South East Asia s First Superyacht Charter Show

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1 THAILAND YACHT SHOW February 2016 / Ao Po Grand Marina, Phuket The inaugural Thailand Yacht Show 2016 will take place at Phuket s Ao Po Grand Marina and is set to become the focal point of the luxury superyacht charter business in Asia Pacific, as well as Thailand s main boating showcase. The four-day event for local and international charter yachts is a true marine festival extending for seven days with the following programme: 8-10 February 2016: Marine Festival including sailing regatta, watersports demonstrations, industry seminars, familiarisation excursions, at various locations February 2016: Thailand Yacht Show 2016, at Ao Po Grand Marina The Thailand Yacht Show 2016 will meet the demand created by recent changes to regulations allowing foreignflagged superyacht charter in Thai waters. The change offers a serious financial incentive for many overseas owners considering bringing their yachts to South East Asia at the end of the summer season in the Mediterranean, instead of plying the usual route West to the Caribbean. On average, a visiting superyacht will spend at least $2 million in the country in which it is based for the season providing a major impact on the local economy, stimulating job creation, local infrastructure development and the attraction of inward investment. The Thailand Yacht Show 2016 will position Thailand as the premiere leisure marine destination in Asia Pacific, and will provide Thailand and the whole region with an essential tool in its quest to become the third global yachting destination, with Phuket at its epicentre. The Thailand Yacht Show 2016 is organised by Singapore Yacht Events Pte. Ltd., which runs the annual Singapore Yacht Show, and its Thailand subsidiary, 3L Events (Thailand) Co. Ltd. The Show is supported by the Thai government and is a partnership with the Marine Department of Thailand and the Ministry of Transport, combining the best aspects of yacht charter, boating industry and luxury lifestyle events. Integrate Thailand Yacht Show 2016 in your marketing platform... Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 1

2 Sponsorship We have developed sponsorship packages to suit differing levels of budget and branding needs TIER 1: TITLE & PRESENTING SPONSORS One title and one presenting sponsor with naming rights to the event TIER 2: CO-SPONSORS, OFFICIAL SUPPLIERS Up to six co-sponsors from non-competing categories Up to 10 official suppliers providing goods and services that are essential to the event TIER 3: ISLAND PARTNERS & MARINE INDUSTRY SUPPORTERS Packages for Phuket and marine industry businesses EXHIBITION ONLY PACKAGES Packages to exhibit at the Thailand Yacht Show 2016 Who Should Sponsor? The Thailand Yacht Show 2016 is a great opportunity for brands in the following sectors: Yachts and boats, private aviation Exotic cars, motorbikes Luxury watches and jewellery Up-market collectables Private banks and financial services Luxury property and resorts Airlines, luxury travel, hotels, golf Fine wine, whisky and other spirits, cigars Fashion and cosmetics Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 2

3 Why Get Involved? The Thailand Yacht Show 2016 has a comprehensive Commercial Sponsorship and Partnership Program that enables corporate Asia to get involved with this high-end luxury lifestyle event. Sponsorship packages are designed to provide an exceptional combination of networking and corporate branding opportunities, including: worldwide publicity through a global marketing campaign, including access to a highly exclusive UHNWI/HNWI network promoting sponsors as industry leaders enhancing corporate image and brand exposure adding value to a brands marketing campaign generating direct access to target markets The Thailand Yacht Show 2016 is a perfect opportunity to boost a company s profile among the influential decision-makers in both the yacht and superyacht industry. A company s participation in the Thailand Yacht Show 2016 not only strengthens global awareness of its products and services to an audience of important decision-makers but also more importantly confirms its position as an industry leader. The Thailand Yacht Show 2016 brings together top yachting professionals and high net worth individuals (HNWIs) and ultra high net worth individuals (UHNWIs) at an event designed to create maximum interaction and meeting opportunities. Leading luxury product companies and service providers have a unique opportunity to promote their brands, meet potential customers and entertain existing clients. Aligning a brand with such an exceptional and exclusive global event, where it can present in a fun, dynamic and interactive environment, sends a clear message to all of its stakeholders. Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 3

