24-25 September InterContinental Medellín, Colombia. Join us to build together the future of the hospitality industry in South America

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1 24-25 September 2018 InterContinental Medellín, Colombia Join us to build together the future of the hospitality industry in South America Hosted by in partnership with sahicofficialsite sahic sahic_oficial

2 WHY SAHIC? 1 SAHIC - South American Hotel & Tourism Investment Conference, is the annual event of international level aimed at promoting the Hotel and Tourism business and related Real-Estate industry projects in the region. Every year, SAHIC gathers 400 senior executives from 20 countries, in a different city within the region. The conference is the key place to meet the industry players: hotel chains and groups, investors, banks, mutual funds, developers, architects, and interior designers, regional government representatives and other decision makers of the industry. SAHIC is the ideal place to get to know where the industry is today and where it is heading, but above all, it helps you understand where the opportunities lie, how to meet the right partners and build the partnerships that may increase your business. Latin America is in a favorable situation as it consolidates as a tourist destination and it becomes an attractive location for investors. For those willing to do business here, it is important to understand how things are done in order to seize the opportunities in this growing market. Arturo García Rosa President & Founder SAHIC

3 WHY ATTEND? 2 To obtain a comprehensive understanding of the business opportunities in the region. To communicate directly with investors, banks, investment funds, and other project direct funding sources. To get first-hand information about similar projects in the main markets worldwide. To contact major market players, owners, international and regional hotel operators, investors, shared ownership and franchise companies, and other key players, tourism and hotel projects, their features, and feasibility. To become acquainted with current market variables and the most successful experiences, through the presentations of world-acclaimed speakers. SAHIC is an opportunity to interact with the people who genuinely make decisions for the region. There s a lot of people here but they are great people. You don t find yourself trying to get out of the conversations, you find yourself trying to stay in conversations because we are networking with people who really do run this region. It s a one stop shop and it is a very efficiently use of my time. Bill Walshe CEO Viceroy Hotel Group

4 SAHIC ON THE MAP 3 Cartagena de Indias 2010 Guayaquil 2016 Bogotá 2013 Quito 2014 Lima Rio de Janeiro 2009 Santiago 2011 Buenos Aires I like the variety, how we rotate our venue every year and we get the chance to see other markets. Also people can attend SAHIC in their own country. Juan Corvinos Solans Vice President Development Latin America & The Caribbean Hilton

5 SAHIC 2017 in numbers attendees 16 countries 76 international speakers 20 patrons & sponsors 15 media partners 16 supporters Relive SAHIC 2017 Highlights (click on the image to watch)

6 SAHIC 2017 Attendees' Profile 5 Peru 6% Chile 4% Uruguay 2% Ecuador 1% Breakdown by Country Brazil 7% Other 6% Argentina 41% Breakdown by Industry Colombia 8% USA 25% Supplier for Hospitality Industry 3% Consultancy Brokerage 9% Architecture Design Planning Construction 10% Bank Financial Institution 2% Other 1% Hotel Chain Company 28% More than 80% Owners, Tourism Government 12% CEOs or Senior Management Media 13% Development Ownership 22% Middle Management 8% Other 7% Analyst Consultant Associate 3% Executive Director Managing Director Director GM 25% Partner Owner Principal 9% Breakdown by Job Position Chairman CEO President 10% Senior Management CDO COO 20% Executive Vice President Senior Vice President Vice President 18%

7 E-Marketing 6 New website E-Flyers The images of the e-flyers included in this report are a sample and do not represent the total number of pieces distributed.

8 Press 7 Hotel News Now November 16, 2017 Top Hotel News August 25, 2017 Prensa Real Estate August 8, 2017 Hospitalidad & Negocios August 8, 2017 Ekos August 31, 2017 Travel 2 Latam August 8, 2017 The images are displayed as a sample, and do not represent the total of the news published. Complete coverage of the event is available on a separate file of this report called Clipping SAHIC 2017.

