Program Day 1 - Sunday - September 25 th. Day 2 - Monday - September 26 th. Opening Reception Hosted by Wyndham Hotel Group.

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1 Day 1 - Sunday - September 25 th 07:00 pm 09:00 pm Wyndham Guayaquil Opening Reception Hosted by Wyndham Hotel Group Day 2 - Monday - September 26 th 07:00 am 07:00 pm Registration and Sponsors Exhibition 08:15 am 9:30 am Networking Express Meet, exchange business cards and then move on to the next person. Introduce yourself to numerous strategic contacts in 75 minutes. 9:30 am 10:00 am Welcome Coffee and Pastries - Sponsors Exhibition 10:00 am 10:15 am Conference Begins & Welcome Remarks Arturo García Rosa President & Founder SAHIC Fernando Alvarado Espinel Minister, Ministry of Tourism of Ecuador 10:15 am 11:00 am Economic Outlook for Latin America A glimpse at the global economy to question: what has happened and what is ahead? Which global indicators will impact the region and which ones should we analyze in further depth? What are today s challenges and what scenarios are regional economies facing? What are the economic predictions for the region and how can they affect the hospitality industry in Latin America? Orlando J. Ferreres President, Orlando J. Ferreres & Asoc. 11:00 am 11:40 am Global & Regional Hospitality Industry Overview What has happened in the last 12 months in the hotel and tourism global market? What can we learn from this? What are the key factors telling us about the future? We will analyze the facts in Latin America and capitalize on the new trends. Outlining the real impact of the Zika virus on the travel industry in the region. Showing a sneak peek into the particularities of each market in South America. Patricia Boo Area Director Latin America, STR Arturo García Rosa President & Founder, SAHIC

2 11:40 am 12:30 pm A Focus on Brazil What is the legacy of two mega-events such as the 2014 FIFA World Cup and the 2016 Summer Olympics? Besides looking at the macroeconomic overview, is it all doom and gloom or is there a new cycle of growth and development ahead? Patricia Boo Area Director Central & South America, STR Guilherme Cesari Vice President Development Brazil, Marriott International Leonardo Lido Development Director for Brazil, Hilton Moderator: Ricardo Mader Rodrigues Managing Director, JLL Hotels & Hospitality Group 12:30 pm 02:00 pm Networking Lunch 2:00 pm 2:50 pm The Financial Agenda: Investment Climate in South America How do deals in Latin America differ from other global markets? What are the keys to success on the continent? Who is making the deals? How does private equity assess hotel investments? How do hotel investments compare to other asset classes? What is the exit strategy? Rogerio Basso Chief Investment Officer, Key International Jason Leinwand Founder & CEO, FirstLine FX Cristián Roberts President, PRIME Real Estate Investment Banking Moderator: Clay Dickinson Managing Director, Latin America and Caribbean Region, based in Miami, JLL Hotels & Hospitality Group 2:50pm 3:30pm Diversifying Hospitality: Getting creative in the era of shared economy How do deals in Latin America differ from other global markets? What are the keys to success on the continent? Who is making the deals? How does private equity assess hotel investments? How do hotel investments compare to other asset classes? What is the exit strategy? Monica Artigas Directora de Desarrollo, México y Central America, La Quinta Inns & Suites Eduardo Cruz del Río Vice President of Operations Latin America & Caribbean, Wyndham Hotel Group Richard Rehwaldt Director Hotel Development South America, Best Western International Andrés Sanchez Turriago Chief Development Officer, GHL Hoteles Moderator: Mark Chesnut Editor, LatinFlyer.com

