Total Visitor Expenditures Grew 3 percent to $1.3 Billion

Transcription

1 For Immediate Release: May 8, 2015 HTA Release (15-07) TOTAL VISITOR ARRIVALS ROSE 7 PERCENT COMPARED TO 2014 Total Visitor Expenditures Grew 3 percent to $1.3 Billion HONOLULU Total visitor arrivals to the Hawaiian Islands in March 2015 rose seven percent to 780,056 visitors, according to preliminary statistics released today by the Hawai i Tourism Authority. Arrivals by air increased 6.6 percent to 765,358 visitors, while arrivals by cruise ships were up 38.8 percent to 14,698 visitors. Despite lower average daily spending (-2.9% to $183 per person), total visitor expenditures grew three percent to $1.3 billion 1 due to a 6.2 percent increase in total visitor days 2 compared to March For the U.S. West, arrivals by air climbed 13.3 percent to 303,827 visitors. Combined with increased daily spending (+1.3% to $161 per person), U.S. West visitor expenditures jumped 12.1 percent to $434.2 million. U.S. East arrivals grew 2.6 percent to 170,013 visitors, but daily spending was down (-2.7% to $186 per person) compared to March This resulted in a 1.8 percent drop in visitor expenditures to $299.7 million. Arrivals from Japan fell 5.7 percent to 127,400 visitors. Much lower daily spending (-14.9% to $223 per person) also contributed to a 21.7 percent decrease in visitor expenditures to $165.6 million. Canadian arrivals grew 4.3 percent to 77,237 visitors in March Daily spending increased (+9.3% to $165 per person) and visitors stayed longer (+1.7% to days) than last year. This led to a 15.9 percent growth in expenditures to $162.5 million. Arrivals from All Other markets were up 15.7 percent to 86,880 visitors. Combined expenditures from All Other visitors rose 10.5 percent to $196 million. Visitors days increased among the four larger Hawaiian Islands in comparison to March 2014: O ahu (+6%), Maui (+5.2%), Hawai i Island (+7.9%) and Kaua i (+4.4%). There were 1,046,467 total air seats to Hawai i in March 2015, up 6.5 percent from a year ago. Scheduled seats from Oceania (+25.7%), Canada (+14.1%), U.S. West (+10.1%) and U.S. East (+8.7%) increased, offsetting fewer seats from Japan (-7.8%) and Other Asia (-7.6%). Year-to-Date 2015: For the first quarter of 2015, total arrivals grew three percent to 2,120,673 visitors. However, total visitor expenditures were down 1.3 percent to $3.8 billion. Total visitor expenditures increased on Kaua i (+8.1%) and Maui (+4.6%), but declined on Hawai i Island (-7.9%) and O ahu (-5.2%). 2Total visitor expenditure statistics presented in this press release are not adjusted for inflation (nominal dollars). 2Aggregate number of days stayed by all visitors.

2 Page 2 March 2015 Arrivals at a Glance CATEGORY AND MMA Mar 2015P Mar 2014P % change YTD 2015P YTD 2014P % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , U.S. West , , U.S. East , Japan Canada All Others Visitor arrivals by cruise ships TOTAL VISITOR DAYS 6,895,751 6,495, ,243,242 19,651, Total by air 6,830,415 6,448, ,086,188 19,423, U.S. West 2,694,649 2,435, ,580,429 7,121, U.S. East 1,612,967 1,597, ,003,175 5,007, Japan 743, , ,081,546 2,186, Canada 984, , ,919,746 2,839, All Others 794, , ,501,292 2,268, Visitor arrivals by cruise ships 65,335 47, , , VISITOR ARRIVALS 780, , ,120,673 2,058, Total by air 765, , ,085,006 2,014, U.S. West 303, , , , U.S. East 170, , , , Japan 127, , , , Canada 77,237 74, , , All Others 86,880 75, , , Visitor arrivals by cruise ships 14,698 10, ,667 44, AVERAGE LENGTH OF STAY Total by air U.S. West U.S. East Japan Canada All Others Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air U.S. West U.S. East Japan Canada All Others Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , U.S. West 1, , , , U.S. East 1, , , , Japan 1, , , , Canada 2, , , , All Others 2, , , , Visitor arrivals by cruise ships P=Preliminary data. Source:Hawai'i Tourism Authority