9 Keynote Speakers Carlitos Paez Vilaró Antonio Catalán Marcelo Loffreda Thorsten Kirschke Survivor of The Andes President Founder & Chairman President Plane Crash AC Hotels El Proyecto Pumas Asia Pacific Carlson Rezidor Hotel Group Eric Danziger Ian Schrager Christopher Nassetta Sébastien Bazin CEO Founder & Chairman CEO Chairman & CEO Trump Hotel Collection Ian Schrager Company Hilton AccorHotels Bill Walshe CEO Viceroy Hotel Group Geoff Ballotti President & CEO Wyndham Hotel Group David Sutton Dabbah President & CEO Grupo Alvear

10 Keynote Speakers Fernando Poma Vice President & Managing Director Real Hotels & Resorts Grupo Poma Elie Maalouf CEO The Americas IHG Juan Manuel Barrientos Chef, Founder of ElCielo Restaurants & ElCielo Foundation Herman Bern President & Founder Empresas Bern

11 Speakers Ramiro Alem Under-secretary for Tourism Investments National Tourism Ministry Paulo Caputo Partner & CEO Atrio Hotéis S/A Fernando Gaido Director General Amérian Hoteles Jenna Hackett Senior Director Full Service Brand Hilton Louis Alicea, C.H.A. Senior Director Development Latin America & Caribbean Wyndham Hotel Group Mónica Artigas Director for Franchise Development Mexico & Latin America La Quinta Inns & Suites Joanna Ayala Quintana Regional Developer Manager for Colombia, Peru & Ecuador AccorHotels Rogerio Basso Principal Investment Officer Head of Tourism IDB Invest Alejandro Belio Chief Operating Officer TGLT Santiago Berraondo Vice President of Advisory & Asset Management Services for the Latin America Region JLL Hotels & Hospitality Group Jean Paul Bondoux Chef Patricia Boo Area Director Central & South America STR Guilherme Cesari Head of Development for Luxe Brands AccorHotels Wendy Chan Vice President JLL Hotels & Hospitality Group Hugo Desenzani Vice President Development Latin America Marriott International Eduardo Diez CEO QUASAR Expeditions Florencia Donovan Deputy Editor Economics Section at La Nación Marcelo Fedak Managing Director Blackstone Orlando J. Ferreres President & Founder Orlando J. Ferreres & Asociados Guillermo Foscarini Principal Investment Officer IFC - International Finance Corporation World Bank Group Mario Jorge Garbarino Co-Founder of Garbarino Lombardo Pablo Garcia President Banco de Inversión & Comercio Exterior (BICE) Arturo García Rosa President & Founder SAHIC Pablo Giamperi Under Secretary for Economic Development City of Buenos Aires Alejandro Ginevra President & CEO Gnvgroup Cristiano Goncalves Regional VP Development Central America, Andean Region & Southern Cone IHG Paula Gonzalez Owner Hilton Buenos Aires Argentina Peter Greenberg Travel Editor CBS News Alejandro Heimann Director - Real Estate, Public Infrastructure & Tourism Agencia Argentina de Inversiones y Comercio Internacional Felipe Jaramillo President ProColombia José Koechlin Von Stein CEO & Founder Inkaterra Carlos Javier Larrea Crespo Vice Minister of Tourism Ministry of Tourism of Ecuador Carlos Alberto Lecueder Director Estudio Luis E. Lecueder Leonardo Lido Director of Development Brazil & Southern Cone Hilton Ricardo Mader Rodrigues Managing Director JLL Hotels & Hospitality Group Ricardo Manarini Regional Vice President of Development, Brazil IHG