4 Programme The Thailand Yacht Show 2016 will have a major focus on superyachts over 30m, and a full complement of smaller yachts and boats something for everyone and any budget to enjoy the on-water lifestyle. The Show will also concentrate on the charter market with a business-to-business (B2B) focus attracting charter brokers from around the world and introducing them to the region s enormous potential for cruising. Held over seven days in February, activities include: industry seminars, various recreational sailing and boating activities, a luxury lifestyle exhibition as well as the yacht show itself, all adding to the festivities and expanding the appeal for thousands of local and international visitors February 2016: Marine Festival - sailing regatta, watersports demonstrations, industry seminars, familiarisation excursions - venues and full details to be announced February 2016: Thailand Yacht Show at Ao Po Grand Marina The Show also has a full programme of social and networking events, which will bring together industry and clients to ignite new relationships in a convivial atmosphere. There will be something for everyone looking for a Thai boating and yachting adventure. About Ao Po Grand Marina The Thailand Yacht Show 2016 promises to bring together potential buyers as well as the charter brokerage community to the well-known Ao Po Grand Marina, which has a capacity of 260 yachts up to 100m+ in length. At the same time, smaller yachts and boats, both new and pre-owned, will also be on display for sale as well as charter. MARINA FACILITIES 24 hours access and zero tide restrictions 200 berths (for boat lengths up to 80+ meter) Deep water access fuel dock with ample docking space Shell V-power diesel through standard and high capacity fuel pump (400 l/min) Shell 95 gasohol Electric power supply (Single phase 16A, 32A, 63A, 3phase 63A, 125A, 200A) Metered water to all berths Boat ramp with launching facilities for all trailerable boats (Oct 2008) Haul out facilities and hard stand available with 47T Roodberg Hydraulic trailer Extra wide pontoon walkways (4.6 m), berth sizes and marina entry (50 m) Pontoon access and transportation with golf buggies and hand trolleys Convenient car parking Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 4

5 Facilities & Events ON-WATER SUPERYACHT SHOW The focus of the Thailand Yacht Show 2016 is the in-water display at Ao Po Grand Marina - one of Asia s finest Marinas superyachts are expected to participate in the inaugural edition next February. Some of the exhibiting superyachts will be available for sea trials, enabling potential buyers to get a feel for the boat and the lifestyle... DOCKSIDE MARINE VILLAGE Yacht builders, brokers and designers will join key industry suppliers of engines, electronic equipment, interiors and specialised refit and repair services in the dockside village. TOP MARQUES SUPERYACHTS Even more so than private jets, superyachts represent the pinnacle of the luxury market, through which ultra high net worth individuals confirm their success and demonstrate their taste for the high life. In Top Marques, a dedicated luxury brand section of the Thailand Yacht Show 2016, some of the most exclusive brands in: watches, jewellery, supercars and private jets will be on display in a huge air-conditioned exhibition pavilion in the marina grounds. THAILAND YACHT FORUM The superyacht industry is maturing and expanding eastwards; Asia is an important new frontier with enormous potential for growth. The Thailand Yacht Forum will bring together the industry s stakeholders from across the region and around the world, not only to explore the challenges and opportunities facing them but also to highlight Thailand as a superyacht business centre, and South East Asia as an exciting and extraordinarily beautiful new cruising destination. Presentations and interactive panel discussions steered by industry leaders will provide industry intelligence and insight. Dedicated networking events will give delegates the opportunity to share ideas. The Forum will also confirm and quantify to regional governments the financial contribution of visiting superyachts and the local industries that support them. SOCIAL PROGRAMME Complementing the Show s elegance, a series of high-class social and networking events, create the ideal ambience for guests to relax and network in the informal environment. The special events will take place alongside the yacht show and are designed to create unique memory moments and to allow participants to enjoy the benefits of networking and meeting industry colleagues, prospective clients. Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 5

6 Exhibitors Visitors The Thailand Yacht Show 2016 is an inaugural show combining the best aspects of yacht charter, boating industry and luxury lifestyle events. Like its sister event, the Singapore Yacht Show, the Thailand Yacht Show is destined to attract industry and consumers alike and staged in the best-known yachting destination and in one of the biggest superyacht marinas in the Asia Pacific region. Asia is a new market for international yacht builders and brokers; local interest in the marine leisure scene is rapidly developing. As the ranks of Asia s super-rich continue to swell, their members seek new leisure interests and ways to invest their wealth. Exhibitors at the Thailand Yacht Show 2016 will benefit from direct interaction with new millionaires and billionaires from the region, attracted to the yachting lifestyle and all that Phuket has to offer. The Thailand Yacht Show 2016 will offer a mix of draws both to the buyers in luxury yacht charter, as well as to brokers and managers from across the world, to learn about the full potential of the practically unlimited cruising grounds in Phuket and nearby. Participants in the Thailand Yacht Show 2016 will form an exclusive group of private and professional visitors, looking to invest in innovative products while enjoying the Asia s modern marine culture. PRIVATE CLIENTELE The show attracts international and regional clients with high spending power some of the world s leading HNWIs and UHNWIs are drawn by the quality of the exhibitors and the yachts, as well as by the attractions of Thailand and Asia. PROFESSIONAL VISITORS Behind its glamorous image, the Thailand Yacht Show 2016 offers a serious forum for professionals in international luxury yachting. It provides a platform for top-level executives to meet and exchange views on the yachting industry. Visitors attending the Thailand Yacht Show 2016 are interested in: Yachts and boats Shipyards Yacht designers Yachting equipment and accessories Brokerage and charter Maritime consulting and management Financial services and insurance Yachting computer and electronic equipment Yacht furniture and interior decoration Harbours, marinas and yacht club Luxury products and services Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 6