3 Page 3 Other Highlights: For U.S. West, arrivals from the Pacific region rose 13.8 percent compared to March There were considerably more visitors from California (+18.2%), particularly from the Los Angeles, San Diego and San Francisco metro areas. Arrivals from Oregon (+7.9%), Washington (+4.9%) and Alaska (+6.5%) also increased. Arrivals from the Mountain region grew 10.9 percent with significantly more visitors from Nevada (+29.6%), Utah (+29.3%) and New Mexico (+24.2%). A higher number of available air seats and a shift in spring break vacation schedules for West Coast schools from April in 2014 to March in 2015 contributed to this growth. For the first quarter of 2015, arrivals from the Pacific and Mountain regions were up by 9.3 percent and 8.1 percent, respectively. For U.S. East, growth in arrivals from the Mid Atlantic (+7.3%), West South Central (+5.4%), South Atlantic (+4.2%) and New England (+1%) regions offset declines from the East North Central (-6.9%) and West North Central (-4.5%) regions. For the first quarter of 2015, arrivals from the West South Central region rose 3.1 percent, but arrivals from the East North Central (-1.9%) and New England (-0.9%) regions were down. More U.S. East visitors stayed in hotels (+2.5% to 105,473 visitors), but fewer stayed in condominiums (-2.3% to 24,398 visitors) and timeshares (-6.2% to 16,992 visitors) compared to March U.S. East visitors usage of bed & breakfast properties (+34.7% to 2,621 visitors) and other non-traditional accommodations (+19.5% to 3,433 visitors) were up considerably from a year ago. Several factors may have contributed to fewer Japanese visitors compared to March The depreciation of the yen against the dollar, impacted the desire to spend and/or travel overseas. With the recent launch of the Hokuriku bullet train, and hotels and infrastructures built for the 2020 Tokyo Olympics, domestic travel within Japan has increased while outbound travel have declined in recent months. Japanese visitors who came in March 2015 spent significantly less on lodging. Fewer stayed in hotels (-7.1% to 106,953) and condominiums (-4.7% to 15,098) while more stayed in timeshare properties (+7.7% to 5,747) or with friends and relatives (+4% to 1,426). A greater number of visitors came to honeymoon in March 2015 (+24.8% to 44,486 visitors), driven by double-digit growth from U.S. West (+45.3% to 9,223) and U.S. East (+32.2% to 6,553). Japanese honeymooners rose 5.2 percent to 15,336 visitors. For the first quarter of 2015, total honeymooners increased 7.1 percent to 130,529 visitors. More visitors traveled on incentives boosted mainly by an 88 percent increase in Japanese incentive visitors. More total visitors also came for corporate meetings (+12.4% to 9,541), but fewer came for conventions (-18.2% to 21,707). In all, there were 43,951 MCI visitors in March 2015, down 3.5 percent from a year ago. For the first quarter of 2015, total MCI visitors decreased 5.1 percent to 146,580 visitors. Highlights from All Other Markets: Arrivals by air from our developing markets rose 15.7 percent to 86,880 visitors in March 2015 and comprised 11.4 percent of total air visitors to Hawai i. For the first quarter of 2015, arrivals from All Other Markets were up 7.8 percent to 267,701 visitors. Australia: Supported by increased air service, arrivals from Australia soared 35.1 percent to 23,234 visitors. For the first quarter of 2015, arrivals rose 21.2 percent to 71,268 visitors. New Zealand: There were considerably more visitors from New Zealand (+24.5% to 2,842) compared to March Year-to-date through March 2015, arrivals grew 23.5 percent to 9,263 visitors.

4 Page 4 March 2015 Island Highlights CATEGORY AND ISLAND Mar 2015P Mar 2014P % change YTD 2015P YTD 2014P % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , O ahu , , Maui , , Moloka i * Lāna i * Kaua i Hawai i Island Visitor arrivals by cruise ships TOTAL VISITOR DAYS 6,895,751 6,495, ,243,242 19,651, Total by air 6,830,415 6,448, ,086,188 19,423, O ahu 3,123,931 2,946, ,820,529 8,584, Maui 1,888,471 1,795, ,597,530 5,378, Moloka i * 26,275 19, ,298 77, Lāna i * 17,429 18, ,635 59, Kaua i 752, , ,304,290 2,207, Hawai i Island 1,022, , ,219,906 3,116, Visitor arrivals by cruise ships 65,335 47, , , VISITOR ARRIVALS 780, , ,120,673 2,058, Total by air 765, , ,085,006 2,014, O ahu 457, , ,255,318 1,235, Maui 230, , , , Moloka i * 7,076 4, ,195 14, Lāna i * 6,267 5, ,150 16, Kaua i 100,651 92, , , Hawai i Island 135, , , , Visitor arrivals by cruise ships 14,698 10, ,667 44, AVERAGE LENGTH OF STAY Total by air O ahu Maui Moloka i * Lāna i * Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air O ahu Maui Moloka i * Lāna i * Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , O ahu 1, , , , Maui 1, , , , Moloka i * Lāna i * 1, , , , Kaua i 1, , , , Hawai i Island 1, , , , Visitor arrivals by cruise ships P=Preliminary data. * Sample sizes for Moloka'i and Lāna'i are relatively small. Source:Hawai'i Tourism Authority