12 Speakers Pablo Maturana Manager of Development Andean Region Hilton Daniel Melhem Co-founder & Managing Partner Knightsbridge Partners Ted Middleton Senior Vice President Development, Latin America Hilton Luis Mirabelli Vicepresident Development Latin America & Caribbean Wyndham Hotel Group Paula Muniz Vice President Real Estate & Development, Brazil & Southern Cone Hyatt Silvia Naishtat Business Section Editor Clarín Juan Paredes Development Manager for Argentina, Chile, Bolivia, Paraguay & Uruguay AccorHotels Hernán Passalacqua Executive Director Fitzroy Francisco Perez Egaña CFO Libertador Hotels, Resorts & Spas Daniel Piana Principal DPA&D Architecture & Design Alexis Ralph Director of Development Mexico, Central America & Cuba AccorHotels Richard Rehwaldt Director of Hotel Development South America Best Western International Stephanie M. Ricca Editor-in-Chief HotelsNewsNow STR Gonzalo Robredo Managing Director Buenos Aires City Tourist Board Maribel Rodriguez Regional Director Southern Europe & Latin America WTTC Alejo Rodríguez Cacio Director of InvestBA BA s Investment and Trade Promotion Agency Fabián Rodríguez Suárez Managing Director Development Brazil & Southern Cone Hilton Andrea Rodriguez Valdez Partner & Director Marketing Real Estate Andrés Sanchez Turriago Development Director GHL Hotels Juan Francisco Scalesciani Executive Vice President of the Dysin Group Sebastian Slobayen Under-secretary of Coordination National Tourism Ministry Néstor Sztryk Director DRS 360 Hospitality Lab David Tarr Senior Vice President Real Estate & Development Hyatt Hotels Corporation Federico Tomasevich President of PUENTE Andres Torrealba CEO of the Chilean Division Parque Arauco Philippe Trapp Executive Vice President Operations Luxury & Upscale South America AccorHotels Peter Wirth Owner Casa Wirth - Salto Uruguay Mark Wynne Smith Global CEO JLL Hotels & Hospitality Group

13 Program at a Glance *Program subject to changes without prior notice Monday, September 24 DAY 1 7:00 am - 7:00 pm Registration and Sponsors' Exhibition 8:15 am am Networking Express 9.30 am - 10:00 am Welcome Coffee and Pastries - Sponsors' Exhibition General Sessions 10:00 am - 10:15 am Conference Begins & Welcome Remarks 10:15 am - 10:45 am Global & Regional Hospitality Industry Overview 10:45 am - 11:25 am Economic Outlook for Latin America 11:25 am - 11:45 am Managing FX Risks in the era of Bitcoins and Blockchain Thematic Round Tables TRT 11:45 am - 12:45 pm Round One - TRT 1 Consolidation: How to avoid being swallowed in the process of market consolidation Round One - TRT 2 Innovation: Trends in Hotel Design and Technology Round One - TRT 3 The Financial Agenda: Funding sources available for the region 12:45 pm - 2:15 pm Networking Lunch General Sessions 2:15 pm - 2:45 pm Hotel Leaders' Hard Talk: A view from the top on the stage of the cycle for Latin America's market 2:45 pm - 3:30 pm Hotel Owners speak out 3:30 pm - 3:45 pm Sustainability: Presenting real facts and figures in pursue of long-term business to help create awareness 3:45 pm - 4:00 pm Renewable Energy: Understanding the opportunities in investing in renewable energy in Latin America towards developing in a more sustainable way 4:00 pm - 4:15 pm Keynote Speaker: Juan Manuel Barrientos, Chef, Founder of ElCielo Restaurants & ElCielo Foundation 4:15 pm - 4:45 pm Networking Coffee Break - Sponsors' Exhibition Sesiones Generales 4:45 pm - 5:05 pm Innovation in Hospitality: Find out some of the best examples of Innovation in Hotel Technology & Digital Transformation 5:05 pm - 6:05 pm Opportunities in Colombia 6:05 pm - 6:25 pm Keynote Speaker: Fernando Poma, Vice President & Managing Director of Real Hotels and Resorts, the hotel division of Grupo Poma 6:30 pm - 8:30 pm Welcome Cocktail