7 High Net Worth Individuals The story of the next decade in wealth will most definitely include Indonesia, Thailand, Malaysia and the Philippines all are populous, have considerable inward investment, and are improving infrastructure. By 2040, Asia will be home to more than 165,000 UHNW individuals. Decade of Wealth, Wealth-X, Luxury Goods Market In Asia Asia is the world s largest and fastest growing market for the consumption of luxury products. The global luxury brand market is approximately US$80 billion, of which Asia has the largest market share at 37%, followed by Europe at 35%, the US 24%, and the rest of the world at 4% Regional Split of US$80 Billion USD Luxury Brand Market OTHERS 4% Source: The Asia Wealth Report EUROPE 35% ASIA 37% US 24% Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 7

8 Location - Phuket This year already, over 75 superyachts cruised through Phuket alone. The Thailand Yacht Show 2016 will encourage these yachts to stay for longer and use it as a base from which to charter. Phuket is strategically located for yachts coming from the Mediterranean to visit South East Asia and the Pacific beyond. It is considered the main infrastructural hub for large yachts cruising the region, with over 100 superyacht berths available between the Ao Po Grand Marina and Phuket Yacht Haven alone, as well as ample first class service companies. Phuket is unquestionably the destination hub for large yachts in Asia. Nowhere else is there such a large capacity to berth them. In recent years, Phuket has played host to world leading yachts M.Y.A, M.Y.Octopus, M.Y.VaVa II, M.Y. Cloud 9, S.Y.Vertigo, S.Y. Twizzle, M.Y. Exuma and many more. Phuket and South East Asia are the perfect locations to engage for the first time in this lifestyle. Phuket is a mecca for a whole host of people who have the financial means to charter a yacht but have had little exposure to the lifestyle so far. As charter is a recognised means to yacht ownership, the Thailand Yacht Show 2016 will have the winning formula with sought after cruising grounds, a strong supply of affluent visitors and a growing fleet of charter yachts and boats. Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 8

9 Rights Rights fall into the following categories. A full inventory by sponsorship level is detailed: RIGHT TO TITLE Title Sponsor / Presenting Sponsor / Co-Sponsor / Official Supplier / Local Partner / Marine Partner BRANDING Signage and logos: at the Show and Event/s and around Phuket; boats; officials; parties; gala dinner; show bars and restaurants; programme; pre and post event literature; website; show preview MEDIA Inclusion of logo in any official post-event film and photo gallery EXPERIENTIAL MARKETING Presence marketing: leafleting; information booths HOSPITALITY & NETWORKING VIP Hospitality Packages (networking events, cocktail parties & gala dinners) MERCHANDISING Logos on: show catalogue; team uniform; lanyards Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 9