5 Page 5 China: Arrivals from China rose 30.5 percent to 10,324 visitors in March For the first quarter of 2015, arrivals reached 38,873 visitors, an increase of 6.5 percent from a year ago. Korea: There were 14,062 visitors from Korea in March 2015, up 13.5 percent compared to last March. For the first quarter of 2015, arrivals dropped 3.6 percent to 43,700 visitors. Taiwan: With a reduction of over half of its non-stop air service, arrivals from Taiwan decreased 27.9 percent to 1,336 visitors. For year-to-date 2015, arrivals declined 47 percent to 3,712 visitors. Europe: There were 10,234 visitors from the European market (United Kingdom, France, Germany, Italy and Switzerland), down slightly (-0.5%) from March For the first quarter of 2015, arrivals were down 4.9 percent to 26,554 visitors. Latin America: Arrivals from the Latin America market (Mexico, Brazil and Argentina) rose 1.1 percent from last March to 2,121 visitors. Through the first three months of 2015, arrivals from this market dropped 3.9 percent to 7,076 visitors. Island Highlights: O ahu: Arrivals to O ahu increased 5.5 percent to 457,893 visitors in March There were more visitors from U.S. West (+12.2%), Canada (+12.5%) and U.S. East (+1.8%), but fewer visitors from Japan (-5.6%) compared to last March. However, these visitors spent less on a daily basis (-6.4% to $182 per person), resulting in a slight drop (-0.8%) in visitor expenditures to $567.3 million. Maui: Arrivals rose 7.8 percent to 230,309 visitors and included more visitors who made day trips to Maui (+12.6% to 13,420) than in March Daily spending increased 3.1 percent to $202 per person. This led to an 8.5 percent growth in visitor expenditures to $380.8 million. Hawai i Island: Arrivals to Hawai i Island were up seven percent to 135,841 visitors. There were more day trip visitors (+14.4% to 11,027) to this island compared to a year ago. However, much lower daily spending (-14.7% to $156 per person) led to a 7.9 percent decline in visitor expenditures to $159.6 million. Kaua i: Arrivals grew 8.9 percent to 100,651 visitors in March The number of day trippers to Kaua i rose 43.5 percent to 11,633 visitors, resulting in a shorter average length of stay (-4.2% to 7.47 days). Daily spending increased 11.6 percent to $183 per person. Visitor expenditures jumped 16.5 percent to $137.6 million. Air Seats to Hawai i (Table 9, page 22): Air capacity to the Hawaiian Islands grew 6.5 percent to 1,046,467 total seats in March There were more seats to Honolulu (+2.6% to 687,374), Kahului (+17.9% to 218,014), Kona (+16.4% to 79,656) and Līhu e (+3.3% to 58,035), but slightly less seats to Hilo (-1.1% to 3,388) compared to March Scheduled air seats rose 6.8 percent to 1,041,757. However, total charter seats decreased 38.3 percent to 4,710 due to fewer international and domestic charter flights. Scheduled seats from U.S. West were up 10.1 percent from a year ago. Increased service from Denver (+57.5%), Los Angeles (+6.1%), Portland (+2.7%), San Diego (+10.1%), San Francisco (+20.4%), San Jose (+35.7%) and Seattle (+26%) were slightly offset by reduced service from Bellingham (-32.4%) and discontinued service from Boise and Spokane.

6 Page 6 Scheduled seats from U.S. East rose 8.7 percent. Growth in seats out of Chicago (+58.1%) and Dallas (+12.5%) compensated for fewer seats from Houston (-16.6%), New York City JFK (-4.3%) and Washington D.C. (-9.5%). Scheduled seats from Japan dropped 7.8 percent in March The number of seats out of Fukuoka (-54.9%) decreased by more than half, as one airline discontinued this route in July There were also fewer seats out of Narita (-9.1%) and Nagoya (-2.4%), which were partially offset by more seats from Osaka (+8.5%). Scheduled seats from Oceania climbed 25.7 percent. Seats out of Brisbane nearly tripled and there were more seats from Melbourne (+62.5%) and Sydney (+9.2%). Seats out of Auckland were unchanged from March Scheduled seats from Other Asia dropped 7.6 percent. For the China market, seats out of Beijing more than doubled, but seats out of Shanghai decreased 11.8 percent compared to a year ago. The loss of one airline serving Taipei resulted in a 58 percent reduction in scheduled seats. Additionally, the number of seats from Seoul was down 9.5 percent. For the first quarter of 2015, total air capacity was up 5.7 percent to 2,934,730 seats. Growth in seats to Honolulu (+1.9% to 1,956,754), Kahului (+19.1% to 594,526), Kona (+11% to 208,581) and Lihue (+4.9% to 167,015) offset fewer seats to Hilo (-24.2% 7,854). Cruise Ship Visitors (Table 8, page 21): Eight out-of-state cruise ships with 14,698 visitors came in March 2015, an increase of 38.8 percent from last March when five ships came with 10,592 visitors. This was the first month of growth following six months of double-digit declines. Visitors who flew into the islands to board the Hawai i home-ported cruise ship decreased 18.9 percent to 8,824 visitors mainly due to the sailing schedule. The Hawai i home-ported ship start its cruises on Saturdays and the decrease was due to one less Saturday in March 2015 compared to March The total number of cruise visitors (by air and by ship) rose 9.5 percent to 23,522 visitors. In the first quarter of 2015, 35,667 visitors entered the islands aboard 21 out-of-state cruise ships. This was 19.1 percent fewer than the 44,100 visitors who came on 25 cruise ships in yearto-date There were 64,477 total cruise visitors in the first quarter of 2015, down 12.3 percent from the same period last year. For more information, contact: ### Angela Rodriguez Director of Communications Hawai i Tourism Authority (808) Angela@gohta.net Dawn Hirai Senior Vice President Stryker Weiner & Yokota (808) / (cell) Dawn@strykerweiner.com Daniel Nāho opi i Director of Tourism Research Hawai i Tourism Authority (808) Daniel@gohta.net Julie Kaneko Account Supervisor Stryker Weiner & Yokota (808) / (cell) Julie@strykerweiner.com Current monthly visitor statistics and other tables referenced in this release can be viewed at

