Population: 119,426,000 P Surface: 1,964,380 Km 2 Agricultural land: 53% Lifespan Average: 74 years Country of youth

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1 Arturo Marroquín Ríos Clearwater Beach, Florida September 17th, 2014

2 Facts about MEXICO:

3 Population: 119,426,000 P Surface: 1,964,380 Km 2 Agricultural land: 53% Lifespan Average: 74 years Country of youth (54% of total popultation under 30 years old)

4 and in terms of economy?

5 45 Countries in: North America, Latin America Europe, Asia-Pacific. Source: Mexico Secretary of Economy

6 Exchange rate (%) Agricultural Industrial Services India China Argentina Brasil Russia Mexico Spain Italy France Canada Japon USA Germany Inflation Peso - Dollar USA Inflation Source: BANXICO (Mexican Central Bank) GDPcomposition by sector Source: OECD

7 Fish and Seafood, 4% Fruits, Vegetables and Processing food, 27% Tobacco, 3% Meat and Poultry, 35% Animal Feed, 31% People working in the Agricultural sector (6.9M) Source: INEGI and SIAP

8 # Crop Prod. (MT) 1 Sugar Cane 61,182,077 2 Corn 22,663,953 3 Sorghum 6,308,146 4 Orange 4,409,968 5 Wheat 3,357,307 6 Red tomato 2,694,358 7 Green Chili 2,294,400 8 Banana 2,127,772 9 Lemon/Lime 2,120, Agave 1,899, Grapefruit 425, # Crop Value (M$USD) 1 Corn 5,974 2 Sugar Cane 2,466 3 Sorghum 1,442 4 Avocado 1,414 5 Red Tomato 1,178 6 Greed Chili 1,145 7 Beans 1,005 8 Wheat Potato Lemon/Lime Orange Grapefruit 51 Source: INEGI and SIAP

9 Infrastructure Growth Education Security Source: INEGI and SIAP

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11 MMT World Citrus Production Orange Tangerine Grapefruit Lemmon and Limes Source: FAO

12 Sonora Source: SAGARPA -SIAP Citrus producing regions Estado khas % Veracruz % Michoacán 43 9% San Luis Potosí 40 8% Tamaulipas 36 7% Nuevo León 27 5% Puebla 24 5% Oaxaca 20 4% Colima 19 4% Yucatán 17 3% Tabasco 15 3% Others 42 8% Total % Colima Michoacán Puebla Grapefruit 3% Lemon and Limes 30% Nuevo León Oaxaca Tangerine 3% Tamaulipas San Luis Potosí Veracruz Tabasco Orange 64% Yucatán Source: SAGARPA - SIAP

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14 Nuevo León Tamaulipas San Luis Potosí Total Production: 3.6 M MT Total Surface area: 321 k ha. Veracruz Estado Thousands of Has % Veracruz % Tamaulipas 30 17% San Luis Potosí 38 9% Nuevo León 25 7% Puebla 20 5% Others 48 15% Total % Source: SAGARPA -SIAP Puebla 86% is concentrated in 5 states. where the most important OJ processors are located.

15 MMT of fruit Mexico s orange production 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000, , e Veracruz /15 Other States in Veracruz state over the last year Source: ANAPROCI

16 FCOJ kmt production % to fresh market 40% to industry e Source: USDA - ANAPROCI

17 Fruit kmt % Stability of orange production (2.5 million MT) but of Installed capacity Mexico s OJ over the fruit Installed Capacity

18 2005 Jun2014 U.S. OJ Imports 500, ,000 Mex Imports Share % Mex Imports Share % 300, ,000 México Others Belize Costa Rica Brazil 100, Jul 1.3% 9.1% Source: U.S. Department of Commerce

19 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Orange Limes Lemon Grapefruit Tangerine Source: Altex

20 Image at: gardeningblog.net

21 Italy 2% Iran 4% Egypt 2% Others 17% China 15% India 15% Spain 4% Turkey 5% USA 5% Brazil 8% Argentina 9% Lemon & Lime production Source: FAO

22 Industry 24% Key Lime 54% Italian 4% Domestic 58% Persian Lime 42% Export 18% Total Production: 2.12 M MT Total Surface area: 150 k ha. Concentrated in: 8 states State k Ha. % Michoacán 39 26% Veracruz 39 26% Colima 19 12% Oaxaca 15 10% Tabasco 7 5% Guerrero 7 5% Yucatán 5 3% Tamaulipas 4 2% Others 15 10% Total % Source: USDA - SIAP Processing (after Argentina)

23 lime 54% of mexican Lemon and Lime production 2% Export 78% Domestic 20% Industry Colima Source: USDA - SIAP Michoacán Guerrero Oaxaca

24 lime 42% of mexican Lemon and Lime production 40% Export 30% Domestic 30% Industry Yucatán Veracruz Jalisco Puebla Tabasco Oaxaca Source: USDA - SIAP

25 USD / kg USD / kg lime price in mexican domestic market 2014 price was affected by HLB in Colima, lost of Veracruz first bloom reaching record prices during March and April Source: Mexico Secretary of Economy

26 (Tequila - simple: $50.00 double:$75.00 with lemon: $500.00) (my precious) (new payment method)) Remember?...

27 TM 700,000 Mexican Lime production Evolución de Producción de Limón en México por Estado , , , , , , COLIMA MICHOACAN VERACRUZ OAXACA Even though Colima s production of limes decreased by 30% during the last 6 years, other states like Veracruz, Michoacán & Oaxaca made up the difference. Source: SIAP -SAGARPA

28 Italian lemon 4% of mexican Lemon and Lime production Tamaulipas 38% Export 2% Domestic 60% Industry San Luis Potosí Yucatán Colima Source: USDA - SIAP

29 unfortunately we also have, this is the current status:

30 Source: SAGARPA / SENASICA (2014)

31 Chronology of Detections Psyllid HLB Source: SAGARPA / SENASICA

32 Veracruz Tamaulipas Nuevo León San Luis Potosí 4 major orange production states are officially free of HLB there are only positive psyllids

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34 Sour orange rootstock Temperatures up to 100 F Low density plantation Orange groves mixed with other citrus crops. (more natural enemies)

35 Mayas NOTE: We re open to any suggestions.

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37 MT/ha. INCREASE YIELD. Very low compared to Brasil & Florida Small farmers (Between 5-10 ha) HLB Competencies Integration Productivity Profitability Quality of life Food Safety Actual Plantation Rate must increase ( ) 69% Mature Trees

38 What is doing?

39 Altex s Entrepreneur Farmers model 1.- Human, technical and entrepreneurial training 2. Financing 3. Value chain integration

40 Successful implementation in Altex s crops: strawberry

41 NOTE: The images and photographs you see in this presentation (taken from searches on Printerest, Google Chrome and others, are not meant for commercial purposes. Clearwater Beach, Florida September 17th, 2014