14 Program at a Glance *Program subject to changes without prior notice Tuesday, September 25 DAY 2 8:20 am - 8:55 am Networking Breakfast - Sponsors' Exhibition General Sessions 8:55 am - 9:00 am Welcome Back - Opening Agenda 9:00 am - 9:25 am Keynote Speaker: Elie Maalouf, CEO The Americas at InterContinental Hotel Group 9:20 am - 9:25 am SAHIC Inspirational Hospitality Icon Award :25 am - 10:05 am 20/20 Showcase your Project 10:05 am - 10:50 am Investors & Lender's real intentions in Latin American markets 10:50 am - 11:00 am Hospitality Contribution Awards SAHIC Special Recognitions :00 am - 11:30 am Networking Coffee Break - Sponsors' Exhibition General Sessions 11:30 am - 12:00 pm Spotlight on the Latin America's Hottest Markets: Hotel Leaders Hard Talk II 12:00 pm - 12:20 pm Keynote Speaker: Herman Bern, President of Bern Hotels & Resorts Thematic Round Tables TRT 12:20 pm - 1:20 pm Round Two - TRT 4 Asset Management: Discussing myths and truths on needing an asset manager to improve hotel performances Round Two - TRT 5 Sustainable investment in Tourism: Working together towards a long-term sustainable growth in travel and tourism industry Round Two - TRT 6 OTAs + AirBnb: "If you can't beat them..." 1:20 pm - 2:20 pm Networking Lunch + Announcement of SAHIC 2019 General Sessions 2:20 pm - 2:40 pm A Focus on 2019 Host Country 2:40 pm - 3:10 pm Brazil's Outlook in the Spotlight 3:10 pm - 3:55 pm What really matters to travelers? 3:55 pm - 4:15 pm Crisis Management: Is it possible to be prepared for the unpredictable? 4:15 pm - 4:35 pm Keynote Session 4:35 pm - 4:55 pm Special Closing 4:55 pm - 5:00 pm SAHIC's President Closing Remarks 5:00 pm Conference Ends

15 Networking Events 14 SAHIC is the leading hospitality investment networking opportunity in Latin America. Networking Express Coffee Breaks 2 Lunches 1 Cocktail 1 Toast Mobile App to make networking easier

16 20/20 Showcase 15 20/20 Showcase your Project is the platform aimed at matching partners to develop projects by showcasing innovative ideas and attractive projects to be developed in different destinations around the region and at facilitating the encounter between opportunities and interested investors. 20 slides/20 seconds per slide to present the project s key points in an agile and straightforward manner. Do you have a Project? If you have a project and wish to present it at SAHIC South America, please contact Mariana Alfaro, Event Manager, malfaro@sahic.com. Projects may be submitted until August 10, Submittance of projects is an exclusive benefit for those delegates already registered at SAHIC South America.

17 SAHIC Awards 16 The SAHIC Awards are meant to acknowledge outstanding contributions to the Hospitality Industry in South America. Presentation of candidates are open to the public and winners will be chosen by SAHIC Planning Committee. You can submit your candidate until August 17, 2018 by contacting Mariela Cababié: Categories: SAHIC Deal of the Year Award SAHIC Best New Hotel or Mixed-Use Hotel Development of the Year Award SAHIC Hotelier of the Year Award SAHIC Awards 2017 Marriott International Acquisition of Starwood Hotels & Resorts Worldwide Alvear Icon Hotel & Residences Puerto Madero Laurent Carrasset Regional Managing Director at Belmond Peru

18 Registration Registration Fee Includes: Access to all General and Breakout Sessions, Workshops, Specialized Panel Debates and to the Sponsors Exhibition One Cocktail Reception Two Lunches One Networking Breakfast and all Coffee Breaks between sessions Networking Express Possibility to submit your project to be part of the special session Showcase your Project until August 10, 2018 Simultaneous translation in all General and Break Out Sessions (English-Spanish) Complete access to SAHIC s mobile APP with the opportunity to connect with other conference attendees for advanced networking Printed Official Conference Catalogue with the complete information of the conference, sponsors and speakers Deadline + Rate EXTREME EARLY BIRD RATE Feb.23, 2018 US$ 1,100.- EARLY BIRD RATE May 31, 2018 US$ 1,250.- LAST CHANCE RATE July 31, 2018 US$ 1,375.- REGULAR RATE Sep. 14, 2018 US$ 1,450.- ON SITE RATE Sep. 24, 2018 US$ 1,600.- Registration Information: Veronica Bracchi vbracchi@sahic.com +54 (11) (786) (11) (2) (1)