7 Page 7 TABLE 1. TOTAL VISITORS BY AIR TOTAL VISITORS 765, , ,085,006 2,014, Domestic 517, , ,369,374 1,316, International 248, , , , VISITOR DAYS 6,830,415 6,448, ,086,188 19,423, AVERAGE DAILY CENSUS 220, , , , TOTAL AIR SEATS 1,046, , ,934,730 2,776, TOTAL LOAD FACTOR (%) ISLANDS VISITED O'ahu 457, , ,255,318 1,235, O'ahu only 355, , , , O'ahu one day or less 19,426 17, ,671 52, Kaua'i 100,651 92, , , Kaua'i only 56,024 52, , , Kaua'i one day or less 11,633 8, ,224 23, Maui County 234, , , , Maui 230, , , , Maui only 154, , , , Maui one day or less 13,420 11, ,705 36, Moloka'i * 7,076 4, ,195 14, Moloka'i only * ,301 1, Moloka'i one day or less* 4,293 2, ,350 7, Lāna'i * 6,267 5, ,150 16, Lāna'i only * ,806 2, Lāna'i one day or less* 4,174 2, ,876 8, Hawai'i Island 135, , , , Kona side 115, , , , Hilo side 48,611 43, , , Hawai'i Island only 73,283 66, , , Hawai'i Island one day or less 11,027 9, ,609 32, Any Neighbor Island 410, , ,137,016 1,083, NI only 307, , , , Oahu & NI 102,638 99, , , Any one island only 640, , ,710,706 1,647, Multiple Islands 125, , , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 467, , ,280,028 1,263, Hotel only 409, , ,115,990 1,106, Plan to stay in Condo 146, , , , Condo only 117, , , , Plan to stay in Timeshare 66,011 63, , , Timeshare only 49,769 48, , , Cruise Ship 11,196 10, ,474 31, Friends/Relatives 69,870 64, , , Bed & Breakfast 9,486 6, ,201 22, Other 12,051 9, ,340 28, * Sample sizes for Moloka'i and Lāna'i are relatively small. ** Change represents absolute change in rates rather than percentage change in rate.

8 Page 8 TABLE 1. TOTAL VISITORS BY AIR (CONT.) PURPOSE OF TRIP Pleasure (Net) 646, , ,736,650 1,663, Honeymoon/Get Married 50,232 40, , , Honeymoon 44,486 35, , , Get Married 8,936 8, ,122 24, Pleasure/Vacation 603, , ,609,896 1,541, Mtgs/Conventions/Incentive 43,951 45, , , Conventions 21,707 26, ,214 89, Corporate Meetings 9,541 8, ,151 28, Incentive 15,131 13, ,368 43, Other Business 27,090 22, ,285 68, Visit Friends/Rel. 62,595 58, , , Gov't/Military 11,325 7, ,266 20, Attend School 3,068 1, ,029 6, Sport Events 5,859 5, ,279 22, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 57,047 64, , , Non-Group 708, , ,912,432 1,828, Package Trip 235, , , , No Package 530, , ,443,891 1,350, Net True Independent 518, , ,408,943 1,320, Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority *********************************************************************** Collaboration of the following agencies are gratefully acknowledged: Airlines, State Department of Agriculture - Plant Quarantine Branch, State Department of Transportation - Airport Division, and U.S. Department of Homeland Security, Bureau of Customs & Border Protection - Honolulu office. ************************************************************************

9 Page 9 TABLE 2. DOMESTIC VISITORS BY AIR DOMESTIC VISITORS 517, , ,369,374 1,316, DOMESTIC VISITOR DAYS 4,823,233 4,574, ,203,698 13,879, DOMESTIC AVERAGE DAILY CENSUS 155, , , , DOMESTIC AIR SEATS 712, , ,956,910 1,795, DOMESTIC LOAD FACTOR (%) ISLANDS VISITED O'ahu 249, , , , O'ahu only 185, , , , O'ahu one day or less 16,171 16, ,868 45, Kaua'i 85,935 80, , , Kaua'i only 51,579 48, , , Kaua'i one day or less 6,923 4, ,542 15, Maui County 186, , , , Maui 182, , , , Maui only 129, , , , Maui one day or less 6,799 5, ,944 17, Moloka'i * 5,676 3, ,828 11, Moloka'i only * ,121 1, Moloka'i one day or less* 3,259 1, ,001 4, Lāna'i * 5,208 4, ,699 13, Lāna'i only * ,701 2, Lāna'i one day or less* 3,268 2, ,149 6, Hawai'i Island 104,863 95, , , Kona side 90,571 83, , , Hilo side 34,707 30, ,744 90, Hawai'i Island only 64,691 57, , , Hawai'i Island one day or less 5,773 3, ,706 10, Any Neighbor Island 331, , , , NI only 267, , , , Oahu & NI 63,593 64, , , Any one island only 433, , ,128,033 1,073, Multiple Islands 83,785 81, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 281, , , , Hotel only 237, , , , Plan to stay in Condo 102,546 98, , , Condo only 81,610 78, , , Plan to stay in Timeshare 52,985 52, , , Timeshare only 40,150 40, , , Cruise Ship 8,463 8, ,725 27, Friends/Relatives 63,284 55, , , Bed & Breakfast 7,287 5, ,730 18, Other 10,315 8, ,883 25, * Sample sizes for Moloka'i and Lāna'i are relatively small. ** Change represents absolute change in rates rather than percentage change in rate.

