460 17, ,840 6, ,420 3, ,940 5, Phoenix Mesa 0 2, , Portland 27,974 22, ,530 12, ,106 8, , , Sacramento 12,480 12, ,770 7, ,710 4,710 Salt Lake City 7,830 7, ,830 7, San Diego 19,810 17, ,059 12, ,710 4,710 2,041 0 NA San Francisco 74,640 72, ,175 41, ,861 14, ,144 11, ,460 5, San Jose 19,859 26, ,669 4, ,480 12, ,041 4, ,669 4, Santa Maria Seattle 59,822 55, ,295 28, ,083 16, ,379 5, ,065 5, Spokane Stockton US East 62,210 67, ,678 60, ,532 7, Atlanta 8,790 8, ,790 8, Chicago 9,446 9, ,070 8, ,376 1, Dallas 22,018 19, ,862 13, ,156 6, Houston 7,260 7, ,260 7, New York JFK 6,468 8, ,468 8, New ark 7,260 7, ,260 7, Washington D.C , , Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Haw aii DOT Airports Division Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2014 vs 2013 (Cont.) STATEWIDE HONOLULU KAHULUI KONA HILO LIHUE April %Chge %Chge %Chge %Chge %Chge %Chge International Seats 319, , , , ,332 20, ,368 3, NA 4,524 2, Scheduled Seats 319, , , , ,332 20, ,368 3, NA 4,524 2, Charter Seats 0 9, , Japan 168, , , , NA 0 0 NA Fukuoka 14,550 14, ,550 14, Nagoya 18,450 13, ,450 13, Osaka 29,280 27, ,280 27, Sapporo 3,367 3, ,367 3, Tokyo-HND 26,910 26, ,910 26, Tokyo-NRT 75,990 74, ,990 74, Canada 50,736 43, ,512 17, ,332 20, ,368 3, ,524 2, Calgary 7,926 5, ,449 1, ,477 4, Edmonton 2,277 1, ,277 1, Vancouver 39,989 35, ,519 15, ,578 14, ,368 3, ,524 2, Victoria Other Asia 41,982 35, ,982 35, Beijing 5,259 0 NA 5,259 0 NA Seoul 27,534 32, ,534 32, Shanghai 5,544 3, ,544 3, Taipei 3,645 0 NA 3,645 0 NA Oceania 36,780 39, ,780 39, Auckland 6,864 6, ,864 6, Brisbane 4,403 4, ,403 4, Melbourne 3,939 3, ,939 3, Sydney 21,574 24, ,574 24, Other 21,057 24, ,057 24, Apia Christmas Guam 10,440 8, ,440 8, Majuro 2,015 2, ,015 2, Manila 3,432 8, ,432 8, Nadi Pago Pago 2,072 2, ,072 2, Papeete 1,176 1, ,176 1, Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Haw aii DOT Airports Division