19 Planning Committee 18 Arturo Garcia Rosa Jonathan Worsley Graciana Garcia Iribarne José Koechlin Von Stein Ted Middleton President & Founder SAHIC Chairman, Bench Events Partner, SAHIC Vice President SAHIC Founder & Chairman Inkaterra Senior VP Development Latin America Hilton Salo Smaletz Laurent de Kousemaeker Patrick Mendes Catalina Restrepo Carvajal Patricia Boo VP Development Latin America IHG Chief Development Officer Caribbean & Latam Region Marriott International Chief Executive Officer AccorHotels South America Executive Director of the Agency for Cooperation & Investment of Medellín & the Metropolitan Area ACI Medellín Area Director Central & South America STR Camilo Bolaños Abel Castro Rogerio Basso Maribel Rodriguez VP of Development & Real Estate Latin America & the Caribbean Hyatt Hotels Corporation Senior VP Business Development & Investor Relations South America AccorHotels Principal Investment Officer - Head of Tourism IDB Invest Regional Director Southern Europe & Latin America WTTC Juan Corvinos Solans VP Development Latin America & The Caribbean Hilton Victor Vazquez Regional VP Lodging Development Marriott International Ricardo Mader Rodrigues Managing Director of Advisory & Asset Management Services for the Americas Region JLL Hotels & Hospitality Group

20 Sponsors Host Patrons Patrons Platinum Sponsor Gold Sponsor Media Partners Supporters Sponsors up to July 23 Becoming a SAHIC sponsor enables you to achieve a unique exposure for your Company to the major references and leaders in the global industry. It is a great opportunity to interact with the most important industry executives and decision makers.have your brand featured at SAHIC, the Conference that attracts top investors, operators and developers from all over the world. Find out more about how sponsoring SAHIC could help you achieve your business goals then please contact Pablo García Rosa, Business Development Manager, pgrosa@sahic.com