10 Page 10 TABLE 2. DOMESTIC VISITORS BY AIR (CONT.) PURPOSE OF TRIP Pleasure (Net) 427, , ,111,948 1,059, Honeymoon/Get Married 22,048 16, ,193 45, Honeymoon 18,124 13, ,666 37, Get Married 5,223 5, ,395 13, Pleasure/Vacation 410, , ,070,459 1,023, Mtgs/Conventions/Incentive 33,522 34, , , Conventions 18,112 19, ,170 72, Corporate Meetings 8,881 7, ,452 25, Incentive 8,669 8, ,408 25, Other Business 24,769 20, ,305 61, Visit Friends/Rel. 56,006 50, , , Gov't/Military 7,570 6, ,118 18, Attend School 1,460 1, ,899 5, Sport Events 4,859 4, ,559 17, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 20,119 19, ,483 56, Non-Group 497, , ,317,891 1,259, Package Trip 101,883 95, , , No Package 415, , ,116,690 1,060, Net True Independent 408, , ,099,559 1,042, Ave. Age of Party Head Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority

11 Page 11 TABLE 3. INTERNATIONAL VISITORS BY AIR INTERNATIONAL VISITORS 248, , , , INTERNATIONAL VISITOR DAYS 2,007,182 1,873, ,882,489 5,544, INTERNATIONAL AVERAGE DAILY CENSUS 64,748 60, ,361 61, INTERNATIONAL AIR SEATS 333, , , , INTERNATIONAL LOAD FACTOR (%) ISLANDS VISITED O'ahu 208, , , , O'ahu only 169, , , , O'ahu one day or less 3,255 1, ,803 7, Kaua'i 14,716 11, ,798 34, Kaua'i only 4,445 4, ,796 12, Kaua'i one day or less 4,710 3, ,682 8, Maui County 48,162 43, , , Maui 47,346 42, , , Maui only 24,171 23, ,610 68, Maui one day or less 6,621 6, ,762 19, Moloka'i * 1,400 1, ,367 2, Moloka'i only * Moloka'i one day or less* 1, ,349 2, Lāna'i * 1, ,451 2, Lāna'i only * Lāna'i one day or less* ,728 1, Hawai'i Island 30,977 31, ,219 99, Kona side 24,845 24, ,198 77, Hilo side 13,904 12, ,836 39, Hawai'i Island only 8,593 9, ,892 25, Hawai'i Island one day or less 5,254 5, ,903 21, Any Neighbor Island 78,753 75, , , NI only 39,708 40, , , Oahu & NI 39,045 35, , , Any one island only 206, , , , Multiple Islands 41,490 38, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 186, , , , Hotel only 172, , , , Plan to stay in Condo 44,112 40, , , Condo only 36,041 34, ,433 87, Plan to stay in Timeshare 13,027 10, ,142 27, Timeshare only 9,619 7, ,603 20, Cruise Ship 2,733 1, ,749 4, Friends/Relatives 6,586 8, ,383 22, Bed & Breakfast 2,199 1, ,470 4, Other 1, ,457 2, * Sample sizes for Moloka'i and Lāna'i are relatively small. ** Change represents absolute change in rates rather than percentage change in rate.

12 Page 12 TABLE 3. INTERNATIONAL VISITORS BY AIR (CONT.) PURPOSE OF TRIP Pleasure (Net) 219, , , , Honeymoon/Get Married 28,184 24, ,765 90, Honeymoon 26,362 22, ,863 84, Get Married 3,713 3, ,727 11, Pleasure/Vacation 192, , , , Mtgs/Conventions/Incentive 10,429 11, ,879 37, Conventions 3,595 6, ,044 16, Corporate Meetings ,699 2, Incentive 6,462 4, ,959 18, Other Business 2,321 1, ,980 7, Visit Friends/Rel. 6,588 8, ,732 19, Gov't/Military 3,754 1, ,148 2, Attend School 1, ,131 1, Sport Events 1,000 1, ,719 4, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 36,928 44, , , Non-Group 211, , , , Package Trip 133, , , , No Package 114, , , , Net True Independent 109,840 98, , , Ave. Age of Party Head Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority

