CELEBRATING 150 YEARS OF ST. CLOUD STATE

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1 SESQUICENTENNIAL STYLE GUIDE FALL FALL 2019

2 CELEBRATING 150 YEARS OF ST. CLOUD STATE St. Cloud State began as a small teaching college on the banks of the Mississippi River in 1869 and has grown into an institution that today serves more than 14,000 current students with alumni throughout the world. We have had great influence on the development of Central Minnesota and the state of Minnesota. The 150th logo was created to recognize the 150th anniversary of the founding of St. Cloud State University. It commemorates St. Cloud State s Sesquicentennial year and will be used from fall fall 2019.

3 MISSION The Sesquicentennial at St. Cloud State University in 2019 will celebrate the University s history and accomplishments through recognition of achievement, community, educational excellence and lasting legacy. The Sesquicentennial will serve as a foundation upon which alumni, friends, the St. Cloud community along with students, faculty and staff will build upon its strong past to establish an even greater future. The Sesquicentennial will celebrate our 150-year commitment to serving the state of Minnesota and its people, while looking forward to our goal of becoming Minnesota s 21st Century Engaged University. Through our year-long series of events and initiatives, we will communicate the value and relevance of a St. Cloud State education to the region, state, nation and the world. Furthermore, St. Cloud State s Sesquicentennial will further recognize the intricate relationship between the University and the city of St. Cloud and the immense similarities in their growth and maturation during their histories. The celebration will also demonstrate the significance the University has played in the development of the Central Minnesota region and the state of Minnesota. Through our year-long series of events and initiatives, beginning in September 2018 and culminating on Sept. 15, 2019, we will communicate the value and relevance of a St. Cloud State education to the region and the state.

4 150TH LOGO The 150th logo is designed to pair with existing St. Cloud State identity standards and Unleash branding. It should not be used without also identifying St. Cloud State University any publication pieces. St. Cloud State s 150th logo was created with flexibility to accommodate various needs. 150TH LOGO PRIMARY * Preferred use SCSU_150th_Logo_Primary_WhtLtBG SCSU_150th_Logo_Primary_Rev_MedDkBG SCSU_150th_Logo_Primary_WhtOnly SCSU_150th_Logo_Primary_BlkOnly 150TH TEXT SCSU_150th_Text_BlkRed SCSU_150th_Text_RedBlk SCSU_150th_Text_RedOnly SCSU_150th_Text_BlkOnly SCSU_150th_Text_WhtRed SCSU_150th_Text_WhtBlk SCSU_150th_Text_WhtOnly 4 ST. CLOUD STATE UNIVERSITY SESQUICENTENNIAL STYLE GUIDE

5 150TH LOGO 150TH LOGO ALTERNATES SCSU_150th_Logo_Stack_WhtLtBG SCSU_150th_Logo_Horz_WhtLtBG SCSU_150th_Logo_Badge_WhtLtBG SCSU_150th_Logo_Stack_Rev_MedDkBG SCSU_150th_Logo_Horz_Rev_MedDkBG SCSU_150th_Logo_Badge_Rev_MedDkBG SCSU_150th_Logo_Stack_WhtOnly SCSU_150th_Logo_Horz_WhtOnly SCSU_150th_Logo_Badge_WhtOnly SCSU_150th_Logo_Stack_BlkOnly SCSU_150th_Logo_Horz_BlkOnly SCSU_150th_Logo_Badge_BlkOnly COLOR PALETTE Granite Black Blizzard White Spirit Red PMS Red Accent 1* PMS Red Accent 2* PMS 199 * Used in 150th Primary Logo banner flag only ST. CLOUD STATE UNIVERSITY SESQUICENTENNIAL STYLE GUIDE 5

6 P R I N T / P R O M O T I O N S / G I V E AW AY S S A M P L E S 6 ST. CLOUD STATE UNIVERSITY SESQUICENTENNIAL STYLE GUIDE

7 P R I N T / P R O M O T I O N S / G I V E AW AY S S A M P L E S When pairing the 150th logo with St. Cloud State unit names and/or logotypes, please leave enough clear space around logos. When using the 150th logo options that include the StC logo in the mark, please use our primary typeface Futura to display the unit s name instead of your usual department/unit logotype. This is to avoid multiple StC logos on one piece. If Futura is unavailable, use Helvetica alternate. ST. CLOUD STATE UNIVERSITY SESQUICENTENNIAL STYLE GUIDE 7

8 St. Cloud State University does not discriminate on the basis of race, sex, color, creed, religion, age, national origin, disability, marital status, status with regards to public assistance, sexual orientation, gender identity, gender expression, or status as a U.S. veteran. The Title IX coordinator at SCSU is Dr. Ellyn Bartges. For additional information, contact the Office for Institutional Equity & Access, (320) , Admin. Services Bldg. Rm