21 Sponsors HOST PATRON Alcaldía de Medellin Argentina Marca País Gobernación de Antioquia Instituto Nacional de Promoción Turística de Argentina Invest BA Invest Ecuador Tourism Ministerio de Comercio Exterior y Turismo de Perú Ministerio de Turismo de Argentina Ministerio de Turismo de Brasil Perú Marca País ProColombia Quito Turismo (Ecuador) Servicio Nacional de Turismo de Chile PATRON Accor Hotels Argentina Marca País FSA Group Hard Rock Hotels Hilton Worldwide IHG - InterContinental Hotels Group Jumeirah - Culu Culu Polo Resort Marriott International Ministerio de Turismo de Cuba Starwood Hotels & Resorts Wyndham Hotel Group SPONSORS AC Hotels Adriana Hoyos Interiors Amerisud (FSA Group) APSA - Centros Comerciales BCQS International Belmond - La Cabaña Restaurant Best Western Brazil Hospitality Group (BHG) Carlson Rezidor Hotel Group City Express Hoteles Congress Rental Corporación Turismo Cartagena de Indias Crystal Lagoons Digivalet Dolphin Capital Investors DPA&D Architecture and Design EDSA - Masterplanning Fën Hoteles G6 Hospitality GHL Hoteles Global Collect Grupo Graña y Montero HBA International Horwath HTL HotelSpec Hyatt Hotels Corporation Interval International Invest Ecuador Tourism Jacobson Golf Course JLL- Hotels & Hospitality Libertador Hotels, Resorts & Spas LQ Hotel Luxury Leisure Properties Intl (LLPI) Marriott International Meliá Hotels International Meridia Capital MGM Hospitality Ministerio de Desarrollo Urbano y Vivienda de Ecuador Ministerio de Turismo de Brasil Naço Arquitectos NH Hotel Group Oro Verde Hotels Pro Ecuador ProColombia Quito Turismo (Ecuador) RCI RLA Soporte Audiovisual Socmer Constructora Star Resort Group Starwood Hotels & Resorts STR Global TAM Líneas Aéreas TAME Ecuador Terranum Hotels Viceroy WATG Design WTS International - Spas & Wellness Wyndham Hotel Group MEDIA PARTNERS América Economía - Latam Anuario Inmobiliario - Latam Canadian Lodging News Corporación Ekos - Ecuador Diario Financiero - Chile Diario Gestión Perú Diario La Nación - Argentina Global Hotel Network Hospitality Design Hosteltur HostNews - Argentina Hotel News Now - USA HotelExecutive.com - USA Hoteliers News - Argentina Hotels Investment Outlook - USA Inmobidiario - Argentina, Latam Ladevi Ediciones - Latam Latin Trade Group - USA, Latam Latinvex - USA, Latam Oxford Business Group - UK, Global Panrotas - Brazil Perspective Magazine - USA Punta del Este Official Book - Uruguay Reporte Inmobiliario - Argentina Revista Apertura - Argentina Revista Hoteis - Brazil Revista Huéspedes - Argentina Sleeper Magazine - UK, Global Travel & Tour Travel 2 Latam SUPPORTERS Asociación de desarrolldores Inmobiliarios (ADI) Argentina AEI - Ecuador AmCham Argentina AmCham Colombia Asociación de Hoteles de Turismo de la República Argentina (AHTRA) Asociación Empresarios de la Vivienda y Desarrollos Inmobiliarios de la Provincia de Santa Fe (AEV) - Argentina Beaufort Global Partners Boston University Business Monitor Cámara de Comercio Colombo Argentina Cámara Empresaria de Desarrolladores Urbanos (CEDU) - Argentina Cartegena Convention Bureau - Colombia Chile Marca País Cornell University Destino Argentina Destino Punta del Este - Uruguay DRS 360 Ecole Hôtelière de Lausanne (EHL) Ecuador Emperador Hotel Buenos Aires Euromonitor International Federación de Empresas de Turismo de Chile (FEDETUR) Federación Empresaria Hotelera Gastronómica de la República Argentina (FEHGRA) Federación Hotelera del Ecuador (AHOTEC) Fórum de Operadores Hoteleiros do Brasil (FOHB) GRI - Global Real Estate Institute HAMA HIlton Buenos Aires Hoffman Equipamiento Técnico Hoteles de Quito Metropolitano (HQM) Hoteleros de Chile Ideas Media Group IFC IIC Inter-American Investment Corporation Inkaterra - Perú International Finance Corporation (IFC) LHL Communications Ministerio de Comercio Exterior y Turismo de Perú Ministerio de Turismo de la Nación Argentina Royal Institution of Chartered Surveyors (RICS) Sociedad Hoteles del Perú (SHP) The Westin Lima Hotel & Convention Center

22 Other Events organized by SAHIC & 16 May 2017 Melia Cohiba Hotel - Havana, Cuba The inaugural Conference SAHIC Cuba designed to promote the hotel, tourism and related real estate businesses in the island nation took place in Havana on May 15-16, After two full days of activities, the event proved to be the place to provide the attendees with new opportunities to expand their network while learning where the industry is heading and how business are done in the continually emerging Cuba. All the expectations for this first edition of SAHIC Cuba have been surpassed: Nearly 225 top executives and investors from 26 countries around the world attended the event. The first edition of Costa Rica Sustainable Hotel & Tourism Investment Conference offered by ICT and organized by SAHIC was held on November 13 & 14, 2017 at San José. It brought together nearly 250 key players from 18 countries who took advantage of plenty of networking opportunities to boost their business. The President of the Republic of Costa Rica addressed the closing remarks and emphasized that it was the first time that an investment conference was based on the sustainability approach in the world. Attendees could learn from international speakers, key topics such as: investment and development opportunities in the region, the potential for luxury resorts in sustainable Costa Rica; optimal financial practices and strategies for growing the Costa Rica market.

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