13 Page 13 TOTAL VISITORS 303, , , , Domestic 297, , , , International 6,261 5, ,664 15, VISITOR DAYS 2,694,649 2,435, ,580,429 7,121, AVERAGE DAILY CENSUS 86,924 78, ,227 79, ISLANDS VISITED O'ahu 134, , , , O'ahu only 108,284 94, , , O'ahu one day or less 6,578 6, ,768 17, Kaua'i 50,741 44, , , Kaua'i only 35,928 31, ,319 85, Kaua'i one day or less 3,035 1, ,373 5, Maui County 104,554 93, , , Maui 102,377 91, , , Maui only 81,504 72, , , Maui one day or less 3,951 2, ,270 7, Moloka'i * 2,713 1, ,557 5, Moloka'i only * ,339 1, Moloka'i one day or less* 1, ,453 2, Lāna'i * 2,510 2, ,074 6, Lāna'i only * ,048 1, Lāna'i one day or less* 1, ,248 3, Hawai'i Island 58,160 48, , , Kona side 51,415 43, , , Hilo side 17,215 13, ,630 38, Hawai'i Island only 42,055 35, ,393 99, Hawai'i Island one day or less 2,792 1, ,224 5, Any Neighbor Island 195, , , , NI only 169, , , , Oahu & NI 25,800 24, ,167 68, Any one island only 268, , , , Multiple Islands 35,130 32, ,548 92, Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 153, , , , Hotel only 131, , , , Plan to stay in Condo 65,716 60, , , Condo only 53,819 49, , , Plan to stay in Timeshare 32,872 31, ,874 81, Timeshare only 25,521 24, ,722 63, Cruise Ship 3,221 2, ,528 6, Friends/Relatives 39,112 33, ,916 94, Bed & Breakfast 3,989 2, ,947 8, Other 5,953 4, ,299 14, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 4. TOTAL US WEST VISITORS BY AIR

14 Page 14 PURPOSE OF TRIP Pleasure (Net) 252, , , , Honeymoon/Get Married 11,546 8, ,319 22, Honeymoon 9,223 6, ,253 17, Get Married 2,952 2, ,016 7, Pleasure/Vacation 244, , , , Mtgs/Conventions/Incentive 16,287 14, ,789 49, Conventions 8,684 7, ,976 30, Corporate Meetings 4,633 3, ,172 12, Incentive 3,880 3, ,973 9, Other Business 15,109 12, ,731 38, Visit Friends/Rel. 34,025 30, ,513 83, Gov't/Military 3,103 2, ,283 7, Attend School ,140 2, Sport Events 2,720 2, ,431 10, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 7,220 6, ,829 17, Non-Group 296, , , , Package Trip 52,794 45, , , No Package 251, , , , Net True Independent 247, , , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 4. TOTAL US WEST VISITORS BY AIR (CONT.)

15 Page 15 TOTAL VISITORS 170, , , , Domestic 164, , , , International 5,341 4, ,645 11, VISITOR DAYS 1,612,967 1,597, ,003,175 5,007, AVERAGE DAILY CENSUS 52,031 51, ,591 55, ISLANDS VISITED O'ahu 95,056 93, , , O'ahu only 64,141 61, , , O'ahu one day or less 8,282 8, ,169 23, Kaua'i 29,322 29, ,095 90, Kaua'i only 12,528 13, ,956 37, Kaua'i one day or less 3,371 2, ,857 8, Maui County 64,119 61, , , Maui 62,886 60, , , Maui only 36,672 34, ,782 89, Maui one day or less 3,212 2, ,469 8, Moloka'i * 2,181 1, ,494 4, Moloka'i only * Moloka'i one day or less* 1, ,744 2, Lāna'i * 2,045 1, ,994 5, Lāna'i only * Lāna'i one day or less* 1, ,790 2, Hawai'i Island 36,004 36, , , Kona side 30,184 30, ,065 89, Hilo side 14,157 13, ,234 39, Hawai'i Island only 16,787 17, ,909 46, Hawai'i Island one day or less 2,809 1, ,282 5, Any Neighbor Island 105, , , , NI only 74,958 72, , , Oahu & NI 30,915 32, ,406 96, Any one island only 130, , , , Multiple Islands 39,460 39, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 105, , , , Hotel only 88,367 85, , , Plan to stay in Condo 24,398 24, ,419 72, Condo only 17,347 17, ,924 50, Plan to stay in Timeshare 16,992 18, ,104 50, Timeshare only 12,373 13, ,144 36, Cruise Ship 4,953 5, ,119 16, Friends/Relatives 21,176 19, ,154 53, Bed & Breakfast 2,621 1, ,813 6, Other 3,433 2, ,033 8, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 5. TOTAL US EAST VISITORS BY AIR

16 Page 16 PURPOSE OF TRIP Pleasure (Net) 135, , , , Honeymoon/Get Married 7,764 6, ,525 17, Honeymoon 6,553 4, ,914 14, Get Married 1,691 1, ,181 4, Pleasure/Vacation 129, , , , Mtgs/Conventions/Incentive 14,411 16, ,580 56, Conventions 7,697 10, ,348 35, Corporate Meetings 3,525 3, ,370 10, Incentive 4,204 4, ,345 12, Other Business 8,542 6, ,898 20, Visit Friends/Rel. 19,754 18, ,456 49, Gov't/Military 4,160 3, ,892 10, Attend School ,858 1, Sport Events 1,593 1, ,869 5, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 9,862 10, ,328 29, Non-Group 160, , , , Package Trip 36,114 36, , , No Package 133, , , , Net True Independent 131, , , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 5. TOTAL US EAST VISITORS BY AIR (CONT.)