10 Sponsor Inventories TITLE RIGHTS Rights to title [Title Sponsor] Thailand Yacht Show 2016 presented by [Presenting Sponsor Name] for PR & advertising Rights to title [Sponsor Name] Official Co-sponsor/ Supplier [Title Sponsor] Thailand Yacht Show 2016 presented by [Presenting Sponsor Name] for PR & advertising BRANDING RIGHTS AT EVENT Logo at and around the Show: - Roadside buntings in and around Ao Po Grand Marina - Hanging banners in and around Phuket - Billboard at Ao Po Grand Marina - On-Site: Entrance Arch / Directional Signs / Banners / Flags / Directory Board / Stage Backdrop - Backdrop at the press event on the Opening Day THAILAND YACHT SHOW GALA DINNER TITLE SPONSOR & PRESENTING SPONSOR (in proportion) CO-SPONSORS OFFICIAL SUPPLIERS (in proportion) Prominent logo on all marketing and promotional material including: collaterals, adverts, press releases, website, s Logo featured on all: screens, stage, signage and banners Corporate literature / giveaways included in Gala Dinner gift bag MARINE FESTIVAL Logo at and around the following (full details to be announced): sailing regatta; watersports demonstrations/try-outs; industry seminars; familiarisation excursions EVENT LITERATURE Logo inside of official invitation Logo on cover of preview magazine (in proportion) (in proportion) Editorial inclusion in preview magazine Logo on sponsor s page of preview magazine Logo on cover of show catalogue Full page editorial in show catalogue Full page colour advertisement in show catalogue 2 1 Listing in the show catalogue 400 words 200 words Logo on sponsor s page of show catalogue Logo on cover of post show report Full page colour advertisement in post show report 2 1 Logo on sponsor s page of post show report MEDIA RIGHTS Company mention in the official radio adverts produced for the show Logo on all event advertisements Logo in the official show film Logo on all outdoor media (see above) Press releases solely dedicated to sponsor 1 Inclusion in a media release WEBSITE Web banner placed on home page of website with link back to sponsor s page Run of site Logo and profile listed in exhibitor s listing Only if there is an exhibition space included Only if there is an exhibition space included Logo on all pages of the website with link back to sponsor s page Logo and profile listed in sponsor s page EXPERIENTIAL/PRESENCE MARKETING RIGHTS Trade booth on site and promotional staff (size tbc) Co-sponsors only Sampling Promotional booth in VIP lounge HOSPITALITY & NETWORKING RIGHTS VIP tickets for all official parties 20 per party 10 per party Show invitations including exhibition entrance and cocktail receptions MERCHANDISING Logo on any Thailand Yacht Show 2016 merchandise: baseball caps, polo shirts, coldie holders, towels, shorts, windbreakers, grip bags and back packs ACCOUNT MANAGEMENT Provision of account manager to manage sponsorship Post event report on sponsorship effectiveness Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 10

11 Island Partner & Marine Industry Supporter Packages We have a limited number of opportunities for our Island Phuket based Partners and Marine Industry Supporters at the following levels, which offer branding and hospitality benefits... ISLAND PARTNERSHIP Use the event s name/logo in your own publicity (e.g. Official Island Partner of ) Logo/hotlink on event website sponsors page Logo + ¼ page advertisement in event programme Logo on event poster/billboards (island coverage) 5 x VIP passes to all parties Promotional literature at event Logo on stage / interview area backdrop(s) MARINE INDUSTRY SUPPORTERS Use the event s name/logo in your own publicity (e.g. Official Supporter of ) Company name/hotlink on event website sponsors page Logo in event programme sponsors page Company name on event poster/billboards (island coverage) 2 x VIP Passes to all parties Promotional literature at event Logo on stage / interview area backdrop(s) Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 11

12 Exhibitor Options Participating in the Thailand Yacht Show 2016 is the best opportunity to gain access to the fast growing yachting and cruising industry in South East Asia and beyond. Booking is now open for exhibitors, please refer to the 2016 Plans below. Early booking is recommended to secure your preferred spot. PAVILION LAYOUT Exhibition Area Type Of Display Rate (THB) Excluding GST Indoor Pavilion Raw Space THB12,500 per m 2 Shell Scheme THB13,500 per m 2 Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 12

13 Exhibitor Options MARINA MAP Up to 80m 40m+ 20m+ 15m FLOATING EXHIBITION SPACE VIP LOUNGE N N OBSERVATION PLATFORM W a c E b NON-SHOW BERTHS D C B A T2 T VIP LOUNGE TO ON-LAND EXHIBITION 1 S 14 DEEP WATER FUEL DOCK 27 E *No refueling during PYS period N 25 All rates are listed in Thai Baht (THB) Exhibition Area Type Of Display Rate (THB) Excluding GST Indoor Pavilion Raw Space THB12,500 per m 2 Shell Scheme THB13,500 per m 2 Marina Exhibition Space Raw Space THB12,500 per m2 Yacht Berth THB9,500 per linear metre Effective August 2015 Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 13

14 Benefits Thailand Yacht Show 2016 Promotional Campaign MARKETING ACTIVITIES The Thailand Yacht Show 2016 will be promoted through a variety of marketing channels, using a comprehensive range of media, from advertising in yachting publications and international newspapers to press coverage in leading luxury lifestyle titles both print and online. National and international television and radio interviews, along with direct mails, e-newsletters and the promotion of the Show s news via social media outlets, are all key in delivering the event s message to target UHNWIs and HNWIs visitors. The Thailand Yacht Show 2016 has an international PR agency executing a highly targeted PR campaign on a regional and international level ensuring coverage of the Show in key publications focused on reaching all the important yachting industry exhibitors and professionals, as well as wealthy individuals, boating enthusiasts and lifestyle seekers from all over Asia. The PR campaign will feature: Media engagement and editorial in major daily business publications and monthly luxury magazines Features on the yachting lifestyle and debuts at the show Online campaign of advertising, editorial, blogging and social media Creating partnerships with networks of UHNWIs and HNWIs Marketing Campaign Support As the organisers are part of the same group as the Singapore Yacht Show, the Thailand Yacht Show 2016 has access to a uniquely extensive database of businesses, industry professionals, UHNWIs and HNWIs in Asia and around the world. The organising team will run a comprehensive marketing campaign to ensure that exhibitors reach their target audiences. Sponsors of the Thailand Yacht Show 2016 will benefit from: TELEVISION The event will be covered by international and local news channels, ensuring wide coverage both during and after the Show. RADIO The Thailand Yacht Show 2016 will link with business radio stations in a radio campaign designed to reach the local target audience. Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 14