3 3:30 pm 3:50 pm Sustainable investment in Tourism: Is it possible to invest in tourism, protect the environment and have a profitable business? Passionate environmentalist and Ecuadorian businessman, Roque Sevilla, shares the Mashpi experience. Mashpi Lodge, a National Geographic Unique Lodge of the World. Verónica Muñoz General Manager Ecuador, TourCert 3:50 pm 4:20 pm Networking Coffee Break Sponsors Exhibition 4:20pm 5:00pm A View from the Top Chapter I: Hotel Leader s Hard Talk Hotel Leaders share their vision on the state of the industry. What has changed since we met last year? Open discussion to more effectively understand the global challenges facing the regional hotel industry and the transformation of the business. Laurent de Kousemaeker Chief Development Officer Caribbean & Latin America, Marriott International Ted Middleton Senior Vice President Development Latin America and the Caribbean, Hilton Paulo Pena President and Managing Director for Latin America & Caribbean, Wyndham Hotel Group Moderator: Jonathan Worsley Chairman, Bench Events 5:00pm 5:50pm Southern Cone Forum: How to follow the cycles and react before the momentum starts? Argentina vs. Brazil: Is Argentina back in the game? With regard to change in the region, which of these two giants of South America will manage to attract more investments to their markets? Which one will represent better risk-reward? Plus, an open debate on why investors and operators need to have Paraguay, Bolivia and Uruguay in their radar to become a strategic regional player. Alejandro Ginevra President & CEO, Gnvgroup Juan Paredes Development Manager Argentina, Chile, Bolivia, Paraguay & Uruguay, AccorHotels Eduardo F. Rodriguez Suarez Managing Director of Development Brazil & the Southern Cone, Hilton Sebastian Slobayen Undersecretary, Ministry of Tourism of Argentina Salo Smaletz VP Development Latin America, InterContinental Hotels Group (IHG) Nestor Sztryk Director, Weiss Sztryk Weiss Moderator: Natalia Muscatelli Editor Business Section, Clarin

4 5:50pm 7:00pm Ecuador: 4 Worlds in one Place What makes Ecuador unique? Get a close-up to the South American Leading Green Destination and find out what are the specific situations that make this country an opportunity to invest. Moreover, listen to the experts and get to know where the opportunities for hotel investors are in this bio diverse country? Fernando Alvarado Espinel Minister, Ministry of Tourism of Ecuador Todd C. Chapman US Ambassador to Ecuador David Maksymuik General Manater & Partner, Las Olas Ecuador Cesar Mesa Executive President, Metros Cuadrados Luis Mirabelli Vice President Development Latin America and Caribbean, Wyndham Hotel Group Moderator: Carlos Rabascall Ecuadorian journalist 7:00pm 9:00pm Grand Networking Reception Hosted by Ministry of Tourism of Ecuador Day 3 - Tuesday -September 27 th 07:30 am 08:30 am Networking Breakfast - Hosted by Alcatel - Lucent 08:00 am 08:20 am Alcatel-Lucent presents: How to take advantage of the power of being online in order to enhance the client s experience, reduce infrastructure related costs and improve hotel operations 08:30 am 08:45 am Welcome Back Opening Agenda Graciana García Iribarne Vice President SAHIC 08:45 am 09:30 am Keynote Speaker: Christopher Nassetta President & CEO, Hilton Interviewed by Arturo García Rosa President & Founder SAHIC 09:25 am 09:30 am SAHIC Inspirational Hospitality Icon Award 2016

5 09:30 am 10:15 am 20/20 Showcase your Project With only 20 slides and 20 seconds per slide, you will be introduced to the top investment opportunities within the region. This timeframe captures the attention of the audience, with little talking and using the effectiveness of images. 1) Montecristi Golf Club & Villas, Ecuador 2) Charaibi Eco Lodge, Colombia 3) Plaza del Sol Beach, Health and Wellness Resort, Perú 4) Monasterio Quito Hotel, Ecuador 5) Samana Hotel & Residences, Perú 6) Costa Jama Beach & Golf Resort, Ecuador 10:15 am 11:00 am Recycling, Upcycling and Conversions How to design and build a hotel to last in the course of time How many generations does a product last for? Is it possible to design a hotel to transcend fashions and trends in order to achieve lasting product? What are the challenges when it comes to recycling, upcycling or converting a property? How can an owner deal with this process, what are the common mistakes in the decision making process and how can they be avoided? How important is the hotel s design to its commercial success? Joanna Ayala Quintana Regional Developer Manager for Colombia, Perú y Ecuador, AccorHotels Adriana Hoyos Principal and Creative Director, Adriana Hoyos Design Studio Alex Mai Director Development Andean Region, Hilton Jorge Melero CEO, Libertador Hotels, Resorts & Spas Sebastián Piana Director of Architecture, DPA&D Moderator: Graciana Garcia Iribarne Vice President, SAHIC 11:00 am 11:30 am Networking Coffee Break Sponsors Exhibition 11:30 am 12:15 pm The Pacific Alliance: An Economic Powerhouse for Latin America? Challenges and opportunities for growth in Chile, Colombia, Mexico and Peru. Listen to the experts about truth or myth on oversupplied markets within these countries. Open debate on real regional business opportunities and challenges to remain successful in these markets. What happened with hotels already in place and how are they dealing with these turbulent times? Plus, the role of National Investment Agencies: which role plays Tourism in the strategy for promoting investments. Paul Adan Vice President Hotel Development Latin America & Caribbean, Marriott International Juan Corvinos Solans Managing Director Development, México, Central America & Caribbean, Hilton