17 Page 17 TOTAL VISITORS 127, , , , Domestic ,244 2, International 126, , , , VISITOR DAYS 743, , ,081,546 2,186, AVERAGE DAILY CENSUS 23,993 26, ,128 24, ISLANDS VISITED O'ahu 124, , , , O'ahu only 110, , , , O'ahu one day or less 1, ,748 3, Kaua'i 2,132 2, ,220 6, Kaua'i only Kaua'i one day or less 1,316 1, ,699 4, Maui County 6,055 6, ,392 16, Maui 5,640 5, ,760 16, Maui only 648 1, ,765 2, Maui one day or less 2,058 2, ,529 7, Moloka'i * Moloka'i only * Moloka'i one day or less* Lāna'i * Lāna'i only * Lāna'i one day or less* Hawai'i Island 11,522 14, ,201 44, Kona side 8,236 9, ,585 30, Hilo side 4,590 6, ,019 18, Hawai'i Island only 1,886 2, ,037 6, Hawai'i Island one day or less 2,745 3, ,739 12, Any Neighbor Island 16,771 20, ,204 58, NI only 3,236 3, ,253 9, Oahu & NI 13,535 16, ,951 49, Any one island only 113, , , , Multiple Islands 14,019 16, ,832 49, Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 106, , , , Hotel only 104, , , , Plan to stay in Condo 15,083 15, ,206 35, Condo only 13,196 13, ,607 29, Plan to stay in Timeshare 5,710 5, ,945 12, Timeshare only 4,864 4, ,492 9, Cruise Ship ,171 1, Friends/Relatives 1,422 1, ,120 3, Bed & Breakfast Other , * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 6. TOTAL JAPAN VISITORS BY AIR

18 Page 18 PURPOSE OF TRIP Pleasure (Net) 111, , , , Honeymoon/Get Married 16,481 15, ,824 62, Honeymoon 15,336 14, ,981 58, Get Married 2,728 2, ,178 8, Pleasure/Vacation 95, , , , Mtgs/Conventions/Incentive 5,523 3, ,696 13, Conventions ,190 2, Corporate Meetings Incentive 4,782 2, ,036 11, Other Business ,530 2, Visit Friends/Rel. 1,826 2, ,448 6, Gov't/Military Attend School 1, , Sport Events ,738 3, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 27,604 35, ,530 95, Non-Group 99,796 99, , , Package Trip 93, , , , No Package 34,086 34, ,625 82, Net True Independent 30,788 30, ,111 75, Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 6. TOTAL JAPAN VISITORS BY AIR (CONT.)

19 Page 19 TOTAL VISITORS 77,237 74, , , Domestic 25,555 28, ,840 77, International 51,682 45, , , VISITOR DAYS 984, , ,919,746 2,839, AVERAGE DAILY CENSUS 31,754 29, ,442 31, ISLANDS VISITED O'ahu 27,913 24, ,744 74, O'ahu only 19,471 16, ,219 49, O'ahu one day or less 1,241 1, ,347 3, Kaua'i 10,416 10, ,651 31, Kaua'i only 6,056 6, ,345 17, Kaua'i one day or less 1, ,251 2, Maui County 38,577 39, , , Maui 38,322 38, , , Maui only 30,171 31, ,058 82, Maui one day or less 1,422 1, ,602 3, Moloka'i * ,131 1, Moloka'i only * Moloka'i one day or less* , Lāna'i * ,893 1, Lāna'i only * Lāna'i one day or less* , Hawai'i Island 16,124 14, ,116 43, Kona side 14,857 13, ,781 39, Hilo side 5,010 3, ,511 12, Hawai'i Island only 9,917 8, ,568 25, Hawai'i Island one day or less ,410 1, Any Neighbor Island 57,766 57, , , NI only 49,324 49, , , Oahu & NI 8,442 8, ,525 25, Any one island only 65,713 63, , , Multiple Islands 11,524 10, ,238 35, Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 32,816 31, ,269 89, Hotel only 24,334 24, ,664 67, Plan to stay in Condo 32,604 32, ,019 88, Condo only 27,529 27, ,678 73, Plan to stay in Timeshare 8,218 7, ,398 20, Timeshare only 5,372 5, ,129 14, Cruise Ship 1,513 1, ,658 3, Friends/Relatives 2,793 3, ,301 9, Bed & Breakfast ,110 3, Other ,720 2, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 7. TOTAL CANADA VISITORS BY AIR

20 Page 20 PURPOSE OF TRIP Pleasure (Net) 73,271 70, , , Honeymoon/Get Married 1,855 1, ,283 4, Honeymoon 1, ,415 3, Get Married ,309 1, Pleasure/Vacation 72,095 69, , , Mtgs/Conventions/Incentive 3,368 2, ,005 9, Conventions 2,513 1, ,657 6, Corporate Meetings ,226 2, Incentive ,474 1, Other Business 1, ,439 1, Visit Friends/Rel. 2,262 2, ,323 7, Gov't/Military Attend School Sport Events ,111 1, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 2,609 1, ,059 5, Non-Group 74,628 72, , , Package Trip 15,600 16, ,505 44, No Package 61,637 57, , , Net True Independent 60,780 57, , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 7. TOTAL CANADA VISITORS BY AIR (CONT.)