15 C OMM E R CIA L S P O N S O R S H I P & P A R T N E R S H I P O P P O R T U N I T I E S PRINT ADVERTISING A media-wide advertising campaign will begin months before the show, focusing on key professionals from the industry, news, lifestyle and business publications enhanced with editorial content. In past events these supporting publications have included: - Art Republik - Asia Pacific Boating - August Man - Baccarat - China Boating - Helm - Jet Asia Pacific - Le Grand Mag - L Officiel - Luxury Properties - Men s Folio - Nautica - Ocean - Palace - Prestige - Property Report - Robb Report - Superyacht International - SuperyachtNews.com - SuperyachtTimes.com - The Superyacht Owner - The Superyacht Report - World of Watches - Yacht Style ONLINE ADVERTISING The Thailand Yacht Show 2016 s marketing team will work closely with leading international industry web portals to reach subscribers and visitors through web advertising and targeted campaigns. PRESS & PUBLICITY The Thailand Yacht Show 2016 employs leading public relations firms in Thailand and elsewhere in Asia to promote the event through press releases, features and information disseminated on a regular basis at both a regional and international level. PREVIEW MAGAZINE The Thailand Yacht Show 2016 s exclusive preview magazine focuses on the latest exhibitor news, targeted interviews and yachts on display at the show. Approximately one month before the Show, the magazine is mailed to a selected group of VIP s. INVITATIONS The Thailand Yacht Show 2016 is an exclusive event. Invitations and personalised access passes will be mailed to qualified VIP guests internationally and regionally, as well as being distributed to Sponsors and Exhibitors. SOCIAL MEDIA Our communications activities across multiple social media platforms such as Facebook, Twitter, LinkedIn, Scoop.it and Instagram will reinforce and maximise both the Show and its partners exposure. We will broadcast relevant content either supplied by our partners, or created by our marketing team to our network of contacts and followers. Hospitality The Thailand Yacht Show 2016 offers fantastic opportunities to entertain customers, clients and executives at one of the world s most beautiful marinas. The show has a plethora of official parties, as well as opportunities to entertain in the show bars and restaurants. Yachts are always available for special exclusive entertainment. Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 15

16 Experiential Marketing The first edition of the Thailand Yacht Show in February 2016 is expected to attract 5,000 visitors to meet some 40 exhibitors and view around 50 boats and yachts in the marina. Visitors will come from a broad cross-section, including marine trade buyers, hotel/resort management, Thai nationals, resident expats, holiday homeowners and tourists with an interest in marine leisure exploring the possibility of owning or chartering a boat. Merchandising The Thailand Yacht Show 2016 offers Sponsors, Supporters, Suppliers and Island Sponsors and Partners the opportunity to produce joint branded merchandise. This could be used as give-away through media and presence marketing promotions. For example: Thailand Yacht Show 2016 travel bags; pens; sunglasses; key rings; and watches. Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 16

17 Contact Thailand Yacht Show KANITTHA PRASOPSIRIKUL - THAILAND SALES AND MARKETING DIRECTOR kanittha@thailandyachtshow.asia BILLY SARNO - SALES COORDINATOR billy@thailandyachtshow.asia WADE PEARCE - EVENT MANAGER wade@thailandyachtshow.asia NICOLAS MONGES - CLIENT RELATIONSHIP MANAGER (THAILAND) nicolas@thailandyachtshow.asia Paul Poole (South East Asia) Co., Ltd. 198 Tanou Road Bovernives Pranakorn Bangkok, Thailand Tel./Fax: PAUL POOLE - MANAGING DIRECTOR (English Speaking) paul@paulpoole.co.th Tel UDOMPORN PHANJINDAWAN - PERSONAL ASSISTANT (Thai/English Speaking) udomporn@paulpoole.co.th Tel Marketing Support by Paul Poole (South East Asia) Co., Ltd. The Sponsorship Experts 17