6 Juliana Gómez Peláez Director for Foreign Direct Investment, ProColombia Cristiano Gonçalvez Regional Vice President Central America, Andean Region & Southern Cone, InterContinental Hotels Group (IHG) Cristián Roberts CEO, Prime Moderator: Fernando Chevarría Editor-in-Chief, America Economia 12:15 pm 01:00 pm Money matters Raising Capital A look at overcoming one of the main challenges in hotel development. What are the options in finding funding for projects? What are the banks, investors and financiers looking for? Luis Guillermo Chavez Gerente General, Inversiones La Rioja Santiago Porta Principal Investment Officer, International Finance Corporation (IFC) José Antonio Gonzales Ramsey Bank Division and Corporate Finance Manager, Interbank Roberto Murillo Gerente General de la Corporación Financiera Nacional Moderator: Santiago Berraondo Senior Vice President of Advisory and Asset Management Services for the Latin America Region, JLL Hotels & Hospitality Group 01:00 pm 01:15 pm Hospitality Contribution Awards SAHIC Special Recognitions :00 pm 02:30 pm Networking Lunch + Announcement of SAHIC :30 pm 03:15 pm A View from the Top Chapter II Understanding the impact of international brands and standards on Latin American market. Open debate on trends in industry consolidation and how that would affect the region. Also, considering the current environment, how are owner/operator relationships evolving? Camilo Bolaños Vice President of Development and Real Estate Latin America & Caribbean, Hyatt Roland Mouly VP Development Latin America, Carlson Rezidor Hotel Group Craig Müeller Vice President Development The Americas, InterContinental Hotels Group (IHG) Philippe Trapp Executive Vice President Operantions Luxury & Upscale South America, AccorHotels Moderator: Stephanie Ricca Editor-in-Chief, Hotels News Now 03:15 pm 04:00 pm A View from the Owner s Seat What encouraged the owner to partake in this industry? What are the major hurdles that still need to be surpassed? Plus, their own personal opinions on whether or not to add international brands to their respective portfolios. Herman Bern President, Empresas Bern

7 Morice Dassum President, Coloncorp Isabel Noboa CEO/ Executive President, Consorcio Nobis Juan Carlos Santos General Manager, BPO Asesores Empresariales S.A. Moderator: Andres Zurita Executive Director, Corporación para el Emprendimiento y la Innovación del Ecuador 04:00 pm 04:20 pm Case Study Presentation: What to consider when developing the concept for Hotel Restaurants Why generally hotel restaurants are conceptualized as one more outlet from the area program instead of being considered as a profitable business itself, within a hotel? Understanding the importance of building up hotel restaurants brands as strong as the hotel brand where the restaurant is placed. Introduced by: Simon Taylor Head of Business Development, Condé Nast International Restaurants Success Story: Perroquet Restaurant Restaurant of the Country Club Lima Hotel, Peru Presented by: Luis Gomez Corthorn General Manager, Hotel Division, Los Portales 04:20 pm 05:00 pm Special Session: Why Cuba? What happened since we met last year? One-on-one with the Ministry of Tourism of Cuba Luis Miguel Diaz Sanchez Vice Minister of Tourism of Cuba Moderator: Arturo García Rosa President & Founder SAHIC 05:00 pm 05:10 pm SAHIC s President Closing Remarks 05:10 pm Conference Ends SAHIC South America 2017 Program to be announced soon