21 Page 21 Table 8. VISITORS BY CRUISE SHIPS VISITOR DAYS 163, , , , TOTAL VISITORS 23,522 21, ,477 73, ARRIVED BY SHIP 14,698 10, ,667 44, ARRIVED BY AIR 8,824 10, ,810 29, NUMBER OF SHIP ARRIVALS ISLANDS VISITED O'ahu 22,012 20, ,966 72, Kaua i 19,689 18, ,625 67, Maui County 21,931 18, ,081 68, Maui 21,931 18, ,081 68, Moloka i Lāna i ,111 1, Hawai i Island 23,096 20, ,871 70, Average Islands Visited AVERAGE LENGTH OF STAY Days in Hawai i before Cruise Days in Hawai i during Cruise Days in Hawai i after Cruise Total days in Hawai i ACCOMMODATIONS Hotel 9,697 10, ,824 33, Hotel only 8,470 9, ,373 28, Condo ,780 3, Condo only Timeshare ,721 2, Timeshare Only Bed & Breakfast Bed & Breakfast only Friends & relatives ,369 1, Other accommodation ,235 3, Accommodation (NET) 10,865 12, ,774 38, Cruise only 12,657 9, ,703 34, TRAVEL STATUS % First timers % Repeat visitors Source: Hawai i Tourism Authority

22 Page 22 Table 9. Nonstops Seats to Hawaii by Port of Entry and MMA March STATEWIDE HONOLULU KAHULUI KONA HILO LIHUE %Chge %Chge %Chge %Chge %Chge %Chge Total Seats 1,046, , , , , , ,656 68, ,388 3, ,035 56, Scheduled 1,041, , , , , , ,656 68, ,388 3, ,035 56, Charters 4,710 7, ,710 7, Domestic 712, , , , , , ,418 62, ,388 3, ,641 50, Scheduled 708, , , , , , ,418 62, ,388 3, ,641 50, Charters 4,416 4, ,416 4, US West 629, , , , , , ,418 62, ,388 3, ,641 50, Anchorage 7,987 7, ,564 4, ,119 2, , Bellingham 7,335 10, ,401 6, ,934 4, Boise 0 1, , Denver 20,349 12, ,664 5, ,070 5, , Las Vegas 25,009 25, ,009 25, Los Angeles 207, , , , ,097 45, ,069 22, ,388 3, ,359 21, Oakland 29,750 29, ,311 12, ,082 12, ,075 2, ,282 2, Phoenix 46,833 46, ,419 24, ,064 9, ,650 6, ,700 5, Portland 32,097 31, ,167 13, ,943 9, ,053 4, ,934 2, Sacramento 13,082 12, ,029 8, ,053 4, Salt Lake City 8,091 8, ,091 8, San Diego 22,643 20, ,515 13, ,053 4, ,956 0 NA 2,119 2, San Francisco 98,453 81, ,200 45, ,879 17, ,732 13, ,642 5, San Jose 30,076 22, ,800 4, ,082 12, ,423 2, ,771 2, Seattle 80,016 63, ,996 30, ,645 18, ,269 7, ,106 6, Spokane US East 78,906 72, ,596 63, ,310 9, Atlanta 9,083 9, ,083 9, Chicago 16,856 10, ,664 10, ,192 0 NA Dallas 25,506 22, ,388 13, ,118 9, Houston 8,893 10, ,893 10, New York JFK 6,468 6, ,468 6, Newark 7,502 7, ,502 7, Washington D.C. 4,598 5, ,598 5, Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division March STATEWIDE HONOLULU KAHULUI KONA HILO LĪHU E %Chge %Chge %Chge %Chge %Chge %Chge International 333, , , , ,683 26, ,238 6, NA 5,394 5, Scheduled 333, , , , ,683 26, ,238 6, ,394 5, Charters 294 2, , Japan 164, , , , Fukuoka 6,780 15, ,780 15, Nagoya 18,613 19, ,613 19, Osaka 32,829 30, ,829 30, Sapporo 3,367 3, ,367 3, Tokyo-HND 27,807 28, ,807 28, Tokyo-NRT 75,599 83, ,599 83, Canada 64,824 56, ,509 18, ,683 26, ,238 6, ,394 5, Calgary 9,180 9, ,863 1, ,317 7, Edmonton 2,898 3, ,898 3, Toronto 2,520 0 NA 2,520 0 NA Vancouver 49,682 43, ,582 15, ,468 16, ,238 6, ,394 5, Victoria Other Asia 38,158 41, ,158 41, Beijing 7,140 3, ,140 3, Seoul 23,833 26, ,833 26, Shanghai 4,422 5, ,422 5, Taipei 2,763 6, ,763 6, Oceania 40,173 31, ,173 31, Auckland 7,098 7, ,098 7, Brisbane 8,322 3, ,322 3, Melbourne 3,939 2, ,939 2, Sydney 20,814 19, ,814 19, Table 9. Nonstops Seats to Hawaii by Port of Entry and MMA (continue) Other 25,094 22, ,094 22, Apia Christmas Guam 10,664 10, ,664 10, Majuro 2,015 2, ,015 2, Manila 6,644 3, ,644 3, Nadi Pago Pago 2,331 2, ,331 2, Papeete 1,470 1, ,470 1, Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division